Sell More Merch is a casual podcast to share sales and marketing ideas and insights that matter to today's apparel decorators. #SellMoreMerch InkSoft is the Sales Platform for the Decorated Apparel Industry. With InkSoft, you’ll have all the tools in one place to grow sales and get organized. Plus, you’ll be in good company with thousands of InkSoft clients who’ve used our cloud-based tools to process more than $1 billion in orders. Learn more at: www.inksoft.com
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Inksoft Podcasts
Learn more about Underground Printing here: https://www.inksoft.com/customer-success-spotlight-underground-printing/ Find Underground Printing online at https://undergroundshirts.com/pages/custom-t-shirt-printing On social at: Instagram: https://www.instagram.com/undergroundprinting/ Twitter: https://twitter.com/UGP Facebook: https://www.facebook.c…
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Doing good is good for business. In this episode of InkSoft's Sell More Merch podcast, we break down what the halo effect is and how your can leverage it with online fundraising stores. --- Send in a voice message: https://podcasters.spotify.com/pod/show/inksoft/message
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In this episode of InkSoft's Sell More Merch Podcast we share a simple strategy to be a more effective business operator. Rather than assigning tasks to your team, focus your efforts on assigning an end result. This might seem like a subtle change but trust that this approach makes for huge outcomes. --- Send in a voice message: https://podcasters.…
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Face masks are the product offering that every decorator needs in their product mix today. By breaking down the simple ways to pitch them, implement them, and capitalize on them in the long-term, we give you the complete roadmap. Get the free Marketing Kit here: https://www.inksoft.com/how-to-sell-custom-face-masks/ --- Send in a voice message: htt…
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Allmade’s Mel Lay on the Importance of Impact
38:04
38:04
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38:04One of the founders of Allmade, the eco-friendly apparel company that’s taking our industry by storm, is here to break down the best sales & marketing tips she’s learned throughout her career. Listen to her insight now. --- Send in a voice message: https://podcasters.spotify.com/pod/show/inksoft/message…
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The Benefits of the BLUF (Bottom Line Up Front)
9:26
9:26
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9:26The newest episode of our Sell More Merch podcast is out now, and if you’re an apparel decorator -- or a professional in any business -- you certainly don’t want to miss this one. InkSoft co-founder JP Hunt discusses one strategy (with diverse use-cases) for getting -- and keeping -- your audience’s attention. You can use it in your marketing, pitc…
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The Sales Approach That Led Anthem Branding to Major Success
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49:36
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49:36For industry expert/Anthem Branding founder Ted Church, growing his business was about more than just offering great products. It was about offering a stand-out experience. He gives his sales tips, tricks, & advice on this episode of Sell More Merch. In the newest edition of the Sell More Merch podcast, we’re joined by industry thought leader, crea…
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In this episode, we are joined by Justin McKibben, Director of Business Development at Melmarc, a vertical private label apparel manufacturer. Justin has 25 years of wide-ranging industry experience and he shares his insights on operations, growth opportunities, and how print shops and decorators ought to be thinking about the post-Covid print econ…
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How The Mimetic Desire Theory Can Help You Optimize Your Marketing
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8:06What is ‘Mimetic Desire,’ and what does it have to do with the marketing strategies of apparel decorators? We’re telling you all that and more in our latest podcast -- and yes, we’re including some real-world tips, tricks, & techniques for increasing your sales too. Learn more about InkSoft, the Sales Platform for the Decorated Apparel Industry at …
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Monty Mims is Strategic Account Manager Decorator & Digital Solutions at SanMar and one of our favorite decorated apparel industry experts. Monty has some real street credibility and industry pedigree as he grew up in the business. Literally. Monty and his peers on the SanMar Decorator & Digital Solutions team are some of the most respected and wel…
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Heard of the Here for Good movement yet? It's the brilliant brainchild of Sloan Coleman, "Monster Marketer" at St. Louis-based screen-printing shop Tiny Little Monster. Here for Good fundraising Stores are popping up all across the decorated-apparel industry, as screen printers imprint T-shirts with local businesses' logos: Half the proceeds go to …
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The Profit Potential of Custom Heat Transfers
40:27
40:27
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40:27In this episode of InkSoft's Sell More Merch Podcast, we are joined by Nathan Anderson of FM Expressions. Nathan shares his experience and insights into the use cases and opportunities that custom heat transfers offer to print shops and apparel decorators. To learn more about FM Expressions and to create your free account and get a free heat transf…
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Tips on Outsourcing Products & Services Outside of your Core Competency
