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Where the art and science of podcasting meet the innovators shaping its future. Dive into the multifaceted world of podcasting with Sound Strategy, an insider's guide to the evolving landscape of audio content creation. Each episode features in-depth conversations with the diverse minds behind successful shows, revolutionary platforms, and cutting-edge technologies transforming how we create, distribute, and consume podcasts. From independent creators finding their voice to network executive ...
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IN THIS EPISODE: Lucas Dickey interviews long-time podcasting veterans Rob Walch and Elsie Escobar about their 17-year collaboration on 'The Feed', exploring their podcasting experiences, content creation strategies, and the evolution of their industry involvement. TOPICS: Feedback, Production, Community, Podcasting, Customers SUMMARY: This episode…
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IN THIS EPISODE: Tiffany Kane champions authenticity and creativity in podcasting through her spatial audio technologies, awards program, and belief in breaking traditional industry rules. TOPICS: spatial audio, community, monetization, authenticity, VR, video games KEY FIGURES: Dolby Atmos, KaSa Media Productions, Sonic Bloom Awards SUMMARY: Our g…
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IN THIS EPISODE: Entrepreneur Katie Krimitsos built a successful meditation podcast network by creating intimate, high-quality content that empowers women to know themselves through mindfulness and self-reflection. TOPICS: Women's health, Digital media, Podcasting, Meditation, Entrepreneurship, Self-reflection, Self-improvement, Honesty SUMMARY: Ka…
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Yes, your podcast can win a Golden Globe-ish, what you need to know about the FTC and AI podcast ad reads, covering Spotify announcing public plays and how they encountered the wrath of podcasters. iOS 19's new accessibility features, Libsyn's downloads per podcast category! And mean, media and user agents stats are back. Audience feedback drives t…
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IN THIS EPISODE: Media producer Maribel Quezada Smith discusses her path to creating meaningful content, the importance of understanding diverse audiences, and the future of creator-driven media production. KEY FIGURES: Faybeo'n Mickens, Alex Santiago, Diferente Creative, BIPOC Podcast Creators SUMMARY: MQS, founder of Diferente Creative, recounts …
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IN THIS EPISODE: Podcasting entrepreneur Adam Schaeuble reveals how creators can transform their podcasts from hobby projects to sustainable businesses by implementing strategic naming, focused content creation, and smart monetization approaches. TOPICS: Monetization, Content creation, Podcasting, SEO, Marketing KEY FIGURES: Charlie Munger, Tim Fer…
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When Variety discusses podcasts as television, have podcasts beaten Joe Rogan, Spotify's new podcast charts, why I am obsessed with the Sofa App, IAB upfront news and Podcast advertising growth year over year and oh so much more! Audience feedback drives the show. We'd love for you to contact us and keep the conversation going! Email thefeed@libsyn…
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IN THIS EPISODE: Metacast founders explore the potential of transcript-based podcast technology to enhance content discovery, retention, and user experience while preserving the authentic connection between podcasters and their audience. TOPICS: AI, Podcasting, Discovery, Transcripts, technology KEY FIGURES: Google, Apple, Artificial Intelligence, …
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IN THIS EPISODE: Veteran podcaster Dave Jackson provides a comprehensive overview of podcasting's current landscape, offering strategic advice on content creation, audience development, and maintaining authenticity in a rapidly evolving media environment. KEY FIGURES: Apple, Spotify, YouTube, TikTok, ChatGPT, Joe Rogan, Muhammad Ali, Bill Maher, Cl…
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Unpacking the highlights from Podcast Movement Evolutions, including the sessions, trends, and takeaways that stood out. We cover brand-new Apple Podcasts widgets, a heads-up for international podcasters traveling to the U.S., and the latest push to define what actually is a podcast. Plus: YouTube backs the No Fakes Act, Kai Chuk exits the YouTube …
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IN THIS EPISODE: Joe Rubin reveals the complexities of podcast growth, emphasizing the importance of strategic marketing, community networking, and finding unique ways to stand out in a crowded landscape. GUEST: Joe Rubin, CMO & Co-Founder of Mowpod, a podcasting & newsletter marketing and technology firm. Find Joe at MowPod.com or at @itsmowpod. J…
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Gist: “Sound Strategy with Lucas Dickey” offers an insider's look at the podcasting world, celebrating individual creativity, technological innovation, and the passion driving content creators. And this is just the beginning! Key Figures & Topics: YouTube, Joe Rogan, MetaCast, DeepCast Creator, School of Podcasting, SonanceCast, Tiphany Kane, Dave …
