Best Darrell Davis Podcasts (2025)

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184: Nadia Davis: How to decide if attribution data is good enough to guide strategy 1:09:07

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4d ago1:09:07

1:09:07

What’s up everyone, today we have the pleasure of sitting down with Nadia Davis, VP Marketing at CaliberMind. (00:00) - Intro (01:12) - In This Episode (02:53) - Understanding the Attribution Periodic Table Framework (07:49) - Why Marketing Teams Face Higher ROI Pressure Than Other Departments (20:15) - Why Attribution Fails Without Data Stewardshi…

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183: Kevin White: Building a super IC role to escape management burnout and fixing the broken promise of AI SDRs 59:43

11d ago59:43

59:43

What’s up everyone, today we have the pleasure of sitting down with Kevin White, Head of GTM Strategy at Common Room. (00:00) - Intro (01:00) - In This Episode (02:59) - How to Design a Super IC Role for Senior Marketers (09:11) - How to Get Comfortable With Public Visibility as an Introverted Leader (10:39) - sing Empathy and Product Demos to Buil…

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182: Simon Lejeune: Wealthsimple’s VP of Growth on 2 keys to be a top 5% marketer 1:06:59

18d ago1:06:59

1:06:59

What’s up everyone, today we have the pleasure of sitting down with Simon Lejeune, VP of Growth at Wealthsimple. (00:00) - Intro (01:16) - In This Episode (03:55) - How to Escape Local Maximum Traps in Growth Marketing (08:59) - Productive Laziness Mindsets (12:03) - The Psychological Trap of A/B Testing (15:55) - Balancing Clean Experiments with B…

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181: Alison Albeck Lindland: Climb the AI Literacy Pyramid and Stand Out as a Customer‑First Marketer 59:29

25d ago59:29

59:29

What’s up folks, today we have the pleasure of sitting down with Alison Albeck Lindland, CMO at Movable Ink. (00:00) - Intro (01:14) - In This Episode (03:10) - 1. Movable Ink's Platform Evolution (04:19) - 2. Alison's 3 Stage Journey at Movable Ink (05:08) - 3. Using Customer Relationships to Future Proof a Marketing Career (09:50) - 4. Building A…

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180: István Mészáros: Merging web and product analytics on top of the warehouse with a zero-copy architecture 59:15

1M ago59:15

59:15

What’s up everyone, today we have the pleasure of sitting down with István Mészáros, Founder and CEO of Mitzu.io. (00:00) - Intro (01:00) - In This Episode (03:39) - How Warehouse Native Analytics Works (06:54) - BI vs Analytics vs Measurement vs Attribution (09:26) - Merging Web and Product Analytics With a Zero-Copy Architecture (14:53) - Feature…

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179: Tiankai Feng: The comeback of data quality and how NLP is changing the data analyst role 1:04:42

1M ago1:04:42

1:04:42

What’s up everyone, today we have the pleasure of sitting down with Tiankai Feng, Data & AI Strategy Director at Thoughtworks and Author of Humanizing Data Strategy. (00:00) - Intro (01:06) - In This Episode (03:18) - How Data and Marketing Create a Symbiotic Relationship (06:00) - If Data Governance Is the Jedi Council, Marketing Ops Is the Rebel …

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178: Guta Tolmasquim: Connecting brand to revenue with attribution algorithms that reflect brand complexity 1:06:44

2M ago1:06:44

1:06:44

What’s up everyone, today we have the pleasure of sitting down with Guta Tolmasquim, CEO at Purple Metrics. Summary: Brand measurement often feels like a polite performance nobody fully believes, and Guta learned this firsthand moving from performance marketing spreadsheets to startup rebrands that showed clear sales bumps everyone could feel. She …

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177: Chris O’Neill: GrowthLoop CEO on how AI agent swarms and reinforcement learning boost velocity 58:23

2M ago58:23

58:23

What’s up everyone, today we have the pleasure of sitting down with Chris O'Neill, CEO at GrowthLoop. Summary: Chris explains how leading marketing teams are deploying swarms of AI agents to automate campaign workflows with speed and precision. By assigning agents to tasks like segmentation, testing, and feedback collection, marketers build fast-mo…

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176: Rajeev Nair: Causal AI and a unified measurement framework 1:08:49

2M ago1:08:49

1:08:49

What’s up everyone, today we have the pleasure of sitting down with Rajeev Nair, Co-Founder and Chief Product Officer at Lifesight. Summary: Rajeev believes measurement only works when it’s unified or multi-modal, a stack that blends multi-touch attribution, incrementality, media mix modeling and causal AI, each used for the decision it fits. At Li…

