Welcome to The Church of Gnome; Gnome Talk Podcast! 🎙️🌿 Join us every week as we dive into thought-provoking concepts, exploring the mysteries of the universe, and our unique place within it. This isn't just any podcast – it's a journey through fascinating ideas that challenge our understanding and inspire our souls. Gnome Blessings! 🌟🦉 Brett Larsen Gnomean Elder & Host
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Brett Larsen Podcasts

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SEEKING EXCELLENCE: Conversations with leaders working to be their best
Brett Pinegar: Leadership Coach and Strategist
SEEKING EXCELLENCE offers a fresh take on business leadership featuring in-depth interviews with leaders who are striving to become their best – to live and lead with excellence. Guests get vulnerable about their journey, the experiences they have had, and how they have changed and developed as a leader. We also learn from world-class experts who share compelling insights from their research on the practices of people and teams that are performing at their peak.
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Bringing you the innovators, investors, and leaders across the full spectrum of assisted living and senior housing, all of whom provide for the betterment of our senior population.
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Listen to the YouTube Ads Podcast | VidAction Podcast with Dane Golden, where YouTube consultant and coach Dane Golden Helps you plan your YouTube ads strategy. In past episodes, he has interviewed top voices from around the video marketing industry to find out their secrets to success. We give you the best strategy and tips to get the greatest value out of your video marketing budget, and use video to give the greatest value to your potential customers. Focused on helping marketers, busines ...
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What if the key to deeper connection isn't retreating into what's safe, but venturing further into the unknown? This conversation with Eli Hauber, founder of From Here to Human, explores a powerful paradox that could transform how we relate to ourselves and others. Eli shares the origins of his "Go Further, Draw Closer" philosophy, born from profou…
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Can We Contact Gnomes?: Nature Consciousness Encounters (Like CE5 for Earth)
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44:45
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44:45What if gnomes, fae, Sasquatch, and nature spirits are more than folklore—what if they’re neighbors waiting just beyond the veil? 🌿🧙♂️ In this episode of Gnome Talk, we explore a bold idea: if CE5 (Close Encounters of the Fifth Kind) can invite UFO contact through consciousness, could similar practices help us connect with the intelligences of Ear…
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Do Nature Spirits Really Exist? The Mystery of Elementals and the Fae
22:43
22:43
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22:43Gnome Blessings, fellow Gnomeans. What if the world is full of neighbors we rarely notice? Not just birds and foxes, but the ones folklore whispers about—the sylphs who ride the breeze, the gnomes who tend the roots, the undines who swirl in the tide, and the salamanders who dance in the flame. In this episode of Gnome Talk, we take a backpacking t…
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What We Owe Our Future Self: A Wealth Building Journey with Chris Larsen
46:49
46:49
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46:49What happens when life's most devastating moments become the catalyst for financial transformation? Chris Larsen's journey from competitive cyclist to multifamily real estate mogul began with unimaginable loss. After his best friend died suddenly at 18, Chris experienced a profound shift in perspective that would forever change his approach to life…
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Heavy Lies the Gnome Hat: What No One Tells You About Starting Your Own Religion
19:58
19:58
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19:58What happens when a joke becomes a movement? In this behind-the-scenes video, I share the wild, honest story of launching the Church of Gnome—from slow beginnings to explosive growth, the joy of community, the chaos of scaling, and everything in between. Whether you’re thinking of starting your own spiritual group, nonprofit, or mission-driven bran…
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The Hidden Folk of Iceland: Elves, Fairies, and Folklore in Real Life
39:09
39:09
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39:09The Hidden Folk of Iceland: Elves, Fairies, and Folklore in Real Life 🧝♀️✨ A new Gnome Talk episode exploring the magic, mystery, and real-world impact of Iceland’s hidden people. What if elves were more than myth? What if fairy folklore could shape modern law, pause construction projects, and influence how an entire country treats the land? In th…
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YouTube Ads for Startups vs. The Creator Approach | YouTube Ads Podcast | VidAction | Dane Golden
21:35
21:35
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21:35If you're a startup on YouTube, you probably want to act a little differently than a regular YouTube creator. Because the YouTube funnel for startups is fundamentally different from how it is for creators, isn’t it? You have different goals and a completely different approach to earning money, don’t you? And while we’re talking about startups and c…
