Best Enoch RobotBoy Appiah Jr Podcasts (2025)

From BildX Studios, this is Colours of Social Media — the podcast for marketers who believe in digital.In this flashback clip, Naomi Yeke (Product Marketer & PR/Comms Specialist) breaks down one of the most important lessons in copywriting: the difference between features and benefits.Most businesses focus on what their product does… but what custo…

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Yaw Antwi Owusu wants to Reward you for your Attention 32:36

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4d ago32:36

32:36

Support the ShowBuy a cup of Coffee for Enoch and his Guests: Follow Yaw Antwi Owusu on X ⁠ ⁠Watch this Episode on YouTube In this episode, I’m joined by Yaw Antwi Owusu, ⁨@yawantwiowusu⁩ , a Product Ops leader working at the intersection of media, technology, and growth. Yaw is currently leading the commercial rollout of Adtones in Ghana, a telco-…

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Flashback #31: Simple Product Copy Tweaks That Boost Sales Fast 1:13

6d ago1:13

1:13

We’re rewinding the tape for a gem you don’t want to miss. In this flashback episode, Naomi Yeke breaks down the FAB Framework (Features–Advantages–Benefits) and how you can use it to craft product descriptions that actually sell. If you missed it the first time, here’s your chance to catch up on one of the most practical episodes we’ve had. ______…

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Flashback #30: Stop Writing 'Water Resistant'! Write Product Descriptions That Convert Buyers 2:01

17d ago2:01

2:01

Struggling to convert website visitors into buyers with your e-commerce product descriptions? This flashback by Naomi Yeke reveals three essential "low-hanging tweaks" you can implement today! Learn why you should always use simple language that people can easily understand, like saying "you can swim with this" instead of "water resistant". Discove…

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Naomi Yeke on Prioritising Clarity in Product Descriptions 24:18

18d ago24:18

24:18

On this episode of Colours of Social Media podcast, host Enoch Robot Boy Aia Jr. is joined by Naomi Yeke, a product marketer and PR and communications specialist, for her podcast debut. They delve into the critical topic of product descriptions and their impact on sales, exploring how these often-overlooked elements can either drive conversions or …

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Flashback #29: Why Focusing on Earning a Lot Can Hurt You as a Digital Marketer 1:58

21d ago1:58

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Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy

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Flashback #28: How to become a Leader in Digital Marketing by Alex Offei Lartey 1:15

28d ago1:15

1:15

Alex talks about how to be a Leader in Digital Marketing. How to Support Colours of Social Media Podcast Leave Review ***** Donate via https://buymeacoffee.com/iamrobotboy

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Flashback #27: Problem Solving is at the Core of Leadership 1:45

1M ago1:45

1:45

How can you support the show 1. Leave Review ***** 2. Visit buymeacoffee.com/iamrobotboy to donate.

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Alex Offei Lartey on the Problem-Solving Core of Digital Leadership 39:04

1M ago39:04

39:04

Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy ------- This episode features Alex Offei Lartey, an award-winning digital innovations and marketing communications professional with over 14 years of experience, currently heading Digital Marketing and new product development at AT Ghana. Defining Lea…

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Emmanuel S. Avotri on Why AI Won't Replace Humans in Marketing 33:51

2M ago33:51

33:51

Welcome to Colours Social Media! In this insightful episode, host "Enoch RobotBoy" Appiah Jr. sits down with digital marketing expert Emmanuel S. Avotri Jr. to unpack the tension between automation and emotion in the AI-powered era. They explore how brands are adapting, crafting campaigns, and staying relevant as artificial intelligence rapidly evo…

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Enoch Kabange Says SEO is NOT DEAD, it has EVOLVED 13:44

2M ago13:44

13:44

Is SEO still worth your time in 2025? According to Enoch Weguri Kabange, the answer is YES — but only if you understand how it’s evolved. In this episode of Colours of Social Media, we explore: ✅ Why SEO is still relevant for brands and businesses today ✅ How content marketing fuels organic lead generation ✅ Common SEO mistakes that are holding sma…

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Flashback #26: Avoid These Common Business Mistakes 1:58

