Presented by the Hoover Institution at Stanford University, Frontline Voices brings you raw, real, and unfiltered conversations with American veterans and changemakers who are leading from the front, long after they hang up the uniform. Hosted by IRON Mike Steadman, Marine Corps Infantry Officer turned social entrepreneur and Hoover Veteran Fellow, this show explores the intersections of service, leadership, and impact in a world full of uncertainty. Frontline Voices is part of the Veteran F ...
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Iron Mike Steadman Podcasts
African-American Naval Academy Graduate, Marine Corps Veteran, and Entrepreneur "IRON" Mike Steadman, shares his perspectives on race, culture, and business.
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Weekly Tac-planning on marketing, brand strategy, and category design for early & growth stage veteran small businesses, keeping you in the fight and not face down in a rice paddy!
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Bunker Labs Presents: A Crash Course in Venture Capital with Paul Capon
Bunker Labs, IRON Mike Steadman
A limited-edition podcast series for veterans or military spouses looking to raise venture capital.
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A show dedicated to highlighting the resilience of black entrepreneurs and the impact of patient capital.
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We demystify the entrepreneurial journey for veterans and military spouses in the Bunker Labs community.
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Unlock the secrets of becoming a sought-after expert guest and reaching your ideal clients through established audiences on our podcast. Each week we explore a big idea on how you can use podcast interview marketing to grow your brand and business. Each episode is filled with actionable tips, insights, strategies, best practices, and thought-provoking discussions from industry thought leaders who understand how to optimize how to leverage podcasting as a powerful marketing channel. Our guest ...
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From Underdog to Category Leader: Marketing for the Little “e” Entrepreneur with Iron Mike Steadman
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43:13If you’ve ever felt like you didn’t fit the mold (and had no desire to), this episode with Iron Mike Steadman, Peak Performance Coach and Category Designer for Underdogs and Misfits, is for you. His conversation with host Tom Schwab will inspire you to turn that difference into your greatest business advantage. A Naval Academy graduate, Marine comb…
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How To Get The Interview You Actually Want As A Guest
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35:01You landed a podcast interview but do you really want it? Often guests want to land a show without first considering if it will drive the results they are looking for. Too often, guests show up, share in their expertise, and walk away with no leads, no traction, and no ROI. The problem isn’t the podcast itself; it’s that they didn’t get the right i…
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Anti-Networking: One Podcast Conversation Beats One Month of Networking Events
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28:51If the thought of networking events makes you cringe, you’re not alone. Senior Account Manager and Podcast Strategist at Interview Valet, Kristen Nolan, talks about reimagining how real connections are built in today’s digital world. With that, Kristen introduces the idea of “Anti-Networking”, a smarter, more scalable way to grow your influence and…
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Smart Business Owners Invest in Centers of Influence, Not Followers with Ryan Hogan
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32:31Business owners are incessantly told to chase leads and prospects. Ryan Hogan, naval officer, serial entrepreneur, and co-founder of Talent Harbor, points out that exponential growth, deeper trust, and better leads come from building ecosystems. Host Tom Schwab explores this growth strategy that too many ignore but the best business leaders rely on…
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From Lowell to Kabul: One Veteran’s Fight for Afghan Allies | Frontline Voices
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39:03In this episode of Frontline Voices, we sit down with John Moses, retired U.S. Army Sergeant First Class, Hoover Veteran Fellow, and co-founder of the Massachusetts Afghan Alliance. John shares his journey from a blue-collar upbringing in Lowell, Massachusetts, to serving in Afghanistan, and ultimately helping evacuate 68 Afghans during the chaotic…
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AI Is Not the Strategy, It’s the Test: Leading Big Bets That Drive Growth with John Rossman
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27:11Former Amazon executive and bestselling author John Rossman shares with host Tom Schwab what it really takes to lead and innovate in what Rossman calls the age of turbulence. Far from chasing the hype around artificial intelligence, John argues that AI isn’t the strategy, it’s the test. Drawing on lessons from his books The Amazon Way, Think Like A…
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A Data-Driven Way to Choose the Right Podcasts: The Podcast Authority Score
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27:40This conversation is the answer to everyone’s question, “Is this a good podcast for me?” This groundbreaking conversation with Luke Belbina, co-founder of Pod Engine, shares a long-overdue innovation in podcast marketing with host Tom Schwab: The Podcast Authority Score. For years, podcast guesting has felt like guesswork, relying on incomplete or …
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Hilarious and Healing: How One Veteran Is Using Stand-Up to Save Lives | Frontline Voices | Veteran Fellowship Program | Hoover Institution
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30:34Army veteran Robin Phoenix Johnson, Hoover's Veteran fellow from the class of 2024-2025, shares her journey from enlisted soldier to officer, mom, stand-up comedian, and mental health advocate. After a 26-year military career, Robin found her new mission: helping others heal through humor. She discusses the origins of her comedy journey, the scienc…
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Traditional Media vs Podcasts: Which One Will Move The Needle In Your Business?
