Best Canvas Cutter Podcasts (2025)

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How to Be Great at Marketing Without Being a Subject Matter Expert with Kevin White, Head of Marketing at Common Room 47:48

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1d ago47:48

47:48

#286 Growth | In this episode, Dave is joined by Kevin White, Head of Marketing at Common Room, a leading customer intelligence platform for go-to-market teams. Kevin shares insights from his experience helping teams capture and act on digital breadcrumbs to optimize their marketing and sales efforts. Dave and Kevin cover: How to be a good marketer…

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Branding Together: The Latest Trends in Print & Promo 8:43

4d ago8:43

8:43

In this mini-episode, co-hosts Theresa Hegel and Cassie Green chat about some of the biggest trends they’re seeing in the industry right now.By ASI

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ASI Power Summit Keynote Preview: Tim Andrews & Sophia the Robot 11:18

5d ago11:18

11:18

ASI CEO Tim Andrews in candid conversation with Sophia, the world’s most famous humanoid robot, previewing her keynote at the ASI Power Summit 2025, Oct. 12–14 in Scottsdale, AZ. Watch the conversation on AI’s promise, peril and future role in business. Learn more: https://members.asicentral.com/events/asi-power-summit/…

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‘Supply Chains Run the World’ & Other Expert Insights From Simon Croom 20:20

5d ago20:20

20:20

In this episode of Promo Insiders, Simon Croom, a speaker at the upcoming ASI Power Summit, discusses how to build agile supply chains, navigate tariffs and cost challenges and why sustainability can’t be an afterthought.By ASI

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Epic Early Rifle Elk Hunt on Diamond Mountain 1:42:39

5d ago1:42:39

1:42:39

In this episode of The Cutter Cast, Seth, Schafer, Taylor, Jake, and Father Wisdom sit down to relive one of the most incredible elk hunts any of them have ever been on — Seth’s early rifle bull elk hunt on Diamond Mountain. Starting with limited knowledge of the unit and low expectations, this hunt turned into an unforgettable experience with insa…

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How To Turn Your Company Story Into Actionable Marketing Ideas with Pranav Piyush 57:05

5d ago57:05

57:05

#285 Creative Strategy | In this episode, Dave is joined by Pranav Piyush, Founder & CEO of Paramark, a measurement platform helping B2B and B2C companies run smarter marketing experiments. Pranav is known for turning strategy documents into repeatable creative processes that generate campaigns, ads, and content tied directly to a company’s story. …

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Branding Together: Cutter & Buck’s Joel Freet Shares Journey From Intern to CEO 1:01:35

7d ago1:01:35

1:01:35

Freet also discusses print on demand in retail and promo, the role of AI in operation, supply chain challenges and his company’s commitment to sustainability.By ASI

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How to Use Cognitive Behavioral Branding to Create New Categories with Ari Yablok, Head of Brand at Island 50:25

8d ago50:25

50:25

#284 Brand | Dave sits down with Ari Yablok, Head of Brand at Island, to share his approach to creating a brand in the cybersecurity space. Ari shares his journey from agency life to leading the brand narrative at Island, where he helped build the concept of the "enterprise browser." Dave and Ari Cover: The key differences between category creation…

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Convergence Corner: Fostering Growth Through Print & Promo with Dean Manzetti 18:55

12d ago18:55

18:55

CDP vice president Dean Manzetti explains how he incorporated promo into his print business over the years, and remembers one case study that created customer engagement that yielded enormous growth for his customer.By ASI

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From Employee #4 to CMO: The Path to Marketing Leadership with Sylvia Lepoidevin, CMO at Kandji 53:07

12d ago53:07

53:07

#283 Marketing Leadership | In this episode, Dave is joined by Sylvia Lepoidevin, CMO of Kandji, a leading platform for managing and securing Apple devices in the workplace. Sylvia shares her journey from employee #4 to CMO at Kandji, driving the company’s growth to a $850M valuation. She talks about her experience building efficient marketing team…

