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David Lindahl Podcasts

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Underdog Ecom Podcast

Jack Oswald & David Lindahl

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🚀 Welcome to the Underdog Ecom Podcast—the raw, unfiltered podcast for ecommerce founders actually in the trenches. Tired of the same 9-figure guru success stories? We’re talking real highs, lows, and struggles of running an underdog ecommerce brand—from cash flow crunches to ad meltdowns and everything in between. 🔥 What You’ll Get: - Honest conversations about building a brand without venture capital. - What’s working (and what’s not) in DTC, Amazon, and wholesale. - The latest industry sh ...
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Multi Family Deal Lab Podcast dissects real estate investment deals of everyday people who are on their journey to building a business and realizing financial freedom by creating a Multi Family business. We’ll have a check list of items to cover how each investor got their deal, how and where they raised the money to fund that deal, what surprises happened during the due diligence process and how they handled them, the unexpected challenges they faced during pre closing and after closing, ho ...
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Q4 is make-or-break for most brands, but it’s not just about Black Friday. In this episode, Jack and David share how they’re approaching Q4 strategy, from high-level planning and product angles to managing cash flow and staying sane during the chaos. If you're an operator in the trenches, this one’s for you. 📢 Enjoyed the episode? Thanks for listen…
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In this episode of the Underdog Ecom Podcast, Jack and David dive into how creativity can be a form of capital, especially when you're cash-strapped. From pre-funding tactics and supplier negotiation tips to smart cash conversion cycle hacks, this one's all about doing more with less and making your creativity work like cash. 📢 Enjoyed the episode?…
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Today I sit down with Richard Saville-Smith, an independent scholar of madness, religion, and psychiatry. We discuss Richard’s book Acute Religious Experiences (2023), which argues that frameworks from Mad Studies can get us out from under the academy’s current habit of either pathologizing or sanitizing religious experiences. Along the way, we tal…
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If we could rewind the clock and start our ecom journeys over, what would we actually change? While far from experts, we've both been in the game for several years now, with the battle scars to prove it. In this episode, we dive into what we'd do differently if we could start it all again: from product and marketing choices to financial decisions a…
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Today I sit down with Willoughby Britton and Jared Lindahl, the interdisciplinary team from Brown University that is responsible for the “Varieties of Contemplative Experience” study on the challenges and adverse effects of meditation. We talk about the design, findings, and outcomes of the study, and how it opened up a new field of interdisciplina…
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Jack went all in on bid caps—and in this episode, we break down what’s actually happening inside the ad account. Are they finally working? David and Jack dig into the data, what’s changed, and what this could mean for other scrappy brands testing Meta ads. 📢 Enjoyed the episode? Thanks for listening! Leave a review on your favorite podcast platform…
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In this episode, we break down the apps we can’t live without—the ones that quietly power our stores and would leave us scrambling if they vanished. From managing finances to boosting conversions and staying sane operationally, we’re sharing our real MVPs. If you're feeling app fatigue and wondering what’s actually worth the cost, this one’s for yo…
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How do you run a sale that actually boosts your bottom line—and not just your stress levels? This week, we break down the thinking, execution, and outcomes of their latest sales strategies, including tiered discounts, gift card incentives, and how to track what actually worked. Real talk on margins, inventory, and learning by doing. 📢 Enjoyed the e…
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Today I sit down with Dr. Daniel M. Ingram, a retired ER physician, co-founder of the Emergent Phenomena Research Consortium, CEO of Emergence Benefactors, and a noted adept in Buddhist meditation. Together we explore “emergent phenomena,” or the spiritual, mystical, magical, energetic, and psychedelic possibilities at the deep end of human experie…
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This week, we dive deep into the power of collabs—brand, creator, and retail—and how they can drive growth without relying solely on paid ads. From custom merch drops to brand partnerships, they unpack their own wins, misses, and lessons learned trying to make collabs actually work. 📢 Enjoyed the episode? Thanks for listening! Leave a review on you…