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175: Hope Barrett: SoundCloud’s Martech Leader reflects on their huge messaging platform migration and structuring martech like a product 1:03:01

2M ago1:03:01

1:03:01

What’s up everyone, today we have the pleasure of sitting down with Hope Barrett, Sr Director of Product Management, Martech at SoundCloud. Summary: In twelve weeks, Hope led a full messaging stack rebuild with just three people. They cut 200 legacy campaigns down to what mattered, partnered with MoEngage for execution, and shifted messaging into t…

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174: Joshua Kanter: A 4-time CMO on the case against data democratization 1:05:01

2M ago1:05:01

1:05:01

What’s up everyone, today we have the pleasure of sitting down with Joshua Kanter, Co-Founder & Chief Data & Analytics Officer at ConvertML. Summary: Joshua spent the earliest parts of his career buried in SQL, only to watch companies hand out dashboards and call it strategy. Teams skim charts to confirm hunches while ignoring what the data actuall…

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173: Samia Syed: Dropbox's Director of Growth Marketing on rethinking martech like HR efforts 59:31

3M ago59:31

59:31

What’s up everyone, today we have the pleasure of sitting down with Samia Syed, Director of Growth Marketing at Dropbox. Summary: Samia Syed treats martech like hiring. If it costs more than a headcount, it needs to prove it belongs. She scopes the problem first, tests tools on real data, and talks to people who’ve lived with them not just vendor r…

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172: Ankur Kothari: A practical guide on implementing AI to improve retention and activation through personalization 52:46

3M ago52:46

52:46

What’s up everyone, today we have the pleasure of sitting down with Ankur Kothari, Adtech and Martech Consultant who’s worked with big tech names and finance/consulting firms like Salesforce, JPMorgan and McKinsey. The views and opinions expressed by Ankur in this episode are his own and do not necessarily reflect the official position of his emplo…

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171: Kim Hacker: Reframing tool FOMO, making AI face real work and catching up on AI skills 1:01:26

3M ago1:01:26

1:01:26

What’s up everyone, today we have the pleasure of sitting down with Kim Hacker, Head of Business Ops at Arrows. Summary: Tool audits miss the mess. If you’re trying to consolidate without talking to your team, you’re probably breaking workflows that were barely holding together. The best ops folks already know this: they’re in the room early, prote…

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170: Keith Jones: OpenAI’s Head of GTM systems on building judgement with ghost stories, buying martech with cognitive extraction and why data dictionaries prevail 58:34

3M ago58:34

58:34

What’s up everyone, today we have the pleasure of sitting down with Keith Jones, Head of GTM Systems at OpenAI. Also just a quick disclaimer that Keith is joining the podcast as Keith the technologist and human, not the employee at OpenAI. The views and opinions he expresses in this episode are his own and do not represent OpenAI. Summary: The best…

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169: Elena Hassan: Visa acquires your startup but nobody warns you about the tech stack aftermath and enterprise culture shock 1:00:50

4M ago1:00:50

1:00:50

Summary: Elena has done what most startup marketers only guess at; made it through multiple acquisitions and now leads global integrated marketing at Visa. In this episode, she breaks down what actually changes when you go from scrappy lead gen to enterprise brand building, why most martech tools don’t survive security reviews, and how leadership w…

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168: AI's Talent Crunch: Marketing jobs on the brink and those set to thrive 54:04

4M ago54:04

54:04

What’s up folks, today we’re diving into the AI talent crunch and exploring which marketing roles have the strongest staying power and which are most likely to be replaced by AI. Summary: Shit is changing fast. Don’t wait for someone to guide you. Navigate this transition by focusing on judgment tasks while letting AI handle predictions. At risk ar…

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167: Moni Oloyede: The marketing ops identity paradox, why attribution is a waste of time and why GTM engineering is just sales ops 1:02:37

4M ago1:02:37

1:02:37

What’s up everyone, today we have the pleasure of sitting down with Moni Oloyede, Founder at MO Martech. Summary: Your buyers can't remember why they bought from you, our brains physically can't store that information correctly. But we've built elaborate attribution systems pretending otherwise. Moni helps us understand why we need to stop creditin…

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166: Constantine Yurevich: Visit Scoring, an alternative to MMM and MTA few marketers know about 1:08:08

4M ago1:08:08

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What’s up everyone, today we have the pleasure of sitting down with Constantine Yurevich, CEO and Co-Founder at SegmentStream. Summary: Multi-touch attribution is a beautifully crafted illusion we all pretend to believe in while knowing deep down it's flawed. The work is mysterious, but is it important? The big ad platforms sell us sophisticated so…

