Best Chris Schaeffer Podcasts (2025)

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Satanic Panic: A Death in the Manson Tunnel 26:26

Play Pause

3d ago26:26

26:26

On the summer solstice in 1990, a UCLA student with an interest in the occult was stabbed to death in a railway tunnel in the San Fernando Valley. Rumors of ritual violence swirled in the era of the so-called Satanic Panic. Police investigating the murder of Ronald Baker found his killers knew him well. One of them had even carried his casket.…

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Should You Try Microsoft Ads? (Episode 486) 28:33

3d ago28:33

28:33

This week Chris Schaeffer answers a question about how to structure your Google Ads campaigns. And Joey Bidner jumps in to discuss the role of Microsoft Ads for advertisers looking to diversify their PPC traffic. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Joey Bidner - https://joeybidner.c…

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Tinker, Tailor, Stoner, Spy 28:20

11d ago28:20

28:20

When 21-year old college dropout Christopher Boyce got a job as a clerk at the TRW Defense and Space Systems complex in Redondo Beach, he was given access to some of the country’s biggest government secrets. And under a Robin Hood-like ethos, he and his childhood pal Andrew Daulton Lee began sharing those secrets with the Soviet Union. Their story …

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Under The Hood | Marc Schaeffer | October 2025 27:43

10d ago27:43

27:43

In this thought-provoking episode, Tina Greenbaum sits down with Mark Schaeffer, financial planner, author, and advocate for emotionally intelligent leadership to explore how kindness, self-awareness, and time wealth can transform both our personal and professional lives. Mark shares how his family background shaped his values and leadership philos…

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PPC Basics: How to Get Phone Calls (Episode 485) 29:13

10d ago29:13

29:13

This week Chris Schaeffer discusses how to get phone calls from Google Ads search campaigns. There are three methods that are the most direct way to get calls, but each method comes with some major advantages and drawbacks. Learn the truth about how to get phone calls in this focused, dedicated episode. Try Opteo for free for 28 days - https://opte…

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I Killed John Belushi 30:23

18d ago30:23

30:23

When comic John Belushi died of a speedball overdose at Hollywood’s Chateau Marmont, it wasn’t clear there had been a crime—until the National Enquirer got involved. This episode follows the tabloid reporter who hunted down Belushi’s dealer, coaxed a confession, and transformed a drug overdose into a homicide investigation.…

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Huge Q&A: 5 Questions + SPECIAL BONUS! (Episode 484) 48:00

17d ago48:00

48:00

This week Chris Schaeffer answers questions about google ads from podcast subscribers. The questions cover important topics like how to improve Google shopping campaigns, how to keep track of your changes in google ads, and why Max AI is not as great as people think it is. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - htt…

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The Other Side of the Door: The Case Against Lee Baca 32:28

25d ago32:28

32:28

James Sexton endures weeks of solitary confinement in federal prison, as prosecutors finally gear up to take Lee Baca to trial. Baca’s lawyers claim he has Alzheimer’s Disease. It’s late 2016, and the recent presidential race has made the FBI unpopular in liberal Los Angeles. Sexton testifies for the government and is released early, a humbled man,…

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Under The Hood | Ted Collins | October 2025 33:15

25d ago33:15

33:15

In this deeply personal conversation, Ted Collins reflects on how perfectionism, generational expectations, and early success shaped his identity and how recovery helped him embrace authenticity and balance. Growing up with high-achieving parents, Ted felt constant pressure to excel, but over time, he discovered that true leadership is built on con…

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PPC Basics: How to Improve Quality Score (Episode 483) 34:52

24d ago34:52

34:52

This week Chris Schaeffer discusses how to improve quality score in Google Ads search campaigns. Plus 9 things that do not improve quality score but many people still think makes a difference. Also Chris answers a question from a listener about display campaigns and demand gen campaigns. Let's talk about that! Try Opteo for free for 28 days - https…

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The Generals: Power, Deception and a Cover-Up that Goes to the Top 27:36

1M ago27:36

27:36

By L.A. Times Studios

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Under The Hood | Renee Quinn | October 2025 31:57

1M ago31:57

31:57

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PPC Basics: How To Manage a Search Campaign (Episode 482) 30:08

