Welcome to Beyond the Numbers, the podcast where we take the stress out of business finance and break down the numbers in a way that actually makes sense. Each week, you’ll be joined by Bev Wakefield as she shares straight-talking, practical advice to help you take control of your business finances. From cash flow to pricing, profit to planning, Bev breaks it all down with clarity and simplicity, so you can make confident decisions and build a business that truly works for you.
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Each week we’ll be taking a deep dive into what it’s like to work in and work with a visual marketing agency. Every episode you’ll be joined by Jess, Rob and Drew, and other members of the Bri!ght team while we run through the successes and pitfalls of agency life.
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Long genuine conversations with your host Colin Glueckler. Colin Glueckler started travelling the globe at 20 years old for 9 years, following his dream of creating great music. He learnt meditation, bringing people together, volunteering and how we are more alike than not. With lots to say, he is sharing his stories and chats. "We all have something beautiful to say. Because we are all unique individuals." Fan of : Joe Rogan, Wim Hof, Duncan Trussell, Russell Brand Ten episodes on Season 1 ...
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Pricing Mistakes That Are Costing You Money S01 E03
9:50
9:50
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9:50Pricing mistakes aren’t just costly – they're crippling. In this episode of Beyond the Numbers, Bev reveals the common pricing pitfalls that are draining your profits and how to fix them. You’ll learn why value-based pricing is key, the real cost of discounts, and how small price adjustments can skyrocket your bottom line, without losing customers.…
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Stop Cash Flow Anxiety in Your Business for Good S01 E02
8:37
8:37
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8:37Cash flow stress isn’t just frustrating - it’s exhausting. In this episode of Beyond the Numbers, Bev unpacks the real reasons business owners lose sleep over money and how to break the cycle. You’ll learn why recurring revenue changes everything, the 3 simple systems that bring financial clarity, and how a 10-minute weekly habit can help you stay …
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Why Your Profits and Bank Balance Don't Match S01 E01
8:07
8:07
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8:07Why does your bank balance never seem to match your profit? In this episode of Beyond the Numbers, Bev explores the key differences between profit and cash flow - and why confusing the two can lead to serious financial stress. She explains the impact of VAT, loan repayments, asset purchases, and more, and shares three practical strategies to improv…
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Welcome to Beyond the Numbers! Each week, you’ll be joined by Bev Wakefield as she shares straight-talking, practical advice to help you take control of your business finances.By Briight Studios
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This is the second time having Rex on the podcast. But this time we are in his beautiful studio near Falkland BC!We talk about business, social constructs, christianity and try to joke around too! Be sure to check out Rex's music on Spotify: https://open.spotify.com/artist/4HRwy8K4pAWXRXCIBe0ZSr?si=1IUXtIjKTxuziEEZh-rIFAor find Seldom Silent anywhe…
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True Glue talks ep.53 w/Jake Hardinge [HITCHHIKE PODCAST]
1:25:46
1:25:46
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1:25:46Some of my best conversations ever, have been hitchhiking. I try to harness that energy. With a ride from Tofino -> Port Alberni BC. Jake is upbeat, has very reasonable opinions and is a great driver! Thanks for helping me with the Hitchhike Podcast! For reference, we have crossed paths just a few times before and now I would consider him a friend.…
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After a long long summer of partying.... ugh , you lucky boy. I ended up a little sick (excuse me) and did a podcast about some feelings before Burning Man. I summarize some of my journey this past summer, share stories and give some thanks to those I can remember.Stay tuned, I appreciate you.
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True Glue talks ep.51.5 w/Tom Frank (nightime)
36:26
36:26
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36:26He is @verygringo. love him, learn him, mate with him, I had the chance on a recent tour to stay with Tom and Will. Tom is an avid creator, funny man and inspiration to me. So any chance I had to sit with him on record is a pleasure. This is 1 of 2 podcasts in Prague SUMMER 2024. Find Tom and check out his videos here! They're awesome! https://www.…
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True Glue talks ep.51 w/Tom Frank (Daytime)
1:04:36
1:04:36
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1:04:36We get funny again !When I get the chance to podcast with Tom, I take it! We went hard on the comedy and it's borderline. @verygringo for more of his great content. follow if ya want to share the love love you
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True Glue talks ep.50 [Shambhala Podcast 2023] w/Tire Roaster's Garage
1:09:03
1:09:03
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1:09:03I'm back baby! True Glue talks, rises again! Happy to bring to you a one of a kind podcast @ Shambhala Music Fest in 2023. With my friend and warrioriorior @tireroastersgarage ! Let's goo! Come to Shambhala Music Festival if you want! Let's get down on the dancefloorCheck out my own music production here if you want too! : https://open.spotify.com/…
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Briight Podcast ep.9 w/Deividas Mažūnas
3:00:20
3:00:20
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3:00:20Had an awesome chat after meeting deep in the rave. We chat about holding back from self pleasure, discipline, growing up and habits. Deividas is reliably cool @gratefulness_and_gainsCheers!
