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DuPont REGISTRY Podcasts

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Welcome to The Velvet Rope Playbook, where stories of affluent marketing take center stage. Dive into the lives of fascinating characters, explore the opulent worlds they inhabit, and uncover lessons on exclusivity, influence, and the subtle strategies behind successful branding. Through tales brimming with wit, intrigue, and charm, Mark Satterfield offers insights into what truly resonates with the affluent. Whether you’re seeking inspiration, actionable advice, or simply a delightful escap ...
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There’s a reason the duPont Registry has been on the coffee tables of the wealthy for decades—right next to the Robb Report and a bottle of Dalmore 25. But it’s not just because it shows off Ferraris, Gulfstreams, and waterfront estates. It’s because it knows how to do one thing better than almost anyone: Turn material objects into status validatio…
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Walk into Bergdorf Goodman on a Tuesday afternoon and you’ll notice something strange. It’s quiet. Not dead. Not empty. Just… hushed. The kind of hush you only find in a cathedral, a private club, or a penthouse suite. You don’t see price tags dangling. You don’t hear salespeople shouting deals. And you certainly don’t see crowded racks or endcaps …
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There’s a chair in Beverly Hills that’s booked six months in advance. Not for surgery. Not for legal counsel. But for a haircut. Just a simple trim—if you believe the receipt—though it’ll run you close to $1,200. The stylist? Quiet. Impeccably dressed. Minimal Instagram footprint. The clientele? Movie stars, billionaires’ wives, diplomats, and two …
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In Montecito, there’s a guy they call Spencer Wren. He doesn’t advertise. Doesn’t network. Doesn’t even have a business card. But somehow, he’s the one handling art acquisitions for half the hedge fund managers on the West Coast. If there’s a Rothko in a private vault or a Brâncuși about to go on the market—Spencer already knows. Now Spencer doesn’…
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If you’ve walked through the Forum Shops at Caesars Palace, you already know: This isn’t a shopping mall. It’s a performance. Marble statues. Faux daylight skies. The soft clink of coins hitting fountains. It’s over-the-top—and totally intentional. Because at the high end, the wealthy aren’t just buying things. They’re buying context. And that’s ex…
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Let’s set the scene. A Sunday morning. A reclaimed wood coffee table. A eucalyptus candle burning softly in the background. A linen robe. A half-read copy of Robb Report. There’s a pour-over in progress and a ceramic bowl of something called “buckwheat porridge” that looks suspiciously like oatmeal. Congratulations. You’ve entered the bougie habita…
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Let’s get something straight from the beginning: This is not a podcast about wealth. It’s about something far more slippery and strategic. This is a podcast about bougie culture—that curated, elevated, quietly competitive space between “making it” and “looking like you did.” The world of oat milk snobs and natural wine evangelists. Of couples with …
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There’s a name you may not know— But in ultra-wealthy circles, it opens doors few even know exist: Virtuoso. No billboards. No influencers. No splashy ad campaigns. But behind the scenes? They’re the ones booking the unbookable. Holding the penthouse when it’s “sold out.” Engineering once-in-a-lifetime travel for the people who don’t post about it.…
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Not long ago, at a rooftop dinner in Miami, Arielle Sharp shared how a $48 million Coral Gables estate was sold—privately, quietly, and without ever being listed. No Instagram teaser. No open house. No splashy marketing. Just one powerful detail: The name behind the listing—Sotheby’s International Realty. In this episode, we break down the real rea…
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In the digital age, everyone’s inbox is flooded. But the mailbox? That’s where true attention lives—especially for the affluent. In this episode, you’ll hear how one elegantly crafted envelope—delivered by mail, not marketing automation—led to a $6 million investment. We’re unpacking why the ultra-wealthy still respond to tangible signals of status…
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In a candlelit room in Palm Beach, one quiet remark said it all: “People want to be seen again.” That one sentence captures a seismic shift in affluent behavior. After years of low-profile luxury and stealth wealth, the pendulum is swinging back. Visibility is no longer taboo—it’s power. And for those who serve the ultra-affluent, everything is cha…