1M ago30:08

30:08

Learn the best advice I can give to someone managing a Google Ads campaign. Management is all about setting a goal based on the Phase that you are in. And then managing for that goal! It is really that simple. Check out this week's episode to learn about some example goals you can set to help you manage your account. Try Opteo for free for 28 days …

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Under The Hood | Janelle Gorman | October 2025 31:57

1M ago31:57

31:57

In this episode, we sit down with Janelle Gorman, a dynamic Chief Financial Officer (CFO) and strategic business leader with extensive experience in guiding organizations through growth and transformation. With a background spanning finance, operations, and leadership, Janelle shares her journey and the lessons she’s learned leading high-performing…

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Inside Man: A Jailer Turns Informant 28:09

1M ago28:09

28:09

James Sexton thinks Operation Pandora’s Box is behind him. When he reports a superior officer for misconduct, he is branded a snitch and treated as a pariah. Ostracized and scared, he does what he once thought unthinkable: he begins feeding information about the Sheriff’s Department to the FBI, and tells a grand jury about the scheme to hide Anthon…

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A Warning to 10+ Year Old Accounts (Episode 481) 35:48

1M ago35:48

35:48

This week Chris Schaeffer discusses how to avoid those wasteful clicks from job seekers. Also a deeper discussion and warning to accounts that are over 10 years old because there are specific areas that can cause your account to suffer if you don't pay close attention. Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://…

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Under The Hood | Chris Hilliard | September 2025 26:58

1M ago26:58

26:58

In this inspiring episode, Tina Greenbaum sits down with Chris Hilliard, a seasoned leader in compliance and consumer protection, to explore the values and experiences that shaped his career. Chris reflects on the integrity and kindness instilled in him during childhood and how those lessons continue to guide his work today.He opens up about the re…

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Gunning Up: L.A. County’s Top Cop Versus the Feds 26:20

2M ago26:20

26:20

When Lee Baca took over the LA County Sheriff’s Department in 1998, he inherited a scandal-plagued agency. He built a reputation as a progressive reformer, and his jail-education programs were celebrated. But the feds notice that investigations into his agency always seem to evaporate when he gets involved. By 2011, he is 70 years old and has run t…

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Huge Q&A About Google Ads (Episode 480) 40:01

2M ago40:01

40:01

This week Chris answers four questions from listeners about Google certifications, how to see audience data, and a big question that many people are asking... Does Google Ads even work any more? If you are having trouble with your account this might be a critical episode for you to hear! Try Opteo for free for 28 days - https://opteo.com/psp Chris …

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The Ghost: An Inmate Disappears in L.A. County Jail 30:16

2M ago30:16

30:16

After an inmate sucker-punches James Sexton, he defies the jail’s unwritten rules by failing to exact violent retribution, and finds himself ostracized by his peers. But he becomes an expert in the antiquated jail computer system and eventually wins promotion to an elite jail-intelligence unit. Leah Marx has a cell phone smuggled to inmate-informan…

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How to Revive a Stale Campaign (Episode 479) 32:43

2M ago32:43

32:43

This week Chris Schaeffer discusses 5 specific tips to take a campaign from stale to stellar! Learn how most campaigns stay in "phase 2" and never make it to "phase 3". Try Opteo for free for 28 days - https://opteo.com/psp Chris Schaeffer - http://www.chrisschaeffer.com Submit a Question - https://www.paidsearchpodcast.com…

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The Dungeon: Inside Men’s Central Jail 30:16

2M ago30:16

30:16

A young FBI agent named Leah Marx arrives in Los Angeles and receives a tip in 2010 about brutal conditions at Men’s Central Jail downtown. Such complaints have gone nowhere for years, since they pit the allegations of inmates against the word of jail deputies. But she finds informants, including a wily bank robber, Anthony Brown, who is facing lif…

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Mastering the D’Arce Choke & Sales Strategy // Flexibility, Reps & Business Growth | Wes Schaeffer | The BJJ and Biz Podcast 15:08

2M ago15:08

15:08

No plan survives contact with the enemy...yet you still plan. Today, a white belt wanted to review the D'arce and anaconda choke in our morning BJJ training. We spent time getting precise on the D'arce, how to finish it, even on larger opponents, and a few ways to enter it/set it up from top or bottom. Then I get into some sales and business advice…

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Assumptions Kill Sales // The New ABCs of Selling: Curiosity, Communication & Consensus | Wes Schaeffer | The BJJ and Biz Podcast 12:05

