Best Brian Hogg Podcasts (2025)

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Running Sales on WordPress Plugins 1:00:26

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7y ago1:00:26

1:00:26

With Black Friday and Cyber Monday behind us and the holiday season upon us, we'll dive into what's worked and what hasn't worked when it comes to running a sale on your WordPress plugin. We're excited to welcome special guest Scott Bolinger, co-founder of AppPresser and creator of Holler Box! Scott did some experimenting on sales recently and we'l…

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Reducing Churn 1:02:42

7y ago1:02:42

1:02:42

On this, the spookiest of days, we'll be reviewing the topic which haunts all of us: churn. The dreadful truth is that customers are vanishing every single month. And when studies suggest that acquiring a new customer costs on average five times as much as retaining an existing one, it's clearly something none of us can afford to ignore. Article fr…

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Plugin Acquisitions 1:03:10

7+ y ago1:03:10

1:03:10

Maybe you don't have time to maintain it anymore, or maybe you want to move on to another plugin or business altogether. How do you go about selling your WordPress plugin to someone? Brian Hogg and Kyle Maurer (support tech at Easy Digital Downloads) along with special guests Phil Derksen (WP Simple Pay) and Pippin Williamson (Easy Digital Download…

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Supporting Plugins 1:03:28

7+ y ago1:03:28

1:03:28

One of the greatest fears of releasing a plugin (free or premium/pro) is support. Will it take over my life? How do I handle it efficiently? How do I make the most out of it? Kyle and I share lessons learned and helpful tips on the subject of supporting WordPress plugins. ★ Thanks to Transistor.fm for providing my podcast hosting. Learn how to star…

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Marketing WordPress Plugins 1:08:52

7+ y ago1:08:52

1:08:52

In the early days of WordPress, marketing premium WordPress plugins was not complicated or particularly difficult. Competition was minimal and every new product was able to stand out and get noticed. Today, everything is different, so how do you cut through the noise? If you're interested in learning about what goes into marketing commercial plugin…

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Pricing and Pricing Models for WordPress Plugins 57:28

7+ y ago57:28

57:28

Are you currently selling or considering trying to sell premium WordPress plugins? If so, you may have noticed that there are actually a variety of ways to monetize commercial plugins for WordPress and determining which model is best for you can be challenging. Hear lessons learned and helpful tips on the subject of pricing and pricing models for W…

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Brad Machry - The Ins and Outs of Labels 38:35

9y ago38:35

38:35

If you already are having some success, why would you work with a label? And if so, what's are the best ways to work with one? Brad Machry is the manager of licensing & royalties over at True North Records and Linus Entertainment, and we chat about the pros and cons of working with labels, things to look for when signing, and some upcoming ways to …

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How to Self Release Your Music with Alex Cowles 32:07

10y ago32:07

32:07

To release yourself or with a label? Alex goes through some of the nuances with self releasing, when you should self release, and even a bit about how to build an audience so your release (whether self released or not) has the best chance of success.How to Self Release - http://howtoselfrelease.com/By Brian Hogg