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The Employee Advocacy & Influence Podcast

DSMN8 - The Employee Advocacy Platform

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Empower your employees like never before and learn how to own the social share of voice in your industry. Organizations all over the world in every sector are driving strategic competitive advantage by scaling the impact of their employees' voices… and now YOU can too! As we delve beyond the why and get straight to the how so that you can put employee-driven growth at the heart of your organization. Hosted by Bradley Keenan and Lewis Gray of DSMN8.
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We interview some of the best entrepreneurs, experts and executives in the tech and eCommerce space. We want to share their perspective on the current trends, their stories about success and failure and how they attract and recruit talent. Our aim is to keep it real and simple - share the relevant lessons and have an open conversation. Follow-ups on our website for more details: https://www.alcottglobal.com/
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Join Timo Boldt, Founder and CEO of leading unicorn recipe box company Gousto, as he talks to top company founders, CEOs and business leaders about their journey so far, what makes them tick, and how they achieve their ambitions. Guests include the 'nation’s PE teacher’ Joe Wicks, Peanut founder Michelle Kennedy and Bobby Healy, founder and CEO of Manna Drones.
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Discover how to build real B2B influence on LinkedIn, moving beyond mere amplification. Join Lewis Gray and Elliot Elsley as they chat with AlixPartners Head of Solutions & Product Marketing, Barney O'Kelly. Barney brings a refreshingly honest perspective on social strategy in professional services, cutting through the noise to discuss what truly d…
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Boost your B2B social media strategy by building confident employee advocates and proving real value! Join Lewis Gray and Elliot Elsley as they talk to Adrienne Konecsnik about her expert approach to global employee advocacy. Adrienne reveals how her team empowers employees to become influential brand advocates. This episode is packed with practica…
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Should your executives really be posting on LinkedIn? The short answer: yes, and in this episode, you’ll find out why. In this episode of The Employee Advocacy & Influence Podcast, Lewis Gray dives into the often-overlooked role of executives on LinkedIn and how their visibility directly shapes trust, culture, and growth. Executives who are active …
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How does a traditional law firm become a global leader in employee advocacy? Sam Moles from Stephens Scown reveals all. In this episode, hosts Lewis Gray and Elliot Elsley welcome Sam Moles, Digital & Personal Brand Specialist and Employee Ownership Advisor at Stephens Scown, one of the UK’s leading law firms and consistently ranked among the world…
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What do 500,000+ LinkedIn posts reveal about the future of employee advocacy? In this special solo episode, DSMN8’s Lewis Gray unveils the findings from the World’s Biggest Employee Advocacy Study, the most comprehensive look yet at how employees build influence on LinkedIn. Outdated data has long held back the employee advocacy conversation. The W…
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Meet Mark, a pharma consultant stuck between the boardroom and the back dock. Rising costs, late deliveries, and everyone’s pointing fingers. The SOPs say one thing, interviews say another, and the dashboards? Completely misleading. In this episode of Trust the Process, we unpack how Process Intelligence gives consultants like Mark a new edge and r…
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*Hosted by Andrei Palamariu* What if machines, not people, were making your company’s most critical supply chain decisions? In this episode, I interviewed Frederic Laluyaux, President and CEO of Aera Technology, to unpack how decision intelligence is reshaping enterprise operations. Frederic shares why he left SAP and Anaplan to pioneer agentic AI …
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What happens when your company goes public - but your processes don’t show up? In this episode, we follow Emma, a young analyst in the CFO office, as she uncovers a costly pattern hidden deep in the data. Featuring finance transformation experts Martin Wolleswinkel (EY) and Gori von Hirschhausen (PwC), we explore how Process Intelligence gives CFOs…
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How do you take a struggling employee advocacy program with no budget, no tool, and little buy-in and turn it into huge ROI? Alex Her joins Lewis Gray and Emma Powney to share the full journey. Alex reveals the grassroots tactics that got people on board, from starting with a simple Slack channel to gamifying participation and celebrating wins comp…
