Sharing real life strategies for less stress and more peace.
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The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.
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Saving AND Spending Money Shame Free with Jill from Frugal Friends Podcast
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43:32In this episode, Tasha talks with Jill, co-host of the Frugal Friends podcast and co-author of the book Buy What You Love Without Going Broke, who is going to share some good daily money habits for spending and saving.By Get Organized HQ
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When Decluttering Doesn't Bring Visual Progress
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16:18If you’ve done much decluttering, you’re probably used to the classic, dramatic before and after transformations when you get rid of tons of items from a space. But what about when you don’t see that dramatic transformation? Visually you don’t see that any progress was made. It can be discouraging, but trust me that it’s not a sign of failure.…
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Why Brand Trust is the Currency of the Future with Brianna Doe, Founder of Verbatim
55:53
55:53
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55:53When it comes to trust, it can take years to build and seconds to break. While this might feel like common sense when it comes to consumer-brand relationships, it's possible to overlook how crucial trust is in the brand-creator relationship. With a passion for this topic backed by a deep understanding, Brianna Doe, founder of Verbatim, joins Dave t…
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Day In & Day Out Time Management Strategies with Anna Dearmon Kornick
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35:14Having good time management does not mean your days have to follow a rigid, hour by hour schedule. How do I know? I sat down with Anna Dearmon Kornick from the It's About Time Podcast and asked her! She's a time management expert and today she's giving us a peek into how she structures her days. Listen in!…
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Have you ever felt like there's conflicting advice out there on what the "right" way to declutter is? Well, the truth is there are many right ways to declutter, and each person is going to have different needs and things that work (and don't work!) for their own personality and season of life. Today I'm sharing some of the common decluttering advic…
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Cultivating a Calm Family Routine with Corina Holden
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44:19One of the best things you can do for yourself and your family is get clear on your priorities and then structure your days and weeks around what's most important to you. Today I'm sitting down with Corina from Frump Fighters to hear her share how she's done just that! If you're ready to trade in some of the chaos for calm, you're going to love the…
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The Other Thing You Need to Make Decluttering Work
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20:34Decluttering is often a quick win that people can get when they're working to find less stress and more peace in their life and home. But it's not the only contributing factor to a stress free home. In today's episode we're discussing other systems and routines you may need to implement in your home in order to reap the full benefits of your declut…
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How to Scale Your Influencer Program from the Ground Up with Natasha Scholnick, Director of Global Partnerships & Influencers at VistaPrint
38:06
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38:06Need to transform your performance partnerships channel, or more dauntingly, build it from the ground up? A certainly big task, but one Natasha Scholnick, Director of Global Partnerships & Influencers at VistaPrint knows incredibly well. In this episode, Todd sits down with Natasha, to explore how the brand has evolved its influencer marketing stra…
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Daily Routines when Every Day is Different with Carla from The Carla Project
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31:27Sometimes we naturally fall into routines based on how our work or life schedule naturally falls. But if you have a schedule that is different every day then you know how out of reach a consistent routine can feel! Today I'm sitting down with Carla from The Carla Project to hear her share about her daily routine - and for her, every day is differen…
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Diversifying Your Partnership Strategy for Scale with Stephanie Harris, CEO of PartnerCentric
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34:34A one-dimensional partnership program won’t cut it anymore. In this episode, Todd sits down with Stephanie Harris, CEO of PartnerCentric, to explore how brands can build a stronger, more diverse partnership strategy by integrating affiliates, creators, and customer advocates. They discuss the opportunities of converging creators with affiliates, th…
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When You Want Less Stuff But Want The Stuff You Have