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Briight Podcast ep.8.5 w/Dom Browne [PT.2 SOBER]
3:38:33
3:38:33
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3:38:33After a couple nights indulging in the spirits... Dom and I meet in the afternoon, for deeper chats, sunshine and hold ourselves accountable! Thanks for listening check out Dom v-soon @2ddesigns
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Briight Podcast ep.8 w/Dom Browne [PT.1 DRUNK]
4:44:39
4:44:39
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4:44:39@2ddesigns An artist of years, an avid traveller and pushing substances to the extreme. Dom has been painting his way around the world and was how we met. Both of us working at the Drunken Monkey Bar in Prague. I was excited to make my way to him in Ireland for a weekend of podcasting and creation. This is Pt.1 , Friday night.…
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Welcome to Brazil! This is a short talk: medical marijuana, a breathing exercise, history, fruit, eco farming... are some of the topics. Follow Tom @verygringo on Youtube for his custom videos!! find him on instagram and facebook. We love you.
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Getting Good Copy in Your Marketing with Andrew Boulton S03 E03
53:51:02
53:51:02
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53:51:02Welcome to the very third episode of BriightCast Season 3. In this episode, Rob, Jess and Drew are joined by copywriting author and all-round copy legend, Andrew Boulton, to discuss the power of copywriting in marketing and why it's still your best bet to memorable marketing. The episode is full of industry insights as well as a look into the copyw…
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Briight Podcast ep.6 w/Bestie [Eat Well Foods]
2:36:24
2:36:24
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2:36:24After an instant conversation and a helpful amount of knowledge, I thought, he should be on my podcast! I met Bestie at an alternative grocery store and health food store in Belfast. Knowledge from his childhood illness and now a pursuit of trying to make the world a better place. Our conversations go on, and I look forward to more. Politics, healt…
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The Secret of Community Building From the Master: Joe Glover of The Marketing Meetup S03 E02
46:20
46:20
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46:20Welcome to the very second episode of BriightCast Season 3. In this episode, Rob and Drew are joined by marketing legend Joe Glover from The Marketing Meetup to discuss the power of community building and whether businesses should create one for their organisation. The episode is full of industry insights as well as a peek behind The Marketing Meet…
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Briight Podcast ep.5 SOLO w/Colin Glueckler
2:17:23
2:17:23
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2:17:23Super Bowl evening in Ireland, decided to see where my mind went ! Lets have a beer! Turns out I had 1/2 of a beer, biig parrtyyy!
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Briight Podcast ep.4 SOLO w/Colin Glueckler
2:05:00
2:05:00
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2:05:00It's been a while since I've posted and I wanted to get some momentum going ! Things off my chest ! Feel like I can speak again! Looking forward to bringing some guests soon as well! Stay tuned from Feb 9th.
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Where Should Your Marketing Efforts Be in 2024? S03 E01
43:31
43:31
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43:31Welcome to the very first episode of BriightCast Season 3. In this episode, Rob, Drew, and Jess delve into the trends they think will be hot and explore how they'll impact your marketing in 2024. As always, the team will catch you up on studio life, their latest projects and their own marketing efforts to give you a peek behind the Briight-ified cu…
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Crafting Unforgettable Endings For Your Marketing Campaigns S02 E13
35:43
35:43
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35:43Welcome to the very thirteenth episode of BriightCast Season 2. In this episode, Rob, Drew and Jess delve into the importance of creating unforgettable endings. They explore why it's important for campaign success as well as how you can create one for your campaign. As always, the team will catch you up on studio life, their latest projects and the…
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The Unfiltered Truth Behind Marketing Budgets S02 E12
28:32
28:32
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28:32Welcome to the very twelfth episode of BriightCast Season 2. In this episode, Rob, Drew and Jess discuss the importance of having an appropriate marketing budget for your campaign. Within the episode, they look at the recent success of Barbenheimer and what lessons can be learnt from their marketing success. As always, the team will catch you up on…
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Have You Got Your Marketing Priorities Straight? S02 E011
32:37
32:37
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32:37Welcome to the very eleventh episode of BriightCast Season 2. In this episode, Rob, Drew and Jess talk about the importance of prioritisation in marketing and how it's crucial to maximise your efforts, especially when your marketing is in-house. As always, the team will catch you up on studio life, their latest projects and their own marketing effo…
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Your Marketing Has 50 Milliseconds to Make an Impression S02 E10
25:12
25:12
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25:12Welcome to the very tenth episode of BriightCast Season 2. In this episode, Rob, Drew and Jess explore the principle of the 50 milliseconds rule and how to make those milliseconds count. Exploring how and where people's opinions could be tarnished and what steps you should put in place to make a good impression, immediately. As always, the team wil…
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Stop Being Seduced by Short Term Marketing Wins S02 E09
36:35
36:35
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36:35Briight are back in the hot seats for the very ninth episode of BriightCast Season 2. Within this episode, Rob, Drew and Jess compare short-term wins vs a long-term marketing strategy. They explore the dangers and advantages of short-term wins for your business and how implementing a longer-term plan will be the best thing you do for your marketing…
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Briight Podcast ep.3 w/Brandon Siemens
2:56:12
2:56:12
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2:56:12Brandon (Cake) and I met in the forests of Fairy Creek during a voluntary blockade. Re-meeting in the city of Vancouver, we talk about the environment, authority, energy, rules and independence.