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Premium Apparel With a Purpose: How BELLA+CANVAS Combines Sustainability & Style 15:46

15d ago15:46

15:46

BELLA+CANVAS (/39590) is committed to even more than creating the premium apparel you know and love. This iconic supplier is also leading the charge on sustainability and environmentally friendly practices, allowing you to provide your customers with clothing that’s both fashionable and good for our planet. On today’s podcast, we’re joined by Jenny…

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Elk Hunting the Rut: Calling Strategies that Work 54:45

15d ago54:45

54:45

In this episode of The Cutter Cast, Seth sits down with Kyle Paxman, our in-house hunting expert, to talk all things elk hunting during the rut. We break down different calling strategies, how and when to use them, and share our own experiences chasing bulls in the elk woods. From bugles to cow calls, we cover the elk calls we’ve used, the ones we …

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Research-First CRO: How Data Leads to Better Marketing Decisions with Haley Carpenter 1:00:02

15d ago1:00:02

1:00:02

#282 CRO | Matt is joined by Haley Carpenter, founder of Chirpy, a conversion rate optimization agency. Haley has nearly a decade of CRO experience across agency, SaaS, and eCommerce, and she’s known for helping brands use research and testing to make smarter marketing decisions. Matt and Haley cover: Why CRO isn’t just A/B testing, and how researc…

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Promo Insiders: Inside BDA’s Acquisition of Harper + Scott 26:15

19d ago26:15

26:15

Jay Deutsch, CEO of Counselor Top 40 distributor BDA (asi/137616), and Harper + Scott (asi/220052) co-founders Michael Scott Cohen and Jon Alagem join Promo Insiders to share why BDA’s recent acquisition of Harper + Scott meant “1+1=3” for both companies, as well their big aspirations for future growth.…

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Promo Insiders: Find the (Real) Decision-Maker 11:21

19d ago11:21

11:21

Jason McCracken of Eagle Promotions (asi/185320) and an ASI Media 2025 Distributor Salesperson Finalist, offers tips for saving time and closing more sales by starting this important conversation early in the process.By ASI

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Snow Storms, Squirrels, and Strangers: Wild Camp Stories 48:13

19d ago48:13

48:13

In this episode of The Cutter Cast, Schafer, Seth, and Taylor swap some of their wild and funny camping stories — the kind you usually only hear around a fire. Schafer tells about the night a wall tent blew away in a snowstorm and how a squirrel stole his four-wheeler key. Seth remembers waking up in his bedroll covered in snow as a teenager, and t…

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The Future of GTM and Sustainable Growth with Chris Walker, CEO at Passetto 55:58

19d ago55:58

55:58

#281 Growth | In this episode, Dave is joined by Chris Walker, CEO of Passetto, and a prominent voice on LinkedIn, where he has been pushing the boundaries of B2B marketing for years. Chris shares actionable insights and tactics on social media strategy, what has changed in marketing over the last five years, and how to build effective feedback loo…

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Why Cookie Cutter Marketing Doesn’t Work with Gurdeep Dhillon, CMO at ContentStack 52:43

22d ago52:43

52:43

#280 Strategy | In this episode, Dave is joined by Gurdeep Dhillon, CMO of Contentstack. Gurdeep has built an impressive career leading marketing at some of the biggest names in enterprise software, from SAP to Adobe, Marketo to Zoura. Now at Content Stack, he's challenging conventional B2B marketing wisdom in rethinking how enterprise companies sh…

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Promo Insiders: PromoKitchen & the Importance of Mentorship 17:03

26d ago17:03

17:03

Ashley Coulatti and Halle Moore, both “Chefs” on PromoKitchen’s board, join Promo Insiders to discuss the importance of mentorship in promo ahead of the industry nonprofit’s 15th birthday.By ASI

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Training the Ultimate Bird Dog with Tyce Erickson and Utah Bird Dog Training 1:03:20