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39:38Today we are talking about the tension we can feel when we begin decluttering, wanting to have less stuff in our space, but when it comes down to it, we also want to keep the stuff we have. How do we work through that so that we can have less stuff and the peace that comes with that?By Get Organized HQ
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You've Got the Magic In Your Pocket with Today with Terri K
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48:14Does it feel like there aren't enough hours in the day to keep up with all the things that need to be done? We've ALL been there! Today I'm joined by Terri from Today With Terri K and we're talking tips and tricks for getting the best things done - and I'm gonna give you a hint right here up front! The secret sauce of getting things done lies in th…
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We all go through seasons of survival mode - whether it's health struggles, a big deadline at work, tons of extracurriculars all converging on the same month, or just a difficult season, there are times when we simply aren't at our best. And that's okay! Today we're chatting about how to survive when you find yourself in survival mode. We've all be…
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How Getty Images Builds Seamless B2B Partnerships with Peter Orlowsky, Senior VP of Strategic Partnerships at Getty Images
44:56
44:56
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44:56Seamlessly integrating a service into the customer journey is the ultimate goal for most businesses, but finding the right way to do it is key. The best way to reach your audience might be through a partner already in their path, creating a win-win for both brands and the customer. In this episode, Dave sits down with Peter Orlowsky, Senior VP of S…
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How Your Stuff Impacts Your Day with Tracy from dClutterfly
40:41
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40:41When you're feeling stressed out by the daily grind, decluttering is likely one of the furthest things from your mind. In today's episode we're sitting down with Tracy from dClutterfly to talk about how removing excess stuff from our spaces actually has a huge positive impact on our day-in, day-out routine. Listen in!…
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Sharing What I Constantly Ask Others to Share
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28:20I've asked a lot of guests on the Get Organized HQ Podcast to open up and share an honest look at their daily routine, so it seemed only fair that I share my answers to the same questions I ask our guests. In today's episode I'm giving you a breakdown of what it's like to be Tasha for a day, along with some tips of what's working in my routines rig…
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Season 6 Exclusive Kick-Off: Dave & Todd’s Lessons Learned & What’s Ahead
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44:14It’s time to kick off Season 6! In this episode, Dave and Todd sit down together for the first time ever to rewind and reflect on the standout themes from Season 5, after speaking with nine highly accomplished industry titans. Get ready to hear their biggest takeaways from Season 5 and dive into all the essential learnings from an action-packed sea…
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Planning for the Unexpected with Melanie from Plan For Awesome
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39:32Emergency preparedness is awesome, but so is being ready for whatever curveball a mostly-typical-Tuesday may bring. In today's episode I'm joined by Melanie from Plan For Awesome, and being prepared for the unexpected is her specialty! Listen in.By Get Organized HQ
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Finding a Routine That Works for YOU - with Diane in Denmark
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43:15When we hear "routines" our minds go to the Insta-worthy morning routine with a steaming cup of coffee in hand, some quiet time, a fresh new journal, and probably a beautiful sunrise to boot. But those kinds of "routines" can actually create more stress and pressure, rather than being a tool that helps us put daily tasks on autopilot. In today's ep…
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Having a plan is often the make or break between success and failure. When you're feeling overwhelmed staring down the task of decluttering your entire house, where do you start? We're breaking down the answer to that question in today's episode!By Get Organized HQ
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The Stories You Haven't Heard About How GOHQ Started
52:42
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52:42Welcome to the Get Organized HQ Podcast! We're kicking things off by giving you a behind the scenes peek into how in the world we got here - we being Laura Smith, who you know and love from the Get Organized HQ newsletter and YouTube channel, and your podcast host Tasha Lorentz. Some things you'll learn in this episode: what Get Organized HQ and nu…
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Demystifying B2B Partnerships with Adam Glazer, President of Partner Commerce
31:43
