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The Human Side of Money

Brendan Frazier

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Are you ready to delve into the emotional side of money, enhance your practice, and forge deeper connections with your clients? The Human Side of Money Podcast offers actionable ideas and strategies to empower financial advisors with the skills needed to excel in understanding the behavioral aspects of finance. Join Chief Behavioral Officer Brendan Frazier as he shares invaluable insights, tips and strategies. Subscribe now to elevate your practice and client interactions!
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The Outlier Health Podcast

Matt Frazier, Matt Tullman, Isabelle Caputo, and Doug Hay

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Vegan and vegetarian nutrition, running and training tips, and healthy lifestyle and habit change with well-known guests like Rich Roll, Brendan Brazier, Heather Crosby, Leo Babauta, Rip Esselstyn, Pamela Fergusson, Dan Buettner, make for an entertaining, informative, no-preach listen.
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Financial planning is a service-based business. You’re selling the invisible. It can’t be seen, touched or experienced before buying. Prospects are forced to search for other ways to evaluate the value of working with you (most of which are NOT great options to inform such an important decision!). Fortunately, Michael Lecours, a financial advisor a…
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The conversations you have with clients during uncertain markets are the most important you’ll ever have. Helping them safely and confidently navigate times like these is likely the single most important thing you’ll ever do… If you know how to do it! In this episode, Brendan walks through a 4-step framework to equip you with everything you need to…
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Most advisors know they need to integrate the human element into their practice. But, it’s hard to decide WHAT to do and HOW to do it. Fortunately, Danielle Howard has successfully studied, tested and integrated the human element into her practice for over 30 years. And, through those years of learning and testing, she built the “Journey of Financi…
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Talking about money remains one of the most challenging topics for many, often shrouded in silence and taboo. Why do we hesitate to engage in money conversations, and how can financial advisors help break this cycle? Join Brendan Frazier as he chats with Kathleen Burns Kingsbury, the mastermind behind KBK Wealth Connection and author of “Breaking M…
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Financial advice is no longer just about offering services—it’s about creating real, meaningful experiences for clients. Because an experience unlike any other is the difference between a one-time sale and a lifelong client. You want to create experiences so exceptional that your clients aren’t even interested in hearing about an alternative. And, …
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If you want to grow your advisory business by bringing on new clients, you have to get three things right: Your marketing, messaging and meetings. Marketing: You have to attract the right prospects and repel the wrong ones. Messaging: You have to connect with the prospect. Meetings: You have to create an experience that infuses trust and clarity. M…
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We all have an idea of what retirement will be like. But what happens when reality doesn’t match your expectations? For many, the transition from a structured career to unstructured free time isn’t as easy as it seems. That’s exactly what happened to Tom Pendergast. Tom is a retired professional who found himself facing an unexpected challenge: bor…
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We all know that true wealth goes far beyond money. Yet, we all act as though money is the ultimate end game. Like when your client says, “Once I get to $_____, then I’ll be ready.” But money is simply a tool to fund the life you want to live. And once you know how to use it, it’s a powerful tool for enhancing your happiness, meaning and fulfillmen…
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As Betterment’s Director of Behavioral Science, Dan Egan knows that understanding human behavior is key to your client’s financial success. But knowing that’s true and knowing what to do about it are two different things. There are a lot of opinions thrown around in the behavioral finance space on what works and what doesn’t. And you probably don’t…
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The Human Side of Money in 2024: Released 24 episodes Delivered 1,933 minutes of content on the human side of advice Inside those 24 episodes and 1,933 minutes lie countless ideas, insights, and nuggets that will do two things: Enhance and enrich your clients’ lives and forever change the trajectory of your business and career. But, there were cert…
