Welcome to Local Saint Charles. This podcast is done in conjunction with the St Charles Regional Chamber and focuses on local businesses, their successes, their stories, and their challenges. The Local St Charles Podcast is produced by Changescape Web.
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Founder Of Changescape Web Podcasts
Welcome to Inside Marketing with MarketSurge — your front-row seat to the boldest business insights, marketing breakthroughs, and entrepreneurial real talk. Hosted by Reed Hansen, Chief Growth Officer at MarketSurge and a digital marketing veteran who's helped scale everything from scrappy startups to Fortune 500 giants, this podcast dives deep into what’s really moving the needle in today’s marketing world. Find us at Marketsurge.io Each week, we’ll break down the latest marketing and busin ...
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The Local Clayton Podcast is done in conjunction with the Clayton Chamber of Commerce and focuses on local Clayton Chamber (Missouri) member businesses, their success, their stories, and their challenges.
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Why Laughter Is the Ultimate Business Strategy — with Kevin Hubschmann of Laugh Events
23:45
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23:45In this episode, host Reed Hansen sits down with Kevin Hubschmann, founder of Laugh Events — the company redefining how teams connect through laughter, creativity, and community. Kevin shares how he turned his passion for comedy into a thriving business that’s helping organizations transform workplace culture, boost engagement, and make meetings fu…
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AI, Branding & the Rebel Mindset — Inside REBL Risty’s Playbook for B2B Growth
24:19
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24:19In this episode of Inside Marketing with MarketSurge, we sit down with REBL Risty, founder of REBL Marketing and REBL Labs, to uncover how she’s shaking up B2B marketing with bold creativity, sharp strategy, and the smart use of AI. From getting laid off during the 2008 downturn to building a thriving agency and AI division, REBL’s journey is a mas…
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SEO, Automation, and the Secret to Sustainable Growth — with Ken Tucker of Changescape Web
23:19
23:19
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23:19In this episode, we sit down with Ken Tucker, Founder and Chief Marketing Strategist at Changescape Web, to unpack what it really takes to build a digital marketing system that drives predictable, sustainable growth — without wasting time or ad spend. Ken has spent years helping small and midsize businesses master SEO, content strategy, local searc…
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How to Become a Media Magnet: Dr. Richard Kaye on Profitable Publicity & Influence
21:01
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21:01In this episode of Inside Marketing with MarketSurge, host Reed Hansen sits down with Dr. Richard Kaye — a powerhouse in influence, visibility, and publicity. Dr. Kaye has spent over two decades helping entrepreneurs, authors, and thought leaders elevate their reach through profitable, powerful publicity. From being featured on PBS and ABC to helpi…
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The Psychology of Trust: How Reviews and Reputation Drive 7X Growth with DJ Sprague
27:11
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27:11In this episode of Inside Marketing with MarketSurge, host Reed Hansen sits down with Dwayne “DJ” Sprague, CMO of Shopper Approved, co-author of Reputation King, and a globally recognized expert in behavioral science, trust, and brand reputation. DJ shares how your online reputation directly predicts your future revenue, and why mastering trust sig…
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From Clicks to Clients: Alex Lloro on Building Profitable Marketing Funnels
20:37
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20:37In this episode of Inside Marketing with MarketSurge, host Reed Hansen sits down with Alex Lloro, a true digital marketing veteran who’s been in the game since the ‘90s — back when websites were hard-coded by hand. Alex shares how he’s evolved from building his first website in 1995 to leading All Marketing Services, an agency obsessed with what ac…
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Humans + AI = Viral Content | Inside the Mind of David Feinman (Viral Ideas)
21:01
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21:01In this episode of Inside Marketing with MarketSurge, host Reed Hansen sits down with David Feinman, Co-Founder and CEO of Viral Ideas, a productized video editing powerhouse trusted by brands like eBay, Johnson & Johnson, and McKesson. From running zombie obstacle races in college to scaling a 7-figure global content agency, David has mastered the…
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Not All PR Is Good PR: The New Rules of Reputation with Jen Peterson
30:20
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30:20In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with marketing powerhouse Jen Peterson— a veteran strategist with over two decades of experience leading transformation across Fortune 100s, startups, and global agencies. Together, they unpack what’s really working in PR and marketing right now, how to handle bad press bef…
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How Groas.ai Is Using AI to Crush Google Ads Waste (and Boost ROI Fast)