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35:46If you’ve ever been on radio or TV, or had media training that left you feeling “ready” for anything, this episode will challenge everything you thought you knew about media appearances. Host Tom Schwab is joined by Liz Brooks, Senior Account Manager at Interview Valet, who brings deep experience from both the traditional PR world and the podcastin…
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Stop Telling Your Story: The Most Common Podcast Guest Mistake
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30:19In this bold and brutally honest episode of The Podcast Interview Marketing Show, host Tom Schwab is joined by Kristen Nolan, a senior client account manager at Interview Valet, to challenge one of the most common and costly mistakes podcast guests make: leading with their origin story. We've all heard the advice, "just tell your story." But Tom an…
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Podcast ROI: Where to Use Your Interviews for Maximum Impact
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37:58If you think podcast guesting ends when the interview wraps, this episode will shift your entire mindset. Host Tom Schwab is joined by Chloe Williamson, Senior Account Manager at Interview Valet, for a game-changing conversation on how to strategically repurpose your podcast interviews. Chloe shares why repurposing is not just an afterthought, it’s…
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How to Organically Introduce a CTA That Converts on Podcast Interviews
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26:26What makes a podcast call to action (CTA) effective without sounding like a pushy sales pitch? In this episode, Tom Schwab is joined by Interview Valet’s Marketing Manager, Tiffany Meenk, to explore how to craft CTAs that feel natural, offer real value, and move listeners to take the next step. Together, they unpack how to lead with intention befor…
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The Power of Multiple Talents: Why Your Brand Needs More Than One Voice
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29:57In this episode of The Podcast Interview Marketing Show, Tom Schwab is joined by Interview Valet’s Operations Manager, Jessica Morgan, to explore a powerful yet often overlooked strategy for scaling visibility and authority: bringing multiple voices from your team into your podcast interview marketing efforts. Together, they unpack how having diffe…
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AI Literacy Is the New Literacy | Frontline Voices | Veteran Fellowship Program | Hoover Institution
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52:18In this episode, Mike sits down with Chris McKay, founder of Maginative, to unpack the urgent need for AI literacy, especially in underserved and underrepresented communities. They discuss how AI is reshaping work, education, warfare, and daily life, and why just knowing what AI can do isn’t enough. From building chatbots to reimagining classrooms,…
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What To Say On Podcasts: Messaging that Moves the Market
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31:31Tom Schwab is joined by Interview Valet Lead Account Manager Chloe Williamson for a candid and tactical conversation on one of the most common questions podcast guests face: “What should I say on a podcast?” They break down how to craft podcast messaging that goes beyond clever catchphrases and instead connects deeply with the right audience. They …
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How To Talk About Yourself On Podcasts Without Being Salesy
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38:57Tom Schwab sits down with seasoned podcast strategist Kristen Nolan to tackle one of the most common concerns among thoughtful podcast guests: how to talk about yourself and your business without sounding salesy. This conversation is for the practitioners, the experts who want to show up and serve, while also growing their brand with authenticity a…
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Firestorm Economics: How Veterans Are Battling Wildfire Risk In California | Frontline Voices | Veteran Fellowship Program | Hoover Institution
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53:54Two Marine Corps veterans and Hoover Fellows, Dave Winnacker and Donnie Hasseltine, break down California’s wildfire crisis—not from a sensational angle, but with sharp insight on what’s really at stake. They reveal how outdated fire strategies, rising insurance costs, and inaction are creating a perfect storm that could implode the state’s housing…
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The Power of PR: Reputation Management Through Podcast Interviews
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27:31Tom Schwab sits down with Liz Brooks, podcast strategist at Interview Valet, to explore the evolving role of public relations in today’s AI-driven world and why your reputation depends on more than just publicity. Drawing on her background working with top PR firms in Silicon Valley, Liz shares how she sees podcast interviews as a strategic tool fo…
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Execution Is The Real Differentiator: Turning Knowledge Into Results with Mark Donnigan
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44:20Have you ever felt stuck in a cycle of learning—one more podcast, one more book, one more course—while your to-do list grows untouched? You're not alone. Tom Schwab is joined by growth marketing expert Mark Donnigan for a powerful conversation on the truth that’s hard to ignore: knowledge isn’t power—execution is. Mark shares how, in a world overfl…
