Best Corey Beasley Podcasts (2025)

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From Print Decline to AI Partnerships: Gannett CEO Sees a Different Future 28:01

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18d ago28:01

28:01

The episode features a candid conversation with the key executive of Gannett, owner of the nation’s biggest newspaper chain and operator of the one of the largest news audiences on the Internet. In an interview, Chairman and CEO Mike Reed shares insights on why Gannett is moving away from dependency on search engine traffic, how partnerships with A…

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Salem's CEO on Reinventing Radio: From Faith-Driven Broadcasting to a Digital Future 24:01

24d ago24:01

24:01

Where is one of the nation's largest Christian and conservative broadcasters placing its bets on the future? Salem Media CEO Dave Santrella discusses a new financial discipline for the company's radio stations, skyrocketing growth in podcasting, and record revenue for political. He also talks about strong digital performance and whether he consider…

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Beasley Takes a Bold New Path, With Digital Front and Center 24:45

2M ago24:45

24:45

Beasley Media's CEO foresees a fast-approaching future for radio companies and believes bold steps and tough decisions will be necessary for those who want to survive it. In an interview, CEO Caroline Beasley becomes the industry's second radio executive to embrace a "digital first" strategy and outlines what that will mean for a 64-year-old compan…

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Sinclair's Rob Weisbord, on the Future of Local TV Stations 24:26

2M ago24:26

24:26

Rob Weisbord, Sinclair's President & COO of Local Media, weighs in on how the nation's second-largest operator of TV stations is investing in the future. The episode kicks off a series of interviews with media executives asking how they intent to compete with the likes of Google, Spotify, Hulu, Facebook, Amazon, and others who annually invest billi…

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Matt Britton Discusses How 'Generation AI' Will Change the Media 26:12

2M ago26:12

26:12

Thinking about AI brings back the old drinking-from-a-firehose analogy. But podcast guest Matt Britton, who's just published "Generation AI," has a simple suggestion. Corey & Gordon seize on a single word from the interview that sums what needs to STOP if we want to unlock the potential of AI. Britton's book can be accessed at https://generationai.…

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Outdoor Continues to Flourish, Thanks to Digital Signage and 'News' Messaging 23:04

3M ago23:04

23:04

The outdoor advertising industry is the only legacy media that's been emboldened by internet, continuing to grow while competing media shrink. Hosts Gordon & Corey explore the possibility that the outdoor advertising industry might leverage its digital signage to compete with the local news industry. They bring on outdoor industry consultant Kevin …

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Local Advertising is Sold, Not Bought . . . But Not for Long 24:08

3M ago24:08

24:08

SMBs are becoming more savvy about advertising. That leads Gordon & Corey to predict the rise of DIY platforms and the fliping of the longtime notion that local advertising is sold, not bought. While the prospect seems scary for publishers, business-transformation expert Kiran Paranjpe from Lineup systems offers a unique perspective on how they mig…

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2 Big Rocks Headed for the Local Advertising Pond 20:31

4M ago20:31

20:31

Two big things are about to ripple the $150 billion local advertising pond. But Corey & Gordon acknowledge completely ignoring them in their newly released annual missive on the state of local advertising. Was it an oversight, or is there something else behind the omission? The podcast features an interview with Allison Schiff, managing editor of A…

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Jeff Warshaw's 'Alpha' Vision For Radio: Stop Cutting, Start Hiring 22:07

5M ago22:07

22:07

Jeff Warshaw doesn't plan to participate in radio's "race to the bottom." The CEO of Connoisseur Media just bought Alpha Media, expanding Connoisseur from 11 stations to 218. It's a move that bucks the industry trend to lay off people and cut budgets -- particularly because of what Warshaw says about his plans to hire and invest even more. In an in…

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TV's Been Promising ATSC 3.0, But Where Is It? 25:54

5M ago25:54

25:54

Local broadcasters are pinning hopes on NextGenTV reviving their industry. But more than a decade after the first tests of ATSC 3.0 standards, consumer adoption remains stalled below 10%. Co-hosts Corey and Gordon see a maze of hurdles and take their skepticism to Madeleine Nolan, president of the ATSC: The Broadcast Standards Organization, seeking…

