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Agency Business

Brian Wieser and Olivia Morley

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Agency Business is a podcast about ad agencies, from media industry analysts Brian Wieser and Olivia Morley. In our interviews with agency CEOs and industry experts, we explain the week's agency news and provide the context you need to navigate the business. Check it out on Spotify, Apple or wherever you get your podcasts.
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Madison and Wall's Brian Wieser digs nto how the advertising business really works. Subscribe for analysis, insight and more about advertising, media and technology trends. Access more M&W research summaries and analysis by subscribing to our complimentary Saturday newsletter at https://madisonandwall.substack.com/. To learn about becoming a paid subscriber or advertising with us, reach out to Brian at [email protected].
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Welcome to Agency Business. This week, Olivia and Brian talk with Tombras president Dooley Tombras, who leads one of the industry’s few scaled, family-owned independent agencies. Dooley explains why Tombras built its full-service model by zigging against industry convention, how independence enables long-term investment in AI and first-party data, …
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Episode 502 / Yung Jake Yung Jake is an artist & rapper who received his BFA from Cal Arts in 2012. He has had 13 solo exhibitions in Los Angeles and New York, and over 25 group exhibitions in the U.S., China, Finland, Germany, Belgium, and the Netherlands, respectively. Yung Jake is also a musician and directed music videos for Rae Sremmurd and Pu…
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Welcome to Agency Business. This week, Olivia and Brian sit down with consultant and author Michael Farmer, who has spent three decades diagnosing the economic pressures inside agencies. Farmer explains why agencies still struggle to measure work, how rework distorts staffing needs, and how digital and social accelerated the long-running pattern of…
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Episode 501 / Christian Rex van Minnen Christian Rex van Minnen was born in Providence, RI in 1980 and received his BA from Regis University, Denver in 2002. He has exhibited throughout the US and internationally, and is represented by Nanzuka Underground, Tokyo, VETA Galeria, Madrid, Ross+Kramer Gallery, NYC, and Richard Heller Gallery, LA.…
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Episode 500! Many thanks to all you listeners for supporting over these 500 episodes. This is a first, we are releasing this as a video podcast. The audio isn't as optimal as in the studio but the subtitles will help. Many thanks to the artists for speakimg with me and the Williamburg Biannual for hosting the event.…
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Welcome to Agency Business. This week, Olivia and Brian record in person for the first time with Doug Zanger, founder of Indie Agency News, a growing platform built to help independent agencies increase visibility and confidence. A former radio producer and trade journalist, Doug shares how his background shaped the creation of Indie Agency News, w…
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Episode 499 / Claudia Wieser Claudia Wieser is a German artist based in Berlin. Her work has been the subject of solo exhibitions at The Drawing Center, New York; the Contemporary Art Museum, St. Louis, MO; and Smart Museum, Chicago, IL. Her work has been included in recent group exhibitions at the Katonah Museum of Art, Katonah, NY; the Anderson C…
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Welcome to Agency Business. This week, Olivia and Brian interview Josh Rosenberg, co-founder and CEO of Day One Agency, the creative shop founded 11 years ago to bridge the gap between earned media and brand storytelling. With offices in New York, Los Angeles, Chicago, and Portland, Day One works with clients including American Express, Chipotle, N…
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Episode 498 / Elena Redmond Elena Redmond (b. 1998, Pittsburgh, PA) lives and works in New York City. Redmond presented her first solo exhibition at DIMIN titiled "Sitting Ducks" spring of 2025. Redmond exhibited in DIMIN’s three-person exhibition “Unfeigned Mysteries” in 2024, featured in “A Women’s Thing”. She has mounted solo exhibitions with Lo…
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Welcome to Agency Business. This week, Brian interviews Mark Sherman, founder of Media Experts, Canada's largest independent media agency prior to its sale to Interpublic. Mark provides a wide range of perspectives on independent media agencies, how to make the most of selling an agency and how to make the most of buying one, too. Subscribe to the …
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We review our latest work of the week including our analysis of the latest earnings results from Netflix and Omnicom, commentary from CEOs and CFOs at the world's largest marketers and a summary of our recent research on meaningful changes in marketers' use of agencies for media owner payments.
