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Are you ready for homeschooling to feel joyful again? Do you need support as you learn alongside your kids? Welcome to Homeschool Better Together. Hosted by Pam Barnhill, this podcast shares how to stop questioning if you are doing enough and create a homeschool experience that fits your family. Each Tuesday, we break down the big ideas into manageable chunks to give you the confidence and resources you need to finally step out of the overwhelm and into the wonder. Homeschool stories and pra ...
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Copy That Converts - Entrepreneurs, Copywriting, Launch, Email Marketing, Conversion

Megan Wisdom | Copywriter, Email Metrics Mentor, Marketing Strategist

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Are you a female entrepreneur with an online business who’s struggling to grow and nurture your audience? Do you feel like you’re not making enough sales despite your best efforts? Do you feel confused by all the marketing jargon and just wish you had a bossy business big sister to shoot it to you straight? I know you didn’t get into business to get bogged down by writing, but let’s face it, the internet is still powered by WORDS. The good news? You can harness the power of those words to co ...
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Ready to actually use a foreign language in your homeschool—and give your high schooler credit for it? This episode is a breath of fresh air for every parent who’s ever tried to check the “foreign language” box…and wondered if anything was actually sticking. Today, I’m joined again by Adelaide Olguin, founder of Talkbox Mom, whose innovative progra…
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Are you homeschooling a neurodivergent child, or just feeling like the “typical” homeschool advice doesn’t fit your real life? This episode is for all the mamas who secretly (or not-so-secretly) wish for a blueprint, but end up building a rollercoaster every single day. Today, I’m joined by Amie, a veteran mom of one, homeschooling her neurodiverge…
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Are you craving more joy, flexibility, and real connection in your homeschool? Today’s episode is a deep-dive with Angela Huber, one of our own Homeschool Better Together community moms. Angela’s homeschool journey began like so many: She swore she’d never do it, then got thrown into elearning during 2020 (which, spoiler, did NOT spark joy). Fast-f…
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Is your homeschool running on autopilot and losing its spark? You're not alone, and you’re definitely not failing. In this special episode, I’m getting real about a syndrome I call the “Ho Hum Homeschool.” You know, when you’re doing all the things, color-coded planners, checklists, math, and reading, but somehow, none of it feels like actual learn…
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Are you facing a move and feeling completely overwhelmed about starting over with your homeschool? Maybe you’re wishing for some sense of rhythm and comfort when everything else around you is shifting. In this episode, I talk with Melaney Smith, a pastor’s wife and homeschool mom of three, about what it’s like to leave everything behind and begin a…
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Ever feel like “life” is just too much to keep homeschooling going? This one’s for you. I sat down with Karissa Martin, a mom of four, seasoned homeschooler, and expert juggler who, this year alone, faced one family crisis after another: illness, caretaking, and more than a few emotional curveballs. But you know what? Not only did her family make i…
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Are you in a season where homeschooling just feels… well, impossible? Juggling toddlers, moving houses, job changes—or maybe even facing heart surgery for your baby? Deep breath—friend, this episode is proof you really can keep going, even in the crazy! Today I’m joined by my friend, marketing pro, and veteran homeschool mom Tracey Matney. Tracey’s…
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It's the 100th episode of Copy That Converts and I’m celebrating by answering YOUR most pressing questions about email marketing and copywriting.🥳 Whether you're just getting started or you're a seasoned pro, this episode is packed with tactical tips, smart strategy, and honest answers that will help you write copy that actually converts into sales…
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Are your emails feeling a little ‘blah’? What if there was a way to take your emails from 'meh' to memorable? In a world full of AI-written content and crowded inboxes, what makes someone actually want to read your emails? The answer: personality. In this episode, we’re talking about how to bring more of the secret sauce behind your online business…
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Are you ready to break out of “school-at-home” thinking and finally build a homeschool rhythm that fits YOUR real life—not just the one in the curriculum guide? This week, I invited our two resident schedule-geeks—Laney Homan and Dawn Garrett—into the studio for a lively, practical (and very honest) roundtable on all things homeschool schedules. We…
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Think your business doesn’t need to use storytelling in your marketing? Think again. In today’s episode, we’re breaking down four of the biggest lies online business owners believe about using storytelling in their marketing—and why avoiding stories might be the very thing holding you back from more clicks, more connection, and more conversions. Fr…
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If you’re tired of creating lead magnets that just sit unopened in inboxes, this episode is for you. We’re ditching the dusty PDF and diving into two opt-in ideas that actually get consumed. These high-value lead magnets are designed to help you grow your email list and rapidly improve trust with ideal clients—without adding more to your plate. You…
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What happens when your homeschool plan goes on the road—literally? Today, I’m joined by second-generation homeschooler and seasoned moving pro, Adrienne Denison, to talk about schooling through cross-country moves, starting over in a new place, and making sure your curriculum doesn’t get lost between boxes of Legos and winter coats. Adrienne unpack…
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Ever feel like you’re trying your best but not seeing the results you’d like with your email marketing? In this episode, I’m breaking down eight signs that your email marketing isn’t working the way it should—and what you can do about it. You’ll learn: Why low open rates could mean more than just a boring subject line The messaging mistake behind d…
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Have you ever ghosted your email list… for months (or years)? 🙋‍♀️ You’re not alone—and in this behind-the-scenes update, I’m walking you through exactly what happened when I decided to re-engage an old, ice-cold email list from a neglected Teachers Pay Teachers side business . This episode is part two in the Email Revival Project series. I break d…