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19:30In this episode, we sit down with David, the growth strategist and innovator behind Groas.ai — a platform that’s redefining how businesses manage and optimize Google Ads using artificial intelligence. At Groas.ai, they’re building what’s essentially an autonomous team of AI marketing agents that works around the clock to improve ad performance, eli…
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Trust Over Traffic: How to Turn Video into Real Revenue with Justin Vajko
26:01
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26:01In this episode of Inside Marketing with MarketSurge, host Reed Hansen sits down with Justin Vajko, founder of Dialog Video Marketing, who’s helped more than 150 entrepreneurs turn video content into real conversations, pipeline growth, and booked-out calendars. Unlike the vanity-metric crowd chasing likes and viral spikes, Justin focuses on what a…
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Most Businesses Are Doing SEO Wrong — Here’s How to Fix It (w/ Jesse Ringer)
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25:11In this episode, host Reed Hansen, Chief Growth Officer at MarketSurge, sits down with Jesse Ringer, founder and CEO of Method and Metric — a creative, data-driven SEO agency helping brands grow through strategy, ethics, and innovation. Jesse’s not your average SEO guy. With over a decade of experience transforming how businesses think about search…
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From Bartender to Business Builder: Neil Rogers on Turning Hospitality into Sales Success
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30:43In this episode, we’re joined by Neil Rogers, owner and VP of Marketing and Sales at Rogers Marketing, a full-service promotional marketing firm in Nashua, New Hampshire. With over 30 years of experience across industries — from pharma and logistics to government and defense — Neil brings a wealth of insight on how hospitality, humility, and human-…
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The Future of Advertising: AI Agents, Contextual Targeting | Brendan Norman of Classify
28:02
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28:02In this episode of Inside Marketing with MarketSurge, we sit down with Brendan Norman, Co-founder and CEO of Classify — a groundbreaking platform organizing the world’s digital content to make it privacy-safe, searchable, and monetizable. Before founding Classify, Brendan helped scale the Facebook Audience Network into a $3B business and played a k…
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Why Your Marketing Isn’t Working (and How to Fix It) — with Fractional CMO Nishat Jones
20:18
20:18
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20:18In this episode of Inside Marketing with MarketSurge, host Reed Hansen sits down with Nishat Jones, Fractional CMO and Founder of Strate8, to talk about what’s really working in modern marketing — and what’s just noise. Forget the fluff — this conversation cuts straight to results-driven strategy, aligning sales and marketing, and creating content …
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How to Create Videos That Actually Convert | Mike Vannelli (Envy Creative x MarketSurge)
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21:37This week, we’re diving deep into the world of video with Mike Vannelli, Head of Creative at Envy Creative. Mike’s team has produced over 5,000 commercials and branded videos for startups, local businesses, and national brands — helping them grab attention fast and convert views into sales. Whether you’re a founder trying to stand out, a marketer s…
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Rewire Your Mind for Peak Performance: Daren Fields on Breaking Limits & Building Trust
24:23
24:23
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24:23🚀 Ready to rewire your performance, mindset, and results? In this episode of Inside Marketing with MarketSurge, host Reed Hansen sits down with Daren Fields — a former motorsports athlete turned elite performance strategist and founder of Apex8 Advisory and DarenFields.com . They dive deep into the psychology of peak performance, breaking through s…
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From Broke to a Multi-Million Dollar Law Firm: How Matt Hines Built a Brand That Lasts
25:35
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25:35🚀 In this episode of Inside Marketing with MarketSurge, host Reed Hansen sits down with Matt Hines, founder of Hines Law — one of Georgia’s most recognized personal injury law firms. But Matt isn’t just an attorney — he’s a serial entrepreneur, marketing strategist, and leader who’s built a high-trust service brand in one of the toughest markets ar…
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Telemarketing Reinvented: Richard Blank’s Journey to Building Costa Rica’s Call Center
28:15
28:15
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28:15In this episode, we sit down with Richard Blank, founder and CEO of Costa Rica’s Call Center. From Northeast Philly to San José, Richard shares his journey of betting on himself, moving abroad, and building a thriving nearshore BPO from a one-seat operation to a company that now powers: ✅ Inbound customer support ✅ Lead generation ✅ Appointment set…
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Why Organic Backlinks STILL Beat Paid Links in 2025 (Darcy Cudmore, RepuLinks)
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22:36🎙️ Today’s Guest: Darcy Cudmore We’re diving into one of the most misunderstood yet powerful areas of digital marketing: organic PR and link building. Darcy is a journalism graduate who has spent nearly a decade in PR and SEO. In 2024, he founded RepuLinks , a company dedicated to building trust and credibility through organic coverage and backlink…