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Episode 497 / Gretchen Andrew Gretchen Andrew is an artist born in Los Angeles, United States, 1988 who lives and Works in London and Park City, Utah. She studied Information Systems and got a BS from Boston College, and worked for Intuit as a Software Engineer, Google as a People Technology Manager, and apprenticed with Billy Childish at his studi…
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Welcome to Agency Business. This week, Olivia and Brian interview Paul Venables, founder and chairman of Venables Bell & Partners, the independent San Francisco agency known for its work with Audi, Chipotle, and Intel. Paul shares how “doing right by people” became both a cultural mantra and a competitive business strategy that’s guided VB&P’s deci…
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Episode 496 / Chad Hasegawa Chad Hasegawa (B. 1983, Honolulu, Hawaii) is a San Francisco-based artist and a graduate of the San Francisco Academy of Art.Born and raised in Hawaii, Chad moved to SF in 2000 to attend the Academy of Art. Upon graduating, he went on to work for top ad agencies, including Venables, Bell, & Partners and Goodby, Silverste…
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Welcome to Agency Business. This week, Olivia and Brian interview Robin Bonn, founder of Co:definery and host of The Immortal Life of Agencies. Robin advises agency leaders on positioning, growth strategy, and differentiation to help them define what makes their business truly distinct in a changing market. Robin explains why so many agencies confu…
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We review our latest work of the week including our analysis of news on TV network sales consolidation (along with implications for markets around the world), AI Search, Zeta Global and Applovin with broader read-throughs for the larger brands who don't currently work with the latter two companies but prefer price and convenience over control and t…
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Episode 495 / Jim Gaylord Jim Gaylord is a New York based artist known for his abstract, sculptural reliefs made from cutout paper. He earned an MFA from the University of California, Berkeley, and a BA from the University of North Carolina, Greensboro. His work has been exhibited internationally and is in the permanent collections of the Berkeley …
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Episode 494 / Alexa Kumiko Hatanaka Alexa Kumiko Hatanaka is a Japanese-Canadian, queer artist that lives with bipolar condition, all of which sculpts her practice. She works primarily with paper, and uses printmaking, ink drawing and natural dying combined with sewing. She engages with historical paper processes and materials that both require and…
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Welcome to Agency Business. Olivia and Brian interview Rachel Huff, founder of Victoire & Co. and a leading agency search consultant. Rachel works with CMOs and brand leaders to run agency reviews and has a clear view of what clients actually value when choosing partners. She explains how brand marketers approach agency search and compensation mode…
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We review our latest work of the week including read-throughs on the impact of the news impacting Jimmy Kimmel Live!, including the impact on streaming and subscription services in general (which would be poised to continue growing even if Disney didn't also announce price increases), an analysis of the current state of auto advertising, new data f…
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Emily Coan / Episode 493 Emily Coan (b. 1991 St. Petersburg, Florida) is an artist based in the Hudson Valley, NY. In 2013, she received her BFA in Sculpture from the University of Florida, and moved to New York City as a painter in 2015. Her multilayered, glazed oil paintings deal with themes of femininity & women’s labor set in fairytale-esque en…
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On this episode of Agency Business, Olivia and Brian interview Luz Corona, editor of Campaign US. Luz leads coverage of advertising agencies across the U.S., shaping how the industry understands shifts in creativity, media, and marketing. She explains how Campaign US covers the ad agency beat with depth and context, including its signature “100 day…
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We review our latest work of the week which includes our read-throughs on agencies from the S4 Capital and M&C Saatchi earnings results, a read-through on the economy from the latest retail sales data and the implications of the Jimmy Kimmel "pre-emption" on the broader advertising market.
