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Chris Schaeffer Podcasts

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Google Ads expert and Premier Google Partner Chris Schaeffer talk pay per click, Google Ads, online marketing, and how to advertise your business effectively. This podcast helps business owners, digital marketing agency employees, and pay per click freelancers make the most of their Google AdWords budgets. New episodes come out every Monday, and ask your Google Ads questions at www.paidsearchpodcast.com
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BJJ black belt, Wes Schaeffer, The Sales Whisperer®, gives sales, marketing, success, and BJJ advice to help professional salespeople, sales managers, business owners, and entrepreneurs sell more, faster, at higher margins, with less stress, more predictably, while having more fun doing it. Originally The Sales Podcast was launched in 2013, and in Sep 2025, it was rebranded as The BJJ and Biz Podcast.
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Crimes of the Times

L.A. Times Studios

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L.A. Times reporter Christopher Goffard of “Dirty John” is back with another riveting podcast from L.A. Times Studios. In “Crimes of the Times,” Goffard goes deep behind the scenes of a new story each week, cutting through common myths and misconceptions to uncover what really happened in the most compelling cases from L.A. and beyond.
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Reconstruct your life after leaving harmful and controlling religious beliefs behind! Educating listeners as to the dangers posed by cult psychology and tactics, the dangers of Christian nationalism, dominion theology, and the Christian Right.
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Ready to listen in to a great conversation over a delicious cup of coffee? Maxwell's Iowa CoffeeCast offers an engaging blend of candid interviews, commentary, and humor, providing listeners with fresh insight and perspective into the lives of fellow Iowans who have interesting stories to tell. Maxwell is a decades-long Iowa broadcaster and his easygoing and relatable hosting style, combined with the genuine and heartfelt nature of the conversations, creates a welcoming atmosphere for listen ...
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#12WeeksToPeak #SalesTraining #salesautomation #GrowthMindsetSummaryI sit down with Chris Daigle to discuss the transformative impact of AI on business and everyday life. We explore how AI is not just a technological advancement but a revolution that is reshaping industries. Chris shares insights on practical applications of AI, the importance of a…
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This week Chris Schaeffer discusses 5 specific tips to take a campaign from stale to stellar! Learn how most campaigns stay in "phase 2" and never make it to "phase 3". Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com…
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This week's episode features new friend Mikee Bridges, a former Christian rocker/grunge/punk musician who is also known for putting on the Tom Fest, an alternative Christian music festival that ran for 14 years. He also ran a Christian rock venue in Portland, OR, for many years. After getting out of the Christian music game, Mikee went on to help f…
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Hosts Jeff and Brad recap recent musky outings, weather swings and the shallow‑water push, sharing practical tips on finding warmer pockets, timing bite windows, and choosing baits like topwaters, blades, bucktails, and stop‑and‑go presentations. They also cover gear essentials—why some bucktails are keeled, spinnerbait uses, trolling vs casting, a…
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A young FBI agent named Leah Marx arrives in Los Angeles and receives a tip in 2010 about brutal conditions at Men’s Central Jail downtown. Such complaints have gone nowhere for years, since they pit the allegations of inmates against the word of jail deputies. But she finds informants, including a wily bank robber, Anthony Brown, who is facing lif…
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No plan survives contact with the enemy...yet you still plan. Today, a white belt wanted to review the D'arce and anaconda choke in our morning BJJ training. We spent time getting precise on the D'arce, how to finish it, even on larger opponents, and a few ways to enter it/set it up from top or bottom. Then I get into some sales and business advice…
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#BJJ#TheBJJandBIZPodcast#Business#SalesTraining#JiuJitsu#PersonalDevelopment#BrazilianJiuJitsu#BJJCommunity#BJJLifestyle#BJJForLife#MartialArtsLife#BJJMindset#assumptions #sales #decision-making #curiosity #concise communication, #sales strategies Summary In this conversation, Wes Schaeffer discusses the importance of avoiding assumptions in both m…
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Steve Genson from Genson's Fish Hunts Guide Service breaks down late‑summer to early‑fall musky fishing: current water temps, an expected cold front, and why now is "go time" for bucktails, figure‑eights, and shallow flats. He shares bite patterns, gear and rod setups, when to switch presentations (blades, rubber, gliders), and tips for anglers hea…