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Jack and David pull back the curtain on how they actually use email marketing inside their brands—what's working, what's not, and all the stuff they’ve stopped wasting time on. From flows and pop-ups to why copy matters more than design, it’s a real convo about figuring email out without overcomplicating it. 📢 Enjoyed the episode? Thanks for listen…
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In this episode, Jack and David dive into the financial ups and downs of running an ecom brand — from battling cash flow crunches and navigating debt traps to rethinking channel dependencies like wholesale. David shares his candid story of turning things around with a strategic line of credit, while both hosts explore emerging traffic sources and t…
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Today I sit down with Josh Schrei, storyteller, sound artist, and host of The Emerald Podcast. Josh helps us to embrace and center the spirit world in our understanding of contemporary Buddhism. Along the way, we talk about Tibetan weather makers, shamanic battle, the trance-inducing effect of stories, and how to diplomatically negotiate with animi…
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In this episode, we dive into our recent experiments with Facebook bid caps—what’s working, what’s not, and all the frustrating in-betweens. From campaign structures to profitability tradeoffs and whether small brands like ours can really thrive with cost-controlled ad strategies, we break down what it’s really like trying to make Meta ads work whe…
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In Episode 12, Jack and David dive deep into the gritty reality of shipping—comparing in-house fulfillment vs. 3PLs. They unpack their personal setups, the hidden costs, control trade-offs, horror stories, and why neither path is as simple as it seems. Whether you're taping boxes in your garage or ready to outsource, this convo hits home. 📢 Enjoyed…
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In this episode, we dive into the "Profit First" mindset; what it is, why it’s hard to implement in the unpredictable cash-hungry world of ecom, and how it’s helped us along the way. From frozen Amex cards to tax surprises, we explore how to manage cash flow when inventory eats your capital, and what it takes to build a business that funds itself -…
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Today I sit down with Mary Shutan, a spiritual teacher specializing in awakening and shadow work. Our conversation focuses on the weirdness, emotional volatility, darkness, and other challenges that inevitably accompany serious spiritual practice. Along the way, we talk about the diverse range of awakenings, the difficulties of managing kundalini e…
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In this episode, we unpack why product—not just ads—is at the heart of everything. From launch cadence and customer feedback to staying on-brand (or not), we share what’s been working, what hasn’t, and how we’re both thinking about product development heading into the next stage of our brands. A practical, honest chat from two founders still figuri…
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I​​n Episode 9 (wow, how did we get here already!), we’re getting real about Meta ads: the good, the bad, and the painfully expensive. We talk through what’s working (finally), what’s not, and all the messy lessons we’ve learned running our own ad accounts without big budgets or fancy agencies. 📢 Enjoyed the episode? Thanks for listening! Leave a r…
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In this episode, Jack and David go deep on the real behind-the-scenes of product design, sourcing, and packaging—when you don’t have a big team or massive budgets. From hiring designers to leveraging suppliers, and from poly mailers to box regrets, this one’s packed with practical tips for scrappy founders figuring it out as they go. 📢 Enjoyed the …
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From pro tennis tours to Pacific Northwest pop-ups—Jack and David share how they stumbled into the world of e-commerce and built their brands from scratch. In this episode, they dive into the unexpected twists, early mistakes, and the wins that shaped their journeys, all while keeping it real about what it actually takes to build something from not…
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In this episode, Jack picks David’s brain on all things B2B and wholesale—from getting stocked in REI and airport gift shops to building a Shopify-powered wholesale channel from scratch. They dive into tools like Faire, SparkLayer, and Trunk, discuss margins, outreach tactics, and what makes wholesale a viable (and sometimes brutal) growth lever fo…
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Today I sit down with Miguel Farias, an experimental psychologist and researcher of religion, spirituality, and cognition. Together we try to get to the bottom of whether meditation is actually good for you through a comparison of Miguel's research on the adverse effects of meditation with my research on Asian notions of meditation sickness. Along …
