Best Greg Sher Podcasts (2025)

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#63: Marketing in a world of agent to agent transactions with Mathieu Dhondt, EPAM 23:41

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2d ago23:41

23:41

What is the role of marketing when humans are taken out of both ends of the customer experience, replaced by AI agents talking directly to each other on our behalf? Agility requires more than just implementing the newest AI tools — it means being able to make smart, strategic choices about which technologies are actually creating value for your cus…

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25 FROZEN, 1 THAWED—Bob Cyphers 1:07:41

1d ago1:07:41

1:07:41

25 Frozen, 1 Thawed: Murder and Mayhem in the Midwest takes readers deep into the heart of unsolved mysteries and chilling crimes that have haunted communities across the Midwest. From small towns shattered by sudden disappearances to cities rocked by violent acts, each chapter brings a different story—twenty-five cases left frozen in time, still w…

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#62: B2B CX and the Evolving B2B Customer with Rajesh Sankaran 21:21

9d ago21:21

21:21

Agility requires a deep understanding of evolving customer expectations and the ability to adapt quickly to meet those needs, especially in the complex B2B landscape. It also demands breaking down silos between marketing, sales, and customer service to create a unified customer journey. Today, we're going to talk about the nuances of B2B customer e…

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GREG SCARPA, LEGENDARY EVIL—Jonathan Dyer 1:13:30

10d ago1:13:30

1:13:30

Goodfellow, capo, killer, thief. A man so diabolically evil that he ordered his eldest son to murder his closest associate, and his youngest son to murder his best friend. When Greg Scarpa was in his early twenties he became a goodfellow in the Profaci family by swearing a blood oath to the Mafia, at the time the country’s largest organized-crime s…

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#61: How agentic AI can transform B2B event marketing with Travis Cushing, CPO of RainFocus 23:19

16d ago23:19

23:19

If you had to bet on one technology that will fundamentally reshape B2B marketing in the next five years what would it be, and would it have “agentic” and “AI” in the name? Agility requires not just reacting to technological advancements like agentic AI, but proactively experimenting with them and adapting your strategies based on real-world result…

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THE MURDER OF DEBBIE GAMA—Justin Dombrowski 1:12:03

17d ago1:12:03

1:12:03

The murder that still haunts a Pennsylvania city. On the morning of August 8, 1975, sixteen-year-old Debbie Gama disappeared after leaving her home in Erie, only to be found raped and strangled days later in a creek nearly thirty miles from her home. What followed was an investigation that lacked suspects or even evidence pointing to a viable suspe…

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The Future of Work with AI — Joel Siegel, Julie LaCroix & Vincent Serpico 55:49

17d ago55:49

55:49

Joel Siegel, Ph.D., and Julie LaCroix, M.A. Ed., welcome AI expert and entrepreneur Vincent Serpico to demystify AI at work. Vincent shares a clear starting plan for teams and individuals: choose one model and upgrade, turn real processes into flow diagrams, and insert small automations that deliver quick ROI. You’ll learn the six elements of a str…

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#60: Anticipating and adapting to change with Kathleen Pomento, ProcureAbility 22:40

23d ago22:40

22:40

Agility requires not only adapting to change but also anticipating it. This means understanding the evolving needs of your customers and the broader market landscape, and adjusting your strategies accordingly. Today, we're going to talk about navigating the complexities of marketing in the procurement services industry, especially in times of econo…

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31 MURDERS-—Alvin A.J. Esau 1:00:38

24d ago1:00:38

1:00:38

Many decades before Ted Bundy roamed the country there was serial killer Earle Nelson. During the 1920s, this geographically mobile killer went from city to city. His modus operandi involved getting into a house by pretending to be a person looking for a room to rent or inspecting a house that was for sale, and then strangling the landlady, often f…

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#59: Maintaining customer centricity by knowing when to automate with Jeanne Duca, BCN 17:36

1M ago17:36

17:36

With customer centricity being top of mind, is the rush to automate and hyper-personalize making things better or is it making customers feel less connected to their favorite brands? Agility requires keeping the human elements of empathy and understanding visible and audible beneath growing layers of automation tools. Today we’re going to talk abou…

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EXPERT WITNESS—Ann Burgess 57:57

1M ago57:57

57:57

From the author of the critically-acclaimed true crime account, A Killer By Design (the inspiration behind Hulu's original docuseries, Mastermind), a groundbreaking look into the crucial role played by expert witnesses in the most high-profile criminal cases, based on Dr. Ann Burgess’ personal experiences within the criminal justice system. Written…

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#58: Interfaces that generate joy, with Dominik Angerer, Storyblok 20:44

1M ago20:44

20:44

Is it possible for enterprise marketing technology to actually spark joy? Or are we all just resigned to a future of clunky interfaces and frustrating workflows? Agility requires adaptable technology and empowered teams. It also requires a willingness to embrace new approaches and a focus on continuous improvement. Today, we're going to talk about …

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THE SERIAL KILLER TRAVEL GUIDE ACROSS AMERICA—Johnny Trevisani 51:08