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In the world of ultra-high-net-worth clients, persuasion doesn’t come from pressure. It comes from narrative. In this episode, we dive into the legend of Declan “Two Rings” Moretti—a Palm Beach fixer whose stories sell more than stats ever could. From million-dollar art deals to whispered legends, Declan understands something most professionals mis…
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Everyone knows Tony Robbins—the teeth, the voice, the stadiums. But behind the spectacle is something far more calculated. Tony didn’t just build a motivational empire. He became a luxury product in human form. In this episode, we unpack how Robbins leveraged exclusivity, scarcity, and access to transform his brand into a premium offering sought af…
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There’s a street in London that doesn’t need flashing lights or signage. Savile Row. It’s narrow. Quiet. Almost invisible. But behind its doors? A masterclass in luxury branding, status signaling, and how to attract clients who never ask for a discount. In this episode, we take you inside the world of Savile Row—not to talk fashion, but to decode h…
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There’s a school in Switzerland where tuition hits $140,000. Classes are taught in English and French. And the winter campus? Moves to Gstaad—for skiing, of course. It’s called Institut Le Rosey—and if you’ve never heard of it, that’s not an accident. It’s a strategy. In this episode, we explore what Le Rosey can teach service professionals about b…
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Some brands scream. Others seduce. And then there’s Chanel—quiet, untouchable, and entirely in a league of its own. In this episode, we unpack what makes Chanel more than a luxury label—and how service professionals can apply the same principles to become essential in the eyes of the affluent. You’ll discover: Why “fashion fades, but style remains”…
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There’s a man who’s sold more books than Stephen King, J.K. Rowling, and John Grisham combined. But he’s not known for flash. He’s known for certainty. James Patterson didn’t just write books. He built a system. In today’s episode, we break down how Patterson engineered trust at scale—and how you can apply the same principles to attract affluent cl…
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There’s a difference between being impressive… and being magnetic. Cary Grant didn’t pitch. He didn’t posture. He simply entered—and the room shifted. In this episode, we’re unpacking what the old Hollywood icon can teach modern-day professionals about power, polish, and presence. Because if you serve the wealthy, the powerful, or the discerning, h…
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There’s a hotel tucked into Manhattan’s Upper East Side that doesn’t advertise. It doesn’t flaunt modern architecture or viral amenities. And yet—it quietly attracts presidents, billionaires, and fashion icons. It’s The Carlyle. And it’s not just a hotel—it’s a case study in how the elite actually buy. In today’s episode, we unpack what The Carlyle…
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He never follows up. He never explains. And yet—everyone wants to work with him. That’s the James Bond effect. In today’s episode, we break down the real secret behind 007’s enduring allure—and why every financial advisor, consultant, and luxury service professional should be paying attention. Because beneath the Aston Martins and shaken martinis i…
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There are brands. And then there are signals. Goldman Sachs is the latter. No flash. No hype. Just two words that—when dropped in the right rooms—trigger immediate recognition. Power. Access. Credibility that doesn’t need to be explained. In this episode, we unpack how Goldman Sachs became more than a firm—it became a shorthand for trust at the hig…
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There’s a certain kind of man who commands a room— Not by volume. Not by flash. But by precision. No logos. No ostentation. Just sharp lines, quiet confidence, and a jacket that says, I didn’t come to audition. And if you peek inside that jacket? Chances are, the label reads Hugo Boss. Not Gucci. Not Balmain. Not something designed to shock or chas…
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There’s a man who never appears on camera. Never walks red carpets. Doesn’t need to post a single thing online. But when he calls? Careers change. Fortunes move. He’s not the star. He’s the agent. And he works at Creative Artists Agency—the firm behind Hollywood power moves, Fortune 500 endorsements, and billion-dollar negotiations you’ll never hea…
