Growing a dance studio is hard. You've got a dozen spinning plates, zero time, and what's working in marketing is constantly changing. Join Dance Motion Marketing founders Bryce and Kristian as they share expert insights, actionable strategies, and game-changing techniques for maximizing student enrollment and Dance Studio growth. If you're ready to level up your dance studio, have more students than ever before, and bank record profits then subscribe and keep listening. Here we grow.
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Bryce Conlan Podcasts
What's the craziest life experience you've ever had? Keith Conrad is a Chicago podcaster & writer, Cubs fan, space geek & lonely beacon of restraint & self-sacrifice in a squall of car-crazies. He's on a mission to collect stories that seem completely unbelievable, but are 100% true. Hosted on Acast. See acast.com/privacy for more information.
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The Ultimate Trial Event Playbook: 12 Tactics to Max Out Enrollment
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23:07Most studio owners obsess over promoting their open houses—yet completely wing the actual event. That’s a costly mistake. In this episode, Bryce Conlan unveils the complete blueprint for turning a one-day trial event into a high-converting enrollment machine. You'll learn how to structure your day with purpose, create irresistible offers, and use s…
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12 Months of Marketing, Mapped in One Power Session
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26:05What if your entire year of studio marketing could be mapped in just 25 minutes? In this episode, Bryce Conlan gives you the exact 12-month calendar strategy used by the fastest-growing dance studios. You'll learn how to plan campaigns ahead of the chaos, enroll students in every season—not just fall—and finally feel ahead of the game. Whether you'…
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The 90-Day Focus: How to Grow Without Burnout in 2026
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20:34Studio owners don’t fail because they dream too small—they fail because their goals are emotionally cluttered and operationally unclear. In this holiday reset episode, Bryce Conlan walks you through a smarter, saner approach to goal setting that avoids burnout and builds real momentum. You’ll learn why more goals mean more stress, how to define a “…
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When Fair Becomes Foolish: The Hidden Cost of People-Pleasing
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23:40What if the real issue in your studio isn’t how hard your staff works—but how unfairly you treat yourself? In this episode, we flip the script on fairness. Most studio owners bend over backwards to be “fair” to their team… while silently tolerating burnout, resentment, and blurred boundaries. But here’s the truth: if your systems are built on self-…
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The Tyranny of the Clock: The Real Reason Parents Say No
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22:11Parents aren’t flaky—they’re drowning. In this episode, Bryce Conlan unpacks the cultural shift behind the “too busy” epidemic and how it’s silently sabotaging your enrollment, retention, and follow-up. You'll discover why traditional studio models are clashing with modern family bandwidth—and what smart studios are doing instead. Learn the 3 hidde…
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She Bought a Dance Studio at 21—Now It Pays for Her Retirement
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37:09When Dotty Hancock took over a dance studio fresh out of college, she inherited a pile of bills, no reserves, and zero financial training. Fast forward 25 years—she’s debt-free, owns her building, pays herself well, and has turned her business into a long-term wealth engine. In this episode, Dotty and Bryce unpack: The financial trap most studio ow…
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In this special Thanksgiving episode, Bryce Conlan shares a transformative truth: gratitude isn’t just a feeling—it’s a strategic leadership tool. When enrollment is down, bills are up, and burnout looms, practicing thankfulness can feel optional or even fake. But that’s exactly when it’s most powerful. You’ll discover how gratitude resets your bra…
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Facebook just changed everything—and most studio owners don’t know it yet. In this episode, Bryce Conlan and DMM co-founder Kristian Altuve break down Meta’s silent rollout of the “Andromeda” algorithm update that’s quietly killing ad performance for dance studios. You’ll learn what’s really behind the skyrocketing ad costs and disappearing leads, …
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Pretty Ads, Crappy Results: Stop Polishing the Wrong Thing
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23:04What’s more important—beautiful branding or bold results? In this episode, Bryce Conlan breaks down a crucial but overlooked truth: many dance studios are losing leads because they prioritize pretty over performance. From misleading Canva templates to confusing offers, studio owners often sabotage their own growth without realizing it. You’ll learn…
