Learn the TRUTH about ECommerce from Chris Malta. 30+ years in Online Business. Business Owner, Author, Radio Show Host, Internet Convention Speaker, Mentor and ECommerce Educator.
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Email Metrics Mentor Podcasts
401
Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion
Megan Wisdom | Copywriter, Email Metrics Mentor, Marketing Strategist
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100
Are you a female entrepreneur with an online business who’s struggling to grow and nurture your audience? Do you feel like you’re not making enough sales despite your best efforts? Do you feel confused by all the marketing jargon and just wish you had a bossy business big sister to shoot it to you straight? I know you didn’t get into business to get bogged down by writing, but let’s face it, the internet is still powered by WORDS. The good news? You can harness the power of those words to co ...
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How to Read Buyer Behavior | Chris Malta's EBiz Insider Podcast
7:44
7:44
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7:44
You don't need a data scientist to tell you why someone didn't buy that set of bamboo salad tongs. You just need eyes, common sense, and about five minutes of honest observation. The internet wants you to believe buyer behavior is this mystical, algorithm-driven puzzle that only analytics experts can decode. It's not.…
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The Metrics That Don't Matter | Chris Malta's EBiz Insider Podcast
5:26
5:26
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5:26
You ever notice how people treat website analytics like they're reading tea leaves? They'll sit there staring at numbers that don't mean anything, convincing themselves they're one step away from greatness because their "engagement rate" went up 0.3%. It's like bragging that your houseplant grew an extra inch while your kitchen's on fire.…
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How You'll Lose Your Store | Chris Malta's EBiz Insider Podcast
4:54
4:54
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4:54
One morning you'll open your store, sip your coffee, and everything will look normal. Then you'll click "update plugin," and poof. Gone. Your site loads a blank white page. No logo, no checkout, no product images. Just the quiet digital void staring back at you. You'll refresh. You'll restart your browser. You'll even blame your Wi-Fi for a few min…
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Why Emails Don't Get Read | Chris Malta's EBiz Insider Podcast
4:22
4:22
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4:22
You sit down, write what you think is a great email, hit send, and then... nothing. No clicks, no sales, no replies. Just silence. You start wondering if everyone on your list suddenly moved to another planet. They didn't. They just don't care. And that's not because email doesn't work. It's because your emails read like everyone else's. They're bo…
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When Your Store Looks Dated | Chris Malta's EBiz Insider Podcast
3:48
3:48
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3:48
You ever visit a site and feel like you just time traveled? Fuzzy logo, cramped text, colors that hurt your eyes, and a spinning banner straight out of the MySpace era. Yeah, that's what a lot of home-based ecommerce stores look like right now. It's not that you meant to build a relic. You probably made it years ago, it worked, and you moved on. Bu…
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ECommerce Runs on Duct Tape | Chris Malta's EBiz Insider Podcast
6:11
6:11
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Every home-based seller's got the same fantasy. You think you'll build a website, find some good suppliers, and the rest will just kind of… work. Orders roll in, money flows, and you sip coffee while your business hums along. Then reality hits.By Chris Malta | 30+ Years In Online Business
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Product Titles Can Kill Sales | Chris Malta's EBiz Insider Podcast
5:06
5:06
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Here's something nobody likes to admit. Most product titles sound like a fridge magnet poetry experiment gone wrong. You know what I'm talking about. "Premium Adjustable Ergonomic Ultra Comfort Multi-Use Home Office Chair." That's not a product title, that's a cry for help.By Chris Malta | 30+ Years In Online Business
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Why Nobody Believes a "Sale" | Chris Malta's EBiz Insider Podcast
6:12
6:12
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Every seller loves a good sale. You mark stuff down, throw "limited time" across the banner, and wait for the money to roll in. Except it doesn't. You sit there refreshing your dashboard while your so-called "flash sale" limps along like a three-legged turtle. Want to know why? Because buyers don't believe you.…
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When Customers Ghost You | Chris Malta's EBiz Insider Podcast
5:22
5:22
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You put months into your store. The layout's clean, the products look good, the checkout works, and traffic's actually showing up. You finally think, "Okay, this is it. I'm rolling." Then, nothing. Silence. Customers hit the site, click around like they're on a field trip, and vanish without buying a thing. You refresh analytics like it owes you an…
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How Fast Growth Breaks You | Chris Malta's EBiz Insider Podcast
6:29
6:29
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Everyone wants that hockey-stick growth chart. You know, the one pointing straight up like a miracle. But behind every overnight success story are about ten thousand quiet burnouts nobody talks about. Scaling too fast isn't success. It's chaos in a nice outfit.By Chris Malta | 30+ Years In Online Business
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How Inflation Hits Supplier Prices | Chris Malta's EBiz Insider Podcast
7:07
7:07
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7:07
If you've ever opened an email from your supplier and thought, "Wait, when did this get so expensive?" congratulations, you've just met inflation. It's that quiet little thief that sneaks into your business, raises prices while you're sleeping, and makes your profit margins feel like they're melting in the sun.…
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When Profit Margins Lie | Chris Malta's EBiz Insider Podcast
6:57
6:57
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6:57
Let's talk about the biggest fairy tale in home-based ecommerce: profit margin. Everyone loves that term. They throw it around like confetti. You see a product that costs ten bucks wholesale and sells for thirty, and boom, you think you've got a 200% markup. You start doing math on a napkin and planning early retirement. Except there's a problem. T…