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From Nightclubs to Grammys: Marketing Lessons with Connor Treacy 🎵🍸
24:03
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24:03Today we’re sitting down with Connor Treacy — a marketer who has lived marketing from every angle: nightlife, music, politics, and big brands. Connor doesn’t just talk theory. He builds movements. 👉 He co-founded Off Sunset, one of Los Angeles’s most exclusive nightclubs, pulling in $4M+ annually through scarcity marketing, celebrity partnerships, …
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AI, Storytelling & Scale: Josh Porter’s Playbook for Smarter Growth
30:13
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30:13Welcome back to Inside Marketing with MarketSurge — your front-row seat to the boldest business insights and smartest strategies in the marketing game. This week, Reed Hansen (Chief Growth Officer at MarketSurge.io) sits down with Josh Porter — a product marketer, strategist, and growth leader who’s helped everyone from scrappy startups to enterpri…
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The ROI of In-Person & High-Quality Events with Ashlee Nelson
22:15
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22:15Digital channels may dominate the marketing playbook, but nothing replaces the impact of a well-crafted, in-person experience. This week, I sit down with Ashlee Nelson—event strategist, experience curator, and founder of Curated by Ashlee —to dig into why live, high-quality events are still one of the smartest moves you can make for your brand. Eve…
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Escape the Chaos: How to Scale Smarter with Operations Expert Erica Dill
23:06
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23:06In this episode of Inside Marketing with MarketSurge, we’re diving into something every founder, CEO, and marketing leader needs but often ignores: operational systems that actually work. 📍 Guest: Erica Dill, founder of Operationally Up and the ultimate behind-the-scenes builder of scalable, sustainable business ops. From helping brands grow from $…
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From Ranger to Revenue: How AI is Supercharging Sales with Steven Werley of Closable.ai
28:50
28:50
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28:50In this episode of Inside Marketing with MarketSurge, host Reed Hansen sits down with Steven Werley, Army Ranger-turned-AI founder of Closable.ai — and let’s just say, this one’s not your typical tech bro interview. Steven breaks down how AI isn’t here to replace your sales team — it’s here to supercharge it. From pipeline insights to next-gen foll…
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Is AI Killing Creativity? Why Marketing Still Needs a Human Touch with Ashley Dibiase
22:01
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22:01If you’ve ever felt like content marketing is just posting random things and hoping for engagement… this episode is your wake-up call. This week, Ashley DiBiase, founder & CEO of Dash of Social, joins us to break down how she built a full-service marketing agency from her college dorm room — and why content ecosystems, not content chaos, are the ke…
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How Direct Mail Gets 3500% ROI with Travis Lee
22:48
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22:48In this episode, we're going analog in a digital world with Travis Lee, co-founder and president of 3DMailResults.com, and one of the sharpest minds in direct response marketing. Since 2008, Travis has helped businesses—from solo entrepreneurs to global brands—generate jaw-dropping returns of 200% to over 3500% through creative, tactile direct mail…
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The Biggest Mistake in Digital Marketing (And How to Fix It) w/ Gil Golan
22:34
22:34
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22:34In this episode, we sit down with Gil Golan, founder of Zenith Marketing Group, to dive deep into what it really takes to grow your business online — without fluff, false promises, or funnel fatigue. From avoiding rookie mistakes in digital strategy to balancing AI with human creativity, Gil drops gold for business owners, marketers, and founders w…
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Scaling Smarter: How Delegate.co is Redefining Remote Teams with Blendi Muriqi
26:11
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26:11In today’s episode, we sit down with Blendi Muriqi — founder & CEO of Delegate.co, a company that’s changing the game in remote staffing and business scaling. With over a decade of experience helping founders streamline operations and free up their time, Blendi is on a mission to prove that the right global talent can transform the way we work. We …
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Stop Leading Sales Like a Football Team — Paul Morton on Practical Leadership That Works
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30:02Today’s guest: Paul Morton, founder of Practical-Leadership.Academy — a straight-talking leadership operator who helps managers become leaders and leaders become visionaries. We get brutally practical about leading parallel teams(like sales), running pipeline meetings people don’t hate, balancing empathy with accountability, and how AI is changing …
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Guiding Millions with Her Voice: Bernie Wagenblast on Transit, Media, and Identity