2M ago1:58

1:58

Thinking of setting up your own marketing agency or brand? Join us as we dive deep into the crucial lessons learned from common startup mistakes! In this insightful flashback episode, ⁨@kayohefayeYT⁩ who admits to taking action and often learning by doing, shares invaluable experiences to help you navigate the early stages of your entrepreneurial j…

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Enoch Kabange on Why SEO Isn’t Dead — and How to Drive Organic Leads with Content 25:54

3M ago25:54

25:54

Think SEO is dead? Think again. In this episode of Colours of Social Media, we sit down with Enoch Weguri Kabange — a seasoned marketing consultant with nearly a decade of experience helping tech-enabled and real estate brands grow through content marketing and inbound strategy. We talk about: - Why SEO is still relevant in 2025 - How content marke…

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Flashback #25: What School Didn't Teach Kofi Fosu 1:20

3M ago1:20

1:20

Ever wonder what crucial skills are missing from traditional #education? In this clip from flash back episode, we dive into the origins of ⁨@hyperactive_gh⁩ and uncover invaluable lessons that go beyond the classroom. ⁨ @kayohefayeYT⁩ shares how Hyperactive Digital thrived on "a lot of teamwork" and the belief that "the biggest idea can come from t…

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Flashback #24: Evolution of Digital Marketing Space in Ghana 1:17

3M ago1:17

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A flashback on the evolution of the digital marketing space in #Ghana from ⁨@kayohefayeYT⁩ 's POV. Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy

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Flashback #23: Before You Start Digital Marketing in 2025 — Listen to This First! 1:17

3M ago1:17

1:17

Thinking of getting into digital marketing in 2025?In this clip from Colours of Social Media, Naomi Kokuro shares honest advice for beginners — especially women — on what she wishes she knew earlier. From learning the basics to mastering a niche, it’s all about patience, growth, and staying grounded.💡 Start smart. Avoid shortcuts. Find your lane.Su…

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Flashback #22: How a Ghanaian Market Seller Went Viral on TikTok Without Fancy Gear 2:33

3M ago2:33

2:33

You don’t need a high-budget setup to win on social media.In this clip from Colours of Social Media, Naomi Kokuro shares how simple, authentic videos are helping small businesses thrive — from the "TikTok Madam" selling beads to everyday entrepreneurs using just their phones.🎥 It’s not about perfection — it’s about storytelling, consistency, and sh…

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Kofi Fosu on Learning What School Didn’t Teach 53:24

3M ago53:24

53:24

In this episode of Colours of Social Media, Kofi Fosu ( ⁨@kayohefayeYT⁩ ) —founder of ⁨@hyperactive_gh⁩ —opens up about his journey through Ghana’s evolving digital landscape. From starting his own agency to learning on the go, Kofi shares the real lessons that aren’t taught in school. 🎙️ We talk about: - Building a career without formal training -…

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Flashback #21: Serve All Your Customers on One Platform with Content 2:25

4M ago2:25

2:25

In this flashback episode from Colours of Social Media, Naomi Kokuro shares how she uses WhatsApp and content calendars to serve different customer segments — and contrasts it with traditional lead form strategies. Learn why your content strategy must adapt to multiple audience types in today’s digital world. Support the Show:Buy a cup of Coffee fo…

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Flashback #20: How to Manage Clients Expectations 1:47

4M ago1:47

1:47

Support the Show Buy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy

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Maame B. Kokuro Believes Value Drives Sales 1:11:31

4M ago1:11:31

1:11:31

Join host Enoch RobotBoy Appiah Jr. in this insightful episode of Colours of Social Media as he sits down with Maame Boakyewaa Kokuro, a digital marketing expert with a sharp eye for strategy and content that connects. Maame, who prefers to be known as a Social Media Marketer or strategist, shares her unique journey from traditional sales and marke…

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Flashback #19: The Campaign FAILED Because of ....... 2:45

4M ago2:45

2:45

Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy

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Google Marketing Live 2025 Under 9:17 mins 9:18

4M ago9:18

9:18

Google Marketing Live 2025 highlighted Google's strong focus on AI, data unification, and providing marketers with more intelligent tools. Key announcements included: •Significant upgrades to Performance Max (PMax), offering enhanced channel performance reporting and the ability to use video assets on Search, Image Search, and Google Shopping. •Dee…

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Flashback #18: You're Not an Account Manager if you don't do this 1:15