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How to Not Go Broke When the Economy Shuts Down
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18:06Most studio owners retreat during economic downturns. But the smart ones? They double down—and grow. In this powerful episode, Bryce Conlan reveals why fear-based decisions kill momentum and how visibility is the real currency in uncertain times. You'll hear real stories of studios that grew—dramatically—by zigging while others zagged. Learn the 3 …
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From Skeptic to Sold Out: This Simple Holiday Offer Attracted 35 New Students...in 10 days
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29:27What if one five-week offer could bring in 35 new students—even if you think your schedule is full? In this episode, I sit down with Susan Florkiewicz, a veteran studio owner of 37 years, to unpack how her first-ever winter mini session sold out two classes in just 10 days. She shares why she initially doubted it would work, what turned the tide, a…
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$59,000 in Discounts?! The Pricing Mistake That’s Gutting Your Profit
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40:32What if the biggest threat to your studio's success isn’t enrollment—but how you manage your money? In this episode, I sit down with studio owner and studio life coach Ginger Haithcox to unpack the real financial struggles dance studio owners face—from not paying themselves to drowning in discount culture. Ginger breaks down the path to building a …
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How to Create Dance Studio Ads That Actually Get Students
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13:12If your dance studio ads aren’t delivering leads, it’s not the algorithm—it’s the content and offer. In this episode, Kristian Altuve (Co-founder & Client Success Lead at Dance Motion Marketing) reveals the two most overlooked elements that make or break studio advertising: scroll-stopping content and irresistible offers. You’ll learn why focusing …
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The Real Cost of Cookie-Cutter Ads for Dance Studios
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26:48Most dance studios are using templated ads—and paying top dollar—for campaigns that were never built to work long-term. In this episode, Bryce Conlan breaks down the real danger of “set it and forget it” ad strategies, why they stall fast, and what smart studio owners are doing differently. You’ll learn the critical difference between templated and…
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The $318,000 Secret: Why One Callback Changed Everything
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24:58Most studio owners know they should make follow-up calls—but the phone feels terrifying. What if they say no? What if you feel rejected? In this episode of Dance Studio Advertising, Bryce Conlan unpacks the psychology behind phone fear and shows you how to transform it into your studio’s secret weapon. You'll learn why the phone still works in 2025…
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Why "More Students" Is a Terrible Growth Strategy
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30:18Most studio owners think they need more students. But what they really need is a strategy that works—and the readiness to implement it. In this episode of Dance Studio Advertising, Bryce Conlan breaks down the myths that hold studios back, the real work growth demands, and the three qualities every successful studio owner shares: coachability, read…
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The 3-Step Framework That Unlocks Studio Growth Forever
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34:04Struggling to grow your dance studio? The problem isn’t enrollment—it’s leadership. In this episode, Bryce Conlan reveals the invisible ceiling that caps your studio’s success and why adding more students can actually magnify your problems. You’ll discover the 3-part formula for sustainable growth: grow yourself, grow your people, grow your busines…
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5 Moves That Make Dance Studios Recession-Proof
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25:49If your enrollments feel soft, you're not imagining it. From falling GDP to collapsing container shipments, the early signs of economic slowdown are here—and studio owners are already feeling the squeeze. But here’s the truth: recessions don’t kill studios. Hesitation does. In this episode, Bryce Conlan breaks down the 5 critical moves to recession…
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50 Enrollments, 1 Text, Zero Discounts — Here's what I did (and what you're not doing)
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28:11Brittany Thompson didn’t run a sale. She didn’t offer a free trial. She didn’t even write a clever ad. She sent one text message—and 50 dance moms registered their kids that day. In this episode, you’ll hear exactly how she did it. No fluff. No theory. Just a real studio owner who cracked the code on follow-up and built a system that keeps working …
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Why Fall Dance Enrollments Are Down 50%—And How to Win Anyway
