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Chris Yonker Podcasts

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In The Secret Thoughts of CEOs and Business Leaders we discuss the real things that are holding you back from a life of joy, peace and happiness. Our guests are other High Achievers who know that life is short and that finding ways to live in alignment with what we truly desire is vital for us to live a truly congruent and fulfilled life. Join us as we unlock the mindset and strategies necessary to get there, generate even bigger outcomes, and connect to something greater-- all without sacri ...
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Each episode, host Chris Dunn teams up with a leading event professional to explore the tools, tactics, and trends that drive real results. Event Marketer’s Toolbox is the definitive playbook for corporate event professionals and trade show marketers. From first-time marketers to seasoned planners, this show delivers practical solutions to make your events memorable and impactful. Engage. Excel. Execute.
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Men of Abundance

Wally Carmichael

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Men of Abundance is proof that you can have massive abundance and prosperity, on your way to having more, by taking deliberate action, Enhancing your Mindset, Living an Attitude of Gratitude and Paying it Forward. These are real life stories of Abundant Leaders in your community. Every guest shares their Kick in the Gut moment. You know, that event that took you to your knees. Yes, they will make you feel that, again. Then each Abundant Leader will Pay it Forward by sharing a few Action Step ...
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Advisor Elevation

Matthew Eilers

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Advisor Elevation is a podcast that was created for top-tier financial professionals that are committed to refining their businesses. Hosted by coach, blogger, marketer and consultant Matt Eilers, this podcast dives deep into the many facets of running a successful financial practice. Episodes provide insight, ideas, conversations and featured interviews with successful advisors and thought leaders. No topic is off limits. Conversations range from practice management to referral generation, ...
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In the latest episode of Event Marketer’s Toolbox, Chris Dunn and Dana Esposito sat down with Mitchell Mauk, Principal of Mauk Design, to discuss how storytelling, metaphor, and simplification can transform exhibits into memorable, engaging, and effective experiences. Mitchell, whose work spans NASA, Google, McDonald’s, AT&T, and O.C. Tanner, share…
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Secret Thoughts of CEOS Ep. 142 The Art of Transitions, Maintaining Harmony, and Heritage with Scott Anderson In this deeply revealing episode, Chris Yonker sits down with Scott Anderson, founder and CEO of Doubledare Executive Coaching and a licensed mental health therapist, to unpack the silent epidemic of burnout among entrepreneurs and executiv…
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In the latest episode of Event Marketer’s Toolbox, Chris Dunn sat down with Jakob Eliason, co-founder of Pickleball Pop-Ups, to explore how pickleball has evolved into a powerful experiential marketing tool. Jakob shared how the sport engages audiences across corporate events, tradeshows, festivals, and community programs, and why it’s become a go-…
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On this episode of Event Marketer’s Toolbox, Chris Dunn and Brendon Hamlin sit down with Brandon Lee, founder of Fist Bump, to explore how trust and reputation drive revenue at events and tradeshows. Brandon shares insights on creating credible booth experiences, building advocacy, and aligning sales and event teams to convert leads into long-term …
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Secret Thoughts of CEOS Ep. 141 Balancing Boardrooms and Bedrooms - When You and Your Spouse are in a Family Business Together With Gabriela Embon In this powerful and practical episode, Chris Yonker is joined by transformational coach and author Gabriela Embon to explore what it really takes to sustain a legendary marriage—especially when love and…
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In this episode of Event Marketer’s Toolbox, Chris Dunn and Dana Esposito sit down with Finn Yonkers, EVP Creative at BlueHive Exhibits, to explore the art and science behind creating memorable exhibits and experiences. With over 30 years of experience spanning exhibit design, multimedia, and interactive experiences for brands like Amgen, Bose, Int…
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In the latest episode of Event Marketer’s Toolbox Live, Chris Dunn sits down with Dana Esposito to share insights from her 30+ years in exhibit design and event strategy. Dana dives into the lessons she’s learned, career transitions, and the practical strategies that help professionals grow, engage, and make an impact in the events industry. Whethe…
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Secret Thoughts of CEOS Ep. 140 Succession without Sabotage: How to Pass the Baton and Protect Your Culture with Andy Busser In this high-level conversation, Chris Yonker interviews Andy Busser, President and CEO of Pitcairn, a multi-family office with a deep legacy of serving ultra-wealthy families. Together, they unpack what it means to lead a fa…
