Best Email Metrics Mentor Podcasts (2025)

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The Toughest Role in an Agency? The One After the Founder - Cro Metrics 39:12

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3h ago39:12

39:12

Gwen Hammes, Co-CEO of Cro Metrics, shares her journey of taking over leadership, not by replicating the past, but by evolving it. In this episode, Gwen shares what happens when you step into a founder’s shoes and choose to grow the team before the business. Key Takeaways The biggest risk in leadership transitions Why growing your people first lead…

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From Cookies to Code Before Age 25 - 118Group 39:13

4d ago39:13

39:13

The Secret to a Smarter, Stronger Team? Build a Learning Culture What if the best agency investment isn’t more tech or tighter processes, but more learning? In this episode, Dylan Steven of 118Group shares how embedding education and autonomy into his team’s DNA has elevated their work and strengthened their connection. He unpacks how letting go of…

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Saying Yes Opened Doors, Saying No Built Momentum - Bubbly Creative 35:54

14d ago35:54

35:54

When your brand is an extension of who you are, the work becomes deeply personal and powerful. In this episode, Cara Chatellier, founder of Bubbly Creative, shares how she built a values-driven agency that puts relationships first and strives to deliver marketing that actually connects. If you're tired of generic content and ready to build somethin…

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How Motherhood Forced Her to Build a Better Business - Perspektiiv 34:40

22d ago34:40

34:40

What if building your agency meant more boundaries, not more burnout? In this episode, Alison Gardner, Founder of Perspektiiv Design Co, shares how she transformed her solo design practice into a collaborative agency without sacrificing her creativity, identity, or personal life. You'll hear how she built a system that supports her, even through ma…

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From Isolation to Hustle - Grit Personified - Mad Mind Studios 38:46

29d ago38:46

38:46

Company: Mad Mind Studios Guests: Omid Mousaei Year Started: 2008 Employees: 11-25 What does it take to build a creative agency from nothing…without connections, experience, or a safety net? In this episode, Omid Mousaei of Mad Mind Studios shares how his journey from immigrant to agency founder shaped the values, mindset, and grit behind his busin…

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Roller Derby, Donuts, and Doing Good - Upswept Creative 30:30

1M ago30:30

30:30

Company: Upswept Creative Guests: Sarah Giffrow Year Started: 2011 Employees: 1-10 What if staying un-niched was your more niche than you think? In this episode, Sarah Giffrow of Upswept Creative shares why she chose variety over specialization, and how it’s helped her build a values-driven agency that aligns with who she is. From helping mission-f…

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From Laid Off While Pregnant to Leading a Top Email Agency - 108 Degrees 39:21

1M ago39:21

39:21

Company: 108 Degrees Digital Marketing Guests: MaryAnn Pfeiffer Year Started: 2001 Employees: 1-10 What happens when an agency owner stops doing it all and decides to go all in on what truly works? In this episode, Maryann Pfeiffer of 108 Degrees shares how becoming a recognized expert, through years of focused effort, transformed her agency’s posi…

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The Seatmate Stranger Who Propelled Her Business - Market Mentors 37:10

2M ago37:10

37:10

Company: Market Mentors Guests: Michelle Abdow Year Started: 2003 Employees: 11-25 From Seatmate Stranger to Business Catalyst Launching a business while raising twins? That’s just the start of Michelle Abdow’s remarkable journey. In this episode, she shares how a chance encounter on a flight led to a game-changing client and why building a resilie…

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EP 100 | Listener Q&A: Real Answers to Your Email Marketing and Copywriting Questions 21:06

2M ago21:06

21:06

It's the 100th episode of Copy That Converts and I’m celebrating by answering YOUR most pressing questions about email marketing and copywriting.🥳 Whether you're just getting started or you're a seasoned pro, this episode is packed with tactical tips, smart strategy, and honest answers that will help you write copy that actually converts into sales…

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How Employee Turnover is a Growth Strategy - Trio Solutions 35:58

2M ago35:58

35:58

Company: Trio Solutions Guests: Jessica Munday Year Started: 2001 Employees: 11-25 How Employee Turnover is a Growth Strategy Letting go of great team members may feel like a setback, but what if it’s the key to long-term growth? In this episode, Jessica Munday, founder of Trio Solutions, shares how she’s built a thriving agency by empowering her t…