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Why Every Kid Deserves A Chance: Lessons From Principal Trevor Clayton | Frontline Voices | Veteran Fellowship Program | Hoover Institution
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57:15In this powerful episode, Navy veteran and middle school principal Trevor Clayton joins Frontline Voices to share how his military service prepared him for the battle to transform public education. Trevor opens up about his childhood influences, the moment he knew he wanted to teach, and the challenges students face in Title I schools. From celebra…
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From Curiosity to Community: How Conversations Drive Category Leadership with Pablo Gonzalez
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36:43
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36:43Pablo Gonzalez, widely known as Pablo the Connector, talks with host Tom Schwab about what it really means to lead in today’s business landscape. They explore a pivotal question: Are you building a company, or are you designing a category? If you're focused solely on competing, you'll always be stuck in someone else's sandbox. But if you choose to …
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Understanding Your Tone of Voice On Every Podcast Interview with Darren Horwitz
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43:44When was the last time you listened to your own podcast interview, not just for what you said, but how you said it? Darren Horwitz, TenTen Group founder and brand strategist, and host Tom Schwab hold a thought-provoking conversation about a crucial, often overlooked element of podcasting: tone of voice. Your interviews aren't just about sharing kno…
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Beyond The Uniform: Dr. Condoleezza Rice On Legacy, Mentorship, And The Next Greatest Generation | Frontline Voices | Veteran Fellowship Program | Hoover Institution
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22:15In this inspiring episode of Frontline Voices, Dr. Condoleezza Rice joins the show to discuss the origins of the Hoover Institution’s Veteran Fellowship Program and the themes from her book Extraordinary, Ordinary People. She reflects on the power of mentorship, overcoming imposter syndrome, and why every veteran, regardless of background—deserves …
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Must-Have or Commodity? How Your Narrative Defines Your Category with John Rougeux
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41:59In a crowded and noisy marketplace, the story you tell determines whether you’re seen as indispensable or easily replaceable. John Rougeux, founder of Flag and Frontier and leading voice in the field of category design, explores how your narrative shapes your market perception. Talking with host Tom Schwab, John outlines six powerful strategies to …
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Name It, Claim It: What It Means To Be A Category Designer with Kevin Maney
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41:24
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41:24What if your biggest business challenge isn’t your product or service, but the category it lives in, or doesn’t? This week we hear from Kevin Maney, co-author of Play Bigger and founding partner of Category Design Advisors, with a thought-provoking conversation on the power of category design. With host Tom Schwab, Kevin shares why creating a great…
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Leading with Heart: Chief Steve Drew on Community, Crisis, and Courage | Frontline Voices | Veteran Fellowship Program | Hoover Institution
1:03:54
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1:03:54In this powerful episode of Frontline Voices, Newport News Police Chief Steve Drew shares the realities of community policing, leadership under crisis, and the long road to building trust. From the heartbreaking response to a school shooting to managing protests after George Floyd’s death, Chief Drew reflects on lessons learned, the role of youth e…
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Disruptive Statements On Podcast Interviews: Say Something Worth Remembering
37:48
37:48
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37:48Interview Valet’s Senior Client Account Manager, Kristen Nolan, gives a masterclass on creating magnetic podcast appearances through bold, disruptive statements. With host Tom Schwab, she unpacks why forgettable guests blend in and how standout voices captivate audiences by challenging industry norms with a clear, thought-provoking point of view. T…
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How To Talk With Your Superconsumers To Drive More Profits With Category Pirate Eddie Yoon
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43:47If you’ve ever felt like marketing is just a numbers game - throwing money at ads and hoping something sticks - this episode with Eddie Yoon will change your mind. The co-creator of Category Pirates and co-author of Superconsumers from Harvard Business Review talks with host Tom Schwab about how the key to unlocking your business’s most profitable …
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The Hardest Fight: Veteran Mental Health, Cognitive Behavioral Therapy, And Building Chimney Trail | Frontline Voices | Veteran Fellowship Program | Hoover Institution
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54:48In this powerful and personal episode of Frontline Voices, IRON Mike Steadman sits down with Matthew Brown, Navy veteran and founder of Chimney Trail Health, to talk about the often invisible battle veterans and high performers face: mental health. They unpack the power of Cognitive Behavioral Therapy (CBT), the hidden costs of unresolved trauma, a…
