Welcome to The Laylee Emadi Podcast—the show for creative entrepreneurs who are ready to step into the spotlight as educators, speakers, and industry leaders. Whether you’re building your first course, booking stages, or scaling your impact, this is your space for candid conversations, actionable strategies, and the real talk no one else is having. Host Laylee Emadi is a speaker, coach, and founder of The Creative Educator Conference, helping you grow your influence without losing your authe ...
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Frances Schultz Podcasts
Manually tracking transactions is hard. No one wants to do that. It gets too cumbersome as the business grows. If you want to scale quickly, use a customer management system. There are plenty to choose from. But, it really depends on your line of work. Of course, cloud-based software like SalesForce is always a viable option.
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231: Your Voice Is Your Most Valuable Asset with Tomasha Suber
6:34
6:34
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6:34If you’ve ever wondered whether your voice is really valuable enough to be paid for, consider this episode your wake-up call. Tomasha Suber shares a behind-the-scenes insight that most speakers wish they had when starting out. Speaking is not just a visibility play—it’s a revenue strategy and your voice is an asset. Want to become the kind of speak…
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230: Instagram Marketing That Doesn’t Feel Gross with Shannon McKinstrie
30:24
30:24
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30:24Instagram growth without the gimmicks? Yes, please. In this episode, Shannon McKinstrie brings a refreshing perspective to marketing, ditching the “hot take” culture and helping people show up online in ways that feel human, ethical, and effective. We dive into what types of posts convert, how to overcome content paralysis, and why the “rules” of I…
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229: The Power of Brave Events for Entrepreneurs ft. Christina Olivarez
6:46
6:46
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6:46A safe space is necessary, but a brave space changes everything. In this snack-sized episode, I’m sharing a powerful moment from a conversation I had with Christina Olivarez inside the Sought-After Speaker System. Christina breaks down why it’s not enough to just create safety, but you have to create courage. Her event goes beyond inspiration and b…
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228: What Retreat Hosts Really Look For in a Speaker
8:07
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8:07Retreat hosts aren’t just booking a speaker, they’re inviting you into the most intimate room they’ve built. That changes everything. In this final episode of our speaker selection series, I’m pulling together my favorite clips from interviews with incredible retreat hosts inside my course, the Sought-After Speaker System. This time, we’re zeroing …
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227: The Speaker Selection Process: What Event Organizers Look for in Speaker Applications ft. Jamie Fisher & Heather Leicy
8:12
8:12
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8:12Want to know what really happens after you hit submit on your speaker pitch? It’s easy to feel like your application disappears into a void, but today, we’re pulling back the curtain on the process that Conquer Live hosts take. I sat down with Jamie Fiscer and Heather Leicy to uncover what goes on behind the scenes when hosts choose speakers for th…
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226: 10 Insider Tips from Event Hosts on What Makes a Speaker Stand Out
7:51
7:51
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7:51What do event hosts actually look for when they book speakers? I sat down with 10 powerhouse event hosts who not only curate stages, but often speak on them too, and asked exactly that. In this episode, I’m pulling back the curtain to bring you their top 10 tips. These aren’t just theories; they’re what real decision-makers are looking for when the…
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225: How to Show Up and Stand Out as a Speaker ft. Joanna Waterfall
5:10
5:10
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5:10It’s not just what you say on stage—it’s how you show up in the room. In this snack sized episode, Joanna Waterfall shares what really makes a speaker memorable from a host’s perspective. Spoiler: it’s not just a killer keynote. Joanna gets real about the importance of showing up authentically before, during, and after your talk. We talk about how …
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Are unpaid speaking gigs worth it or a complete waste of your time? In this episode, I’m pulling back the curtain on a question that every industry educator and speaker eventually asks: “Should I take the stage if I’m not getting paid?” You’ll hear from powerhouse speakers and event hosts like Jordan Gill, Elizabeth Henson, Amber Housely, Kristina …
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223: How Conference Budgets Impact Who Gets Paid (And Who Doesn’t) ft. Christina Olivarez
4:54
4:54
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4:54Ever wondered why some speakers get paid and others don’t? This episode spills the truth. In this honest, behind-the-scenes convo with Christina Olivarez, founder of Hustle + Socialize, we dig into what it really takes to build a sustainable event—especially when it comes to speaker pay. This is a raw and real look at how Christina balances value w…
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222: Creative Industry Speaker Pay: The Truth Behind Compensation Models
27:54
27:54
