Agency Business is a podcast about ad agencies, from media industry analysts Brian Wieser and Olivia Morley. In our interviews with agency CEOs and industry experts, we explain the week's agency news and provide the context you need to navigate the business. Check it out on Spotify, Apple or wherever you get your podcasts.
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Brian Wieser Podcasts
Madison and Wall's Brian Wieser digs nto how the advertising business really works. Subscribe for analysis, insight and more about advertising, media and technology trends. Access more M&W research summaries and analysis by subscribing to our complimentary Saturday newsletter at https://madisonandwall.substack.com/. To learn about becoming a paid subscriber or advertising with us, reach out to Brian at [email protected].
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Brian Alfred sits down with artists and musicians to discuss their process and inspiration in their creative life.
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#48: Independent at scale: the Tombras playbook with Dooley Tombras
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42:00Welcome to Agency Business. This week, Olivia and Brian talk with Tombras president Dooley Tombras, who leads one of the industry’s few scaled, family-owned independent agencies. Dooley explains why Tombras built its full-service model by zigging against industry convention, how independence enables long-term investment in AI and first-party data, …
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Ep. 62: AI Content Licensing, Retail Media, Global TV Trends + The Broadening of Market Definitions
14:23
14:23
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14:23We review our latest work of the week including an analysis of AI platform content licensing, strategic retail media trends, the consistency of weak TV trends in Europe and the evolution of regulators' market definitions
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Episode 502 / Yung Jake Yung Jake is an artist & rapper who received his BFA from Cal Arts in 2012. He has had 13 solo exhibitions in Los Angeles and New York, and over 25 group exhibitions in the U.S., China, Finland, Germany, Belgium, and the Netherlands, respectively. Yung Jake is also a musician and directed music videos for Rae Sremmurd and Pu…
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#47: Fixing agency productivity in the age of AI, with Michael Farmer
43:37
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43:37Welcome to Agency Business. This week, Olivia and Brian sit down with consultant and author Michael Farmer, who has spent three decades diagnosing the economic pressures inside agencies. Farmer explains why agencies still struggle to measure work, how rework distorts staffing needs, and how digital and social accelerated the long-running pattern of…
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Ep. 61 Consumer Video Spending, Programmatic Super Bowl Sales, Agency Growth Trends, Paramount’s Principal-Based Trades and the Consequences of an Accounting Dispute
12:47
12:47
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12:47We review our latest work of the week including new economic data from Europe, our analysis of the latest earnings results from Disney, Paramount, Interpublic + news from Publicis and much more.
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Episode 501 / Christian Rex van Minnen Christian Rex van Minnen was born in Providence, RI in 1980 and received his BA from Regis University, Denver in 2002. He has exhibited throughout the US and internationally, and is represented by Nanzuka Underground, Tokyo, VETA Galeria, Madrid, Ross+Kramer Gallery, NYC, and Richard Heller Gallery, LA.…
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Episode 500 LIVE with Lisa Corinne Davis, Colleen Barry and Kyle Staver
1:28:35
1:28:35
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1:28:35Episode 500! Many thanks to all you listeners for supporting over these 500 episodes. This is a first, we are releasing this as a video podcast. The audio isn't as optimal as in the studio but the subtitles will help. Many thanks to the artists for speakimg with me and the Williamburg Biannual for hosting the event.…
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Brian sends a short message ahead of the 500th episode. The 500th is the first and only video podcast. Make sure you check it out on Spotify to see the subtitles.
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#46: Why confidence is a KPI for independent agencies, with Indie Agency News founder Doug Zanger
28:05
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28:05Welcome to Agency Business. This week, Olivia and Brian record in person for the first time with Doug Zanger, founder of Indie Agency News, a growing platform built to help independent agencies increase visibility and confidence. A former radio producer and trade journalist, Doug shares how his background shaped the creation of Indie Agency News, w…
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Ep. 60: Ad Tech Grows a Lot, Outdoor Grows a Little and Publishing Not So Much
12:18
12:18
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12:18We review our latest work of the week including our analysis of the latest earnings results from ad tech, publishing, outdoor advertising, Comcast's interest in ITV and much, much more
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Episode 499 / Claudia Wieser Claudia Wieser is a German artist based in Berlin. Her work has been the subject of solo exhibitions at The Drawing Center, New York; the Contemporary Art Museum, St. Louis, MO; and Smart Museum, Chicago, IL. Her work has been included in recent group exhibitions at the Katonah Museum of Art, Katonah, NY; the Anderson C…
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#45: How Day One Agency builds trust in the age of influence, with CEO Josh Rosenberg
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35:34Welcome to Agency Business. This week, Olivia and Brian interview Josh Rosenberg, co-founder and CEO of Day One Agency, the creative shop founded 11 years ago to bridge the gap between earned media and brand storytelling. With offices in New York, Los Angeles, Chicago, and Portland, Day One works with clients including American Express, Chipotle, N…
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Ep. 59: CTV Prices, 3Q25 Ad Growth Acceleration, 2026 CPG Caution + WPP's Latest Results
12:43
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12:43We review our latest work of the week including our analysis of streaming / CTV advertising pricing, new data from Google, Meta and Amazon showing acceleration in advertising growth - but also caution in spending from packaged goods companies - and the latest from WPP.
