Best Email Metrics Mentor Podcasts (2025)

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EP 100 | Listener Q&A: Real Answers to Your Email Marketing and Copywriting Questions 21:06

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3M ago21:06

21:06

It's the 100th episode of Copy That Converts and I’m celebrating by answering YOUR most pressing questions about email marketing and copywriting.🥳 Whether you're just getting started or you're a seasoned pro, this episode is packed with tactical tips, smart strategy, and honest answers that will help you write copy that actually converts into sales…

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EP 99 | 5 Simple Ways to Add More Personality to Your Emails 9:25

3M ago9:25

9:25

Are your emails feeling a little ‘blah’? What if there was a way to take your emails from 'meh' to memorable? In a world full of AI-written content and crowded inboxes, what makes someone actually want to read your emails? The answer: personality. In this episode, we’re talking about how to bring more of the secret sauce behind your online business…

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EP 98 | 4 Lies Online Business Owners Believe About Storytelling in Marketing 14:42

3M ago14:42

14:42

Think your business doesn’t need to use storytelling in your marketing? Think again. In today’s episode, we’re breaking down four of the biggest lies online business owners believe about using storytelling in their marketing—and why avoiding stories might be the very thing holding you back from more clicks, more connection, and more conversions. Fr…

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EP 97 | Ditch Boring PDFs! Try These 2 High-Value Lead Magnets Instead 11:50

3M ago11:50

11:50

If you’re tired of creating lead magnets that just sit unopened in inboxes, this episode is for you. We’re ditching the dusty PDF and diving into two opt-in ideas that actually get consumed. These high-value lead magnets are designed to help you grow your email list and rapidly improve trust with ideal clients—without adding more to your plate. You…

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EP 96 | Frustrated with Email Marketing? 8 Signs That Something Is Off 7:49

4M ago7:49

7:49

Ever feel like you’re trying your best but not seeing the results you’d like with your email marketing? In this episode, I’m breaking down eight signs that your email marketing isn’t working the way it should—and what you can do about it. You’ll learn: Why low open rates could mean more than just a boring subject line The messaging mistake behind d…

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EP 95 | Email Revival Project [3]: First Attempts at Resurrecting a Dead List 12:22

4M ago12:22

12:22

Have you ever ghosted your email list… for months (or years)? 🙋‍♀️ You’re not alone—and in this behind-the-scenes update, I’m walking you through exactly what happened when I decided to re-engage an old, ice-cold email list from a neglected Teachers Pay Teachers side business . This episode is part two in the Email Revival Project series. I break d…

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EP 94 | Your Plan for Tackling Email Marketing Burnout 11:34

4M ago11:34

11:34

We've all had those days — the ones where you're drained, uninspired, and the last thing you want to do is send an email. In today's episode, I'm sharing practical ways to stay consistent with your email marketing when you’re feeling low ideas or are on the verge of business burnout. You'll walk away with simple low-energy email ideas, strategies t…

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EP 93 | Why Your Email Metrics Might Be Wrong (& How to Use Them Anyway) 10:42

4M ago10:42

10:42

Are you drowning in data but not sure what to do with it? Monitoring your email metrics is an important part of developing a strategic email plan that helps improve conversion rates. But email dashboards, reports, and numbers can leave you feeling overwhelmed (and maybe second-guessing everything). Even worse–some metrics have become increasingly m…

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EP 92 | One Email Prompt to Help You Show Up, Share, and Sell (Without Feeling Salesy) 7:39

5M ago7:39

7:39

If you’ve ever thought, “I don’t know what to write,” or “I don’t want to sound cringey or salesy,” this episode is for you! We’ll walk you through an email prompt that ANY online business owner can use to craft a story-driven email that connects, builds trust, and leads to sales—without the awkward salesy ick factor. You’ll learn how to: Use a sim…

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EP 91 | 4 Sneaky Places You're Losing Leads Without Knowing It 8:18

