Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market? The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite. We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through. Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy ...
…
continue reading
Cmo Career Path Podcasts
The Big Impression returns for another season of insights and inspiration from leaders at the world’s most influential brands. Editors and co-hosts Damian Fowler and Ilyse Liffreing will look to uncover candid stories on game-changing campaigns from some of the world's biggest brands — including wins, losses, and lessons. New episodes are released every Wednesday.
…
continue reading
The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
…
continue reading
Welcome to Marketing Mindset, where you'll gain exclusive access to the brightest minds in marketing. In each episode, we bring in the best and brightest in the industry to share actionable insights, strategies, and experiences with you; no fluff allowed! Our goal is simple: to leave you with actionable ideas and strategies you can implement in your business. If you don't walk away from each episode with a new marketing idea or strategy, we haven't done our job. Subscribe now and join the Ma ...
…
continue reading
Welcome to CMO Conversations – a podcast that takes you inside the mind of the modern CMO. Every other week, Drift CMO Tricia Gellman sits down with a different CMO and goes deep on their experience. What did their path to becoming a CMO look like? What advice do they have for up-and-coming marketers? What’s their superpower? And how do they navigate the challenges of a role that's constantly evolving? Because if there's one thing today's CMO can count on – it's change.
…
continue reading
The Fire Chief – The Chief Medical Officer Podcast is your frontline briefing on what it truly means to lead in the heat of healthcare. Hosted by Dr. Lee Scheinbart, this series offers raw, insightful conversations with current and former Chief Medical Officers—unfiltered stories from the command center of crisis, healing, and transformation. Drawing a powerful parallel between firefighting and medical leadership, each episode illuminates the path from early training to the burning challenge ...
…
continue reading
Welcome to a new kind of school. We talk about career paths you don’t normally get to hear about in the classroom. Every episode, I talk to someone with an interesting life path and learn about how they got to where they are today. Join us as you learn from others what it’s like to make a living as a comedian, become a culinary director, start your own non-profit, become a CMO, become a foreign war correspondent, and much more! Support us: https://www.patreon.com/thenewschoolpodcast Advertis ...
…
continue reading
The Product Marketing AI Podcast is on a mission to make the lives of PMM's easier. The average product marketer today does not have access to competitive intelligence, sales enablement, customer research, copywriting, or Go-To-Market tools. We seek to change that by highlighting the tools that Product Marketers need to succeed. Each month we will be speaking to two Product Marketing leaders on the tools they love, the tools they hate, and how AI can make their lives easier, all in 15 minute ...
…
continue reading

1
Roku’s Sarah Harms on building the future of CTV advertising
16:52
16:52
Play later
Play later
Lists
Like
Liked
16:52Connected TV is no longer just a buzzword in the ad world — it’s where the industry is being reinvented. Audiences aren’t just watching differently; they’re shopping, engaging, and co-viewing in ways that open new creative doors for brands. And sitting at the intersection of entertainment and advertising is Roku, a company that’s helping marketers …
…
continue reading
In this truly remarkable episode of the Fire Chief Podcast, we delve into the amazing career of Chris Deacon, a nationally respected voice on healthcare reform. From her beginnings as a Deputy Attorney General to leading one of the largest health plans in the country, the indefatigable Chris shares her journey and the pivotal moment when her moral …
…
continue reading

1
Shiv Singh | CEO Savvy Matters | Why Cannes Can't - Things That Aren't Covered at the Big Soiree
39:55
39:55
Play later
Play later
Lists
Like
Liked
39:55A CMO Confidential Interview with Shiv Singh, CEO of Savvy Matters, former CMO of Lending Tree and author of AI For Dummies and The 5 Marketing Truths You Won't See at Cannes. Shiv shares why he believes AI is killing marketing jobs, how the CMO Role is breaking down due to overlap with other functions, and how "Big Tech is running marketing." Key …
…
continue reading

