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Caleb Wojcik Podcasts

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Creator Scale

Caleb Wojcik

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Creator Scale is a podcast for entrepreneurs in the creator economy who are ready to stop doing everything themselves and start building a business that actually scales. I’m Caleb Wojcik, the current CEO of Smart Passive Income and founder of Creator Scale, here to share what I’ve learned from 10+ years of running multiple solo businesses. Each episode, I’ll break down how creators are going smarter using systems, delegation, artificial intelligence, content strategy, and sustainable revenue ...
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Pat Flynn from The Smart Passive Income Blog reveals all of his online business and blogging strategies, income sources and killer marketing tips and tricks so you can be ahead of the curve with your online business or blog. Discover how you can create multiple passive income streams that work for you so that you can have the time and freedom to do what you love, whether it's traveling the world, or just living comfortably at home. Since 2008, he's been supporting his family with his many on ...
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#889 In business and in life, we need connection to thrive. So what is the number one superpower for building deep relationships? The answer is communication! That said, it's not enough to become a great on-stage speaker. While leveling up your skills around prepared talks is great, what happens when something like a networking dinner requires you …
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#888 You don't need a following to win big online. With algorithms pushing content to targeted audiences, you can serve and earn right away. All it takes is connecting people in search of solutions with the tools and resources to solve their problems. This is the key to affiliate marketing! But how much can you make recommending products? Here's so…
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#887 Hustle culture was wrong. Entrepreneurship is not about growth at all costs, and it's not about sacrificing your health for the sake of success. In fact, you'll never build a sustainable business if you're always running on fumes! In this episode, my good friend Chris Ducker returns to the show to share a powerful reminder on the dangers of bu…
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#886 What if I told you that someone sharing vocabulary tips gets millions of email opens per month and makes seven figures? How about if I said someone's keto recipes for bodybuilders newsletter just earned them a new house in Malibu? Listen in on this session because a quiet email revolution is happening under the radar. Let's pull back the curta…
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#885 Social media isn't social anymore, it's just media. This fundamental shift is already having a massive impact on our results as creators and entrepreneurs. So what are the strategies that can help us master these online platforms? While we might be tempted to chase the latest trends and copy what everyone else is doing, that's not the key to s…
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#884 How do you build an audience online in a world flooded with AI content? The key to standing out is finding your uniqueness and applying it in the service of others. Information won't set you apart—your story will! In this episode, I’m joined by New York Times bestselling author and personal branding expert, Rory Vaden. He and I explain why you…
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#883 Podcasting is changing fast. From video to new discovery tools, finding and growing an audience can happen quicker than ever. But how do you take advantage of this opportunity and stand out among millions of shows? That's what I'm sharing in today's episode. I'll break down the best strategies for podcasters in 2025 to help you put yourself ou…
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#882 If you're not paying attention to how YouTube is changing, you should be! Today, I'll share the three algorithm triggers that can make all the difference for your brand in 2025. Many creators aren't taking advantage of these recent updates, so this is your chance to stand out! I’ve built three successful YouTube channels, so these strategies a…
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#881 What's stopping you from building your dream life? Often, it's something more subtle than obstacles you can't overcome. The thing that's holding you back is likely a clear path to a lesser goal! So, how do you set your sights on "impossible" achievements for next-level business growth? I'm joined by Dr. Benjamin Hardy, co-author of the incredi…
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#880 In a world of infinite choice, standing out from the crowd is key. While others are chasing algorithms, you can and should build something worth talking about. So, forget the marketing hacks and focus on the one strategy that always works: word of mouth! I just had over five thousand people attend my Card Party Pokémon event in Florida. I spen…
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#879 It's over. In 2025, courses aren't selling like they used to. So what’s next for online educators? Are we better off giving our knowledge away for free? I’m joined by my friend and business partner Matt Gartland today. Together, we’ve seen tens of thousands of students enroll in our courses over the years. But things are different now. People …
