This is the Help Desk Central Podcast. A show about the ins and outs of working in a help desk role. This podcast is for level one and level two help desk analyst, as well as for system and network administrators so we can all learn to work as a team to provide end users with the best experience possible.
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Help Desk Central Podcasts
How I AI, hosted by Claire Vo, is for anyone wondering how to actually use these magical new tools to improve the quality and efficiency of their work. In each episode, guests will share a specific, practical, and impactful way they’ve learned to use AI in their work or life. Expect 30-minute episodes, live screen sharing, and tips/tricks/workflows you can copy immediately. If you want to demystify AI and learn the skills you need to thrive in this new world, this podcast is for you.
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Welcome to "Dealer Process Secrets," your essential podcast for mastering the complexities of the dealership industry. Hosted by Philip Cheatham alongside his seasoned co-hosts, Sterling Brown & Jose Fulgencio, this hour-long show dives deep into the strategies that elevate ordinary dealerships into extraordinary market leaders. Each episode is a dynamic exploration of both innovative sales floor tactics and high-level executive strategies. Philip, Jose, and Sterling leverage their diverse e ...
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Welcome to Paul Green's MSP Marketing Podcast. If you're a Managed Service Provider (MSP) and want to improve your marketing & grow your business, this is the show for you. It's out every Tuesday on your favorite podcast platform. Since launching in 2019, this has become the world's most listened to podcast about MSP marketing. Host Paul Green is the world's go to MSP marketing expert, and the founder of the MSP Marketing Edge. Every week you'll get really smart ideas to improve your marketi ...
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Next season of episodes drops late November 2025! Times are tough right now, and nearly everyone is feeling the pressure. Whether you’re a wellbeing professional, a champion, a people leader, or someone who believes wellbeing should be central to work, you'll know the challenges are real and the cost is high. I’m Sarah McGuinness, founder of Revolutionaries of Wellbeing (ROW) and a workplace wellbeing specialist with a psychology background. I know firsthand what burnout feels like - I burnt ...
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*The Call of the Unconscious* is a podcast for those seeking deeper self-awareness, clarity, and personal transformation. Drawing on the work of Carl Gustav Jung and philosophers like Friedrich Nietzsche, this series explores the hidden forces of the unconscious mind and offers guidance for navigating life’s transitions. If you’ve ever felt uneasy, restless, or dissatisfied without knowing why, this podcast is for you. Through a mix of philosophical reflection and depth psychology, *The Call ...
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1
Gemini 3 vs. Claude Opus 4.5 vs. GPT-5.1 Codex: Which AI model is the best designer?
25:27
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25:27I put three cutting-edge AI models to the test in a head-to-head design competition. Using the exact same prompt, I challenged Google’s Gemini 3, Anthropic’s Opus 4.5, and OpenAI’s Codex 5.1 to redesign my blog page, evaluating them on visual design quality, user experience improvements, and SEO optimization capabilities. One model produced a beaut…
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The podcast powered by the MSP Marketing Edge Welcome to Episode 316 of the MSP Marketing Podcast with me, Paul Green. This week… MSPs: Do this daily… or fall behind: Find and protect a little bit of time every day to learn something that makes you better. Because if you want your MSP to grow, you have to grow first. Turn $1 into THOUSANDS for your…
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“PMs who use AI will replace those who don’t”: Google’s AI product lead on the new PM toolkit | Marily Nika
40:09
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40:09Marily Nika, AI Product Lead at Google and founder of the AI Product Academy, demonstrates how product managers can leverage AI tools to dramatically accelerate their workflow. Using a smart-fridge concept as an example, Marily walks us through the exact workflow she uses to build products faster: doing user research with Reddit debates, generating…
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The podcast powered by the MSP Marketing Edge Welcome to Episode 315 of the MSP Marketing Podcast with me, Paul Green. This week… Don’t miss out: Hot new MSP sales book: If sales is one of the biggest headaches within your MSP, then heads up, you need good advice and a solid plan… and I’ve got just the solution. The worst advice for MSPs: MSP growt…
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1
How to create your own AI performance coach: Optimizing your unique nutrition, recovery, and injury management needs | Lucas Werthein (Cactus)
51:36
51:36
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51:36Lucas Werthein, the COO and co-founder of Cactus, shares how he built a personalized AI wellness coach using ChatGPT to optimize his athletic performance while managing past injuries. After multiple surgeries on his knees, shoulder, and foot, Lucas created a system that synthesizes data from medical imaging, blood tests, wearable devices, and nutri…
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1
“Farm-to-table software”: How I built a Thanksgiving party hub using Lovable for managing invites, dishes, shared recipes, and photos
34:28
34:28
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34:28In today’s pre-Thanksgiving episode, I walk you through how I vibe coded my very own “Thanksgiving party hub” using Lovable—and how I transformed it from AI-generated slop into something warm, personal, and genuinely useful. I show you exactly how I upleveled the typography, visuals, and structure using Google Fonts and Midjourney style references,…