1
From 50K to 100K MRR: Optimizing Your Agency for Sustainable Growth
26:36
26:36
Play later
Play later
Lists
Like
Liked
26:36In this episode of Marketing Mindset, Mike Koziol is back to break down the path from $50K to $100K MRR, and how agencies can optimize for long-term sustainability instead of burnout. We talk about: Why optimization is the theme of scaling past $50K MRR How to upgrade your team without bloating headcount Avoiding the churn-and-burn trap by focusing…
…
continue reading

1
People Inc.’s Jonathan Roberts on the untapped power of content
27:36
27:36
Play later
Play later
Lists
Like
Liked
27:36Cookies are out, context is in. People Inc.’s Jonathan Roberts joins The Big Impression to talk about how America’s biggest publisher is using AI to reinvent contextual advertising with real-time intent. From Game of Thrones maps to the open web, Roberts believes content is king in the AI economy. Episode Transcript Please note, this transcript may…
…
continue reading
In Part 2 of this incredible conversation, Lee Scheinbart and Dr. Larry McEvoy, the founder of Epidemic Leadership, continue to go exponential and explore leadership 'at scale.', In this blistering Part 2 of the most intense conversation to date on the podcast, the you will hear further insights on physician leadership, the importance of a healing …
…
continue reading

1
Dan McCarthy | Professor - University of MD | The Unfairness & Disparate Impact of Privacy Policy
39:47
39:47
Play later
Play later
Lists
Like
Liked
39:47A CMO Confidential Interview with Dr. Dan McCarthy, Professor of Marketing at Maryland and leading practitioner of Customer Lifetime Value. Dan shares insights from his privacy research based on Apple's "App Tracking Transparency" (ATT) initiative commonly known as "Ask App Not to Track" which include a significant impact on business results, a deg…
…
continue reading

1
One alignment tactic every B2B company should implement
4:51
4:51
Play later
Play later
Lists
Like
Liked
4:51Sales and marketing alignment fails when teams optimize for different metrics. Kelly Hopping, CMO of Demandbase, explains how shared pipeline accountability transforms B2B revenue operations. She details moving SDR teams under marketing leadership while aligning both organizations to pipeline metrics instead of separate SQL and closed-won targets. …
…
continue reading

1
Most radical organizational structure change that improved alignment
4:30
4:30
Play later
Play later
Lists
Like
Liked
4:30Balancing short-term demand generation with long-term brand health creates constant budget tension. Kelly Hopping, CMO of Demandbase, explains how enterprise B2B companies maintain pipeline flow without emptying the funnel. She outlines the demand creation versus demand capture framework as a bank account model and demonstrates how modern digital b…
…
continue reading

1
Best tip for a new CMO working with a skeptical marketing-resistant sales leader
4:20
4:20
Play later
Play later
Lists
Like
Liked
4:20Sales leaders resist marketing initiatives when they don't see immediate pipeline impact. Kelly Hopping, CMO of Demandbase, shares strategies for building trust with skeptical sales teams while maintaining long-term brand health. She explains how to balance demand creation with demand capture using a "bank account" approach and demonstrates how mod…
…
continue reading

1
The number one thing marketers do that drives sales teams absolutely crazy
3:35
3:35
Play later
Play later
Lists
Like
Liked
3:35Marketing and sales teams clash over lead quality versus pipeline readiness. Kelly Hopping, CMO of Demandbase, explains why sales teams dismiss marketing's lead generation efforts. She reveals that sales wants fully qualified pipeline with verified budget, timing, and buyer intent rather than raw lead volume. The discussion covers how marketers can…
…
continue reading
In this intense conversation, Lee Scheinbart and Dr. Larry McEvoy, the founder of Epidemic Leadership, explore the evolving landscape of healthcare and the role of physician leadership. In the first of this two part series, the discussion touches on the importance of nurturing emerging leaders and the potential for innovative solutions in healthcar…
…
continue reading