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20:52Fall 2025 has studio owners asking, “What am I doing wrong?” The data says: nothing. You’re swimming against macroeconomic headwinds—families spending less, enrollments down as much as 50% in many markets. In this episode, Bryce reframes your strategy: in a downturn, marketing’s job isn’t always growth—it’s preservation. Build a fortress first, the…
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The Truth About DropTober (And How to Stop It Forever)
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23:40Fall 2025 isn’t business as usual—it’s war for loyalty. In this episode, Bryce Conlan blows the whistle on DropTober—the quiet student exodus that blindsides studios every fall. With enrollments down and parents more selective than ever, your first 90 days with a new family aren’t just important—they’re make-or-break. Bryce unpacks how to choreogra…
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Inside Energize 2025: The Unfiltered Voice of the Dance Studio Industry
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36:36At the Energize conference, Bryce Conlan hit the floor with a mic in hand—and studio owners brought the real questions. From struggling ad performance to lead quality, retention pain points to marketing overwhelm, this episode captures the raw concerns dance studio owners are facing right now. You’ll hear candid conversations about: The real ROI of…
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Fire Faster: The Hard Truth About Keeping B Players Too Long
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23:12One wrong hire can quietly derail your entire dance studio. B players — those “good enough” team members who aren’t bad enough to fire — can drain morale, burn out your top talent, and slowly erode your culture. In this episode, I share a real behind-the-scenes story from Dance Motion Marketing about how one B player was creating chaos for our A pl…
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You Asked, We Built It: Inside Dance Motion Marketing Hotline
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5:27What if you could get direct answers to your biggest studio growth questions—fast? In this bonus episode, Bryce shares a major announcement: the launch of the Dance Motion Marketing Hotline. This new tool gives studio owners a simple way to ask questions, get expert input, and unlock resources tailored to their exact needs—whether it’s marketing, r…
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What 500+ Studio Owners Taught Us: 9 Game-Changing Lessons
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31:52After one year, thousands of campaigns, and tens of thousands of new dancers enrolled, Bryce Conlan reflects on the 9 deepest lessons Dance Motion Marketing has learned helping studios grow in the last 12 months. This isn’t about flashy wins—it’s about the real, often hard-earned insights that separate struggling studios from thriving ones. You’ll …
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Inside Rhee Gold’s DanceLife Conference: 4 Shifts Every Studio Must Make Now
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25:49Dance studios are evolving—and fast. In this episode, Bryce shares his key takeaways from Rhee Gold’s DanceLife Teacher Conference, revealing the real growth levers separating thriving studios from those falling behind. You’ll learn: Why internal miscommunication is silently killing re-enrollment How to calculate your marketing ROI (and why most st…
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Small Studio, Big Profits: The Case Against Growth
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29:33Growth is often sold as the golden ticket for dance studios—more students, more staff, more success. But what if chasing growth is what’s actually holding you back? In this episode, Bryce Conlan challenges the growth-at-all-costs mindset and lays bare the real trade-offs that come with scaling a dance studio. You’ll discover why more dancers doesn’…
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How Desperation Destroys Studio Growth (And What to Do Instead)
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20:53Overwhelmed, under-supported, and stuck in survival mode? You're not alone. In this episode, Bryce Conlan breaks down the three types of support available to dance studio owners—and why choosing the wrong one can quietly sabotage your growth. Learn the critical difference between community, information, and execution... and how each applies dependi…
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The 7-Day Follow-Up Sequence That BOOSTS Fall Enrollment
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19:03Most dance studios are leaking leads—and revenue—without realizing it. In this tactical episode, Bryce Conlan breaks down the hidden sales funnel failures that sabotage fall enrollment (which often drives 60–70% of your annual revenue). From the critical difference between follow-up and follow-through, to the must-have SMS/email automations, to the…
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It's not an advertising problem... it's you (and how to fix that)
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21:53Most dance studio owners think they need better tactics. But what if the real breakthrough has nothing to do with strategy—and everything to do with identity? In this episode, Bryce Conlan challenges the “information trap” and reveals the invisible beliefs holding studio owners back. You’ll hear the personal story that rewired his mindset—and how a…