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Choosing an employee advocacy platform? Don't get lost in the buzzwords. In this episode, Lewis Gray (Senior Marketing Manager at DSMN8) takes the mic solo to guide you through the entire RFP process for employee advocacy software. Whether you're launching a new program or replacing an outdated tool, this practical breakdown will help you avoid mis…
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In this episode of Trust the Process, we go inside one of the world’s largest Process Intelligence transformations. From a struggling paint shop in Munich to a global Center of Excellence, we follow BMW’s Patrick Lechner as he rewrites the playbook for changemakers. Learn how Patrick and his team turned a grassroots pilot into a company-wide moveme…
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What if your most reluctant employees could become LinkedIn advocates, without ever writing a post? In this episode of The Employee Advocacy & Influence Podcast, Sarah Clay, CEO of Sarah Clay Social, shares her practical strategies for getting employees, from introverts to executives, comfortable and confident on LinkedIn. Sarah has helped countles…
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What happens when your advocacy program secures C-suite buy-in, launches team by team, and leads with value? You 10X your brand reach in a year. In this episode, Lewis Gray and Elliot Elsley speak with Heather Wiita, Senior Brand and Social Media Manager at Salesloft, about how their employee advocacy program evolved from a pilot to a powerhouse. H…
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When AI decides who gets care first, who gets left behind? In this episode, we unpack the ethics of Process Intelligence - why it's not just about efficiency, but fairness, transparency, and trust. From hospital algorithms to the human decisions that still matter most, we explore how to build systems that help - without harm. Featuring Wil van der …
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What happens when your employee advocates reach more people than your company's LinkedIn page? In this episode, Chris Sheen, Director of Social at Celonis, shares how they've scaled employee advocacy into a core pillar of their social strategy. With over 1,000 employees signed up, Celonis' program now delivers more reach and, in many cases, more re…
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You’ve seen him in your LinkedIn feed, now hear how he got there. In this episode, we sit down with Tom Boston, Brand Growth Manager at MySalesCoach, to explore how one sales rep became one of the most recognizable faces in B2B sales. Tom shares his journey from cold calling to content creation, explaining how humor and relatability helped him conn…
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*Hosted by Andrei Palamariu* I speak with Jim Bureau, Chief Executive Officer of Loftware, who’s tackling a massive but overlooked challenge in global logistics: product identification compliance and traceability. With 14,000 customers worldwide, Loftware bridges physical goods and digital data, turning fragmented supplier communications into insta…
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Think a flight delay is just about the weather? Think again. In this episode, we dive into the high-stakes world of airport operations to explore the four forces that can make - or break - your journey. From last-minute aircraft changes to overloaded baggage systems, we unpack how Munich Airport and Lufthansa use process intelligence to keep passen…
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How do you evolve employee advocacy from content sharing into something that drives real business value? In this episode, Joe Morris, former Head of Social Media and Employee Advocacy at Capgemini, shares how he helped transform and scale one of the world's largest employee advocacy programs, supporting over 340,000 employees across global markets.…
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Think you know your processes? Think again. In this episode, we explore how Object-Centric Process Mining (OCPM) shifts the view from simple process snapshots to a fuller picture of how things really work. With a real-world example from BMW, we take a behind-the-scenes look at how BMW uses OCPM to rethink their customer journey. Featuring Wil van d…
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Broadcast social is broken, and Andy Lambert is here to tell us why. In this powerful episode, Andy Lambert (Product Manager at Adobe and Author of SOCIAL 3.0) joins Lewis and Elliot to explore how B2B brands must rethink their entire approach to social media. From the fall of corporate content calendars to the rise of employee-driven influence, An…
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AI might be the biggest buzzword in tech - but without process context, it’s just guessing. AI is like a GPS, it only works when it knows the road ahead. In this episode, we explore how Process Intelligence gives AI the context it needs to operate in the real world - making it not just smart, but business-savvy. Featuring Steve Brown (Futurist & ex…
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*Hosted by Andrei Palamariu* In this episode, I interviewed Manuel Haug, Field CTO at Celonis, where we explored the cutting-edge developments in AI and process mining. Manuel shared his decade-long journey at Celonis, revealing how the company builds dynamic, intelligent systems that enhance operational efficiency. The conversation delved into the…
