The X – The Experience – is singlehandedly the most important factor in the success of products, services and entire businesses. The X is hosted by Silicon Valley veterans and product innovation strategists Bryan McClain and Demetrius Madrigal, who bring a combined 30+ years of experience studying human behavior and technology. They've been behind the scenes with everyone from unfunded startups to technology giants and have a unique perspective on current events, how they are shaped by the h ...
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Bryan McClain Podcasts
IDEO’s Creative Confidence Podcast shares candid conversations with creative leaders, changemakers, and innovators navigating today’s most pressing challenges. Through real-world stories and insights, we explore how to lead with creativity, build resilient teams, and drive innovation. Grounded in IDEO’s 40 years of expertise in design thinking and innovation, each episode offers inspiration and practical tools for audacious leaders at every stage of their careers. Hosted by Mina Seetharaman, ...
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The HIT (How I Transition) Show features host Kevin Carr, CEO of Pro2CEO, as he talks with athletes, coaches, and industry professionals about their transition into the business of sports.
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Learn how interaction designer Takashi Wickes uses AI to prototype ideas with more creativity, intention, and humanity. In this conversation with host Mina Seetharaman, Takashi shares mindsets, stories, and practical methods from IDEO U’s Prototyping with AI online course to help you stay curious, embrace friction, and keep humans at the center of …
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Asked & Answered: Justin Massa on Adopting AI with Purpose and Confidence
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45:24How can leaders bring AI into their organizations thoughtfully, without losing what makes them human? In this Asked & Answered episode, AI strategist and IDEO alum Justin Massa joins host Mina Seetharaman to answer listener questions and share a grounded, practical view of AI adoption. Justin explains why so many companies struggle to move from exp…
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How to Invest in AI for Your Business: Justin Massa
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50:07AI strategist and former IDEO partner Justin Massa joins host Mina Seetharaman to help leaders cut through the hype and focus on where artificial intelligence can create the most value. He shares practical frameworks for identifying strategic opportunities, balancing automation with augmentation, and bringing AI into your organization in a way that…
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Asked & Answered: Jennifer Lo on Bringing Futuring into Your Organization
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49:24In this Asked & Answered episode, Jennifer Lo, IDEO's Senior Director of Design Futures, responds to community questions about how leaders can bring futuring into their organizations. From making the case for ROI, to balancing visionary leadership with grounded operators, to practical ways to get started, Jennifer shares insights on how to use futu…
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How to Think Like a Futurist: Jennifer Lo
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41:08What does it mean to think like a futurist—and why should every leader learn how? In this episode of the Creative Confidence Podcast, Jennifer Lo, Senior Director of Design Futures at IDEO, shares how futuring can help leaders navigate uncertainty, build resilient strategies, and shape the future they want to see. Learn how to spot signals, expand …
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Asked & Answered: Catherine Connors on Storytelling for Leaders, Scale, and the Future of Narrative
38:19
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38:19In this bonus episode of the Creative Confidence Podcast, storyteller and strategist Catherine Connors returns to answer top questions from our IDEO U community. We explore what it really means to lead with story—beyond frameworks and formats—and how storytelling can be used to build culture, scale ideas, and drive meaningful change.Catherine share…
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Creative Collaboration with IDEO CEO Mike Peng (Replay)
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37:20In this conversation, IDEO CEO Mike Peng shares what it really takes to foster creative collaboration on teams. From designing for trust and tension to navigating ambiguity and divergent thinking, Mike offers a clear-eyed look at how leaders can create the conditions for breakthrough ideas. Originally aired on August 8, 2019, this episode is full o…
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Storytelling for Change with a Former Disney Exec: Catherine Connors
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36:25What makes a story powerful enough to shift culture?In this episode of the Creative Confidence Podcast, Catherine Connors—former Head of Content at Disney Interactive and founder of storytelling consultancy StoryQuo—shares five key shifts that can help leaders use story as a tool for transformation.From rethinking traditional formats to embracing p…
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Asked & Answered: Matthieu Lorrain & Savannah Kunovsky
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26:42How are creative professionals actually using AI today? In this Asked and Answered follow-up episode, Google DeepMind’s Matthieu Lorrain and IDEO’s Savannah Kunovsky respond to questions from the IDEO U community. They cover real-world examples of AI-powered co-design, how to maintain creative control with liquid content, designing for neurodiverge…
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AI x Creativity: Matthieu Lorrain & Savannah Kunovsky
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46:34Google DeepMind’s Matthieu Lorrain and IDEO’s Savannah Kunovsky on how AI is reshaping creative work. Hosted on Acast. See acast.com/privacy for more information.By IDEO U
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Staying Human-Centered in a Tech-First World | Grace Hwang
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40:48Explore how to lead with human-centered design in a tech-driven world. Insights from Grace Hwang on ethical innovation, safety, and designing for impact. Hosted on Acast. See acast.com/privacy for more information.By IDEO U
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Introducing Mina Seetharaman: Your New Creative Confidence Podcast Host
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20:04The Creative Confidence Podcast has been going strong for eight years, with more than 120 leaders sharing their advice, tips, and stories with the IDEO U community. Longtime podcast listeners might recognize the voices of IDEO U Founder Suzanne Gibbs Howard and Design Director Coe Leta Stafford, our original hosts who masterfully surfaced insights …