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Episode 498 / Elena Redmond Elena Redmond (b. 1998, Pittsburgh, PA) lives and works in New York City. Redmond presented her first solo exhibition at DIMIN titiled "Sitting Ducks" spring of 2025. Redmond exhibited in DIMIN’s three-person exhibition “Unfeigned Mysteries” in 2024, featured in “A Women’s Thing”. She has mounted solo exhibitions with Lo…
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#44: How to sell or buy an independent media agency, with former Media Experts CEO Mark Sherman
17:10
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17:10Welcome to Agency Business. This week, Brian interviews Mark Sherman, founder of Media Experts, Canada's largest independent media agency prior to its sale to Interpublic. Mark provides a wide range of perspectives on independent media agencies, how to make the most of selling an agency and how to make the most of buying one, too. Subscribe to the …
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Ep. 58: Netflix, Omnicom + What Happens When Agencies Stop Handling the Money?
11:20
11:20
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11:20We review our latest work of the week including our analysis of the latest earnings results from Netflix and Omnicom, commentary from CEOs and CFOs at the world's largest marketers and a summary of our recent research on meaningful changes in marketers' use of agencies for media owner payments.
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Episode 497 / Gretchen Andrew Gretchen Andrew is an artist born in Los Angeles, United States, 1988 who lives and Works in London and Park City, Utah. She studied Information Systems and got a BS from Boston College, and worked for Intuit as a Software Engineer, Google as a People Technology Manager, and apprenticed with Billy Childish at his studi…
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#43: Building a lasting independent agency, with Venables Bell & Partners’ Paul Venables
39:41
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39:41Welcome to Agency Business. This week, Olivia and Brian interview Paul Venables, founder and chairman of Venables Bell & Partners, the independent San Francisco agency known for its work with Audi, Chipotle, and Intel. Paul shares how “doing right by people” became both a cultural mantra and a competitive business strategy that’s guided VB&P’s deci…
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Ep. 57: Big and Small Marketers Growth Trends, 3Q25 Results From Publicis, Havas and Nestle Analyzed
10:24
10:24
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10:24We review our latest work of the week including our analysis of growth trends from Publicis, Havas and Nestle as well as a deeper dive into growth trends for large and small marketers
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Episode 496 / Chad Hasegawa Chad Hasegawa (B. 1983, Honolulu, Hawaii) is a San Francisco-based artist and a graduate of the San Francisco Academy of Art.Born and raised in Hawaii, Chad moved to SF in 2000 to attend the Academy of Art. Upon graduating, he went on to work for top ad agencies, including Venables, Bell, & Partners and Goodby, Silverste…
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#42: Building a differentiated agency — with Robin Bonn of Co:definery
37:04
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37:04Welcome to Agency Business. This week, Olivia and Brian interview Robin Bonn, founder of Co:definery and host of The Immortal Life of Agencies. Robin advises agency leaders on positioning, growth strategy, and differentiation to help them define what makes their business truly distinct in a changing market. Robin explains why so many agencies confu…
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Ep. 56: TV Network Sales Consolidations, AI Search + Marketer Preferences For Price and Convenience Over Control and Transparency
12:52
12:52
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12:52We review our latest work of the week including our analysis of news on TV network sales consolidation (along with implications for markets around the world), AI Search, Zeta Global and Applovin with broader read-throughs for the larger brands who don't currently work with the latter two companies but prefer price and convenience over control and t…
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Episode 495 / Jim Gaylord Jim Gaylord is a New York based artist known for his abstract, sculptural reliefs made from cutout paper. He earned an MFA from the University of California, Berkeley, and a BA from the University of North Carolina, Greensboro. His work has been exhibited internationally and is in the permanent collections of the Berkeley …
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#41: Inside Allen & Gerritsen: Andrew Graff on leading an independent agency and creative growth
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Ep. 55: The Trade Desk's Adapations, Google's DSP Share, Havas-Horizon and Indie Agency Growth Rates
10:52
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10:52We review our latest work of the week including our analysis of news from The Trade Desk, total spending volumes from Google's DV360, the Havas-Horizon and independent agency growth rates
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Episode 494 / Alexa Kumiko Hatanaka Alexa Kumiko Hatanaka is a Japanese-Canadian, queer artist that lives with bipolar condition, all of which sculpts her practice. She works primarily with paper, and uses printmaking, ink drawing and natural dying combined with sewing. She engages with historical paper processes and materials that both require and…