5M ago8:18

8:18

Not growing your email list like you hoped? What if I told you there may be a way to grow your email list without running ads or offering a new lead magnet. You might be missing leads without even realizing it! In today’s episode I’m sharing four often-overlooked places where online business owners lose potential subscribers. We’re talking about mi…

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EP 90 | Three Ways to Potentially Double Sales Without Using Social Media 12:22

5M ago12:22

12:22

Are you looking to boost your sales without relying on social media? What if I told you that there’s a way you can potentially double your sales by using the email marketing you already have in place? In this episode, you’ll learn: How to double your email open rates Techniques to increase click-through rates Strategies for growing your email list…

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EP 89 | Loyalty Isn’t Logical: What Neuroscience Says About Brand Loyalty 11:46

5M ago11:46

11:46

Did you know that it can cost 5 to 25 times more to gain a new client than retain a current one? That’s why it’s important to build brand loyalty–to establish repeat clients who will be your biggest superfans. In this episode, we’re digging into Mailchimp's Science of Loyalty report and uncovering how customer loyalty is deeply rooted in brain chem…

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EP 88 | Two Non-Negotiable Foundations for High-Converting Copy 10:05

5M ago10:05

10:05

Planning a product launch or big promo? Before you send a single email, there are two foundational elements you must have in place to ensure your copy actually converts. Otherwise, you risk pouring time and energy into something that flops. In this episode, we’ll cover: The two non-negotiable elements of a profitable launch or product promo How mar…

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EP 87 | How to Provide Value in a Nurture Email without a Freebie 5:58

6M ago5:58

5:58

The Hawaiians have a great marketing secret…and it’s not the beaches or the beautiful weather. It’s the Polynesian tradition of "talking story"—a practice of sharing narratives to build community and connection. The power of storytelling is a tool every online business owner can use, particularly in fostering relationships and loyalty with ideal cl…

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EP 86 | The Email Strategy That Took a Client from 12% to 50% Open Rates 7:08

6M ago7:08

7:08

Are you struggling with low open rates and unsure what to do better? In this episode of Copy That Converts, I’m chatting with Gillian Perkins for an interview on her podcast, Work Less Earn More. In it, I share a real-life example of a client whose email open rates soared from a dismal 12% to an impressive 50% and the steps we took to get there. We…

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EP 85 | Should You Create an Endless Welcome Sequence? The Pros and Cons of a Forever Funnel 13:26

6M ago13:26

13:26

Your welcome sequence is one of the most powerful tools in email marketing. It nurtures new subscribers, builds trust, and leads to more sales. But what if your welcome sequence didn’t stop after just a few emails? Instead of a short introduction, an Endless Welcome Sequence (also known as a Forever Funnel) keeps nurturing your audience for weeks—o…

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EP 84 | Email Revival Project [2]: A Surprise...and a Surprising Decision 6:56

7M ago6:56

6:56

If you’ve ever ghosted your email list (whether intentionally or not), you’re not alone! In this episode, I’m sharing a big surprise I discovered while reviving my neglected email list for an online side business that I own—and a surprising decision I made as a result. If you haven’t listened to Episode 82 yet, go back to hear all the things not to…

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EP 83 | 3 Reasons People Hate Email Marketing & How to Change Their Minds 6:07

7M ago6:07

6:07

You may have heard some people say email marketing is dying—but let’s be real, it’s not going anywhere. With all the chaos happening on social media platforms, email marketing is still one of the most reliable and highest-converting marketing strategies for online business owners. That said, there are some things that make people absolutely crazy a…

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EP 82 | Email Revival Project: Lessons from a Neglected Email List 10:43

7M ago10:43

10:43

Want to go behind the scenes and watch me build an email list from scratch? That’s exactly what we’re diving into in this new series! I’ll share every win, mistake, and lesson learned while building an email list for a side business (not my copywriting business). In this episode, I’ll reveal: Why I’m rekindling my passion for Teachers Pay Teachers …

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EP 81 | Which Email Provider Is Best for Online Business Owners in 2025? 12:13