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What Leaders Should Know About Leading Through Change: Melanie Bell-Mayeda
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42:12Learn how to lead through change and uncertainty with a human-centered approach. Discover three key leadership levers to help your team navigate uncertainty with clarity and confidence. Hosted on Acast. See acast.com/privacy for more information.By IDEO U
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How to Improve Your Leadership Mindset for Greater Growth: Bonnie Wan
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39:22Explore how overcoming limiting beliefs and enhancing your leadership mindset, with guidance from Bonnie Wan, can propel your growth as a leader. Hosted on Acast. See acast.com/privacy for more information.By IDEO U
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How to Take Action and Shape Your Future Today: Frederik Pferdt
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38:50Discover how small actions today can shape the future you want. Learn key strategies for taking control of your future with empathy, experimentation, and your unique superpower. Hosted on Acast. See acast.com/privacy for more information.By IDEO U
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In the season 3 finale, Pro2CEO founder Kevin Carr talks to Kenny McCraney, the Director of Team Services for the Miami Heat. Kenny walks Kevin through his career from high school, to college, and then through the ranks of the Miami Heat organization. Kenny emphasizes the importance of working hard and demonstrating grit at every step of your caree…
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Unlock the Power of Systems Thinking: Deirdre Cerminaro
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31:45Learn the core mindsets of systems thinking to tackle complex problems. Our beginner's guide helps you zoom in and out, shift perspectives, and reframe challenges for lasting solutions. Hosted on Acast. See acast.com/privacy for more information.By IDEO U
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Kathryn Jordan | The Evolution of Player Development
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39:33In the second episode of season three, Pro2CEO Founder, Kevin Carr, meets with Kathryn Jordan. Kathryn Jordan is the President and CEO of KJordan Consulting, an organization that helps current and former athletes navigate the world outside of sports. Kathryn discusses her journey from entering the NBA at a point in time where player development did…
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The Role of Human-Centered Leadership in the Age of AI
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37:53Discover the importance of human-centered leadership and AI. Learn how to balance technological advancements with empathy and ethics to drive sustainable success with Chair of IDEO, Tim Brown. Hosted on Acast. See acast.com/privacy for more information.By IDEO U
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In this week's episode, Pro2CEO founder, Kevin Carr, talks with Kayla Henderson, who is the Player Engagement Coordinator for the Miami Dolphins. Kevin and Kayla first met when she was a graduate student at the University of Central Florida. During her time at UCF, Kayla discovered her passion for player engagement and development. From there she c…
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Dr. Bryan Maggard | The Past, Present, and Future of Collegiate Athletics
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43:14In this episode, Pro2CEO founder Kevin Carr talks to Dr. Bryan Maggard the Vice President for Intercollegiate Athletics at the University of Louisiana at Lafayette. Dr. Maggard outlines his career journey and how he has personally witnessed the evolution of collegiate athletic departments. Dr. Maggard gives insight into the current state of athleti…
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Antoine McClain | Crafting Well-Rounded Athletes
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56:20In Episode 3 of Season 4, Pro2CEO founder Kevin Carr interviews Antoine Mcclain, a Super Bowl Champion and the current Director of Football Alumni Engagement and Development at Clemson University. Antoine reflects on his career path, from playing football at the professional level, to then gaining life skills in an office environment to prepare him…
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Dr. Domenica Jones | Human Resources in College Athletics
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56:29In this week's episode Pro2CEO founder Kevin Carr talks to Dr. Domenica Jones. Dr. Jones is the Associate Athletic Director of Human Resources at the University of South Florida. Dr. Jones delves into her unique position, and how the fields of human resources and college athletics intersect. Additionally, she gives advice on how to cultivate succes…
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Humanistic AI: Tom Gruber, Co-Creator of Siri
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40:42What skills can help us get the most out of AI? When we approach AI in a human way, with people at the center, it can be a powerful tool that augments how we work. As AI becomes more and more widespread across industries, it’s critical to learn the skills to harness and collaborate with AI in a way that is humanistic, ethical, and impactful. In thi…
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Wrapping up Season 10 and the Podcast…for now
24:32
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24:32As season 10 comes to an end, Bryan and Demetrius discuss the state of the pod and the reasons that they are taking an extended hiatus. In the process, they talk about some of their favorite moments, their motivations for creating the podcast, and their perspective on tech, Silicon Valley, and the future of the industry. Thanks to all of the listen…
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Carlton Fleming | Transitioning Out of Sport
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46:50In the Season 4 premiere of the HIT Show, Pro2CEO founder Kevin Carr talks to former collegiate and professional baseball player Carlton Fleming about his journey from high school, to college at Georgia Tech, to professional baseball, and then to working in finance. Carlton discusses important epiphanies in his career, both when he knew he could go…
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How Crowdstrike stopped the world for a day and how the ripple effects are going to impact the coming wave of AI
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35:59Bryan and Demetrius discuss the recent Crowdstrike event that caused Windows BSOD's across the world and grounded airplanes, rescheduled surgeries, and gave your IT people new stress habits. Then they get into the fallout of how this has the potential to end Crowdstrike, inspire new government regulation, and change how new AI gets implemented in t…
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Apple, Anthropic, and NVIDIA are training AI using YouTube subtitles. Is this wrong? Should the creators be paid? Let's discuss!