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Danger! Never assume your MSP’s clients are loyal
25:47
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25:47The podcast powered by the MSP Marketing Edge Welcome to Episode 314 of the MSP Marketing Podcast with me, Paul Green. This week… Danger! Never assume your MSP’s clients are loyal: It’s hard for MSPs to win a client, but when they do join you, they stay with you for years. But what if that retention leads to a false sense of security? The reason yo…
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“Nobody wanted to do this work”: How Emmy Award–winning filmmakers use AI to automate the tedious parts of documentaries
47:36
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47:36Tim McAleer is a producer at Ken Burns’s Florentine Films who is responsible for the technology and processes that power their documentary production. Rather than using AI to generate creative content, Tim has built custom AI-powered tools that automate the most tedious parts of documentary filmmaking: organizing and extracting metadata from tens o…
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Why people don’t believe your MSP’s reviews
27:26
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27:26The podcast powered by the MSP Marketing Edge Welcome to Episode 313 of the MSP Marketing Podcast with me, Paul Green. This week… Why people don’t believe your MSP’s reviews: People trust what other people say about you more than what you say about yourself. But if all your reviews sound the same they lose their power. Why your technicians won’t se…
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How this CEO turned 25,000 hours of sales calls into a self-learning go-to-market engine | Matt Britton (Suzy)
42:53
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42:53Matt Britton is the founder and CEO of Suzy, a consumer insights platform that has raised over $100 million in venture capital and works with top brands like Coca-Cola, Google, Procter & Gamble, and Nike. Matt is also the bestselling author of YouthNation, a blueprint for understanding the seismic shifts shaping our future economy, and Generation A…
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The complete beginner’s guide to coding with AI: from PRD to generating your very first lines of code
45:01
45:01
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45:01This episode is for complete beginners. I walk you through how to build your very first coding project using AI tools—even if you’ve never written a line of code. Together, we’ll create a personal project hub that automatically generates documentation and lets you build interactive prototypes. I’ll show you the process step by step—from setting up …
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Why being the cheapest MSP is a bad strategy
31:22
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31:22The podcast powered by the MSP Marketing Edge Welcome to Episode 312 of the MSP Marketing Podcast with me, Paul Green. This week… Why being the cheapest MSP is a bad strategy: If your marketing strategy is to be the cheapest MSP around, what you’re actually doing is setting yourself up to attract the worst clients, who create the most noise and gen…
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“Vibe analysis”: How Faire’s data team uses AI to investigate conversion drops, analyze experiment results, and convert raw data into executive-ready insights
1:03:28
1:03:28
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1:03:28Tim Trueman and Alexa Cerf from Faire’s data team demonstrate how AI tools are revolutionizing data analysis workflows. They show how data teams, product managers, and engineers can use tools like Cursor, ChatGPT, and custom agents to investigate business metrics, analyze experiment results, and extract insights from user surveys—all while dramatic…
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Vibe-coding a kid-friendly AI fortune teller for your Halloween festivities | Marco Casalaina (Microsoft VP)
11:46
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11:46In this impromptu Halloween special, Marco Casalaina (VP of Products for Core AI at Microsoft) demonstrates how he uses GitHub Spark to quickly build a mobile app that generates kid-friendly fortunes for trick-or-treaters. — Where to find Marco Casalaina: LinkedIn: https://www.linkedin.com/in/marcocasalaina/ X: https://x.com/amrcn_werewolf?lang=en …
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The School Desk, the Shadow, and the Art of Not Having to Repeat a Grade
11:17
11:17
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11:17In the final episode of this season, we accompany Markus, a dreamer in search of inner wholeness. Four dreams lead him from the school desk of his childhood into the deepest chambers of his soul. An inner mentor, an outcast shadow, a woman in a niche, and a mysterious reptile become guides in a process of inner transformation – from pressure to per…
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The podcast powered by the MSP Marketing Edge Welcome to Episode 311 of the MSP Marketing Podcast with me, Paul Green. This week… Is your MSP wasting time on marketing?: Here’s a tactic that all pro marketers use, yet very few MSPs are even aware of. It’s going to save you time and it could even help you find a brand new client. 7 MASSIVE mistakes …
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“Cursor is a much better product manager than I ever was”: How this PM uses AI for PRDs, Jira tickets, and replying to coworkers | Dennis Yang (Chime)
50:07
50:07
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50:07Dennis Yang is the Principal Product Manager for Generative AI at Chime, where he’s pioneered AI workflows that meaningfully increase productivity. While most people use Cursor as a coding tool, Dennis has turned it into a comprehensive product-management system that automates PRD creation, documentation management, ticket creation, status reportin…