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27:54Money talk is always juicy, especially when it comes to speaker fees. In this behind-the-scenes episode, I’m doing something different: I’ve interviewed multiple event hosts to get their real, unfiltered takes on how they approach speaker compensation. Whether you’ve ever wondered why some gigs are unpaid or what kind of value you can still gain wi…
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221: Why Audience Size Doesn’t Matter Anymore for Landing Speaking Gigs ft. Kristina Bartold
3:43
3:43
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3:43If you’ve ever thought, “I just need more followers to get booked”—this one’s for you. Followers don’t equal stages. In this snack-size episode, I’m sharing a powerful moment from my full interview with Kristina Bartold of High Vibe Women, available exclusively inside the Sought-After Speaker System course. Kristina has reviewed countless speaker a…
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220: What Conference & Event Hosts are Looking for in Speaker Pitches
37:33
37:33
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37:33If you’ve ever wondered what happens after you hit “send” on a speaker pitch, this is the episode you’ve been waiting for. In this episode, I’m pulling back the curtain on speaker selection with real, raw insights straight from event hosts themselves. As part of my Sought After Speaker System course, I interviewed multiple hosts about exactly what …
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219: You Never Know Who’s Watching: How Showing Up Can Lead to Speaking Gigs ft. Frances Ledgewood
5:27
5:27
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5:27You never know who’s watching and that’s exactly why showing up and sharing your expertise matters more than you think. In this snack-size episode pulled from my full interview with Frances Ledgewood, we explore how a casual conversation turned into booking her first speaker for her retreat. When you’re simply generous, curious, and collaborative, …
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218: 5 Email Marketing Tactics to Nail Your Black Friday Promo with Dawn Richardson
37:08
37:08
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37:08What if I told you that setting up your email right now could make or break your Black Friday sales? Building a solid Black Friday email strategy isn’t just about flashy sales and countdown timers—it’s about groundwork: authentication, deliverability, segmentation, warming—and planning ahead. In this episode, Dawn Richardson of Flodesk joins us to …
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217: Maintaining Member Retention & Engagement with Tayler Cusick-Hollman
6:20
6:20
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6:20If you’ve ever launched a course, membership, or product and wondered why your people aren’t engaging with the resources you worked so hard to create, this snack-size episode is for you. Pulled directly from a live Q&A inside the Educators Lounge, this conversation with Tayler Cusick-Hollman reveals what really goes on after the sale. During our ca…
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216: Behind the Scenes of Conference Speaker Selection with Kellie Penn
39:54
39:54
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39:54Ever wonder how conference speakers actually get chosen? I’m pulling back the curtain with one of the most sought-after event hosts in the creative industry. In this episode, I’m joined by my friend Kellie Penn, founder of The Reset Conference, for a candid conversation about how speaker applications are reviewed, what makes someone stand out, and …
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215: How to Choose the Perfect Membership Commitment Length Without Scaring Off Buyers ft. Brooklyn Grotte
4:51
4:51
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4:51Ever feel stuck trying to decide if your membership should be monthly, six-month, or annual? In this snack-sized episode, I’m sharing a real coaching moment from inside The Educators Lounge where we unpack how to confidently set your membership commitment length and how to communicate it so potential members feel supported, not trapped. This conver…
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214: How Dylan Jahraus Built a $1 Million Per Month Coaching & Education Business
31:29
31:29
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31:29From $40K a month on Etsy to $1.3M a month in coaching and education, Dylan Jahraus has figured out what works for her audience. I met Dylan Jarris at a mastermind in Nashville, and within five minutes, I knew her story needed to be on this podcast. She’s an e-commerce powerhouse with 13+ years of experience who turned a wedding DIY project into a …
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213: Is Your Membership Overloaded? Stop Over-Delivering and Start Listening ft. Geily Romero
5:50
5:50
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5:50Are you offering too much inside your program or membership and still wondering if it’s “enough”? If you’ve ever found yourself piling on more calls, more downloads, more content just to prove your value… this quick conversation with Geily Romero is your permission slip to stop the overwhelm, both for you and your members. This episode one was pull…
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212: What I’ve Learned Running My First Membership for Educators
24:15
24:15
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24:15What really happens when you launch your first a membership with no expectations? In this episode, I take you behind the scenes of The Educators Lounge, my very first membership space, for a full one-year recap. I launched this community with zero expectations (and a ten-member goal!) and ended up with over 80 signups in the first week. Since then,…
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211: Want to Speak on Stage? Here’s How to Pitch Yourself—and Get a Yes!