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In the latest episode of Event Marketer’s Toolbox Live, Chris Dunn sits down with Bob Hanson and Nick Sal to discuss one of the most pressing challenges in the events industry: How can in-person and virtual events work together seamlessly? For years, event professionals have treated in-person and virtual events as competitors. But the truth is—they…
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In the latest episode of Event Marketer’s Toolbox, Chris Dunn and Dana Esposito chat with Chris Griffin, President of the EDPA and Owner of Crew XP. Chris shares valuable insights on leadership, industry advocacy, and the importance of building strong relationships in the events sector. Chris discussed the crucial role of advocacy for the future of…
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Secret Thoughts of CEOS Ep. 139 Leadership Evolution & Strategy with Nicole Van Valen In this inspiring and energizing conversation, Chris Yonker sits down with resilience strategist, author, and former NFL and NBA dancer Nicole Van Valen to explore the real ingredients behind sustainable leadership. From burnout recovery to joyful performance, Nic…
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In this episode of Event Marketer’s Toolbox, Chris Dunn is joined by Caitlyn Correa, President & CEO of BlueHive Exhibits and Continental Woodcraft. Caitlyn, a third-generation business owner, shares her journey of balancing family life with leading a growing business in the ever-evolving events industry. She talks about the challenges, rewards, an…
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In this episode of Event Marketer’s Toolbox, Chris Dunn and Brendon Hamlin are joined by Evan Babins, an event professional with a diverse background spanning AV production, hospitality, and corporate event planning. Evan shares his expertise on how to leverage vendor networks for producing high-impact events. Building long-term vendor relationship…
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Secret Thoughts of CEOS Ep. 138 Self Awareness & Emotional Intelligence with Stephanie Chung In this electric and eye-opening episode, Chris Yonker sits down with aviation pioneer and leadership strategist Stephanie Chung to unpack what it truly takes to lead in today’s world of diverse teams, generational differences, and ever-shifting business la…
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In this episode of Event Marketer’s Toolbox, hosts Chris Dunn and Brendon Hamlin are joined by Janice Cardinale, Founder of Cardinale Creative, to discuss the growing need for emotional intelligence and psychological safety in the event industry. Janice is spearheading an initiative to raise awareness about mental health and emotional intelligence …
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In this episode of Event Marketer’s Toolbox, hosts Chris Dunn and Brendon Hamlin sit down with Carter Parrish, Leader of Growth / Senior Producer at Robotproof, a creative experiential marketing agency. Carter shares his insights on how brands can extend their reach beyond the trade show floor by creating immersive experiences that engage audiences…
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Secret Thoughts of CEOS Ep. 137 Succession Beyond the Transition: Gaining confidence while strengthening leadership and family relationships with Kristi Baxter In this masterclass-style episode, Chris Yonker and Kristi Baxter deliver a powerful, holistic perspective on the complex realities of succession planning. With decades of experience working…
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In this episode of Event Marketer’s Toolbox, we’re taking a step in a bold direction with Caleb Williams, founder of DSCMFRT. Caleb joins hosts Chris Dunn and Dana Esposito to explore the intersection of sneaker culture, corporate gifting, and event marketing. With an impressive knack for custom footwear, Caleb reveals how sneakers - when designed …
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Event marketing in the pharmaceutical and medical device industries demands precision, responsibility, and an in-depth understanding of compliance. In this episode, Chris Dunn and Dana Esposito are joined by Dawn Marie Raczka, Executive Vice President of Global Business Development at BlueMed, for a detailed conversation on what makes healthcare ev…
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Secret Thoughts of CEOS Ep. 136 What if growth isn't the goal? with Perrin DesPortes In this deeply reflective and energizing episode, Chris Yonker and Perrin DesPortes engage in a rare bidirectional dialogue, unpacking the hidden costs of ambition, the personal reckoning that comes with burnout, and the awakening that’s possible when business succ…
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In this special recap episode of Event Marketer’s Toolbox, hosts Chris Dunn and Dana Esposito review the learnings from the first 23 episodes of the podcast. With the benefit of having welcomed a variety of industry experts, they've uncovered key themes that have resonated throughout the show. This conversation touches on the biggest takeaways from…
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In this episode of Event Marketer’s Toolbox, hosts Chris Dunn and Brendon Hamlin sit down with field marketing powerhouse Kayla Drake, whose track record includes building high-performing event programs that convert—not just impress. Kayla shares her blueprint for connecting marketing and sales efforts to drive pipeline from the very first conversa…
