Best Brandon Hook Podcasts (2025)

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Your Mentors Don’t ALWAYS Know Best But You Do 18:42

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7d ago18:42

18:42

We've all heard that mentors are essential for growth, and while that's true, it's equally important not to rely on them entirely. This week on the podcast, I discuss the necessity of building your own internal guidance system and maintaining your personal power. I'll share insights from my experiences with my friends and mentors like James Wedmore…

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Building Your Own Money Machine Blueprint with Mel Abraham - Part 1 42:14

13d ago42:14

42:14

In today's episode of the New Generation Entrepreneur podcast, I'm joined by repeat guest and my good friend and mentor, Mel Abraham. Mel dives deep into the crucial topic of money—how to make more of it and get your money working for you. We discuss how uncertainty creates fear and stagnation and how to overcome these hurdles by focusing on your i…

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This Content Framework BLEW Up My New Brand! 16:33

21d ago16:33

16:33

We've developed numerous content frameworks over the years, including Thought Reversal and Self-identifying Content, and today I'm excited to introduce our latest one. It's called the Validation Content framework and it can help you achieve tremendous engagement on social media. Discover the importance of validating your audience's actions, leverag…

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Where To Use 4 Different Hooks To Increase Clicks And Engagement 15:25

27d ago15:25

15:25

One of the biggest reasons why people aren't consuming your content is because they don't find it relevant. And the things that people find relevant are the things that create these automatic triggers inside of their subconscious. Things like emotions, curiosity, or identities, or big realizations, that's the stuff that gets the clicks and most peo…

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The Invisible Hooks That Pull Your Audience Into Action 20:25

1M ago20:25

20:25

You've heard me say it for years, more information doesn't drive sales. So what does? Well, it's all about the hooks—the language and communication that drive people into action. Today on the podcast, I break down four different hooks you can start using immediately to get your audience to act. Listen in to explore how buying decisions are emotiona…

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Teachings That Will Live Beyond You Don't Come From Conditioned Authenticity 37:57

1M ago37:57

37:57

This episode was so powerful it made me tear up, helping me remember who I am and what my mission is in this world. Today on the podccast I'm talking about building a brand off of real authenticity, not fake authenticity. If you don't understand the difference, you will by the end. I delve into a concept I received in a meditation about the differe…

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3 Lessons That Help Me Through The Hardest Times Of My Life 33:04

2M ago33:04

33:04

The past 8 months of my life have brought some of the hardest challenges I’ve had to face. Going through a divorce. Carrying the weight of a major launch just to keep things going… the business, the bills, all of it. And the loss of clarity about what I even want anymore. When I’ve shared about this with peers like James Wedmore and in my mastermin…

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Crafting Instant-Click Headlines In 30 Seconds With ChatGPT 19:13

2M ago19:13

19:13

Ever feel like your emails and ads aren't getting the attention they deserve? One of the most important aspects of marketing is actually the headline. That's what stops the scroll and grabs attention. In this episode, we explore how leveraging AI, specifically ChatGPT, can transform your headline game. Listen in to discover key messaging frameworks…

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Courses That Sell Come From Problems And Promises Not Knowledge 22:15

2M ago22:15

22:15

I'm challenging you to reconsider the approach to solving problems in your audience's life or business through your courses. In this episode of the New Generation Entrepreneur Podcast, we'll explore why offering a solution to a single, specific problem might be more effective than creating comprehensive, 'monster' programs aimed at solving multiple…

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Teaching That Converts: Story, Metaphors, And Examples 17:23

2M ago17:23

17:23

You’ve heard me talk about educational content quite a bit and how it shouldn’t be 100% of the content you put out there. But it does play an important role in your messaging when you do need to teach, like in webinars or a percentage of your social media content. For my students, many get frustrated because the audience doesn’t understand the valu…

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3 Ways Course Creators Can Use AI For More Sales And Better Customer Results with Jenna Soard 48:50

