Mistakes That Made Me is the podcast that asks extraordinary business owners to share their biggest business mistake – so you know what NOT to do on your road to success. Join Eman Ismail as she chats to some of the smartest minds in business about how to push through failure and accept it as an important and necessary part of building a business. Because it turns out: your biggest business mistake often leads to your biggest lesson and then your biggest blessing.
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Eman Ismail Podcasts
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Freedom Found Copywriter Podcast | Business & Marketing Strategy for the Copywriting Industry
Krystle Church | Copywriter Mentor & Coach
This isn’t another podcast telling you to niche down and raise your rates. We’re breaking down what top copywriters do differently to build brands that attract premium clients and diversified revenue—without burning out. Hosted by Copywriter Mentor Krystle Church, who’s helped hundreds of copywriters grow their revenue with client work and launch diversified revenue streams — you’ll get the strategies and revelations other shows aren’t sharing, making you say → “I wish someone had told me th ...
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Tired of vague podcasting advice that doesn’t move the needle? The Podcast Space delivers real-world, practical strategies to help impact-driven women, multilingual creators, and underrepresented podcasters grow with confidence. Hosted by Ana Xavier—an award-winning podcast marketer and strategist with clients across the globe, and 15+ years of experience in the industry—this show offers bite-sized, tactical advice you can implement right away. From content workflows to repurposing, SEO, pod ...
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This podcast is for content creators and brands looking to level up their audio storytelling. I’m the host, Zuri Berry, an award-winning journalist and editor with two decades of experience shaping and sharing stories. This podcast is all about improving your craft. Get tips, advice, how-tos, and more.
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Your Mission, Your Message and Your Mindset in Business
Lynsey Hanratty - Business and Mindset Coach
Empowering female entrepreneurs in short, sharp podcast doses to focus on their mission, message and mindset in business. Helping women overcome various challenges and pitfalls to create a more successful and meaningful business. I'm Lynsey, a business coach helping female entrepreneurs build profitable businesses using tailored strategy, laser focus and a mindset reset.
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The 4 ingredients that turn a newsletter into a sales tool with Eman Ismail & Anja Lordanić on Freelance Business Unlocked
1:00:38
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1:00:38On the Freelance Business Unlocked podcast with Anja Lordanić, I share how I use email to build trust, spark action, and keep sales steady – without feeling overly salesy. We talk emails that actually gets replies, simple segmentation that doesn’t take up your entire week, and the tiny edits that make one email feel impossibly personal. We also get…
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211. [The Shift Series] An Invitation to Step Into Your Next Era
37:25
37:25
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37:25Before you can move forward, you need to reconnect with what you actually want. Not what you think you should want—what lights you up? What pulls you forward? This episode is about giving yourself permission to dream again, getting clear on YOUR vision, and then doing the work to make it real. This is Part 6 of The Shift Series—the final episode on…
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210. [The Shift Series] The 3 Steps To Break Through If Your Copywriting Business Has Plateaued
35:32
35:32
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35:32If your copywriting business or freelance career has felt like it’s been in a transition season for months (or years!) and nothing's actually changed—you're not transitioning anymore. You're probably just stuck on a plateau. And it's not a reflection of your skills or credentials as a copywriter. It's because you're waiting to be ready, trying to d…
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S4 107. The YouTube Features Podcasters Can’t Live Without in 2026 (and What’s Just Hype)
26:48
26:48
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26:48If you’re serious about growing your podcast in 2026, YouTube is no longer a “nice to have”—it’s a core part of your podcast marketing strategy. This year, YouTube rolled out a wave of new tools that make the platform friendlier than ever to creators who want to grow sustainably without burnout. From AI-powered analytics to auto-dubbing in 20+ lang…
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209. [The Shift Series] How to Find & Cultivate Friendships that Feel Expansive
30:09
30:09
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30:09Not all proximity is created equal. You can be surrounded by people and still feel alone in your transition. You can have a network and still not get what you need. Because what matters isn't just BEING around people—it's WHO you're around. And during transition, you need specific types of relationships that actually help you become. This is Part 4…
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208. [The Shift Series] The Courage to Let Go & Finally Up-Shift To Your New Self
22:15
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22:15Being in a transition season as a copywriting business owner isn't just about building something new—it's about releasing something old. The version of you that got you here? She has to go. Not because she wasn't good enough, but because you can't become someone new while clinging to who you were. And that takes a kind of courage most of us aren't …
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S4 106. Analyzing Podcast Content Strategies from Top Business Podcasters That You Can Replicate
44:24
44:24
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44:24Ever wondered what are successful business owners who podcast doing in 2025 that regular podcasters can replicate? The answer lies in how these entrepreneurs treat their shows as part of a larger, data-informed ecosystem—not just as a content stream. This year, podcasting for business growth is about alignment, experimentation, and audience intimac…
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207. [The Shift Series] The First Step to Leaving Your Old Self Behind & Claiming Who You’re Becoming
32:47
32:47
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32:47You can have the best strategy, work the hardest, and be completely committed to your growth—but if your environment isn't supporting the transformation you're trying to make, you're going to stay stuck. Because transition isn't a strategy problem. It's an *environment* problem. In this episode, we're covering: The truth about becoming: you can't c…
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206. [NEW! The Shift Series] For the Woman Who Keeps Thinking 'Shouldn't I Be There Already?'