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Is Process Intelligence truly the next evolution of Process Mining? In our debut episode, we explore the origins and transformation of process mining through the lens of a grocery store navigating decades of change - from empty milk shelves in the 1970s to the rise of AI-powered supply chains in 2025. Featuring Wil van der Aalst (RWTH Aachen), Lars…
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In this episode, Catherine McFarlane from Barclays reveals how their Creator Club is helping to redefine their employer brand and supporting early-career employees in becoming confident, authentic content creators. She discusses how they have built a scalable approach to creative training, the power of unlocking storytelling skills in emerging tale…
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*Hosted by Andrei Palamariu* In this episode, I interviewed Brandon Daniels, CEO of Exiger, about risk management in supply chains. Brandon shares his extensive experience in tech and risk management, highlighting his role in transforming Exiger's innovation process and managing compliance post-financial crisis. Exiger's technology focuses on suppl…
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In this episode, Melissa Heidmiller from Procore discusses the evolution of their employee advocacy program. From switching advocacy tools to starting onboarding again, she outlines the strategies that have led to measurable results. Learn how Procore utilized its new employee advocacy platform and how it's connected advocacy to personal and profes…
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*Hosted by Andrei Palamariu* Together with Chad Hawkinson, Chief Innovation Officer at Baxter Planning, we discussed the current trends and innovations in the service supply chain space. Chad shared how Baxter Planning helps companies optimize spare parts management, reducing inventory by 25% and saving customers over $500 million in 2024. We also …
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*Hosted by Andrei Palamariu* In this episode, I was joined by Jason Jameson, Chief Customer Officer at HERE Technologies, where we discussed the company’s role in enhancing supply chain efficiency through mapping technology. Jason shared HERE’s solutions, which include AI-powered predictive analytics and dynamic routing, to help optimize traffic fl…
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*Hosted by Andrei Palamariu* In this episode, I am joined by Nitin Jayakrishnan, Co-founder & CEO of Pando. We discussed the evolution of his Pando, which focuses on AI-driven logistics and supply chain automation. He highlighted the shift in supply chain technology, focusing on the importance of talent, innovation, and agility. Pando's AI agents a…
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Lewis and Elliot welcome Brad Nevin, the driving force behind Nissan’s global employee advocacy program, to discuss how he built and scaled an advocacy initiative with real impact. Brad shares how Nissan went from a pilot to a full-scale global strategy. He dives into the biggest challenges, how different markets operate worldwide, and the key tact…
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*Hosted by Andrei Palamariu* In this episode, I interviewed Alberto Zamora, Co-Founder and CEO of osapiens where we discussed the company’s mission to automate ESG compliance and supply chain risk management. Alberto shared what osapiens means and how the name came about, sharing as well the mission and vision of the company. Alberto highlighted tr…
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Lewis and Elliot welcome Sarah Ruzgar O'Connell, Global Head of Communications at Awin, to discuss the evolution of employee advocacy and how brands can keep their advocacy programs relevant and on top of industry trends. Sarah shares Awin's approach to integrating advocacy into company culture, the role of leadership in driving adoption, and how t…
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Lewis and Elliot invite special guest Vahbiz Cooper, Digital Marketing Manager at Demandbase, to talk about the key tactics behind successful employee advocacy programs. Vahbiz shares how Demandbase adopted an advocacy program, the best ways to keep employees engaged long-term, and the role of leadership in driving adoption. She also discusses crea…
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In this episode, Timo sits down with Alex Weber, former Chief Growth Officer at N26. Alex shares insights from his tenure at N26 and discusses the significance of company culture and effective leadership, drawing parallels between lessons learned from sports and entrepreneurial success. Now embarking on his own startup journey, Alex delves into the…
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*Hosted by Andrei Palamariu* Joining me in this episode is Inna Kuznetsova, CEO of ToolsGroup, where we discussed her career evolution from IBM to leading supply chain technology innovations, ToolsGroup. Sharing how they leverage AI and machine learning to optimize inventory and supply chain efficiency. Inna highlighted some of their success storie…