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EP 99 | 5 Simple Ways to Add More Personality to Your Emails 9:25

2M ago9:25

9:25

Are your emails feeling a little ‘blah’? What if there was a way to take your emails from 'meh' to memorable? In a world full of AI-written content and crowded inboxes, what makes someone actually want to read your emails? The answer: personality. In this episode, we’re talking about how to bring more of the secret sauce behind your online business…

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The Ice Cream Trick That Funded an Emmy-Winning Agency - Twelve Legs Marketing 32:53

2M ago32:53

32:53

Company: Twelve Legs Marketing Guests: Ralitsa Carter Year Started: 2018 Employees: 11-25 What do ice cream, spreadsheets, and an Emmy have in common? In this episode, Ralitsa Carter, Co-Founder of Twelve Legs Marketing, shares how financial discipline, intentional growth, and creativity built her agency from the ground up. If you're an agency owne…

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EP 98 | 4 Lies Online Business Owners Believe About Storytelling in Marketing 14:42

2M ago14:42

14:42

Think your business doesn’t need to use storytelling in your marketing? Think again. In today’s episode, we’re breaking down four of the biggest lies online business owners believe about using storytelling in their marketing—and why avoiding stories might be the very thing holding you back from more clicks, more connection, and more conversions. Fr…

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The Ballad of the Reluctant Agency Owner - Musimack Marketing 32:21

2M ago32:21

32:21

Company: Musimack Marketing Guests: Stacey McCormack Year Started: 2013 Employees: 1-10 The Ballad of the Reluctant Owner What if the path to entrepreneurship wasn’t planned, but pushed? In this episode, Stacey McCormack, founder of Musimack Marketing, shares how a layoff, a government grant, and a deep desire to help others led her from corporate …

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EP 97 | Ditch Boring PDFs! Try These 2 High-Value Lead Magnets Instead 11:50

2M ago11:50

11:50

If you’re tired of creating lead magnets that just sit unopened in inboxes, this episode is for you. We’re ditching the dusty PDF and diving into two opt-in ideas that actually get consumed. These high-value lead magnets are designed to help you grow your email list and rapidly improve trust with ideal clients—without adding more to your plate. You…

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An Agency Built by a Daughter's Love - aStash 37:59

3M ago37:59

37:59

Company: aStash Web Design & Marketing Guests: Kateryna Quinn Year Started: 2018 Employees: 1-10 From Ukraine to Colorado: Building a Family-First Agency Against All Odds When rejection closes doors, grit builds new ones. In this episode, Kateryna Quinn, founder of aStash Web Design & Marketing, shares her inspiring journey from aspiring tennis pro…

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EP 96 | Frustrated with Email Marketing? 8 Signs That Something Is Off 7:49

3M ago7:49

7:49

Ever feel like you’re trying your best but not seeing the results you’d like with your email marketing? In this episode, I’m breaking down eight signs that your email marketing isn’t working the way it should—and what you can do about it. You’ll learn: Why low open rates could mean more than just a boring subject line The messaging mistake behind d…

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Pineapples, Paychecks, and a Second Chance - Faceted Media 32:06

3M ago32:06

32:06

Company: Faceted Media Guests: Kimberly Hogate Year Started: 2000 Employees: 25-50 What if losing everything was exactly what you needed to build something better? In this episode, Kimberly Hogate, founder of Faceted Media, shares the raw truth about starting over after being fired from the law firm she helped built from the ground up and how that …

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EP 95 | Email Revival Project [3]: First Attempts at Resurrecting a Dead List 12:22

3M ago12:22

12:22

Have you ever ghosted your email list… for months (or years)? 🙋‍♀️ You’re not alone—and in this behind-the-scenes update, I’m walking you through exactly what happened when I decided to re-engage an old, ice-cold email list from a neglected Teachers Pay Teachers side business . This episode is part two in the Email Revival Project series. I break d…

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From Sweeping the Floor to Steering the Ship - Moxie Sozo 33:36

3M ago33:36

33:36

Company: Moxie Sozo Guests: Derek Springston Year Started: 2000 Employees: 25-50 From Unpaid Intern to Owner: The Moxie Sozo Journey What happens when you bet on yourself, move across the country, and work for free. All just for a shot at doing meaningful work? In this episode, Derek Springston, Partner at Moxie Sozo, shares how that bet paid off, …