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Price Myths That Break You | Chris Malta's EBiz Insider Podcast
6:43
6:43
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6:43
There's a special kind of optimism that hits when you see a low wholesale price. It's like finding a twenty in your old jeans. You get that rush of "I can sell this for triple!" and suddenly you're picturing your retirement villa in the Keys. But that feeling? It's fake. Wholesale price doesn't mean profit. It just means you've been handed the star…
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The Cash Flow Trap | Chris Malta's EBiz Insider Podcast
4:48
4:48
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4:48
Cash flow is the sneaky little assassin that hides behind "good sales numbers." It's the difference between looking successful and staying alive long enough to actually be successful. You can have the prettiest website, loyal customers, and a growing list of orders, and still go broke because you forgot that cash flow is not profit.…
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How Google Finds AI Content | Chris Malta's EBiz Insider Podcast
8:30
8:30
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8:30
If you've ever wondered whether Google can tell that a machine wrote your article, stop wondering. It can. Instantly. The company built a system called SpamBrain, and its entire purpose is sniffing out that squeaky-clean, lifeless content that tools like ChatGPT crank out by the truckload.By Chris Malta | 30+ Years In Online Business
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Checkout Fields You Can Drop | Chris Malta's EBiz Insider Podcast
4:45
4:45
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4:45
If you want to watch customers vanish in real time, force them to fill out a long, clunky checkout form. Every extra field is like a speed bump on the way to your money. Shoppers are ready to buy, but if you make them work for it, they'll bounce faster than a kid on a trampoline. Your job is to make checkout so smooth that a customer can complete i…
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Stop Hiding Where You Are | Chris Malta's EBiz Insider Podcast
4:05
4:05
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4:05
Here's a secret that shouldn't be a secret: people trust stores that look like they actually exist. Yet so many sellers try to act like they're shipping out of a high-tech mystery facility in the clouds. Newsflash: customers aren't impressed by mystery. They're impressed by proof you're real.By Chris Malta | 30+ Years In Online Business
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Readable Fonts and Contrast | Chris Malta's EBiz Insider Podcast
5:03
5:03
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5:03
Half the internet looks like it was designed by people who think eyesight is optional. Tiny gray text on a slightly lighter gray background, fonts so delicate they could blow away in a breeze, and product pages that feel like they're trying to hide the information from you. It's like playing "Where's Waldo" with your checkout button.…
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Keyboard Friendly Product Pages | Chris Malta's EBiz Insider Podcast
4:17
4:17
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Most sellers obsess over their product photos, fine-tune every sentence in their descriptions, and waste days trying to outsmart Google. But here's what too many forget: if your website can't be navigated with a keyboard, you're quietly flushing sales down the drain.By Chris Malta | 30+ Years In Online Business
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What Wholesalers Really Want | Chris Malta's EBiz Insider Podcast
7:43
7:43
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7:43
New sellers love to imagine wholesale as a velvet rope club where you stroll in, smile, and start scooping up products at giveaway prices. Cute story. Real wholesalers aren't waiting for random dreamers to lighten their inventory. They're running real businesses with guardrails, paperwork, and a long memory for who wastes their time.…
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Automated Order Updates | Chris Malta's EBiz Insider Podcast
7:58
7:58
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7:58
Want to watch perfectly good customers turn into skeptics at Olympic speed? Keep them guessing about their order. Silence after "Place Order" makes people rethink everything, including whether you even exist. The cure isn't complicated or glamorous. It's automated order updates.By Chris Malta | 30+ Years In Online Business
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Get a Google Business Listing | Chris Malta's EBiz Insider Podcast
4:28
4:28
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Running an online store from home doesn't mean you've got to stay locked in the basement like some weirdo running a hamster cult. A Google Business Profile is one of those tools that makes you look like an actual business instead of a random stranger with a PayPal button.By Chris Malta | 30+ Years In Online Business
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Scheduling Content Cross-Channel | Chris Malta's EBiz Insider Podcast
4:52
4:52
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4:52
If you're posting to your blog, Facebook, Instagram, or email list whenever you feel like it, you're basically a kid throwing spaghetti at the wall and hoping it sticks. That's fine if this is your weekend hobby, but if you actually want sales and traffic, you need a better plan.By Chris Malta | 30+ Years In Online Business
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Alt Text That Works | Chris Malta's EBiz Insider Podcast
5:44
5:44
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Most sellers treat alt text like that weird broccoli side dish you push around your plate to make it look like you ate some. They slap in "image1" just to shut the system up and keep moving. That harmless little box isn't harmless at all. It's quietly draining traffic, sales, and trust.By Chris Malta | 30+ Years In Online Business
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Exit Intent Email Capture | Chris Malta's EBiz Insider Podcast
4:08
4:08
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4:08
Picture this: a shopper is seconds away from bailing. The mouse slides toward the top corner, the phone thumb heads for the close button, and your sale is about to disappear. Then - bam - you show a slick little message that says, "Want a deal before you go?" That's exit-intent email capture. No smoke and mirrors, just a polite move that can turn a…
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