26d ago1:03:20

1:03:20

In this episode of The Cutter Cast, we sit down with Tyce Erickson, owner and head trainer of Utah Bird Dog Training, to dive into the world of hunting with dogs. Tyce shares his 17 years of experience training dogs for both upland bird hunting and waterfowl, breaks down what makes a great bird dog, how to determine which breed of dog will best fit…

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The Unfiltered Truth About Video Marketing and AI with Holly Xiao and Dave Gerhardt 1:01:32

26d ago1:01:32

1:01:32

#279 Content Strategy | In this episode, Dave joins Holly Xiao from HeyGen for an unfiltered conversation about where AI and video marketing are headed. Holly leads B2B marketing at HeyGen, an AI-powered video platform, and she sat down with Dave to dig into what’s working (and what’s not) when it comes to creating content that actually connects. T…

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How B2B Marketers Are Actually Using AI for Content 1:02:12

29d ago1:02:12

1:02:12

#278 Content | In this episode, Dave brings together five B2B marketers who aren’t just talking about AI, they’re actually using it to change how their teams work. Each finalist from the Exit Five x Walnut AI Sessions takes the (virtual) stage to demo their workflow, share results, and answer questions from the judges. Here’s what you’ll hear: Jill…

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Burro and Mule: Duffel Bags Built for Every Adventure 39:04

1M ago39:04

39:04

In this episode of The Cutter Cast, we talk about two rugged duffel bags that are built to work together — the Burro and Mule Duffel Bags. We also announce the winners of the Kickoff Giveaway! The Mule is our big 100L gear hauler, perfect for long hunts, heavy loads, and travel when you need to pack it all. The Burro is its smaller sidekick, ideal …

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The Strategy Behind Canva’s B2B Growth with Emma Robinson and Kristine Segrist 53:00

1M ago53:00

53:00

#277 Growth | Dave is joined by Emma Robinson, Head of B2B Marketing at Canva, and Kristine Segrist, VP of Consumer Marketing at Canva. Together, Emma and Kristine lead the teams driving Canva’s growth across both enterprise and consumer audiences, helping the company scale into a platform now used by over 95% of the Fortune 500. Dave, Emma, and Kr…

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Convergence Corner: Thinking Outside the Box (and the Bathroom) for Toiletries Campaigns with Dan Lunoe & Matthew Whitely 17:35

1M ago17:35

17:35

Dan Lunoe and Matthew Whitely from BAMKO discuss how the Counselor Top 40 distributor has expanded into commercial print, and how it incorporated its print side for a campaign for Dude Wipes.By ASI

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Tim Andrews & Dave Leskusky Dish on Why PRINTING United Expo Is the Place To Be for Promo 20:42

1M ago20:42

20:42

In this episode of Promo Insiders, ASI’s president and CEO teams up with the president of PRINTING United Alliance to talk about the continued convergence of print and promo as well as why trade shows are so important for both professionals from both industries to attend.By ASI

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How to Evolve as a CMO: Navigating New Markets, Personas, and Business Models with Kady Srinivasan 54:59

1M ago54:59

54:59

#276 Career Growth | Dave is joined by Kady Srinivasan, CMO at You.com, an AI-first company building infrastructure for enterprise agents. Kady has led marketing at some of the world’s most recognizable companies, including Dropbox, Klaviyo, and Lightspeed, where she scaled teams, drove massive revenue growth, and navigated ICP pivots. Now, she’s b…

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The Hunt for BJ: An Epic Mule Deer Hunt 30:40

1M ago30:40

30:40

In this episode of The Cutter Cast, Seth sits down with Kyle Paxman to relive an unforgettable mule deer hunt in Wyoming’s legendary Region G. Kyle tells the story of a big buck they nicknamed BJ, a deer he hunted across multiple seasons. After seventeen long days of glassing, grinding, and close calls, Kyle finally found himself face-to-face with …

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Promo Insiders: The Most Intriguing Findings from the Counselor 2025 State of the Industry Report 54:20

1M ago54:20

54:20

ASI Media’s editors discuss the biggest topics from Counselor’s annual promo industry report, including tariffs, Q2 sales and top markets & products.By ASI