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31:43In this episode, Adam Glazer, President of Partner Commerce—a leading affiliate and partner marketing agency specializing in B2B brands—joins host Todd Crawford to discuss the key differences between B2C and B2B affiliate marketing. They dive into the unique challenges of tracking the impact of B2B affiliate marketing and explore strategies to over…
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Navigating the New Era of Brand Partnerships with Meta’s Jackie Pimentel, Senior Global Director of Core Ads Product Marketing
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34:35In this episode of the Partnership Economy podcast, Dave Yovanno interviews Jackie Pimentel, Senior Global Director of Core Ads Product Marketing at Meta, about her extensive 14-year career with the company. Jackie shares her journey from an entry-level position to leading a global team, along with tips for advancing your career. The conversation c…
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Q4 is Closer than You Think with Lacie Thompson, Chief Growth Officer of New Engen
34:12
34:12
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34:12Lacie Thompson is the Chief Growth Officer of New Engen, and in this episode, shares that brands are starting to plan for Q4 earlier than ever in an effort to get access to prime publisher placements and partnerships. Lacie and Todd explore how to approach Q4 planning – using data to your advantage, navigating the changes in Google SERP, and tackli…
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Exploring the Business Side of TikTok with Vana Han, Global Partnerships (SMB) at TikTok
32:53
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32:53In this episode, host Dave Yovanno sits down with Vana Han, manager of global partnerships (SMB) at TikTok. As someone who has played a pivotal role in building TikTok’s monetization arm from the ground up, Vana offers unique insight into the strategic business planning behind the mega-successful social media app that we all know and love. TikTok f…
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The Partnership Economy will be back soon with new episodes
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0:34The Partnership Economy by impact.com is going on a brief hiatus, but we’ll be back soon with new episodes. Stay tuned for more great conversations with the industry’s best and brightest partnership experts.By [email protected] (David A. Yovanno and Todd Crawford)
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Aligning Partnerships Through a Shared Purpose with Dan Armstrong, EVP of Distributed Commerce at Ticketmaster
35:18
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35:18In this episode, host Dave Yovanno sits down with Dan Armstrong, the EVP of Distributed Commerce at Ticketmaster. An expert on partnerships and eCommerce strategy, Dan has been driving real innovation in the live ticketing industry for a decade. He’s passionate about the importance of storytelling and uncovering the shared purpose that keeps his te…
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Why Consumers Buy Products from People, Not Brands with Jeanette Okwu, Managing Director at Scale Digital and CEO at Beyondinfluence
33:36
33:36
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33:36In this episode, host Todd Crawford dives into the creator economy with his guest Jeanette Okwu, the founder and CEO of Berlin-based creator marketing agency Beyondinfluence. Jeanette founded the influencer and brand ambassador marketing agency to help her clients break into the next wave of marketing and drive growth. Todd and Jeanette discuss sta…
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Why Content Partnerships are Still Important in the Age of SEO with Jennifer Bentz, VP of Affiliates, Influencers, and Partnerships at Resident Home
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32:30Jennifer Bentz is VP of Affiliates, Influencers, and Partnerships at Resident Home, a company that owns famous mattress brands like Nectar and DreamCloud. Jenn wasn’t always in the mattress space, and has over two decades of experience across industries, experiencing the evolution of affiliates and partnerships. Jenn and Todd discuss focusing on al…
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Connecting with your Audience Beyond Viral Trends with Marcel Floruss, Creator, Founder of One Dapper Street and Creative Director of Aetos Apparel
33:18
33:18
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33:18When Marcel Floruss started his blog in 2013, it was because he had a passion for men’s apparel and fashion. Over the following years, he has built a massive audience on Instagram, TikTok and YouTube- with over 1 million subscribers on YouTube alone. He and host Dave Yovanno discuss Marcel’s journey as a creator, his connection with his audience an…
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Proving Value to the C-Suite with Kerry Curran, former Chief Growth Officer at Gen 3
32:10
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32:10Welcome back to the Partnership Economy podcast! We‘re starting Season 5 off strong, welcoming Kerry Curran, the former Chief Growth Officer at Gen3 Marketing, the oldest and largest affiliate specialty agency in the world. Kerry is a veteran of the marketing and partnerships space with over 17 years of experience and insights that she brings to th…
