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Bringing a physical product to market is never a straight line. It’s messy, unpredictable and full of costly mistakes. It’s only a Prototype is the podcast that tells the real stories behind product innovation. No hype. No polished PR spins. Just honest, hard-won insight from people who’ve lived it. Hosted by Phil Staunton (Founder of D2M product design agency: https://www.design2market.co.uk/) who brings with him a wealth of industry experience and Tom Constable a seasoned podcast host and ...
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Against All Odds: Overcoming Huge Setbacks to Sell 5 Million Worldwide
55:52
55:52
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How do you recover from a disastrous TV pitch to build a global children’s brand that sells in over 100 countries? In this episode, we sit down with Rob Law, founder of Trunki, the iconic ride-on suitcase that started life as a student design project and became a multimillion-pound business. Rob shares the wild ride behind Trunki: from being public…
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Taming the Dragons whilst Saving the Planet
59:06
59:06
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How do you turn a lockdown frustration into a planet-saving product and land investment from two of the UK’s biggest Dragons? In this episode of It’s only a Prototype, we sit down with Lisa Hicks, founder of SNOAP—the world’s first solid soap dispenser that’s stylish, mess-free, and built to last 25 years. Lisa shares her incredible journey: from d…
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Bootstrapped to 800,000 Units Sold Worldwide: The Story Behind Rockit
44:23
44:23
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How do you go from a family Christmas hack to a globally recognised product used by nearly a million parents? In this episode of It’s only a Prototype, we sit down with Matt Dyson, co-founder of Rockit, the sleep-saving device that gently rocks a baby’s pushchair when parents stop pushing. Matt shares the full story: from bootstrapping in his garag…
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Welcome to It’s only a Prototype! What does it really take to launch a physical product? Spoiler: it’s messy, it’s unpredictable and it’s never as smooth as the success stories make it sound. Welcome to It’s only a Prototype, the podcast that goes behind the curtain of product development. In this trailer episode, your hosts Phil Staunton, an exper…
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