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Why Every Founder Needs a LinkedIn Strategy with Brad Zomick 48:10

1M ago48:10

48:10

#275 LinkedIn Strategy | In this episode, Dave is joined by Brad Zomick, a B2B marketing consultant and host who has helped founders and executives build their presence on LinkedIn. Together they break down why a strong LinkedIn strategy is no longer optional for founders, it’s one of the most effective growth levers in B2B today. Dave and Brad cov…

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Why Marketers Need Great RevOps Partners with Sean Lane, Founding Partner at BeaconGTM and RevOps Expert 56:20

1M ago56:20

56:20

#274 Growth | In this episode, Dave is joined by Sean Lane, Founding Partner at BeaconGTM and RevOps expert, to talk about scaling RevOps in B2B. With over a decade of experience at Drift and other B2B SaaS companies, Sean shares actionable tips for marketers looking to align operations with business goals. Dave and Sean cover: How to build alignme…

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Hit Promo & iClick CEOs Share Story Behind New Partnership 24:00

2M ago24:00

24:00

In this episode of Promo Insiders, CJ Schmidt and Jeff Roberts also weigh in on tariffs, tech, print on demand and other industry trends.By ASI

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Bonus Episode: 2025 Archery Set-Up 21:04

2M ago21:04

21:04

In this bonus episode, Seth and Jake give a quick breakdown of their archery setups for the 2025 hunting season. They cover the bows they’re running this year — and why — along with their sights, stabilizers, arrows, and the broadheads they’re planning to hunt with. Whether you’re dialing in your own setup or just love geeking out on gear, this one…

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Leading Through Change: Recognition, Retention & Culture for Marketing Teams with Rachel Weeks 58:04

2M ago58:04

58:04

#273 Leadership | Matt is joined by Rachel Weeks, a veteran B2B marketing leader with over 20 years of experience guiding companies through acquisitions, layoffs, and tech disruption. Rachel has led both corporate and field marketing teams and is passionate about recognition-driven team cultures that retain and empower top talent. Matt and Rachel c…

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Branding Together: How Print on Demand Is Reshaping the Industry 44:41

2M ago44:41

44:41

Maddy Alcala, president of Gooten, discusses the rise of print on demand and gives her best advice for print and promo professionals who want to implement the technology.By ASI

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How To Master Direct-to-Film Decoration: Benefits, Best Practices & More 17:19

2M ago17:19

17:19

Get ready to learn everything you need to know to become a direct-to-film decoration expert. On today’s podcast, we’re joined by Jennifer Johnson, strategic account executive at STAHLS’ (asi/88984). We’ll discuss what direct-to-film decoration is, what sets it apart from other common techniques, how to ensure the best application results and how si…

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Convergence Corner: Cohesion Through Color & High Perceived Value with David Grossman 17:24

2M ago17:24

17:24

The Grossman Marketing Group co-president discusses his company's growth into promo from print, and how color is everything when it comes to brand cohesion.By ASI

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What We're Hunting This Year and What We're Sleeping In 37:12

2M ago37:12

37:12

In this episode, we’re walking through our 2025 hunting season plans — what we’re chasing, where we’re going, and the Canvas Cutter gear we’ll be taking with us on each hunt.From early season archery to late-season tags, we break down the setups we trust, the gear we’re packing, and what we’re most excited about heading into the fall. We also talk …

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New Product Alert! This One Might Surprise You... 18:17

2M ago18:17

18:17

In this episode, we reveal a brand-new Canvas Cutter product: an upcoming air/foam hybrid sleeping pad built for maximum comfort, rugged durability, and easy use in the field. It features a self-inflating and self-deflating pump, an optional valve, and a tough outer shell wrapped around an open-cell foam core that delivers great insulation and supp…

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The 4-Part Framework for Presentations That Stick and Get Remembered with Vincent Pierri 52:56