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Claude Skills explained: How to create reusable AI workflows
27:23
27:23
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27:23Today I dive into Anthropic’s latest feature that lets anyone create reusable workflows for Claude—no coding required. I break down exactly what Claude Skills are, how to build them from scratch, and how to use them inside Claude Code and Cursor to automate recurring AI tasks like generating PRDs, writing changelog summaries, and turning demo notes…
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MSPs: This simple upsell generates new MRR AND boosts retention
26:28
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26:28The podcast powered by the MSP Marketing Edge Welcome to Episode 310 of the MSP Marketing Podcast with me, Paul Green. This week… MSPs: This simple upsell generates new MRR AND boosts retention: This is something that almost every single client wants but rarely gets from their MSP… a 24/7 at-home support package. And it’s such a simple upsell. MSPs…
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How this Yelp AI PM works backward from “golden conversations” to create high-quality prototypes using Claude Artifacts and Magic Patterns | Priya Badger
41:44
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41:44Priya Badger, a product manager at Yelp, shares her innovative approach to designing AI-powered products by starting with example conversations rather than traditional wireframes or PRDs. In this episode, she demonstrates how she uses Claude and Magic Patterns to prototype Yelp’s AI assistant features—from exploring conversation flows to designing …
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The podcast powered by the MSP Marketing Edge Welcome to Episode 309 of the MSP Marketing Podcast with me, Paul Green. This week… Do marketing you can’t automate or scale: In the early days of trying out new marketing, you can’t always jump straight to automation. Manual testing helps to figure out what marketing actually works for your MSP. MSPs: …
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Evals, error analysis, and better prompts: A systematic approach to improving your AI products | Hamel Husain (ML engineer)
54:48
54:48
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54:48Hamel Husain, an AI consultant and educator, shares his systematic approach to improving AI product quality through error analysis, evaluation frameworks, and prompt engineering. In this episode, he demonstrates how product teams can move beyond “vibe checking” their AI systems to implement data-driven quality improvement processes that identify an…
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The 3 big reasons your best technicians might leave you
32:00
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32:00The podcast powered by the MSP Marketing Edge Welcome to Episode 308 of the MSP Marketing Podcast with me, Paul Green. This week… The 3 big reasons your best technicians might leave you: Surely one of the greatest fears of any MSP is that of losing one of your key technicians. Let’s explore the three big reasons why they might leave and what you ca…
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“I’m incapable of doing my job without AI”: How this top PM uses Claude + ChatGPT as his second brain
38:50
38:50
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38:50Amir Klein is a product manager at Monday.com, leading their AI agents initiative. Despite taking two months of paternity leave, he ranked #4 out of 90 PMs in AI tool usage at his company. In this episode, Amir reveals how he’s become “highly dependent and maybe incapable” of doing his job without AI, showing his custom GPT workflows that help him …
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MSPs: Stop using this 2008 marketing tactic
31:26
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31:26The podcast powered by the MSP Marketing Edge Welcome to Episode 307 of the MSP Marketing Podcast with me, Paul Green. This week… MSPs: Stop using this 2008 marketing tactic: Some MSPs are trying to find new clients using outdated tactics from over 20 years ago. Let’s find out which tactics are working for building your email list and lead gen righ…
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The secret to better AI prototypes: Why Tinder’s CPO starts with JSON, not design | Ravi Mehta (product advisor, previously EIR at Reforge)
54:38
54:38
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54:38Ravi Mehta, now a product advisor, has built and scaled products used by millions. His past roles include Chief Product Officer at Tinder, Entrepreneur in Residence at Reforge, and senior product leadership positions at Facebook, TripAdvisor, and Xbox. In this episode, Ravi demonstrates his data-driven approach to AI prototyping that produces drama…
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The podcast powered by the MSP Marketing Edge Welcome to Episode 306 of the MSP Marketing Podcast with me, Paul Green. This week… Your MSP should AVOID these AI tools: If you want to be more productive, do better marketing and ultimately grow your MSP, there are AI tools you’ll definitely want to avoid. Instead, here are five AI tools that you shou…
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The beginner's guide to coding with Cursor | Lee Robinson (Head of AI education)
45:27
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45:27Lee Robinson is the head of AI education at Cursor, where he teaches people how to build software with AI. Previously, he helped build Vercel and Next.js as an early employee. In this episode, he demonstrates how Cursor's AI-powered code editor bridges the gap between beginners and experienced developers through automated error fixing, parallel tas…
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Is on-site support a competitive advantage?