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The intricacies of full time podcasting, discussing workflows, preparation, and the tools necessary for producing quality content, the reality of daily podcasting, the importance of research, plus tools and systems to get the work done! Then, analyzing insights from the Infinite Dial study 2025, highlighting trends in content consumption, the evolv…
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Gist: DeepCast founder Lucas Dickey discusses the future of podcasting, emphasizing technological innovations, global content discovery, and the powerful intimate connections created between podcast hosts and their audiences along with co-hosts Faybeon Mickens & Allison Melody. -- Longer Summary: Lucas Dickey, the founder of DeepCast, discusses the…
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How to make sure you don't lose your podcast without warning! New updated character count on podcast descriptions in Apple Podcasts, Edison Research launches Edison Download Metrics, MacWhisper 12 is so good! Pocket Casts has a web player, launching seasons out of order? Tips for keeping it clear, be part of the Podcast Marketing Trends Report And …
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YouTube's TV takeover, a billion-user podcast boom, and the end of Skype? Get ready for massive shifts in the digital landscape. We're diving into YouTube's 2025 plans, how to leverage their podcast power, the surprising return of Digg, and crucial podcasting tips – plus, a new VP of Marketing! Audience feedback drives the show. We'd love for you t…
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Updates to submitting and claiming your podcast on Apple Podcasts with Libsyn, best practices when switching hosting platforms, Castro updates, and love for Sofa, not all podcast apps support playing video, the challenges of creating the perfect video podcast background and why it's not as easy as it seems and finally Stats! Geographic and user age…
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Alphabet, Google’s parent company, sees podcasts shaping YouTube, discussing the Triton Podcast Report, the difference between survey data and server data, why both are important and how YOU can tell for yourself, how what you say on a podcast can impact your profession, when you have a podcast troll, and stats, mean and median numbers! Audience fe…
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New updates to how episode artwork shows up on your show page in Apple Podcasts, the latest on short-form video on social media, including a deep dive into the Instagram algorithm and best practices, a Podfest and Podcasting Hall of Fame recap, the new strategy building up The Feed ecosystem by adding short-form video and a newsletter, the LARK M2S…
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To our podcasting community – from creators to advertisers and beyond: Our thoughts are with you as Southern California grapples with these devastating wildfires. We're here for you, and we’re committed to supporting one another through this challenging time. Stay safe. What a way to start 2025. In addition to discussing the devastation of the wild…
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Reflecting on the past year of podcasting, significant updates in the podcasting world, including Google search visibility, YouTube performance, and Apple Podcasts features. We recognize the Hall of Fame inductees, discuss the impact of platform closures, the growing influence of YouTube and Spotify, touch on the importance of long-form content in …
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The closing of Samsung podcasts and Chartable, Chartable chart and ranking replacements, getting access to Apple Podcasts Connect and Spotify Podcasts without creating duplicate podcasts and how to do it! Our take on Spotify for Creators and Daniel Ek's vision for the platform moving forward, what happens if you have an audio RSS feed in Spotify an…
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Preparing to launch a podcast in 2025? We have dates to look out for! Podcasts and election follow up, Spotify takes on YouTube, Libsyn partners with Revolutions, Section 230 changes loom, and the latest stats on mean, median numbers and geographic and user agent! Audience feedback drives the show. We'd love for you to contact us and keep the conve…
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It's our Libsyn 20th Birthday episode extravaganza! We're diving into a mini podcast history journey, packed with your incredible listener voices. We'll also rewind to podcasts' role in the Election (heads up: this drops November 5th morning, so election results are TBD!) Big media moves alert: Veritone One and Oxford Road have joined forces, creat…