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“If you’re not relevant, you’re ignored. If you’re not compelling, you’re forgotten.” Bill Cates, the “OG” of relationship marketing, knows that genuine connections are the heart of a thriving and growing practice. But with technology constantly reshaping how we connect, how do you still leverage a human connection? For decades, Bill has mastered t…
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Meir Statman, a trailblazer in behavioral finance, says: “Financial well-being underlies life well-being.” Advisors know their clients want to feel happy and fulfilled and make decisions aligned with their values. But weaving that into financial advice? That’s the challenge. And, that’s the next frontier for behavioral finance. Meir has witnessed e…
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Does money talk strengthen your relationship—or strain it? Doug and Heather Boneparth, a dynamic husband-wife team and experienced financial advisors, share the inside scoop on what makes relationships tick—financially and emotionally. Drawing from personal experience, they reveal practical ways for couples to redefine financial responsibilities, a…
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Here’s a question for you: On a scale of 1-10, how confident are you that your screening process will yield conversations with prospects who are a good fit AND ready to take action? If you answered anything less than an 8, you’re in good company. Most advisors spend way too much time meeting with prospects only to find out they aren’t a good fit. F…
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Here’s the outline for most review meetings with long-time clients: How is life? How is the family? Any major changes or updates? Here’s your situation. Everything looks good. See you next year. And, that’s not bad. But there’s a better way. It’s called a “Re-Discovery” meeting. And, not only, does it keep your clients engaged while reinforcing you…
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Financial advisors are on the front lines of bad news. Your entire business is filled with clients who have either experienced grief or will experience grief at some point in their lives. When that time comes, you’ll often be one of the first people they talk to. And, unfortunately, we aren’t naturally “grief-literate.” We feel awkward, don’t know …
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Are your clients drifting aimlessly or swimming purposefully towards their financial goals? The default for clients is to pick goals on autopilot. Goals that have been determined by society, friends, and their upbringing. In this episode, Isaac Presley shares how he creates the time and space for his clients to create more intentional goals using a…
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Thursday, September 5th. Yes, it's true; this is the last episode of the Plant-Based Morning Show — thanks for listening to the show and being a part of this incredible community! In this final episode we talk about: Weather report: Working out only one or two days a week can be just as good as five Beyond Meat to Launch New Steak as It Focuses on …
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Wednesday, September 4th. In this episode we talk about: Weather report: Dole hosts banana-eating contest, peanut shells could replace cellulose in alt-meat production, study links heme iron consumption to diabetes New USDA Rules Mean More Options for Vegan, Vegetarian Students and Those with Milk Allergies () Tune in live every weekday at 11am to …
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Tuesday, September 3rd. In this episode we talk about: Impossible Foods-sponsored Joey Chestnut eats 83 hot dogs in 10 minutes: () Weather report: Vegan Nutella to launch across Europe on Tuesday, "air protein" earns self-affirmed GRAS status, Krispy Kreme UK adds 3 new vegan flavors, Coca-Cola not on track to meet sustainability goals Tune in live…
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When you want to learn something about financial planning and advice, the ultimate source is Michael Kitces. Most people know Michael is a spreadsheet-loving, technical wizard. What most people don’t know is that he also fully believes in the human side. In this episode, Michael explains the skills and processes advisors need to know on the path to…
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Michael Finke’s research shows that the trifecta of a happy and fulfilling retirement incorporates: Money Health Social Connection Most financial advisors know the money part. But how can you incorporate the other health and social connection parts into a financial plan to help your clients live a happy and fulfilling retirement? Fortunately, Micha…
