Best Christopher Lochhead Podcasts (2025)

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211 The Enduring Power of Positioning with Laura Ries (Part 1) 1:02:14

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1M ago1:02:14

1:02:14

This week, we sat down with marketing royalty Laura Ries, the daughter of Al Ries and Chairwoman of RIES, on Follow Your Different to unpack what makes for truly powerful brand building. We thought that it was so good, it would be a shame if the folks here at Lochhead on Marketing were to miss out. So let’s get everyone caught up while we wait for …

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210 Is Agentic AI the End of SaaS as We Know It? | DisrupTV 46:05

1M ago46:05

46:05

In a special episode from the DisrupTV studios, marketing visionaries Christopher Lochhead, Ray Wang, Vala Afshar, and guest Sunil Karkera dive deep into the themes of Christopher Lochhead’s latest book, The Existing Market Trap. The conversation is a masterclass in modern marketing strategy, category design, and the seismic impact of artificial in…

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Have a Legendary 2025 6:59

9M ago6:59

6:59

Welcome to Lochhead on Marketing 2025! In this New Year’s episode, we reflect on the past year and look forward to 2025, with a focus on significant career trends and the impact of AI on the workforce. With 60% of Americans considering job changes, the episode highlights the diminishing value of traditional knowledge work and the rise of “creative …

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208 Clarity in Your Category POV with Katrina Kirsch | Pirate Jam 48:34

10M ago48:34

48:34

On this episode of Lochhead on Marketing, we dive deep with fellow Category Pirate Katrina Kirsch into the critical importance of clarity in marketing. We explore the common pitfalls that entrepreneurs and marketers face when trying to articulate their points of view (POVs) and the challenges of standing out in a crowded marketplace. This episode w…

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207 Write Your Way to Market Leadership: Fernando Labastida on How Writing a Book Shapes New Markets 1:05:08

11M ago1:05:08

1:05:08

On this episode of Lochhead on Marketing, we engage in a thought-provoking conversation with Fernando Labastida, an innovative thinker in category design and a proponent of businesses creating their own unique markets. The discussion centers on the transformative role of writing a book as a strategy for businesses to carve out their unique markets …

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206 The One-Sentence Strategy | Pirate Jam 10:15

11M ago10:15

10:15

On this episode of Lochhead on Marketing, Category Pirates Christopher Lochhead and Eddie Yoon talk about the power of simplifying business strategies into a One-Sentence Strategy. They discuss how successful companies, from large enterprises to solopreneurs, leverage concise strategies to drive focus and alignment. Highlighting examples like Gille…

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205 The Category Makes the Brand: Unpacking Brand Hierarchy in Category Design | Pirates Perspective 32:27

1y ago32:27

32:27

On this episode of Lochhead on Marketing, Christopher Lochhead, a three-time CMO and a leading figure in category design, gives his Pirates Perspective into the critical concept that “the category makes the brand, not the other way around.” This principle underscores the importance of understanding and defining a category in marketing, as it can pr…

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204 Apple’s Strategic Mastery: Unpacking the Category of Personal Intelligence | Pirates Perspective 27:03

1+ y ago27:03

27:03

On this episode of Lochhead on Marketing, Christopher Lochhead and Eddie Yoon dissects Apple’s latest announcements from the 2024 Worldwide Developers Conference (WWDC) on an all-new Pirates Perspective. The conversation centers around Apple’s introduction of Apple Intelligence, a cutting-edge AI-driven personal intelligence system, and their strat…

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203 A Tribute to Bill Walton 1:53:57

1+ y ago1:53:57

1:53:57

On this episode of Lochhead on Marketing, I would like to share with you a very special tribute to a man who’s not only a legend in the world of basketball but also a cherished friend of mine—Bill Walton. Join me as we take a walk down memory lane, revisiting the first time Bill graced my podcast with his presence and the indelible mark he’s left o…

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202 2024 Is 1939 (Again) In America 31:46

1+ y ago31:46

31:46

On this episode of Lochhead on Marketing, the conversation takes a deep dive into the complex and sensitive situation in Gaza, Palestine, Israel, and the broader Middle East, and how our perception here in America is being warped by misinformation from different sides. Welcome to Lochhead on Marketing. The number one charting marketing podcast for …