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#878 Writing a book is hard, but getting people to buy it is even harder. For those of us who dream big, is it possible to make the best seller lists without gaming the system? What does it take to move copies nowadays? More importantly, is it worth it? In this episode, I'm joined by SPI CEO Caleb Wojcik to talk through the entire process of launch…
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#877 This AI tool is bananas! Whenever people ask me what I use to supercharge my content creation, this is my top recommendation. It all started with two founders following their curiosity and refusing to give up when others didn’t buy into their vision. Then, one viral moment changed everything! Poppy AI is now fueling a quiet revolution, while e…
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#876 Publishing a book is one of the most rewarding things you can do. It's also one of the hardest. In this episode, I reflect on the first week after launching Lean Learning. From podcast guesting to TikTok strategies, I share all the lessons I’ve picked up along the way! Listen in because this is a behind-the-scenes look at what happens after yo…
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#875 Your first sale isn’t just about making money—it's about unlocking a whole new level of confidence. With proof that someone is willing to buy from you, everything changes! In this episode, I share something brand new at SPI. The First Dollar Formula is our streamlined method to help you start making sales fast. We’ve stripped away the noise, c…
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#874 Here’s how you achieve your goals. First, figure out what you want and find the next step you need to take. Next, learn about that one step and nothing else. Then, repeat. This process is the essence of just-in-time learning and the secret to success. I talk all about it in my brand-new book, Lean Learning! To mark the occasion, I have a very …
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#873 Ever feel like the business advice you’re getting just doesn’t work for you? There’s a reason for that! Here's the thing. Not every creator is built the same. In fact, your personality plays a big role in the kind of brand you're able to grow and sustain. In this episode, I share the five archetypes I’ve discovered after fifteen years in the o…
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While we might seek educational content online, most of us aren't learning anything. We consume random information “just in case” we might need it someday. All that does is slow us down and distract us from what matters right now. So, how do we master essential skills and make real progress? How do we achieve more, faster? This is the topic of my n…
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#872 I talk about the power of starting a podcast all the time, but how can focusing on guest appearances alone transform your business? Done right, showing up on just one show can generate new leads and relationships, and help you build a seven-figure brand! In this episode, I’m joined by Dustin Riechmann. Listen in on our chat because he's about …
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#871 What do you imagine when you think of a solopreneur? I thought it was about building a business entirely on your own, never asking anyone for help. This gave me a sense of control, especially after losing my architecture job. Whether my brand would succeed or fail, more than anything, I wanted it to be on my terms! Here's the spoiler alert, th…
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#870 How fast would your business grow if you could cut through the noise and generate red-hot leads for your products? In this episode, my award-winning entrepreneur guest shares how to do just that. Daniel Priestley has uncovered an amazing strategy to find your ideal customers using online quizzes and assessments. You're not going to want to mis…
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#869 Imagine spending years building an audience on social media. Slowly, your followers begin to know, like, and trust you. You're now making sales, and everything is going well. Then one day, it's all gone. You can't access your account, and the platform you were using won't do anything to help. This is what happened to me when I was using Facebo…
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#868 Are you feeling it too? With the New Year excitement starting to fade, April is about the time of year when burnout starts creeping in for many of us. Don't worry, this episode will get you back on track. Listen in because I dive into the key physical, emotional, cognitive, and behavioral signs of burnout today. Spotting these will help you re…
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#867 Goals we work hard toward can turn out to be all wrong for us the moment we achieve them. In fact, it's easy to fall into this trap if we don't uncover our own definition of success and chase someone else's instead. So how do we begin again if we find ourselves on a path we don't like? In this episode, I'm joined by the author of When I Start …
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#866 To grow, we might have to stop relying on some of our strengths. This may sound counterintuitive, but sometimes the skills we've mastered become crutches that mask areas we're struggling in. So how do we break free from our usual routines? Join me today because I want to tell you about using voluntary force functions to level up. I'm in the sa…
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