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165: Ashley Faus: Building content that matches actual human thinking by integrating lifecycle, content and product marketing 1:08:28

5M ago1:08:28

1:08:28

What’s up everyone, today we have the pleasure of sitting down with Ashley Faus, Head of Lifecycle Marketing at Atlassian. Summary: Marketing frameworks often fail because they ignore how humans actually behave. People don't follow neat, linear paths; they explore, double back, and leap ahead based on genuine interests. Drawing from her diverse exp…

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164: Ruari Baker: The 3 most important things you can do for email deliverability: Multi-subdomains, email validation 3.0 and good ol’ postmaster 1:01:10

5M ago1:01:10

1:01:10

What’s up everyone, today we have the pleasure of sitting down with Ruari Baker, Co-Founder and CEO of Allegrow. Summary: Your fancy AI personalization messaging strategy doesn’t mean anything if you don’t also have a strategy for email deliverability. Ruari busts long-standing myths about HTML vs plain text, why open rates died with Apple's 2021 p…

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What Now America? Trump 2.0 7:18

5M ago7:18

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Virtually everything I and others warned about before the presidential election came to pass. There is a way forward!

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163: Danielle Balestra: Building AI and Martech Stacks Inside Regulated Enterprise is More Rewarding Than Startups 59:10

5M ago59:10

59:10

What’s up everyone, today we have the pleasure of sitting down with Danielle Balestra, Director of Marketing Technology and Operations at Goodwin. Summary: Marketing operations power organizational change through deep system understanding. Danielle reveals how strategic operators transform corporate landscapes by mapping intricate human networks, t…

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162: Rich Waldron: How to build and manage AI agents from a single, composable platform without coding 1:05:57

5M ago1:05:57

1:05:57

What’s up everyone, today we have the pleasure of sitting down with Rich Waldron, Co-founder and CEO at Tray.ai. Summary: Marketing ops folks stand at a crossroads where iPaaS platforms and AI agents are colliding in crazy ways. Rich pulls back the curtain on what happens when workflows become agent "skills": Imagine your carefully built automation…

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161: Angela Rueda: Meta’s Director of Martech on build vs buy, vendor selection and hybrid stacks 1:03:53

5M ago1:03:53

1:03:53

What’s up everyone, today we have the pleasure of sitting down with Angela Rueda, Director of Business Martech at Meta. Summary: Angela walked into Meta's engineering-first culture, discovering a sprawling mess of DIY custom martech solutions, and leading the organization through a fundamental mindset shift about build vs. buy decisions. She brings…

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Murder at the Warehouse | Ep. 19 - Meeting Jake 36:58

6M ago36:58

36:58

Although they talk to him often, Jacinda Davis and Kevin Fitzpatrick have never actually met Jake Silva face to face. While they're in California they take the opportunity to meet with one of Jake's attorneys, Audrey McGinn, who explains what's happening with the DNA testing. The Proof team also hears from Renee's mom, Donna Ramos, who has some une…

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160: Mac Reddin: How to leverage dinosaurs to get warm intros and drive better pipeline 1:03:44

6M ago1:03:44

1:03:44

What’s up everyone, today we have the pleasure of sitting down with Mac Reddin, Founder and CEO of Commsor. Summary: Mac treks through the Jurassic wilderness of modern sales, where outbound campaigns cannibalize themselves while AI-powered sequences are degrading response quality by the day. Real marketing power flows through human networks, forwa…

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159: Ana Mourão: Privacy-first data literacy and modernizing legacy martech at a global enterprise with data templates and POCs 53:14

6M ago53:14

53:14

What’s up everyone, today we have the pleasure of sitting down with Ana Mourão, CRM, Customer Data and CDP Advisor. About Ana Ana started her career in the financial services sector before moving to field marketing and ecomm partnerships She then spent 5 years as a Marketing leader at 3M She created the Experimental Marketer framework to help marke…

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158: Jeff Lee: How Calm’s Billion customer message machine unites martech and engineering 51:05

6M ago51:05

51:05

What’s up everyone, today we have the pleasure of sitting down with Jeffrey Lee, Lifecycle Marketing Technical Lead at Calm. About Jeff Jeff started his career as an IT specialist at IBM He then joined Merchant Circle as a FE Web dev and eventually ended up managing a team of web developers He later joined Flipboard – a popular social magazine app …

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157: Sandy Mangat: How to fix outbound with a crystal ball and signal-powered AI agents 58:58

6M ago58:58

58:58

What’s up everyone, today we have the pleasure of sitting down with Sandy Mangat, Head of Marketing at Pocus. Summary: AI and outbound prospecting has flooded our inboxes with poorly personalized, irrelevant, and frankly lame template attempts at human connection. But some teams are seeing the light… the purple light. Sandy takes us inside the diml…

