Welcome to The Home Builder Digital Marketing Podcast! Over 90% of today’s home buyers start their buyer journey online. Here we talk with not only industry experts, but also your fellow home builder marketers to learn how you can succeed in our incredibly competitive digital world. Hosts Greg Bray, President of Blue Tangerine, and Kevin Weitzel, VP of Business Development and Sales at Outhouse, bring you a wealth of home builder online marketing experience. Join them each week as they inter ...
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Greg Bray Podcasts
Blow ye the trumpet in Zion, and sound an alarm in my holy mountain: let all the inhabitants of the land tremble: for the day of the Lord cometh, for it is nigh at hand; Joel 2:1 KJV
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We Built This Brand explores the origins, evolution, and impact of brands through conversations with entrepreneurs, CEOs, and marketing experts. Hosted by Chris Hill, the podcast offers insights into brand development, storytelling, and strategies for growth. Each episode provides actionable takeaways, highlighting challenges, lessons learned, and diverse career paths. With a focus on authenticity and reputation, it’s a valuable resource for anyone passionate about branding and business.
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Episode #282: Elevating Home Renderings and VR Tours - Greg Bray and Kevin Weitzel
33:07
33:07
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33:07This week on The Home Builder Digital Marketing Podcast, Greg and Kevin discuss how elevated renderings and VT tours can help home builders enhance home buyer engagement, improve website conversions, and increase sales. https://www.buildermarketingpodcast.com/episodes/282-elevating-home-renderings-and-vr-tours-greg-bray-and-kevin-weitzel…
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How Iconic Campaigns Shape Culture with James Bray
50:30
50:30
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50:30Join Chris as he sits down with James, Executive Creative Director at Arnold, to explore the art of building unforgettable brands. Inspired at 14 by a single Nike ad, James went on to shape work at legendary agencies like DDB, Fallon, and Goodby Silverstein. In this episode, he shares the philosophy behind Arnold’s bold “brilliantly boring” campaig…
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Episode #283: Home Builder AI-Powered Customer Service - James Matte
24:09
24:09
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24:09This week on The Home Builder Digital Marketing Podcast, James Matte of BuilderChat joins Greg and Kevin to discuss the advantages of using home builder digital AI-powered customer service. https://www.buildermarketingpodcast.com/episodes/283-home-builder-ai-powered-customer-service-james-matteBy Greg Bray and Kevin Weitzel
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Beyond the Buzzword of Storytelling with Greg Logan
39:38
39:38
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39:38On this episode we sit down with Greg Logan, an award-winning creative director turned reality TV creator, to explore why so many brands talk about “storytelling” but rarely know how to do it. From his early days at Leo Burnett to founding Narrativity, Greg reveals how he fuses Hollywood’s proven storytelling formulas with brand strategy to transfo…
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Episode #281: Integrating AI into Home Builder Marketing - Kathleen Perley
32:05
32:05
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32:05This week on The Home Builder Digital Marketing Podcast, Kathleen Perley of DemystifAI joins Greg and Kevin to discuss how integrating AI into home builder digital marketing is a competitive necessity. https://www.buildermarketingpodcast.com/episodes/281-integrating-ai-into-home-builder-marketing-kathleen-perley…
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Bonus Episode: 2025 Home Builder Digital Marketing Summit Preview - Greg Bray and Kevin Weitzel
15:27
15:27
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15:27On this bonus episode of The Home Builder Digital Marketing Podcast, Greg and Kevin give a preview of the highly anticipated 2025 Home Builder Digital Marketing Summit. This year’s Summit focuses on helping sell more homes with smarter marketing and includes three dynamic tracks: Marketing, OSC Education, and Leadership. At the 2025 Home Builder Di…
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Episode #280: Using AI Tools in Home Builder Marketing - Meredith Oliver
33:41
33:41
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33:41This week on The Home Builder Digital Marketing Podcast, Meredith Oliver of Meredith Communications joins Greg and Kevin to discuss how implementing the right AI tools in home builder digital marketing engages home buyers and drives business growth. https://www.buildermarketingpodcast.com/episodes/280-using-ai-in-home-builder-marketing-meredith-oli…
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How Life’s Setbacks Built a Better Entrepreneur with Joshua Kopac
42:46
42:46
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42:46In this episode of We Built This Brand, Joshua Kopac shares his unique journey, starting with being expelled from high school at 13 for hacking and building a million-dollar business by 16. After a life-changing car accident, he shifted his mindset and approach. Now the founder of Be Kept Up, a digital marketing agency focused on affiliate marketin…