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Season 5 of The Partnership Economy is here! We’re diving right back into interviews with leaders from all sides of the ever-evolving partnerships industry and answering the question on every marketer’s mind - how do I reach the modern consumer? Join your hosts, Todd and Dave, on April 9th for Season 5! This podcast episode was produced by Quill.…
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Tara McNulty, Strategic Partnerships Manager at YouTube Shopping, on the paradigm shift from traditional marketing to partnerships
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32:55After witnessing the digital transformation in the early 2010s through her work in retail, Tara McNulty made a career pivot to focus on the e-commerce and affiliate space. Today, she manages strategic partnerships at YouTube Shopping- a new program from the video giant. Commerce existed on YouTube long before partnerships were standard, with creato…
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Jonathan Claydon, CDO at Acceleration Partners, on strategies for successful collaboration in the modern influencer landscape
28:59
28:59
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28:59Jonathan Claydon is an affiliate and partnerships expert, having worked in the industry for years in a variety of niches. Today he is the Chief Development Officer at Acceleration Partners - the world's largest partner marketing agency. According to Jonathan, there is a shift happening in the industry. Brands are increasingly looking to measure the…
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Erin Dwyer, CMO of Matter of Fact, on the challenges of customer acquisition and building a beauty brand in a saturated space
28:21
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28:21Erin Dwyer is the CMO of Matter of Fact, a skincare brand started by former K-Pop star Paul Baek, and a former professional dancer herself. Erin draws on her experience as VP of Digital at Drunk Elephant and OUAI, to build a brand in today’s competitive, noisy landscape. She tells Dave that being consistent with your messaging, no matter where a co…
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Inez Miedema, Co-Founder and CEO at Growth HQ on accelerating growth through partner diversification
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34:07Growth HQ is an affiliate and partnerships agency that works with a diverse range of clients, from DTC to fintech. The co-founder and CEO, Inez Miedema, thinks a lot of marketers have preconceived notions about affiliate programs and therefore don’t include them as a top channel. Miedema is pushing back against these notions and wants marketers to …
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Stephanie Schultz, Head of Partnerships on how Amex has built the power of partnerships into their products
21:10
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21:10Stephanie Schultz loves learning about new innovative technologies. It's a large part of the reason she’s stayed so long at American Express, where she is VP and Head of Partnerships. In her position, she gets to work with her team to uncover how new tech can bring better value to their customers and partners. She and host Dave Yovanno discuss gett…
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Jason Fairchild, CEO and Co-Founder of tvScientific, on the future of connected TV advertising
26:53
26:53
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26:53When Jason Fairchild started tvScientific, he wanted to democratize access to TV advertising. Today, the company does just that by allowing marketers to run paid campaigns on connected TV, allowing organizations to unlock the power of streaming services and Smart TV. He joins host Todd Crawford to discuss why advertising should ultimately always be…
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Sagar Joshi, Director of Partnerships at Site Plug, on unique ad placement channels
21:38
21:38
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21:38Join host Todd Crawford as he sits down with Sagar Joshi, Director of Partnerships at Site Plug. Site Plug is a bottom-of-the-funnel performance partner that helps brands drive performance with touch bases across a variety of search engines and websites. He’s spent seven years in this role, and learned about the industry across a variety of locatio…
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Dave Bolotsky, Founder of Uncommon Goods, on balancing people, planet and profit
30:29
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30:29When Dave Bolotsky founded Uncommon Goods, he wanted to create something different. In his role as an e-commerce research analyst, he had seen a world of ‘sameness’ on the internet, and saw an opportunity to do something different. 25 years later, he’s still at it. Uncommon Goods is a leader at ESG, and is something Dave is passionate about. He thi…
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Lee-Ann Johnstone, Founder of Affiverse, on the future of AI and the power of building lasting relationships
30:19
30:19
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30:19In this episode, Todd sits down with Lee-Ann Johnstone, founder of Affiverse and an affiliate marketing expert with two decades of experience. Lee-Ann has witnessed digital marketing transform from a few links into the powerhouse it is today and has held a variety of roles that have allowed her to get a holistic sense of the industry. Todd and Lee-…