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In this one, David breaks down how he pulled off a mystery box sale to move excess inventory—VA hacks, ops chaos, and way better ROAS than expected. Jack’s deep in stockouts throughout a sale, wrestling with whether to open up pre-orders… We get into the real trade-offs of crowdfunding, cash flow pressure, and why sometimes it’s better to just wait…
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In this episode, we open up about the very real challenges of juggling fixed costs — from surprise fulfillment bills and tariff headaches to stacking revenue-based loans. We discuss how we’re purging unnecessary apps, negotiating SaaS pricing, and finding creative ways to turn fixed costs into opportunities. If you’re navigating tight margins and t…
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This isn’t another e-commerce podcast filled with gurus telling you how rich they are. We’re in the trenches, running our own brands, and sharing the real ups and downs of building an ecom business in 2025. This week, we (David & Jack) are getting real about the challenges we’re facing right now in our businesses—along with some cool experiments we…
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Today I sit down with David Gordon White, a distinguished indologist and scholar of Tantra. Our conversation focuses on David’s most recent project tracing the transregional histories of spirits, gods, demons, and their associated rituals across Eurasia. Along the way, we dive into an intellectual conversation about dog-headed men, angry goddesses,…
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This isn’t another e-commerce podcast filled with gurus telling you how rich they are. We’re in the trenches, running our own brands, and sharing the real ups and downs of building an ecom business in 2025. In true Underdog Ecom style, we’re diving deep into the Shopify apps we’re paying for—what’s worth it, what’s not, and how much we’re actually …
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This isn’t another e-commerce podcast filled with gurus telling you how rich they are. We’re in the trenches, running our own brands, and sharing the real ups and downs of building an ecom business in 2025. In this first episode, we (Jack & David) introduce ourselves, why we started this podcast, and what you can expect. Spoiler: We’re keeping it r…
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💀💀 Warning: This episode contains potentially disturbing content! 💀💀 Today I sit down with Justin McDaniel, a scholar of Theravada Buddhist literature and art. Together we explore the darker side of Thai Buddhism, including meditation on decomposing bodies, fetus spirits, corpse oil, and the spectrum of white and black magic. We discuss the logics …
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Today I sit down with Jack Schaefer and Josh Paynter, co-abbots of the Parting Clouds Temple, to discuss their practice of Daoist exorcism. We talk about the differences between spirits, ghosts, demons, and other entities; as well as a range of practices including talismans, body replacement, curse breaking, and spiritual battle. Along the way, we …
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You are not mistaken: this is in fact the podcast formerly known as The Blue Beryl. We have changed our name for season 3, as we are embracing the darkness! You'll notice a new logo and a new URL, but if you're a subscriber, there's nothing you need to do. Everything will automatically be updated. In today's episode, we are launching the new season…
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PLEASE NOTE: Shortly, we will be changing our name to Black Beryl. Your subscription will automatically update and no action is necessary on your part. Thanks for your continued support! Today I sit down with Volker Scheid, an interdisciplinary scholar and longtime practitioner of Chinese medicine. Together, we take an intellectual deep dive into h…
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In this episode I sit down with Frances Garrett, a scholar of Tibetan culture, history, and language. We talk about Frances’s interests in embodiment and movement, and how her experiences as ballet dancer, surfer, and rock climber connect with her work on religion and healing. Our conversation focuses on her commitment to embodied and trauma-aware …
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Today I sit down with Blue Beryl's producer, Lan A. Li, a historian of Chinese science, medicine, and the body. We talk about their life-long practice of qigong, the limits of academic critique, and the integration of divergent epistemologies in studying Chinese anatomy. Along the way, we discuss Lan’s new book, Body Maps: Improvising Meridians and…
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In this episode I sit down with Ruth Westoby a scholar, teacher, and practitioner of yoga. We discuss Ruth’s work on the body in early hatha yoga texts. We talk about the broad diversity of approaches to the material body in these sources, including their ideas about gender, the cultivation of powers, and approaches to liberation. Along the way, we…
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Today, I sit down with Theodora Wildcroft, a researcher, anthropologist, and long-time teacher of what she calls “post-lineage yoga.” We discuss Theo's ethnographic research on yoga in the UK, focusing on its connections with animism, paganism, and other somatic practices. We also dive into Theo’s personal approach to yoga as a liberatory practice …
