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Print Run is a podcast created and hosted by Laura Zats and Erik Hane. Its aim is simple: to have the conversations surrounding the book and writing industries that too often are glossed over by conventional wisdom, institutional optimism, and false seriousness. We’re book people, and we want to examine the questions that lie at the heart of that life: why do books, specifically, matter? In a digital world, what cultural ground does book publishing still occupy? Whether it’s trends in the qu ...
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Join Progressive Cattle magazine editors and columnist Paul Marchant as they chew the cud on current events in the beef industry, preview the upcoming issue of the magazine, and interview some good friends from the ag community.
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Beef industry update with Derrell Peel; and Driving beef demand with Mandy Carr Johnson
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Derrell Peel of Oklahoma State University talks with David Cooper about beef supplies and global trade in 2025 in this episode of the Progressive Cattle Podcast. Mandy Carr Johnson of NCBA shares demand initiatives and Beef Checkoff programs with Abby George. And the podcast team discusses all the beef David had on a recent death-defying cruise to …
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Episode 177—The Jimmies, The Rock, The Tariffs
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This week…. Well folks there’s not much to say other than that we were pretty loose, given the general state of things in both publishing and beyond. We talk about MrBeast getting eight figures for a book, Dwayne The Rock Johnson being a True Crime Girlie, and the tariffs that promise to upend the publishing industry. Come hang out and blow off som…
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Beef Checkoff update with Greg Hanes, and gas price dynamics with Patrick De Haan
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Catch up with the Progressive Cattle Podcast interviews in the April issue with Greg Hanes, of the Cattlemen's Beef Board on its checkoff spending, and Return on Investment study benefits; and Patrick De Haan a fossil fuel analyst with GasBuddy on summer gas blends, trade tariffs, and diesel prices this summer.…
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This week we look at the announcement of a fascinating new agreement between eight small publishers that revolves around sharing shipping costs as a way to discuss the concept of cooperation in our industry; what do co-op initiatives like this do for the survival of independent publishing–or agenting, or writing, or anything else outside the indust…
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Weathering the spring calving season – Paul Nuttelman, DBC Ag Products (Sponsored Podcast)
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Spring calving brings new life to the farm—but also brings unpredictable weather. One day, it’s warm and sunny. The next, a cold front moves in, bringing rain, snow or mud. These swings can create major stress for young calves, affecting their health and growth. For producers, that means staying vigilant—starting with gut health to strengthen immun…
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In the final NCBA 2025 episode, the editorial team shares a sneak peek of the March issue, and Carrie Veselka visits with Jared Knock of AgSpire, about beef supply chain sustainability and helping operations make improvements from the ground up. David Cooper and Dan Halstrom, president and CEO of the U.S. Meat Export Federation, discuss the current…
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Once again, the crew checks in from CattleCon 2025 in San Antonio. Join us as we visit with NCBA's Kaitlynn Glover about some of the most pressing D.C. issues impacting the cattle industry; talk risk management in the current beef market with Rabobank's Lance Zimmerman; and learn more about the science of beef yield with John Stika from Certified A…
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In response to an excellent listener question, today we’re talking about how writers can approach asking potential agents about how they might handle specific aspects of their lives–whether that’s gender or sexual identity, disability, pregnancy or possible pregnancy, and much more–that could affect their publishing journey. We are in an age where …
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Join the editors from San Antonio as they visit with Angus Gidley-Baird a senior analyst at Rabobank about Australia’s recent herd liquidation and rebuild; Dennis Laycraft and Tyler Fulton from the Canadian Cattle Association on the U.S.-Canada-Mexico tariff standoff; and Justin Hossfeld, national sales manager at Envu Range and Pasture, on grazing…
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This week we use one of publishing’s favorite new portmanteaus–romantasy–to talk about the fluid nature of genre and subgenre, and discuss the ways in which these endless classifications can help bring new readers into a given category of book, as well as what drawbacks occur when we get more and more specific with our book taxonomy. We arrive at a…
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Why small producers matter and managing ranch wildlife – with Bryan Sanderson and Erik Kalsta
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The team discusses everything from TikTok politics to Valentine's Day candy. Meanwhile, Tyrell chats with Alltech's Bryan Sanderson about the cattle cycle and how producers of all scopes and sizes will decide how and when the national cow herd will start its upswing. Finally, Tyrell talks to Erik Kalsta with Western Landowners Alliance about how pr…
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Episode 173—The Manuscript Wish List at the End of the World
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We don’t need to tell you that the world feels pretty dark right now. The question then becomes: as creatives, as publishing people, as writers, readers, agents, whatever–what are we looking for to get us through? This episode we talk about what we’re hoping to see from and get out of art and publishing this next stretch, when all feels lost but we…
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Episode 172—The End of the Social Media Marketing Era
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This week we talk about the functional death of social media as a promotional tool in the publishing industry. Now that we all agree that these platforms are actively corrosive to not only our body politic but literary culture specifically, where do we go next? What forms of cultural production might actually get people excited about books again, o…
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Canadian beef production with Chad Ross, and water issues for alfalfa with Dan Putnam
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In this episode, editors discuss possible impacts of tariffs, Chad Ross of Saskatchewan Cattlemen’s Association explains Canadian beef production, and Dan Putnam explains how water resources remain a challenge for alfalfa farmers in California.By Progressive Cattle editors
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A Fresh Approach to Virtual Fencing with Halter (Sponsored Podcast)
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Craig Piggott, CEO of Halter, tells the story of the largest virtual fencing company in the world. Halter passed the 250,000 collar mark in 2024 and is quickly positioning itself as a new, unique opportunity for U.S. ranchers interested in getting the most from their pastures. Craig talks about how he and Halter got started, what makes them unique …