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Chloe Wen, Content Creator, on working with brands, building an engaged audience, and maintaining a long-term vision for content
39:01
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39:01Welcome back to the Partnership Economy! In season four’s first episode, host Dave Yovanno sits down with Chloe Wen. Chloe is a content creator who has been posting content since 2015. Throughout her journey, Chloe has developed long-term vision for her content and business, embraced new social media platforms, and learned how to effectively work w…
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Brook Schaaf, CEO and co-founder of FMTC, on how coupons can boost customer engagement in a competitive market
31:36
31:36
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31:36In this episode, host Todd Crawford sits down with Brook Schaaf, CEO and co-founder of FMTC. To kick off the episode, Brook lets us in on his own personal career journey, beginning with his first role out of college at Zappos.com. During the discussion, Brook shares his perspective on a variety of topics including how his team at FMTC approaches br…
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Ian McGlumphy, Head of Partnership & Events at Apollo Neuro on marketing a niche product to niche audiences through partnerships
36:27
36:27
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36:27In this episode, host Dave Yovanno sits down with Ian McGlumphy, Head of Partnership and Events at Apollo Neuro, a company that specializes in wearable stress relief technology. Ian explains how the company is effectively and strategically working with podcasters, creators, commerce content partners, B2B partners, review sites and more to create a …
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Craig McGlynn, Managing Director and Executive Vice President of Agency at Perform[cb], on the benefits of running an affiliate program alongside an agency
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29:39In this episode, host Todd Crawford sits down with Craig McGlynn, Managing Director and Executive Vice President of Agency at Perform[cb], an affiliate management agency that represents a diverse portfolio of clients from startups to enterprise companies with a focus on subscription and financial services. Craig has over a decade of experience in t…
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Courtney Spritzer, CEO and Co-Founder of Socialfly, on the ABCs of influencer marketing
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32:40In this episode, host Dave Yovanno sits down with Courtney Spritzer, CEO and Co-Founder of Socialfly, a woman-owned and operated social media agency that develops social media plans for brands like Discovery, Conair and Il Makiage. From working in finance to building a thriving agency, Courtney serves as an example of someone who has turned their p…
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Patrick McKenna, Partner and CEO at DMi Partners, on building successful partnerships with affiliates, commerce content partners and creators
28:52
28:52
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28:52In this episode, host Dave Yovanno sits down with Patrick McKenna, Partner and CEO at DMi Partners, a digital marketing agency he founded in 2003. Over the past 20 years, Patrick has grown DMi into a leading agency for affiliate and CRM services, working with some of the largest brands in the DTC, retail and CPG categories. Patrick shares some of h…
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Madi B Webb, Content Creator, on building a massive social media following and what not to do as a brand working with creators
34:15
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34:15In this episode, host Dave Yovanno sits down with Madi B Webb, a highly successful, driven and authentic content creator with millions of followers across platforms like TikTok, Instagram, YouTube and Pinterest. Madi lets us in on her journey as a creator, explaining why she decided to get started and how her career has taken off ever since. She de…
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Scott Brinker, VP of the Platform Ecosystem at HubSpot, on finding partnerships organically, nurturing the tech community, and delivering results that benefit everyone
32:28
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32:28In this episode, host Todd Crawford, Co-Founder and Vice President of Strategic Initiatives at impact.com, sits down with Scott Brinker, VP of the Platform Ecosystem at HubSpot. As someone with an extensive background in the SaaS industry, Scott has plenty of wisdom and sage words of advice to share from his long career in the field. In this episod…
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Patricia Marange, Head of Affiliate Marketing and Performance Partnerships at Group M, on the unlimited potential of affiliate marketing
33:24
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33:24In this episode, host Todd Crawford, Co-Founder and Vice President of Strategic Initiatives at impact.com, sits down with Patricia Marange, the Head of Affiliate Marketing and Performance Partnerships at Group M, Mindshare and Neo Media World Agencies, where she oversees a team primarily focused on affiliate partnerships. Recently named one of AdWe…
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