31:39
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31:39🎙️ Inside Marketing with MarketSurge — Featuring Bernie Wagenblast Episode theme: The voice behind NYC transit, the craft of clear communication, and how technology (AI, autonomy, digital media) is reshaping transportation—and our daily lives. Guest: Bernie Wagenblast — veteran broadcaster, transportation communications pioneer, and the iconic voic…
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Event Marketing, Storytelling & Business Resilience with Jessica Dalka (Chicago Planner Mag)
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34:38🚀 Ready to rethink how events, media, and experiential marketing fuel real business growth? In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Jessica Dalka, Founder & Editor-in-Chief of Chicago Planner Magazine, to unpack how storytelling, hospitality, and digital media intersect to build brands that truly resonate. J…
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How to Amplify Your Brand with Authenticity | Anika Jackson on Marketing & Podcasting
34:28
34:28
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34:28🚀 Want to build a brand that connects with people on a deeper level — not just a sales funnel? In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Anika Jackson — purpose-driven marketer, podcast host, and founder of Your Brand Amplified . Anika has spent her career amplifying voices that matter, blending PR, storytelli…
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Data-Driven Growth: Paula Chiocchi on B2B Marketing, AI & Building Clean Data Pipelines
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29:50🚀 Tired of wasting money on bad data? In this episode of Inside Marketing with MarketSurge, host Reed Hansen sits down with Paula Chiocchi, CEO & Founder of Outward Media , to talk about how high-quality B2B data fuels precision marketing, personalization, and ROI. With 25+ years of experience and one of the industry’s largest B2B databases (140M+ …
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How Neil Twa Built 8-Figure Amazon Brands (And Helps Others Do It Too)
37:52
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37:52In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Neil Twa, CEO & Co-founder of Voltage Holdings and one of the leading voices in the Amazon FBA ecosystem. With over 12 brands, eight-figure exits, and 1,000+ sellers coached, Neil unpacks what it really takes to build and scale a profitable Amazon business in today’s m…
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Data Isn’t Boring — How Matt & Andrew Make Analytics Fun (and Profitable)
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37:49
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37:49In this episode of Inside Marketing with MarketSurge, I sit down with Matt and Andrew, co-founders and hosts of Digital After Dark—a podcast born from late-night chats on digital analytics, data strategy, and tech trends. What began as friendly war stories grew into a vibrant community where practitioners debate, share, and stay ahead of the digita…
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The 10 Pillars Every CPG & Beverage Brand Needs to Scale 🚀 | Debbie Wildrick
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32:49In this episode of Inside Marketing with MarketSurge, we sit down with Debbie Wildrick — the Queen of Beverages. With 30+ years of experience across giants like 7-Eleven and Tropicana plus advising hundreds of startups, Debbie shares her 10 Pillars Framework for building successful CPG and beverage brands. Whether you’re launching your first produc…
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From Tax Accountant to SEO Pro: Ellie McIntyre on AI, Niche Marketing & Conversion Mastery
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24:56In this episode of Inside Marketing with MarketSurge, Reed sits down with Ellie McIntyre — a data-driven marketer, AI enthusiast, and host of The Conversion Zoo Podcast. From her early days as a tax accountant to building a thriving SEO and content marketing business, Ellie shares how she found her niche helping accountants and technical industries…
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What If Stock Charts Were a Workout? Andy Schroepfer’s Wild Financial Fitness Vision
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36:53🚀 Inside Marketing with MarketSurge is back — and today we’re diving into the wildly creative world where Wall Street meets workouts. I’m joined by Andy Schroepfer — a former Goldman Sachs analyst, hedge fund manager, and founder who’s now shaking up financial literacy with immersive, gamified experiences that make investing as engaging as hitting …
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When “Why Not?” Beats “Why?”—A Leadership Talk with Stacey Gonzalez
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29:49Stacey Gonzalez traded her role as a school administrator for a bold new path: coaching leaders through Unlock, where behavioral science, brand strategy, and human design collide to help you stand out—and stay grounded. In this episode of Inside Marketing with MarketSurge, Reed Hansen and Stacey dig into: The beachside moment that sparked her shift…
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How Ryan Caracciolo of Striventa Wins Online in 2025: SEO, AI & Story-Driven Growth