9:46
9:46
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9:46Want to land your dream speaking gig? It starts with your pitch. As someone who coaches and curates speakers, I’ve seen what works—and what totally misses the mark. In this snack-sized solo episode, I’m breaking down what makes a speaker pitch stand out in a sea of applications. This topic is especially top-of-mind because applications are now open…
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210: Building a Marketing Ecosystem That Actually Works for You with Dakota Hersey
37:48
37:48
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37:48Feeling burned out by marketing? You’re not alone. In this episode, I’m joined by the brilliant Dakota Hersey of More Than Creative to talk about a refreshing and sustainable take on content strategy by implementing a “marketing ecosystem.” As a photographer turned marketing agency founder, Dakota shares her approach to building a cohesive system t…
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209: Permission to Pause: Navigating Personal Branding During Hard Times
8:25
8:25
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8:25Feeling overwhelmed by the weight of the world and still expected to show up online? You’re not alone. In this snack-sized episode, I open up about the very real tension many of us feel as personal brand entrepreneurs when life gets heavy (globally or personally) and we’re still expected to keep the content coming. Whether you’re a coach, speaker, …
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208: The Speaker Page Checklist Every Creative Needs to Get on More Stages
13:40
13:40
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13:40Want to land more speaking gigs? Start with a powerful speaker page. In this episode, I walk you through the five non-negotiable assets every creative entrepreneur should have on their speaker page. Whether you’re just starting out or refining your presence as a seasoned speaker, these tips will help you stand out and get booked. Why Your Speaker P…
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207: When Focus Feels Hard: 4 Strategies to Regain Deep Work Flow
9:26
9:26
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9:26Focus isn’t always about discipline—it’s about strategy and compassion. I’m sharing what’s actually working for me right now when it comes to productivity and deep work—especially during this chaotic summer season. If your brain feels scrambled, your to-do list is mocking you, and deep work feels totally out of reach, you’re not alone. I’ve been in…
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206: Shared Responsibility: How Coaches & Students Can Get Real Results Together with Angelica Pompy & Jamie Fisher
41:55
41:55
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41:55Are you tired of investing in coaching programs—only to see little return? What if great outcomes aren’t just about the coach or the client, but both stepping up? In this episode, I sit down with business coaches Angelica Pompy and Jamie Fisher, to explore how educators and their clients can share responsibility—and ultimately co-create success. An…
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205: Delegation & Alignment: Two Game-Changing Tips for Educator Entrepreneurs ft. Nata Salvatori & Christi Johnson
2:17
2:17
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2:17Feeling stuck between scaling your business and maintaining your sanity? This quick-hit snack episode has exactly what you need. In this special takeover edition, we handed the mic to two attendees from the Creative Educator Conference and asked them to share one powerful piece of advice for fellow entrepreneurs and educators. First up, you’ll hear…
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204: From Playing Small to Showing Up: The Mindset Shift Every Creative Needs with Juliana Tomlinson
32:28
32:28
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32:28What if the biggest thing holding your business back isn’t your strategy—but your mindset? In this episode, I sit down with wedding photographer and educator Juliana Tomlinson, who shares how shifting her mindset transformed her business. Juliana opens up about her journey from playing small to embracing her role as a professional, and how that int…
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203: Why Rest Is a Business Strategy: Self-Care for Creative Educators ft. Christi Johnson
6:34
6:34
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6:34Taking a break and incorporating rest should be part of your business plan. In this snack-sized episode, I’m answering a question submitted by Christi Johnson during the Creative Educator Conference. She asked how I take care of your mental health while running a business—let’s talk about it. Why Mental Health Should be a Business Priority Running …
