This is a pocdast style book report on the Jim Sheperd novel Project X.
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Jacob Mumm Podcasts
The Craft of Campaigns podcast highlights stories and lessons from issue-based action campaigns, beyond one-off mobilizations and single election cycles. Campaigns channel grassroots energy to win concrete victories, build winning coalitions, and topple pillars of power standing in the way of justice. In each episode, we interview organizers about how a campaign unfolded, strategy decisions, and lessons for our current moment.
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Special Episode Part 2: Lauren Jacobs and Harmony Goldberg on facing corporate power and authoritarianism and how to build long-term governing power
57:58
57:58
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57:58This episode is part two of a two-part special episode. You can listen in any order. Unlike our standard episodes where we zoom in on one particular campaign, we’re zooming out around broader strategy themes. To help us zoom out, we invited five insightful thought leaders, who each recently wrote vital resources for campaign organizers, to talk wit…
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Special Episode Part 1: James Mumm, Stephanie Luce, and Bill Fletcher on knowing your target, learning from successful failures, and building a united front
53:24
53:24
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53:24This episode is part one of a two-part special episode. You can listen in any order. Unlike our standard episodes where we zoom in on one particular campaign, we’re zooming out around broader strategy themes. To help us zoom out, we invited five insightful thought leaders, who each recently wrote vital resources for campaign organizers, to talk wit…
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S2E6: Ingrid Lakey on taking on the country’s 6th-largest bank and changing the activist culture on climate change
1:15:14
1:15:14
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1:15:14In our Season 2 Finale, we’ll hear about a group of Quakers who wanted to experiment with campaign strategy to tackle climate change. Their experiment ended up forcing one of the country’s largest banks to stop funding mountaintop removal coal mining after a multi-year campaign and hundreds of direct actions around the country. Ingrid Lakey describ…
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S2E5: Nico Amador on fighting gender discrimination on public transit and pivoting gracefully when the campaign got stuck
1:13:46
1:13:46
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1:13:46In this episode, we’ll hear about how a few Philly activists came together in 2009 to take on a policy that was causing harassment and discrimination against transgender public transit riders. This all-volunteer collective used creative tactics, including a drag show and a larger-than-life riders bill of rights to take on one of the largest public …
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S2E4: Byron Hobbs and Jonathan Hogstad on taking on the corporations funding voter suppression in Michigan
1:14:07
1:14:07
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1:14:07In this episode, we’ll hear about how several Black-led Michigan basebuilding groups responded to the January 6th 2021 revolt and ongoing attacks on voting rights in Black communities. Byron and Jonathan describe the process of researching the corporations that funded election-denying politicians (23:16), and then going after those corporations to …
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S2E3: Devan Spear on forcing universities to pay their fair share
57:15
57:15
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57:15In this episode, we’ll hear about a multi-year fight to get some of Philadelphia’s largest property-owners – nonprofit universities and hospitals – to make voluntary payments in lieu of taxes to fund local public schools. Devan Spear describes how the campaign gained momentum by investing in basebuilding (27:05), created action teams on different u…
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S2E2: Stephen Lerner on Justice for Janitors: A comeback story that continues today
1:07:46
1:07:46
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1:07:46In this episode, we’ll hear about how tens of thousands of workers lost nearly all of their workplace protections, and then spent two decades campaigning against some of the most powerful Fortune 500 companies to win them back. Stephen Lerner, architect of the campaign, discusses how a realignment of global capital led the union to lose nearly all …
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S2E1: Karina Mireya and Benji Hart on #NoCopAcademy: A Campaign Against Chicago’s ‘Cop City’
1:07:44
1:07:44
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1:07:44In this episode, we’ll hear about a campaign to stop Chicago’s “cop city” that recruited dozens of organizations to support an abolitionist effort for the first time. This campaign also helped pave the way for a shift in the city’s organizing landscape that propelled now-Mayor Brandon Johnson to victory in 2023. His administration’s first municipal…
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Welcome back to the Craft of Campaigns, a podcast from Training for Change. In this podcast, we go behind the headlines and hashtags, inviting movement storytellers to share lessons from social justice campaigns. In Season 2, we’ll hear about campaigns such as #NoCopAcademy in Chicago, Justice for Janitors in D.C., Defend Black Voters in Michigan, …
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S1E13: Danielle Purifoy & AJ Williams on winning alternatives to policing in Durham NC
54:33
54:33
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54:33In our Season One finale, we hear about how Durham marches responding to police murders and inaction by City Council members led to a successful 2015 effort to elect a local activist (10:56), and then a vote to build a new police headquarters gave rise to a rapid response campaign (12:45) and direct actions educating the public about the municipal …
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S1E12: Hannah Sassaman on making Comcast pay, ensuring your victories stick & planning the next campaign before your current one ends
1:16:30
1:16:30
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1:16:30In this episode, Hannah talks about first learning of a once-every-fifteen-years campaign opportunity (7:21), learning how Comcast had been secretly fighting against paid sick days and “running the Chamber of Commerce from the back” (10:46), coming up with campaign demands that were “legally impossible to get” (15:54), “learning how to count to nin…