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201 Category Creation: How To Dam The Demand 11:42

1+ y ago11:42

11:42

On this episode of Lochhead of Marketing, we review a powerful strategy that has the potential to revolutionize how you approach marketing and demand creation for your product or service. We call this strategy "damming the demand," and it's all about redirecting existing consumer desire to carve out a new category that you can dominate.If you’re no…

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200 Thinking About Thinking Is The Most Important Kind Of Thinking 17:26

1+ y ago17:26

17:26

On this episode of Lochhead on Marketing, let’s talk about why thinking about thinking is the most important kind of thinking.This isn't just another buzz phrase; it's a fundamental practice that can revolutionize the way we approach entrepreneurship, marketing, and business strategy. So we thought that it would be a good idea to refresh new listen…

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199 What Apple’s $110 Billion Stock Buy-Back Means For The Category Queen | Pirates Perspective 18:55

1+ y ago18:55

18:55

Today on Lochhead on Marketing, we want to share some insights from a riveting discussion we had with Eddie Yoon, our category pirate brother, about a monumental move by Apple.We're talking about a colossal $110 billion stock buyback and what it means for the tech giant's innovation trajectory, particularly in the realm of artificial intelligence (…

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198 Complexity Is The Enemy of Revenue: Why It’s Time to Shave The Marketing Dog 14:06

1+ y ago14:06

14:06

On this episode of Lochhead on Marketing, it’s time again to shave that Marketing Dog with Christopher Lochhead.If you’re an avid listener of the podcast, you probably think you’re experiencing déjà vu. But we think that people still don’t get this simple concept, that it merits a replay. It is also a good reminder for others who may be falling int…

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197 Tesla Cybertruck: A Masterclass in Lightning Strike Marketing with Eddie Yoon 6:42

1+ y ago6:42

6:42

On this episode of Lochhead on Marketing, we are presenting Christopher’s partner, friend, collaborator, and brother from another mother, Eddie Yoon, breaking down how to do a legendary marketing lightning strike with the Tesla Cybertruck as a textbook example.Eddie Yoon is the category design guru to the S &P 500, and he's written more about categ…

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196 Marketing The Problem, Not Your Solution 18:09

1+ y ago18:09

18:09

On this episode of Lochhead on Marketing, we talk about why marketing the user’s problem works, but marketing only your brand/product/solutions doesn’t.Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind.The Importance of Understanding Consumer Proble…

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195 From Category Contenders to Category Kings with Al Ramadan 1:31:17

1+ y ago1:31:17

1:31:17

On this episode of Lochhead on Marketing, we enjoy the first of many visits from Al Ramadan in 2024, as we talk about moving from being a Category Contender to a Category King.We’ll dig into what is a category contender in what it takes to win the 18-to-36-month epic category battle that every tech startup faces. So if you're an entrepreneur or mar…

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194 How Important Is Framing, Naming, and Claiming A Problem? | Pirates Perspective 11:43

1+ y ago11:43

11:43

Today is a fun conversation with my fellow Pirates Eddie Yoon and Katrina Kirsch, as we talk about the importance of Framing, Naming and Claiming a problem, to create a different solution for your business.From time to time, we drop these video discussions that three of us have in Category Pirates, and this one I thought you might also enjoy. If yo…

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193 Your Biggest Competition Is Thinking You Have Competition 15:53

1+ y ago15:53

15:53

On this episode of Lochhead on Marketing, let’s talk about a trap that most budding Category Designers fall for, and that’s thinking about competition.Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind.Feature Battle vs Category BattleChristopher sha…

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192 Stop Trying to Fit In! 10:49

1+ y ago10:49

10:49

On this episode of Lochhead on Marketing, let's talk about why it's time to stop trying to fit in.Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind.Everyone Wants to Fit InThere’s an ongoing trend in the business, startup and marketing world of comp…

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191 Gemini Can Testify It’s A Bland Rebrand! 12:28