8M ago12:13

12:13

Are you struggling to choose the right email service provider for your online business? Whether you're just starting your email list or considering switching platforms, this episode has you covered! With so many options available—like Kit (formerly ConvertKit), Mailchimp, Flodesk, ActiveCampaign, MailerLite, and more—it can feel overwhelming. But d…

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EP 80 | 5 Simple Ways to Create a Profitable Email Marketing Plan for 2025 9:46

8M ago9:46

9:46

Welcome to 2025! Are you ready to make this year the best one yet for your small business? Email marketing is alive and thriving, and it's still one of the most effective ways to connect with your audience and boost your sales as an online business owner. If you’ve been wondering how to create a solid email strategy for the new year that leads to p…

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EP 79 | Is Your Email Resend Practice Helping or Hurting? 5:46

8M ago5:46

5:46

Think resending emails to unopens is the ultimate quick fix? It might be... or it could be quietly sabotaging your email list. In this episode, we're diving into the hidden dangers of relying too heavily on resends and what you need to know to avoid hurting your deliverability and reader trust. Listen in to learn: The reason you should resend to un…

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EP 78 | How to Market a “Boring” Business - Special Guest Madison Brown 16:31

9M ago16:31

16:31

Have you ever felt like your business is just too boring to talk about in social media or email marketing? Are you stuck feeling like you only have facts to share and struggle to create captivating content? Then you need to meet Madison Brown of Madison Dearly Bookkeeping. She’s mastered the art of turning spreadsheets into story worthy content—and…

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EP 77 | Are You Missing This Key Ingredient in Your Copy? 8:01

9M ago8:01

8:01

Every good recipe has a secret ingredient that takes a dish from ‘meh’ to “WOW!” Same for copy. Every website, sales page, and email MUST start with one thing. In today’s quick episode, we talk about the foundation of impactful sales copy and why omitting this key ingredient can negatively impact your sales and weaken client connections. When it co…

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EP 76 | Do This Before Hitting Send on Your Black Friday Sales Email 9:25

9M ago9:25

9:25

Black Friday is coming soon, and that often leads to great opportunities to end the year with some quality sales for your online business. But if you have neglected your email list, sending a Black Friday sales email could actually lead to more harm than good! Before you publish your Black Friday email message, you’ll need to make sure your audienc…

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EP 75 | Avoid Costly Mistakes in Your Online Business with This One Strategy 8:11

10M ago8:11

8:11

Are you an entrepreneur with big ideas and an endless vision for your business? That’s the spark that makes online business owners unique! But not all ideas are great for your business – and sometimes, launching without the right foundation can lead to lost time and money. In this episode, I share my personal story of why I chose not to launch a ne…

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EP 74 | Creating Effective Website Copy with Rachel Verde 21:28

10M ago21:28

21:28

Are you tired of your website just sitting there, feeling more like a placeholder than a real extension of your brand? For many business owners, their first website is a “good enough” effort, created quickly and with limited resources, but it can quickly become an embarrassment. And what if that “good enough” site is actually costing you clients? I…

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EP 73 | A Brainstorming Activity to Generate Story Ideas - with Guest Lauryn Franks 13:02

10M ago13:02

13:02

Feeling stuck on what stories to share with your audience? Or struggling to think of story ideas at all? In this episode, we’re diving into a brainstorming activity designed to spark ideas and break through creative blocks. This simple exercise will help you dig into experiences and everyday moments to recover stories you may have forgotten. By usi…

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EP 72 | Using Vulnerability Stories as a Superpower in Marketing 9:43

10M ago9:43

9:43

Being vulnerable can be uncomfortable and hard, but telling your awkward stories of failure, loss or disappointment in your email marketing can actually help your clients feel more connected with you and your product. Scientific research backs this up! Vulnerability is the heart behind a purpose story which is the story we’re focusing on this week.…

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EP 71 | Storytelling Strategy to Showcase Your Product's True Worth 13:28

11M ago13:28

13:28

Storytelling is often viewed as something that people are simply born with. However, much like football, which requires training, practice, and a strategic approach, storytelling is a skill that can be learned and refined over time. Today’s episode explores the structure and strategy behind a story that is foundational for all sales copy: the value…