1M ago51:08

51:08

The Serial Killer Travel Guide Across America isn’t your typical road trip companion. This darkly fascinating guide is quirky and unconventional and takes readers on a dark journey through the United States, exploring notorious locations linked to infamous and not-so infamous serial killers. From the shadowy forests of the Pacific Northwest to the …

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#57: Supply chain as competitive advantage with Salvatore Lombardo, Coupa 20:43

1M ago20:43

20:43

Is your supply chain a competitive advantage, or your biggest liability waiting to be exposed? Agility requires preparing for the unpredictable, especially when your brand’s ability to deliver hinges on global events that are entirely out of your control. In a world of political unrest, regulatory change, and natural disasters, the brands that win …

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One on One Show with Greg Sher & Rob Chrisman 45:45

1M ago45:45

45:45

If there were a Mortgage Mount Rushmore, Rob Chrisman's bust would be prominently displayed. His news empire, “The Chrisman Report," has a been a leading source of news and information for people in the housing industry since many of us can remember. On Monday’s One On One, I’ll tap into Rob’s genius as we go rapid-fire format covering mortgage and…

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MADMAN—M.F. Gross 1:32:32

2M ago1:32:32

1:32:32

A Crime That Shattered Paradise... A Chase That Became Legend. Crystal Beach, Florida—1949. A peaceful seaside haven where crime was unheard of. Until one early morning, a brutal act of violence changed everything. John Calvin "Rastus" Russell, a drifter, thug, and small-time car thief, committed an unthinkable crime—the torture and murder of Norma…

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AI, Technology & the Future of Work with Brett Gregor 45:52

1M ago45:52

45:52

In this episode of Career Lab, hosts Joel Siegel, Ph.D. and Julie LaCroix, M.A. Ed. sit down with technology leader Brett Gregor to explore the future of careers in tech. From coding on mainframes at age 10 to scaling billion-dollar companies, Brett shares lessons on: How AI is reshaping programming and business What new engineers must know to stay…

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#56: Building a global B2B marketing strategy with Sangeeta Prasad, Slalom 16:31

2M ago16:31

16:31

What’s harder—building a global marketing strategy from scratch, or educating your organization on why it matters in the first place? Today’s guest has done both—twice. Sangeeta Prasad is the Chief Marketing Officer of Slalom, a global business and technology consulting firm with $3 billion in revenue and a presence in over 40 markets. With three d…

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One on One Show w/Greg Sher & Selma Hepp 42:54

2M ago42:54

42:54

Are rising homeowner’s insurance costs a ticking time bomb for housing? How are they impacting the recent uptick in mortgage delinquencies? Could home prices turn negative in ’26? What does rising inventory without matching purchase activity really mean? And where are people migrating to across the country? We’ll tackle these questions and more on …

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A MONSTER IN MOUNT PLEASANT—CJ Williams 59:36

2M ago59:36

59:36

In the quiet town of Mount Pleasant, Iowa, the idyllic calm of 1978 was shattered by a series of brutal murders. Karol Beavers, a vivacious high school junior, and her mother, Clementine, became the unsuspecting victims of a heinous act of violence that left the community reeling. For six months, the case went cold, fear gripping a town unaccustome…

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#55: AI and small businesses with Aparna Khurjekar, Verizon Business 23:51

2M ago23:51

23:51

We're seeing a fascinating paradox: while everyone's talking about AI's impact on Big Tech, it's quietly revolutionizing small businesses. Is this a sign that SMBs are more agile and adaptable than their enterprise counterparts, or is something else at play? Agility requires not just adopting new technologies, but understanding how they fundamental…

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One on One with Greg Sher & James Kleimann 46:28

2M ago46:28

46:28

"The Mortgage Scoop" is former HousingWire Managing Editor James Kleimann's new venture. He says he's identified an opportunity to do mortgage and housing journalism "differently"......and he's going back to his journalism roots to pull it off. Hear all about it in his first interview since leaving HW last week in this One On one. Want to be among …

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A FATHER'S FIGHT—Robbie Parker 1:07:15

2M ago1:07:15

1:07:15

How one father, determined to reclaim his daughter's memory, brought down Alex Jones.On December 14, 2012, Robbie Parker's daughter Emilie was killed at Sandy Hook Elementary, a tragedy that changed Robbie's life and the country forever. By the next day, Alex Jones was on air claiming the shooting was a hoax. So begins Parker's David and Goliath st…

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#54: Building a world-class brand from scratch with Maria Winans, Kyndryl 25:29

2M ago25:29

25:29

What if rebranding wasn’t just about a new logo and tagline, but about transforming an 80,000-person company’s entire culture and strategy? What if brand became one of your most valuable tools for business reinvention? Today, I’m joined by Maria Winans, Chief Marketing Officer at Kyndryl. After nearly three decades at IBM, Maria took on the monumen…

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One on One with Greg Sher & Gary Acosta 37:29