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S1E11: Heather Cronk on disrupting the movement ecosystem to jumpstart a campaign to win federal LGBTQ protections
1:12:30
1:12:30
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1:12:30In this episode, Heather describes learning about how the military had become an especially important place for working class queer and trans people (31:45), and how a campaign against “don’t ask don’t tell” was conceptualized as a pathway to win a federal law banning employment nondiscrimination (34:57), how Obama gave lip service to the movement’…
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S1E10: Katey Lauer on how to grieve when our campaigns get stuck & weathering transitions with grace
28:23
28:23
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28:23In this episode, you’ll hear about a series of connected direct action climate campaigns that crested in 2013 (8:55), all focused on getting the Environmental Protection Agency to implement specific policies multiple organizations had been building towards for years (9:47), and what they did instead of acknowledging they were “stuck” (15:59), how t…
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S1E9: Justin J. Pearson on campaigning to stop a pipeline headed for a Black neighborhood in Memphis
1:10:25
1:10:25
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1:10:25You’ll hear about how Justin’s grandmothers’ stories inspired him to fight (9:02), the history of Boxtown in Southwest Memphis (11:31), what happened when two oil companies proposed to build a pipeline through that part of town (13:30), and how they tried to avoid answering questions until they started to get blowback for calling the neighborhood “…
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S1E8: Daniel Hunter on never using the same tactic twice, undoing a “done deal” in Philadelphia
42:56
42:56
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42:56In this episode we hear about how billionaire casino developers were threatening two working class neighborhoods (7:39), leading to a new campaigning organization to try NOT directly organizing against casinos but instead to win over more support by focusing on a lack of transparency (9:25), and doing it by designing tactics that used “show not tel…
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S1E7: Caitlin Breedlove on taking on Amazon’s price-gouging, using campaigns as “political identity formation moments”
57:02
57:02
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57:02In this episode, you’ll hear about how an observation at a Walmart led to a short campaign against Amazon (10:02), about how Caitlin started to reconsider the idea of working “wide and shallow (26:54) and how Women’s March thinks about campaigns as “political identity formation moments” (30:34), works to combat elitism (36:02) and the difference be…
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S1E6: Will Tanzman on ending cash bail in Illinois, how Chicago organizers built a statewide coalition & spent two years defending a legislative win
59:28
59:28
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59:28You’ll hear about how this campaign grew out of a national conversation sparked by publication of The New Jim Crow (7:59), the initial local campaign targeting a Chicago prosecutor (11:12) which then got a boost from uprisings against the murder of LaQuan McDonald (12:26), shifting to targeting a local judge (20:26), and then building a statewide c…
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S1E5: Debt Collective organizers on crafting campaigns against an idea and generating “inside game” leverage by keeping up “outside” pressure
55:17
55:17
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55:17No single executive order by President Biden may be as consequential as the one he signed in August, that may soon lead to forty million people having all of their student debt wiped away. But most of the stories chronicling the path to mainstream acceptance of student debt cancellation leave out the first five years the organizers were largely rid…
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S1E4: Mary Hooks & Kate Shapiro on ending bail in ATL & the Black Mama’s Bail Outs
1:10:54
1:10:54
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1:10:54What does it mean to look at an issue like “bail” and “the criminalizaton of LGBTQ people” through the lens of a campaigner? That was the question for Southerners on New Ground in the lead-up to launching their Free From Fear campaign framework, which they used to pilot successful campaigns to end wealth-based incarceration in the City of Atlanta -…
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S1E3: Sasha Wijeyeratne on holding a "hard no" & winning the narrative “on the doors” in the fight against Amazon’s “HQ2”
54:54
54:54
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54:54A week after the 2018 midterm election, Amazon announced it would spend over $5 billion – matched by billions in tax breaks from Gov. Andrew Cuomo – to build an East Coast headquarters in a working class neighborhood in Queens, NY. Some of the city’s most influential labor unions enthusiastically supported the deal, along with what looked like most…
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S1E2: Tara Raghuveer on hijacking Kansas City’s elections by being “ruthless” about basebuilding
1:09:49
1:09:49
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1:09:49On Election Day two weeks ago, Missouri was not on the list of states progressives were paying attention to – but it should have been, because it was the site of an unprecedented ballot initiative victory won by a working class tenant union. In this episode, we'll hear about how KC Tenants went from ten people sitting around a borrowed conference r…
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S1E1: Neidi Dominguez on “not listening to DC” & embracing disagreement in the fight to win DACA
59:14
59:14
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59:14In this episode, you'll hear an inside account of the campaign to win Deferred Action for Childhood Arrivals, which today protects nearly a million immigrants from deportation and gives them the right to be legally employed, beginning with the fight to win undocumented student protections in California that came before the Dream Act and DACA (11:04…
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Welcome to the Craft of Campaigns, a new podcast from Training for Change. In this podcast, we go behind the headlines and hashtags, inviting movement storytellers to share lessons from social justice campaigns. In each episode, we'll explore one campaign, through firsthand interviews, for key lessons, principles, and practices for organizers today…
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This is a book report style podcast on the Jim Sheperd novel Project X.
…
continue reading