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Careswitch Podcasts

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In this episode, we dive into the AI breakthroughs that shaped home care in 2024 and explore what lies ahead for 2025. Dan, Spencer, and Victoria from Careswitch, share their perspectives on how generative AI has impacted the industry, from technological advancements to real-world results seen by home care owners using tools like Careswitch. Tune i…
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In this episode, Todd Austin, President and COO of Activated Insights, unpacks key takeaways from the 2024 Benchmarking Report and explores the evolving role of data in the home care industry. He highlights five critical metrics home care owners should closely monitor in 2025 to drive growth, improve care quality, and stay competitive. Todd shares …
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How do you reduce turnover and set new hires up for success during their critical first 90 days? In this episode, Bryan White, Co-Founder of Pre-Intent and a sales leader at Activated Insights, shares insights on why most turnover happens in this period and provides a granular week-by-week breakdown of effective onboarding strategies, from the firs…
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Without your caregivers, your agency doesn’t exist. So how do you keep them happy and engaged? Becky Reel, Founder of Reel Home Care Consulting is here to explain the magic of small, unexpected gestures—like surprising a caregiver with their favorite coffee or celebrating their work anniversary with a personal touch. We’ll also discuss how creating…
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An applicant lifecycle can have anywhere from 5-20 touchpoints. While speed is important, it’s not always the answer. Brittany Kase of Carework returns to breakdown the applicant lifecycle, tools and channels that can improve the applicant experience, and common stages where applicants tend to drop off. Enjoying the show? Send me a text and let me …
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Indeed remains the top recruiting channel for home care, but the landscape of job ads is changing. Brittany Kase, an Account Manager at Carework and an expert in Indeed recruiting, spends her days immersed in Indeed. She helps home care agencies nationwide craft, manage, and optimize their job ads for better performance. Brittany is here to share h…
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In part two with A Place at Home's co-founder, Dustin Distefano, we uncover the secrets to operational success in the home care From tactical strategies in finance, sales, recruitment, and care to coaching franchisees through plateaus, Dustin shares invaluable insights for long-term business growth. Tune in to learn how they’re setting up for succe…
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In this episode, I sit down with the co-founder of A Place at Home to explore their journey from starting the business to building a national franchise. We dive into the key strategies that led to their success, the challenges they've faced, and their mission to embrace diversity. Plus, get a glimpse into what they’re focused on today and their exc…
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2025 is around the corner and year end planning quickly becomes goal-setting for the new year. Steve returns to talk about establishing goals and expectations for a new year—specifically, we'll highlight long-term sales goals, establishing and increasing rates, and tactics to help you close more leads. Enjoying the show? Send me a text and let me k…
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It's Q4 and everyone should be thinking about year-end planning. Steve Weiss, CEO of Home Care Evolution, and industry recognized thought leader and sales expert is here to share what a successful year-end business plan should look like. We'll also talk about the upcoming election, policies and trends that will impact home care, and how to future-p…
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Lifetime Care at Home was one of the first non-medical home care agencies in the country to incorporate the CMS Quadruple Aim Value Based Care pillars into its care model. Guy Tommasi, former Managing Director of 13 years, is here to share how he captured millions in revenue by increasing cases, improving operations, and elevating company culture. …
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In a highly saturated market, the coffee and donut method doesn’t stand a chance. Wayne Morgan, Owner of Amada Central NJ is here to share how he sold millions year over year as a home care marketer, leading him to start a home care business of his own. Enjoying the show? Send me a text and let me know! Learn more about Careswitch at: careswitch.co…
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Virtual assistants are transforming some home care businesses, from recruitment to on-call support. Regina Asuncion, CEO of a leading virtual assistant firm, shares the honest truth about the pros, cons, and everything in between when it comes to outsourcing critical home care tasks. Whether you're curious about the cost-effectiveness or the challe…
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John Neagle, Director of Sales at HomeWell Care Services of New Jersey is here to talk about how they built and manage a massive referral network. We'll unpack making lasting relationships, finding aligned incentives, generating a steady pipeline of leads, and evolving sales strategies with a growing team. Enjoying the show? Send me a text and let …
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Lou Romano, Owner of HomeWell Care Services of New Jersey is here to talk about his two decades of growth, challenges, and success. We dive into the challenges he faced, key strategies for scaling, and the importance of building strong and dedicated team. We also cover financial tactics, managing burnout, and adapting to industry changes. This sess…
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Home care operations and cashflow vary pretty widely depending on your payer mix. Justin Currie returns to talk about healthy margins and cashflow management for high dollar private pay clients. He’ll also discuss proper KPIs specific to private pay businesses. Get 70% off Justin's Grow Program by going to: https://masters-of-home-care.circle.so/ch…
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Looking to attract more high dollar VIP private pay clients? Justin Currie, Founder of WellSprings Home Care and Founder of Masters of Home Care is here to unpack key attributes, effective referral sources, and compelling messaging to attract VIP private pay clients. He’ll also share how to handle high pricing objections—come learn from a private p…
