Best Chris Schaeffer Podcasts (2025)

1
Featuring: The Trials of Frank Carson, Episode 3 Bonus 20:31

7h ago20:31

20:31

In this special-release bonus episode, our host Christopher Goffard talks with false-confession expert Richard Leo, who questions the credibility of the government’s star witness.By L.A. Times Studios

1
Persuasion Training // The 10 Commandments of Sales With Dr. Persuasion on The Sales Podcast with Wes Schaeffer, The Sales Whisperer® 1:07:38

2d ago1:07:38

1:07:38

Dr Persuasion, Yaniv Zaid, joins me on episode 720 of The Sales Podcast to discuss his book, "The 21st Century Sales Bible: Mastering The 10 Commandments of Marketing, Negotiation, & Persuasion." 00:00 Introduction to Dr. Yanniv Zaid 02:59 The Journey from Air Force to Sales Training 06:09 The Evolution of Sales in the Digital Era 09:01 Authenticit…

1
Featuring: The Trials of Frank Carson, Episode 3 50:18

2d ago50:18

50:18

In this special featured episode, the discovery of Korey Kauffman’s remains gives the investigation new impetus, and a man named Robert Woody offers a methamphetamine-fueled “confession.” But his story changes again and again.By L.A. Times Studios

1
My Favorite Google Ads Script (Episode 467) 40:18

4d ago40:18

40:18

This week Artur MacLellan shares his Google Ads script that can help advertisers manage their search terms. If you are having a lot of problems blocking unwanted searches coming from your keywords this is a great tool to manage your negative keywords. Try Opteo for free for 28 days - https://opteo.com/psp Step-by-Step Google Ads Script Installation…

1
Featuring: The Trials of Frank Carson, Bonus Episode 2 28:31

7d ago28:31

28:31

In this special-released bonus episode, our host Christopher Goffard is joined by his editor, Steve Clow, to talk about how authorities linked the disappearance of Korey Kauffman to Frank Carson.By L.A. Times Studios

1
Featuring: The Trials of Frank Carson, Bonus Episode 1 33:47

7d ago33:47

33:47

In this special-release bonus episode, our host Christopher Goffard is joined by his editor, Steve Clow, to discuss the origins of The Trials of Frank Carson.By L.A. Times Studios

1
Entrepreneurial Advice // Walked away from the 150-person company he founded to be an entrepreneur // Mike Pritchett shares how to win on The Sales Podcast with Wes Schaeffer, The Sales Whisperer® 58:13

8d ago58:13

58:13

#12WeeksToPeak #PersonalDevelopment #SelfImprovement #GrowthMindset #LifeLessons Show notes: https://wesschaeffer.com/blog/mike-pritchett Guest Site: https://www.buzztrail.ai/ Guest LinkedIn: https://www.linkedin.com/in/mike-pritchett/ Company LinkedIn: https://www.linkedin.com/company/buzztrail-ai/ Get daily tips on sales, marketing, entrepreneurs…

1
Featuring: The Trials of Frank Carson, Episode 2 43:12

9d ago43:12

43:12

In this special-release episode, investigators confront a defiant Frank Carson about the disappearance of a scrap-metal thief with a reputation for making enemies.By L.A. Times Studios

1
9 Buttons You Should Never Click (Episode 466) 35:19

11d ago35:19

35:19

Don't click on these 9 buttons in Google Ads. Search partners, fake conversions, TCPA bidding, competitor keywords, search not shopping, TROAS, exact match keywords, performance max, and broad match keywords. They are all off limits for some advertisers at there. Find out more in this week's episode! Try Opteo for free for 28 days - https://opteo.c…

1
Sales Training // Jab Your Prospects, Flip The Script, Control the Sale // Learn How on The Sales Podcast with Wes Schaeffer, The Sales Whisperer® 28:13

14d ago28:13

28:13

#12WeeksToPeak #salestraining #SelfImprovement I'm going solo today to start year 13 of The Sales Podcast, episode 718. I updated an old blog post about "jabbing hard-charging" prospects to 'flip the script' in sales. Our job in sales is to disqualify prospects, engage them effectively, and ask the right questions. I share insights from my extensiv…