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202: Why Success Scares Us More Than Failure with Mary Marantz
42:04
42:04
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42:04What if fear wasn’t the enemy—but a signal that you’re onto something that matters? I’m thrilled to welcome back one of my favorite guests (and humans), Mary Marantz, to celebrate the launch of her new book Underestimated. In this episode, we crack open the fears that keep so many of us stuck—especially the ones we whisper to ourselves. Mary shares…
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201: Build It with Intention ft. Lauren & Paige
6:08
6:08
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6:08You’ve probably heard it a hundred times—just start. And honestly? That’s not bad advice. But if you’re stepping into the world of content creation or education for the first time, I believe there’s a little more to it than that. In this snack-sized episode, I’m answering a question submitted by Lauren and Paige of the Lifestyle & Lenses podcast du…
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200: Evolve Your Business Without Losing Your Brand Identity with Sarah Erickson
37:13
37:13
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37:13If you’ve ever felt torn between keeping your brand consistent and evolving it to reflect your growth, you’re not alone—and you’re definitely in good company. I’ve been there. After six years of podcasting under the name So Here’s the Thing, I realized the show—and honestly, I—had evolved. The audience had changed. The conversations had changed. An…
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Big news: we’ve had a little glow-up! The podcast has a brand-new name, but our mission stays the same—helping you build momentum, make real shifts, and actually see results (instead of just bingeing information and hoping something sticks). Inside this episode, I’m sharing the why behind the rebrand, what you can expect moving forward, and a remin…
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198: Recap of the 2025 Creative Educator Conference
47:35
47:35
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47:35If you’ve ever wondered what it’s like to attend the Creative Educator Conference, here’s the real story: it’s part education, part reunion, part dance party—and completely transformational. This year marked the third annual Creative Educator Conference, hosted by Laylee Emadi, and it delivered in every way imaginable. As Laylee’s podcast producer …
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196: Scaling on Your Own Terms: Business Growth Insights with Tracey Jazmin
34:44
34:44
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34:44What if scaling your business didn’t mean sacrificing your mental health? In a world full of one-size-fits-all strategies, Tracey Jazmin is flipping the script. As a holistic business coach, she helps women entrepreneurs blend neuroscience, strategy, and spirituality to build businesses that feel aligned and sustainable—without the burnout. In this…
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197: Live Meta Ads Coaching with Jana Bishop
17:59
17:59
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17:59It’s time to ask the questions you have around Meta ads! If you were a fan of episode 192 with Jana Bishop, you’re going to love hearing her coach me through some of my own advertising needs and mindsets! If you’re an educator, coach, course creator, or someone passionate about sharing knowledge, I invite you to join The Educators Lounge. Become pa…
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195: Are You Ready for the Creative Educator Conference!?
2:52
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2:52We’re gearing up for the Creative Educator Conference, which means it’s time for a little advice & encouragement! In today’s snack sized episode, past attendees Amanda Laurence and Jamie Fisher share their advice for going into an event or conference like Creative Educator Conference! If you’re an educator, coach, course creator, or someone passion…
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194: Ditch the Diets & Build a Healthier Lifestyle with Kristen Bowlus
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35:52Before we dive in, a quick trigger warning: This content includes discussions of weight loss, health, and fitness. If these subjects are sensitive for you, please feel free to skip this one. Okay friends, this is a BIG one! If you’ve ever felt overwhelmed by diet culture, struggled to balance health with your busy schedule, or just wanted a realist…
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193: What’s the Best Thing About the Creative Educator Conference?