1
Scott Lindquist | What Your CFO Wants To Tell You, But Won't
34:48
34:48
Play later
Play later
Lists
Like
Liked
34:48CMO Confidential — “What Your CFO Wants to Tell You (But Won’t)” with CNA CFO Scott Lindquist What does a great CFO really think about marketing? Mike Linton sits down with Scott Lindquist—CFO of CNA Financial and former long-time CFO of Farmers—to decode the finance side of brand building, performance spend, and the politics of the boardroom. They…
…
continue reading

1
Why Marketing wants Sales to love them (and why they’re just not into us).
23:52
23:52
Play later
Play later
Lists
Like
Liked
23:52Sales and marketing alignment remains elusive despite decades of effort. Kelly Hopping, CMO of Demandbase, shares proven strategies for bridging the costly departmental divide. She outlines three critical alignment tactics: establishing shared pipeline metrics as the universal success measure, restructuring RevOps to report independently from both …
…
continue reading

1
Scaling Smart: Milestones Every Agency Must Hit on the Path to $100K Months
28:18
28:18
Play later
Play later
Lists
Like
Liked
28:18What does it really take to scale an agency to $100K months without burning out?In this episode of Marketing Mindset, I sit down with Mike Koziol, lawyer-turned-agency-owner-turned-consultant, who has helped countless service businesses navigate the messy middle of growth.We break down the milestones that matter most, and the traps that stall agenc…
…
continue reading

1
Spotify’s Brian Berner on the ‘untapped’ potential of audio
24:14
24:14
Play later
Play later
Lists
Like
Liked
24:14Spotify’s Brian Berner joins The Big Impression to talk about how brands are looking for speed, flexibility and smarter ways to connect with audiences. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.By Brian Berner, Damian Fowler
…
continue reading
In this hot start episode of the Fire Chief Podcast, host Lee Scheinbart interviews Dr. Harpreet Pall, the recently appointed Chief Medical Officer at Hackensack Meridian Jersey Shore Hospital AND K. Hovnanian Children's Hospital. Dr. Pall shares his journey from pediatric gastroenterology to adult hospital management, discussing the challenges and…
…
continue reading

1
Kim Whitler | Colonel Mustard in the Study With the Job Spec How Poor Design Shortens CMO Lifespans
39:19
39:19
Play later
Play later
Lists
Like
Liked
39:19A CMO Confidential Interview with Kim Whitler, professor at the University of Virginia Darden School of Business, board member, and former GM and CMO. Kim shares insights from more than a decade of research with over 500 CMO's including how 50+% of roles are misaligned, the huge gap between CEO's and CMO's, the fact that misalignment results in wea…
…
continue reading

1
The biggest budget-burning marketing trend right now
4:56
4:56
Play later
Play later
Lists
Like
Liked
4:56Marketing budgets aren't growing but AI investments are essential. David Rabin, CMO at Lenovo Solutions & Services Group, explains how enterprise marketers can fund AI transformation by cutting underperforming programs. He advocates for breaking organizational inertia by eliminating low-ROI sponsorships, ineffective tools, and wasteful staff alloca…
…
continue reading

1
Which marketing role will be extinct in five years?
6:08
6:08
Play later
Play later
Lists
Like
Liked
6:08AI adoption faces organizational resistance despite clear competitive advantages. David Rabin, CMO at Lenovo Solutions & Services Group, explains how marketers can navigate transformation barriers. He identifies "order taker" roles as most vulnerable to AI replacement while emphasizing that adopters versus laggards will determine career survival. R…
…
continue reading

1
Which marketing channels to cut when budget gets slashed?
3:56
3:56
Play later
Play later
Lists
Like
Liked
3:56Marketing teams struggle with AI implementation despite widespread availability. David Rabin, CMO at Lenovo Solutions & Services Group, explains how enterprises can overcome organizational barriers blocking AI adoption. The conversation covers three critical implementation strategies: establishing clear ROI frameworks for AI investments, organizing…
…
continue reading