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50:09In this episode of InkSoft's SellMoreMerch podcast, we are joined by Jeremy Picker of AMB3R, a Colorado-based apparel design firm. Jeremy shares his insights into how to apparel decorators and prints shops can leverage the outsourcing of products and services outside of core competency to provide more value and grow revenue. --- Send in a voice mes…
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Copyright & Trademark Law for Apparel Decorators
36:07
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36:07Listen in as InkSoft's Director of Marketing Kevin Houchin shares his best insights on copyright and trademark law specific to apparel decorators and print shops. --- Send in a voice message: https://podcasters.spotify.com/pod/show/inksoft/message
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In this episode of InkSoft’s #SellMoreMerch podcast, we are joined by shipping expert Cody DeArmond, Director of Sales at ShipStation. ShipStation is the leading web-based shipping software that helps online retailers streamline their order fulfillment, wherever they sell and however they ship. Listen in as Cody shares tips and tricks to help you s…
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The most important sales lesson I've learned
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9:05In this episode of InkSoft’s SellMoreMerch Podcast, I share one of the most important sales lessons I’ve learned. Listen now to hear how: You can use ‘anchoring’ to help guide prospective customers in the sales process. You should use confidence as a simple way to reduce risk and establish trust. You can (and should) open the door to differentiatio…
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One of the most powerful ( and most accessible) ways to grow revenue is to boost your average order value. Calculate your AOV by dividing your total revenue by the number of orders in the same period. In this episode, we share fives ways to increase your AOV. --- Send in a voice message: https://podcasters.spotify.com/pod/show/inksoft/message…
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A 'Remote Day' is a dedicated day each week to focus on the things that matter most to growing and improving your printing business. Remote means you are NOT in your office as usual. By working from a dedicated space, you can concentrate and 'pattern interrupt' to get the most from your time. --- Send in a voice message: https://podcasters.spotify.…
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By providing a window into what it takes to produce printed goods, you can help customers understand (and appreciate) the value you create. In this episode, we explore how to take full advantage of Operational Transparent. In doing so, you are likely to increase customer satisfaction, reduce pricing resistance, and develop customer loyalty. --- Sen…
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How quickly do you respond to prospective customers? What trust are you establishing with prospective customers? In this episode, we explore how speed and action can help you win more business. --- Send in a voice message: https://podcasters.spotify.com/pod/show/inksoft/message
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Latest episode of InkSoft Thought Starter--- Send in a voice message: https://podcasters.spotify.com/pod/show/inksoft/message
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T-Shirt Elephant is killing it. With over $6.5 million in sales volume and over 300,000 e-commerce transactions through InkSoft, T-Shirt Elephant is focused on sales growth and scaling. How are they doing it? --- Send in a voice message: https://podcasters.spotify.com/pod/show/inksoft/message
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Lean Manufacturing for Decorators Episode 2
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16:07In the second installment of our Lean Manufacturing for Decorators series we look at an important concept in the Lean philosophy: 'Kaizen'. Kaizen is an important tool for incremental change and improvement. You'll need to fully embrace kaizen in order to get the most out of the lean manufacturing process. --- Send in a voice message: https://podca…
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Lean Manufacturing for Decorators Episode 1
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17:06Lean manufacturing is a model for production and manufacturing used by the world's biggest and best manufacturing companies. There is a lot to learn from the principles and best practices in the Lean framework. We are going to unpack and share the most important insights to help you eliminate waste and improve your business. Saddle up...here we go!…
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There are two ways that a ‘print business’ will interface with and be perceived by their customers: One is an agency and the other is a purveyor. In this thought starter, we are going to dive into why the agency model is ideal for developing profitable repeat customers — and how to transition your business from purveyor to agency. --- Send in a voi…
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Mise en place (pronounced ‘meezon-plas’) is a French term which means “putting in place”. In this episode, we will share ideas for improving your business by adopting the 'mise en place' as a mindset. --- Send in a voice message: https://podcasters.spotify.com/pod/show/inksoft/message
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Segmentation is a simple marketing practice that organizes a general group of customers into subgroups. Each subgroup has its own interests and needs. The better you segment, the better you can target customers. Listen as we share tips for segmentation. --- Send in a voice message: https://podcasters.spotify.com/pod/show/inksoft/message…
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In this first episode of InkSoft's Though-Starter, we discuss creating and conducting a 'print hackathon'. A print hackathon is an easy and important way to develop your team, boost morale, problem solve, and innovate. --- Send in a voice message: https://podcasters.spotify.com/pod/show/inksoft/message…
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