3M ago48:50

48:50

If you're overwhelmed by the thought of using AI in your business, you're not alone. Anyone who's been browsing the internet recently, has definitely encountered AI-driven content... and there are a lot of different tools available. It might feel impossible to figure out what's right for your business. Today's guest is here to clear up the confusio…

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Should AI Do Your Messaging For You? 27:15

3M ago27:15

27:15

If you had asked me even at the beginning of this year, I would've told you I never thought I’d talk about this topic... But here we are diving into messaging and AI. In this episode, I explain why I resisted using AI in our business and what changed my perspective. I’ll share two main reasons why AI is worth getting excited about and why it's cruc…

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Awareness: The Hidden Secret To Masterful Marketing and Relationships 21:05

3M ago21:05

21:05

Over the past few years, my personal journey into deeper self-awareness has led to dramatic positive changes. It is something that impacts everything from your marketing strategies to your relationships and overall quality of life. In this episode, I dive deep into the crucial role of awareness in not just your business, but your personal life and …

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Low Ticket Update & Our Mega Funnel Moving Forward! 20:06

3M ago20:06

20:06

How many of you know why you're doing what you're doing inside of the funnels you're creating inside of your business? Or how many of you have put a funnel together strictly because you saw someone else do it without understanding why you're doing every single step? Today we dive into how to build funnels with intention and purpose, and give you an…

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Your Offer Is NOT Your Product And You Will Lose Sales If It Is 14:30

3M ago14:30

14:30

Your offer is not your product, and understanding this crucial distinction can make or break your sales. In this episode, I dive into what an offer truly is, how to craft effective messaging around it, and why focusing on solving problems is the key to success. Listen in an discover strategies to uncover the real needs of your audience, tailor your…

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What's Harder? Your First $100k Or Million in Sales? 27:51

4M ago27:51

27:51

I remember how long it took me to make my first sale for $397. It took weeks of work! While it felt like a HUGE win, I kept wondering… How the heck do I bring in sales every day?! Since then we’ve hit milestone after milestone, from our first $100K, to $500k, and then on to a million and multi-million dollar sales. Hey, nowadays we bring in $5k+ a …

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The Angles That Can Sell Any Course! 24:39

4M ago24:39

24:39

One of the most underrated elements of online selling is understanding and mastering the 'angle' of your product. Today on the podcast, I dive deep into how to effectively position your product to solve specific problems and attract customers. If you're experiencing flat sales despite describing your product's features, it's time to rethink your ap…

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The Beta Launch That Did $116,000 in 30 Seconds with James Wedmore 1:04:22

4M ago1:04:22

1:04:22

There's one top mistake most course creators make: focusing too much on developing the product before validating the idea or building an audience. Even seasoned entrepreneurs fall into this trap. Ultimate success in course creation combines a good offer with solid marketing and messaging. Today, I'm talking to my buddy James Wedmore, who has achiev…

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Building a Funnel From Scratch - Part 3: First Results and Adjustments 22:53

4M ago22:53

22:53

The results are in from my low ticket funnel, and we made sales on the very first day! Today on the podcast, I dive deep into the initial results, the data I’ve collected, and the changes I'm planning to make. I'll break down what a low ticket funnel is, the funnel's current strategy, and why acquiring customers this way could be more profitable th…

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Building a Funnel From Scratch - Part 2: Building, Plan, and Strategy 18:47

5M ago18:47

18:47

Imagine generating high-quality leads without spending a dime on ads. Sounds amazing, right? In this episode of The New Generation Entrepreneur Podcast, I update you on my new funnel project and share actionable insights on how you can eliminate ad spend and profit from your online business efforts. Learn about my new $17 offer and the strategic sa…

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Building a Funnel From Scratch - Part 1: Outline, Product, Problem, Messaging 30:08