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Beef production in Saskatchewan - with Scott Wright
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Join the Progressive Cattle editors in a discussion about the candidates for USDA secretary, and a follow-up discussion on Trump’s named pick for the position. Scott Wright, director of the Livestock and Forage Centre of Excellence at University of Saskatchewan, visits with David and Tyrell about the facility’s research and mission in beef producti…
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Dogs, buzzards and ranch life humor – with John R. Erickson
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Tyrell sits down with John R. Erickson, author of the beloved Hank the Cowdog book series, for a meandering and insightful conversation about the animals we live and work with, recovering after wildfires, and educating the public about livestock agriculture. Then David, Carrie, Paul and Fredric debate the merits of including vegetables in your Than…
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CattleCon 2025: Where the Beef Industry Meets – with Kristin Torres (Sponsored Podcast)
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Join Kristin Torres, Executive Director of Meetings & Events at the National Cattlemen’s Beef Association as she discusses CattleCon 2025 and the meetings and events that make up the premier industry event. CattleCon 2025 will take place in San Antonio, Texas, February 4-6, 2025. This episode is sponsored by National Cattlemen’s Beef Association.…
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Canadian trade dynamics and what producers look for in a sale catalog – with Kent Bacus and Charley Martinez
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In this Progressive Cattle Podcast episode, David visits with Kent Bacus, Vice President of Governmental Affairs for the National Beef Cattle Association at the Canadian Beef Industry Conference about trade negotiations with Canada, and Tyrell visits with Charley Martinez with the University of Tennessee about a study using AI and tracking eye move…
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To cull, maintain or expand this fall – with Elliott Dennis
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Join the whole Progressive Cattle crew – David, Paul, Tyrell, Carrie and Abby - as they enjoy the Cassia County Fair in Southern Idaho. They speak with Ryan Udy about the experiences of being a junior exhibitor at the county fair and all the fun that comes with it. Abby interviews Elliott Dennis, from University of Nebraska - Lincoln, as they compa…
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It’s time for the annual Print Run Summer Check-In, where we list out all the ways we’re both keeping it together and losing our marbles. Summer is strange time in publishing, and it leads us to a conversation on deep work versus shallow, frenetic work, how we manage our interior creative selves in relation to the job, and the chaos that is sure to…
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Terminal crossbreeding and regenerative ranching -- with Mark Thallman and Josh Gaskamp
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Tyrell visits with Mark Thallman from the USDA's Meat Animal Research Center about the merits and drawbacks of implementing terminal crossbreeding systems. Then, the Noble Research Institute's Josh Gaskamp joins Carrie to chat about how educational opportunities for producers to better their land for long-term profitability. Finally, join the gang …
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Looking at USDA Census data - with David P. Anderson
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Texas A&M professor David P. Anderson visits with David Cooper to review how many operations in the beef livestock industry have been lost or consolidated in the most recent USDA Census report. And to preview the Progressive Cattle 2024 Beef Statistics poster that went out to readers, the editor crew tests their knowledge of beef production and cat…
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On the heels of some recent discourse on the trust between querying writers and agents managing submission piles, we go long on the culture of trust–or lack thereof–that exists between these two parts of the publishing industry, why it occurs, and what could fix it. We talk about the nature of ideas and copyright, the structures of the modern liter…
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Sustainability and mental health resources - with Frank Mitloehner and Jessica Cabrera
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Join hosts Tyrell Marchant, Paul Marchant and Abby George on this episode of the Progressive Cattle podcast where you’ll not only hear Paul’s charming New York accent and how he became a pioneer in the cattle business, but also a discussion on bull turn-out and the differences around the country. Tyrell interviews Frank Mitloehner, from UC Davis, a…
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2024 forage outlook and monensin for cows and heifers – with Katie Raver and Frank White
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For the first time, we welcome Progressive Forage’s Joy Hendrix to the podcast studio, as she visits with Katie Raver from Rock River Laboratory for a regional analysis of forage quality and what to keep in mind for the 2024 growing season. Then Tyrell and Elanco’s Frank White discuss the results of a recent study analyzing the benefits of monensin…
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Genetic profit tools and industry outlook - with Lee Leachman and David Anderson
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The podcast team is back in the studio for two interviews you don’t want to miss. Lee Leachman of Leachman Cattle Co. shares with Tyrell his insight on genetic profit data that has been a foundation for his seedstock herd. And David visits with David Anderson, Texas A&M ag economist, on beef demand index strength in 2024, and profit goals with toda…
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In light of yet another round of agent chaos over the weekend, we got together to talk about the information climate in publishing at large, the ways in which even well-intentioned agents can contribute to gatekeeping and access issues for writers. In an age when there are more agents, writers, and information about agents and writers than ever bef…
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Stay in front of calf health – David Mathes, DBC Ag Products (Sponsored Podcast)
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Calves are the future, regardless of your performance goals. Calf health, beginning on day one, plays a significant role in growth and development. Raising calves isn’t always easy – requiring special care and attention to detail. In this episode, David Mathes with DBC Ag Products, shares his tips for raising healthy, fast-growing calves. David dis…
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This week we get a little bit mad at the Forced Waiting that publishing imposes on all of us, and it builds to a call to arms: you–writers, agents, editors, whoever–don’t just have to wait quietly for progress to happen to you. No matter your situation in publishing, you can get out there and make something happen as a person with agency and the ow…
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