1
Featuring: The Trials of Frank Carson, Episode 1 43:49

16d ago43:49

43:49

In Season 2 of Crimes of the Times, host Christopher Goffard revisits one of the longest and most bizarre murder trials in U.S. history. This special podcast rerelease will include fresh insights, bonus content and a new episode with the latest news on this fascinating case. The story follows the rise and subsequent downfall of one of Stanislaus Co…

1
Healing Under Pressure: Dr. Chris LoRang on Hyperbaric Oxygen Therapy 36:26

17d ago36:26

36:26

On this episode of Maxwell’s Iowa CoffeeCast, I sit down with Dr. Chris LoRang of Capital Health to dive deep—literally and figuratively—into the world of Hyperbaric Oxygen Therapy (HBOT). Known for his integrative approach to care, Dr. LoRang breaks down what this advanced healing modality really is, how it works, and why it's making waves in both…

1
New Changes Coming to Google This Year (Episode 465) 36:39

18d ago36:39

36:39

New updates from Google happening now. Learn what is new from campaign types and advertising changes happening in Google Ads this year. Also Chris Schaeffer discusses using "friction" the right way in your Google Ads campaigns to drive the best traffic for your business. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https…

1
To Raise Your Prices, Raise Your Standards 59:57

23d ago59:57

59:57

#12WeeksToPeak #PersonalDevelopment #SelfImprovement #GrowthMindset #LifeLessons Aim High, Raise Your Prices, Raise Your Standards, Make More Sales: Bill Rice Bill Rice, fellow class of '92 alum from @usafaofficial, joins me as I publish this on the 33rd anniversary of our graduation. 00:00 Introduction and Background 01:03 Lead Generation Strategi…

1
Reviving a 70 Year-Old Little League: Ross Edwards' Call to Action 18:43

24d ago18:43

18:43

In this episode of Maxwell’s Iowa CoffeeCast, Maxwell sits down with Ross Edwards, a passionate coach and community leader helping breathe new life into the Raccoon Valley Little League—just as the organization celebrates its 70th year. Ross shares his own journey through the league, starting as a three-year-old in T-ball, forging friendships that …

1
Optimization Score: 100% Compliant, 0% Profitable (Episode 464) 33:55

25d ago33:55

33:55

What is OPTIMIZATION SCORE and what does it mean for the success of your account? Well, very little actually. In fact, in this episode Chris Schaeffer discusses why he believes 100% optimization score is actually a bad thing for the success of your Google Ads account. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - https://…

1
Negotiate or die hungry, skinny, and sad. Andres Lares on The Sales Podcast. 1:03:24

29d ago1:03:24

1:03:24

#12WeeksToPeak #negotiation #SelfImprovement #LifeLessons In this conversation, I sit down with Andres Lares, a negotiation expert, to discuss the intricacies of negotiation, leadership, and sales training. Believe it or not, we get into the importance of goodwill in business relationships. (I always leave a little meat on the bone so my prospects …

1
Featuring: Man in the Window 37:22

1M ago37:22

37:22

Please enjoy a special feature of the first episode of L.A. Times Studios production, Man in the Window. In this episode, Phantom in the Fog, investigative reporter Paige St. John discusses how a series of brutal dog killings in a small town in California acted as the prelude for the coming danger and violence committed by one of California's deadl…

1
Smart Bidding Fails Against Manual Bidding (Episode 463) 37:35

1M ago37:35

37:35

Is "smart bidding" really that smart? This week Chris discusses the results from an experiment where the smart bidding strategy failed in comparison to the manual bidding campaign. Let's talk about why this happened and why it is important to understand that smart bidding is not always the smartest choice. Try Opteo for free for 28 days - https://o…

1
131 NYT Bestsellers...and Counting! 59:51

1M ago59:51

59:51

#12WeeksToPeak #nytimes #bestseller How To Get on the NYT Bestseller List. Get rich. Die famous. Since 1999, Michael Drew has helped 131 books get onto the New York Times Bestseller list, and he shares how that can make you millions—even hundreds of millions in sales. He discusses the strategies he employed, the economics of book publishing, and th…