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The Future of Marketing: Audience Intelligence and Podcast Guesting with Rand Fishkin
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37:40A conversation you won’t want to miss with the co-founder of SparkToro and Snackbar Studio Rand Fishkin. Host Tom Schwab talks with the digital marketing visionary for a deep dive into what really matters in modern marketing. Together, they challenge one of the industry’s biggest myths: does more traffic actually lead to more business? Rand, always…
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The Power of Practice: How Mock Interviews Build Confidence
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33:48Stepping up to the mic for your first podcast interview can feel intimidating, but it doesn’t have to be. In this episode of The Podcast Interview Marketing Show, host Tom Schwab sits down with Kristen Nolan, Senior Account Manager at Interview Valet, to discuss how mock interviews can transform nervous first-timers into confident, high-converting …
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Leading with Grit: From the Naval Academy to Newark's Frontlines | Frontline Voices | Veteran Fellowship Program | Hoover Institution
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59:44In this inaugural episode of Frontline Voices, host “IRON” Mike Steadman is joined by fellow Hoover Veteran Fellow alumnus Greg Eason. Mike opens up about his journey from growing up in a single-parent household, to becoming a Marine Corps officer, entrepreneur, and community leader. Together, they explore the idea of “normalizing excellence,” how …
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How Non-Fiction Authors Can Use Podcasting to Launch and Promote Books with Jenn Drummond
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26:47World record-holding mountaineer, author, and motivational speaker Jenn Drummond shares how non-fiction authors can strategically leverage podcast interviews to amplify their message, grow their audience, and drive meaningful results. Jenn didn’t just write Break Proof: Seven Strategies to Build Resilience and Achieve Your Life Goals and hope peopl…
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How to Find Your Voice: Storytelling Techniques That Resonate with Marc Gutman
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38:17What is the difference between simply telling a story and telling the right story — the kind that resonates, builds trust, and drives results? Drawing from his background in the movie business, Marc Gutman, Founder of Wildstory, shares how to strategically use storytelling in podcast appearances, avoid common pitfalls, and align your story with you…
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How To Better Track The Impact of Every Podcast Appearance
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34:43Have you ever wondered if your podcast appearances are actually driving results for your business? In this episode host Tom Schwab sits down with Jessica Morgan to uncover the keys to measuring real podcast ROI. Jessica, Interview Valet Operations Manager and podcast marketing strategist, explains why bigger isn’t always better when it comes to aud…
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The 2025 State of Podcast Guesting: Beyond The Data
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52:01What does podcasting look like for guests in 2025? What do recent shifts and current trends reveal about building an effective podcast interview marketing strategy right now? In this special episode of The Podcast Interview Marketing Show, we go beyond the data with a deep dive into The 2025 State of Podcast Guesting report. Host Tom Schwab and Mar…
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Big Fish Don't Swim Through Funnels And Whales Don't Click with Bill Troy
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32:20What if everything you've been told about digital marketing is actually hurting your business? In this eye-opening conversation, Tom Schwab sits down with Bill Troy, co-founder of Polaris Institute and author of Click Sand: How Online Marketing Will Destroy Your Business and the Unlikely Secret to Saving It, to expose the traps of digital marketing…
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From Introvert to Influencer: Personal Brand Growth via Podcasts with David Hall
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32:04Is podcasting only for extroverts? No. It’s quite the opposite. Podcasts are shown to be an ideal platform for introverts. In this episode host Tom Schwab sits down with David Hall, host of the Quiet and Strong podcast, to shatter the myth that introverts can’t thrive in the world of podcasting. David shares how introverts can harness their strengt…
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Services Are Bought, Not Sold: Rethinking Professional Sales with Greg Alexander
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31:44This conversation challenges the traditional approach to selling professional services and offers a fresh perspective from Greg Alexander, founder of Collective 54 and author of The Boutique: How to Start, Scale, and Sell a Professional Services Firm. Talking with host Tom Schwab, Greg shares his insight that products are sold, but services are bou…
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Leveraging Website Real Estate To Promote Podcast Appearances