2M ago52:56

52:56

#272 Presentation Skills | Matt is joined by Vincent Pierri, a speaking coach who helps executives and marketers craft compelling, high-stakes talks. With a background as a pastor and public communicator, Vincent has developed a repeatable framework that helps B2B marketers improve how they show up in front of a room, whether it’s a conference keyn…

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You Have A Good Tag, Now What...? 25:52

2M ago25:52

25:52

You pulled a great tag — now what?In this episode, Seth and Kyle break down the key points from Kyle’s article, “You Have a Good Tag, Now What?”, available now at ⁠https://canvascutter.com/blogs/blog/you-ve-drawn-a-fancy-tag-now-what⁠. They walk through the most important steps you should take after drawing a coveted tag, from research and gatherin…

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Promo Insiders: Recapping the Best of ASI Show Chicago 27:58

2M ago27:58

27:58

ASI Media’s editors recount their top takeaways and product finds from the signature promo tradeshow of the summer.By ASI

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New Product Alert! The R.E.M. Pillow 14:58

2M ago14:58

14:58

New product alert! In this episode, we unveil something we’ve been testing (and sleeping on) for a while — our brand-new camping pillow, code-named the R.E.M. Designed for serious comfort in the woods, this pillow features a 1" memory foam topper, an inflatable air bladder, and a soft buffalo plaid cotton cover that’s fully removable and washable. …

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WTF is GTM Engineering? Everything You Need to Know Before Hiring One in 2025 59:09

2M ago59:09

59:09

#271 GTM Engineering | In this episode, Dave is joined by John Short, CEO of Compound Growth Marketing, along with Cammy Keiler, Justin Johnson, and Dan Guenet. Together, they break down the rise of GTM engineering, what it is, how it differs from RevOps, and why B2B teams are investing in it. Dave and the crew cover: The core difference between Re…

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The Most Adaptable Sleeping Bag Ever Made: The Bunker Bag 26:49

2M ago26:49

26:49

The Cutter Cast is back — and we’re kicking things off with a giveaway and a sleeping bag that might just ruin all other sleeping bags for you. In this episode, we talk about why we’re relaunching the show, how The Cutter Cast fits into the mission of Canvas Cutter, and what you can expect moving forward. Then we dive into the Bunker Sleeping Bag —…

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Scaling B2B Marketing at an AI Startup: Channels, Strategy, and Team Ops with Holly Xiao 46:00

2M ago46:00

46:00

#270 Strategy | Dave is joined by Holly Xiao, Head of B2B Marketing at HeyGen, an AI video generation platform that helps teams produce personalized, high-quality content, fast. Holly has led marketing at high-growth startups and now runs the enterprise GTM motion at HeyGen, where she blends strategy, creative execution, and AI-powered workflows to…

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SEO in an AI-First World: How to Adapt and Win in 2025 with Andrei Țiț 55:54

2M ago55:54

55:54

#269 AI Search & SEO | In this episode, Dave is joined by Andrei Țiț, Head of Product Marketing at Ahrefs, a leading SEO tool trusted by marketers around the world. Andrei has been on the front lines of how AI is reshaping search and what that means for marketers trying to stay visible in an AI-first world. Dave and Andrei cover: Why branded search…

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The Solo Marketer’s Guide to Full-Stack B2B Marketing with Sara Lattanzio 48:01

2M ago48:01

48:01

#268 Solo Marketing | In this episode, Matt is joined by Sara Lattanzio, Head of Marketing at Stryber, a venture-building consultancy that helps corporates launch new startups. Sara runs the entire marketing function solo, from strategy and content to outbound and brand, and has built a powerful personal brand along the way with 40,000+ LinkedIn fo…

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How Product Marketing Is Evolving in 2025: Lessons on AI and Leadership with Jennifer Cannizzaro 52:41

2M ago52:41

52:41

#267 Product Marketing | Matt is joined by Jennifer Cannizzaro, VP of Product Marketing at Responsive and former marketing leader at Whoop and DocuSign. Jennifer brings deep experience in building strategic, insight-driven marketing teams at high-growth B2B companies and she’s at the forefront of using AI to scale smarter, not just faster. Matt and…