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156: Chris Golec: The Godfather of ABM is on his 3rd company and he’s solving attribution for B2B marketers with AI 58:59

7M ago58:59

58:59

What’s up everyone, today we have the pleasure of sitting down with Chris Golec, Founder & CEO at Channel99. Summary: The Godfather of ABM takes us through his humble beginnings in Detroit's industrial trenches to category creation and entrepreneurial expeditions. His journey spans building magnetic company cultures, cracking the code on remote wor…

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155: Meg Gowell: Typeform’s full stack marketer on growth experiments, brand momentum and warehouse-native stacks 1:03:26

7M ago1:03:26

1:03:26

What’s up everyone, today we have the pleasure of sitting down with Meg Gowell, Director of Growth Marketing at Typeform. Summary: Marketing leadership in 2025 is a wild time. After years of learning martech and technical concepts to become a full stack marketer, you finally land that dream director gig... only to watch your hard-earned tech skills…

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154: Confessions of Product Marketing Misfits Who Actually Know GTM and Translate Marketing Buzzwords for Breakfast 1:01:09

7M ago1:01:09

1:01:09

What’s up everyone, today we have the pleasure of sitting down with the lads from We're not marketers. Summary: When did everyone on LinkedIn suddenly become a GTM expert? The misfits from ‘We're Not Marketers’ dive into this chaos, explaining why Go-to-Market strategy has become the most misused term in marketing. They share product marketing stor…

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153: Sundar Swaminathan: How Uber measures the ROI of marketing according to their former Growth Marketing Data Science Lead 1:08:13

7M ago1:08:13

1:08:13

What’s up everyone, today we have the pleasure of sitting down with Sundar Swaminathan, author of the experiMENTAL newsletter and part time Marketing and Data science advisor? Summary: After leading Uber's Marketing Data Science teams, Sundar shares insights that work for both tech giants and startups. Beyond uncovering that Meta ads generated zero…

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152: Sarah Krasnik Bedell: A data eng turned marketer on embedded marketing analysts and batch vs webhook pipelines 58:36

8M ago58:36

58:36

What’s up everyone, today we have the pleasure of sitting down with Sarah Krasnik Bedell, Director, Growth Marketing at Prefect. Summary: What happens when a data engineer with an obsession for truth-testing crashes into marketing's sacred cows? Sarah's journey from code to campaigns unfolds like a detective story, where she picks apart marketing m…

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151: Austin Hay: An operator’s guide to AI agents, composability, building in concert and self-designing APIs 1:10:59

8M ago1:10:59

1:10:59

What’s up everyone, welcome to our first episode of 2025 – today we have the pleasure of sitting down with Austin Hay, Co-Founder and Co-CEO at Clarify and Martech Teacher at Reforge. Summary: Something extraordinary is brewing in the world of martech. In the near future, Austin thinks AI agents will turn into an omniscient digital butler, anticipa…

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150: Welcoming Darrell Alfonso as a co-host, celebrating baby milestones and the top 2 predictions for martech by 2030 34:40

9M ago34:40

34:40

What’s up everyone, today is our last episode of the year and if you paid attention to the intro, I’m excited to officially welcome Darrell Alfonso as the newest co-host of the podcast! Summary: The Humans of Martech enters an exciting new chapter with Darrell Alfonso joining as co-host, bringing fresh energy and insights to the show. As a long-tim…

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149: Kacie Jenkins: Sendoso’s SVP of Marketing on capturing the true impact of marketing and avoiding reductive metrics 1:09:28

9M ago1:09:28

1:09:28

What’s up everyone, today we have the pleasure of sitting down with Kacie Jenkins, SVP Marketing at Sendoso. Summary: Marketing isn’t about cramming creativity into a spreadsheet, and Kacie’s journey proves it. She took on last-touch attribution, broke free from narrow metrics, and built a system that told the whole story, one where sales and marke…

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Russian Roulette | Ep. 19 - Two Years Later 1:04:45

9M ago1:04:45

1:04:45

On December 8, 2022, Lee Clark and Cain Joshua Storey were exonerated after serving 25 years in prison for a crime they did not commit. Taped during a session at the Rome International Film Festival in November 2024, Susan Simpson, Jacinda Davis, and Kevin Fitzpatrick sit down with Lee and Josh to talk about life two years post exoneration. With sp…

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Talking to My Tribe and Cultivating Power 18:17

9M ago18:17

18:17

Given the fact that we, Black people, continue to be offered nothing in return for our votes, why continue to vote Democrat? From now on, I am only talking to my "tribe." Like-minded people who want progress and will vote Democrat or Republican to get it.