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37:33If you're spending valuable time sharing your expertise on podcasts but not repurposing that content, you're missing out on significant opportunities. One often overlooked area is your website, where you can leverage real estate to maximize visibility, improve SEO, and build authority through a shared stage. Host Tom Schwab talks with Interview Val…
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What You Should Know Before Becoming A Podcast Guest
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40:48Looking to add podcast guest appearances to your marketing channel? Even seasoned guests will want to hear this conversation with host Tom Schwab and Interview Valet Operations Manager Jessica Morgan. Where they address the essentials you need to know before becoming a podcast guest. Discover how to define your goals, identify your ideal audience, …
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Calm the Nerves, Crush the Mic: Confidence Strategies for Podcast Guests with Melissa Entzminger
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32:46Award-winning presenter and speech coach, Melissa Entzminger, talks with host Tom Schwab about tackling one of the most common challenges for podcast guests: calming those pre-interview nerves. Melissa shares her expertise in turning nervous energy into confident performances, offering practical advice that will leave you feeling prepared and empow…
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The Art of the Soundbite: Creating Powerful Impact in Podcast Interviews with Michelle Prince
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33:48Host Tom Schwab is joined by communication expert Michelle Prince, CEO of Performance Publishing Group, to explore the transformative power of soundbites in podcasting. Whether you're a seasoned guest or new to the podcasting world, Michelle shares her proven strategies to craft impactful, engaging, and memorable soundbites that resonate with audie…
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Multiply Your Results and Impact From Podcast Guest Appearances with Beth Trejo
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35:55Host Tom Schwab sits down with Beth Trejo, founder of Chatter Kick, to uncover the game-changing strategies behind leveraging podcast interviews for business growth. Beth shares her expertise on turning a single interview into a month's worth of high-value content that drives engagement, builds authentic connections, and delivers lasting results. D…
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How To Incorporate Podcast Interview Marketing Into Your 2025 Strategy
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36:20Kick off the new year with a strategic edge! In this episode of The Podcast Interview Marketing Show, Tom Schwab sits down with Tiffany Meenk, Interview Valet’s savvy marketing manager, to explore the transformative trends shaping marketing in 2025. From the rise of AI to the shift from an attention economy to a trust economy, Tiffany unpacks the g…
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How To Stay Relevant In A Rapidly Changing Digital Landscape
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32:02Interview Valet founder Tom Schwab and Senior Client Account Manager Kristen Nolan discuss navigating the future of podcast interview marketing in 2025 and beyond. From the rise of AI and its role in podcast visibility to the shift from SEO to Language Machine Optimization (LMO), discover how to stay ahead in this dynamic space. They reflect on the…
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Video’s Impact on Podcasts: Building A Professional Home Studio with Junaid Ahmed
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37:23Host Tom Schwab sits down with Junaid Ahmed, the Home Studio Architect, to uncover the secrets to making a lasting impression on video. With video becoming a key element of nearly 90% of podcasts, looking professional has never been more important. Junaid shares step-by-step guidance on crafting a studio space that exudes credibility, from simple l…
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How To Craft An Authentic Connection on Podcasts with Whitney Hahn
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30:24The transformative power of authenticity in podcast interviews with Whitney Hahn. Host Tom Schwab talks with the seasoned expert with a background in radio, to explore how connecting authentically can make or break your impact as a podcast guest. Whitney shares actionable insights on adjusting your energy to resonate with the medium, embracing vuln…
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What We Learned Our First Year In Podcasting
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35:39In this special anniversary episode of The Podcast Interview Marketing Show, founder Tom Schwab is joined by Marketing Manager Tiffany Meenk and Podcast Assistant Kristen Nolan for an exclusive behind-the-scenes look at their first year of podcasting. From unexpected challenges like long approval times to the grind of weekly episode production, the…
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Reducing Your High Touch Sales Cycle With Podcasts
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38:16We’re diving deep into a crucial challenge for many businesses: shortening the lengthy, high-touch sales cycle that can often hinder your growth. We're joined by David Bonney, CEO of FortyFive.io, who brings decades of sales mastery to the table. David shares with host Lasina Jensen how leveraging podcast interviews can clarify your prospects' need…
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