5M ago30:08

30:08

A few weeks ago I set off to get back to my roots and build a sales funnel entirely on my own—no team involved (they have other things to do!). Today on the podcast, I’m diving into that project with all of you. I’ll be documenting the whole process as a series, sharing insights on crafting effective ads, creating compelling offers, and overcoming …

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Finding And Using Purpose For Deep Connection And Flow 24:54

5M ago24:54

24:54

Sometimes, we get so caught up in frameworks, marketing, and strategies that we overlook the most important part of being an online course creator: purpose. We’re here to enrich lives and help people through their struggles. In this episode, I'm sharing my experiences of losing sight of this and the powerful difference purpose can make. Plus, delve…

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What This Online Business REALLY Takes To Make Millions 24:26

5M ago24:26

24:26

Sometimes we all need an extra push to take necessary risks in our lives. I took the leap on some massive risks this year, and in this episode of the New Generation Entrepreneur Podcast I'm tackling common misconceptions about the online business world and starting with the importance of treating your business... like a real business. Listen in and…

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One Of My Greatest Lessons Of The Last 12 Months: Self-Love and Acceptance 29:49

6M ago29:49

29:49

We all have insecurities and negative patterns we fall into like guilting or victimhood. This can take the form of thoughts like, “Why am I not ‘there’ yet?”, or, “What’s wrong with me? Why Can’t I figure this out?” It’s especially easy to fall into these thoughts and emotions when starting something new like a business. But what most people don’t …

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The Art Of Teaching With Story, Metaphors, and Examples 18:04

6M ago18:04

18:04

You’ve heard me talk about educational content quite a bit and how it shouldn’t be 100% of the content you put out there. But it does play an important role in your messaging when you do need to teach, like in webinars or a percentage of your social media content. For my students, many get frustrated because the audience doesn’t understand the valu…

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Unheard Content To 5-Figure Months In 30 Days with Kyle Stanley 27:50

6M ago27:50

27:50

Dr. Kyle Stanley is one of our students who has transformed his business just by honing his communication and messaging skills. He has an important mission helping fellow dentists master their mental and relational health so that they can have sustainable success in their careers and in their lives. And today on the podcast, Kyle shares his journey…

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How To Know When Your Messaging Isn't Converting & What To Do To Fix It 35:07

6M ago35:07

35:07

It doesn’t matter what strategy you use, what platform you own, what content you’re putting out there… if your messaging is off, nothing you try will lead to conversions. But I see this all the time! A course creator’s sales plateau so they change from Facebook to Instagram. Or a webinar doesn’t convert, so they change up the content. Instead, you …

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Part 5: Teaching Styles That Sell - The Conversion Messaging Series 11:31

7M ago11:31

11:31

Welcome to the final episode of our series on conversion messaging! In this episode, I'll delve into the importance of enhancing your teaching skills to boost sales. Listen and discover practical examples, how to understanding key concepts can lead to automatic reactions and trust in your process, and insights on content that naturally leads to con…

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Part 4: Unstoppable Sales and High-Quality Leads - The Conversion Messaging Series 16:40

7M ago16:40

16:40

If you want to change your messaging to bring in higher quality leads and more sales… Then you don’t want to miss today’s episode! It’s the 4th part of our 5 part Conversion Messaging Series and I’m going to give you two tools that will immediately help you stand out online today. Yup… if you implement messaging techniques, you’ll see a difference …

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Part 3: Hooks That Hold Attention On Any Content - The Conversion Messaging Series 17:25

7M ago17:25

17:25

In part 3 of our Conversion Messaging Series, I dive into the art of keeping your audience engaged with your content. I'll break down different hooks, the importance of teaching concepts over information, and the strategies to keep your audience engaged. Listen in and discover ways you can improve watch time, how to ensure viewers follow your call …

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Part 2: The Most Powerful Triggers That Drive Clicks To Any Title - The Conversion Messaging Series 12:21