1+ y ago12:28

12:28

Today on Lochhead on Marketing, we talk about the good way and the bad way to rebrand. And wat better to use as an example than the recent Gemini AI rebrand by Google.Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind.The Good Reason to “Rebrand”Befo…

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190 How To Have A Legendary Career In Marketing with Ryan Alford of The Radcast 1:02:23

1+ y ago1:02:23

1:02:23

On this episode of Lochhead on Marketing, we have a very special episode with one of my favorite marketers, Ryan Alford.Ryan Alford runs a digital marketing agency called Radical Marketing. He also has a great marketing podcast that I've been stoked to be a guest on called The Radcast, which is a top 25 Business and Marketing podcast. He's just one…

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189 The Big Distribution Lie 7:07

1+ y ago7:07

7:07

Happy new year to everyone, and we at Lochhead on Marketing hope that you’ve been having a good one so far. To start off the year, let us talk about the big Distribution Lie, why it is so, and what you really need for your new startup or project to make it big.You see, in Silicon Valley, there has been an ever-increasingly large drumbeat that says …

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188 A Wish for Different in 2024 45:45

2y ago45:45

45:45

First and foremost, we at Lochhead on Marketing would like to wish everyone from the bottom of our hearts, happy holidays. Christopher Lochhead hopes that you have an opportunity to be with the people you love this time of year, and enjoy some happiness and peace.That said, there seems to be a lot going on lately. Be it about antisemitism, diversit…

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Brand Conversations That Convert with Kate DiLeo 23:08

2y ago23:08

23:08

Imagine the first 15 seconds of any conversation in sales or marketing. Picture the homepage of a website, the initial beats of an advertisement, the opening lines of an email, or the introduction in a virtual Zoom room. These crucial moments are not just opportunities. They are the battlegrounds where a business either captivates or loses its audi…

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187 How To Become A Category Pirate | Christopher Lochhead on Lenny’s Podcast with Lenny Rachitsky 1:48:49

2y ago1:48:49

1:48:49

This week, we're presenting to you Christopher Lochhead's appearance on Lenny’s Podcast, hosted by Lenny Rachitsky.Lenny Rachitsky runs the #1 Business Substack newsletter, Lenny’s Newsletter. It is legendary especially for people in tech marketing, product marketing, and startups. It's so legendary that even Christopher pays for it. And now, he’s …

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Bridging the Gap Between Military and Healthcare 45:04

2y ago45:04

45:04

The Knucklehead Podcast and MEDEVAC Podcast join forces in this episode to discuss the value of networks and communities. Our hosts, Stephen Colon, Christian Meyers, and David Reid, share their personal experiences in the military and the importance of valuing one's own story of struggle and recovery. They emphasize the power of resilience and the …

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186 Israel: War in “Startup Nation” 11:23

2y ago11:23

11:23

On this episode, let’s talk about Israel, and the war that has come to this “Startup Nation”.Off the top, let me say the pain and suffering of what's happening is unbelievable, unbearable. My heart goes out to Israel, all Israelis, and all Jews around the world.I also want to say I have spoken with many Arabs since this happened. There's a very big…

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Carving Your Unique Future with Christopher Lochhead 35:14

2y ago35:14

35:14

For some lucky souls, the universe lays out a space for them, a place where they can fit into society. There are, however, others who do not conform to the traditional spaces and roles. They are square pegs in a round hole world. How can these individuals defy the conventional narrative and resist the constraints of societal norms? In this episode …

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185 Where Is Consumer Spending Heading? | Pirates Perspective 18:22

2y ago18:22

18:22

On this episode of Lochhead on Marketing, we are presenting some Pirates Perspective from our newsletter, Category Pirates about consumer spending trends.Eddie Yoon, Christopher Lochhead and Katrina Kirsch of Category Pirates discuss the latest consumer spending reports and what they mean for the retail category and retail category queens. They als…

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184 Building Your Digital Reputation with Josh Greene, CEO of The Mather Group 1:09:33