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Forgiveness and Reconciliation: Reclaiming Peace Without Losing Yourself
20:53
20:53
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20:53What if forgiveness isn’t about excusing what happened… but about setting your heart free from carrying it any longer? In this episode of Gnome Talk, we explore the sixth Gnomean Principle: Forgiveness and Reconciliation “To release another from the chains of the past is to unburden your own heart and set both souls free.” But we don’t treat forgiv…
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Leaving Religion, Deconstructing Belief, Fear and Finding the Sacred Again
17:11
17:11
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17:11What happens when you walk away from the religion you were raised in… but still carry a deep hunger for something sacred? This episode is for anyone who has left a spiritual path—whether it was strict, controlling, shame-based, or just no longer fit—but still finds themselves holding quiet questions, spiritual longing, or grief for what was lost. S…
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Work Optional: Redefining Wealth, Purpose, and Identity with Keith Blackborg
38:33
38:33
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38:33What If You Could Be Work Optional ? In this episode, Keith Blackborg, a CPA turned investor, shares how he retired at age 32—not to stop working, but to start living intentionally. Through his company, Financial Journey, Keith now helps high-net-worth individuals and entrepreneurs achieve financial independence and reclaim control of their time, p…
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What if confidence isn’t loud? What if believing in yourself has nothing to do with being certain… and everything to do with choosing not to shrink anymore? In this episode of Gnome Talk, we explore what it really means to believe in yourself—not as performance or hype, but as a deep, quiet act of returning to who you truly are. This is for the one…
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Balancing the Profound and the Absurd: Holding Space for Weirdness and Wonder
19:42
19:42
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19:42Can a spiritual life make room for grief and humor? For sacred silence and fart jokes? For ancient symbols and Bigfoot memes? At the Church of Gnome, we believe the answer is yes. In this episode, we explore the deep and often overlooked relationship between the serious and the silly, how absurdity can be a spiritual tool, and how humor can be a br…
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When You Don’t Know What to Believe Anymore
37:18
37:18
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37:18What do you do when your beliefs no longer fit, but you’re still drawn to something deeper? In this episode, I share my own winding journey through belief, doubt, and rediscovery from childhood experiences with Christianity, to exploring UFOlogy, philosophy, and meditation… all the way to the unexpected but meaningful role gnomes played through eve…
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Should you do YouTube Ads on a separate channel?
8:55
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8:55So here's the big question for today. Should you run your YouTube ads on a separate channel? Now, why am I asking that? Believe it or not, some advertisers run their YouTube ads on a separate channel from their regular YouTube channel, their regular organic videos, meaning they're not paid ads. But let's dive deeper to get a fuller answer... ✅ SUBS…
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Grief and Death in My Life: What Helped Me Hold It Together
20:13
20:13
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20:13In this deeply personal episode of Gnome Talk, I open up about a season of profound loss, my best friend, my younger sister, two aunts, and most recently, my grandmother. I don’t have all the answers about death, the afterlife, or what comes next, but I do have lived experience, intuitive moments, and a kind of peace that has helped me stay grounde…
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So you’re thinking of running video ads to promote your startup, service, or product. But which platform would you use? What if there was something that Google did where you could use Google’s knowledge to run a video ad? ✅ SUBSCRIBE TO PODCAST 🤓 HOST: The VidAction Podcast is hosted by: - Dane Golden, YouTube Consultant VidAction.tv | LinkedIn | Y…
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Boomers Turn 80: Why Your Grandma Can’t Find an Apartment - A Deep Dive
15:52
15:52
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15:52The Perfect Storm in Senior Housing Has Arrived. In 2025, demand for senior housing is exploding as baby boomers begin turning 80—the critical age when care decisions accelerate. Annual absorption has surpassed 35,000 units for three consecutive years, pushing occupancy rates toward 90%. But there’s a catch... New construction has collapsed, fallin…
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If you're trying to grow using YouTube Ads, one of the most common questions we get is: "What topics should I cover in my YouTube videos and YouTube ads?" What are the exact video titles, etc., that you should have on your channel to make it do well? Here's our research process and steps: 1. What people ask. 2. What words you use. 3. What the numbe…