7M ago12:21

12:21

In the second episode of our series on conversion messaging, I delve into the concept of relevancy triggers. If you want to start crafting compelling content and titles that drive conversions, this one is for you! Listen in and disocver the four main types of relevancy triggers—identity, problems, benefits, and mistakes—and how to use them to make …

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Part 1: Discovering The Gold Mine Of Engaging Topics - The Conversion Messaging Series 17:20

8M ago17:20

17:20

Welcome to the first episode in our new five-part series on conversion messaging! In this episode, I'll explore how to identify compelling topics and craft powerful titles that attract clicks and views. Listen in and discover the importance of focusing on the decision-making part of your audience's brain, avoiding common mistakes like irrelevant to…

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Major Marketing Mistakes #4 and #5: Marketing vs Offer and Paid Vs Organic? Let the Battle Begin! 18:36

8M ago18:36

18:36

To wrap up this series, I'm tackling TWO major marketing mistakes that can hinder your business growth and settling the score once and for all. If you're struggling to move from initial revenue stages or feel stuck, you're probably making these. Mistake number four is not differentiating between your marketing and your product offer. Mistake number…

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Major Marketing Mistake #3: Over Teaching on Webinars and How To Fix It! 20:24

8M ago20:24

20:24

Do you struggle with how much information to put in your webinar? Overteaching might be what's hindering your engagement, show-up rates, and sales. Instead of overloading your audience with information, you need to build trust and connection. Listen in a discover how to teach relevant concepts and back them up with stories and analogies, ways you c…

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Major Marketing Mistake #2: Evergreen vs Launching 19:49

8M ago19:49

19:49

I often hear people debating and even battling about evergreen sales versus launch sales, with proponents of each side bashing the other. Today, I'm ending that debate by sharing my experiences and insights from using both models over the past two years in our business. Listen in and discover the pros and cons of each strategy and how we've success…

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Major Marketing Mistake #1: Talking Root Cause and Solution Too Soon and How To Fix It 18:26

9M ago18:26

18:26

We're kicking off the year with a new podcast series, and in this first episode, we'll discuss a critical yet often overlooked aspect of marketing: why talking about the solution and root cause too soon can push your audience away. Listen in and discover why jumping into solutions prematurely can disengage your audience, the signs that indicate thi…

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Creating Demand When You Teach By Using Concepts And Kicking Tutorials To The Curb 26:38

9M ago26:38

26:38

Are you overloading your webinars and presentations with too much information? Wondering why attendees love your content but never make a purchase? This week on the podcast I reveal the secret to engaging and converting your audience by teaching concepts instead of just delivering information. Learn how to add value, build connections, and create d…

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How To Integrate Messaging In YOUR Specific Business Successfully 50:18

9M ago50:18

50:18

In this episode of the podcast, I’m sharing the perspective and insight of our students who’ve found success using our messaging principles and philosophies inside our New Generation Mastery program. Listen in and discover exactly how to use the messaging and how it actually works, personal success stories from students and how they used NGM inside…

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5 Ways To Understand Your Audiences’ Thinking Better 38:45

9M ago38:45

38:45

The better you communicate, the stronger your messaging will be, and, more importantly, the better your relationships will be in life. I believe this to my core. The more I’ve worked on communication, the stronger my relationships have become with my kids, my parents, my friends, my coworkers, and so on! My students share the same story. Because th…

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How To Find Unicorn VA’s That Don’t Need To Be Micromanaged with Sailynn Doyle 55:09

10M ago55:09

55:09

After working with over 3000 entrepreneurs, I’ve noticed one of the biggest challenges is building an efficient team, and for a lot of people the first step is hiring virtual assistants. But they often end up micromanaging or hiring assistants who cause more headaches than relief. In this episode, I talk to one of our most successful students and a…

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My Biggest Life Lessons All Happened In 2024. Here They Are. 1:43:01