22:42
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22:42The podcast powered by the MSP Marketing Edge Welcome to Episode 305 of the MSP Marketing Podcast with me, Paul Green. This week… Is on-site support a competitive advantage?: Does your MSP still provide on-site support or are you thinking that maybe you should? Your decision could affect how successful your MSP is. How to find your MSP’s next 5 cli…
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How I built an Apple Watch workout app using Cursor and Xcode (with zero mobile-app experience)
36:16
36:16
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36:16Terry Lin is a product manager and developer who built Cooper’s Corner, an AI-powered fitness tracking app that works across iPhone and Apple Watch. Frustrated with traditional fitness apps that require extensive setup and manual logging, Terry created a solution that lets users simply speak their exercises, weights, and reps. The app automatically…
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3 big pricing mistakes that kill MSPs’ sales
40:07
40:07
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40:07The podcast powered by the MSP Marketing Edge Welcome to Episode 304 of the MSP Marketing Podcast with me, Paul Green. This week… 3 big pricing mistakes that kill MSPs’ sales: MSPs inadvertently make these blunders with the way they price up their offering and it often kills sales. Here’s what to do about it. This video MUST be on every MSP website…
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How Devin replaces your junior engineers with infinite AI interns that never sleep | Scott Wu (Cognition CEO)
41:11
41:11
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41:11Scott Wu is the co-founder and CEO of Cognition Labs, the creators of Devin, an AI agent designed to function as a junior engineer on software development teams. In this conversation, Scott demonstrates how his team uses their own product to accelerate development workflows, reduce engineering toil, and handle routine tasks asynchronously. Scott wa…
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The podcast powered by the MSP Marketing Edge Welcome to Episode 303 of the MSP Marketing Podcast with me, Paul Green. This week… How to market your MSP to accountants: Accountants are a perfect fit for MSPs. Learn how to speak their language to win over their hearts and minds to give your MSP the competitive edge. 4 huge marketing problems that da…
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How to turn meeting notes into prototypes that your sales team can immediately demo to customers | Anjan Panneer Selvam (Acolyte Health)
48:32
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48:32Anjan Panneer Selvam is the Chief Product and Technology Officer at Acolyte Health, where he’s pioneering the use of AI across the entire product development lifecycle. In this episode, he demonstrates how AI tools can dramatically accelerate alignment between stakeholders, reduce development time from months to minutes, and enable teams to validat…
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3 mistakes MSPs commonly make with Google
26:17
26:17
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26:17The podcast powered by the MSP Marketing Edge Welcome to Episode 302 of the MSP Marketing Podcast with me, Paul Green. This week… 3 mistakes MSPs commonly make with Google: This is one of the most overlooked tools in your marketing toolbox – your Google Business Profile. Make sure you’re getting it right to get the most out of it for your MSP. Why …
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How to digest 36 weekly podcasts without spending 36 hours listening | Tomasz Tunguz (Theory Ventures)
35:14
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35:14Tomasz Tunguz is the founder of Theory Ventures, which invests in early-stage enterprise AI, data, and blockchain companies. In this episode, Tomasz reveals his custom-built “Parakeet Podcast Processor,” which helps him extract value from 36 podcasts weekly without spending 36 hours listening. He walks through his terminal-based workflow that downl…
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The podcast powered by the MSP Marketing Edge Welcome to Episode 301 of the MSP Marketing Podcast with me, Paul Green. This week… Should your MSP get HubSpot? A review: The system you use to manage marketing with your prospects has to be a good match for your MSP, otherwise you could have a very costly waste of time on your hands. So, is Hubspot th…
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Using Veo 3 to create AI-generated music videos, like a Tiny Desk Concert with Notorious B.I.G. and Kurt Cobain
43:00
43:00
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43:00Anish Acharya is an entrepreneur and general partner at Andreessen Horowitz, focusing on consumer investing and AI-native products. In this episode, he demonstrates how AI can be used for creative and personal projects beyond typical work applications. He walks through creating an AI-generated Tiny Desk Concert for Notorious B.I.G. and Kurt Cobain,…
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SPECIAL: 700 nights of “will the business survive?”