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#40: Inside agency reviews, compensation models, and AI’s impact — with Rachel Huff
40:55
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40:55Welcome to Agency Business. Olivia and Brian interview Rachel Huff, founder of Victoire & Co. and a leading agency search consultant. Rachel works with CMOs and brand leaders to run agency reviews and has a clear view of what clients actually value when choosing partners. She explains how brand marketers approach agency search and compensation mode…
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Ep. 54: Kimmel's Return, Growth In Streaming Spending By Consumers, Read-Throughs on Auto Sector, New IRS Data Shows Large Marketers Outpace Small Ones, Accenture Earnings + More
11:44
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11:44We review our latest work of the week including read-throughs on the impact of the news impacting Jimmy Kimmel Live!, including the impact on streaming and subscription services in general (which would be poised to continue growing even if Disney didn't also announce price increases), an analysis of the current state of auto advertising, new data f…
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Emily Coan / Episode 493 Emily Coan (b. 1991 St. Petersburg, Florida) is an artist based in the Hudson Valley, NY. In 2013, she received her BFA in Sculpture from the University of Florida, and moved to New York City as a painter in 2015. Her multilayered, glazed oil paintings deal with themes of femininity & women’s labor set in fairytale-esque en…
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#39: Campaign’s Luz Corona on the Rise of Indie Agencies and the Changing Trade Landscape
38:33
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38:33On this episode of Agency Business, Olivia and Brian interview Luz Corona, editor of Campaign US. Luz leads coverage of advertising agencies across the U.S., shaping how the industry understands shifts in creativity, media, and marketing. She explains how Campaign US covers the ad agency beat with depth and context, including its signature “100 day…
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Ep. 53: S4 + M&C Agency Read-Throughs, Retail Sales Trends + Implications of Jimmy Kimmel's "Pre-Emption"
10:27
10:27
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10:27We review our latest work of the week which includes our read-throughs on agencies from the S4 Capital and M&C Saatchi earnings results, a read-through on the economy from the latest retail sales data and the implications of the Jimmy Kimmel "pre-emption" on the broader advertising market.
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Episode 492 / Maria Kreyn Maria Kreyn (b.1987) is an American artist known for evocative paintings that merge figuration, abstract geometries, and elemental atmospherics. She studied mathematics and philosophy at the University of Chicago and is self taught in painting. Maria’s work has been featured in Vanity Fair, the Wall Street Journal, The Art…
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#38: How AKQA EMEA Is Evolving Under WPP Integration and AI Transformation — Geoff Northcott
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28:06This week on Agency Business, Olivia Morley and Brian Wieser speak with Geoff Northcott, CEO of AKQA in EMEA. Geoff's been there 18 years, building a career at the intersection of creativity and technology. From launching Nike+ campaigns to opening offices around the world, his path reflects AKQA’s dual commitment to craft and innovation. Now leadi…
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Ep. 52: New Ad Forecasts! + Pharma Ads, Paramount-WBD, CPG Mayhem and More
8:38
8:38
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8:38We review our latest work of the week which includes a deep dive on our latest advertising forecasts for the United States and Canada + review our takes on new policy announcements related to pharmaceutical ads in the US, the potential for a Paramount-Warner Bros. Discovery merger and consequences of the significant corporate activity in the CPG sp…
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Episode 491 / Peter Funch Born 1974 in Denmark Peter Funch currently lives and works in Paris, France. He lived in New York for 13 years as a photographer. Funch graduated as a Photojournalist from the Danish School of Journalism in 1999 and combines the social commentary with a cinematic style. His still and motion work often combines storytelling…
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#37: How James Dale Scaled Sine Digital in Broadway and the West End
33:06
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33:06Welcome to Agency Business. This week, James Dale, CEO and founder of Sine Group and Sine Digital, joins Olivia on the show. Dale’s path into agency life was anything but conventional. A former musician whose band once played at Glastonbury and toured with Band of Horses, he saw his career collapse when streaming upended the music business and data…
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Ep. 51: Google’s Search Trial and New Marketer Trend Commentary
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9:26
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9:26We review our latest work of the week, which included an interview with former Target and KraftHeinz media director Nick Jezerian, the latest comments from the world’s biggest marketers during investor events and our take on the Google Search trial’s ruling announced this week.