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This episode features Lewis and Elliot in conversation with Eva Baluchova, Global Employer Branding Lead at Danfoss, as she delves into the challenges of building an employee advocacy program without an employee advocacy tool in a global organization. Eva shares how she implemented hands-on training to scale the program across regions, encouraged h…
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*Hosted by Andrei Palamariu* I interviewed Pierre Khoury, Co-Founder and CEO of Shippeo. We discussed the company’s journey and impact in the transport and supply chain space. Shippeo, now a global leader with 220 employees and 200 customers, focuses on visibility and risk management. Pierre highlighted the importance of real-time data, control tow…
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*Hosted by Andrei Palamariu* In this episode, I interviewed Sammeli Sammalkorpi, CEO and Co-Founder of Sievo, a procurement analytics company. Sammeli discussed Sievo's 21-year history, its focus on large enterprises, and its growth to 400 employees across Helsinki, Finland, Chicago, and Bucharest. He also highlighted Sievo's unique approach, empha…
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This episode features Lewis and Elliot in conversation with Roy Sexton, Director of Marketing at Clark Hill Law. They discuss how the firm launched, scaled, and now manages an employee advocacy program in a regulated industry. Roy shares his expertise in overcoming legal pushback, training employees, and building internal excitement for the program…
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*Hosted by Andrei Palamariu* In this episode, I interviewed Alex Yaseen, Founder and CEO of Parabola. We discussed the company’s mission to empower supply chain operations through technology. Alex shared how Parabola helps companies automate complex, manual processes by combining subject matter expertise with AI tools. He also highlighted the impor…
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Join Lewis Gray and Elliot Elsley as they chat with Jordan Tenenbaum, Head of Social Media at Talkdesk. In this episode, Jordan reveals the secrets behind Talkdesk's highly successful employee advocacy program and corporate social media strategy. Key Topics Discussed: Why LinkedIn is the go-to platform for employee advocacy and how you can elevate …
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*Hosted by Andrei Palamariu* In this episode, I had a great conversation with two amazing leaders, Jörg Junghanns and Matthias Hodel from Capgemini and Kuehne + Nagel, respectively, discussing the partnership between the two organizations focusing on supply chain orchestration. We talked about the partnership's inception, emphasizing its global sca…
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Lewis Gray and Elliot Elsley chat with Anna Bertoldini, Senior Social Media Brand Manager at NielsenIQ, to uncover strategies for launching and measuring the impact of employee advocacy. Anna brings her brand-building expertise and shares practical steps to start a program that aligns with your business goals. Key Topics Discussed : Understanding R…
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Key takeaways from the Employee Advocacy Benchmark Report. Join us in our latest episode to explore eye-opening insights from our Employee Advocacy Benchmark Report. Lewis and Elliot highlight standout points from the report and discuss the role employee advocacy can in boosting brand visibility and engagement. Key Topics Discussed: Employees havin…
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In this episode, Lewis Gray and Elliot Elsley are joined by Dentsu Benelux employee advocacy lead Maike Jansen. Together, they dive into the importance employee advocacy plays in maintaining brand consistency, safety, and suitability on social media. Maike shares real-world examples and proven strategies for managing employee-generated content, nav…
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The Employee Advocacy & Influence Podcast is back with a special guest! In this episode, discover the top 5 ways to boost employee engagement when running an employee advocacy program. Elliot shares valuable insights from his experience as the Director of Customer Success at DSMN8. He reveals how employee advocacy program managers can nurture their…
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*Hosted by Andrei Palamariu* In this episode, I interviewed Kent Ledgerwood, the Senior Vice President of Value Engineering at One Network. We discussed his extensive experience in the supply chain industry and his insights on the evolving role of technology in addressing the challenges facing businesses today. We also discussed the trends and disr…
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*Hosted by Andrei Palamariu* I had a great conversation with Tobias Sjölin, CTO of Fulfilment & Logistics at Boozt. In this episode, we discussed Tobias's career journey- helping to build Boozt's in-house technology capabilities from seven developers to over 200 today. He shares insights into Boozt's entrepreneurial culture and how it empowers team…
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