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Ed Kless Podcasts

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The Soul of Enterprise is designed to champion the insight that wealth is created by intellectual capital, a product of the inexhaustible human spirit. Wealth is above all an accumulation of possibilities. These possibilities lie hidden in the womb of the future, waiting to be discovered by human imagination, ingenuity, and creativity, manifested in free enterprises dedicated to the service of others. Tune in to The Soul of Enterprise, with Ron Baker and Ed Kless, broadcast live.
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The Sage Thought Leadership Podcast is dedicated to the possibility that entrepreneurs continue the work of creation. We celebrate them by allowing them to tell their stories and share their knowledge with others. In doing so we energize the success of businesses around the world through the imagination of our people and the power of technology.
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VSCPA Leading Forward

Virginia Society of CPAs

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In this podcast, VSCPA Chief Operating Officer Maureen Dingus, CAE, talks with leaders in and out of the accounting profession about topics such as innovation, leadership, corporate culture and technology. Transcripts of our podcasts can be found on our website at www.vscpa.com/LeadingForward.
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Ron and Ed welcome back Alan Whitman, former CEO of Baker Tilly and author of the new book Break the Mold. In his second visit to The Soul of Enterprise, we will talk about this book and the mold around the CPA profession. The mold is made up of the common conventions and the long-time operating principles that are shared across organizations. We a…
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Ron and Ed sit down with Brent Beshore, founder and CEO of Permanent Equity, to explore a radical rethinking of what "private equity" can mean. Instead of the typical buy-fix-flip model, Beshore's firm takes a generational approach which involves acquiring businesses to own indefinitely, building value through trust, stewardship, and patient capita…
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Ron and Ed welcome back Joe Woodard — for the tenth time. Over the years, Joe has joined The Soul of Enterprise to challenge the accounting profession's comfort zone, rethink practice models, and remind everyone that transformation is never "done." In this milestone conversation, they revisit the evolution of Woodard's mission to help accounting pr…
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In this conversation, Ron and Ed take a close look at economist Russ Roberts' critique of utilitarianism. Can moral choices can be reduced to calculations of pleasure and pain? "No," says Roberts (and say Ron and Ed). Drawing on Roberts' essay Apples and Oranges, they explore why life's most important questions resist tidy arithmetic. Is it possibl…
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Ron and Ed sit down with entrepreneur, advisor, and educator David Fionda, founder of BizBreakthru.com, to explore what it really takes for business owners to break through their growth ceilings. With decades of experience guiding firms through transformation — from startups to global consultancies — Fionda brings both the discipline of a CPA and t…
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In this episode, we sit down with Dr. Tim Naddy — CPA, educator, entrepreneur, author-in-the-making — who serves as Vice President of Finance for the Savannah Bananas, a team that's rewriting the rulebook on sports entertainment. Tim walks us through how a seemingly wild concept (a baseball team with full-on live-show energy) becomes a serious busi…
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In this episode, we return to the pricing front lines. We'll bring you up to speed on how pricing models are evolving in the experience, knowledge-work, and subscription zones — what's working, what's failing, and what you should keep an eye on. We'll walk through the shift from "set a price and forget it" to dynamic, value-based, relationship-driv…
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In this episode, Ron and Ed talk with filmmaker Christian Origenes, director of Kamayan — a documentary exploring the heart of Filipino identity through its cuisine. Origenes traces how communal meals, shared by hand on banana leaves, embody the resilience and creativity of the Filipino people. From the colonial echoes that shaped modern recipes to…
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In this episode of The Soul of Enterprise, Ron and Ed take on one of the most cherished virtues of our age — empathy — and ask whether it really belongs at the heart of moral or political reasoning. Drawing on Kevin D. Williamson's National Review essay "Against Empathy," they explore his case that empathy, far from being a moral compass, often clo…
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This week on The Soul of Enterprise, Ron and Ed sit down with economist and author Steven Landsburg for a wide-ranging conversation that spans the frontiers of economics and physics. Known for his provocative insights and clear explanations of complex ideas, Landsburg discusses his latest work in economics—including why artificial intelligence cont…
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What happens when 19th-century ideology meets 21st-century technology? In this provocative and irreverent episode, Ed and Ron "sit down" with none other than Karl Marx—resurrected through the magic of AI voice synthesis and large language models—for a spirited, satirical, and intellectually charged conversation. No question is off-limits as they pr…
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In this episode, Ron and Ed sit down with Dan Morris, Chief Dragon Slayer at Morris and D'Angelo, for his fourth appearance on The Soul of Enterprise. Dan shares captivating stories from his decades-long career in international tax and accounting, including memorable IRS cases and the nuances of navigating complex tax law. The conversation explores…