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Patch Latches onto AI to Supercharge its Local Expansion 26:03

6M ago26:03

26:03

Eleven years old and profitable, Patch is reversing the trend of so-called news deserts. And it's using AI to supercharge its expansion efforts to tends of thousands of communities. This episode features an interview with Patch CEO Warren St. John, who describes how Patch has gone from delivering information for 1,900 sites to now offering informat…

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Fatigued by Ads and Opinions, More Consumers Pony Up for Online Subscription 'Experience' 25:36

7M ago25:36

25:36

Have hypercharged opinions and rampant banner ads opened up an opportunity for online subscriptions? Recent reports by newspaper companies Gannett, Lee Enterprises, and The New York Times show increasing revenue from online consumers of news and information, and one New Zealand publisher is seeing remarkable success by scaling back ads, vastly impr…

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Mythbusters Tackle Media's 'Heavy' Investments, Digital Unprofitability, and Reliance on 'Local' Audiences 22:15

7M ago22:15

22:15

In this mythbusters-styled episode, the hosts focus on three oft-stated facts: Many legacy media companies are investing heavily in digital; the unprofitability of digital products is curtailing their sales; and their core strength is tied to large audiences of local consumers. Gordon & Corey are joined by longtime sales expert Jim Brown, who helps…

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How KSL.com Became a Local Media 'Phoenix' 24:01

8M ago24:01

24:01

Gordon & Corey see signs of Phoenix-style rebirth for a handful of media companies. These survivors have begun generating enough digital growth to completely offset declines in their legacy media businesses. The hosts identify three of them and focus on one -- KSL.com in Salt Lake City, operated by Deseret Digital Media. An interview with its key e…

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Whither Local TV? Checking in With Gray Media's Pat LaPlatney 29:48

8M ago29:48

29:48

With the ebbing of political ad dollars and cable retransmission fees, 2025 will likely be a lean year for TV broadcasters. In this episode, Gordon & Corey review the industry's woes, debate the survival strategies, and seek insights from the co-CEO of one of the nation's biggest local broadcasters, Gray Media. Stay in the loop with all things Borr…

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The Dirty Little Secret to Exponential Growth in Sales 15:50

9M ago15:50

15:50

The hosts profess to know the secret to driving exponential growth in ad sales, but they've also witnessed an ugly problem associated with it: churn. The episode features an expert on the issue, who shares some scary numbers on that percentage of digital ad buyers that sign up, then disappear in short order. Stay in the loop with all things Borrell…

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What 1,000 Local Advertisers Just Told Us (Good, Bad, AND Ugly) 23:25

10M ago23:25

23:25

Corey & Gordon uncover surprises from a Q4 survey of local advertisers. They discuss what's hot for 2025, and ponder why one form of print media continues to defy gravity. They look at the good, bad, and just plain ugly -- including how advertisers rate their local ad-sales reps on overall marketing expertise and digital savvy. Spoiler alert: That'…

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Mastering Today's Media: Stop Gabbing, Cut the Fluff, Add 'Proof' 25:11

10M ago25:11

25:11

The failure point for incumbent businesses faced with a disruptive technology comes when they interpret it as being supportive of their existing business. Yet that's exactly how most media companies view the Internet. In this episode, Corey & Gordon turn to an expert, Jim Cutler, who describes how today's swipe-happy world has made traditional medi…

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Madhive's Jim Wilson Talks About Small Fish in the CTV Stream, and His New Role with Audacy 22:20

11M ago22:20

22:20

True to form, CTV and OTT advertising is a disruptive innovation that appeals more to a NEW set of would-be TV buyers -- smaller businesses. In this episode, media transformation expert Jim Wilson, who founded OTT platform Premion and is now president of Madhive, discusses what it takes to reach and serve businesses whose typical CTV buy is pretty …

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Why Dozens of Buyers Have Been Snapping Up Newspapers 29:39