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EP 70 | Humanize Your Brand with a Founder Story 9:15

11M ago9:15

9:15

What’s the one story that EVERY business has? A founder story. After all, every business has a starting place and origin story. Founder stories can be powerful marketing tools because people connect with other people’s struggles, dreams, and wins–things we are all experiencing or have experienced at some time. It’s a tool to help grow the know-like…

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EP 69 | The Science of Storytelling & How It Works in Marketing 12:17

11M ago12:17

12:17

Have you ever wondered why copywriting is called and art AND a science? In this episode, we break down the science behind copywriting–specifically why stories resonate with us on an emotional level, and how they can guide your audience to take action. Here’s a sneak peek of what you’ll learn: The Role of Brain Science: Discover how our brains react…

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EP 68 | 5 Ways Storytelling Helps Your Business Stand Out 10:42

11M ago10:42

10:42

In today's crowded online marketplace, standing out is more important than ever. One of the most effective ways to achieve this is through storytelling. Storytelling not only makes your business memorable but also helps build emotional connections with your audience, which is crucial for decision-making. Let’s talk about why storytelling matters in…

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EP 67 | How to Make Email Marketing Easier and More Sustainable 10:43

12M ago10:43

10:43

Want to know my secret weapon for making email marketing smoother and less stressful? If you are feeling resistance toward email marketing, this episode is for you. My secret weapon is named Sarah Gower, and she's a virtual assistant. We're chatting about all the things a trained VA can do to help you sustain a healthy email list and make sure all …

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EP 66 | Avoid These 5 Big Mistakes in Sales Emails 10:06

12M ago10:06

10:06

Sending sales emails can be tricky. You might be worried that you’re annoying your readers or being too “salesy.” It’s a possibility! There's a right way and a wrong way to send sales messages. There are five big mistakes that people (knowingly or unknowingly) make that turn off readers and cost businesses thousands in sales. Some of these mistakes…

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EP 65 | Battle Burnout without Burning Down Your Business 16:11

12M ago16:11

16:11

For online business owners, battling burnout is not a question of IF but WHEN. The pressures of managing day-to-day operations, meeting customer demands, and scaling your business can easily lead to exhaustion and overwhelm. And doing it all while navigating hard times in your personal life is even more difficult. It’s easy to hit a breaking point …

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EP 64 | How Long Should You Leave the Cart Open During a Launch? 7:44

1y ago7:44

7:44

Every online business owner eventually has to wrestle with the question: How long should a sales sequence be? Will I turn off customers by talking about the sale for too long? How short is too short? On today’s episode, we’ll break down the factors to consider when determining the optimal length for your specific audience and products with a focus …

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EP 63 | Frustrated with Marketing? Try Building a World Instead of Funnels - Guest Addy Lopes 23:35

1y ago23:35

23:35

What if we’re doing marketing all wrong? 😬 Today’s special guest is Addy Lopez, a marketing educator and website designer who, after five years as an entrepreneur, was looking for a better way to market her business without feeling like she was pressuring her audience or shouting into a void. And after making the change, she didn’t have negative re…

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EP 62 | Want Stronger Social Proof? Tips for Gathering Better Testimonials 10:25

1y ago10:25

10:25

Social proof is essential for any online business. It’s a game-changer when it comes to building trust and converting potential clients. But here’s the tricky part: how do you gather testimonials? As always, I’m sharing actionable tips that you can use to get those rave reviews that will improve how clients know, like and trust you. Key Takeaways: …

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EP 61 | Hidden Reasons Why Your Email Marketing Isn’t Working 9:25

1y ago9:25

9:25

Everyone wants to improve their email marketing and improve conversion rates. The hard truth is, no matter if you have the best content and the best email sender reputation–it can all be worthless if you don’t start with this one thing. There’s often a hidden reason your email marketing may not be working, but the good news is it’s an easy fix! (An…

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EP 60 | From Promo to Primary: How to Get Emails Out of the Promotions Tab 10:03