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You may be asking yourself, how much stress in home care is normal vs. unhealthy? Some days are harder than others, some weeks seem to drag on, and sometimes you're on the verge of a total meltdown. Jessica Nobles returns to talk about the very real case of burnout that all owners face at some point during their journey—and she opens up about her o…
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Home care scheduling often gets compared to jigsaw puzzles or a chess match or sometimes pure chaos. Juggling shifts, managing evolving clients needs, balancing caregiver availability…it’s an ongoing struggle for every agency. Jessica Nobles, Founder of Home Care Ops is here to help you bring order to the chaos by teaching her method: structured sc…
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There are a 100 ways to slice and dice business revenue. Dana Charumbira is back to give insight on analyzing revenue, how to calculate and monitor margins, and common pitfalls when it comes to overhead costs. She'll also cover tips for long-term revenue management and budgeting that works. Enjoying the show? Send me a text and let me know! Learn m…
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Establishing the proper payment terms and invoicing frequency impacts all downstream revenue and cashflow. However, many agencies are doing it wrong. Dana Charumbira, Managing Director of The Home Care CPAs, is here to set the record straight and detail out small billing improvements that will help you scale revenue faster. Connect with Dana Charum…
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Home Care U is brought to you by Careswitch. Co-Founder and CEO of Careswitch, Ilya Vakhutinsky is here to share his founder story, why we went all in on AI, and his vision for the future of home care. Connect with Ilya on LinkedIn: https://www.linkedin.com/in/ilyvak/ Enjoying the show? Send me a text and let me know! Learn more about Careswitch at…
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Home care competition is heating up nationwide because we all know… the demand is skyrocketing. Aaron Marcum returns to talk about four proven strategies to separate yourself from the rest. We’ll dive into attracting and retaining talent, optimizing internal systems and processes, integrating technology, and gaining business control while also dele…
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He operated an agency for 7 years, it sold and became publicly traded. He founded Home Care Pulse, it resulted in a 10x exit. He recently guided an independent home care business to 4x their revenue in less than 24 months. You could say he knows what he’s doing—Aaron Marcum joins Home Care U to talk about how your home care business will never grow…
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Is your home care brand getting lost amongst your competition? Is your branding material attracting new clients and caregivers? These are the types of questions you should be asking yourself—but also, Adam Corcoran, branding expert is here to help you answer. Listen to learn things like what branding material actually matters to when to consider re…
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Many home care businesses only have a small portion of revenue from Long Term Care Insurance. Adam Corcoran, former Director of Business Development at Golden Care and CEO of Elevation Marketing is here to talk about how he became an expert in LTC and how it resulted in over $1M in LTC claims per year for the business. Enjoying the show? Send me a …
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The successes and failures of all home care operations tie back to leadership. Emily Isbell returns to break down her approach to roles, responsibilities, meetings, accountability, and development of the office team. The path to success wasn’t all sunshine and rainbows, so she’ll include hard lessons learned and honest mistakes made along the way. …
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She started as a caregiver in college. Then quickly realized you could make a living in home care. So, she changed her degree and asked the owner how she could get to his position someday. 14 years later, she’s got one of the most impressive success stories in home care. Emily Isbell, former VP of Operations at Home Instead and current CEO of EI & …
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KPIs are more than numbers on a spreadsheet; they're accountability metrics embedded in your company culture. In this episode with returning guest, Stephen Tweed, we'll focus on the communication, implementation, and sustainability of the right KPIs for a home care business. Enjoying the show? Send me a text and let me know! Learn more about Caresw…
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He's been called the "godfather of home care" but you may know him as Stephen Tweed, Founder and CEO of Leading Home Care. Join us as we unpack key trends that are shaping the future of home care—we'll discuss topics including: workforce, technology, consolidation, payers, and private caregivers. Enjoying the show? Send me a text and let me know! L…
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Cypress Home Care has received the Arizona Healthcare Cost Containment System (AHCCCS) American Rescue Plan (ARP) program award, in partnership with Nevvon and PocketRN. Bob Roth and James Cohen, CEO of Nevvon, are here to share how they plan to expand care and drive innovation for Medicaid clients. Enjoying the show? Send me a text and let me know…
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The world is changing at an accelerated pace, technology is playing a significant role in this change, but it is the demographic shift that is going to have the biggest impact on our country and on humanity. Bob Roth, Co-Founder and Managing Partner of Cypress Home Care is here to discuss how we prepare to care for this growing aging demographic to…
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The needs of our aging population are complex, personal, and often go beyond the standard ADLs. Norwood Seniors Network runs several specialty programs in parallel with their home care services. Laura’s here to explain how to create a specialty program and the value it drives for the clients and the business. Enjoying the show? Send me a text and l…