11M ago29:39

29:39

Newspapers are still vanishing at a rate of one every three days, but this year more papers have actually been snapped up by willing buyers. In this episode, Gordon & Corey explore what's attracted 28 different buyers to acquire more than 300 titles so far this year. The show features an interview with Sara April, president of media brokerage firm …

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Local Content Goldmine Starts to Deliver (Even for Radio!) 24:20

12M ago24:20

24:20

Gordon & Corey explore how AI is unlocking the hidden gold for local broadcasters, newspaper publishers, and online publishers not only in archived content, but also in live news content. The show features an interview with an executive from AI software provider Veritone, who says she's getting about a dozen requests daily from researchers, politic…

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Hyperlocal Site's 100-Year Plan: Help Local Businesses 28:51

12M ago28:51

28:51

Gordon & Corey talk with a 37-year-old software entrepreneur who's taken over a hyperlocal new site in Red Bank, NJ., with a goal of surving 100 years, just like the newspaper that preceeded it. His formula is an intriguing one that doesn't so much focus on local news as it does on helping local businesses, the core source of site revenue. Stay in …

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Riegsecker Sees Local Media at an Inflection Point 21:34

1y ago21:34

21:34

Are we really in a final phase in which only a few local media companies will successfully make the digital transition? Gordon & Corey turn to advertising executive Shawn Riegsecker, who foresees the swift demise of two large and popular types of media but also sees a great deal of opportunities arising from it. "This is the moment," he says, "that…

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Finally, Local Podcasting Might Be Catching On 28:27

1y ago28:27

28:27

While national podcasts are on fire, Hosts Corey & Gordon have been wondering when local podcasting might become "a thing." They turn to podcast guru Steve Goldstein of Amplifi Media. Fresh back from the Podcast Movement in D.C., Steve details new business models at the local level and opines about one that might actually yield significant revenue.…

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Are Digital Marketing Services Worth Selling? 21:17

1y ago21:17

21:17

If digital marketing services are used by more than two-thirds of advertisers, why are so many media companies -- especially TV stations -- shunning them? Are they low-margin? Too messy to implement? The hosts dive into the stats and develop what they call the "chiclet theory." Stay in the loop with all things Borrell when you join our ResearchAler…

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This Iconoclast Doesn't Mince Words on Today's Mass Media 24:05

1y ago24:05

24:05

With the summer of our discontent brewing, Corey & Gordon discuss the value of nonstop headlines to news media. Could local media rise like a phoenix? They ask a fan club member, retired media analyst and self-proclaimed iconoclast Terry Heaton, to weigh in. Brace yourself for Heaton's unvarnished take. Stay in the loop with all things Borrell when…

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Local Media's Near-Term Fate: Hobby Shop or Rising Phoenix 32:03

1y ago32:03

32:03

Gordon & Corey double-down on their prediction that local media companies are in their "final phase," with many destined to become the equivalent of small hobby shops. But they also see some rising like a phoenix. What's the secret? Here's a hint: The podcast features an interview with the dean of one of the nation's most prominent schools of mass …

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The Forgotten Goldmine in Email 25:35

1+ y ago25:35

25:35

What's the preferred medium when it comes to business communications? What's the top choice of advertisers when purchasing ads? What do people readily give up as "currency" for accessing content, getting a discount coupoun, or entering a contest? Email! This episode focuses on why email is so pervasive and powerful, yet so overlooked by many in the…

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Radio's New Leader Brings An Attitude To the Job 32:31

1+ y ago32:31

32:31

Gordon & Corey ruminate why radio people are so scrappy and seek answers from Mike Hulvey, the newly appointed CEO of the Radio Advertising Bureau. During the interview, Mike reveals a genetic secret that suggests he might be radio's natural-born superhero. Stay in the loop with all things Borrell when you join our ResearchAlert Lists.As always, th…

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Beasley Skips the Committee Approach on GenAI, Brings in a Big Gun 29:37

1+ y ago29:37

29:37

Most media companies seem to be using internal committees to explore Generative AI. Beasley Media Group, however, is thinking differently, engaging an outside expert with a degree in AI from MIT. This episode features an interview with that expert, as well as the Gordon's and Corey's musings on which approach might yield better results. Stay in the…