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EP 94 | Your Plan for Tackling Email Marketing Burnout 11:34

3M ago11:34

11:34

We've all had those days — the ones where you're drained, uninspired, and the last thing you want to do is send an email. In today's episode, I'm sharing practical ways to stay consistent with your email marketing when you’re feeling low ideas or are on the verge of business burnout. You'll walk away with simple low-energy email ideas, strategies t…

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The Perfect Mixology of Faith and Strategy - Local Image 39:03

3M ago39:03

39:03

Company: Local Image Guests: Holly Bruns and Amber McDonald Year Started: 2019 Employees: 11-25 When Hope Meets Strategy What happens when you leap before you’re ready and figure out the strategy later? In this episode, Holly Bruns and Amber McDonald, founders of Local Image, share how daring moves, deep faith, and smart planning fueled their agenc…

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EP 93 | Why Your Email Metrics Might Be Wrong (& How to Use Them Anyway) 10:42

3M ago10:42

10:42

Are you drowning in data but not sure what to do with it? Monitoring your email metrics is an important part of developing a strategic email plan that helps improve conversion rates. But email dashboards, reports, and numbers can leave you feeling overwhelmed (and maybe second-guessing everything). Even worse–some metrics have become increasingly m…

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Growing with Gratitude - Growth Marketing Werks 36:29

4M ago36:29

36:29

Company: Growth Marketing Werks Guest: Suzanne Coriell Year Started: 2011 Employees: 1-10 What happens when you build an agency around energy, intentionality, and a deep sense of why? Suzanne Coriell, Founder of Growth Marketing Werks, shares her journey from Chicago’s ad scene to Colorado’s mountaintops where a single ski lift conversation sparked…

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EP 92 | One Email Prompt to Help You Show Up, Share, and Sell (Without Feeling Salesy) 7:39

4M ago7:39

7:39

If you’ve ever thought, “I don’t know what to write,” or “I don’t want to sound cringey or salesy,” this episode is for you! We’ll walk you through an email prompt that ANY online business owner can use to craft a story-driven email that connects, builds trust, and leads to sales—without the awkward salesy ick factor. You’ll learn how to: Use a sim…

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Building Brands for the Bands You Grew Up With - BubbleUp 35:53

4M ago35:53

35:53

Company: BubbleUp Guest: Lee Totten Year Started: 2004 Employees: 50-99 Working with rockstars sounds glamorous but behind the scenes is a high-stakes, high-pressure world where websites crash, fans demand instant support, and one missed detail can derail a global livestream. In this episode, Lee Totten, co-founder of BubbleUp, shares how his agenc…

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EP 91 | 4 Sneaky Places You're Losing Leads Without Knowing It 8:18

4M ago8:18

8:18

Not growing your email list like you hoped? What if I told you there may be a way to grow your email list without running ads or offering a new lead magnet. You might be missing leads without even realizing it! In today’s episode I’m sharing four often-overlooked places where online business owners lose potential subscribers. We’re talking about mi…

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The Accidental Tactic That Flooded His Pipeline - Mountaintop Web Design 33:28

4M ago33:28

33:28

Company: Mountaintop Web Design Owners: Josiah Bussing Year Started: 2013 Employees: 1-10 Ever felt like you accidentally backed into entrepreneurship? That’s exactly how Josiah Bussing’s journey began. In this episode, he shares how helping his dad fix a website sparked a passion that became Mountaintop Web Design and how he plans to grow his agen…

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EP 90 | Three Ways to Potentially Double Sales Without Using Social Media 12:22

4M ago12:22

12:22

Are you looking to boost your sales without relying on social media? What if I told you that there’s a way you can potentially double your sales by using the email marketing you already have in place? In this episode, you’ll learn: How to double your email open rates Techniques to increase click-through rates Strategies for growing your email list…

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A Brand Born in an Ambulance - Trace Brand Building 38:05

4M ago38:05

38:05

Company: Trace Brand Building Owners: Tracey Felicidade Jones Year Started: 2022 Employees: 1-10 What do a cross-country road trip in an old ambulance and global brand strategy have in common? Tracey Felicidade Jones, founder of Trace Brand Building, shares her wild entrepreneurial journey from escaping danger in South Africa to building a purpose-…