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Not too many senior care companies can say they’ve been around for 120 years. Laura Shaw-deBruin, Executive Director of Norwood Seniors Network will share the inspiration, hurdles, and strategic decisions behind the brand that’s been serving greater Chicago for over a century. Enjoying the show? Send me a text and let me know! Learn more about Care…
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How do you know if you're using the right KPIs? Jensen Jones, CEO of the Home Care CEO Forum, regularly gathers with home care owners in the top 10% of the industry—he's here to share his deep research on metrics and how to pick the right KPIs for your business. Enjoying the show? Send me a text and let me know! Learn more about Careswitch at: care…
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Kunu Kaushal returns to break down a handful of seemingly small decisions that he’s made, that have actually had a huge impact on his business—be prepared for some surprises. Enjoying the show? Send me a text and let me know! Learn more about Careswitch at: careswitch.com Connect with the host on LinkedIn: Miriam Allred This episode was produced by…
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Ever wanted to hear a few vulnerable mistakes made by a wildly successful leader in home care? Well, here’s your chance. Kunu Kaushal, Founder and CEO of Senior Solutions in Tennessee, will share some distinct mistakes he’s made along the way and what he’d do differently if he could go back. Enjoying the show? Send me a text and let me know! Learn …
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The healthcare sector just got hit with a cyberattack that could be the most significant in its history. Joseph Dworcan, VP of Product Strategy at Paradigm Senior Services joins us to discuss what happened, who's impacted, and how providers can better safeguard their data. Enjoying the show? Send me a text and let me know! Learn more about Careswit…
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Top performers are intentional about how they think about and run their business. Matt Ericksen is back to share a specific list of tactics that he’s observed while visiting top franchisees around the country. Enjoying the show? Send me a text and let me know! Learn more about Careswitch at: careswitch.com Connect with the host on LinkedIn: Miriam …
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Sometimes it’s better to learn from the mistakes and failures of others. Another owners’ misstep could be an avoided pitfall for you. Matt Ericksen, Director of Sales & Operations at Griswold Home Care, is here to share uncomfortable truths and stories about franchisees that are falling behind. Enjoying the show? Send me a text and let me know! Lea…
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You're almost certainly not taking full advantage of the local opportunities for referral marketing and recruitment within a few miles of your office. Julio Briones, CEO of Briones Home Care Consulting, is here to talk about why—and how to fix that. Enjoying the show? Send me a text and let me know! Learn more about Careswitch at: careswitch.com Co…
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A pitfall of the entrepreneurial mindset is the tendency to just do stuff and see if your business grows as a result. What could possibly go wrong? We're bringing back one of our most popular guests, Julio Briones, to talk about creating a strategic plan for consistent, predictable growth. Enjoying the show? Send me a text and let me know! Learn mo…
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Within a few years, John Bennett went from high school football coach to CEO of one of the country's fastest-growing home care companies. What can other owners learn from his journey? Let's find out. Enjoying the show? Send me a text and let me know! Learn more about Careswitch at: careswitch.com Connect with the host on LinkedIn: Miriam Allred Thi…
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Within a few years, John Bennett went from high school football coach to CEO of one of the country's fastest-growing home care companies. What can other owners learn from his journey? Let's find out. Enjoying the show? Send me a text and let me know! Learn more about Careswitch at: careswitch.com Connect with the host on LinkedIn: Miriam Allred Thi…
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Whether it's on the horizon or a vague future hope in the moments when you have time to step back and take a breath, you probably intend to sell your agency at some point. In this class, we're teaming up with a private equity advisor specializing in home care transactions to go through all the questions that will help you make educated decisions to…
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Over the last several years, private equity firms have started buying up home care agencies across the country. How does this impact the people in an agency, how do you maintain a good working relationship with the new owners, and how can agencies ensure that clients and caregivers remain the priority? Enjoying the show? Send me a text and let me k…
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More and more agencies are focusing on care management as a referral source or adding care management as one of their service lines. How does it work, how does it fit into your overall strategy, and how can you decide whether or not to pursue it? Catherine Vergara, president of Texas-based CareFor, is here to tell all. Enjoying the show? Send me a …
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Becky Reel's agency earned the highest client and caregiver satisfaction scores of any home care agency in North America while growing as rapidly as 300% YoY—all while she was raising two young kids with her husband and living a full life outside of her work. In part 1 we learned her story; in part 2, we dig into the processes and strategy she used…
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Becky Reel's agency earned the highest client and caregiver satisfaction scores of any home care agency in North America while growing as rapidly as 300% YoY—all while she was raising two young kids with her husband and dealing with a slew of health challenges. How'd she do it? We're going to find out. Enjoying the show? Send me a text and let me k…
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Why are some of Cheer Home Care's caregivers required to have bachelors degrees? Where is Cheer finding these caregivers? And how does the system they've invented impact the idea of caregiving as a true career? These are all questions we're excited to dig into in this episode. Enjoying the show? Send me a text and let me know! Learn more about Care…
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