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Episode #279: Building a Brand Story Around Community - Monaca Onstad
30:15
30:15
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30:15This week on The Home Builder Digital Marketing Podcast, Monaca Onstad of OnPlace joins Greg and Kevin to discuss how home builders can build a brand story around the communities they build in and connect more authentically with home buyers. https://www.buildermarketingpodcast.com/episodes/279-building-a-brand-story-around-community-monaca-onstad…
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Episode #278: Has AI Killed SEO? - Greg Bray and Kevin Weitzel
30:52
30:52
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30:52This week on The Home Builder Digital Marketing Podcast, Greg and Kevin discuss how AI is changing the way home builder digital marketers approach Search Engine Optimization. https://www.buildermarketingpodcast.com/episodes/278-has-ai-killed-seo-greg-bray-and-kevin-weitzelBy Greg Bray and Kevin Weitzel
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Episode #277: Consumer Research for Home Builders - Maureen Ladley
33:44
33:44
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33:44This week on The Home Builder Digital Marketing Podcast, Maureen Ladley of John Burns Research and Consulting joins Greg and Kevin to discuss how consumer research can guide home builders in making insightful, data-driven decisions. https://www.buildermarketingpodcast.com/episodes/277-consumer-research-for-home-builders-maureen-ladley…
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The Serendipitous Path to Brand Strategy with Patrick Collins
55:20
55:20
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55:20While many strategists study business, Patrick Collins studied people, and it made all the difference. He turned his unconventional background in gender studies and his experience growing up in a large family into a superpower for understanding what makes people tick, and what makes brands stick. In this episode, Chris explores Patrick's journey fr…
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Episode #276: Selling Life Improvement to Home Buyers - Ryan Taft
28:01
28:01
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28:01This week on The Home Builder Digital Marketing Podcast, Ryan Taft of Impact Eighty-Eight joins Greg and Kevin to discuss why home builder digital marketing and sales teams should focus more on improving home buyers’ lives and less on selling homes. https://www.buildermarketingpodcast.com/episodes/276-selling-life-improvement-to-home-buyers-ryan-ta…
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Episode #275: Optimizing Home Builder Email Marketing - Brian Barrett
25:21
25:21
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25:21This week on The Home Builder Digital Marketing Podcast, Brian Barrett of Oak Creek Trail joins Greg and Kevin to discuss how home builders can optimize their email marketing strategies to capture more quality leads. https://www.buildermarketingpodcast.com/episodes/275-optimizing-home-builder-email-marketing-brian-barrett…
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Beyond The Vegas Strip With Arnie DiGeorge
37:01
37:01
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37:01What happens when a creative team is given permission to break every rule in tourism marketing? You get one of the most iconic campaigns in advertising history. In this episode, Chris sits down with Arnie DiGeorge, Executive Vice President and “New Agency Animal” at R&R Partners, the agency behind Las Vegas’s legendary “What Happens Here, Stays Her…
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Episode #274: Examining Home Builder Lead Response - Brian Kernohan
26:39
26:39
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26:39This week on The Home Builder Digital Marketing Podcast, Brian Kernohan of Lumin.ai joins Greg and Kevin to discuss what Lumin.ai’s Mystery Shopper Results show about home builders’ lead follow-up times and responses. https://www.buildermarketingpodcast.com/episodes/274-examining-home-builder-lead-response-brian-kernohan…
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Episode #273: Improving Conversations with Home Buyers - Sebastian Jimenez
26:24
26:24
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26:24This week on The Home Builder Digital Marketing Podcast, Sebastian Jimenez of Rilla joins Greg and Kevin to discuss how sales managers can use AI to transcribe and analyze conversations between new home sales consultants and prospective home buyers and provide feedback that will improve dialogue and increase sales. https://www.buildermarketingpodca…
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Episode #272: Connecting Home Buyers with Information - Marc Regardie
26:32
26:32
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26:32This week on The Home Builder Digital Marketing Podcast, Marc Regardie of Homes.com joins Greg and Kevin to discuss the importance of connecting home buyers with comprehensive information as they search for new construction buying opportunities. https://www.buildermarketingpodcast.com/episodes/272-connecting-home-buyers-with-information-marc-regard…
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Leading The Sales Rebellion with Dale Dupree
1:13:21
1:13:21
