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Pransform, Inc.

Christopher Anastasio

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Pransform specializes in helping startups and traditional SMEs leverage digital technologies to propel sustainable business growth. We take pride in becoming active stakeholders in our partners’ digital transformation journeys. Our complete suite of business support services include: Digital Strategy, Digital Marketing & Advertising, Website & App Development, Digital Content Creation, Outsourced Accounting and Tax Preparation.
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In this episode of the Pransform Podcast, Connor Drake—Executive Coach at Mindmaven—shares actionable insights into how leaders can scale their impact through Radical Delegation. Connor specializes in helping high-performing founders and executives free up to 12+ hours a week by leveraging their time, relationships, and attention more effectively. …
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Running a business is tough—but what if you could fall in love with it all over again? In this episode, Andrew Longcore, M&A Coach, Investor, and Managing Partner at Cecil Sterling & Co., shares his expert insights on how business owners can eliminate frustrations, unlock growth, and build a company they truly enjoy running.Key topics we covered: ✅…
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In this episode of thePransform Podcast, we sit down withMarva Sadler, Managing Director atMLSOdyssey LLC, to explorethe strategic decisions that shape small business success. With decades of experience—from transforming struggling businesses to scaling high-growth firms—Marva sharespractical insights on overcoming challenges, driving growth, and m…
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Michael Ly, CEO of Reconciled joined us as a guest for our second episode of the season. We're not exaggerating when we say Michael delivered an absolute masterclass on brand trust-building. This discussion is a goldmine for to-the-point insights on running and growing a successful service business. #PransformPodcast #Season2 #BrandTrust #ServiceBu…
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Season 2 of the Pransform Podcast is here!After an incredible journey with over 100 episodes of audio-only insights, we're thrilled to launch Season 2 with a fresh, interview-style video format!In our opening episode, Christopher Anastasio sits down with Mayank Singh, co-founder of Plethora IT and an integral part of Pransform's digital and marketi…
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In today's inaugural video episode, we review a recent piece on Social Media Today about Instagram's recent explainer about how its various algorithms work for the main Feed, Stories and Reels. Whether you're on IG or not, this information is invaluable for either optimizing your presence there or finally taking the plunge and getting onto the plat…
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In today’s episode, we will take a close look at why it’s important to review the stylistic elements of your brand, such as your font choice, and how that can impact the overall impression of your business, sales, and brand lift. This episode builds on a very early episode on the Pransform podcast that went into detail about choice of logo, color c…
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In this episode, we present a prologue of sorts about the artificial intelligence (AI) tools that are coming into the digital marketing landscape, such as ChatGPT, Bard, and Synthesia, the implications of these tools, and the resultant impact on your business going forward. This episode will serve as an entrée into deeper, more detailed, tactical d…
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In today's milestone 100th episode, Mayank Singh from our Asia office and Chris Anastasio from our US office "sat down" together and discussed a wide range of topics and issues in the digital marketing sphere, including the future of Twitter, the role of short form content on platforms like TikTok and YouTube, the emergence of ChatGPT and similar A…
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In this episode, I’ll briefly discuss our team’s plans to be at the MassCPA New England Practice Management conference in Mashantucket, Connecticut, November 16-18. If you plan to be at the conference, stop by and say hi; if you were thinking about coming to the conference, we encourage you to come and drop by and say hi to us! We’d love to discuss…
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In this episode, we will talk about the importance of creating YouTube shorts to complement and grow your YouTube channel. The fact that YouTube is the second largest search engine, and contains both the YouTube main feed and Shorts feed in a self-contained ecosystem, means you’ll gain economies of scale promoting your YouTube channel by using Shor…
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In today’s episode, we talk about how Pransform will be on the ground in Phoenix, Arizona November 8-9 for the ASCPA Converge Conference. We also talk about the benefits of outsourcing and offloading tasks like digital marketing, tax preparation, and bookkeeping in order to free up more time for you to grow your business and/or spend time with your…
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In today’s episode, we’ll explore the idea of being more authentic in your content — being willing to make more mistakes and not look for perfection in your content. Attempting to be perfect typically means you will produce zero content, ultimately defeating the purpose. Giving yourself permission to make small mistakes and represent yourself authe…
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In this episode, we’ll discuss the importance of maintaining a content calendar so that you can keep track of your social media and digital marketing content, creatives, and overall publication history and upcoming schedule. Implementing a content calendar effectively will exponentially improve the coherence and optimization of your social media ma…
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