1
Weary Ramblers: Harmony, Heart & Driftwood Dreams 35:47

1M ago35:47

35:47

In this inspiring episode of Maxwell’s Iowa CoffeeCast, I sit down with the talented duo behind the Americana band Weary Ramblers—multi-instrumentalist Kathryn Fox and Iowa folk veteran Chad Elliott—for a heartfelt and revealing conversation on music, risk-taking, and creative connection. We catch them mid-process at Golden Bear Records, where the …

1
Featuring: Detective Trapp 38:05

1M ago38:05

38:05

Please enjoy a special feature of my show, Detective Trapp’s first episode, All the Missing. In this episode, Detective Julissa Trapp fights her way onto the homicide unit in her hometown of Anaheim, California — and strives amid personal struggles to understand God’s plan for her. At the same time in a nearby city, women begin vanishing.…

1
Deep Dive: Looking at Metrics of a Successful Account (Episode 462) 32:24

1M ago32:24

32:24

This week Chris Schaeffer dives deeper into the metrics of a successful account and answers questions about the reasons behind structural decisions in the campaigns. Also Joey Bidner joins in to answer a question about Google Ads and Amazon that is very important for all managers in the eComm space to hear. Try Opteo for free for 28 days - https://…

1
The Perfect Tech Stack: Chris Brisson of Sales Message 45:02

1M ago45:02

45:02

#12WeeksToPeak #marketingautomation #growthmindset Chris Brisson is the founder of Salesmsg , and he returns to The CRM Sushi Podcast after 8 years to share what is working and what he sees as the future of SMS marketing, marketing automation, digital marketing, and how to grow sales in the age of AI. 00:00 The Evolution of Sales Message 02:49 Unde…

1
Born to Mix: DJ Jimmy Jim’s 48 Year Spin 37:04

1M ago37:04

37:04

In this electrifying episode of Maxwell’s Iowa CoffeeCast, I sit down with Iowa DJ legend Jim Bollard—better known across dance floors and DJ booths as DJ Jimmy Jim. For nearly five decades, Jim has been mixing beats, reading crowds, and energizing dance floors, from the disco days of the Joker Lounge in the late ‘70s to today’s hottest college clu…

1
Featuring: Dirty John 42:25

1M ago42:25

42:25

Please enjoy a special featured episode of my show Dirty John. In this episode, Debra Newell, an interior designer in Southern California, meets John Meehan on an over-50 dating site. His profile looks exciting: Anesthesiologist, divorced, Christian. She falls in love fast. But her children dislike him and warn her that his stories don’t add up. A …

1
4 Ways To Manage Bad Traffic (Episode 461) 36:10

2M ago36:10

36:10

Learn what to do when your Google Ads search campaign is getting a lot of unqualified, unwanted search terms. These 4 tips will help you wrangle your search terms into traffic that is actually qualified and useful for your business. Also, Chris Schaeffer answers a question from a listener about using value based bidding in their search campaigns. I…

1
Fight The Fake Amazon Reviews To Save Your Online Reputation and Make A LOT More Money 58:06

2M ago58:06

58:06

#12WeeksToPeak #amazon #SelfImprovementIrish...whiskey...Amazon...slapping (digitally) fraudulent reviewers on Amazon...boosting your reputation...making more money...Ferraris...Priuses...taking off our shirts...it's all in this episode...and that's just the introduction!! Site: https://tracefuse.ai/ LinkedIn: https://www.linkedin.com/in/shanebarke…

1
From Camaros to Commercial Real Estate: The Richard Hurd Story 32:07

2M ago32:07

32:07

In this episode of Maxwell’s Iowa CoffeeCast, I sit down with Richard Hurd, a man whose black-and-white “Hurd” commercial real estate signs have become fixtures around town—but whose personal story is far more colorful than most realize. A self-made entrepreneur with deep roots in Des Moines’ south side, he walks us through a journey that begins wi…

1
The Arsonist in the Crowd 32:44

2M ago32:44

32:44

John Orr was a renowned fire investigator who was also a prolific arsonist, and whose thinly veiled novel helped to convict him. In this episode we hear from the fire captain who first suspected him—and from Orr himself. New episodes every Tuesday. To read more about these cases, visit Crimes of the Times at latimes.com Video episodes will be avail…