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148: Stephen Stouffer: Understanding AI's Role in Customer Journeys and Messaging 50:50

9M ago50:50

50:50

What’s up everyone, today we have the pleasure of sitting down with Stephen Stouffer, Director of Automation Solutions at Tray.ai and the first ever returning guest. We had Stephen on earlier in the year in episode 112 where we unpacked the practical wonders of combining AI tools with iPaaS solutions. Summary: AI can transform your marketing withou…

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147: Nataly Kelly: Making global feel local through the power of marketing localization 1:00:37

9M ago1:00:37

1:00:37

What’s up everyone, today we have the pleasure of sitting down with Nataly Kelly, CMO at Zappi. Summary: Global expansion is a wild process that connects brands to the unique vibe of each market, it’s not just creating a website or translating content. Every market brings its own needs, from how audiences navigate sites to what resonates visually a…

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146: Jim Williams: The strategic role of marketing ops in annual planning 55:14

9M ago55:14

55:14

What’s up everyone, today we have the pleasure of sitting down with Jim Williams, CMO at Uptempo. Summary: Forget version control spreadsheets and stale budgets, Jim’s take on marketing planning is about putting purpose behind every dollar. Instead of throwing darts at a board, focus on creating a blueprint that connects goals to actual business im…

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145: Barbara Galiza: The inconvenient truths of attribution no one wants to admit 57:29

10M ago57:29

57:29

What’s up everyone, today we have the pleasure of sitting down with Barbara Galiza, Growth and Marketing Analytics Consultant. Summary: Attribution is a bit like navigating Amsterdam’s canals: mesmerizing but full of hidden turns that don’t always make sense. You don’t need to chart every twist—just focus on finding the direction that moves you for…

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144: Steven Aldrich: Identify the martech you really need with a bottom-up analysis 1:05:51

10M ago1:05:51

1:05:51

What’s up everyone, today we have the pleasure of sitting down with Steven Aldrich, Co-CEO and Co-Founder at Ragnarok NYC. Summary: Like the aftermath of Ragnarök according to Norse mythology, the martech world is emerging stronger, more focused, and ripe with potential. Rather than being overwhelmed by the chaos, marketers should use this time to …

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143: Danny Lambert: A guide to data transformation and building a warehouse-first martech stack 1:03:05

10M ago1:03:05

1:03:05

What’s up everyone, today we have the pleasure of sitting down with Danny Lambert, Director of Marketing Operations at dbt Labs. Summary: Marketers often feel like they're battling a dragon when it comes to integrating data. We’re overwhelmed by technical jargon, stuck with outdated methods, and facing roadblocks from data teams. Danny walks us thr…

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142: Lourenço Mello: Snowflake's Product Marketing Lead on the marketing data stack of the future 55:48

10M ago55:48

55:48

What’s up everyone, today we have the pleasure of sitting down with Lourenço Mello, Product Marketing Lead at Snowflake. Summary: Lourenço drops us straight into the gravity well of martech, where Snowflake’s latest report pulls in the tools that really matter, letting the fluff float away. It’s all about data gravity, bringing the applications to …

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141: Rutger Katz: Cutting through the fluff of Lean methodology and recognizing when process gets in the way of efficiency 1:03:19

11M ago1:03:19

1:03:19

What’s up everyone, today we have the pleasure of sitting down with Rutger Katz, GTM Operations Consultant. Summary: Rutger helps us cut through the fluff of Lean methodology in marketing and how to spot when process gets in the way of efficiency. His advice is to cut out the waste—whether in your process, your tech stack, or how you measure succes…

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140: Jared DeLuca: Appcues’ Director of Ops on integrating demo bookings within your product and using AI to uncover incremental lifts from drip campaigns 58:02

11M ago58:02

58:02

What’s up everyone, today we have the pleasure of sitting down with Jared DeLuca, Director of Operations at Appcues. Summary: Jared takes us inside the mad but amazing world of martech at Appcues – the top product adoption SaaS on the planet. We cover his transition from demand gen to ops, how he’s integrated demo bookings within the product using …

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139: Ron Jacobson: Why multi-touch attribution excels in credit distribution but fails in causality 54:20

11M ago54:20

54:20

What’s up everyone, today I have the pleasure of sitting down with Ron Jacobson, Co-founder and CEO of Rockerbox Summary: Multi-touch attribution doesn’t tell you what really caused a conversion or revenue, it’s a credit distribution system. It’s still a useful guidepost in understanding where your efforts are making an impact. Incrementality testi…