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EP 89 | Loyalty Isn’t Logical: What Neuroscience Says About Brand Loyalty 11:46

4M ago11:46

11:46

Did you know that it can cost 5 to 25 times more to gain a new client than retain a current one? That’s why it’s important to build brand loyalty–to establish repeat clients who will be your biggest superfans. In this episode, we’re digging into Mailchimp's Science of Loyalty report and uncovering how customer loyalty is deeply rooted in brain chem…

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Risky Business - Why His Biggest Fear Became His Best Decision - LFG Media Group 25:27

4M ago25:27

25:27

Company: LFG Media Group Owners: Jonathan Daniele Year Started: 2022 Employees: 1-10 What happens when you stop playing it safe and go all-in on performance? In this episode, Jonathan Daniele, founder of LFG Media Group, shares how he built a $2M+ agency in under two years by shifting from monthly retainers to a bold pay-per-call model. From call c…

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EP 88 | Two Non-Negotiable Foundations for High-Converting Copy 10:05

5M ago10:05

10:05

Planning a product launch or big promo? Before you send a single email, there are two foundational elements you must have in place to ensure your copy actually converts. Otherwise, you risk pouring time and energy into something that flops. In this episode, we’ll cover: The two non-negotiable elements of a profitable launch or product promo How mar…

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No Looking Back - The $250K Debt That Changed Everything - The James Agency 35:45

5M ago35:45

35:45

Company: The James Agency Owners: Veronique James Year Started: 2005 Employees: 50 – 99 What happens when life throws you a massive financial setback before your career even starts? Veronique James didn’t just overcome adversity, she used it as fuel to build The James Agency, a powerhouse of creativity and strategy. In this episode, she shares her …

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EP 87 | How to Provide Value in a Nurture Email without a Freebie 5:58

5M ago5:58

5:58

The Hawaiians have a great marketing secret…and it’s not the beaches or the beautiful weather. It’s the Polynesian tradition of "talking story"—a practice of sharing narratives to build community and connection. The power of storytelling is a tool every online business owner can use, particularly in fostering relationships and loyalty with ideal cl…

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Entrepreneurship is a Family Sport - Set Creative Studios 35:21

5M ago35:21

35:21

Company: Set Creative Studios Owner(s): Emily Teater Year Started: 2019 Employees: 1 – 10 What if running a business felt more like managing a family team? In this episode, Emily Teater, Owner and Founder of Set Creative Studios in Boulder, Colorado, shares how entrepreneurship and parenting intersect in powerful ways. From leading with intentional…

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Why Investing in Your Brand is More Critical Than Ever - Tributary Design Studio 40:42

5M ago40:42

40:42

Company: Tributary Design Studio Owner(s): Marielle Balogh Year Started: 2017 Employees: 1 – 10 Branding isn’t just about looks, it’s about trust, credibility, and making your business stand out. In this episode, Marielle Balogh, Founder of Tributary Design Studio, discusses branding and the tough challenge to stand out to your best customers. Insi…

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EP 86 | The Email Strategy That Took a Client from 12% to 50% Open Rates 7:08

5M ago7:08

7:08

Are you struggling with low open rates and unsure what to do better? In this episode of Copy That Converts, I’m chatting with Gillian Perkins for an interview on her podcast, Work Less Earn More. In it, I share a real-life example of a client whose email open rates soared from a dismal 12% to an impressive 50% and the steps we took to get there. We…

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Culture Lessons for Building a High Performance Team - Focus Lab 41:05

5M ago41:05

41:05

Company: Focus Lab Owner(s): Erik Reagan, Bill Kenney, & Will Straughn Year Started: 2010 Employees: 26 – 50 In this episode of An Agency Story, Russel Dubree sits down with Erik Reagan, co-founder of Focus Lab, to discuss how intentional culture isn’t just a feel-good concept, it’s a key driver of business success. Erik shares how Focus Lab went f…

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EP 85 | Should You Create an Endless Welcome Sequence? The Pros and Cons of a Forever Funnel 13:26

6M ago13:26

13:26

Your welcome sequence is one of the most powerful tools in email marketing. It nurtures new subscribers, builds trust, and leads to more sales. But what if your welcome sequence didn’t stop after just a few emails? Instead of a short introduction, an Endless Welcome Sequence (also known as a Forever Funnel) keeps nurturing your audience for weeks—o…