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32:50Join Reed Hansen, Chief Growth Officer at MarketSurge, for an in-depth conversation with Ryan Caracciolo, Founder and CEO of Trita—a data-backed, story-driven digital growth agency that’s driven millions in revenue for over 250 businesses. 🎥 In this clip, Ryan and Reed explore: 00:00 – Welcome & intros 01:15 – What “winning online” really means in …
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From AI Layoffs to Digital Detox: Navigating Privacy and Culture with Eidra’s Billy Collins
36:27
36:27
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36:27In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Billy Collins—US Commercial Lead at Eidra and a certified PMP & CSM—to tackle today’s hottest marketing and tech topics and share his blueprint for scaling customer success. 💡 What You’ll Learn: • AI & the Future of Work: Why transparency matters when companies “restru…
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Future-Proof UX: How AI Supercharges User Research with Nick Cawthon
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34:23In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with Nick Cawthon—UX & Product Design Lead at Gage.io and a veteran digital-agency strategist whose decade of experience in user research and AI-powered workflows has helped startups and enterprises alike turn complex tools into intuitive experiences. 💡 What You’ll Learn: •…
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Turning Face-to-Face into ROI: Inside Experiential Marketing with Polaris Brand Promotions
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35:06In this podcast, we’ll break down how Polaris Brand Promotions’ experiential marketing approach helps you create unforgettable brand experiences that drive sales, measure in-person ROI with data-driven recaps, and scale your events nationwide without losing quality — all without overwhelm or logistical headaches. 💡 What You’ll Learn: • Experiential…
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AI Monetization Meltdown & Tech Tides: YouTube’s New Rules, Therapist Bots & Grok’s Fallout
26:45
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26:45In this episode, we’ll break down the hottest AI and tech news on Inside Marketing with MarketSurge—so you can anticipate policy changes, spot new revenue opportunities, and safeguard your brand before everyone else does. 💡 What You’ll Learn: • YouTube’s new AI monetization rules – how they impact your content strategy • Risks of AI “therapy” bots …
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From Chaos to Control: Jesse Gilmore’s Blueprint for Scaling Agencies
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36:20In this episode of Inside Marketing with MarketSurge, Reed Hansen sits down with agency-scaling strategist Jesse Gilmore to uncover how service-based business owners can escape the “trap of success,” find their niche, and build rock-solid systems that drive predictable growth without burnout. Jesse breaks down his five-stage growth model, reveals t…
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From Likes to Leads: TikTok vs. Facebook vs. Google Ads for Your Photo Studio
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12:11In this video, we’ll break down how choosing the right ad mix—TikTok, Facebook, and Google Ads—helps your photography business capture awareness, nurture leads, and close bookings without chasing vanity metrics. Whether you’re a boutique portrait studio or a full-service wedding photographer, this is for you if you’re ready to scale up your marketi…
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No Blame, All Ownership: Mastering Leadership Accountability with Pamela Stambaugh
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30:14In this episode, Pamela Stambaugh, Founder & President of Accountability Pays, Inc., dives deep into: • Defining true accountability in leadership and why “being” matters more than “doing” • Turning “soft” people issues into hard data with Harrison Assessments • Dialogue-driven techniques to foster ownership without finger-pointing Whether you’re a…
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AI is Eating Marketing Alive — Here’s What You Missed This Week June 27 2025
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15:49Welcome to Inside Marketing with MarketSurge! This week, we’re diving into the wildest shifts happening in the world of marketing, AI, and digital strategy. From Cannes Lions-level AI investments to the death spiral of traditional SEO... from AI-generated ad campaigns that feel soulless to viral controversy over a billboard telling businesses to “S…
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Why Short Books Close Big Deals: The Skinny Platform Strategy with Ben Heuertz
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31:07In this episode of Inside Marketing with MarketSurge, we sit down with Ben Heuertz, co-founder of The Skinny Platform, to explore how their revolutionary 60-minute book format helps entrepreneurs clarify their message, accelerate sales, and build trust — all without ghostwriter dilution. Whether you’re a coach, consultant, or business owner, this i…
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Todd Steinacher Explains How Farming and Business Strategy Really Work
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33:08🚜 Ever wonder what agronomics and marketing have in common? In this episode of Inside Marketing with MarketSurge, we sit down with award-winning agronomist Todd Steinacher — founder of Acre Crop and Land and the 2021 International Certified Crop Advisor of the Year — to explore how deep expertise, smart systems, and true coaching create results in …
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