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No, We Can’t Guarantee Results—And That’s Exactly Why We Get Them
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22:24f you’ve ever been tempted by marketing agencies promising “30 students in 30 days,” this episode is your wake-up call. Bryce Conlan, founder of Dance Motion Marketing, unpacks the truth behind guaranteed results and exposes why these offers fail real studio owners. From economic cycles to staff follow-through, he breaks down the critical variables…
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Why "Being Nice" at the Front Desk Is Costing You Thousands
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23:26Your front desk isn’t just answering phones—they’re shaping your studio’s future revenue. In this episode, Bryce Conlan reveals the hidden cost of being “nice” and why your admin team needs to think like salespeople. You’ll learn how to reframe every parent inquiry into a guided journey toward enrollment, decode the real questions behind common obj…
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234 Studios Tell All: The #1 Growth Mistake in Dance Education
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23:27Most dance studios want full classes—but few invest like they mean it. In this data-backed episode, we reveal what the latest industry surveys say about enrollment struggles and why most studio owners are stuck in a cycle of low marketing spend and stagnant growth. You’ll discover the real reason “marketing doesn’t work,” why word of mouth isn’t a …
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Why Fall Enrollment Is Won or Lost in June: The Studio Owner’s Summer Wake-Up Call
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21:42Fall enrollment doesn’t start in September—it starts NOW. ❗ In this tactical episode of Dance Studio Advertising, we reveal the exact FOUR systems that top-performing studio owners are dialing in TODAY to dominate fall enrollment while others are coasting through summer. Whether you're exhausted from recital season or tempted to “take it easy,” thi…
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The AI Trap: Why Smart Dance Studios Are Losing Students Fast
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28:46Too many dance studio owners are falling for the "easy button" trap—outsourcing their entire marketing strategy to AI and wondering why enrollment is stalling. In this brutally honest episode, Bryce and Kristian from Dance Motion Marketing break down how AI is quietly killing your connection with parents, weakening your brand, and making your studi…
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Struggling to Sold Out: From 19 to 187 Students in 2 Seasons
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31:24Stop Blaming Your Town—Here’s Why You’re Still Stuck at 50 Students What if the only thing standing between your studio and explosive growth isn’t your town, your budget, or your competition—but your mindset? In this episode, Bryce Conlin sits down with Angie Craft, founder of Mountain Movers Dance in small-town Virginia, who grew her studio from 1…
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Dance Studio Acquisitions: An Inside Conversation with Ensemble Performing Arts
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52:06What Happens When a Dance Studio Gets Acquired? A Conversation with Ensemble Performing Arts The business of dance is evolving—and for many studio owners, questions about growth, sustainability, and long-term planning are more relevant than ever. In this episode, Bryce sits down with the leadership team at Ensemble Performing Arts—Jeff Homer, Misty…
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Why Your Dancers Are Leaving—and What the Top Studios Do Instead
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22:40More dancers are disappearing after recital season—and it’s not just you. Retention isn’t just a class issue. It’s often unmet expectations, family chaos, or a parent silently checking out. In this episode, Bryce Conlin shares what hundreds of studio owners are doing to fight the summer drop-off and protect their fall enrollment numbers. You’ll lea…
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From Confused to Confident: A Studio Owner’s Journey to Marketing That Gets Results
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39:45What if 66 new students were just a few texts away? In this episode, we sit down with Jill DuHadway, a 30+ year studio owner, who reveals how Dance Motion Marketing (DMM) helped her studio add 66 new enrollments in just a few months—with zero hard selling and no fancy tech skills. Jill opens up about the pitfalls of trying to manage marketing alone…
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“I Can’t Afford Marketing” — The Lie That’s Stalling Your Dance Studio's Growth
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21:28Are you stuck recycling the same tired dance studio marketing ideas—and wondering why enrollment is dropping? In this episode, we expose the dangerous myths dance studio owners believe about advertising and the real reasons their marketing plan is failing. You’ll hear hard truths about the hidden costs of inaction, why most "DIY" dance studio marke…