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30:32Bryan and Demetrius discuss a recent report that YouTube was scraped by Anthropic, Apple, NVIDIA, Salesforce, and others to train their AI systems. The news has stimulated debate about what should be allowed for training AI and the guys have opinions that might be controversial. Enjoying The X? Did we get it right? Check us out on YouTube and let u…
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Samsung's Galaxy Ring and the State of the Union on Wearables
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43:08Bryan and Demetrius discuss Samsung's decision to take on the Oura Ring with their new Galaxy Ring. They also get into wearable technology, what they're good for and why someone would consider getting one. They then discuss the importance of choosing an ecosystem and how AI might come into play. Enjoying The X? Did we get it right? Check us out on …
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The Movie Theater Box Office is experiencing an epic collapse. Is this the end or just a bump in the road?
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48:25Bryan and Demetrius dig into one of their favorite topics, the movies and movie theaters. They discuss the massive drop in revenue compared to last year and why it's happening. They also get into what the future holds and how theater owners can continue to evolve the movie-going experience. Enjoying The X? Did we get it right? Check us out on YouTu…
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Qualcomm is bringing Snapdragon to Windows laptops! Could this disrupt the whole market?
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25:48Bryan and Demetrius get into the nitty gritty with chips and processors with Qualcomm's new Snapdragon X. Are they leapfrogging Intel, AMD, and even Apple with the most advanced NPU in the game? Tune in to find out why this might be more than just another year of spec bumps in processor performance. Enjoying The X? Did we get it right? Check us out…
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Apple makes AI announcements at WWDC 2024! ChatGPT and Apple Intelligence are coming to iOS and MacOS!
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57:19
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57:19Bryan and Demetrius dig into the new features announced at WWDC including iOS 18, updates to Watch OS, and the announcement of Apple Intelligence as well as access (but not necessarily integration) of ChatGPT. The guys discuss whether it's enough to seriously compete with the big players in AI. Enjoying The X? Did we get it right? Check us out on Y…
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How AI is affecting Hollywood in 2024! Wild technology, massive changes and the future of film.
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43:00Bryan and Demetrius explore the rapid changes in Hollywood as technology pushes its way in and changes how movies are made, distributed and marketed. Enjoying The X? Did we get it right? Check us out on YouTube and let us know what you think in the comments! https://www.youtube.com/@thexpodcast Also, learn more about us and the work that we do at h…
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AI race is heating up with the new ChatGPT 4o and Google Gemini 1.5. Could one of these end up powering the iPhone?
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1:05:31Bryan and Demetrius kick off season 10 by catching up on some of the latest news about AI, particularly the new announcements of ChatGPT 4o and Google Gemini 1.5. The discussion gets into the different perspectives that each company is bringing to AI and the potential impact of a reported blockbuster deal for integration into iOS devices. Enjoying …
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Great products and services are driven by great product strategy. But too often we get stuck in the strategy part of product strategy, failing to get tangible enough to make insight-driven decisions about our roadmaps. In this episode of the Creative Confidence Podcast, we speak with YC Sun, Design Director at IDEO. He shares common challenges for …
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Manager Mentorship Strategies: David Yeager
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46:12We all want to be great managers. But when it comes to actually working with and leading young people, there’s no clear strategy or playbook for success. Too often it feels like we’re having to decide between two extremes: enforce high standards and risk pushing our mentees away, or take a more gentle approach and withhold criticism, therefore miss…
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Lauren Loberg | Everybody Has To Transition
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24:01In the season finale of Season 3 of the HIT Show, Dr. Lauren Loberg and Pro2CEO founder Kevin Carr discuss the importance of athletes prioritizing mental wellbeing, especially during times of transition. Whether entering, or exiting the sport, Lauren Loberg emphasizes that athletes should always find a passion outside of athletics. To Lauren Loberg…
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Pro2CEO founder Kevin Carr talks to longtime friend Kim Durand about the past present and future of her career. Kim Durand emphasizes the roles that flexibility and an eagerness to learn played in getting her career to where it is today. As a senior administrator, Kim Durand helps student athletes to succeed and strive for opportunities that otherw…
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Matt LaPorta | Prioritizing Your Own Future
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42:05In the fourth episode of Season 3 of the HIT Show, Matt Laporta talks to Pro2CEO founder Kevin Carr about what he wishes he had known as a college and a professional athlete. Matt LaPorta gives his advice on how current collegiate athletes can navigate the NIL space and avoid being taken advantage of. Additionally, LaPorta emphasizes the importance…
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Why Curiosity is a Business Imperative: Scott Shigeoka
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34:25Most of us recognize why curiosity is important. Few of us know how to practice and unleash its full potential. But when leaders embrace curiosity, it becomes a catalyst for transformation, helping leaders challenge their assumptions, connect with people, and build cultures where everyone feels like they matter.Learn why curiosity is one of the mos…
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Season 9 Finale - Tesla is threatening Cybertruck buyers with legal action and…there's a Subscription Printer Service from HP?