1y ago10:03

10:03

Have you noticed that sometimes your email marketing messages are getting sent to the promotions tab in Google inboxes? One-third of the world’s email users have a Gmail account, so it’s important to try your best to stay out of the promotions tab (where messages are often ignored) and get back into the Primary tab. But how? In today’s episode, we’…

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EP 59 | How to Provide Value in Email Marketing –No Freebie Required! 8:31

1y ago8:31

8:31

Are you tired of the constant pressure to create content for your email list? Are you afraid readers will unsubscribe if you don’t provide a freebie inside every email? If you've ever wondered how to keep your audience engaged and deliver real value through your words and community-building efforts, this episode is for you. Key takeaways Value isn'…

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EP 58 | 10 Best Business Books to Add to Your Summer Reading List 10:26

1y ago10:26

10:26

I love nothing better than sharing a good book recommendation, and today I’m sharing 10 of the best business books that can transform your approach to sales, high-converting copywriting, and brand messaging. Whether you're a seasoned entrepreneur or just starting out, these reads offer practical business-building advice and invaluable insights into…

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EP 57 | Scared to Pay for Ads? 7 Ways to Grow Your Email List for Free 11:05

1y ago11:05

11:05

Email marketing is a powerful tool to make sales for your online business, so growing that list should be a priority for every online business owner. But paying for ads can be a risky investment that many solopreneurs aren’t willing to make in the early stages of business growth. What if I told you there is a way to grow your list without spending …

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EP 56 | The #1 Sales Page Mistake That Can Kill Conversion Rates 8:54

1y ago8:54

8:54

Is your sales page turning visitors into paying customers or scaring them away? In this episode of Copy That Converts, we’re taking a look at the sales pages and uncover a critical mistake that could be sabotaging your conversion rates. But here's the thing: it's probably not what you think! We'll explore the surprising culprit behind low conversio…

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EP 55 | Want People to Buy? Try These Sales Tactics 10:10

1y ago10:10

10:10

Are you struggling to get people to buy your products or services through email marketing? Be sure to tune in to this episode of Copy That Converts for tactics you can use to help close the sale. Instead of blasting sales messages into an inbox every day, try these kinder, gentler (but effective!) tactics instead: Focus your copy on the right thing…

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54 | Busting 4 Myths About Storytelling in Email Marketing 10:35

1y ago10:35

10:35

Today, I’m debunking 4 common myths about storytelling in email marketing. Spoiler alert: Storytelling is crucial for higher conversions! If you want to stand out and make more sales, give this one a listen. Here are the 4 myths we’ll be discussing on today’s episode: Myth #1: "No one wants to read stories in emails." FALSE! Myth #2: "Storytelling …

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EP 53 | How Long Form Content Helped Grow My Email List & Business - MY PODCAST ANNIVERSARY! 9:00

1y ago9:00

9:00

Exciting news - It's my one year podcasting anniversary! 🥳 In this special episode, I share what I've learned about long-form content and how it can help grow your email list and business. Plus, there are prizes to be won!! I’m sharing what I’ve seen using podcasting as the primary long form content and traffic source for my business. Is it worth i…

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EP 52 | Is It Time to Hire a Copywriter? Key Questions to Find the Best Match for Your Business 8:59

1+ y ago8:59

8:59

Are you feeling overwhelmed with writing copy for your business? Or maybe your current copy isn't converting as you hoped? It might be time to consider outsourcing your copywriting. In this episode, not only will we talk about when to outsource, but you'll also learn how to find the right copywriter for your business. Key traits include: feeling a …

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EP 51 | QUICK TIPS SERIES #6: Build a Better Email List with This One Action 6:37

1+ y ago6:37

6:37

Want to improve your email marketing but short on time? This EMAIL QUICK TIPS SERIES was made for you! In these 5 minute episodes, you’ll get quick and actionable tips to improve your email marketing in small ways that lead to big impacts over time. The final quick tip episode is here, and we're diving into the controversial topic of double opt-ins…