Your source of insight into China's culture industry: Hear from people creating and producing content in the world's second biggest cultural market. Hosted by Aladin Farré, and presented by The World of Chinese magazine.
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From The Producer S Office Podcasts
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#109 How Chinese stories are going to the Cannes Festival
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Send us a text As the Cannes festival ends, we interviewed some key player regarding how the biggest film festival in the world impacts Chinese cinema. Featuring - Cao Liuying : Parallax Films - Sales Agent - Clément Magar : Fortissimo Films - General Manager - Qu Zhizheng : Director & Cinematographer To go further - Middle Earth episode #44 Does C…
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#108 - The Memorabilia Economy: Why Some Can’t Stop Dreaming of the 90s
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Send us a text Nostalgia isn’t just a feeling—it’s also a powerful selling tool. Right as China's GDP growth slows and the future feels uncertain, consumers are increasingly drawn to products and stories that evoke the past. Whether it’s retro snacks or hit TV shows reviving bygone eras, some are tapping into a deep emotional connection. Featuring …
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#107 - Ne Zha 2's Secret Weapon(s) to Reach Global Top 5 Box-Office
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Send us a text In recent months, China’s box office has faced significant challenges, making a recent development all the more remarkable. Recently the animated film Ne Zha 2 has skyrocketed into the global box office top 10 in just one month. With currently over 1.9 billion in revenue, the film has achieved two groundbreaking milestones: - It’s th…
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#106 Why RedNote (小红书) ripped success out of the "TikTok refugees" (Live Podcast Rec. on RedNote)
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Send us a text It has been a crazy week following the non-TikTok ban and witnessing real 'positive energy' on both sides of the Pacific. How did over 1 million Americans flock to RedNote/小红书? What hurdles lie ahead for us, and are there any potential business opportunities for international content creators? Featuring - Jim Fields: Relay Video - CE…
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#105 How female-centered content is making a killing
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Send us a text When the Middle Earth Podcast started years ago, it was hard to find any feminist mainstream cultural products. But recently, movies like HER STORY (好东西) and LIKE A ROLLING STONE (出走的决心), along with female stand-up comedians and influencers, have been making their way into the mainstream. How did these success stories come to be? Fea…
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Send us a text Hello everyone, the Middle Earth Podcast will continue as we enter 2025, but I call on all of you dear listeners as I’m great need of freelance work (or a full time position, let’s dream !). In case you are in needs of a: - corpo video creator - podcast expert - researcher - film editor - freelance producer - or PR expert Here is my …
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(Bonus) Exploring new trends in China's film industry with independent producer Annie Song (produced by Inside the China Room)
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Send us a text Episode gracefully passed over by Jiang Jiang (JJ) from the Inside the China Room podcast show in order to have a second window of distribution ;) Enjoy ! To go further - Middle Earth episode #72 Film Distribution: How to Succeed at China’s Box Office - Middle Earth episode #44 Does China still make indie films? Original message This…
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#104 Importing Foreign Content & Experiences
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Send us a text Despite China's reputation for having difficulty selling cultural products due to local regulations and the audience's taste, some do manage to bridge the Chinese audience with international content. Where do such opportunities lie, and how has the Chinese audience evolved over the years? Featuring - Marion Bertagna: MB Projects - Fo…
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#103 Black Myth: Wukong - How to make 1 billion dollars with Chinese folklore?
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Send us a text China's first AAA game Black Myth: Wukong certainly caught the world's attention for its production value, commercial success, and controversies. How did the creative team pull that off, and why was this game considered the "perfect package"? Featuring - Daniel Ahmad: Niko Partners - Director of Research & Insights - Lundy Lan: Video…
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Send us a text Leaving Chinese Tier 1 cities that are often the heartbeat of cultural creation and where artists can find patreons, we met two creatives that leave in remote artists communities. Leveraging cheap rent and the artistic community around them, they offer a testimony to creatives' never ending resourcefulness. Featuring - Guo Xiadong : …
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Send us a text As any taxi driver in China would tell you, the country is safe on every level. But that must make "true crime" storytellers' lives difficult. Therefore, how can those entertainers of the dark world propose to Chinese audiences? Featuring - A Yi (阿乙) : Writer - Eric Changan : Content Creator - Wapi : Content Creator & Writer To go fu…
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#100 (LIVE EVENT) A look back on the Middle Earth Podcast's 100 episodes and China's cultural industry
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Send us a text After 224 guests, 4,439 minutes of content and 1 pandemic we are shamelessly celebrating Midde Earth – China’s cultural industry Podcast 100th episode! In order to make it big I have summoned all my supportive friends living in Beijing and we are today at Chill Bar for a live event to have quick introspection about the show, and so m…
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#99 How AI is disrupting China’s cultural industry
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Send us a text As AI is creeping into our lives and our work, no industries are left out of it and certainly not China's cultural industry. But do using AI tools to create content is an easy path and what are the ethical issues attached to such practices? Featuring - Fan : AI Startup - CTO - Erik Luo : Technical AI artist - Liang Chouwa : Documenta…
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