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1:13:21Are you ready to join The Rebellion? On this episode, Chris talks to Dale Dupree. You may know him as The Copier Warrior, but today, he’s the Founder and leader of The Sales Rebellion. To say that Dale thinks outside of the box would be an understatement. Once the lead singer of his own band, Dale brings the Metalcore mentality to his sales. Chris …
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Episode #271: Home Builder Data Management - Greg Bray and Kevin Weitzel
23:12
23:12
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23:12This week on The Home Builder Digital Marketing Podcast, Greg and Kevin discuss data feed management that helps home builders organize community, plan, and inventory data, and create properly formatted automated listing feeds to syndicate to home listing sites. https://www.buildermarketingpodcast.com/episodes/271-home-builder-data-management-greg-b…
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Episode #270: Social Media Marketing for Home Builders - Carol Morgan
32:26
32:26
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32:26This week on The Home Builder Digital Marketing Podcast, Carol Morgan of Denim Marketing joins Greg and Kevin to discuss the critical role social media marketing plays for home builders in creating engagement and connection with prospective home buyers. https://www.buildermarketingpodcast.com/episodes/270-social-media-marketing-for-home-builders-ca…
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Why Creativity in Marketing Sounds Fun with Alex Gangi
45:12
45:12
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45:12An all-new episode of We Built This Brand? Sounds Fun! Chris talks with Alex Gangi, Partner, COO, and Head of Production at Sounds Fun, a creative studio known for its embrace of innovative marketing strategies. Alex shares how his passion for film morphed into leading production at a top agency with top-tier clients. Highlights in his career so fa…
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Episode #269: Informative Home Builder Digital Marketing - Stephanie Lane
26:45
26:45
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26:45This week on The Home Builder Digital Marketing Podcast, Stephanie Lane of Geranium joins Greg and Kevin to discuss how informative home builder digital marketing can help qualify leads and streamline the sales process. https://www.buildermarketingpodcast.com/episodes/269-informative-home-builder-digital-marketing-stephanie-lane…
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Episode #268: Delivering Home Builder Marketing with Integrity - Michelle Mambuca
26:52
26:52
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26:52This week on The Home Builder Digital Marketing Podcast, Michelle Mambuca of Barron Collier Companies joins Greg and Kevin to discuss how home builder digital marketers can deliver marketing with integrity. https://www.buildermarketingpodcast.com/episodes/268-delivering-home-builder-marketing-with-integrity-michelle-mambuca…
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Shooting for Stars & Solving Problems with Lizz Behler
48:34
48:34
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48:34Nothing inspires imagination quite like a spaceship. On this episode, Chris talks with Lizz Behler, the Senior Vice President of Brand and Offerings at SPCSHP. Lizz opens up about her background and how it led her on the journey to helping rebrand the former Big Spaceship (and why the new name has no vowels). As a big fan of creative problem-solvin…
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Episode #267: Home Builder Customer Engagement AI Tools - Mike Bills
33:18
33:18
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33:18This week on The Home Builder Digital Marketing Podcast, Mike Bills of AtlasRTX joins Greg and Kevin to discuss home builder customer engagement AI tools that answer customer questions immediately, schedule appointments, and help sell homes faster. https://www.buildermarketingpodcast.com/episodes/267-home-builder-customer-engagement-ai-tools-mike-b…
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Episode #266: Distinguishing Your Sales and Marketing - Taylor Humphrey
27:26
27:26
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27:26This week on The Home Builder Digital Marketing Podcast, Taylor Humphrey of Pacesetter Homes joins Greg and Kevin to discuss how home builders can distinguish their sales and marketing to create an exceptional home buyer experience. https://www.buildermarketingpodcast.com/episodes/266-distinguishing-your-sales-and-marketing-taylor-humphrey…
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Breaking the Stigma Around Breaking it Off with For Richer Jewelry
36:30
36:30
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36:30For some people, it’s very hard to hold on to sentimental jewelry from former relationships. In some cases, it’s even harder to let those pieces go if they finally decide to sell them. On this episode, Chris is joined by Brittany Lacey and Stephanie Burset, the founders of For Richer Jewelry. The pair takes a unique approach to reselling jewelry, m…
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Episode #265: Interactive Floor Plans - Greg Bray and Kevin Weitzel
37:58
37:58