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TEGNA Finds a Set of AI Geniuses 26:59

1+ y ago26:59

26:59

The mad rush to embrace Artificial Intelligence feels a lot like the mad rush to embrace the Internet two decades ago, with one exception: Nobody seems to be tackling AI by "hiring a guy." In this episode, Gordon & Corey talk to Ed Busby, head of strategy for one of the nation's largest TV companies, TEGNA, which has discovered AI genius within its…

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How Young Adults Search Online for 'Local' Information Might Surprise You 22:52

1+ y ago22:52

22:52

Google may be the dominant search engine, but not within the ranks of GenZ. What are these 20-somethings using to look up products, telephone numbers, store hours, and event information? With Corey absent, Gordon turns the episode into a family affair by consulting his kids, a social media expert, and the ultimate authority – his wife. Stay in the …

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It's the Email, Stupid 28:44

1+ y ago28:44

28:44

What will impresses advertisers these days? It's not your giant on-air or online audience. It's the size of your email list. In this episode, Corey & Gordon take a look at phenomenal progress some media companies have made in building up email relationships, and they suggest a lofty goal for those trying to prepare for the transition to 1st-party d…

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First Step Chronicles, Part 1: How One Radio Group is Tackling GenAI 25:58

1+ y ago25:58

25:58

In the spirit of not wanting to drink from a firehose, Gordon & Corey kick off a series of podcasts looking at the first steps being taken to incorporate Generative AI into company operations. They talk with the president of a small group of radio stations in the Midwest who was surprised at his staff's reaction when he gathered them to discuss his…

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Cox is Scripting the Future of Local Television With Ambitious 'Neighborhood TV' 29:24

1+ y ago29:24

29:24

Could hyperlocal TV programming be the future of local television? Cox Media is headed in that direction, enjoying early success with its plan to expand television news coverage to dozens of neighborhoods surrounding North Atlanta and Charlotte, N.C. In this episode, Gordon & Corey discuss how 2024 is shaping up to be a breakout year for OTT, and h…

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Pearls of Wisdom from a Remarkable Woman Who Might Be the World's Oldest Living Sales Rep 23:22

1+ y ago23:22

23:22

It's tough being in ad-sales these days. Even tougher remaining positive. With advertisers migrating to DIY platforms, "no" has been replaced by the sound of crickets. In this episode, Corey & Gordon turn to a woman they think might be "the world's oldest living sales rep." Mary Campbell gets up every day, hops in her Cadillac SUV, and drives to wo…

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Deloitte Exec: Generative AI Will Have 'Enormous' (Good) Impact on Local Media 21:01

1+ y ago21:01

21:01

Gordon & Corey claim they've talked to "a lot of really smart people" about Generative AI, and now concur that the local media universe is on the precipice of big change. For verification, they turn to a bigwig, Deloitte Digital Managing Director Todd Brownrout, who offers his own take. Stay in the loop with all things Borrell when you join our Res…

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Where Ad Industry Is With Generative AI, and How Frequence Is Cracking the Code 22:55

1+ y ago22:55

22:55

Gordon & Corey offer a pulse check on how Generative AI has revved up the advertising and marketing industries and talk with entrepreneur Steve Han, founder and VP of Operations for Frequence. Stay in the loop with all things Borrell when you join our ResearchAlert Lists.As always, thank you for listening. If you like the episode, leave us areview!…

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Could Radio Be Overthrowing Newspapers & TV as the King of 'Local'? 29:38

1+ y ago29:38

29:38

Radio reversed a decade-long trend since the pandemic and has started growing total revenue again, mostly because of fast-growing digital sales. Some stations started up hyperlocal news sites, filling the gaps where newspapers pulled back. In this episode, Corey & Gordon explore a few key reasons for radio's resilience, and turn to outgoing Radio A…

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Picking on Prognosticators: 2024 Predictions Worth Dissin' 22:58

1+ y ago22:58

22:58

Corey and Gordon pour over predictions for 2024 and pick, well, hardly any that seem worthwhile. They do, however, find a few brilliant gems for the new year. The podcast features an interview with the inimitable Mike Blinder, who talks about how media companies are trying to hire outside their individual industries, and how he's developed a way to…