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Episode 490 / David Huffman David Huffman is a painter who explores identity, memory, and the material implications associated with the Black diasporic experience.(b. 1963, Berkeley, CA) has work in the collections of SFMOMA, San Francisco; LACMA, Los Angeles; Berkeley Art Museum, CA; Studio Museum, Harlem; Minneapolis Institute of Art, MN; Oakland…
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#36: From The Richards Group to Independence: Pedro Lerma’s Agency Playbook
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35:12Welcome to Agency Business. This week, Pedro Lerma, CEO and founder of LERMA/ joins us on the show. Pedro shares his unconventional career journey—from selling radio spots in Wichita Falls to spending 23 years at The Richards Group, where he built both its digital practice and its Hispanic marketing arm, Richards/Lerma. He explains how that experie…
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Ep. 50: Dentsu's Prospective Sale, Gap's Marketing Efficiencies and More
8:53
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8:53We review our latest work of the week, which included observations on inflation, Dentsu's prospective sale, the Gap's pursuit of more effective but less costly spending on marketing and more.
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Episode 489 / Alexis Rockman Born in 1962 in New York, Alexis Rockman has depicted a darkly surreal vision of the collision between civilization and nature – often apocalyptic scenarios on a monumental scale – for over three decades. Notable solo museum exhibitions include “Alexis Rockman: Manifest Destiny” at the Brooklyn Museum (2004), which trav…
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#35: Why Mid-Size Agencies Have an Edge, With Kat Ott of Havas Chicago
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37:20Welcome to Agency Business. This week, Brian interviews Kat Ott, president of Havas Chicago. Kat’s unconventional path into advertising—from professional ballerina to agency president—shapes her perspective as what she calls a “modern marketer.” She explains how Havas Chicago operates like a speedboat: integrated, mid-size, and agile enough to make…
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Ep. 49: Meta's Metrics, Retail Media Acceleration Vs. E-Com Deceleration, the Cord-Cutting "Singularity" and More
8:55
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8:55We review our latest work of the week, which included observations on the newest concerns about measurement problems at Meta, our analysis of retail media in 2Q25 (contrasted with e-commerce deceleration), our latest video services spending and cord-cutting data + more
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Episode 488 / Shu Hua Xiong Shu Hua Xiong (b.1994) born in Shanghai, China, currently lives and works in New York. She holds both BFA and MFA from School of Visual Arts in NYC. Her first solo in NY opens on Sep.4, with Island Gallery.
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#34: Anthropology, Independence, and Growth at Kelly Scott Madison, with President Chad Maxwell
30:34
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30:34Welcome to Agency Business. This week, co-hosts Brian and Olivia are joined by Chad Maxwell, president of Kelly Scott Madison (KSM). Maxwell’s path into advertising started in anthropology, a background that still informs how he runs KSM today—both in understanding consumers and in building culture inside the agency. He shares how that perspective …
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Ep. 48: M&A in Broadcasting and Agencies, Dentsu + Globant 2Q25 Results and CPG Trends
10:42
10:42
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10:42We review our latest work of the week, which included observations on M&A in broadcasting with Tegna + Nexstar news, M&A in agency land with S4 Capital and MSQ, CPG trends as well as a review of Dentsu and Globant 2Q25 earnings results.By Madison and Wall
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Episode 487 / Logan T. Sibrel Logan T. Sibrel (b. 1986; Jasper, Indiana) is a Brooklyn-based painter. He received his BFA from Indiana University in 2009 and his MFA from Parsons the New School for Design in 2011. He has exhibited at Kornfeld Gallery in Berlin, Beers London, Vardan Gallery in Los Angeles, Monti8 in Rome, Eleftheria Tseliou Gallery …
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#33: Building a Social-First Ad Agency — Movement Strategy CEO Jason Mitchell
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36:43Welcome to Agency Business. This week Jason Mitchell, CEO of Movement Strategy, joins us to discuss how a social‑first shop scales from a college startup into a 180‑person creative agency. He explains why early pricing was a competitive advantage, how Movement Strategy grew from social AOR work into 360 creative projects, and why creator marketing …
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Ep. 47: The Trade Desk, Ad Tech, TV and More Ad Trends For 2Q25
15:17
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15:17We review our latest work of the week, which included observations on The Trade Desk, ad tech, TV ad trends and much more from the latest results from the advertising industry's second quarter of 2025.By Madison and Wall
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Episode 486 / Mathew Zefeldt Mathew Zefeldt (b. 1987, California) is Associate Professor of Painting and Drawing at the University of Minnesota. He received his MFA in studio art from UC Davis in 2011 and received his BA in Art at UC Santa Cruz in 2009. He has had solo exhibitions at The Hole, NY; Celaya Brothers, Mexico City; Hair + Nails, Minneap…
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