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Wednesday, August 21st. In this episode we talk about: Weather report: New study finds choosing plant fats over animal fats reduces heart disease and mortality risk, Wild Earth launches first nutritionally complete plant-based cat food, US Open aims to increase vegan options 53% of Brits Want Taxes on Ultra-Processed Food, But Separating Them from …
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Tuesday, August 20th. In this episode we talk about: Weather report: Study finds low-vegan diet better than Mediterranean for weight loss, Mr. Charlie's closes Venice Beach location, Tesco recalls melt-in-the-middle vegan burgers Man 'Cheating' on Religious Wife's Vegetarian Diet Backed Online () Tune in live every weekday at 11am to watch on or on…
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Thursday, August 15th. In this episode we talk about: Weather report: Lewis Hamilton sparks backlash with camel-riding photo, Upside Foods sues Florida over cultivated meat ban, Coca-Cola and Oreo partner on cookies and soda collab Catch Compassion at PETA's Most Vegan-Friendly Ballparks of 2024 ( Coffee Without Beans, Chocolate Without Cocoa — The…
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Wednesday, August 14th. In this episode we talk about: Weather report: UK air travelers choosing more vegan and healthier options before flying, new food-labeling bill in Chile targets "simulated food," Beyond's Q2 numbers are an improvement but still aren't good How to Make a Nation of Meat Eaters Crave the Humble Bean () Tune in live every weekda…
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Tuesday, August 13th. In this episode we talk about: Weather report: British Veterinary Association okays vegan diets for dogs, Ariana Grande eats vegan wings on Hot Ones, plant-based rugby match Impossible Foods Opens First Brick and Mortar Concept () World's First Vegan Tabletop Gaming Company Launches Vegan 'Cards Against Humanity' () Tune in li…
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*This is a continuation of the conversation that started in the previous episode (Episode 118). We highly recommend listening to that episode first! A statement of financial purpose serves as the mission statement for your client’s financial life. It acts as the north star for making financial decisions that are in alignment with the things that ar…
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Wednesday, July 31st. In this episode we talk about: Weather report: Juicy Marbles launches updated edible-bone plant-based ribs, Meati defends its mold protein, girlfriend asks man to give up his cat in order to live pure vegan life Two Months of Eating this Diet 'Knocks Years Off Your Biological Age' () Tune in live every weekday at 11am to watch…
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Tuesday, July 30th. In this episode we talk about: Weather report: Next Level Burger beats omni fast food chains in Newsweek poll, Gourmey applies for EU cultivated meat approval Olympics' Vegan-Oriented Food Options Concern Athletes (https://nypost.com/2024/07/29/sports/olympics-vegan-oriented-food-options-concern-athletes-in-paris/) Tune in live …
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Thursday, July 24th. In this episode we talk about: Weather report: Leo Decaprio vegan investment struggles, caffeine after a bad night's sleep might reduce brain gray matter Meati Foods Hit With False Advertising Suit Over Mushroom Root Label () Tune in live every weekday at 11am to watch on or on Instagram (and ), or watch on Twitter or Twitch! F…
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Wednesday, July 24th. In this episode we talk about: Weather report: Plant milks recalled in Canada after Listeria outbreak, Slutty Vegan considering Charlotte residence, Chloe Coscarelli opening new restaurant in NYC Beyond Meat Launches 'First of Its Kind' Protein to Appeal to Health-Conscious Consumers () Tune in live every weekday at 11am to wa…
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Tuesday, July 23rd. In this episode we talk about: Weather report: Slutty Vegan restaurant in Birmingham closes (temporarily?), Billie Eilish eats vegan nuggets on Chicken Shop Date Daily Mail Health Reporter Goes Vegan for a Month () Tune in live every weekday at 11am to watch on or on Instagram (and ), or watch on Twitter or Twitch! Follow , , an…
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Friday, July 19th. In this episode we talk about: Weather report: JD Vance adapted his diet for vegetarian wife, Meatly's cultivated chicken approved for pet food in UK Ask Us Anything! Tune in live every weekday at 11am to watch on or on Instagram (and ), or watch on Twitter or Twitch! Follow , , and for more.…
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Thursday, July 18th. In this episode we talk about: Weather report: Vegan BBQ tent the most popular at Republican National Convention, is Elon going carnivore, study finds Mediterranean diet supports cancer survival, Eggo K-cups coming Swapping Butter for Plant-Based Oils May Reduce Heart Disease, Diabetes Risk () Tune in live every weekday at 11am…
