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Aurora Fields Records - Born out of the unconditional love Co-Founders Pando G & Double X eL have for Music. Driven by our goal to provide the highest quality creations, we are always looking to grow from within as well as a collective. Through our collaborations of passion without judgement, we look to provide a platform for all artists who share the same vision where creativity is nurtured into a polished product.
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What I Did Next

A & T Media

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Connecting the dots across the Middle East through storytelling. Join host Malak Fouad, as she brings you the most inspiring people and unpacks their life journeys — successes, failures and everything in between! You can connect with us on Instagram, X and on LinkedIn, and watch extended clips from our interviews on our YouTube channel.
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Aurora Fields Records - Born out of the unconditional love Co-Founders Pando G & Double X eL have for Music. Driven by our goal to provide the highest quality creations, we are always looking to grow from within as well as a collective. Through our collaborations of passion without judgement, we look to provide a platform for all artists who share …
  continue reading
 
We’re continuing my conversation with Karima Hakim on this episode, talking about the evolution of the private sector in Egypt and Africa, and her work specifically with Plug & Play. You can also catch the first part my conversation with Karima in your podcast app or on YouTube: https://www.youtube.com/watch?v=uwjEtGnYxRs&feature=youtu.beThis episo…
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I’m joined today by Karima El Hakim, Country Director at Plug & Play Egypt, and co-director for the company’s operations in the rest of Africa. Just as importantly, for me she’s one of the show’s biggest fans! On Part 1 of my conversation with Karima, we’re criss-crossing through both her personal and professional journey, from growing up in Egypt …
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Today’s episode is a deep-dive with our sponsor, EFG Holding. As a long-time sponsor of the show, EFG have been with us from our single digit episode count all the way through to 100!I’m joined on this special episode by Hanaa Helmy, Chief Corporate Sustainability and Impact Officer at EFG Holding and CEO of the EFG Foundation. Hanaa has been with …
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Aurora Fields Records - Born out of the unconditional love Co-Founders Pando G & Double X eL have for Music. Driven by our goal to provide the highest quality creations, we are always looking to grow from within as well as a collective. Through our collaborations of passion without judgement, we look to provide a platform for all artists who share …
  continue reading
 
Aurora Fields Records - Born out of the unconditional love Co-Founders Pando G & Double X eL have for Music. Driven by our goal to provide the highest quality creations, we are always looking to grow from within as well as a collective. Through our collaborations of passion without judgement, we look to provide a platform for all artists who share …
  continue reading
 
Aurora Fields Records - Born out of the unconditional love Co-Founders Pando G & Double X eL have for Music. Driven by our goal to provide the highest quality creations, we are always looking to grow from within as well as a collective. Through our collaborations of passion without judgement, we look to provide a platform for all artists who share …
  continue reading
 