1
The biggest mistake enterprise companies make when trying to implement AI
4:34
4:34
Play later
Play later
Lists
Like
Liked
4:34Enterprise companies rush into AI implementation without proper strategy or governance structures. David Rabin, Chief Marketing Officer at Lenovo Solutions & Services Group, explains how to build organizational frameworks that enable successful AI adoption. He discusses establishing AI committees for tool evaluation and marketing governance, organi…
…
continue reading
In this lightning hot episode of the Fire Chief Podcast, host Lee Scheinbart welcomes Rebecca Kapphahn, Vice President and Senior Client Partner at Furst Group, to explore the mystery of physician executive recruitment, especially for the role of Chief Medical Officer. Together they examine the critical role of cultural fit and the contribution of …
…
continue reading

1
Tom Goodwin | If You Dropped the Best Marketers of the 1950's Into Today's Environment, How Would They Do?
39:21
39:21
Play later
Play later
Lists
Like
Liked
39:21CMO Confidential Interview with Tom Goodwin, author, speaker, and former innovation head at Publicis, Zenith, and Havas. Tom discusses his belief that today's CMO's are overly focused on efficiency versus marketing principles and that the contemporary playbook has been created by tech companies focused on performance metrics. Key topics include: an…
…
continue reading
Marketing teams struggle with AI implementation despite widespread availability. David Rabin, CMO at Lenovo Solutions & Services Group, explains how enterprises can move beyond experimentation to scalable AI adoption. The discussion covers three critical implementation barriers: calculating ROI on untested processes, organizing enterprise data for …
…
continue reading

1
State Farm’s Patty Morris on pulling off an NFL crossover in less than two days
24:25
24:25
Play later
Play later
Lists
Like
Liked
24:25Taylor Swift and Travis Kelce’s relationship was still only a fresh rumor in 2023, when State Farm brought together Travis’ mother, Donna Kelce, and Jake from State Farm at an NFL game. On a new episode of The Big Impression, State Farm’s Patty Morris dives into how the company quickly capitalized on the opportunity despite being risk-averse. Episo…
…
continue reading
In this deeply heartfelt episode of the Fire Chief Podcast, host Lee Scheinbart honors Dr. Lorna Breen and discusses the critical issues surrounding physician leadership and mental health in healthcare. Dr. Stefanie Simmons, Chief Medical Officer of the Dr. Lorna Breen Heroes Foundation, shares her journey from emergency medicine to leadership, emp…
…
continue reading

1
David Aaker | Vice Chair, Prophet | Why is Brand Value Still Not a Generally Accepted Principle?
37:23
37:23
Play later
Play later
Lists
Like
Liked
37:23A CMO Confidential Interview with David Aaker, Vice Chair of Prophet, author of numerous marketing books including Aaker on Branding 2nd Edition, formerly a Haas School of Business Professor. David discusses the history of brand equity starting with the BCG model from the 90's and why that model and scanner data drove a short-term sales focus at th…
…
continue reading

1
Brand Is Not Your Logo: Why Strategy Beats Aesthetic Every Time
32:24
32:24
Play later
Play later
Lists
Like
Liked
32:24What is a brand, really? Peter Wilken, former agency exec at Ogilvy, BBDO, and Leo Burnett joins the show to dismantle one of the biggest misconceptions in marketing: that branding is just visuals.He shares how great brands are built through emotional differentiation, internal culture, and strategic alignment - not just pretty logos and color palet…
…
continue reading

1
Diageo’s Sophie Kelly on why great brand-building starts offline
13:50
13:50
Play later
Play later
Lists
Like
Liked
13:50In this episode of The Big Impression, Kelly breaks down how Diageo is turning tequila into a global cultural force. One standout example: a six-city collaboration with DJ and fashion icon Peggy Gou that combined out-of-home, merch drops, pop-up events and hyperlocal storytelling. From a Hong Kong hot pot party to a Milan piazza activation, every d…
…
continue reading