34:42
34:42
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34:42I've been in a transition season for two years. And for most of that time, I kept asking myself the same question: "Why is this taking so long?" If you've been feeling restless in your business, like you've outgrown what you've built but can't quite reach what's next—this episode is for you. Tune in To Learn: The emotional and logistical signs you'…
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Launching without a plan with Amy Posner & Kirsty Fanton [OBG]
1:16:35
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1:16:35Amy Posner and Kirsty Fanton have been (highly successful) lone wolves in the online business world for years. So when they teamed up to launch a new group coaching programme, they were so excited to be working together they forgot to create a launch strategy. Without a plan, their launch totally flopped. They sold just 2 spots. On this episode of …
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Overhiring (and firing) with Jordan Gill [OBG]
1:29:59
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1:29:59Self-made millionaire Jordan Gill opens up about her biggest mistake — overhiring for her coaching programme. (This episode is an oldie but goodie!) Jordan tells us how overhiring meant she had to lay off the majority of her employees, how it caused clients to call her reputation into question, and how it led to her shutting down her Done in a Day …
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S4 105. Season 4 Preview and Summer Podcast Marketing Experiences Revealed!
20:13
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20:13Welcome to a brand-new season of The Podcast Space! In this episode, I’m pulling back the curtain on: What you can expect from Season 4 — topics, formats, and epic guests The behind-the-scenes of my summer growth experiments What worked, what didn’t, and how you can apply these lessons to your own show If you’ve ever wondered how to keep momentum d…
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The micro-agency model: Freedom, flexibility, and family with Eman, Jess & Cindy on the Confessions with Jess and Cindy podcast
51:59
51:59
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51:59This is one of the most honest, detailed conversations I’ve had about what it really looked like to evolve from a solo email strategist to building a micro-agency. (Originally published on the Confessions with Jess and Cindy podcast). Jess, Cindy, and I talk about: Why I don’t want employees (at least for now), and how I intentionally built a team …
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How to plan more inclusive business events with Eman Ismail & Sonia Thompson on the Inclusion and Marketing podcast
45:00
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45:00Today’s episode is a little different because the mic’s turned on me. This conversation was originally recorded for Sonia Thompson’s Inclusion and Marketing podcast, and it was such an important one, I wanted to share it with you here too. Sonia and I talk about what it really means to plan inclusive business events – especially for people who iden…
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Getting Fired with Claire Pelletreau [OBG]
52:28
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52:28Getting fired hurts. But getting fired for the thing you’re actually an expert at is another level of pain. My guest is Claire Pelletreau, conversion expert and host of the Get Paid Podcast. (This is an Oldie But Goodie epsiode!) In this episode, Claire shares the painful moment when she was fired for making a huge mistake in her job. She explains …
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S3 104. Ways to Promote Your Podcast in Between Seasons (Plus Grow Listener Engagement and Downloads)
14:16
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14:16How do you promote your podcast in between seasons? For many podcasters, that question can feel overwhelming — so they end up doing nothing. But going dark between seasons doesn’t mean your show has to lose momentum. In fact, it's a missed opportunity if you're not keeping your audience engaged and attracting new listeners during the downtime. In t…
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When to create a paid product, the 'freelancer' debate & subcontracting with Steve Folland – Extended Interview
35:21
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35:21Today, Steve's answering questions about – When a podcaster can take the leap and build a paid product/service The calling yourself a 'freelancer' vs 'business owner' debate Steve's process around subcontracting and hiring other freelancers to work on projects with him Links: Get the transcript here Listen to Steve's Mistakes That Made Me interview…
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S3 103. The Podcast Show 2025: Recap & Highlights To Grow Your Show
12:51
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12:51If you're serious about podcasting in 2025, you need to know what’s coming — and what’s already changing. Whether you're trying to grow your audience, stay visible without burning out on social media, or figure out if you really need to start filming your episodes, this episode is packed with exactly the kind of insights that can help you make smar…
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Putting all your (client) eggs in one basket with Steve Folland [OBG]