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Breakout Of Your Creative Marketing Rut S02 E08
39:06
39:06
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39:06In the very eighth episode of BriightCast Season 2, Rob, Drew and Jess discuss how you can break out of a creative rut - like they have done many, many times. As always, the team will catch you up on studio life, their latest projects and their own marketing efforts, and Dan talks about the latest shoots he’s been working on. Love what you listened…
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Marketers, It’s Time To Up Your Video Game S02 E07
34:25
34:25
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34:25In the very seventh episode of BriightCast Season 2, Rob and Drew are joined by Briight’s production wizard, Dan, as they discuss how listeners can up their production and produce better quality videos. Within the episode, the team explore numerous tips, including set dress, audio, lighting and camera equipment to ensure your video content is top-n…
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This is About to Get Personal(ised) S02 E06
37:04
37:04
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37:04In the very sixth episode of BriightCast Season 2, Drew returns to join Rob and Jess in their discussion on personalised marketing. The team explore the good, the bad and the ugly of how businesses have used personalised marketing and how you can implement personalisation to your strategy. As always, the team will catch you up on studio life, their…
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Visual Branding is EVERYTHING in Marketing S02 E05
39:17
39:17
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39:17In the very fifth episode of BriightCast Season 2, Rob and Jess are joined by Briight's senior designer, Ben, to discuss the importance of having a strong visual identity. Within the episode, the team discuss what a "visual identity" is and ways you can improve yours to build a strong base for your content. As always, the team will catch you up on …
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Jorge (DJ Symmetry) is an awesome DJ, friend and provider for the town of Sayulita. With time living in USA, time playing hockey as a Mexican and 20 years of DJing. I am happy to be around him! Instagram @djsymmetry82
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You’ve Got to Change Your Marketing Content! S02 E04
36:07
36:07
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36:07In the very fourth episode of BriightCast Season 2, Rob and Jess are joined by one of Briight's editors, Charlie, to discuss the rapidly changing world of content creation. The team explore how content is changing, the way platforms are adjusting to support these changes, and why your business needs to keep up to date (or do you?) As always, the te…
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Your Marketing Content Isn’t Working S02 E03
35:48
35:48
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35:48In the very third episode of Season 2, Rob, Drew and Jess look at some key reasons why your marketing content is failing. The team explore common problems as well as how to address them to ensure your content is fit to smash your marketing goals. As always, the team will catch you up on studio life, their latest projects, and their own marketing ef…
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Is Influencer Marketing Worth It? S02 E02
38:07
38:07
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38:07In the very second episode of Season 2, Rob, Drew and Jess look at one of the biggest paid marketing streams currently in the industry. The team explore the pitfalls of influencer marketing and where businesses need to be careful, as well as the benefits and how you can implement it into your marketing strategy. As always, the team will catch you u…
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Let’s Slide Down the (Video) Marketing Funnel S02 E01
35:46
35:46
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35:46In the very first episode of Season 2, Rob, Drew and Jess look at the importance of a video marketing funnel and how your business can use one. They walk you through each stage of the funnel, giving examples of types of videos that would appear in each stage and how these video help nurture your audience into leads. As always, the team will catch y…
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Briight Podcast ep.1 w/Keilen Connelly @happymondaytribe
2:37:02
2:37:02
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2:37:02Keilen creates ducks on the internet and is a well versed communicator. @happymondaytribe I was happy to run into the smooth voiced, confident man, Keilen. He came to me with the idea of a nostalgic music podcast. Playing songs to bring up ideas and tell stories. The first 2 hours are his journey, to where we are in Sayulita, Mexico. The last 30 mi…
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Christmas Marketing Tips to Help you Sleigh S01 E13
31:52
31:52
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31:52In the very thirteenth BriightCast episode, Rob, Drew and Jess look at their favourite Christmas ads and discuss what we can learn from them - including tips for SMEs. Within the episode, the team give tips and tricks on what to do with your marketing around Christmas and how to make the most of your holiday budget. As always, the team discuss what…
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How to Kickstart Your Marketing in 2023 With a Bang S01 E12
29:36
29:36
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29:36In the very twelfth BriightCast episode, Rob, Drew and Jess take a look back at 2022 and look at their favourite projects and memories from the past year. The team also discuss how to kickstart your 2023 with a killer marketing strategy and how to prep for the year ahead. As always, the team discuss what they’ve been up to in the studio this week, …
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Marketing: The Only Way Is Ethics S01 E11