4M ago1:15

1:15

The role the Account Manager plays in bringing success to the Client's business. Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy

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Ato Dadson's Job is to Educate Clients on Realistic KPI Results 22:38

4M ago22:38

22:38

In this episode, Enoch unpacks the essential role of digital account management with experienced Account Manager, Ato Dadson. Described as often misunderstood and undervalued, but absolutely essential, account management is explored in detail. Learn about the nitty-gritty of account management, including how Ato unexpectedly landed in the field, th…

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Flashback #18: This will shape African Brands in the Future 0:49

4M ago0:49

0:49

Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy

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Flashback #17 : 3 Key Elements for a STRONG Digital Brand 2:06

5M ago2:06

2:06

Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboyAre you trying to build a digital brand but finding it challenging to gain traction? Many businesses miss the foundational steps needed for digital success. This flashback dives into 3 crucial elements that are essential for building a strong digital b…

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Tobi Jane B. is Passionate about Building African Brands 30:03

5M ago30:03

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In this episode of Colours of Social Media, host Enoch "Robot Boy" Appiah Jr. is joined by strategic communication and brand marketing expert Tobi Jane B., founder of 10th Gen and an advocate for empowering African talent growth. They dive deep into the crucial topic of building strong, digital-first African brand identities that resonate globally.…

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Enoch's Take on How to Fully Utilize Marketing Data in 2025 5:50

5M ago5:50

5:50

Enoch "RobotBoy" Appiah Jr. takes the mic to break down how marketers can go beyond just collecting data and start using it to drive real results in 2025. Enoch shares practical strategies that every digital marketer should be using to stay ahead of the curve. Whether you’re running campaigns for a startup or scaling a brand, this episode will help…

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Flashback #16: Alice Believes in Giving back to the Digital Marketing Community in #Ghana 1:15

5M ago1:15

1:15

Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy

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Flashback #15: Use this Trick to overcome IMPOSTER SYNDROME 1:33

6M ago1:33

1:33

In Episode 64, Alice Mensah talks about the mind game she uses to teach her students how to fight imposter syndrome. Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy

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Flashback #14: Alice Talks about how She landed her First job at a Top Telco in #Ghana 1:27

6M ago1:27

1:27

Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy

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Alice Mensah is Closing the Gender Gap in #Ghana’s #DigitalMarketing Industry 32:09

6M ago32:09

32:09

Support the Show Buy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboy In this episode of Colours of Digital Marketing, host Enoch "RobotBoy" Appiah Jr. sits down with Alice Mensah, a seasoned digital marketer, to explore the ins and outs of digital marketing education. Alice shares her journey, insights into the latest…

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Enoch's Digital Marketing Journey – Live at Tom-Chris' Guinness World Record Interview Marathon 1:25:47

9M ago1:25:47

1:25:47

Join Enoch as he goes LIVE from Tom-Chris Emewulu’s Guinness World Record attempt for the Longest Interview Marathon! 🎙️ In this special episode, Enoch shared his insights into his digital marketing journey, exploring growth strategies, tech innovations, and the transformative power of marketing in today’s business landscape. 🌐 This was more than j…

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Flashback #12: This is how Word-of-Mouth marketing is done 1:51

10M ago1:51

1:51

Kwabena Bayode talks about the essence of word-of-mouth marketing for businesses. Support the Showhttps://buymeacoffee.com/iamrobotboy

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Mastering the Customer Journey | Kwabena Bayode Ajifowowe 51:25

11M ago51:25

51:25

In this episode, we dive into the 5 Stages of the Customer Journey with our special guest, Kwabena Bayode Ajifowowe. From building awareness to nurturing loyal advocates, we explore each step brands take to guide customers through a successful journey. Discover actionable tips for: Creating awareness and capturing attention Encouraging consideratio…

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Flashback #11: Ghanaian Marketers are Doing Influencer Marketing very well BUT..... 2:29

11M ago2:29

2:29

In this video, we’re diving into the common mistakes marketers make in #InfluencerMarketing! With the industry booming, staying updated on what works – and what doesn’t is crucial. From relying too heavily on follower counts to neglecting authenticity, we’ll explore why certain approaches fail to deliver real results. Learn actionable tips to impro…