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#TheBJJandBIZPodcast #BJJ # business # marketing #AI #lead generation #communication #personal branding #social media #client relationships #military background Takeaways — Ryan is a co-founder of Synergist, focusing on business growth. — Military experience shapes their approach to business and communication.— AI is revolutionizing marketing and l…
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In this episode, we break down how to spot and stop spam traffic and leads before they drain your budget. We cover the risks of leaving Search Partners and Display Network wide open, including mobile apps, ad farm sites, and suspiciously high CTRs. You’ll learn why location targeting should be set to “people in or regularly in your targeted area” a…
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#TheBJJandBIZPodcast #BJJ #business #salestraining #Jiu-Jitsu #personaldevelopment #community #fundamentals #workshops #networking #entrepreneurship Summary In this episode, Wes Schaeffer introduces the BJJ and Biz podcast, sharing his journey in sales and Brazilian Jiu-Jitsu. He discusses the importance of community, the intersection of Jiu-Jitsu …
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#AI tools #marketing #automation #trustinAI #contentcreation #AIplatforms #salesstrategies #digitalmarketing #AIcapabilities #humaninteraction #businessgrowth Summary In this conversation, Wes Schaeffer and Roger discuss the significance of AI tools in marketing and sales. They explore various AI platforms, their capabilities, and how to effectivel…
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Welcome to another week of Back Lash Podcast Labor Day edition. Hosts Jeff and Brad talk gear, recent catches, and fall musky patterns with guest Steve Heiting. Topics include late‑summer tactics (bucktails, topwaters, minnow baits), weed and rock strategies, new tackle (Team Rhino mimics, St Croix rods), and a discussion on using forward‑facing so…
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Pandora’s Box: The Fall of L.A.’s Sheriff is a six-part podcast exploring the crisis that toppled one of the country’s most prominent lawmen, Lee Baca. Rising from humble beginnings, he presented himself as a reformer when he took over the scandal-plagued agency in 1998. He vowed that he would be sheriff as long as he lived, and voters seemed to ap…
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Let's talk about brand keywords and why they are the most dangerous and most abused traffic in Google Ads. We're answering emails from listeners today and we've got some good ones! From bid strategies to search campaigns to performance max we cover it all in this week's episode about Google Ads. Try Opteo for free for 28 days - https://opteo.com/ps…
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In honor of my presentation at the Houston Oasis gathering on Sunday, the 24th of August, we are running a special promo sale that day on my book, Not So Shiny Not So Happy People: How Bill Gothard, Church, and Family Taught Me Christianity Doesn't Work. This weekend you'll be able to purchase the book on Amazon.com for just 99 cents! Also, if you'…
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Takeaways—The importance of personalization in outreach efforts.—LinkedIn is not just a social platform; it's a data warehouse.—Inbox saturation is a significant challenge for marketers.—Hyper-personalization can lead to new forms of saturation.—Referrals are crucial for building trust and gaining new clients.—Sales strategies must evolve with chan…
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Once again I'm joined by my good friend Frank Schaeffer to discuss all things politics, religion, Christian nationalism, and the effect Trump is having on both the evangelical church and America overall. As a passionate observer of what's going on in terms of current events--not just in America but indeed the world--Frank always has a unique take o…
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Welcome back to another week of Backlash Podcast. This episode features Austin Wiggerman, nomading in Minnesota and finding fast success with multiple musky shortly after arrival. Jeff and Brad cover recent catches, gear updates (St. Croix Musky X, Premier redesign, Mimics and popular baits), tactics for locating pods and variable structure, timing…
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What will Google look like 5 years from now? This week Chris Schaeffer discusses how AI will change the way people search and gather information and what that means for PPC managers. Also Chris discusses the right way to use audiences in Google Ads. If you aren't using audiences in your search campaigns this episode is critically important for you …
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Welcome to another intriguing episode of the Backlash Podcast. This week, we dive deep into the world of musky fishing at Leech Lake, Minnesota, with guest Bob Weeks, owner of Agency Bay Lodge. We discuss the intricacies of the Minnesota fisheries, current fishing conditions across the Midwest, and reflect on the remarkable musky fishing season so …
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There is a scam going around to Google Ads managers that could cause some major destruction for anyone that is caught by the scammers. In this episode of the Paid Search Podcast Chris Schaeffer talks about how to avoid scammers and a very important issue around Google Ads automation and how to build a successful campaign when that automation fails.…