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In this episode, we sit down with Adam Thierer, Resident Senior Fellow at the R Street Institute, to unpack his recent analysis—AI Policy in Congress Mid‑2025: Where Are We Headed Next? We explore shifting congressional priorities, from the AI–China strategic race to the rising friction with state-level AI regulations. Adam also shares how policyma…
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Ron and Ed are thrilled to welcome back Kimberlee Josephson for the sixth time, diving into her fascinating latest piece: "Superman, Sneaking Snacks into Movies, and the Mystery of Social Order". In it, Kimberlee reflects on how seemingly small acts—like sneaking snacks into a film screening—reveal the spontaneous, emergent structures that bind soc…
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We throw the word strategy around so much that it risks becoming meaningless. Is it a plan? A budget? A list of goals? In this episode of The Soul of Enterprise, Ron and Ed revisit the meaning of strategy through the lens of John Hillen's book The Strategy Dialogues: A Primer on Business Strategy and Strategic Management. Strategy, Hillen argues, i…
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For years, GDP has been treated as the ultimate scorecard of economic performance. But GDP only measures final goods and services. It's like judging a business by gross margin while ignoring sales. Economist Mark Skousen's innovation, Gross Output (GO), fixes that. GO is the "Top Line" of the economy—capturing total sales and revenues at every stag…
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Sometimes the best conversations come from the stories that don't neatly fit into a single theme—but are too good to ignore. In this week's episode of The Soul of Enterprise, Ron and Ed bring you a lively grab bag of pricing and business news, insights, and oddities they've collected from around the world. From surprising trends in how companies se…
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On their first independent episode, Ron and Ed will share some thoughts on the new format, the transformation economy, their new entity (THRESHOLD), and their Jerry Maguire mission statement to the professions entitled The REVELATION. From the Preamble We affirm that the raison d'être of business is not profit, but human flourishing. Profit is the …
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Ron and Ed (well, just Ed, really) announced their transition from VoiceAmerica to their own platform. The show will continue streaming on Fridays at 3 PM Eastern/Noon PT, with the streams available at thesoulofenterprise.com or thresholdnow.com/tsoe. In addition to a few announcements, Ed shares the audio version of the Preamble to the REVELATION …
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Despite Ben Franklin's witticism, time is not money. In economic reality, money is time. That's because we buy things with money, but we pay for them with time. In this episode of The Soul of Enterprise, Ed and Ron explore how consumers, firms, and even the Federal Reserve are starting to measure value not in dollars, but in time well spent. Drawin…
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Ron and Ed explore the legacy and leadership lessons of Fred Smith, the visionary founder of Federal Express. From a bold undergraduate paper (legend has it that he only got a C+) to building one of the world's most transformative logistics companies, Smith's journey is a case study in perseverance, innovation, and strategic execution. We'll unpack…
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In his unprecedented ninth appearance with Ron and Ed, Joe Woodard will share his thoughts on the learning from the Woodard Group's Scaling New Heights 2025 event and also give a small sneak peek at next year! As always, the conversation will be fast, furious, and wide-ranging. More specifically, with hundreds of billions being invested in agentic …
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Ron and Ed welcome Nick Asbury to a conversation about his book, The Road to Hell: How purposeful business leads to bad marketing and a worse world And how human creativity is the way out. From the book jacket The road to hell is paved with good intentions, says the proverb. Never has that been truer than in the case of corporate purpose, the movem…
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In this episode of The Soul of Enterprise, hosts Ron Baker and Ed Kless are joined by Barry LaBov, founder and CEO of LABOV Marketing Communications and Training. A two-time Ernst & Young Entrepreneur of the Year and inductee into the Entrepreneur of the Year Hall of Fame, Barry brings a wealth of experience in brand differentiation and leadership.…
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In this episode of "The Soul of Enterprise," hosts Ron Baker and Ed Kless engage in a dynamic conversation with Dr. Jackie Meyer, a trailblazer in the accounting profession. As the founder of TaxPlanIQ and host of "The Concierge CPA" podcast, Dr. Meyer has been recognized as a "40 Under 40" honoree since 2018. She is renowned for her innovative app…
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You've heard us talk tariffs. You've definitely heard us talk Trump's tariffs. So this week, in a bold act of podcasting restraint, we're doing something radical: no tariff talk whatsoever. Instead, we tackle a roundup of current business events—from curious market moves to eyebrow-raising headlines—with our signature commentary and a touch of irre…
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In this episode of The Soul of Enterprise, Ron and Ed welcome Dr. Jeffrey A. Singer, a senior fellow at the Cato Institute and a seasoned general surgeon, to discuss his latest book, Your Body, Your Health Care. Dr. Singer delves into the erosion of patient autonomy in the modern healthcare system, attributing much of it to increasing government in…