2M ago12:05

12:05

#BJJ #TheBJJandBIZPodcast #Business #SalesTraining Summary In this monologue, I get into the importance of avoiding assumptions in both martial arts and sales. (My new ABCs of Selling includes, "Always Be Curious.") I share personal experiences from a recent training session and draw parallels to decision-making processes in sales, emphasizing the …

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Under The Hood | Jeffrey Fidelman | July 2025 29:52

2M ago29:52

29:52

In this Under The Hood episode, Jeffrey Fidelman shares insights from his journey as an entrepreneur and investment banker, discussing the impact of family values, work ethic, and education on his career. He emphasizes the importance of setting clear expectations, learning from mistakes, and maintaining focus in business. Additionally, he addresses…

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Under The Hood | Nishat Mehta | June 2025 30:57

2M ago30:57

30:57

In this episode of Under The Hood, we sit down with Nishat Mehta, CEO of Lexitas, for a powerful conversation on leadership, growth, and the experiences that shaped his journey.Nishat opens up about how his childhood, career challenges, and moments of reflection helped him become a more emotionally intelligent and effective leader. He shares why hu…

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Under The Hood | Steve Lishansky | June 2023 30:58

2M ago30:58

30:58

In our June edition of Under The Hood, we are delighted to introduce Steve Lishansky as our special guest.Steve founded and was CEO of 2 fast-growing, multi-million-dollar companies prior to founding his leadership development organization Optimize International in 1992. He coaches CEO’s, C-Suite executives, senior leadership teams, and entrepreneu…

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Under The Hood | Jarred Liscio | June 2025 23:28

2M ago23:28

23:28

I recently sat down with Jarred Lischio, Manager - CFO Advisory at Wiss, for an eye-opening Under The Hood episode where he shared powerful lessons from his upbringing and career journey. We talked about the value of hard work, the importance of trusting your instincts, and what it really means to lead with authenticity. Jared opened up about how h…

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How to Stop Spam and Bot Traffic & Leads (Episode 478) 31:09

2M ago31:09

31:09

In this episode, we break down how to spot and stop spam traffic and leads before they drain your budget. We cover the risks of leaving Search Partners and Display Network wide open, including mobile apps, ad farm sites, and suspiciously high CTRs. You’ll learn why location targeting should be set to “people in or regularly in your targeted area” a…

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Under the Hood | David Martínez De Lecea | June 2025 21:59

2M ago21:59

21:59

In this episode of Under The Hood, David Martínez De Lecea, CEO at Exirio, shares the real story behind his entrepreneurial journey. He talks about growing up, the values that shaped him, and the life lessons that came with building something from the ground up. From the importance of education and relentless hard work to the power of mentorship an…

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Under The Hood | Amir Barsoum | June 2025 25:37

2M ago25:37

25:37

In this episode of Under the Hood, I sit down with Amir Barsoum, a passionate entrepreneur and venture builder.Amir talks about how his family helped shape his journey and why having the freedom to create is so important to him. He shares what it’s really like to be a builder—the highs, the lows, and the lessons along the way.We also dive into how …

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Under The Hood | Bridgette Stumpf | May 2025 31:42

2M ago31:42

31:42

In this Under The Hood episode, I talk with Bridget Stumpf, CEO of Volare and survivor's rights advocate, about how our early life experiences shape the way we lead. Bridget shares how trauma can build resilience, why emotional management is key, and how facing conflict head-on helps build trust within teams. She also sheds light on the unique chal…

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Under The Hood | Kenneth Sharperson | May 2025 27:03

2M ago27:03

27:03

In this Under The Hood episode, Kenneth Sharperson, Chief Diversity Officer at Armstrong Teasdale, takes us through his journey from a childhood spent on a military base in Japan to leading DEI efforts at a major law firm. He shares how his upbringing shaped his values, why cultural awareness matters, and how he navigated the shift from education t…

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Under The Hood | Toni Emme | April 2025 30:41

2M ago30:41

30:41

In this episode of Under The Hood, I talk with Toni Emme about his journey from building a cybersecurity company to starting a new business in trucking and logistics. He shares how his early life shaped his mindset, why personal responsibility matters, and what he's learned from failure.We also talk about the challenges of being a leader, the power…

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Under The Hood | Kader Sakkaria | March 2025 28:58