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Libsyn has a new CEO! A whole lot of disaster tech. How you can help a study about Podfading, covering all the podcasts that had presidential candidates with some suggestions and insights. The predictive promo planner from Podtrac, and stats! geographic and user agent! Audience feedback drives the show. We'd love for you to contact us and keep the …
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Exploring the dynamic landscape of podcasting amidst natural disasters and industry shifts. Key topics include the impacts of tropical storm Helene on North Carolina and the crucial role of radio in emergencies, the closure of Chartable and the need for podcasters to adapt by updating their setups, and the arrival of new tools like the Rodecaster V…
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Still more audio issues. BOO. iPhone 16, Apple Watch Series 10 and Apple Intelligence thoughts for podcasters, Spotify removed over 500 episodes! Find out why. Big updates for Pocket Casts and Castro, Episodes.FM is getting better; Using your old feed for new content? We have thoughts Why is public radio cutting more staff? And as always, stats! ge…
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FYI: WE HAD SOME AUDIO ISSUES. 🙏🏽 The Kelce brothers 100 million dollar deal! Discussing Nielsen's quarterly report, The Record that has some pretty astounding data! Skullcandy headphones with "podcast mode," Rob reacts to the Hollywood Reporter's story on podcast challenges for Barrett Media --- that's a mini soapbox moment. Follow up on the Unive…
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Alex Cooper signs a 125 million dollar deal, Apple Podcasts is available via browser! New rules from the FTC banning fake testimonials, best practices on changing the name of your show, Libsyn and Barometer join forces to bolster brand safety and Libsyn teams up with Universal Music Group! Plus stats, mean and median numbers. Audience feedback driv…
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A whole lot of discussion about Podcasting 2.0. It's almost the whole episode! Switching ownership of a show once producer has passed away, Alex Cooper from Call Her Daddy at the Olympics, some musings about those giant multi-million dollar podcasting deals, and stats, geographic and user agent download stats Audience feedback drives the show. We'd…
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Thoughts on the complete rewrite of Overcast, what's new for Apple Podcasts iOS 18, talking about Overlap and Twinbox, why can't podcast engagement and feedback all be in one place? One year stats of an audio podcast on YouTube Music, plus geographic and user agent download numbers. Audience feedback drives the show. We'd love for you to contact us…
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Spotify for podcasters now has comments; something we were not prepared for regarding AI & older tech blogs; what if you've podfaded because - life - and now you're ready to start back up again. What to do? More YouTube and video podcasting strategy; the Podcast Host's 2024 Podcaster Gear Survey! Stats, mean and median numbers and oh so much more 📌…
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What you need to know if you want to cover politics using clips from CNN! Yes, google podcasts is going away, and what impact will it have on your podcast; Spotify and transcripts; How to make sure that the transcript that you uploaded shows up on Apple Podcasts; How do you get the stats we cover on each episode to reference? We cover it for you! S…
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All the podcast-centric WWDC announcements including Apple Intelligence and being able to record phone calls; should you scheduled 3 podcast episodes to go out at the same time? Questions about Libsyn supporting video and where it goes; breaking down how many downloads per episode you need to start monetizing with Libsyn; how much podcast productio…
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Integration with YouTube's podcast API, the latest Castro app update; what is happening with my downloads stats? How to find out what is up when you see those ups and downs; real time news about Gaana; talking about what's up with section 230; answering more questions about YouTube and podcasts; clean vs explicit; formatting your podcast shownotes;…
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If you want to be promoted by Apple Podcasts, we break it down for you! This is a must listen! Thoughts on the Apple's iPad event, from that crushing ad to the key updates to the iPad line. Apple Podcasts widget update on iOS 17.5; discussing the Q1 2024 Podcast Advertising benchmark Report from Magellan; What's a good podcast completion rate? The …
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Re-certified for IAB metrics to V2.1, discussing the State of Podcast Agencies, talk about the best naming conventions, the power of shout-outs and how to make Apple Podcasts better. Plus, stats, the lastest geographic and user agent download data, and updated Podcast Advertising Rates. Also, featuring all kinds of awesome audio feedback from you. …