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An Unexpected Email, an Unplanned Deal, and 60 New Clients - Crowd Digital Marketing 32:43

6M ago32:43

32:43

Company: Crowd Digital Marketing Owners: Alex Schupp Year Started: 2017 Employees: 1 – 10 Most agency acquisitions are long, strategic, and carefully planned—but what if a growth opportunity landed in your inbox out of nowhere? That’s exactly what happened to Alex Schupp, founder of Crowd Digital Marketing. One day, an unexpected email led to an op…

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EP 84 | Email Revival Project [2]: A Surprise...and a Surprising Decision 6:56

6M ago6:56

6:56

If you’ve ever ghosted your email list (whether intentionally or not), you’re not alone! In this episode, I’m sharing a big surprise I discovered while reviving my neglected email list for an online side business that I own—and a surprising decision I made as a result. If you haven’t listened to Episode 82 yet, go back to hear all the things not to…

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The Lessons Every Agency Owner Learns Too Late - Prospect Future 28:56

6M ago28:56

28:56

Company: Prospect Future Owners: Matthew Regenie Year Started: 2019 Employees: 1 – 10 What happens when your biggest client vanishes overnight? Or when you realize—too late—that avoiding sales is holding your agency back? In this episode of An Agency Story, Matt Regenie of Prospect Future shares the raw truth about the challenges of scaling an agen…

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Do 80% of Agency Goals Fail Before February? 20:42

6M ago20:42

20:42

Do 80% of Agency Goals Fail Before February? Most agency owners start the year with ambitious goals but many start slipping by February. Why? Because setting a goal isn’t enough. You need the right strategy. In this episode, I break down: The biggest mistakes agency owners make in goal setting How to reverse-engineer success instead of relying on h…

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EP 83 | 3 Reasons People Hate Email Marketing & How to Change Their Minds 6:07

6M ago6:07

6:07

You may have heard some people say email marketing is dying—but let’s be real, it’s not going anywhere. With all the chaos happening on social media platforms, email marketing is still one of the most reliable and highest-converting marketing strategies for online business owners. That said, there are some things that make people absolutely crazy a…

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The Hard Truths About Transitioning Out of Founder Led Sales - Growth Machine 41:18

6M ago41:18

41:18

Company: Growth Machine Owners: Nora Schlesinger Year Started: 2017 Employees: 26 – 49 What happens when you take over a business you didn’t start? In this episode of An Agency Story, Nora Schlesinger, CEO of Growth Machine, shares her unexpected journey from first employee to agency leader. From working with Slipknot’s manager to running a baking …

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EP 82 | Email Revival Project: Lessons from a Neglected Email List 10:43

6M ago10:43

10:43

Want to go behind the scenes and watch me build an email list from scratch? That’s exactly what we’re diving into in this new series! I’ll share every win, mistake, and lesson learned while building an email list for a side business (not my copywriting business). In this episode, I’ll reveal: Why I’m rekindling my passion for Teachers Pay Teachers …

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Breaking Point or Tipping Point? - Farewell 26:31

6M ago26:31

26:31

Company: Fare•well Owners: Kevin Watkins Year Started: 2016 Employees: 1 – 10 What happens when you quit your job, launch your agency, and become a new parent all in the same month during a global pandemic? In this episode, Kevin Watkins, founder of Farewell, shares how he made bold choices in uncertain times, built a mission-driven business, and s…

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How One Great Client Sparked a Dozen More - Fixel 29:30

7M ago29:30

29:30

Company: Fixel Owners: Vin Thomas Year Started: 2010 Employees: 1 – 10 When creativity meets intention, big things happen. In this episode, Vin Thomas, founder of Fixel, shares how one standout client relationship helped define his agency’s direction and how trust, clarity, and sharp instincts shaped every decision along the way. Inside this episod…

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EP 81 | Which Email Provider Is Best for Online Business Owners in 2025? 12:13

7M ago12:13

12:13

Are you struggling to choose the right email service provider for your online business? Whether you're just starting your email list or considering switching platforms, this episode has you covered! With so many options available—like Kit (formerly ConvertKit), Mailchimp, Flodesk, ActiveCampaign, MailerLite, and more—it can feel overwhelming. But d…