10M ago1:43:01

1:43:01

Today we are releasing one of the deepest and most impactful episodes on the podcast. This year, 2024, has lead to some of my biggest lessons, growth in this life but that happened because of the deepest levels of pain and overwhelm I have ever felt. Some of those events were things like getting hit by car while riding my bike, moving states (again…

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Ep. 131 Jackson Foster of Silly Goose 54:15

10M ago54:15

54:15

In this episode of *Making Waves*, the hosts dive into an engaging conversation with Jackson, the frontman of the energetic band Silly Goose. The discussion explores the band’s unconventional journey, their dynamic sound blending metal, rap, and alt-rock influences, and their DIY ethos of performing impromptu shows to connect with audiences in uniq…

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Creating Conversion Content In 3 Simple Steps 23:28

10M ago23:28

23:28

Struggling with engagement on your content and sales? You're not alone. And it might be the same issues affecting all your content, whether it's your webinars, your launches, your lives, etc. The reason why things aren't working in your content is the same reason why it's not working in your sales funnels. That's why I'm introducing the Conversion …

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NostalgiaBusters: High Fidelity ft. Jason Soto 1:26:56

10M ago1:26:56

1:26:56

Well folks, we're back! It's been way too long and we thank you for sticking with us! Paul's gone through a bunch of fun life things recently (including a new kid (arrived in May, hasn't left yet) and a potential move on the cards) which meant that recording wasn't really a possibility. But luckily for you, he managed to sit down with Jason Soto, a…

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How ONE Pivot Grew a Multiple 6-Figure Business with Beverley Simpson 1:03:41

10M ago1:03:41

1:03:41

There's a lot that can go wrong in business, especially if you're moving in a direction that's not aligned with your purpose. And sometimes it just takes one big pivot to go the right direction. Our former student and New Generation Mastery coach Beverley Simpson has been there, but she made one change that skyrocketed her business from zero sales …

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Ep. 130 - Stevic MacKay (formerly Twelve Foot Ninja) 0:54

10M ago0:54

0:54

Hosts Justin Press and Chad Nicefield sit down with Stevic MacKay, former guitarist of the genre-bending band 12 Foot Ninja, to discuss his creative evolution and eclectic projects. From reflections on life in Minnesota and humorous takes on cultural quirks to unveiling his "parallel reality switch" invention, Stevic's wit and innovation take cente…

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How Cori Stern Scaled Her Coaching Business To Over $220K In A Small Niche 49:10

10M ago49:10

49:10

I’m a firm believer that you don’t need the best strategy in the world to scale your business. Why? Because I’ve seen, over and over, how great messaging and a great offer can solve a lot of problems and build a multi-six figure business (and even a 7 figure business!). With the right offer and the right messaging, you’ll start to see the sales rol…

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How To Run Ads For Successful Evergreen Funnels with Terrell Brown 43:47

11M ago43:47

43:47

Facebook ads are the quickest way to drive more leads and sales for your business, but the ads for your launches are wildly different from those you’ll run for evergreen funnels. In fact, you’ll hear many arguments online over which is better… launches or evergreen funnels. Honestly, both work! Personally, I like having both evergreen and live laun…

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Ep. 129 Winston McCall of Parkway Drive 56:35

11M ago56:35

56:35

In this episode, Parkway Drive's frontman Winston takes us behind the scenes of their explosive live shows and two-decade journey, all leading up to their much-anticipated return to Shiprocked, a unique music cruise where fans can experience the band in an intimate, high-energy setting. Winston reflects on Parkway Drive’s evolution from small clubs…

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The 3 Types Of Trust You Need To Drive Sales 20:43

11M ago20:43

20:43

If you want to grow your business, building your “know-like-trust” factor is important – we hear it all the time from marketing gurus online! But HOW do you build it? I get this question all the time. Maybe you’re wondering about it, too! And, to be honest, there are 3 levels of trust you need to drive sales in business. Know - like - trust is just…