The Room Key is where hotel owners, investors, lenders, brokers, and hospitality professionals come to talk shop. Hosted by Chase Keller, CCIM, a national hotel broker with Franchise Clearly. Each episode dives into the real stories, challenges, and insights that drive the hotel industry. Whether you're a first-time owner, a seasoned investor, or someone who just loves the business of hospitality, The Room Key offers candid interviews, market trends, and practical takeaways you won’t find an ...
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Chase Keller Ccim Podcasts
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Greg Friedman: Finding Edge in Dislocated Markets | The Room Key
52:27
52:27
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52:27
Peachtree Group CEO Greg Friedman joins me for a deep dive on his founder journey and the operating system behind one of hospitality’s most active platforms. We talk about growing up around hotels, launching Peachtree in 2007, and the decisive pivots through the GFC and COVID. Greg explains how an “owner-lender-operator” perspective shapes underwri…
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From Front Desk to Consultant: Danielle Beckcom on Hotel Sales & Revenue | The Room Key
39:41
39:41
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39:41
In this episode of The Room Key, Chase sits down with Danielle Beckcom, Founder & CEO of TADA Hotel Consulting. Danielle shares her journey from front desk agent to industry leader, and the lessons she’s learned along the way about sales, revenue management, and what hotel owners need to know to stay competitive. You’ll hear: How a simple front des…
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Numbers That Tell the Truth: Hotel Financial Planning with Paden Squires | The Room Key
58:37
58:37
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58:37
Every hotel owner knows the business is cash-hungry — payroll, PIPs, taxes, debt service. But too often, the financial side is neglected until it’s too late. In this episode of The Room Key, I sit down with Paden Squires, CPA and CFP®, to talk about the financial playbook every hotel owner should be running. We dive into: Why clean, consistent fina…
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The Guest Experience Begins on Paper: Hotel Design with Anne Becker Olins
1:08:44
1:08:44
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1:08:44
Episode Summary In this episode of The Room Key, Chase Keller sits down with Anne Becker Olins, a Paris-based architect and designer whose work with Accor spans the globe’s most luxurious hotels—including Raffles, Fairmont, and Orient Express. Anne shares what makes luxury design truly timeless, why she insists on staying involved after hotels open…
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From the Back of the House to the Courtroom: Steven Shapiro on Hospitality Law That Actually Helps
52:14
52:14
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52:14
Most hotel owners don’t need more legal theory—they need lawyers who understand how hotels actually work. That’s exactly what Steven Shapiro is training his students to become. Steven is the Director of the Hospitality and Tourism Law Program at American University Washington College of Law. In this episode, he and Chase talk about why hospitality …
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Doing Good Is Good for Business: Anna Blue on Workforce Strategy, DEI, and the Future of Hospitality | The Room Key
50:20
50:20
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50:20
Can doing good actually make your business more profitable? In this episode of The Room Key, host Chase Keller sits down with Anna Blue, former President of the AHLA Foundation, for a candid and insightful conversation about workforce development, DEI, and what hotel owners need to know about building a stronger team and a better guest experience. …
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Tyler Trunnell on the Insurance Mistakes Hotel Owners Can’t Afford to Make | The Room Key
43:25
43:25
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43:25
Insurance might not be the most glamorous part of running a hotel, but it’s one of the most important. In this episode of The Room Key, I sit down with Tyler Trunnell, better known as “Mr. Hotel Insurance,” to dig into the details every hotel owner should know. Tyler shares how to avoid costly coverage gaps, what owners often overlook when renewing…
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Rescuing Hotels from the Brink with Jake Isaacs
49:21
49:21
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49:21
When you’re facing failed QA inspections, bad guest reviews, and the threat of losing your franchise flag, there’s no time for slow fixes—you need a turnaround expert. Jake Isaacs has made a career out of stepping into these high-pressure situations and leading hotels back to health. In this episode of The Room Key, Jake sits down with Chase Keller…
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Building a Hospitality Legacy: Lessons from Vimal Ranat
32:04
32:04
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32:04
From Front Desk to Fairfield: A Conversation with Hotel Owner Vimal Ranat Growing up in a hotel can teach you a lot about life—and about business. In this episode of The Room Key, host Chase Keller sits down with hospitality veteran Vimal Ranat, who shares his inspiring journey from working the front desk as a child to owning multiple branded prope…
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Luxury, Leadership & Longevity: How Jeff Keeley Keeps InterContinental Kansas City on Top
33:38
33:38
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33:38
From fry cook to Four-Star GM—Jeff Keeley’s hospitality journey is as inspiring as it is insightful. In this episode of The Room Key, Jeff takes us behind the scenes of luxury hotel management at the InterContinental Kansas City at the Plaza, where he’s led the team for nearly five years. What You’ll Learn: ✔ The career path from entry-level hotel …
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Stephen Barth: The Legal and Leadership Wake-Up Call Hotel Owners Can't Afford to Miss
1:00:30
1:00:30
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1:00:30
If you're a hotel owner, manager, investor, or franchisee—this episode is for you. Stephen Barth is a hospitality attorney, professor at the Conrad Hilton College, and founder of HospitalityLawyer.com. He’s spent decades helping hotel professionals navigate legal risks, build emotionally intelligent teams, and prepare for the unexpected. In this ep…
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