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Flashback #10: The One Reason Why Nano Influencers are always Winning 5:51

11M ago5:51

5:51

If you missed it, Priscilla gives out the one reason why Nano Influencers are always winning when it comes to Influencer Marketing Download the Report on Influencer Marketing in Ghana : influencermarketinginsights.com Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboyFollow Colours of Social Media on …

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Insights on Influencer Marketing in Ghana | Priscilla Aseye Febiri 1:03:21

11M ago1:03:21

1:03:21

In this episode, I chat with Priscilla Aseye Febiri about Ghana's evolving influencer marketing landscape. We explore key insights from her research, discuss the rise of micro-influencers, and share advice for brands on selecting the right influencer. If you're curious about the future of influencer marketing or want to grow as an influencer, this …

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Flashbacks #9: Do these things to get more visits from Google Search 3:35

12M ago3:35

3:35

Want to improve your website’s SEO? It’s time to look beyond keywords and dive into Technical SEO! In this snippet, we break down the must-know technical factors that affect your site’s rankings, from page speed to mobile optimization. 📱✨Technical SEO can seem complicated, but these essential tips will help you get started on the right track and en…

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Flashback #8: Debunking the Biggest SEO Myth you've been told 1:56

12M ago1:56

1:56

In this quick Flashback, we reveal one of the most common SEO myths that could be holding back your website’s traffic and rankings. 🚫 Don’t let outdated strategies keep you from reaching your full potential!Whether you’re a small business owner or digital marketer, understanding the truth behind this SEO misconception is key to getting the results …

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Transform your Website Traffic Overnight | Joseph Appiah-Duku 1:17:20

12M ago1:17:20

1:17:20

In this episode of Colours of Social Media, we dive deep into #SEO with Joseph Appiah-Duku of Nalo Solutions, who has extensive experience helping brands attract and nurture leads through copywriting, SEO, and content. We discuss common misconceptions about SEO, break down the key components of a successful strategy for 2024, and explore both on-pa…

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Flashback #7: Do these if you want to Start Advertising on Mobile 1:17

1y ago1:17

1:17

These are the things businesses need to put in place if they want to include Mobile Advertising into their mix. Support the ShowBuy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboyFollow Colours of Social Media on LinkedIn:https://linkedin.com/company/cosmpodFollow Colours of Social Media on Threads: https://threads.ne…

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Flashback #6: You've heard this term before - Here's what it means 1:32

1y ago1:32

1:32

Kwame Addo explains what a Mobisite is. ______________________________________________Support the Show______________________________________________Buy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboyFollow Colours of Social Media on LinkedIn:https://linkedin.com/company/cosmpodFollow Colours of Social Media on Threads…

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Enoch's Take: 4 Ways to Build a Strong Brand Presence on Social Media 7:26

1y ago7:26

7:26

In this episode of Colours of Social Media, Enoch takes the Mic to explore the essential best practices for building a strong and consistent brand presence on social media. He starts the episode with a relatable story about a small business owner who transformed their social media strategy to boost engagement and brand recognition. From maintaining…

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Flashback #5: The Real Reason you Should Start Mobile Advertising 2:10

1y ago2:10

2:10

Kwame Addo, all-round marketing expert talks about the essence of including Mobile Advertising in your marketing mix __________________________________________________Support the Show__________________________________________________Buy a cup of Coffee for Enoch and his Guests: https://buymeacoffee.com/iamrobotboyFollow Colours of Social Media on L…

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Flashback #4: Kekeli's Journey in Digital Marketing 1:16

1y ago1:16

1:16

"Having known Kekeli for the past 5 years, I just had to ask him how he got so much experience in the Sports Betting Industry" - Enoch "robotboy" Appiah Jr. (host)

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Flashback #3: I don't Joke with this in Digital Marketing 1:38

1y ago1:38

1:38

Kekeli Kluste, Marketing and Communications Specialist at PrideBet talks about key things he considers when running Marketing Campaigns for his organization.

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Flashback #2: How to Get it Right with A/B Testing in App Installs Campaign 3:02

1y ago3:02

3:02

In episode 7 of Colours of Social Media, Andrews talks about how he applied A/B Testing in one of his campaigns, the lessons learned and how he improved performance based on the results of the A/B Testing.