1:45:58
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1:45:58When Steve Folland’s *only* client let him go, he’d just quit his full-time job to go all in on his audio and video editing business. Being jobless and clientless couldn’t have come at a worse time. Steve’s wife had just gone on maternity leave and they had a brand new (4-month-old) baby – plus an older child too! In this Oldie But Goodie convo, St…
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S3 102. The Power of Embracing Mistakes in Storytelling, Email Sequences and Quizzes with Eman Ismail
1:00:56
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1:00:56As a podcaster, crafting narratives in the public eye means making mistakes along the way is inevitable. But I've started to wonder—what if those very mistakes could be the secret sauce to creating relatable, engaging, and transformative storytelling? Alongside Eman Ismael, host of the multi-award-winning podcast Mistakes that made me, we explored …
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S3 101. The Creator's Path to Success with Top 0.5% Podcaster Jay Clouse: Embracing Experimentation
27:37
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27:37The creator economy is on the rise—projected to skyrocket to an eye-popping $450 billion by 2026. As a podcaster and digital creator, I know firsthand how tempting it is to focus only on monetization: merch, memberships, sponsorships. But in this ever-evolving space, a more critical question lingers—how do we make intentional, focused decisions tha…
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S3 100. 100 Episodes Later: Growth Strategies That Worked or Failed, LIVE Q&A, Impact On Business Visibility
54:09
54:09
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54:09Have you ever wondered what it really takes to reach 100 podcast episodes—and still have your voice, your energy, and your business intact? Not the polished, guru version… but the real, behind-the-scenes truth? In this special live Q&A episode, I’m sharing the honest journey of hitting 100 episodes—what marketing strategies worked, what flopped, an…
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Falling prey to new ideas with Caroline & Jason Zook [OBG]
1:29:09
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1:29:09This might be my favourite episode of Mistakes That Made Me 😍 (An oldie but goodie!) Caroline and Jason Zook are two creatives who are full of ideas. They’re the founders of Wandering Aimfully – the UN-boring coaching program for intentional online business owners – and Teachery: a software platform for creating and hosting online courses. After mo…
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S3 99. How to Land Your First Podcast Sponsorship (Even With Under 1K Downloads) With Justin Moore
59:57
59:57
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59:57Every podcaster dreams of saying those magic words: “This show is brought to you by…” But for many creators, sponsorships feel like a far-off goal - something reserved for those with big audiences, fancy video setups, or industry connections. And the result? Talented hosts with powerful content hesitate to pitch themselves, assuming they’re not “re…
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S3 98. Why Women Are Listening to More Podcasts Than Ever: And What That Means for Hosts
42:54
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42:54It’s 2025, and women in the U.S. are listening to podcasts at three times the rate they were just a decade ago. If you’re a podcaster speaking to a female audience—or thinking about starting a show—this is your moment. And in this week’s episode, I brought in YouTube and video podcast strategist Yesenia Bocanegra so that we could discuss Women’s Au…
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32 of my favourite things (for my 32nd birthday 🥳) [OBG]
1:12:35
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1:12:35It's my (33rd) birthday week! So, I'm re-sharing the super popular birthday episode I published last year for my 32nd birthday. (An oldie but goodie!) Tune in to hear me share 32 of my favourite (business and personal) things... from business hires, podcasts, software/tools to mentors to TV shows and more as I celebrate another trip around the sun …
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205. The Copywriter Community for Women Who Think Bigger: Meet Juno
23:14
23:14
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23:14If you’ve ever felt like you’ve outgrown the room you’re in but weren’t sure where to go next → this episode is for you. Today, I’m pulling back the curtain and revealing everything about Juno: the *BRAND NEW* coaching-led community I’ve been quietly building for copywriters who're ready to move differently. You’ll hear the story behind why I creat…
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S3 97. Feeling Stuck While Others Thrive? Here’s How to Actually Land Podcast Opportunities
12:12
12:12
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12:12Ever feel like everyone else is getting podcast opportunities but you? Sponsorships, speaking engagements, media features, awards - you keep seeing other creators win them while you’re stuck wondering, What am I missing? This episode breaks down the real reasons you might not be landing those dream podcast opportunities—and it has nothing to do wit…
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S3 96. From Cult Status Merch to Scroll-Stopping Covers: Podcast Branding That Works with Liz Mosley