2y ago1:09:33

1:09:33

On this episode, we have a powerful dialogue with our guest, Josh Greene about what it really takes to build your reputation online and do legendary marketing in the digital world.Josh Greene is the CEO of The Mather Group. In a world of digital marketing BS, sophomores hacks and self-congratulatory vanity metrics, Josh is the real deal.Welcome to …

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183 What Barbie Can Teach Tech CEOs About Marketing 8:05

2y ago8:05

8:05

On this episode of Lochhead on Marketing, let’s take a look on what the movie Barbie did to reach such an overwhelming success, and what Tech CEOs can learn about their approach to marketing.Welcome to Lochhead on Marketing. The number one charting marketing podcast for marketers, category designers, and entrepreneurs with a different mind.Barbie’s…

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182 Is Twitter’s Rebrand to X a Category Design Play? | Pirates Perspective 17:26

2y ago17:26

17:26

On this episode of Lochhead on Marketing, we are presenting some Pirates Perspective from our newsletter, Category Pirates.Eddie Yoon, Christopher Lochhead and Katrina Kirsch of Category Pirates discuss Elon Musk’s recent move to rebrand Twitter to X. They also speculate why Elon made such a move, and what he could have done from a category design …

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181 My First Year As A Category Designer with Mike Bruno of Play Bigger 1:07:43

2y ago1:07:43

1:07:43

On this episode, we welcome Mike Bruno, Senior Category Designer at Play Bigger. Today, we dig into what it takes to make Category Design your career, and how incredible it is working with some of the most advanced technology companies in the world on category design.Welcome to Lochhead on Marketing. The number one charting marketing podcast for ma…

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180 How Important is Framing, Naming, & Claiming a Problem? | Pirates Perspective 11:13

2+ y ago11:13

11:13

On this episode, we are presenting some Pirates Perspective from our newsletter, Category Pirates.Eddie Yoon, Christopher Lochhead and Katrina Kirsch of Category Pirates discuss why it's crucial to frame, name, and claim a problem when designing a category and marketing it to customers. They also discuss why companies struggle to articulate their p…

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179 Why Do Some Companies Ship Products And Very Few Category Design Markets? | Pirates Perspective 14:34

2+ y ago14:34

14:34

On this episode, we are presenting some Pirates Perspective from our newsletter, Category Pirates.Eddie Yoon, Christopher Lochhead and Katrina Kirsch of Category Pirates discuss why some companies ship products, but very few companies category design markets. They explain this through the lens of Apple's new Vision Pro spatial computing headset in …

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[Replay] Product-First Marketing: Product Experience Is Your Brand 1:02:32

2+ y ago1:02:32

1:02:32

Most marketers, if you asked for the number one thing you’d really want to understand in their field, will probably roll their eyes, look at you like you’re stupid and say something like: “Your buyer persona,” or even, “The market, duh.” And most marketers would be wrong… What you need to understand more than anything else is your product. In this …

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178 Apple’s New Category Design & Why(almost) No One Got It 8:42

2+ y ago8:42

8:42

Apple announced some powerful new stuff at their Worldwide Developer Conference. And, as usual, many people in the business press, Twitter, and in Silicon Valley didn't see what happened in plain sight. So here we are again, explaining why this new category is different from the other virtual and reality augmentation devices out there, and why it i…

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177 Should My Category Name Be Relevant And Relatable? | Pirates Perspective 9:40

2+ y ago9:40

9:40

On this episode, we are presenting some Pirates Perspective from our newsletter, Category Pirates.Eddie Yoon and Christopher Lochhead of Category Pirates answer questions about how important it is to create a category name that resonates with people—and that is similar enough to everyday language. Languaging takes thinking, but it’s worth getting r…

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176 How AI Changes Startups, Entrepreneurship & Venture Capital with Mike Maples Jr. of Floodgate 39:09

2+ y ago39:09

39:09

On this episode of Lochhead on Marketing, we have a dialogue with Mike Maples Jr. on how artificial intelligence is changing startups and venture capital.Mike Maples Jr. is the co-founder of Floodgate, one of the highest profile early stage venture capitalists. He also has a podcast called Starting Greatness, and it is one of my absolute favorites.…

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175 Elon Musk’s New Category Design For Twitter: Will it work? 15:47