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37:58This week on The Home Builder Digital Marketing Podcast, Greg and Kevin discuss how home builders can utilize interactive floor plans to increase leads and sales, and they can be leveraged to accelerate the home buyer decision making process. https://www.buildermarketingpodcast.com/episodes/265-interactive-floor-plans-greg-bray-and-kevin-weitzel…
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Episode #264: Finding Your Unique Selling Proposition - Kirsten Nease
28:03
28:03
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28:03This week on The Home Builder Digital Marketing Podcast, Kirsten Nease of Cornerstone Homes joins Greg and Kevin to discuss how finding a unique selling proposition can help home builders strengthen and focus digital marketing strategies. https://www.buildermarketingpodcast.com/episodes/264-finding-your-unique-selling-proposition-kirsten-nease…
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Leadership Behind the Brand with Sunny Bonnell
48:29
48:29
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48:29What’s your brand’s vision? Does your brand even have a vision? In this enlightening episode, Chris chats with Sunny Bonnell, CEO and Co-Founder of Motto, for an engaging discussion on visionary leadership and brand culture. Sunny shares her inspiring entrepreneurial journey, which began with a bold leap out of vet school and into the world of bran…
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Episode #263: Initiating Home Builder Digital Marketing - Dani Cook
22:35
22:35
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22:35This week on The Home Builder Digital Marketing Podcast, Dani Cook of Scott Communities joins Greg and Kevin to discuss what smaller home builders can do to initiate home builder digital marketing. https://www.buildermarketingpodcast.com/episodes/263-initiating-home-builder-digital-marketing-dani-cook…
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Episode #262: Marketing for Master Planned Communities - Stephanie Walker
24:35
24:35
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24:35This week on The Home Builder Digital Marketing Podcast, Stephanie Walker of Rancho Mission Viejo joins Greg and Kevin to discuss how home builders and developers market to home buyers in master-planned communities. https://www.buildermarketingpodcast.com/episodes/262-marketing-for-master-planned-communities-stephanie-walker…
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Going Down the Rabbit Hole with Greg Bellinger
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37:57
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37:57Are you ready to go down the rabbit hole? In this episode, Chris Hill chats with Greg Bellinger, the Co-Founder and CEO of White Rabbit Group. Greg’s been honing his craft since high school. Teaching himself to code and build websites in college, he’s now a successful entrepreneur who’s worked with folks like FedEx, Instacart, and even The Game Awa…
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Episode #261: Merging Home Builder Sales and Marketing - Megan Bakel
23:14
23:14
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23:14This week on The Home Builder Digital Marketing Podcast, Megan Bakel of Landsea Homes joins Greg and Kevin to discuss how home builders can merge sales and marketing to convert more leads and create a better home buying experience. https://www.buildermarketingpodcast.com/episodes/261-merging-home-builder-sales-and-marketing-megan-bakel…
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Why go to the store when you can buy from the comfort of your couch? In this episode, Chris chats with Eitan Koter, Co-Founder and Co-CEO of Vimmi, a trailblazing company in video technology and e-commerce solutions. Eitan shares his journey from video compression to founding Vimmi and explains how his business helps brands monetize video content. …
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Episode #260: Home Builder Digital Marketing Strategies - Jay Dixon
31:05
31:05
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31:05This week on The Home Builder Digital Marketing Podcast, Jay Dixon of AdsIntelligence Marketing joins Greg and Kevin to discuss home builder digital marketing strategies that generate more qualified leads. https://www.buildermarketingpodcast.com/episodes/260-home-builder-digital-marketing-strategies-jay-dixon…
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Providing Service Through Speaking with Israel Duran
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38:30How do you use your voice? In this episode of We Built This Brand, Chris is joined by Israel Duran, an expert in public speaking, to discuss the transformative power of effective communication. Israel shares his journey from a background in cybersecurity to becoming a renowned speaker, driven by a life-altering car accident. Through insightful anec…
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Episode #259: 2025 International Builders' Show Recap - Greg Bray and Kevin Weitzel
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26:30This week on The Home Builder Digital Marketing Podcast, Greg and Kevin recap highlights from the NAHB International Builders' Show in Las Vegas where home builder digital marketers were able to connect and learn from the industry's digital marketing experts. https://www.buildermarketingpodcast.com/episodes/259-2025-international-builders-show-reca…
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Finding the Empathy in Data with Ian Baer