We’re celebrating 100 episodes! So this week I’m sitting down with our producer Chirag Desai to celebrate this milestone and unpack some of the learnings.Chapters0:00 Episode 100!1:11 Evolution of Podcasting3:11 Reflections13:53 Destiny vs Agency24:08 The Impact of Our Work24:28 A big thanks to @EFGHolding 25:35 Malak takes on the Lightning Round L…
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We’re continuing my conversation with Azzam Fakhreddin this week, where he tells me about his decision to shift focus to economics under the mentorship of Dr. Galal Amin and getting starting in the family hospitality business. Azzam also tells me about his involvement with the Jordan football team, which just qualified for its first FIFA World Cup …
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I’m joined today by Azzam Fakhreddin, a name familiar to many across the Middle East as a notable figure in the hospitality industry. On Part 1 of our conversation, Azzam tells me about his involvement in two significant projects, the book ‘Palestine, Memories of 1948’ and the feature film ‘Palestine36’, which is Palestine’s official entry to the 2…
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AI is a topic that has come up many times over the years on the show, so today I’m sharing a special episode of Double-Take where I’m connecting the dots from some of our previous episodes on the philosophical, ethical and practical implications of our future AI world. You’ll hear from author & AI expert Mo Gawdat on how we all need to be better ro…
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Continuing my conversation with Dr. Mona Hamdy to unpack the role of AI, and how the emerging world should prioritise its adoption. We talk about the ethical implications of technological advancements, and the need to close the gap between profit-driven AI development and our needs as a society. She also tells me about her work with Anomaly, the ‘B…
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The word AI gets bandied about by everyone in everything today, and I’ve been wanting to unpack the opportunities and challenges our future world holds for us. So I’m delighted to welcome technology ethicist Dr. Mona Hamdy to the show this week. On Part 1 of our conversation this week, we talk about her pivots, and how she found herself at this uni…
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One of the themes that often comes up on the show is giving back to the community. Today I wanted to highlight two guests who instantly come to mind when talking about giving back—the incredible heart surgeon, Sir Magdi Yacoub and META’s Regional Director, Fares Akkad. This episode is part of our new segment, Double-Take, where I take a deep-dive i…
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Author and commentator Omar El Akkad joins me this week to talk about his latest book “One day, Everyone Will Have Always Been Against This”. This is perhaps the most important book I’ve read in the last couple of years as it brought together all that I have been thinking, and feeling, about Western Liberalism. I talk to Omar about the larger theme…
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Media powerhouse Amy Mowafi returns to the show for Encore, where I check-in with your favourite alumni guests. Since we last spoke, Amy has been leading and participating in various must-attend events across Egypt. She’s also been returning to her first love, writing, with her ⁠Substack⁠. You can also catch my previous Encore conversations with ad…
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We’re continuing my conversation with the talented mezzo-soprano Farrah Al Dibany, exploring the world of opera. Farrah tells me about her experiences and challenges of her work, including her transformative journey playing Carmen, and her commitment to introducing classical music to broader audiences. She also tells me about her artistic choices o…
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Mezzo-soprano Farrah El Dibany joins me on the show this week. We cover her journey from discovering her passion for singing at 14, to her incredible performances, including the FIFA World Cup Final in Qatar and the celebration of the re-election of French President Emmanuel Macron in 2022.I had the opportunity to see Farrah perform in-person a cou…
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It’s already been an exciting 2025 for What I Did Next. So this week, my producer, Chirag, and I decided to do a check-in and recap the last six months. We talk about the inspiring conversations, guests and events that have made up the year so far, as well as a look at what’s coming up. I also share a sneak peek into our next guest episode, so list…
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Ayman Tamer is the Chairman of the Tamer Group, a third-generation business with a 100-year history in Saudi Arabia. Ayman tells me how his grandfather opened the first pharmacy in the Arab peninsula in 1922 and its evolution to one of the largest healthcare companies in the region today, with over $2.5 billion in revenue. It was clear from our con…
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A few weeks ago, What I Did Next partnered with the 2025 edition of The Narrative Summit which was held at the breathtaking Soma Bay. Today, I’m delighted to share my panel discussion where we explored perceptions of Egypt through a historical and cultural lens, a subject that is close to my heart. I was joined on the panel by historian Mahmoud Sab…
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Welcome again to What I Did Next Encore, where I check-in with some of your favourite alumni guests. Today, I’m re-connecting with one of the guests from our first-ever season, advertising director Ali Ali. He catches me up on what he’s been up to since we last spoke, his short film, Smokey Eyes, and exploring production in Saudi Arabia. Learn more…
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On this week’s bonus episode, Fatenn Mostafa Kanafani tells me about her work in documenting, codifying, and cataloging her research in art. She’s contributed a chapter in Daughters of the Nile, authored Modern Art in Egypt, and is now working on a third book. This episode is brought to you by ⁠EFG Hermes One⁠, your one app for investing in more th…
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Fatenn Mostafa Kanafani has led a life full of twists and turns. Her career trajectory has seen her go from being a successful marketer with Procter & Gamble to being instrumental in the success of the relaunch of Ahram Beverages, leading to its eventual sale to Heineken in 2002. Fatenn then turned her attention to modern Egyptian art and launched …
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On today’s episode, I’m reconnecting with pioneering Arab designer, Nadine Kanso, founder of jewellery brand BilArabi. Nadine tells me what’s been happening since our last conversation two years ago, including her partnership with Berluti, and staying authentic in an influencer-dominated world online. This episode is part of our special series, Wha…
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We’re continuing my conversation with award-winning ad director and filmmaker Omar Hilal. This week, he tells me about three key projects: the hilarious Aqua Mangos ad, the ground-breaking Royal Jordanian Ad and a sneak-peek into his upcoming film. You can listen to my full episode with Omar Hilal where he tells me about his life’s pivots, starting…
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I’m delighted to be joined by award-winning ad director & filmmaker Omar Hilal as this month’s guest. Omar is one of those people who discovered that he wanted to become a director very early in life. He started out as a photo-journalist and went on to become an accomplished ad director, with stand-out ads such as the Aqua Mangos ad for Nestle and …
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This week, I’m joined by Rawya Mansour, Chairwoman of RAMSCO Egypt and Oasis Technologies Monaco, for a special episode as part of our collaboration with The Narrative Summit 2025. Rawya is a pioneer of sustainable development and regenerative agriculture, including shifting away from chemical polymer fertilisers towards green charcoal. We’ll get i…
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Enjoy this Submission Mix for U. Dub Techno Podcast Series, a sublabel of UGK-Records (Underground Global Kommunication) a german digital electronic music label. *Double X eL alias Elroy Rossouw is at the forefront of the electronic music scene, emerging as a key figure in Cape Town’s vibrant underground culture. With a passion for deep, immersive …
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I’m excited to share a special episode from the podcast, Gems of Arabia about Arab Representation in Media. The episode, hosted by WIDN alum Hatem Al Akeel, was recorded a few weeks ago at the CNN Academy in Abu Dhabi in front of a live audience of the Academy’s latest cohort of budding journalists. We were joined by another WIDN alum Becky Anderso…
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We’re continuing my conversation with interior architect Nouf Al Moneef, Director of the Noor Riyadh festival. On today’s episode, Nouf tells me about the evolution of Noor Riyadh, why they chose light as a theme in addition to art, as well as about her own design aesthetic. You can find the first part of my conversation with Nouf in your podcast a…
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Nouf Al Moneef is an interior architect and the Director of the Noor Riyadh festival, which falls under the larger umbrella of the Riyadh Art Project. Noor Riyadh has now welcomed more than 3 million visitors and hosted artworks by hundreds of Saudi, regional and international artists. Nouf also continues to help grow the conversation about art and…
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We’re continuing my conversation with actor Khalid Abdalla this week, going behind the curtain into his solo play, Nowhere. I saw the play when I was in the UK last October and was personally moved by his performance. On this episode, Khalid tells me about the journey that led to him writing Nowhere, and the impact of his work. On a bonus episode f…
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Khalid Abdalla first became known to many of us with his incredible role in The Kite Runner. More recently, he was on our screens as Dodi Fayed on The Crown. But beyond all his subtle and challenging roles, I was personally moved by his stage performance in his solo play, Nowhere, which I saw last October. We covered so many topics during our conve…
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