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1:04:25Bryan and Demetrius look back on some of their favorite topics and moments from season 9 before diving into Tesla's revived non-resale clause. We discuss why we think they're doing it (hint: it's not to stop flippers) and what impacts it could have if it became standard practice. Then, we review HP's new All-In plan, a subscription service that inc…
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Traci Gage | Athlete Lifestyle Management
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44:41In the third episode of the season, Traci Gage gets together with Kevin Carr to talk about her career in athlete lifestyle management. From scheduling an athlete's day to making sure that emails get sent out at the perfect time, Traci Gage tells listeners how she is able to stay on top of not only the lives of the professional athletes she works wi…
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How Great Leaders Use Friction: Bob Sutton
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32:41At its worst, friction can be a destructive force in an organization. Friction can undermine productivity and innovation, create inefficiency, and even chip away at our energy and enthusiasm for work. But what if friction could be reframed as something positive—something that makes the right things, like joy, productivity, and creative thinking, ea…
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Will AI replace jobs in the field of user research, design and strategy and what to do if you're concerned.
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59:41Bryan and Demetrius dig into the big discussion online surrounding the fear and uncertainty for roles in the field of user experience during the rise of AI. The guys provide their opinion on what to do, what to think about when seeking employment and some words of encouragement during this big industry shift that will likely end up providing amazin…
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It happened…we tested the Apple Vision Pro and did a full UX review! What we loved, what we liked, and what we disliked. Is it worth it? Listen in to find out.
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1:14:54Bryan and Demetrius spent the morning testing the Apple Vision Pro, explored its capabilities, use cases, and user experience. The guys agreed in some areas but disagreed in others and it led to a lively debate on whether this is the new Apple Newton, a solid core concept that hasn't found its footing, or the new Tesla Roadster, a luxury product th…
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Ashton Henderson | Developing Empowered Athletes
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44:57In this episode, Kevin Carr, CEO of Pro2CEO talks with Ashton Henderson, Deputy Athletic Director of Championship Resources and Culture at Michigan State University. Ashton Henderson discusses his path from playing college football to one day becoming an Athletic Director. Kevin Carr and Ashton Henderson share their thoughts on promoting athlete de…
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Learn about how play gives us permission to dream and diverge, think outside the box, and discover solutions to unprecedented problems with Michelle Lee, Managing Director at IDEO and Instructor of our newest Creative Thinking for Complex Solving course. Hosted on Acast. See acast.com/privacy for more information.…
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AI Video has arrived! Open-AI announces Sora, a ChatGPT-enabled text-to-video generator.
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1:01:05Bryan and Demetrius discuss and debate the newly announced ChatGPT video generator, Sora; that can create realistic and imaginative scenes from text instructions. The guys explore and debate the use of this technology, the current quality of the videos and what this means for the future of video production, movie making, and social media. The guys …
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Repost - Special Guest: Brendan Kelley, Former Apple and VMware engineering manager joins The X to talk about the Work From Home movement.
1:10:16
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1:10:16The work from home debate continues with companies now putting guardrails around what that means, so we thought it would be fitting to repost our convseration last month about this topic with with special guest, former engineering manager at Apple, Brendan Kelley. Enjoy! Bryan and Demetrius with special guest Brendan Kelley discuss the continuing w…
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Erjaam Hayes | Rising Within an Organization
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56:37In the Season 3 premiere of the HIT Show on the Athlete+ Podcast Network, Kevin Carr, CEO of Pro2CEO and Industry Professor at the University of Florida reunites with Erjaam Hayes, Program Director of Player Development at the NBA. Erjaam Hayes discusses his work within the National Basketball Organization, more specifically his successes, challeng…
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