2M ago37:29

37:29

70% of all first-time homebuyers will be from hispanic communities over the next 20 years, according to NAHREP CO-Founder & CEO, Gary Acosta. Who will win the race to serve these consumers, and what's the winning formula for grabbing massive market share? Why is DEI "dead?" Get those answers and so much more on this One On One.…

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THE RENT COLLECTORS-—Jesse Katz 1:08:25

2M ago1:08:25

1:08:25

Baby-faced teen Giovanni Macedo is desperate to find belonging in one of LA’s most predatory gangs, the Columbia Lil Cycos—so desperate that he agrees to kill an undocumented Mexican street vendor. The vendor, Francisco Clemente, had been refusing to give in to the gang’s shakedown demands. But Giovanni botches the hit, accidentally killing a newbo…

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#53: Creating brands and categories in regulated industries, with Kristin Russel, Symplr 23:50

2M ago23:50

23:50

Can a brand in a highly regulated industry stand out without stepping outside the lines? Today we’re going to talk about how to create memorable brands and even new categories—within established and often highly regulated sectors like healthcare technology. To help me discuss this topic, I’d like to welcome Kristin Russel, Chief Marketing Officer a…

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One on One with Greg Sher & Pavan Agarwal 50:50

2M ago50:50

50:50

A WOW conversation with AngelAI founder Pavan Agarwal. Just don't have any other way to describe it. If you're in the mortgage industry, it's boarder line malpractice not to take this one in......By Greg Sher

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HITMAN-Julian Sher and Lisa Fitterman 56:18

2M ago56:18

56:18

For Yves Trudeau, the blood was all business. An assassin for the Hells Angels in the ’70s and ’80s, Trudeau was known as Apache, the Mad Bumper, and the Mad Bomber. As a contract killer, he did his job so well that the bikers sometimes lent him out to other organized-crime empires in Montreal, including the east-end French gangs led by the deadly …

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#52: Navigating the effect of AI on marketing jobs and the job market with Sue Keith, Landrum Talent Solutions 19:09

3M ago19:09

19:09

This episode is brought to you by Landrum Talent Solutions, a national recruiting firm specializing in marketing and HR positions. Our guest today has been keeping us up to date with the current state of hiring for marketers on a quarterly basis, which has taken us on quite a roller coaster ride. Today we’re going to look at how marketing and commu…

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One on One with Greg Sher & Barrett Burns 45:54

3M ago45:54

45:54

Barrett Burns started VantageScore® from his basement in 2006. Never in his wildest dreams did he think it would take 19 years to be greenlighted in mortgage. In this exclusive sit down with the firm's Founding President and former CEO, we cover all the ground...FICO’s bullying over the years, the timeframe in which we should expect the first credi…

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SOMETHING BIG- Patrick Wohl 58:23

3M ago58:23

58:23

Something Big tells the story of the infamous Brown’s Chicken massacre, a brutal case that captivated Chicagoland after remaining unsolved for nearly a decade. Customers know Brown's Chicken for its crispy buttermilk fried chicken and flaky biscuits. The Illinois-based franchise has a reputation for delicious but simple comfort food. But through no…

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#51: Readying an AI-augmented workforce with John Munsell, Bizzuka 24:06

3M ago24:06

24:06

Everyone listening that is already in the workforce, from entry level positions to leaders has had to learn at least a little bit about AI over the last few years. But what are we teaching college students about how AI will impact their work, and more importantly, what should we be teaching them? Today we’re going to talk about helping companies sc…

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SHALLOW GRAVES-Michael Benson 57:34

3M ago57:34

57:34

The latest collection from true crime master Michael Benson looks at some of the ghastliest murders in Rochester, N.Y., history. One of them takes place in Genesee County, but it's a good one. Stories include: The Davis Street Fiend: The Murder of Tessie Keating; Shallow Grave at Holy Sepulchre: The Murder of Anna Schumacher; The Linden Lunatic: Th…

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#50: REPLAY: Data-driven decision-making in B2B marketing and sales with Kunal Mangal, Verizon Business Group 28:46

3M ago28:46

28:46

Making intelligent decisions is critical for all businesses, but relying on good information is becoming more critical than relying on what worked yesterday. Today we’re going to talk about data-driven decision making in B2B marketing and sales. I’d like to welcome Kunal Mangal, Associate Director of MarTech Strategy at Verizon Business Group, who …

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One on One with Greg Sher & Coby Hakalir 30:01

3M ago30:01

30:01

T3 Sixty's Coby Hakalir really brought it today on One On One. The Big Beautiful Bill, Loan officer attrition, crypto in mortgage, "shadow Fed" -- we covered so much ground--felt like a Mortgage Magazine" show. I liked it a lot!By Greg Sher

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MURDERLAND-Caroline Fraser 58:53

3M ago58:53

58:53

Caroline Fraser grew up in the shadow of Ted Bundy, the most notorious serial murderer of women in American history, surrounded by his hunting grounds and mountain body dumps, in the brooding landscape of the Pacific Northwest. But in the 1970s and ’80s, Bundy was just one perpetrator amid an uncanny explosion of serial rape and murder across the r…