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There’s a magazine you’ll never find in a dentist’s office or your average first-class lounge. It’s not designed to be browsed by accident. You either know it—or you don’t. Robb Report. The glossy, high-status guidebook for the ultra-wealthy. Not just selling watches or jets—but an entire life philosophy centered around elite access, taste, and qui…
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Tonight, somewhere across the Adriatic, a Silversea ship is gliding quietly beneath the stars. No neon. No buffets. No crowds. Just whispered service, curated moments, and wealth that doesn’t need to announce itself. In this episode, we unpack the genius behind Silversea’s “elegant invisibility”— and why it’s the perfect metaphor for how you should…
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Most casinos in Vegas are designed to overwhelm. But The Bellagio? It’s designed to elevate. And if you’re trying to attract high-net-worth clients, there’s a world of strategy hidden behind those floral displays and marble floors. In today’s episode, we explore: Why calm opulence is more magnetic than loud marketing How to architect your brand exp…
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Some deals aren’t made in boardrooms. They’re made between courses at private dinners—where no one says what they do, because everyone already knows. In this episode, we take you inside a candlelit brownstone in the West Village… Where Jules Whitman, a man without a title, orchestrates seven-figure introductions—without pitching, promoting, or even…
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On a hill in Ibiza, behind a velvet rope and a pair of cherries, sits Pacha—a nightclub that doesn’t just sell music. It sells status. It’s not the flashiest. Not the biggest. But it’s the hardest door to get through. And that exclusivity? It’s the point. In this episode, we break down what Pacha teaches elite service professionals—consultants, fin…
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In the world of luxury, there’s noise—and then there’s Rolex. No flash. No coupons. No urgency-driven marketing. And yet… Rolex owns the status game. Multi-year waitlists. Unmatched resale value. And a global symbol of “arrival.” In this episode, we dive deep into the Rolex Playbook—and what it teaches anyone selling high-end services about: Crafti…
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In the world of elite business, some individuals carry an invisible advantage. They walk into a room—and without a word, the dynamic shifts. Conversations pause. Heads turn. And everyone silently recalibrates their sense of who holds the power. This is the High-Performance Halo—an unspoken form of authority built not on noise, but on results, consi…
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In the elite circles of old-money New York, few names carried weight like Eliot “Cuffs” Marston. He wasn’t a banker. Wasn’t a PR guy. Wasn’t listed on any corporate directory. Cuffs was a fixer—the person legacy families called when things got complicated. In this episode, we go inside the discreet, high-stakes world of reputation management for th…
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Forget the mass market. Formula 1 doesn’t sell to the many—it captivates the elite. In this episode, we unpack how Formula 1 has become the masterclass in marketing to the ultra-wealthy—and what service professionals can learn from its playbook. You’ll discover: Why F1 deliberately excludes the masses to drive desirability How the sport uses physic…
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At the ultra-high-net-worth level, ownership is common. But access—limited, protected, and elusive—is the ultimate status symbol. In this episode, we explore one of the most powerful psychological drivers in the luxury and elite services world: scarcity by design. Because when the 1% make purchasing decisions, they aren’t just buying utility—they’r…
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At the highest levels of wealth, status isn’t declared. It’s inferred. Not by what you say… but by who stands next to you. In today’s episode, you’ll hear the story of Daniel Hartley—a quiet power player in luxury real estate, private equity, and family office circles—who built a world-class reputation without shouting, selling, or self-promoting. …
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Some power players don’t pitch. They don’t advertise. They don’t chase. They pull. Today’s episode dives into a story from the world of elite wealth management—where access is the real currency and visibility is a liability. You'll meet two key players: 🔹 Delaney Sharp — boutique wealth advisor with a $50M minimum 🔹 Vic Lupo — slick, ambitious, and…
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There’s rich—and then there’s global rich. You know the type: 📍 Monaco on Monday 📍 Dubai by Thursday 📍 Aspen by the weekend Today’s episode pulls back the velvet curtain on Jet-Set Status—the quiet, borderless economy where the ultra-wealthy live, move, and spend. And more importantly: how to position yourself to serve them. 💼 You’ll hear the story…