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Takeaways from NAB in Las Vegas. What if your feed is capped? Or is it? We've got answers. New audio-centric social media platform, Air Chat. Is CPM the problem in podcasting? A bit about the Shure MoveMic and the updated MV7+. Some great updates to the Notes App on iOS 18 (allegedly). Insight on what it takes to crack the top 10 in a category on A…
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No more Google Podcasts? George Carlin's estate reaches settlement after AI Podcast, marketing your episodes with Apple Podcasts and the new transcripts feature! Two soapboxes 👀 Rob on Bill Maher refusing to stop the smoke for Steve-O, and Elsie's, on marketers and the misleading headlines! Big ups to Ashley Carman for her piece on some of the bigg…
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You can now upload your own transcripts to Libsyn 5! The amazing new Shure MoveMic, Libsyn teams up with Bunny Studio! How Episodes.fm can really help you market your podcast. FYI Having keywords in your description, no matter how many times won't be indexed by Apple Podcasts (and more data on what gets your show found in Apple Podcasts,) Rick Sela…
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We cover the release of IAB Podcast Metrics V2.2 for public comment; using community volunteers for human-assisted transcripts and addressing common transcription questions; Elsie's thoughts on the risks of "magically replying" on social media; Rob's take on the potential impact of iOS 17 and Q1 ad changes; effective podcast marketing tactics rangi…
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Hit skip or hit subscribe? The dilemma of podcast ads, explored from both sides of the microphone; what is podcast x-ray and why do you need it? The impact of podcast fame, podcast business and controversial guests is it destroying podcasting? Let's be nice to people on the internet; podcast Ads as a tool to get better at your own podcast promotion…
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Rob and Elsie dive into the world of podcast transcripts, covering everything from Apple Podcasts' new automatic transcription feature to the best practices for creating and using custom transcripts. They also discuss recent developments in the industry, including Apple Podcasts' exclusivity shifts, changes in podcast app ownership, and the impact …
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How to determine your ranking compared to other podcasts and our perspective on it. The optimal methods for utilizing third-party and first-party podcast statistics. The crucial questions you should pose when considering a partnership with a podcast network. Insights into podcast app functionality, audience desires, and audience needs. We'll also c…
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It's the new year, and that means new public domain works are available! Time to update the copyright for your podcast's RSS feed, preparing for the influx of new advertisers entering the world of podcasting in 2024. Google Search now featuring podcasts 👀 We're excited to announce the Podcast Hall of Fame inductees for the class of 2024! Additional…
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All the predictions discussion for 2024, including how the election year and podcast advertising intersect and expectations about social media podcast marketing and growth. A free speech soapbox from Rob; from RSS to newsletters; the video to podcast RSS feed workflow; discussing the casualties of the podcasting bloodbath, yikes! Details about a 30…
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What do the most popular podcasts in 2023 from Apple and Spotify have in common? Is Elsie's beloved Castro App closing down? Submitting your show to the Black Podcasting directory, tips for inviting a celebrity to be a guest on your podcast. Seasonal audience vs weekly audience, which is best? And the latest podcast advertising rates! Audience feed…
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Do you know any program to replace Levelator? More insight into YouTube Music and YouTube proper; getting offered 3k to be a guest on a podcast, Audio Hijack now transcribes; when your shownotes don't look the way you want them to look; make sure if you join a network you can see your stats! Zoom is getting fancy; more on the AI conversation, and s…
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Advertisecast's Winning Advertising Playbook panel at Advertising Week; all the FAQs about the YouTube Music RSS feed ingestion; the differences between YouTube Music and YouTube proper and which one is for you and your podcast, big fakes in 2024, reverb removal follow up, keep a back up of your files! More best practices on changing branding and t…
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We are an award winning podcast about podcasting and we got a glow up! The latest update on automatic download improvements from Apple Podcasts and iOS 17, holiday submission times (especially if you're launching a new thing in 2024), tips on renaming your show, touching on what's up at WNYC and the Airr podcast app, tracking how a listener found y…
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