Unlock the full spectrum of marketing with Marketing D-Koded, the podcast that empowers business owners with in-depth strategies and insights. Join co-hosts Daniel Kodam and Jackie Strack to dive deep in the world of marketing and emerge with a clear understanding of how to drive results for your business. You'll get the inside scoop on entire marketing strategies from concept to execution, giving you the tools and knowledge to succeed in today's competitive landscape.
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Daniel Kodam Podcasts
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Choosing the Best Web Host: What Matters Most
28:07
28:07
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28:07In this episode, Daniel and Jackie break down the basics of website hosting, what it is, why it matters, and how to choose the right plan for your business. They explain the differences between shared, VPS, and dedicated hosting using clear analogies and real-world examples. They also cover typical issues like slow support, downtime, and security r…
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In this episode, Jackie and Daniel unpack the current role of SEO as GEO gains traction and how it all fits within the evolving landscape of digital marketing. First, they talk about what GEO (Generative Engine Optimization) is, and how it compares to SEO. They also explain that while SEO continues to rely on keywords for optimizing search results,…
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Adapting Your Business Strategy During Economic Uncertainty
15:12
15:12
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15:12In this episode, Daniel and Jackie talk about how to change your business and marketing strategy with uncertain economic times. With recent changes in the U.S. presidency and ongoing global issues like war and tariff changes, consumer confidence has been shaken, leading to reduced traffic and sales for many businesses. Daniel and Jackie discuss how…
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Building Trust Through Authenticity in Marketing
20:34
20:34
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20:34Does being too authentic potentially hurt your brand? The answer may surprise you. In this episode, Jackie and Daniel discuss the significance of authenticity in businesses and unpack its essence beyond just the visible elements like websites and business cards. They discuss why it's so important to be true to your values and understand who you are…
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Stop Failing Your Marketing Goals: Three Tips for 2025 Success
20:09
20:09
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20:09In this episode, Daniel and Jackie discuss how to effectively set and achieve your marketing goals for the New Year. They emphasize the importance of creating a structured marketing plan and outline the critical steps to prevent your goals from falling short. They also talk about the concept of SMART goals, explaining how goals should be Specific, …
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The Power of Human-Driven Content in an AI World
20:38
20:38
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20:38In this episode, Daniel and Jackie explore the nuances of content marketing with a particular focus on the role of AI. The discussion begins with Jackie sharing her perspective on content marketing, which she sees as integral to marketing strategies. She talks about the evolving perception of content marketing and the recent influence of AI tools l…
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The Essentials of SEO for Business Owners
22:43
22:43
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22:43On this episode of Marketing D-Koded, Jackie and Daniel tackle what every business needs to know about Search Engine Optimization (SEO). Daniel begins by addressing the confusion surrounding what SEO truly entails and emphasizes that many business owners and marketing directors often misunderstand it. He explains that SEO, or Search Engine Optimiza…
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Mastering Marketing Fundamentals for Business Startups and Transformations
27:16
27:16
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27:16If you're ready to launch a business or make some major changes with your current business, how do you approach the marketing plan as a whole? In this episode of Marketing D-Koded, Daniel and Jackie discuss the essential steps for business owners who are just starting out or making significant changes in their enterprises. They focus specifically o…
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How Changes to Cookies Impact Your Marketing
23:33
23:33
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23:33Are cookies going away or staying, and how can you best use what's available for your marketing campaigns? Daniel and Jackie are talking all things cookies in this latest episode of Marketing D-Koded as they dive deep into the realm of third-party cookies and their implications for both consumers and marketers. talk about what cookies are, and how …
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The Future of Search: How Google's Monopoly Ruling Could Change Everything
23:50
23:50
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23:50Will Google change its business plan after a recent court ruling? Daniel and Jackie tackle the recent legal ruling labeling Google a monopoly. They discuss the implications of Google's dominant 90% market share in the search engine sector and explore the potential outcomes of the ruling, including Google's ongoing appeals and the possible unbundlin…
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Marketing Secrets: Optimizing Website Performance for Better User Experience
34:08
34:08
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34:08Hosts Daniel Kodam and Jackie Strack explore the multifaceted challenges and strategies associated with effective marketing in this first episode of Marketing D-Koded. Learn the importance of continuously monitoring websites for bugs and usability issues and why even the smallest of oversights can have massive impact on user experience and SEO. The…
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How To Set SMART Goals for Effective Marketing Campaigns
30:06
30:06
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30:06Are you setting the right goals for your marketing campaigns? In this episode of Marketing D-Koded, Jackie and Daniel break down the importance and relevance of SMART goals in the marketing industry. SMART stands for Specific, Measurable, Achievable, Relevant, and Time-bound, and they discuss why these criteria are vital to creating effective marke…
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Welcome to Marketing D-Koded, the podcast giving you a holistic view of marketing and building a brand.By Daniel Kodam & Jackie Strack
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