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Ron and Ed sit down with Doug Reuter, the inventive mind behind the beloved board game Sequence. Doug shares the fascinating journey of bringing Sequence to life—a process that spanned four years of development, three years to secure licensing, and nearly another year before it hit store shelves in 1982. Beyond his success in the gaming industry, D…
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In this episode of The Soul of Enterprise, Ron and Ed welcome Paul Dunn, a 4-time TEDx speaker, award-winning entrepreneur, and chairman of B1G1: Business for Good. Paul shares his insights on how small businesses can make a massive impact through purpose-driven initiatives. From transforming customer connections to embedding giving into everyday b…
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What do David Allen's Getting Things Done, Daniel Susskind's A World Without Work, and AppleTV's Severence have in common? They are all on the mind of Ron and Ed's Guest for this episode, Joe Woodard. This will be Joe's record-extending EIGHTH appearance on T$oE. He is always an audience favorite. So buckle up! As always it will be a fast-paced wid…
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We are thrilled to welcome Mark Koziel, CPA, CGMA, as our guest on this episode of The Soul of Enterprise. Mark has recently been appointed as the President and CEO of the American Institute of CPAs (AICPA) and the Association of International Certified Professional Accountants, effective January 2025. Prior to this role, he served as the President…
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Ron and Ed unveil their bold new venture—THRESHOLD. In this episode, they share the vision behind the company, why it matters now, and how it aims to challenge the status quo in advisory and consulting. THRESHOLD is more than a brand—it's a mindset shift for professionals ready to think beyond billable hours and transactional models. If you're look…
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Ron and Ed break down the latest tariff policies of President Donald Trump, offering a free market critique of its implications. They explore how tariffs function as hidden taxes on consumers, challenge the idea of using protectionism as economic strategy, and examine the historical consequences of similar policies. With their signature blend of in…
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In this episode, Ron and Ed dive into one of the most influential and debated essays in business and economic thought: Milton Friedman's The Social Responsibility of Business Is to Increase Its Profits. Published in The New York Times in 1970, Friedman's argument that businesses should focus solely on maximizing shareholder value while operating wi…
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With Ron Baker out this week due to a personal matter, Ed Kless is joined by Greg Tirico for a deep dive into the FTSG 2025 Tech Trends Report. Together, they explore 10 provocative takeaways shaping the future of technology—from AI's evolution into "living intelligence" and action models, to the rise of agentic systems, climate-driven innovation, …
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Join us for an enlightening discussion as we welcome back economist and author Dr. Gale L. Pooley to celebrate the release of his new book. In this episode, we delve deeper into the groundbreaking concepts presented in the book, exploring how human ingenuity and freedom drive resource abundance and economic growth. Dr. Pooley shares new insights an…
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In this episode of The Soul of Enterprise, Ron and Ed dive into the long-standing debate: Is the purpose of business to make a profit, or is profit simply the result of fulfilling a deeper mission? Drawing inspiration from the wisdom of Peter Drucker—who famously stated, "There is only one valid definition of business purpose: to create a customer"…
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Inspired by A. J. Jacobs when he appeared on Russ Robert's great podcast EconTalk, Ron and Ed have each been keeping a "One Thing" journal for the last few years. The idea is simple. You have a place where each day you capture, just one thing that inspired you. For us, it is often a quote, but it can just be an idea. In this episode, Ron and Ed onc…
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In this episode of "The Soul of Enterprise," hosts Ron and Ed engage in a compelling conversation with Seth David, the Chief Nerd and CEO of Nerd Enterprises, Inc. Seth is renowned for his ability to demystify complex financial concepts, making them accessible and actionable for businesses and accounting professionals alike. With a rich background …
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In this episode, we welcome back Dr. Kimberlee Josephson for her fifth appearance on The Soul of Enterprise. Dr. Josephson, an associate professor of business at Lebanon Valley College and adjunct research fellow with the Consumer Choice Center, brings her extensive expertise in global sustainability, international marketing, and workplace diversit…
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Join Ron and Ed for an engaging roundtable discussion with three dynamic leaders from Woodard: Patricia Hendrix, Heather Satterley, and Deborah Defer. These accomplished professionals bring their unique expertise in practice advancement, technology integration, and Client Advisory Services (CAS) to the conversation. Together, they'll explore the ev…
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In this episode of "The Soul of Enterprise," hosts Ron Baker and Ed Kless engage with Jordan Birnbaum, CEO of Glinda Group, to explore the intersection of behavioral science and business strategy. They discuss how applied social science can drive measurable improvements in employee engagement, leadership development, and organizational culture. Jor…
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