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Episode 492 / Maria Kreyn Maria Kreyn (b.1987) is an American artist known for evocative paintings that merge figuration, abstract geometries, and elemental atmospherics. She studied mathematics and philosophy at the University of Chicago and is self taught in painting. Maria’s work has been featured in Vanity Fair, the Wall Street Journal, The Art…
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This week on Agency Business, Olivia Morley and Brian Wieser speak with Geoff Northcott, CEO of AKQA in EMEA. Geoff's been there 18 years, building a career at the intersection of creativity and technology. From launching Nike+ campaigns to opening offices around the world, his path reflects AKQA’s dual commitment to craft and innovation. Now leadi…
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We review our latest work of the week which includes a deep dive on our latest advertising forecasts for the United States and Canada + review our takes on new policy announcements related to pharmaceutical ads in the US, the potential for a Paramount-Warner Bros. Discovery merger and consequences of the significant corporate activity in the CPG sp…
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Episode 491 / Peter Funch Born 1974 in Denmark Peter Funch currently lives and works in Paris, France. He lived in New York for 13 years as a photographer. Funch graduated as a Photojournalist from the Danish School of Journalism in 1999 and combines the social commentary with a cinematic style. His still and motion work often combines storytelling…
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Welcome to Agency Business. This week, James Dale, CEO and founder of Sine Group and Sine Digital, joins Olivia on the show. Dale’s path into agency life was anything but conventional. A former musician whose band once played at Glastonbury and toured with Band of Horses, he saw his career collapse when streaming upended the music business and data…
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Episode 490 / David Huffman David Huffman is a painter who explores identity, memory, and the material implications associated with the Black diasporic experience.(b. 1963, Berkeley, CA) has work in the collections of SFMOMA, San Francisco; LACMA, Los Angeles; Berkeley Art Museum, CA; Studio Museum, Harlem; Minneapolis Institute of Art, MN; Oakland…
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Welcome to Agency Business. This week, Pedro Lerma, CEO and founder of LERMA/ joins us on the show. Pedro shares his unconventional career journey—from selling radio spots in Wichita Falls to spending 23 years at The Richards Group, where he built both its digital practice and its Hispanic marketing arm, Richards/Lerma. He explains how that experie…
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Episode 489 / Alexis Rockman Born in 1962 in New York, Alexis Rockman has depicted a darkly surreal vision of the collision between civilization and nature – often apocalyptic scenarios on a monumental scale – for over three decades. Notable solo museum exhibitions include “Alexis Rockman: Manifest Destiny” at the Brooklyn Museum (2004), which trav…
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Welcome to Agency Business. This week, Brian interviews Kat Ott, president of Havas Chicago. Kat’s unconventional path into advertising—from professional ballerina to agency president—shapes her perspective as what she calls a “modern marketer.” She explains how Havas Chicago operates like a speedboat: integrated, mid-size, and agile enough to make…
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We review our latest work of the week, which included observations on the newest concerns about measurement problems at Meta, our analysis of retail media in 2Q25 (contrasted with e-commerce deceleration), our latest video services spending and cord-cutting data + more
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Welcome to Agency Business. This week, co-hosts Brian and Olivia are joined by Chad Maxwell, president of Kelly Scott Madison (KSM). Maxwell’s path into advertising started in anthropology, a background that still informs how he runs KSM today—both in understanding consumers and in building culture inside the agency. He shares how that perspective …
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Episode 487 / Logan T. Sibrel Logan T. Sibrel (b. 1986; Jasper, Indiana) is a Brooklyn-based painter. He received his BFA from Indiana University in 2009 and his MFA from Parsons the New School for Design in 2011. He has exhibited at Kornfeld Gallery in Berlin, Beers London, Vardan Gallery in Los Angeles, Monti8 in Rome, Eleftheria Tseliou Gallery …
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Welcome to Agency Business. This week Jason Mitchell, CEO of Movement Strategy, joins us to discuss how a social‑first shop scales from a college startup into a 180‑person creative agency. He explains why early pricing was a competitive advantage, how Movement Strategy grew from social AOR work into 360 creative projects, and why creator marketing …
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Episode 486 / Mathew Zefeldt Mathew Zefeldt (b. 1987, California) is Associate Professor of Painting and Drawing at the University of Minnesota. He received his MFA in studio art from UC Davis in 2011 and received his BA in Art at UC Santa Cruz in 2009. He has had solo exhibitions at The Hole, NY; Celaya Brothers, Mexico City; Hair + Nails, Minneap…
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