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44:26When it comes to branding, whether for podcasting, businesses, or as content creators, the goal is to stand out, stop the scroll, and engage audiences worldwide. Recently, I had the pleasure of chatting with Liz Mosley, an Adobe Express Ambassador, design and brand expert for small business owners, about the essentials of impactful branding. In thi…
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The challenge of growing your business slowly with Belinda Weaver (Extended interview)
26:57
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26:57If you loved my first interview with Belinda Weaver back in 2022 (Going and Growing Too Slow), join us for this unedited extended interview (recorded in 2024) where we continue our conversation about growing your business slowly and intentionally. Links from this episode: Belinda Weaver Hot Copy podcast Get The Email Rules: Eman's FREE 35-minute em…
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204. Seasons of Connection: How to Know When It’s Time to Find Your People Again
17:40
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17:40There are seasons as a Copywriter building a business when you just need to put your head down and build. And then there are seasons when something inside you starts to shift—and you realize… you can’t do this next version alone. In this episode, I’m sharing how to recognize the season you’re in—and how to know when it’s time to find your people ag…
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S3 95. Full Website or Single Podcast Page? A Strategic Guide for Podcasters with Aime Cox
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50:29Have you ever felt like your podcast is a hidden treasure just waiting to be discovered? You're not alone. Many podcasters are sitting on a goldmine of content, unaware of how to leverage it for greater visibility and growth. In my recent conversation with Aime Cox, founder of Studio Cotton, we delved into the nitty-gritty of maximizing podcast exp…
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203. The Growth Tool That Works Better Than Any Strategy
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14:08What if the problem isn’t how long it’s taking—but the fact that you’re doing it in isolation? In this episode, we’re unpacking the real reason so many talented, hardworking copywriters feel stuck in the in-between: not because they’re off track, but because they’re building without proximity, support, or reflection. If you’ve been quietly wonderin…
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S3 94. Is It Time to Hire a Podcast Coach? Clearing Up Myths and Finding the Right Fit
25:37
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25:37When is it time to hire a podcast coach? This question pops up frequently on my social media, and I thought it was high time to address it, especially considering the myths and mysteries surrounding the process. Who truly qualifies for a podcast coach, and who doesn't? Do you need a certain number of downloads or all the ‘pieces perfectly in place’…
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The secret to engaging email newsletters with Eman Ismail & Liz Mosley on The Building Your Brand Podcast
54:07
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54:07This week, I'm on the Building Your Brand Podcast (hosted by Liz Mosley) discussing the ins and outs of email marketing. We explore how to create effective email strategies, why consistency is key, and how to infuse your newsletters with your unique voice. I share my journey from generalist to email expert and offer valuable advice on finding your …
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202. It’s Time To Attract Next-Level Friendships That Push You To Be Your Best Self
10:59
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10:59Sometimes, the conversations that change us aren’t business masterminds or strategy calls—they’re quiet, unexpected lunches with women who’ve lived full, brave lives. In this episode, I share the story of one of those moments and the realization it sparked: growth doesn’t just come from effort—it comes from environment. If you’ve been feeling like …
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S3 93. Maximize Your Podcasthon Episode: Do Good, Boost Engagement & Build Authority
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11:22As both content creators and podcast hosts, we often wonder how we can maximize our platform's potential to achieve more than just entertainment or education. How can we grow our audience and be part of innovative ventures? Enter Podcasthon—a global charity event that unites podcasters worldwide to raise awareness for their favorite nonprofits. Cha…
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201. PEP TALK: A Powerful Way To Grow Every Week
11:38
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11:38Feeling stuck in the solo routine of copywriting? It’s time to break out and level up. In this snappy pep talk, Krystle dives into the transformative power of finding your tribe. Drawing from her own experiences of moving to Barcelona and actively cultivating a new community, she discusses why surrounding yourself with the right people is crucial—n…
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S3 92. Think Newsletters Are Too Hard? Try These 5 Easy Formats for Podcasters!