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The Art of Slowing Down: A Reflection on Presence and the Healing Power of Nature
20:22
20:22
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20:22In this episode, we explore a quiet truth many of us forget: the earth misses us. And we miss it, too. Modern life makes it easy to stay disconnected, to move from screen to screen, place to place, without ever truly stepping outside and being. But what happens when we pause for just ten minutes… and return? This episode is for anyone who’s been fe…
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Does Your Labor Deserve a Technology Lifeline with Sue Graves
45:36
45:36
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45:36What if technology could improve human connection in senior housing—not replace it? In our latest episode of the Senior Housing Investors Podcast, Sue Graves shares how thoughtfully implemented tech solutions are transforming both the resident experience and the employee experience in senior living communities. From reducing staff turnover to strea…
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🤷♂️ Who should NOT run YouTube Ads? Creators who only want views and subs. Anyone using the YouTube promotions tab. YouTube premium subscribers. You don't know how YouTube Ads work. People who don't watch YouTube. You don't know what your goal is. Your website can't convert. You could run ads, but you don't have enough inventory. If you don't like…
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Somewhere along the way, many of us stopped trusting joy. We learned to brace for disappointment. We mistook numbness for strength. We forgot that laughter, peace, and wonder aren’t luxuries—they’re part of what keeps us whole. In this special episode of Gnome Talk, we explore the slow return of joy and why it matters. You’ll hear: 🌿 Why sadness be…
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AI Meets Senior Housing: Transforming Investment Strategies with Daniel Holmlund
31:38
31:38
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31:38In this insightful episode, Daniel Holmlund, founder of the Alternative Investing Club and a veteran AI expert, delves into how artificial intelligence is reshaping the landscape of senior housing investments. From his extensive experience at Intel to leading innovative investment strategies, Daniel shares how tools like Retrieval-Augmented Generat…
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A journey into stillness, intuition, and inner contact. There is a moment—just before sleep—when the noise of the world fades, and something deeper begins to stir. In this episode, we explore that sacred in-between space, a threshold known across cultures, now honored in Gnomean spirituality as the place where the veil lifts inward. ✨ What you’ll e…
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The Light of One Lantern: A Gnomean Reflection on Belief and Belonging
29:28
29:28
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29:28What does it mean to believe differently—and still walk together? In this episode, we explore one of the most cherished Gnomean Proverbs: "The light of one lantern does not diminish another; it only makes the path brighter." From interfaith respect to spiritual independence, from community diversity to the beauty of shared kindness, we dive deep in…
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The Longevity Wave & the Financial Storm: Finding Opportunity in Senior Housing
23:38
23:38
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23:38Senior housing faces a "double whammy" of challenges from dramatic interest rate increases and persistent tariffs on construction materials, yet demographic trends still make it an incredibly strong long-term investment opportunity. • Interest rates have jumped 200-300 basis points higher than pre-pandemic levels, significantly increasing the cost …
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A Heartfelt Update From the Gnomean Elder
21:05
21:05
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21:05Welcome to a special, unscripted episode of Gnome Talk! In this episode, I’m speaking straight from the heart, sharing what’s been going on behind the scenes at the Church of Gnome. In just the past week, we’ve experienced an incredible surge in growth—more new members each day than we saw in all of 2024 combined! It's both humbling and exhilaratin…
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Your Legacy Shouldn't Be Destroyed by Capital Gains Tax with Brett Swarts
42:16
42:16
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42:16Brett Swarts reveals how the Deferred Sales Trust offers freedom, flexibility, and tax deferral for high-net-worth individuals exiting businesses or real estate investments. This innovative strategy provides an alternative to traditional 1031 exchanges by allowing sellers to defer capital gains taxes while creating truly passive income streams. • U…
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Spring Equinox & Gnomean Renewal: Living in Harmony with the Cycles of Nature
22:17
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22:17Join Us At: https://www.churchofgnome.org/ 🌿 Spring Equinox & Gnomean Renewal: Living in Harmony with the Cycles of Nature 🌿 Gnome Blessings, friends! In this episode of Gnome Talk, we’re diving deep into the meaning and magic of the Spring Equinox, and how we celebrate it as Gnomean Renewal within the Church of Gnome. Together, we explore ancient …
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How to Start a Cult… Just Kidding! How to Avoid One.