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In this episode of Maxwell’s Iowa CoffeeCast, I sit down with Pritesh Patel, the owner of Hotel Pommier in Indianola and Chariton, Iowa. Pritesh’s journey from growing up in a motel to rebranding and revitalizing independent hotels is as much a story of grit as it is of vision. Pritesh’s family emigrated from the UK to the U.S. in 1999, moving stra…
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I've known Jason Benedict for over a decade. He's a smart entrepreneur and marketing agency owner who understands the transformative impact of AI on sales and business operations. We get into the evolution of AI tools, the benefits of automation, and how you can implement AI solutions to streamline processes and make mo' money. We touch on the cost…
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In this episode of the Back Lash Podcast, we welcome expert musky river guide Chris Willen to share his insights and experiences in the world of river fishing. Chris dives deep into the art of fly fishing and offers invaluable advice on fishing with gear, making this a must-listen for any angler keen on exploring rivers. Listeners will enjoy tales …
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Let's talk about quality score, bidding, and competitor campaigns! This week we dive into a discussion on some of the more complicated factors in Google Ads that throw many advertisers for a loop. And especially the always complex decision of whether or not to target your competitors in PPC. Let's talk about that! Try Opteo for free for 28 days - h…
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Jeremy Shapiro is back after many years.We discuss his new book as well as the intersection of AI and business growth today...which will be different tomorrow!But you can use technology to enhance your sales and marketing strategies. As usual, automation is important as well as the entrepreneurial mindset, which is probably the toughest component o…
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Recently I reconnected with returning guest Stephen Mather, former Jehovah's Witness and co-host of the now-defunct Cult Hackers Podcast. As an organizational psychologist, and former JW, Stephen is uniquely positioned to inform listeners on the eight markers of cults identified by Dr Robert Jay Lifton in his book Thought Reform and the Psychology …
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In this episode of Back Lash Podcast, we welcome musky fishing expert Bryan Schaeffer to talk about his experiences with night fishing and the current state of river fishing. We'll also dive into the latest trends on popular fishing baits and tackle strategies for both lakes and rivers. Join us as we discuss the recent successful release of Pit Bul…
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If you are having issues with a campaign on Google Ads that continues to offer no results, no conversions, and no sales today's episode can help solve that problem. Chris Schaeffer discusses the 4 levels of failure in Google Ads that most advertisers experience at some point. Learn how to audit your own campaign and find the solution to your broken…
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Join us in this exciting episode of the Backlash Podcast as we dive into the world of musky fishing with special guest Gus Mantey of Sug's Fishing Guide Service. Gus shares his insights into the highs and lows of the fishing season and how he's managed an impressive catch rate of big musky this year. In this episode, we discuss the much-anticipated…
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This week Chris Schaeffer answers questions about Google Ads from listeners. He discusses how to manage accounts that use automated bidding, a question about the Display network, and how to properly structure your Google Ads account for success. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com W…
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I finally caught up with Lucas Wilson after months of emailing each other to set up this interview. And am I ever glad that I did! We had a fantastic conversation that I truly believe you will enjoy and learn a lot from. Lucas--or Luke--originally hails from Toronto, Canada, and as a young man ended up attending Jerry Falwell's Liberty University, …
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Dive into the latest episode of the Backlash Podcast where we sit down with renowned musky guide DJ Chupita of Hinterland Musky Guide Service. Discover the secrets behind the buzz surrounding the M9 and M13 lures and get insider tips on fishing rods and techniques that can elevate your angling game. Join us as we explore what’s happening on the wat…
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This week Joey Bidner does a deep dive into a Google Ads account that focuses on e-commerce and local "foot traffic" searches to drive sales. Learn all about strategies to manage different types of searches to drive a wide variety of traffic for a winning set of campaigns! Try Opteo for free for 28 days - https://opteo.com/psp Joey Bidner - https:/…
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