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Brandon Hook Podcasts

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Fun Problems

AJ Brandon and Peter C. Hayward

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Board game design is a deep and often challenging pursuit. We explore all aspects of game design and the fun problems (and solutions) that come with it.
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You're about to experience the new way to thrive in business, entrepreneurship, and life by leaning into who you are, what you love, and standing up for what you want to create. This is where we go against the grain, say "NO" to outdated society norms, and we say "YES" to change in order to create a happier, more fulfilled world. Welcome to the New Generation Entrepreneur Podcast, hosted by Brandon Lucero. Like what you hear? Subscribe to the show!
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Fruit Canal

Fruit Canal

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Hey sis! We are three queers in your ear. Join Brandon, Alejandro, and Faith as we sit down for chats and giggles every week and cover super important stuff. Have a laugh, do a learn.
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2025 brought more changes to online courses than any year I've seen in my 42 years. Everything that used to work suddenly felt like pulling teeth. I watched our $2K mid-ticket offer stall, then launched a $1K version that practically sold itself. At the same time, I realized AI wasn't just a helper it was my competition in every inbox and social fe…
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When I started my business, my success was tied to three-dimensional "rewards." If I drove my own Jaguar, if I lived in my 5,000 square foot dream house, if I hit a million in sales… then I'd made it. The problem was, when I did get most of those things, I didn't like who I was. Yes, I'd achieved my goals, but I hadn't maintained my values. I neede…
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Andrew thought he’d just had one of those rare, refreshing dates. Sofia was smart, intentional, and genuinely interested in his life. They talked family, food, and future plans—and it felt like two adults seeing if their lives could actually align. He left dinner hopeful. Maybe even a little excited. Then reality set in.…
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Hosts Peter C. Hayward and AJ Brandon discuss how to give useful game-design feedback by matching your advice to the designer’s experience. They cover empathy, asking what feedback is wanted, sandwiching critiques, and focusing on tools and experience to help designers improve. Discord: https://discord.gg/BjerXtQ3Me Email: funproblemspodcast@gmail.…
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Ever wonder why some posts explode while yours stall at 200 views? A few months ago my students were in the same boat. They nailed topics and titles, but their videos still limped along. Then we cracked the code: structure. Once they layered in the right triggers— to get comments, increase watch time, and inspire CTAs—the algorithm took over. One e…
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The secret to growth online isn't fancy graphics or endless posting, it's relevancy. Real, nail-on-the-head scenarios that made people stop, click, and share. In episode two of our three-part series, I'm spilling how we built titles from the exact situations our audience lives through. Think beyond "How to beat overwhelm" and into "Three reasons yo…
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You ever wonder how some brands just explode overnight? We quietly launched a second brand, Grounded Parenting, and in under 60 days we shot to 27,000 followers on TikTok. Now we're at 30K. No luck. It was our secret weapon: a custom messaging AI built on hundreds of conversion points and a simple step-by-step system. This week, I'm rolling out a 3…
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Vanessa called us after a coffee date in San Mateo with Logan—a guy she described as warm, grounded, and the kind of “real grown-up” energy she’s been looking for. They swapped book recs, bonded over bad bosses, and agreed breakfast burritos are basically morning royalty. So why did Mr. Mature suddenly vanish? We dig in.…
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Trevor and Haley matched on Hinge and hit Happy Hour and according to Trevor, sparks flew everywhere. He says she was stunning, sarcastic in the best way, and turned a convo about tax season into pure flirting. But while Trevor left thinking it was the best date he’s had in years… Haley walked away with a whole other take.…
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Tony called us about Mariah after their pizza date in Oakland. He said she was next-level gorgeous, sharp, funny, and told this story about her grandmother making tamales that “made him see the whole future.” They bonded over concerts (both of them love live music) swapped favorite Bay Area hangouts, and even agreed that the only people still eatin…
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Shawn met Isabelle on Match and took her to a Thai place in Berkeley for date number one. He says she was cute, grounded, and had that contagious, full-body kind of laugh. They bonded over their dogs, favorite cooking shows, and horror-story dates from their past. Shawn thinks he crushed it… and now he wants to know what happened to her.…
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When it comes to messaging, there are 4 main areas I like to focus on: educational (what to do), thought reversal (shifting perspectives), self-identifying (so your audience is thinking, OMG, that's me!), and the fourth and the most overlooked of them all is connection content. A few years ago, I ran a 10-hour training and dropped an F-bomb or two.…
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Their connection started on one of “the apps,” though Connor can’t even remember which one anymore. What he does remember is Valerie, gorgeous, quick-witted, and steady in a way that pulled him in. They talked food, terrible twenties roommates, and their mutual love for true crime. Everything flowed and then… silence. Connor wants answers.…
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Trevor called in to tell us about his first date with Melissa, who he met online and immediately impressed by loving beer, nachos, and Pixar debates. They hit a San Jose brewery, swapped favorite road-trip stories, and Melissa even got Trevor to admit he still sleeps with a fan on full blast. Effortlessly funny energy, great chemistry, and some ver…
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Ever feel like you're doing everything right…and still stuck? Last week I noticed I was lugging around tiny weight belts of tasks, expectations, and rigid beliefs. It was killing my creativity. And my freedom. So I decided to let go. Today on the podcast we're revisiting one of our most powerful episodes on letting go to grow. I unpack the four are…
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Ever poured your heart into tutorials, webinars, or posts—only to hear crickets? Or see "great info" in the comments but zero sales? I used to think if I just explained more, people would buy. But after helping thousands refine their messaging, I learned that info alone doesn't cut it. You need relevancy—those precise words that make someone think,…
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Episode 75 is on youtube only: https://www.youtube.com/watch?v=uqZnFTxZ6nM&list=PLlpOSsHmIZE9Q1V5UuzhrM3ZncMJVsnol&index=2 The best game design advice on the internet can be found at https://daniel.games/ – we can't recommend it highly enough! This is part 7 of a series where we explore the game design blog "Daniel.Games," written by Daniel Piechni…
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Why are your webinars packed with value but crickets at checkout? You can teach circles around your competition, but if you're not weaving in demand and trust first, you'll still struggle to make sales. I learned this the hard way—running one webinar where I felt on fire, only to see zero sales… until a random DM popped up hours later saying, "Shut…
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Are you still hand-crafting every email, ad, and social post? I was, too, until our in-house AI beat me at my own game. Last week I ran a blind test, feeding our AI and my own brain the same ad prompts. I thought I'd crush it. Guess what? AI cut our cost-per-lead in half and I was left eating its digital dust. It blew my mind because I used to hate…
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