39:05
39:05
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39:05Gnome Blessings, friends! In this episode of Gnome Talk, we dive deep into a topic that’s as serious as it gets—cults. Why do smart, kind-hearted people fall into them? How can you tell when a spiritual group (or political movement... or wellness club...) is sliding toward something unhealthy? And how does the Church of Gnome work to be the Anti-Cu…
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The Future of Senior Living: Is Now the Time to Invest?
47:11
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47:11Packed with valuable insights, this deep dive into the seniors housing market offers a detailed exploration of the industry's current trends and future opportunities. We discuss the latest data from JLL's Seniors Housing and Care Survey and discover how demographic shifts are affecting the landscape of senior living investments. • Strong market act…
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What Is the Church of Gnome? The New Spiritual Movement Growing Worldwide
27:19
27:19
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27:19Gnome Blessings, everyone! 🌱✨ In this episode of Gnome Talk, we’re diving deep into the question: What is the Church of Gnome? Is it a real spiritual path, a community of gnome enthusiasts, or something in between? Spoiler: it’s all of the above. Join us as we explore: 👉 The origins and beliefs of the Church of Gnome 👉 Why gnomes are at the heart o…
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The New Engage Video Strategy Book by Ben Amos
37:26
37:26
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37:26It's time to revolutionize your video marketing strategy! So I spoke to Ben Amos, who has written "Engage: The Definitive Guide to Video Strategy for Business." Because in today's digital-first world, video isn't optional—it's essential. In his book, Ben reveals the proven 7-step framework to plan, create, and distribute videos that deliver real re…
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Getting Ordained Online: Humans, Pets, and the Gnomean Perspective
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25:03
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25:03Get ordained at: https://www.churchofgnome.org/ 🌟 Becoming a Minister in the Church of Gnome: Humans and Pets Welcome! 🌟 In this episode of Gnome Talk, we explore what it truly means to be an ordained minister in the Church of Gnome—whether you’re human or one of our newly recognized pet ministers! Yes, you heard that right. From officiating weddin…
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The Rise of Longevity Communities and Cognitive Wellness with Ted Teele
34:00
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34:00According to Ted Teele from Longevity Community Consultants, transforming senior living requires a radical shift to meet the expectations of baby boomers, and longevity communities offer a promising solution by embedding scientific wellness into aging. With a focus on prevention, personalized health strategies, and community engagement, these innov…
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What is Religion? Removing Cults from Faith, Politics and Science
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34:39
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34:39🌟 What Is Religion? Exploring Faith, Cults, and Everyday Beliefs 🌟 Join the Gnomean Elder in this thought-provoking episode of Gnome Talk, where we dive deep into the question: What defines a religion? From the roots of faith to the blurry lines between religion and cults, we explore the mysteries of belief with a mix of humor, philosophy, and insi…
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Reimagining Senior Living: AI, Ethics, and a Vibrant Future - A Deep Dive
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18:42The podcast explores the evolving landscape of senior living, discussing the limitations of AI, the shifting dynamics of marketing, and the importance of community design. It highlights the need for adaptability in the industry to meet the changing demands of a new generation of residents. • AI's role in senior living is nuanced, requiring human co…
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Remote Viewing: The Story of Psychic Spies and How to Unlock Your Mind’s Power
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34:06Join us in this mind-expanding episode of Gnome Talk as we dive into the fascinating world of remote viewing! Discover the true story behind Russell Targ, Hal Puthoff, Ingo Swann, and Pat Price—pioneers of a program that trained psychic spies for the CIA during the Cold War. Explore the groundbreaking experiments at Stanford Research Institute (SRI…
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Exploring Norse Paganism and the Wisdom of the Old Gods
48:32
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48:32Join us at https://www.churchofgnome.org/ Exploring Norse Paganism and the Wisdom of the Old Gods Welcome to a journey through the world of Norse Paganism as we explore its rich traditions, sacred myths, and the profound connection to nature that echoes through time. This episode of Gnome Talk dives deep into the heart of Norse spirituality, uncove…
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Fostering a Tech-Savvy Culture in Senior Communities - Parasol Alliance