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Secret Thoughts of CEOS Ep. 135 Legacy in Limbo: Why So Many Leaders Avoid Succession Planning with Dr. Mohanakrishnan Raman In this eye-opening episode, host Chris Yonker speaks with Dr. Mohanakrishnan Raman, an organizational psychologist and international expert on family business dynamics. With decades of experience consulting Indian family ent…
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How do you make your booth not just seen, but remembered? In this episode, Chris Dunn and Dana Esposito sit down with trade show veteran Marlys Arnold to explore how strategy, design, and staff training converge to create powerful trade show experiences. With more than two decades in the field, Marlys brings unmatched insights from both the exhibit…
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In this insightful episode of Event Marketer’s Toolbox, hosts Chris Dunn and Dana Esposito are joined by Jessica Sibila, Executive Director of The Exhibitor Advocate—a nonprofit championing the voice of exhibitors. With years of hands-on experience and data-backed insights, Jessica takes us inside the real exhibitor experience. From budgeting chaos…
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Secret Thoughts of CEOS Ep. 134 Navigating Change: Insights for Family Business Leaders with Dr. Barrett C. Brown In this powerful episode, Chris Yonker is joined by global executive advisor and developmental strategist, Dr. Barrett Brown, for a profound and eye-opening conversation about what it really takes to lead in today’s ever-accelerating wo…
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In this episode of Event Marketer’s Toolbox, hosts Chris Dunn and Brendon Hamlin sit down with Alison French, founder of JoinLTO.com, to unpack how event marketers can ditch reactive booth tactics and instead walk into trade shows with a plan that drives actual revenue. Most brands show up hoping for the best. Alison shows up with a system—and help…
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In this episode of Event Marketer’s Toolbox, hosts Chris Dunn and Brendon Hamlin sit down with seasoned event strategist Marisa Nebosky to break down the realities of budgeting in today’s evolving event landscape. With 2,000+ events under her belt, Marisa brings the kind of real-world, field-tested insights every event professional needs. From her …
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Secret Thoughts of CEOS Ep. 133 Navigating Legacy and Wealth in Family Business with Jason Smith In this powerful episode, host Chris Yonker sits down with Jason L Smith, founder of JL Smith Group, author of The Bucket Plan, and a nationally recognized financial advisor. Jason opens up about being fired by his own father, building a purpose-driven …
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In this episode of Event Marketer's Toolbox, hosts Chris Dunn and Dana Esposito sit down with Jennifer O'Hare, CEO and founder of Belle Box Co., a luxury corporate gifting company. They dive deep into the evolving world of strategic gifting for events — from personalized on-site experiences to thoughtful brand storytelling through gifts. Jennifer s…
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In this insightful episode of Event Marketer’s Toolbox, hosts Chris Dunn and Dana Esposito sit down with award-winning journalist and events industry insider Danica Tormohlen to dive into the real-time trends shaping the trade show and live event space in 2025. With over 25 events already under her belt this year, Danica offers a ground-level view …
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Secret Thoughts of CEOS Ep. 132 Priorities for Family Offices Working in a Fractured World with Angelo Robles In this episode of the Secret Thoughts of CEOs and Business Leaders podcast, host Chris Yonker interviews Angelo Robles, a prominent figure in the family office sector. The discussion covers various topics crucial to family businesses, such…
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In this episode of Event Marketer’s Toolbox, Neil P. Rogers, a marketing and sales expert with over 37 years of experience, shares powerful insights on how small yet impactful gestures can create significant results at trade shows. Neil draws on his extensive background in sales, promotional products, and his experience as a bartender to offer fres…
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In this episode, we dive deep into how to maximize trade show results with Jim Cermak, founder of Trade Show University. With over 30 years of experience in the trade show industry, Jim shares his insights on everything from goal-setting to booth strategy, helping exhibitors boost their ROI and avoid common pitfalls. 🔹 The Importance of Goal Settin…
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Secret Thoughts of CEOS Ep. 131 Unlocking Leadership Potential: How Shadow Work Transforms Leaders with Kim Barta In this episode of 'Secret Thoughts of CEOs and Business Leaders’, host Chris Yonker delves into deep discussions with Kim Barta, a renowned psychotherapist and thought leader. Kim shares insights into his work around shadow therapy, ex…
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In this episode of Event Marketer’s Toolbox, Chris Dunn and guest co-host Dana Esposito are joined by B2B growth strategist Ed Marsh for a no-nonsense conversation on where most brands fall short when it comes to making their event investments actually pay off. From planning ahead to post-show accountability, Ed breaks down how to align sales and m…