34:11
34:11
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34:11In the very eleventh BriightCast episode, Rob, Drew and Jess look at the good, the bad and the ugly of ethical marketing campaigns. With this year's world cup in full swing, the team look at popular campaigns launched for the world cup, Toms #WithoutShoes campaign and other well-known ethical campaigns to help businesses know how to implement ethic…
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Is It Time to Hit F5 on Your Marketing Content? S01 E10
36:41
36:41
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36:41In the very tenth BriightCast episode, Rob, Drew and Jess look at the importance of refreshing your content. Within the episode, they look at when you should revitalize your website, showreel and branding to ensure they're on-brand and up-to-date while utilising your market budget. As always, the team discuss what they’ve been up to in the studio t…
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In the very ninth BriightCast episode, Rob, Drew and Jess discuss the importance of refining your marketing message. Within the episode, they outline the dangers of mixed messaging and explore easy ways to ensure your message is clear and simple. As always, the team discuss what they’ve been up to in the studio this week, catching you up on their l…
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Why So Serious? How to Market Serious Clients and Subject Matter S01 E08
32:16
32:16
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32:16In the very eighth BriightCast episode, Rob, Drew, and Jess look at how to market serious companies and topics. They take a deep dive into the importance of correct positioning and give their top tips to marketing weighty topics. As always, the team give you a peek behind the Briightified curtain and discuss insights from inside a visual marketing …
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Why Knowing Your Marketing Budget Matters More Than You Think S01 E07
42:33
42:33
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42:33In the very seventh BriightCast episode, Rob, Drew and Jess discusses what they've been up to in the studio, including tight client deadlines, onboarding clients and a new sales pack. And this week the team take an in-depth look at the topic of budget, explores the importance of budget and gives advice on the all-important question: "How do I ask m…
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Avoiding the Biggest Marketing Mistake We all Make... Consistency S01 E06
41:07
41:07
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41:07In the very sixth BriightCast episode, Rob, Drew and Jess look at Marc Jacobs' Perfect ad, a genius production method called Frame Remapping and how Rob jumped in on a last-minute shoot to help a client. Throughout this Halloween special the team share industry insights into how you can share content consistently and overcome common sticking points…
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Is Swearing in Marketing a Bit $h!t? S01 E05
36:36
36:36
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36:36In the very fifth BriightCast episode, Rob, Drew and Jess discuss if TikTok Now will last longer than Clubhouse, why we don’t pitch at Briight and a last-minute shoot that Rob had to do solo. The team also look at swearing in marketing, if it’s needed and how businesses could use it wrong. As always, the team discuss what they’ve been up to in the …
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Is Creative AI a Threat or a Gift? S01 E04
43:49
43:49
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43:49In the very fourth BriightCast episode, Rob, Drew and Jess look at counter-intuitive consideration windows, how to avoid project drag and submit their own auditions to become Tesco’s new self-check-out voice. In this week's main topic, they take a look at creative AI within marketing and content creation (including some creepy examples from Rob) an…
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Learning From an Expensive Mistake That’s Easy to Make S01 E03
42:56
42:56
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42:56In the very third BriightCast episode, Rob, Drew and Jess look at the ABCDs of storytelling, Sheba’s side marketing tactics and how much verisimilitude can impact your content. And this week the team takes a deep dive into ways to tell existing clients about your other services and why you shouldn’t be “too British” about it - an expensive mistake …
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Homepage Video Lessons From The Master MINI E01
14:20
14:20
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14:20In our very first BriightCast Mini, join Rob, Jess and one of Briight's top talents, editor Joe Thomas, as they take you through what makes a great homepage video, how you can approach structure, pace and messaging, and how to get past the sticking points. Listen to their insights from recently shaping their own homepage video - and the hundreds th…
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Attention Spans Are Getting Shorter... and Longer? S01 E02
43:12
43:12
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43:12In the very second BriightCast episode, Rob, Drew and Jess look at OOH advertising, meme marketing and give a sneak peek of Drew's first ever podcast. There's an in-depth look at the new research and myths around attention spans and how to use attention spans to your power and stay omnipresent on social platforms. As always, the team discuss what t…
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In the very first BriightCast episode, Rob, Drew and Jess look at Monopoly's new billboards, their new Nintendo Switch game trailer shot in the studio, and they answer one of the big questions in marketing: Where's the Funny? Throughout the episode the team share industry insights into how your business can inject funny into your marketing and wher…
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