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31:37In this engaging episode, Amber Bardon, CEO of Parasol Alliance, shares invaluable insights on how technology can serve as a powerful competitive differentiator in senior living communities. She discusses the importance of strategic assessments, fostering a positive tech culture, and the need for robust systems to adapt to the changing landscape of…
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Reflecting on 2024: Growth, Gratitude, and Gnomean Tips for an Authentic 2025
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41:18🌟 Join us at https://www.churchofgnome.org/ to become part of the Gnomean community! 🌟 Welcome to the final Gnome Talk of 2024! In this special episode, we reflect on an incredible year filled with growth, challenges, and triumphs. Whether you’re a long-time member of the Church of Gnome or just discovering us, this video is packed with insights an…
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The Role of Humanoid Robots and Human - An Ai Deep Dive
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21:58What if robots could revolutionize senior care without sacrificing the human touch? Our latest episode promises insights into how humanoid robots might be the key to addressing workforce shortages and rising care costs in an aging world. We dive into the capabilities of cutting-edge technologies like Tesla's Optimus and Figure 2, exploring their po…
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The Demographic Shift Driving Senior Housing Needs - An Ai Deep Dive
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7:23
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7:23Is the senior housing market on the brink of a major transformation, or are we headed for a supply crunch disaster? Join us on the Senior Housing Investors Podcast as we engage with a seasoned Ai expert to unravel this paradox. With the 80-plus population projected to grow by over 20% in the next five years, the demand for senior living options is …
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The Power of Cost Segregation in Real Estate with Chris Streit
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29:15Unlock the secret to maximizing your real estate investment returns with expert insights from Chris Streit, CEO of Cost Segregation Authority. Discover how the strategic use of cost segregation can elevate your cash flow by accelerating depreciation on your properties. Special focus is given to senior living facilities, where reclassifying building…
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Evolving Senior Housing: Insights and Innovations with Matt Derrick
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56:50Ever wondered how senior housing is evolving to meet the needs of an aging population? Join us for an enlightening conversation with Matt Derrick, Managing Director of Confluent Senior Living, who shares his wealth of knowledge gained from over 15 years in the real estate sector. Matt takes us through his journey from Opus Northwest to spearheading…
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Transforming Senior Living: Wing Pepper's Journey with Perch Houses
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35:57Unlock the secrets to enriching senior living with Wing Pepper, the visionary CEO and co-founder of Perch Houses. In this episode, Wing reveals his inspiring transition from a digital marketing maven to a pioneer in co-living solutions for women over 55. Driven by his personal journey of caregiving during the COVID-19 pandemic, Wing shares how Perc…
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The Human Side of Risk Management in Senior Living Facilities with Steve Groth
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42:30In today's episode of the Senior Housing Investors Podcast, we sit down with Steve Groth, a seasoned property and casualty risk consultant with INSURICA, who provides enlightening insights into this critical issue. Through a heartfelt recount of his grandmother's hospice care, Steve shares how this personal experience reshaped his perspective on th…
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How to Fix Your YouTube Marketing Funnel - with Jamar Diggs
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46:20“Turning your YouTube channel into a lead generation activity can happen by just doing two strategic videos a month. You do not have to post every week. If you are being really strategic in the type of content that you post up there, just two videos a month will do the job.” – Jamar Diggs SUBSCRIBE TODAY! SPECIAL GUEST: – Jamar Diggs, YouTube Consu…
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The Funded YouTuber from GigaStar with Desiree Martinez
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46:19"As a YouTuber, you need to make sure that you're approaching what you're doing like a business. You need to remember that when you're going into content creation, you're going to reach a point in what you're doing where you're going to start asking yourself questions about money and is this worth doing," - Desiree Martinez SUBSCRIBE TODAY! SPECIAL…
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Patient Voices Leading the Way in Healthcare
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43:59This episode features Greg Kotzbauer, co-founder of the About Me Institute, who shares his path from healthcare tech to championing value-based care at Dartmouth Institute for Health Policy and Clinical Practice. Discover how his efforts are steering organizations away from fee-for-service models towards systems that prioritize patient well-being a…
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