21:37
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21:37Get your Guide: https://bit.ly/Newsletters-podcasters Are you feeling burned out from using social media as your main tool to grow your podcast and engage with your listeners? Do you wish there was a more efficient way to create content that required less hands-on time? Enter email marketing, an age-old tool that’s as effective today as ever. Chapt…
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200. [CELEBRATING 200 EPISODES!] Consistency Is The New Sexy + How To Show Up For Your Goals
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30:50Wondering why your goals aren’t showing up as quickly as you’d like? In today’s milestone episode, I’m taking you behind the scenes of creating 200 episodes for the Freedom Found Podcast—and what this journey has taught me about the true power of consistency, delayed gratification, and playing the long game. I’m sharing the hard truths, the not-so-…
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S3 91. Podcast Listening Trends: New Edison Research Data (2025)
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9:00Have you ever wondered where your listeners are when they hit play on your podcast? Are they on a long commute, folding laundry at home, or squeezing in an episode between meetings at work? Understanding where and how people listen can completely change the way you create content. Edison Research just released new data on podcast listenership, and …
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S3 90. How to Succeed in Podcasting in 2025: The Power of Video, Data-Driven Decisions & Small Courage
23:38
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23:38What is moving the needle in podcasting in 2025? What strategies can you implement to stay relevant (and sane)? If video podcasting and AI are inevitable for podcast success, how can your podcast stand out - and which data do you need to look into to make strategic growth decisions? This episode covers it all. Chapters: 00:00 Welcome to Season Thre…
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My February fail 😔 (And why I officially HATE VIP Days) with Eman
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16:40I’m sharing my most recent failure: the challenge of trying to relaunch my signature course before my maternity leave. Want to know more about Design Your VIP Week? Get the details and join here >> http://emancopyco.com/vipweek The pop-up Slack community opens THIS Friday. See you inside? :) (Get the unedited transcript for this episode here) Lovin…
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Prepping my business for maternity leave (while my email agency runs without me) with Eman & Zuri
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51:00I’m almost 34 weeks pregnant 🤰🏽 So today I’m spilling all the details on how I’m prepping for an extended maternity leave while making sure my email agency keeps running smoothly without me. I’m also taking a trip down memory lane and sharing what I learned from my first maternity leave as a business owner (back in 2021) – what worked, what didn’t,…
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199. Urgency That Works Better Than Discounts
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29:11Are discounts actually hurting your sales? If you’ve been relying on them to drive more course enrollments or product sales, you might be attracting the wrong buyers—and leaving money on the table. In today’s episode, I’m breaking down why we’re ditching discounts in 2025 and the best ethical urgency strategies we’ve discovered to drive sales. Beca…
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[BTS] My latest lead generation experiment – building an interactive quiz with Interact
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37:33I’m taking you behind the scenes on my latest lead generation experiment: an interactive quiz. I share the process of creating the quiz, the strategy behind it, the outcomes, and the lessons learned. I talk about the benefits of using quizzes for email marketing, the user feedback I received, and future steps for further improving and marketing the…
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198. WMTD: Pricing, AI, & The Power of Confidence w/Amy Posner
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1:11:11Ever wanted to sit down with Copywriter Legend, Amy Posner, and hear firsthand about the top few factors that influenced her successful career? Well now’s your chance to pull up a seat and dig into Amy’s background, how she got started in business, copywriting, and then climbed to the top. Along the way Amy is sharing her thoughts on pricing, posit…
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197. How One Copywriter Drastically Changed Her Business To Take 4 Months Off A Year: An FFC Success Story with Alethea
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39:31Ever wished you could take 4 months off from your Copywriting business to vacation around the world? Last week I sat down for a graduation call with our client Alethea who we have helped over the last year as she’s transformed her business from one that was causing her monthly burnout into something that let her take 4 months off this past year and…
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196. What We Did That Worked [A Look Back At 2024]
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40:18Ever wonder how other copywriters are setting goals and tackling them? In this episode of The Freedom Found Podcast, I’m pulling back the curtain and telling all on what happened in the KC Brand in 2024. I’m taking you along as I review the strategies and goals we set for our business and how they panned out in real life. Discover which goals were …
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My 2024 Year in Review: Navigating perinatal depression, making 6 figures in revenue & building a business that runs without me
1:32:32
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1:32:32It's finally here! My recap for 2024 🎉 I share everything from major milestones and setbacks to important lessons I’ve learned. You’ll get an update on how my micro-agency building is going, and hear me talk about how I've tackled personal challenges like perinatal depression. PLUS I'm sharing my life and business goals for 2025. This episode is bo…
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