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If You’re Not Running This Spring Promo, You’re Missing $4,000+ in Easy Revenue
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14:23Most dance studios will sleepwalk through spring—then panic in summer. But what if this chaotic season is actually your secret growth window? In this solo episode, Kristian shares the exact spring marketing strategy top-performing studios are using to bring in $4K–$6K+ in six weeks, even while swamped with competitions and recital prep. You'll lear…
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The Secret Weapon You're Ignoring: Complainers
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18:02If you’re ignoring the complainers in your studio… you’re ignoring your biggest opportunity for growth. In this episode, we break down one of the most overlooked (and uncomfortable) dance studio marketing strategies: using negative feedback as a tool for transformation. You’ll hear the real story of how Dance Motion Marketing faced direct criticism…
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Why Bad Dance Studios Win (and Great Ones Go Broke)
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14:40You’ve mastered the art of technique. Your staff? Rockstars. Your program? Top-tier. So why is the studio down the street—offering sloppy choreography and questionable technique—packed full of students while your classes are half-empty? In this episode, Bryce Conlin pulls back the curtain on the harsh truth: the best dance studio doesn’t win—the be…
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Is Your Dance Studio Invisible When It Counts Most?
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16:09While your competition is drowning in recital logistics and costume chaos, non-competition studios have a rare window of opportunity to capture parents actively searching for dance classes. Many studios mistakenly pause their marketing during busy recital seasons—leaving countless new families stranded, frustrated, and open to competitors. In this …
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Stop Sabotaging Your Studio: The Real Cost of Copycat Marketing
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19:54Feeling frustrated because your brilliant dance studio ideas keep getting copied? You're not alone—but ignoring it could cost you dearly. In this episode of Dance Studio Advertising, Bryce Conlan dives deep into the hidden dangers and long-term pitfalls of copycat marketing. Discover why mimicking your competitors won't just stall your growth—it co…
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Stop Losing Dancers on Their First Visit!
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50:17Ever wonder why some dance studios effortlessly grow while others struggle just to get trial students through the door? In this powerful episode, Katie Dunphy, success manager at Dance Motion Marketing (DMM) and former studio owner, reveals how small yet intentional changes can dramatically improve your studio’s first-visit experience—and boost enr…
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How Defining Your Values Can Transform Your Dance Studio’s Success
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17:35Are you running your dance studio without a clear set of values? You might be setting yourself up for unnecessary conflict, inconsistent branding, and a team that just doesn’t “get it.” In this episode, Bryce Conlan breaks down why values are the missing piece in most dance studio marketing plans—and how ignoring them can cost you time, energy, and…
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Stop Struggling: The Secret to Effortless Growth for Your Dance Studio
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17:55If you're not using a flywheel to grow your dance studio, you're wasting time, energy, and money—guaranteed. In this episode, Bryce Conlon breaks down the Flywheel Effect and why it’s the only way to build a studio that thrives without constant burnout. Most studio owners struggle because they’re stuck in outdated marketing tactics—handing out flye…
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Why Parents Aren’t Signing Up for Your Dance Studio—And How to Change That
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36:00Are you unknowingly driving new students away from your dance studio? If your onboarding process is riddled with friction—confusing dress codes, unclear expectations, or parents scrambling to find the right dance wear—you’re losing revenue and missing out on long-term enrollments. In this episode, we sit down with Jill Tirone and Suzanne Blake Gere…
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"I'm posting every day.... but where are the students?!?" - Reality Check for Dance Studios Doing Social Media
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27:13You’re posting every day, but where are the new students? The harsh reality: Facebook and Instagram don’t work like they used to. Relying solely on organic social media is a fast track to frustration and stagnation. In this episode, Bryce and Kristian expose the hidden pitfalls of organic posting, why your best content is getting buried, and how da…
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