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25:23The podcast powered by the MSP Marketing Edge Welcome to this SPECIAL edition of the show, Episode 300, of the MSP Marketing Podcast with me, Paul Green. This week I’ve got an incredible and motivating story of resilience. 700 nights of “will the business survive?” Featured guest: Colin Knox is a serial entrepreneur and seasoned executive in the MS…
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How Amplitude built an internal AI tool that the whole company’s obsessed with (and how you can too) | Wade Chambers
40:26
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40:26Wade Chambers, Chief Engineering Officer at Amplitude, shares how his team built Moda—an internal AI tool that gives employees access to enterprise data across multiple systems, enabling faster product development and decision-making while fostering cross-functional collaboration. What you’ll learn: 1. How Amplitude built a powerful internal AI too…
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In this episode, I share my hands-on experience with OpenAI’s GPT-5, the company’s new frontier model. As one of the first users outside of OpenAI to test the model, I put GPT-5 head-to-head with GPT-4.1 across real-world product use cases—from writing PRDs to generating code to assisting with visual design work. This is my unfiltered look at what …
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The podcast powered by the MSP Marketing Edge Welcome to Episode 299 of the MSP Marketing Podcast with me, Paul Green. This week… Marketing an MSP is like boiling water: Marketing your MSP is difficult. It requires a long-term strategy, not a series of one-off activities. But it will pay off for you very well with clients that stay with you for yea…
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How a VC and tech founder used AI to launch a brick-and-mortar business in their spare time | Andrew Mason (CEO of Descript) & Nabeel Hyatt (Partner at Spark Capital)
48:54
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48:54Andrew Mason (founder of Groupon, now CEO of Descript) and Nabeel Hyatt (General Partner at Spark Capital) teamed up to open a physical board-game social club in Berkeley, with AI as their business partner. In this episode, they break down how they used Claude to generate a full business plan, model financials, plan the space layout, navigate Berke…
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ICP: Jargon or a powerful MSP marketing tool?
28:03
28:03
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28:03The podcast powered by the MSP Marketing Edge Welcome to Episode 298 of the MSP Marketing Podcast with me, Paul Green. This week… ICP: Jargon or a powerful MSP marketing tool?: Your MSP’s Ideal Customer Profile is a clear picture of the type of business that you want more of. When you’re clear on who you are targeting, everything else becomes easie…
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How Block’s custom AI agent supercharges every team, from sales to data to engineering | Jackie Brosamer & Brad Axen
46:31
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46:31VP of engineering Jackie Brosamer and principal engineer Brad Axen join me to demo Goose, Block’s open-source AI agent that runs locally, plugs into your existing tools through model context protocol (MCP) servers, and peels away the rote parts of work so people can focus on insight and impact. This episode is packed with in-depth demos: starting w…
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The podcast powered by the MSP Marketing Edge Welcome to Episode 297 of the MSP Marketing Podcast with me, Paul Green. This week… Every MSP should listen to this book: If you implement the simple ideas inside this book, it will dramatically improve your marketing – you’ll get more attention and ultimately a lot more business for your MSP. Would you…
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Successfully coding with AI in large enterprises: Centralized rules, workflows for tech debt, and training your team | Zach Davis (Director of Engineering at LaunchDarkly)
44:56
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44:56Zach Davis is a product-minded engineering leader and builder at heart, with over 12 years of experience building high‑performing teams and crafting developer tools at companies like Atlassian and LaunchDarkly. In this episode, he shares how he’s helping his 100-plus-person engineering team successfully adopt AI tools by creating centralized docume…
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The podcast powered by the MSP Marketing Edge Welcome to Episode 296 of the MSP Marketing Podcast with me, Paul Green. This week… These emails help prospects love MSPs: It’s critical to have a series of good emails to send to prospects who are looking at your MSP for the first time. Early engagement is key for email deliverability and not being lab…
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How this PM streamlines 60k-page FDA submissions and saves millions with Claude, Streamlit, and clever AI workflows | Prerna Kaul
45:12
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45:12Prerna Kaul is a product and platform leader who has spent over 14 years turning machine-learning research into consumer and B2B products at Amazon Alexa, AGI, Moderna, and now Panasonic Well. In today’s episode, she explains how she’s using AI to slash some of the most time-consuming, expensive tasks in life sciences—from generating 60,000-page FD…
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Ghosted? Send your MSP’s proposals in 3 ways
45:32
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45:32The podcast powered by the MSP Marketing Edge Welcome to Episode 295 of the MSP Marketing Podcast with me, Paul Green. This week… Ghosted? Send your MSP’s proposals in 3 ways: There are a number of things we can do to minimise proposal ghosting with prospects. Only sending it digitally risks your proposal being lost in digital noise. A free cyber s…
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