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In this episode of Event Marketer’s Toolbox, Chris Dunn and Caitlin Carey sit down with Sean Gannet, Executive Producer and Chief Story Technician at SFG Productions, to explore how storytelling can shape every element of an event—from the agenda to the follow-up strategy. Drawing from his work with TED, Software AG, and other major brands, Sean br…
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Unlocking Family Business Potential Through Advisory Teams with Dr. Jeremy Lurey In this episode of the 'Secret Thoughts of CEOs and Business Leaders' podcast, host Chris Yonker discusses the complexities of managing family business transitions with Dr. Jeremy Lurey. The episode covers key topics such as building effective advisory teams, successio…
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Why do some events thrive while others struggle to get attendees to show up? In this episode of Event Marketer’s Toolbox, Vanessa O’Connor joins Chris Dunn & Caitlin Carey to break down what makes events worth attending in a world full of distractions. From field marketing strategies to white-glove experiences, Vanessa shares how to create high-imp…
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Your booth is set up, your team is ready—but is your messaging actually stopping attendees in their tracks? In this episode of Event Marketer’s Toolbox, Jim Panagas, founder of Corporatevoice, joins Chris Dunn & Caitlin Carey to break down how to craft messaging that grabs attention, engages attendees, and drives real post-show conversations. Your …
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STOC 129: Balancing Tradition & Innovation: What Businesses Can Learn from Harley Davidson with Ken Schmidt In this episode of 'Secret Thoughts of CEOs and Business Leaders,' host Chris Yonker interviews Ken Schmidt, a former Harley Davidson executive renowned for his innovative repositioning strategy. They discuss the key elements holding back fam…
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Most trade show booths look the same—generic pitches, aggressive badge scanning, and forced conversations. But what if humor could change that? In this episode of Event Marketer’s Toolbox, Jon Selig, a former enterprise sales pro turned stand-up comedian, joins Chris Dunn & Caitlin Carey to explore how humor can break the ice, make brands more memo…
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Turning an event into an engaged, long-term community takes strategy, consistency, and the right approach. In this episode of Event Marketer’s Toolbox, hosts Chris Dunn and Caitlin Carey sat down with Liz Lathan, co-founder of Club Ichi, to explore how event professionals can move beyond one-time gatherings and build lasting connections. Events as …
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Building Family Legacy and the Keys to Early Education Success with Richie Huffman In this episode of 'Secret Thoughts of CEOs and Business Leaders,' host Chris Yonker talks with Richie Huffman, the founder, president, and CEO of Celebrate Schools, and a leader in early childhood education. The discussion delves into Richie's entrepreneurial journe…
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In this episode of Event Marketer’s Toolbox, Matt Beran, IT service expert and host of Ticket Volume, joins Chris Dunn & Caitlin Carey to break down what separates great events from forgettable ones. With over 23 years in customer service and IT service management, Matt shares his firsthand experience attending and speaking at events worldwide. The…
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In this episode of Event Marketer’s Toolbox, Adam Centamore of Eat, Drink, Learn joined Chris Dunn & Caitlin Carey to explore how culinary experiences can elevate corporate events. Adam shared his expertise in designing intentional food and beverage moments that go beyond just serving meals—they create connection, engagement, and storytelling oppor…
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Trust, Transparency, and Culture: The Cornerstones of Leadership with Susan Riley Susan Riley is a resident of Exeter, NH and is married with two children. She started her career with a technical foundation (undergraduate and graduate education in Chemistry (Boston College, Brandeis University), followed later by an MBA at Babson College. She then …
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In the latest episode of Event Marketer’s Toolbox, hosts Caitlin Carey and Chris Dunn explored the transformative role of digital experiences in trade shows and corporate events. Joined by digital strategist Tyson Vasapoli of Blue Hive Exhibits, they uncovered key insights on how digital elements can enhance storytelling, capture attendee interest,…
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In this episode of Event Marketer’s Toolbox, hosts Caitlin Carey and Chris Dunn sit down with Brendon Hamlin of Hamlin Creative to explore the role of video in event marketing. Brendon shares insights from his extensive career in film, television, and experiential marketing, emphasizing how storytelling through video can amplify brand experiences b…
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Holistic Success: Mind, Body, Spirit, and Leadership with Shane Carter Shane is President and CEO of Hampshire Capital, LLC based in NH. Hampshire Capital, LLC buys, develops, renovates, repositions and holds apartment buildings, commercial assets and land in New England and the Southern states. Since 1996, Shane has acquired and managed more than …
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