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46:27When doing marketing research, you need to remember that there are people behind the data. If anyone understands this, it’s Ian Baer, Founder and CEO of Sooth. During his conversation with Chris, Ian shares his opinions on the evolving landscape of marketing, emphasizing the importance of emotional connection and storytelling in an era where consum…
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Episode #258: The 2024 Home Buyer Conversion Report - Jimmy Diffee
31:34
31:34
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31:34This week on The Home Builder Digital Marketing Podcast, Jimmy Diffee of Bokka Group joins Greg and Kevin to discuss the 2024 Home Buyer Conversion Report, a detailed analysis that will help home builders understand the key influences that cause home buyers to take action. https://www.buildermarketingpodcast.com/episodes/258-the-2024-home-buyer-con…
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Giving Campaigns Some Extra Charge with Michelle Fischer
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43:02A good marketing campaign can help a brand charge forward. Chris sits down with Michelle Fischer, Group Creative Director at Battery. As a full-service creative and media advertising agency, Battery has worked with a who’s who of clients, and you’ve seen their work with The LA Clippers, Netflix, and PUBG. Michelle walks us through Battery's unique …
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Episode #257: Exceptional Marketing Requires Adaptability - Tom Nelson
30:17
30:17
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30:17This week on The Home Builder Digital Marketing Podcast, Tom Nelson of NDG Communications joins Greg and Kevin to discuss why exceptional home builder digital marketing requires adaptability and open-mindedness. https://www.buildermarketingpodcast.com/episodes/257-exceptional-marketing-requires-adaptability-tom-nelson…
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Taking Risks and Going Big with Shannon Harris
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40:28You wanna go Big? In this episode of We Built This Brand, Chris sits down with Shannon Harris, the Executive Creative Director at Big Com. Her career highlights include working on campaigns for everyone from Google Fiber to Bayer. Born, raised, and working in the Cotton State, Shannon and Big Com recently launched the SEEK AL campaign, highlightin…
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Episode #256: Effective Home Builder Geofencing - Greg Bray and Kevin Weitzel
23:55
23:55
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23:55This week on The Home Builder Digital Marketing Podcast, Greg and Kevin discuss how home builders can use geofencing for more precise ad targeting and to generate more qualified home buyer leads. https://www.buildermarketingpodcast.com/episodes/256-effective-home-builder-geofencing-greg-bray-and-kevin-weitzel…
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What’s a bird to you? To answer that oddly philosophical question, Chris sits down with Jess Curtis, the founder of J-Bird Digital Design. If you’ve ever visited the beautiful HumblePod website, you have Jess to thank for it! On this episode, you’ll get to learn about Jess's creative approach to web development and the importance of fluidity when c…
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Episode #255: AI Tools That Revolutionize Home Buying - Russ Wright
23:05
23:05
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23:05This week on The Home Builder Digital Marketing Podcast, Russ Wright of VisionAIry Success Engineering joins Greg and Kevin to discuss how AI tools can help home builders revolutionize their business and transform the home buying experience. https://www.buildermarketingpodcast.com/episodes/255-ai-tools-that-revolutionize-home-buying-russ-wright…
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Episode #254: Innovative Home Builder Digital Marketing - Melissa Cervin
30:14
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30:14This week on The Home Builder Digital Marketing Podcast, Melissa Cervin of Lombardo Homes joins Greg and Kevin to discuss how home builder digital marketers can use innovative tools to improve customer experience and increase sales. https://www.buildermarketingpodcast.com/episodes/254-innovative-home-builder-digital-marketing-melissa-cervin…
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Boldly Hitting the Kentucky Bourbon Trail with Katie Peninger
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33:03It’s time to hit the Kentucky Bourbon Trail! On this episode of "We Built This Brand," Chris sits down with Katie Peninger, VP Account Service at Lewis Communications. While her career started on the creative side, the collaborative culture at Lewis allows her to still be involved in the creative process, just in a different way. Chris and Katie al…
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Episode #253: Understanding Your Home Buyer Audience - John Peragine
26:38
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26:38This week on The Home Builder Digital Marketing Podcast, John Peragine of Audience Town joins Greg and Kevin to discuss how home builders can market more effectively by getting to know their audience through data analytics. https://www.buildermarketingpodcast.com/episodes/253-understanding-your-home-buyer-audience-john-peragine…
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