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At a certain level of wealth, convenience isn’t the goal—control is. That’s why the ultra-wealthy don’t upgrade to first class. They eliminate commercial air travel altogether. Today’s story dives into VistaJet—a global private aviation company built for those who live between time zones, not ZIP codes. And what their model reveals about branding, …
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If you can see the race cars at the Monaco Grand Prix? You’re not in the right place. The real action happens behind the glass, inside the Paddock Club—where billionaires, influencers, and dealmakers quietly reshape markets… over champagne and whispered introductions. Today’s story? Maddox Quinn—old money, racing fanatic, and the master of using ex…
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When you operate at the top? You're not asking, "Where do you live?" You're asking, "Where are you based this quarter?" In today’s episode, we explore the world of Four Seasons Private Residences—and what they teach us about branding, global alignment, and what UHNW clients expect from their trusted advisors. Because high-end real estate isn’t just…
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Some names don’t trend. They travel—in whispers, in introductions, behind closed doors. Today’s episode is about Elliot Ward, a discreet figure in high finance and legacy wealth advisory. You won’t find him online. But in the right rooms? His name opens doors. We explore the concept of The Velvet Invitation—a principle that governs how trust, statu…
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In elite circles, silence doesn’t mean safety—it means invisibility. Today’s episode unpacks one of the most overlooked forces in luxury client acquisition: strategic rivalries. You’ll hear the story of Julian Crest, a low-profile wealth advisor who left a global firm to build his own boutique shop… and triggered a wave of whispers, doubt, and behi…
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Some products? You buy, you forget. But the ones designed for obsession? They own your mind before your morning coffee. Today’s story is about Ruby Vincenzo—real estate mogul, hotel queen, and the woman who turned a single lipstick into a global status symbol. Crimson No. 5 wasn’t just makeup. It was a whisper that said, “I belong where the velvet …
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Every September, Monte Carlo turns into the most discreet, influential marketplace on the planet. But this isn’t about yachts. It’s about how wealth really moves—through access, alignment, and engineered scarcity. Today’s story? Isabelle Laurent, private advisor to legacy families, once stood outside that world… until she learned how UHNW circles a…
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Join duPont REGISTRY Talks as we sit down with Juan Manuel Fayen, founder of CollectionSuites, to explore the future of luxury car storage, private automotive 'smart suites', and how elite collectors protect and showcase their most prized exotic vehicles. Listen now!By duPont REGISTRY
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Some brands chase customers. But the smart ones? They make customers chase them. Ferrari has perfected that playbook for decades. It’s not about speed. It’s about access. Today’s story is about Andreas Keller—a quiet, calculated private wealth advisor based between Zurich and Monaco. He waited five years for his Ferrari Roma… not because of price—b…
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There’s a little place on the Upper East Side called Velvet Jack’s. No website. No phone number. No way in—unless you already belong. It’s the same principle that fuels every high-net-worth deal, luxury brand, and private club: 👉 If they can’t have it, they want it. 👉 If it’s scarce, it’s valuable. 👉 If it’s everywhere, it’s worth nothing. Today’s …
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Fast Freddie Fontana was burnt out. Cocktail hours, mixers, endless handshakes… and nothing to show for it. 👉 He had the business cards. 👉 He had the LinkedIn connections. But the one thing he didn’t have? High-net-worth clients. Until one night—when Freddie stopped playing the networking game like everyone else… and discovered the real way the wea…
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There are two kinds of people in this game: Those who wait for an invitation… And those who walk in like they belong. Here’s the truth: 👉 High-net-worth clients don’t hand out invitations. 👉 The powerful expect you to already be in the room. Today’s story? It’s about Rags Deluca—a kid with no connections, no fancy pedigree, and no reason to be in t…
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