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It’s curriculum season, and you know what that means: a flood of shiny programs, glowing reviews, and unboxing videos that make everything look like the answer to your homeschool stress. But here’s my honest take—it only counts if it actually works for your own real-life family, not just the influencer on YouTube. Today, I’m flying solo to give you…
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We've all had those days — the ones where you're drained, uninspired, and the last thing you want to do is send an email. In today's episode, I'm sharing practical ways to stay consistent with your email marketing when you’re feeling low ideas or are on the verge of business burnout. You'll walk away with simple low-energy email ideas, strategies t…
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Are you drowning in data but not sure what to do with it? Monitoring your email metrics is an important part of developing a strategic email plan that helps improve conversion rates. But email dashboards, reports, and numbers can leave you feeling overwhelmed (and maybe second-guessing everything). Even worse–some metrics have become increasingly m…
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Let’s get brutally honest: no single curriculum is ever going to save your homeschool, fix your child’s attitude, or turn your kitchen into one of those magical, Instagram-perfect learning havens. If you’re looking for the “unicorn curriculum,” keep dreaming (or better yet, listen up—because we’re about to set you free). In this episode of Homescho…
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If you’ve ever thought, “I don’t know what to write,” or “I don’t want to sound cringey or salesy,” this episode is for you! We’ll walk you through an email prompt that ANY online business owner can use to craft a story-driven email that connects, builds trust, and leads to sales—without the awkward salesy ick factor. You’ll learn how to: Use a sim…
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Not growing your email list like you hoped? What if I told you there may be a way to grow your email list without running ads or offering a new lead magnet. You might be missing leads without even realizing it! In today’s episode I’m sharing four often-overlooked places where online business owners lose potential subscribers. We’re talking about mi…
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Are you hesitant to homeschool? You're not alone! In this episode of Homeschool Better Together, host Pam Barnhill chats with Mandy McArthur and Jessica Solis Carpinelli, authors of "Hesitant to Homeschool: Answers to 20 Common Questions." Mandy and Jessica share practical insights and encouragement for parents considering homeschooling but feeling…
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​Are you looking to boost your sales without relying on social media? What if I told you that there’s a way you can potentially double your sales by using the email marketing you already have in place? In this episode, you’ll learn: How to double your email open rates Techniques to increase click-through rates Strategies for growing your email list…
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Did you know that it can cost 5 to 25 times more to gain a new client than retain a current one? That’s why it’s important to build brand loyalty–to establish repeat clients who will be your biggest superfans. In this episode, we’re digging into Mailchimp's Science of Loyalty report and uncovering how customer loyalty is deeply rooted in brain chem…
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Homeschooling high school feels like a big shift. Suddenly, you’re looking at advanced subjects, keeping transcripts, and preparing your teen for what comes next. In this episode, I sit down with Meg Angelino, our operations manager and curriculum editor, to talk about what happens when you start outsourcing classes while still juggling motherhood.…
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Planning a product launch or big promo? Before you send a single email, there are two foundational elements you must have in place to ensure your copy actually converts. Otherwise, you risk pouring time and energy into something that flops. In this episode, we’ll cover: The two non-negotiable elements of a profitable launch or product promo How mar…
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The Hawaiians have a great marketing secret…and it’s not the beaches or the beautiful weather. It’s the Polynesian tradition of "talking story"—a practice of sharing narratives to build community and connection. The power of storytelling is a tool every online business owner can use, particularly in fostering relationships and loyalty with ideal cl…
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Homeschooling high school can feel overwhelming, but it doesn’t have to be! In this episode, our community manager, Dawn Garrett, steps in as host to chat with homeschool mom Elizabeth Overcash about her experience navigating these crucial years. Elizabeth, a retired military wife, shares her unique perspective—having one child who graduated from a…
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Are you struggling with low open rates and unsure what to do better? In this episode of Copy That Converts, I’m chatting with Gillian Perkins for an interview on her podcast, Work Less Earn More. In it, I share a real-life example of a client whose email open rates soared from a dismal 12% to an impressive 50% and the steps we took to get there. We…
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In this episode, I sit down with Denise Gaskins, math educator and author, to talk about how we can transform math from a dreaded subject into something joyful and engaging. Denise shares why so many homeschoolers struggle with math and how shifting our approach can make a huge difference. She encourages parents to make math playful through games, …
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Your welcome sequence is one of the most powerful tools in email marketing. It nurtures new subscribers, builds trust, and leads to more sales. But what if your welcome sequence didn’t stop after just a few emails? Instead of a short introduction, an Endless Welcome Sequence (also known as a Forever Funnel) keeps nurturing your audience for weeks—o…
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If you’ve ever ghosted your email list (whether intentionally or not), you’re not alone! In this episode, I’m sharing a big surprise I discovered while reviving my neglected email list for an online side business that I own—and a surprising decision I made as a result. If you haven’t listened to Episode 82 yet, go back to hear all the things not to…
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Consistency in homeschooling can be a game-changer, and today I’m joined by Krystal Joslin, a military homeschooling mom and graduate of the Homeschool Consistency Boot Camp. Krystal shares how she went from a go-with-the-flow approach to building a structured, consistent homeschool routine that works—despite frequent moves and unpredictable schedu…
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You may have heard some people say email marketing is dying—but let’s be real, it’s not going anywhere. With all the chaos happening on social media platforms, email marketing is still one of the most reliable and highest-converting marketing strategies for online business owners. That said, there are some things that make people absolutely crazy a…
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