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Today I sit down with Willa Blythe Baker, a writer, translator, and teacher of meditation based on Himalayan Buddhist tradition. We talk about Willa’s early discovery of Buddhism with her mother, her time living as a nun, and our shared experience in graduate school at UVa. We then do a deep-dive into Buddhist tantra and the alchemical transformati…
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Today I sit down with Dr. Brandt Stickley, associate professor of classical Chinese medicine at the National University of Natural Medicine. We talk about Brandt’s approach, which he calls “nondual psychosomatic medicine.” We also explore how perceiving yin and yang moment by moment can be a portal to nondual experience, and how placing needles in …
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In this episode, I sit down with Naomi Worth, a scholar and practitioner of Tibetan Buddhism’s postural yoga tradition. We dive into Naomi's experiences in yogic retreats, highlight the vigorous movement and intense visual elements of the practice, and explore yoga’s role in the Nyingma contemplative path. Naomi also shares how she balances her sch…
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Today I sit down with Justin B. Stein, a specialist in modern Japanese religion and the preeminent historian of Reiki. We discuss Justin’s new book, Alternate Currents, about the transnational origins of Reiki, and also get into his perspective as a both a scholar and a Reiki practitioner. Along the way, we ask what Reiki has to do with Buddhism, w…
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I sit down with Dominic Steavu, a historian of Chinese religion and healing from UC Santa Barbara. We discuss the central role of the body in medieval Daoist practices, and talk about the Daoist use of psychedelics to facilitate mystical experiences. Along the way, we touch on talismanic tattoos, internal alchemy, and embodied nonduality. Plus, Dom…
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In this debut episode of Blue Beryl's second season on embodied spirituality, I sit down with Paul C. Wang, a healer and teacher of Chinese medicine and Daoism, and host of the Daology Podcast. We talk about Paul’s practices of “memetic healing” and “clinical cosmology,” and how he works with Chinese medicine, martial arts, neigong, and spirit heal…
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Welcome to the Blue Beryl, a podcast with intelligent conversations about Buddhism, Asian Medicine, and embodied spirituality. In this episode, host Dr Pierce Salguero sits down with BBP producer Dr Lan Li to reflect on Season 1 and look ahead to Season 2. We discuss showing up for scholarly work as a whole person, how studying Buddhist medicine ch…
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Dr Pierce Salguero is interviewed by James Bae on the Buddhist Medicine & Yoga Podcast. In this extensive and in-depth conversation, we talk about differentiating religion from medicine, what Buddhist medicine can teach contemporary clinicians, current trends in the field of Buddhist studies, and hybridity versus tradition. We also explore Buddhist…
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Today I sit down with Amy Langenberg, a scholar of South Asian Buddhism, gender, sexuality, and the body. We focus on Amy’s work on misogyny in Buddhist texts, her book on Buddhist embryology, and her current project on sexual abuse in contemporary Buddhist communities. Along the way we discuss miscarriage, menstruation, and the importance of femin…
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Today I sit down with Pamela Boyce Simms, a Buddhist practitioner, herbalist, and cultural healer. We talk about how Pamela’s Buddhist practice enables her to facilitate self-care sovereignty for impoverished rural and urban communities. We also discuss how she uses deep meditation states to navigate the stark racial and political divides facing co…
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In this episode, I sit down with Kin Cheung, a scholar of contemporary Buddhism at Moravian University. We talk about his research on a Chinese American community healer who happens to be his father. We discuss how his father’s practice raises challenging questions for scholars, and reveals gaping holes in current academic approaches to Buddhism. A…
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Today I sit down with Rev. Nathan Jishin Michon, a postdoctoral fellow at Ryukoku University and an ordained priest in the Shingon Buddhist tradition. Our conversation touches on diverse Buddhist healing rituals and the role of light in Shingon practice and cosmology. We discuss the playfulness and innovation in modern Japanese Buddhism, and the ri…
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Today I sit down for an in-depth conversation with my good friend, Michael Stanley-Baker, a scholar of Chinese religion and medicine. We talk about Mike’s international childhood and how his family history influenced his intellectual life, his training as a Chinese medical practitioner, and his book co-edited with Vivienne Lo, the Routledge Handboo…
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