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Tuesday, July 16th. In this episode we talk about: Weather report: Construction begins on Slutty Vegan at ATL airport, rapper who exposed himself on airplane blames vegan diet, 5-Hour Energy in BBQ sauce Plant-Based Paris: 7 Vegan Olympians Competing at the Plant-Powered 2024 Olympics (https://www.greenqueen.com.hk/vegan-athletes-plant-based-olympi…
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Thursday, July 11th. In this episode we talk about: Weather report: Oatly partners with Malibu to make strange alcoholic plant-based ice cream, startup makes butter out of CO2 and Hydrogen 10 Healthiest Plant-Based Meats — and 3 to Avoid (https://www.eatthis.com/healthy-plant-based-meats/) Tune in live every weekday at 11am to watch on or on Instag…
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A Statement of Financial Purpose serves as the mission statement for your client’s financial life. It acts as the north star or lens for making financial decisions to ensure they are aligned with what’s truly most important. Most advisors love the idea, but they don’t know how to do it. Fortunately, Andy Baxley created an entire course on it. And, …
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Wednesday, July 10th. In this episode we talk about: 10 Most Hydrating Foods to Eat This Summer (https://bestlifeonline.com/most-hydrating-foods/) Weather report: 11 major Dutch supermarkets say they'll sell 60% plant-based protein by 2030, Veganz to 2D-print oat milk sheets Why I Take 75 Pills Every Day... and What They Do () Tune in live every we…
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Tuesday, July 9th. In this episode we talk about: Matt starts 75 Hard without actually committing Weather report: 60 percent of food at Paris Olympics will be plant-based, vegan spray cheeze coming, Lewis Hamilton's dog is now vegan, Upside Foods lays off 26 people, FDA bans brominated vegetable oil Engineering Ethical Cultivated Meat () Tune in li…
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Thursday, June 27th. In this episode we talk about: Weather report: Another new reports suggests plant-based meats are better than animal meats for heart health, NBA star Jalen Brown says he went vegan at age 24 and it was life-changing, McDonald's president admits McPlant was a failure in US Quorn's Mycoprotein to Be Blended with Animal Pork and S…
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Wednesday, June 26th. In this episode we talk about: Dr. John McDougall passes away at age 77 Weather report: Proposed legislation in Thailand targets plant-based labels, West Hollywood makes city event food vegan by default Robert Cheeke's new book, The Impactful Vegan () Tune in live every weekday at 11am to watch on or on Instagram (and ), or wa…
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Monday, June 24th. In this episode we talk about: Vinyl records, Doug's festival weekend Weather report: Funny William Shatner ad against open-net salmon fishing, company making methylcellulose replacement for plant-based meats, new Beyond Meat sausage formulation, UPSIDE cultivated chicken tasting in Miami before Florida ban takes effect All the R…
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Thursday, June 20th. In this episode we talk about: Weather report: Gordon Ramsay injured in bike accident, new Miyoko's butter flavors, avocado imports from Mexico on hold Dietary Protein Intake in Midlife in Relation to Healthy Aging () Tune in live every weekday at 11am to watch on or on Instagram (and ), or watch on Twitter or Twitch! Follow , …
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The growth of your business hinges on your ability to build and establish trust with prospective clients. In this episode, Kerry Johnson, “America’s Business Psychologist” reveals psychological insights on how to master the art of trust-based selling. You’ll Learn: Signs that a prospect is interested (or not!) The anatomy of an elevator speech that…
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Tuesday, June 18th. In this episode we talk about: Weather report: Chloe Bailey quits being vegan, Spanish plant-based seafood labeling controversy Protesters Took Over My Vegan Restaurant in Anger Over Vegan Menu Change ( Vegan Restaurant Bans Breastfeeding Moms and Young Kids for 'Sanitary' Reasons () Tune in live every weekday at 11am to watch o…
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Thursday, June 13th. In this episode we talk about: Weather report: McDonald's UK testing vegan ice creams, animal rights activists vandalize King Charles portrait Planetary Health Diet May Help Lower Your Risk of Early Death by 30% ( The Planetary Health Diet (https://eatforum.org/eat-lancet-commission/the-planetary-health-diet-and-you/) Tune in l…
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