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We Come Bearing Gifts: Another Windfall for Local Media on the Horizon 18:25

2y ago18:25

18:25

Episode 110 hinted about a potential windfall for news organizations next year. That podcast broke a record for downloads. Gordon & Corey theorize that the reason is the message represented hope for a beleaguered industry. In this episode, Corey channels Debbie Downer while Gordon uncovers yet another ray of hope from a Deloitte consultant: a goldm…

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News Industry Executive: Google Payments to U.S. Local Media 'Will be Transformative' 25:41

2y ago25:41

25:41

Register for our December 12 webinar HERE. Thank you to this episode's sponsors: Rate Optics by Revenue Analutics and SEPBO Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellasso…

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What 2,000 Local Businesses Told Us About Their 2024 Ad Budgets 21:45

2y ago21:45

21:45

Register for the webinar here: https://register.gotowebinar.com/register/2040197036826794329 Catch past episodes from Corey's Local Marketing Minute here: https://youtube.com/playlist?list=PLotYB2MglBOZXScqlPwxvHrmHI4x2r402&si=0YLBoWIPR0zSPraA Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for …

1
As Ad Buyers Warm up to SaaS Marketing Tools, Will They Ditch the Sales Rep? 27:16

2y ago27:16

27:16

More media companies are selling SaaS marketing tools, which begs the question, are machines replacing sales reps? For answers, our hosts turn to longtime SMB marketing expert Gordon Henry, the Chief Strategy Officer for thryv. Henry discusses recent growth in thryv's SaaS client base, and, oh yeah, the company's other business -- publish 1,000 yel…

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Wondering About the Profitability of Digital Sales 17:56

2y ago17:56

17:56

Traditional media companies that also sell digital advertising have seen gross profit margins slip over the past decade. Could digital sales be a drag? Gordon & Corey offer preview of the intriguing questions being asked of CFOs in an attempt to gauge just how profitable digital sales might be. They also turn to an expert on digital expenses, Todd …

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Still Reeling from Meta's Punch, News Sites Brace for 'Devastating' Wallop from Google 37:45

2y ago37:45

37:45

Stay in the loop with all things Borrell when you join our Research Alert Lists. As always, thank you for listening. If you like the episode, leave us a review! Want to join the conversation? Share your comments at borrellassociates.com/podcast.By Borrell Associates

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Why 2024 is Likely to Be a Windfall Year for OTT Sales 26:18

2y ago26:18

26:18

Corey & Gordon hear a rumbling in the pipeline for OTT sales and turn to the "Superwoman of OTT," Pooja Midha, for her perspective. Midha, the EVP and GM at Comcast's advertising division, Effectv, unveils new research that leads her to be "extremely bullish" on OTT. Stay in the loop with all things Borrell when you join our ResearchAlert Lists.As …

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Is Traditional Media Really Poised for a 'Comeback' in 2024? 26:26

2y ago26:26

26:26

Corey returns from a monthlong hiatus for the big reveal: his local advertising outlook. All signs look good headed into the holidays. As for 2024, there's a surprise (the good kind) for traditional media. Corey discusses his forecasts, and Gordon gets a gut check from an executive of one of the largest local ad agencies in the nation, Rob Mudd fro…

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Uh-Oh. The Deer Have the Guns 21:10

2y ago21:10

21:10

Local businesses have grown smarter about marketing over the past five years -- a lot smarter. Instead of relying on ad-sales reps to guide them, many have hired their own marketing managers and have become familiar with industry mechanics. In short, the deer have the guns. In this episode, Gordon is joined by guest co-host Taryn Tatarinowicz, who …

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Final Analysis on A.I.: A Little Hype, a Lot to Learn, a Chance to Lead 25:11

2y ago25:11

25:11

With Corey "gone dark" to compile ad-spending updates, Stephanie Garfrerick from Revenue Analytics joins the show as guest co-host. A longtime listener, Steph offers her assessment of the last five episodes on Artificial Intelligence and comes to her own conclusions. This final episode in our summerlong series offers practical suggestions on what t…