2+ y ago15:47

15:47

On this episode of Lochhead on Marketing, myself and Eddie Yun, co-founder & co-creator of Category Pirates, tackle what's going on with what Elon Musk is now doing at Twitter; specifically, the move to charging people for their Validation Verification– once coveted, now purchasable – Blue Checkmarks.This is part of a new thing we're doing with our…

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174 CFO To CMO (tough times) Conversation 2:38

2+ y ago2:38

2:38

This Lochhead on Marketing episode is a short one, almost like a bedtime story with Uncle Lochhead.I recently did a post on LinkedIn that blew up in a way that I didn’t quite expect. It was meant to be a humorous post about Marketing, but it seems to have cut quite deep in some, and others found it relatable. I thought it would be fun to read to yo…

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173 Untold lessons from the SVB bank run | Christopher Lochhead on Starting Greatness with Mike Maples Jr. 34:24

2+ y ago34:24

34:24

Pirate Lochhead is sailing the seven seas this week, so we’re dropping a legendary conversation that he had recently with Mike Maples Jr. and Ann Miura on the Starting Greatness Podcast.They discuss the recent SVB bank run that lead to a variety of situations and accusations by “experts” on social media. They also discuss what lessons a Founder can…

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172 The New Way To Create Content & Code 19:36

2+ y ago19:36

19:36

There is a fundamental tectonic change happening in the way work gets done – White Collar knowledge work to be specific.This new technology is creating a new category of worker beyond what has been the sort of top of the pyramid, the Knowledge Workers. There's a new layer above the Knowledge Worker emerging called the Creator Capitalist – someone w…

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171 Why Treating Your Creative Marketing Like It’s Not Tied To Revenue Will Get You More Revenue | Christopher Lochhead on Modern Startup Marketing Podcast with Anna Furmanov 47:25

2+ y ago47:25

47:25

Pirate Lochhead is sailing the seven seas this week, so we're dropping a legendary conversation that he had recently with Anna Furmanov on the Modern Startup Marketing podcast.They discuss creative marketing category design, guns, human composting and more. Yes, human composting. Just… listen, trust me.Welcome to Lochhead on Marketing. The number o…

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170 Silicon Valley: What Happened & What People Are Confused About 9:25

2+ y ago9:25

9:25

It's been a crazy handful of days in Silicon Valley. But now that the federal government has made their announcements and has the ball rolling, I wanted to spend a few minutes with you just clarifying some things that seem to be creating confusion in the recent Silicon Valley Bank situation.There seems to be more confusion about what just happened …

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169 Silicon Valley & 5 Crisis Marketing / Communications Principles 23:39

2+ y ago23:39

23:39

Silicon Valley Bank’s collapse went off like a bomb on March 10th 2023. And I want to reach out to you and essentially share with you the conversations that I've been having with many friends, many entrepreneurs, many VCs, in the last 24 hours or so.That said, let's talk about what's really going on; specifically, what the media talking heads and i…

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168 Career Considerations for Technology / Startup Professionals, Category Designers & Pirates 18:23

2+ y ago18:23

18:23

If you are in tech, a Silicon Valley type, in a startup, or you're a category designer working in that world, this podcast is for you. Because today, we're going to talk about career considerations for all of you. Whether you are planning to climb the corporate ladder or break away from it, we hope that his episode can help you figure things out.Sp…

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Selling More Deals with Adam Boyd 28:35

2+ y ago28:35

28:35

Selling is essential for all business owners and salespeople, but knowing how to do it effectively can be challenging. Despite having a great product or service, sellers may need help to close deals and generate revenue. While each business is unique, and each salesperson has their own strengths and weaknesses, how can business owners and sellers s…

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167 The Monster Category Battle: OpenAI & Microsoft vs Google 21:13

2+ y ago21:13

21:13

On this episode of Lochhead on Marketing, let’s talk about what most people are missing about the biggest category battle of the decade: OpenAI & Microsoft vs. Google.Even some of the smartest people in business can't see what's happening here, as most people don’t have a category design lens; they have a competition lens. The competition lens is a…