1
Deep Dive: Looking At One of My Own Successful Campaigns (Episode 460) 36:25

2M ago36:25

36:25

An amazing show discussing some very common questions about how to structure and Google Ads search campaign. This week Chris Schaeffer does a deep dive into an account discussing how the account is built out and some of the specific settings that have provided great success to the account over the years it has been running. Try Opteo for free for 2…

1
Outro Isn’t the End: Mike Pace Stars in a Story That Hits Home 34:05

2M ago34:05

34:05

In this episode of Maxwell’s Iowa CoffeeCast, longtime Iowa broadcaster Mike Pace joins me to reflect on a rich, winding journey through radio, television, voiceover work, and now—independent film. Known to many for his work on the Iowa Lottery’s “Spin the Wheel” game show and years of broadcasting in Des Moines, Mike opens up about his latest role…

1
Answering Questions about Google Ads (Episode 459) 38:57

2M ago38:57

38:57

This week Chris Schaeffer answers questions from listeners about issues on concerning campaigns that mysteriously stop running, brand campaigns, and the on going debate about landing pages. Plus Joey discusses some huge advantages to using Amazon with your Google Ads search campaigns. Try Opteo for free for 28 days - https://opteo.com/psp Chris Sch…

1
Be Disciplined. It Beats Motivation: Chris Brisson, SaaS Founder 49:48

2M ago49:48

49:48

Discipline Over Motivation: Chris Brisson, SMS SaaS Founder Shares Why SMS is not dead; it's evolving and still effective. Text messaging remains a personal connection tool. The industry has shifted towards messaging as a primary communication method. AI is being leveraged to enhance business operations and customer engagement. Simplicity in market…

1
Episode 46 - MasterTech Expo Recap.... A Word From Our Sponsor 1:29:51

2M ago1:29:51

1:29:51

The boys are back from another unforgettable trip to MasterTech Expo—and trust us, it did not disappoint. In this episode, we’re giving you a full behind-the-scenes look at everything you didn’t see: the standout builds, the coolest new gear, the late-night shop talk, and the moments that made us laugh (and maybe even rethink everything). Whether y…

1
In the Hands of the Living: Lanae Strovers' Unexpected Calling To The Funeral Business 39:13

2M ago39:13

39:13

In this powerful and deeply personal episode of Maxwell’s Iowa CoffeeCast, I sit down with Lanae Strovers, a trailblazing funeral director and founder of The Final Salute, a nonprofit dedicated to honoring unclaimed veterans with proper burials. Lanae shares the unlikely and emotional journey that led her into the world of funeral service—starting …

1
The Execution of Barbara Graham 35:14

2M ago35:14

35:14

The case of Barbara Graham, known in the 1950s as “Bloody Babs” after the murder of a Burbank widow. Former prosecutor Marcia Clark joins us to reexamine the questionable tactics that sent Graham to death row. New episodes every Tuesday. To read more about these cases, visit Crimes of the Times at latimes.com Video episodes will be available on Spo…

1
I’m Sick of Scammers in Google Ads (Episode 458) 30:14

2M ago30:14

30:14

Someone has to talk about the amount of dishonesty in the PPC world today. This week Chris Schaeffer discusses 4 ways scammers hook you and get you to spend money on worthless traffic. Don't be a victim! Learn how these scams typically go and how to spot it before it happens to you. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schae…

1
What Drives a Man to Make Putters in Iowa? Jared Doerfler Explains 23:15

2M ago23:15

23:15

In this episode of Maxwell’s Iowa CoffeeCast, host Maxwell sits down with Jared Doerfler, the founder of Hanna Golf, a rising Iowa-based manufacturing company that specializes in custom milled putters. Jared’s story is a remarkable journey of risk, resilience, and craftsmanship—proving that even the wildest ideas can take root and flourish in the h…

1
Close The Sale // Shut Up To Make More Sales: Gene Slade on The Sales Podcast with Wes Schaeffer, The Sales Whisperer®. 47:07

2M ago47:07

47:07

Listen Your Way Into More Sales With Gene Slade, the Sales Ninja Gene Slade shares his journey from working in HVAC to becoming a sales trainer, emphasizing the importance of adapting sales techniques in a rapidly changing industry. We get into the role of technology, particularly AI, in modern sales processes and the challenges faced by tradespeop…

Podcasts Worth a Listen

Chris Schaeffer Podcasts

Podcasts Worth a Listen