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3:49
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3:49In my opinion, it’s better to hear event experiences from the attendees instead of the host, so in today’s snack sized episode, Jamie Fisher, Tia Goff, and Dolly DeLong share their favorite thing about the Creative Educator Conference! Want to join us this year? Tickets are still available! If you’re an educator, coach, course creator, or someone p…
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192: How to Make Meta Ads Work for You (Without Wasting Money!) with Jana Bishop
32:19
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32:19If the thought of running Meta ads makes your head spin, you’re not alone – but don’t worry, we’ve got you covered! In this episode, I’m sitting down with Meta ads strategist, Jana Bishop, to break down the basics of paid ads in a way that actually makes sense. Jana is all about taking the overwhelm out of advertising, and she’s sharing her best ti…
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191: Is Creative Educator Conference Right for You?
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3:33Are you still thinking about joining us for the Creative Educator Conference? In today’s episode, three of our past attendees are sharing why you should be at the conference this year! Listen in as Dahlia Orth, Angelica Pompy, and Jessica Lowell share what they love about the event and invite you to join us in March! If you’re an educator, coach, c…
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190: Evolving Your Brand Without Starting Over with Sara Schultz
32:26
32:26
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32:26Creating a brand that stands out is more important than ever. Marketing and brand expert, Sara Schultz joins us to discuss building unforgettable brands and personal branding strategies. She breaks down what it really takes to better position your business so you don’t feel trapped with “meh” systems that no longer align with you. Sara shares her t…
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189: The Webinar Sales Model & Educational Purchasing Habits
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8:01
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8:01 Are people still buying courses? still investing in their education as creative entrepreneurs? The answer is yes. In this week’s snack sized episode, I’m highlighting the impact of crystal-clear messaging on making sales in the education industry, including the webinar sales model. Plus I’m giving you an inside scoop of how a webinar converted me …
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188: Finding Resilience & Building a Burnout-Free Business with Tiffany Napper
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37:25Are you tired of sacrificing your joy, health, and happiness for your business? In this episode, Tiffany Napper opens up about her personal experience with burnout, the importance of self-care, and transforming her definition of success. Listen in as she shares practical tips for listeners on how to balance high achievement with your well-being. If…
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187: Building Winning Relationships with Sponsors
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9:25If you’ve been thinking about pitching sponsors and networking at events, there are a lot of considerations I’ve learned over the years. In today’s episode, I’m not only sharing how to build relationships and pitch sponsors, but also how to determine if sponsoring is the right fit for you and what to do if you can’t afford sponsoring just yet. If y…
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186: How Imperfect Plans Can’t Take Away from Perfect Experiences with Kadie Smith
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39:53Have you ever wanted to move away and leave everything you know behind? In today’s episode, I’m joined by Kadie Smith, who did that very thing by moving to Costa Rica. Kadie is the multi-talented art director and branding expert behind Drop Cap Design, who felt called to share her experience of Costa Rica with her followers by hosting her very own …
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As we kick off a new year and many of our listeners are getting organized for 2025, I wanted to share 3 tools I loved over the last year that I’ll be bringing into 2025! If you’re an educator, coach, course creator, or someone passionate about sharing knowledge, I invite you to join The Educators Lounge. Become part of a community that is as dedica…
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184: 2024 Recap: What Worked, What Didn’t, and What’s Next ft. Dawn Richardson
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26:57Ready to laugh, learn, and maybe tear up a little? In our last episode of the year, my long-time friend, Dawn Richardson of Tech Savvy Creative, takes over hosting duties! Together we dive deep on my highlights of 2024: from the best to the not-so-best investments, celebrating meaningful milestones, and sharing honest lessons learned from a year of…
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183: Empower Yourself with an Annual Reflection
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9:14This month inside The Educator’s Lounge, we’re spending a lot of time reflecting. In today’s snack size episode, you’re getting a sneak peak into the workbook our members are getting for free as part of their membership and a few things I’m reflecting on as we wrap up the year! If you’re an educator, coach, course creator, or someone passionate abo…
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182: Intentional Course Design with Emily Walker
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32:04Have you ever invested in a course and felt it didn’t do all that it promised? We’ve all been there. In today’s episode, we deep dive into the overlooked aspects of online course creation with Emily Walker, a learning designer and strategic mentor. Emily shares her unique journey from traditional education to designing impactful, learner-focused pr…
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