2M ago28:58

28:58

In this conversation, Kader Sakkaria talks about his journey from a simple life in India to becoming a senior leader in technology. He shares why it’s important for leaders to focus on the customer, show empathy, and understand emotions. Kader also reflects on what he learned from his early experiences and past mistakes. He highlights how important…

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Under The Hood | Tamara Gracon | January 2025 1:31:04

2M ago1:31:04

1:31:04

We're thrilled to start 2025 on Under The Hood with a remarkable guest: Tamara Gracon!Tamara Gracon is a seasoned executive, board member and advocate for board diversity. After nearly 20 years at KPMG, she runs her own strategy and change management consultancy. She is passionate about ESG as a strategic imperative for growth and value creation. S…

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The Future of Marketing // How AI Content Creation & Automation Boost Sales: Wes Schaeffer & Roger Bauer 45:33

2M ago45:33

45:33

#AItools #marketing #automation #salesstrategies #digitalmarketing Summary In this conversation, I catch up with my longtime friend and colleague, Roger Bauer, to discuss the significance of AI tools in marketing and sales. We explore various AI platforms, their capabilities, and how to effectively utilize them for content creation and business gro…

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Introducing Pandora's Box: The Fall of L.A.'s Sheriff 2:36

2M ago2:36

2:36

Pandora’s Box: The Fall of L.A.’s Sheriff is a six-part podcast exploring the crisis that toppled one of the country’s most prominent lawmen, Lee Baca. Rising from humble beginnings, he presented himself as a reformer when he took over the scandal-plagued agency in 1998. He vowed that he would be sheriff as long as he lived, and voters seemed to ap…

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Answering Your Questions About Google Ads (Episode 477) 35:32

2M ago35:32

35:32

Let's talk about brand keywords and why they are the most dangerous and most abused traffic in Google Ads. We're answering emails from listeners today and we've got some good ones! From bid strategies to search campaigns to performance max we cover it all in this week's episode about Google Ads. Try Opteo for free for 28 days - https://opteo.com/ps…

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Outbound Prospecting // How LinkedIn Automation Can Boost Your Sales Fast: HeyReach & Ilija Stojkovski 59:26

3M ago59:26

59:26

Takeaways The importance of personalization in outreach efforts LinkedIn is not just a social platform; it's a data warehouse. Inbox saturation is a significant challenge for marketers. Hyper-personalization can lead to new forms of saturation. Referrals are crucial for building trust and gaining new clients. Sales strategies must evolve with chang…

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AI In Sales // Chris Daigle, Founder of ChiefAiOfficer.com // Do AI Right To Grow Sales 1:01:37

3M ago1:01:37

1:01:37

#12WeeksToPeak #SalesTraining #salesautomation #GrowthMindset Summary I sat down with Chris Daigle to discuss the transformative impact of AI on business and everyday life. We explore how AI is not just a technological advancement but a revolution that is reshaping industries. Chris shares insights on practical applications of AI, the importance of…

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Featuring: The Trials of Frank Carson, Episode 8 Bonus 25:21

3M ago25:21

25:21

In this special feature bonus episode, our host Christopher Goffard is joined by his editor, Steve Clow to discuss the aftermath of the case.By L.A. Times Studios

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The Right Way to Use Audiences (Episode 476) 33:02

3M ago33:02

33:02

What will Google look like 5 years from now? This week Chris Schaeffer discusses how AI will change the way people search and gather information and what that means for PPC managers. Also Chris discusses the right way to use audiences in Google Ads. If you aren't using audiences in your search campaigns this episode is critically important for you …

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Featuring: The Trials of Frank Carson, Episode 8 54:47

3M ago54:47

54:47

In this featured episode, The fates of Frank Carson and his co-defendants are decided, and jurors explain their reasoning. An interview with the state’s star witness, now out of lockup, raises troubling questions about the state’s handling of the case.By L.A. Times Studios

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When Automation Fails: Broad Match vs Manual Control in Google Ads (Episode 475) 34:39

3M ago34:39

34:39

There is a scam going around to Google Ads managers that could cause some major destruction for anyone that is caught by the scammers. In this episode of the Paid Search Podcast Chris Schaeffer talks about how to avoid scammers and a very important issue around Google Ads automation and how to build a successful campaign when that automation fails.…