Welcome to The Commerce Experience with Elena Kacan and Roxy Couse — two trailblazers in ecommerce who bring a unique perspective as one of the only women-led podcasts in the industry. With their combined backgrounds in marketing and merchandising, Elena and Roxy dive into the strategies and perspectives necessary to keep pace with a rapidly changing industry shaped by consumer trends, technological advancements, and the growing influence of AI. Meet Your Hosts: Elena Kacan, Senior Community ...
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Bloomreach Podcasts
We are all about Content Management Platforms. Welcome to "Beyond the CMS," the podcast where big ideas, insightful conversations, and industry-leading voices converge to redefine digital content experiences. Each episode, we sit down with influential thought leaders and innovators from the most prominent CMS platforms—including Contentful, Storyblok, Agility, Magnolia, and more—to explore emerging trends, groundbreaking technologies, and transformative strategies shaping the future of conte ...
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How does PricewaterhouseCoopers arm employees with skills to meet the needs of Fortune 100 clients? How does Intel produce and provide next-gen technology to companies looking to maintain an edge? How does UPS keep 55,000 drivers en route and on time every day? Join host Jeremy Bergeron as he sits down with the founders, CEOs, CTOs, COOs, and change-makers who make all of this (and more) possible. Each episode uncovers an organization’s “X factor” — the tool, technology, software, culture or ...
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Beyond The CMS #37 - Chris Bryce (Dotfusion) with Marta Cukierman (StreamX)
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32:35In Episode 37 of Beyond the CMS, host Chris Bryce sits down with Marta Cukierman, Co Founder of StreamX and CEO of Dynamic Solutions, to unravel one of the most complex and misunderstood challenges in global digital operations. The conversation focuses on what it really takes to deliver fast, reliable, and compliant digital experiences inside mainl…
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Beyond The CMS #36 - Chris Bryce with William Borg Barthet (Bloomreach)
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31:31In Episode 36 of Beyond the CMS, host Chris Bryce welcomes William Borg Barthet, CMS Practice Lead at BloomReach, for a deep dive into how generative AI is transforming enterprise content management and what it takes to deploy AI at scale without losing control. William brings 15 years of CMS expertise and Java architecture experience to discuss Bl…
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Beyond The CMS - #35 - Mario Lenz (Hygraph) - Velocity at Scale for Complex Content
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32:07
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32:07In Episode 35 of Beyond the CMS, host Chris Bryce sits down with Mario Lenz, CPTO at Hygraph, to dig into what it really takes to deliver velocity at scale when your organization manages highly complex content across regions, markets, products, and platforms. Mario brings deep product leadership experience from years of building enterprise systems …
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Beyond The CMS - 34 - Michael Sonier (ButterCMS) - Smarter CMS for CMOs
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31:56
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31:56In Episode 34 of Beyond the CMS, host Chris Bryce sits down with Michael Sonier, GM at ButterCMS, to explore what it means to build a truly approachable content management platform in an era of AI transformation and composable architecture. Michael brings over 15 years of experience in content management technology, primarily in the commerce space,…
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Beyond The CMS 33 - Pieter Versloot (Plate CMS) - Empowering Business Users
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33:35By Chris Bryce | Dotfusion Digital
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Beyond The CMS 32 - Daniel Serrano (Griddo) - Digital Agility in Higher Education
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36:26In Episode 32 of Beyond the CMS, host Chris Bryce welcomes Daniel Serrano, Chief Partnerships Officer at Griddo, to discuss the only Digital Experience Platform built exclusively for higher education. Daniel shares how Griddo was born out of real-world university challenges—fragmented websites, governance issues, accessibility requirements, and the…
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Beyond The CMS 31 - Tom Cranstoun - From Human-First to AI-Collaborative Design
36:17
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36:17In Episode 31 of Beyond the CMS, host Chris Bryce sits down with Tom Cranstoun (“the AEM Guy”) from Digital Domain Technologies Ltd. to explore the next big shift in digital architecture: moving from human-first to AI-collaborative design. Tom shares his extensive experience leading some of the world’s largest Adobe Experience Manager (AEM) impleme…
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Beyond The CMS 30 - Mark Demeny - How To Choose a CMS in a Sea of Sameness
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33:18In Episode 30 of Beyond the CMS, host Chris Bryce welcomes Mark Demeny, a seasoned consultant and industry expert in content and content platforms, to discuss the evolving landscape of content management systems and how to choose the right CMS in a sea of sameness. Mark shares his extensive experience spanning nearly 20 years, including his work wi…
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Beyond The CMS 29 - Janice Lee - How AI Agents Are Revolutionizing Content Strategy
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33:16In Episode 29 of Beyond the CMS, host Chris Bryce welcomes Janice Lee, Partner, Growth & Customer Success at Dotfusion, for a deep dive into how AI agents are revolutionizing websites and transforming the entire content management landscape. Janice shares her unique perspective as a digital translator between technical and marketing teams, offering…
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Beyond The CMS 28 - Sven Al Hamad - Webiny CMS
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35:49
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35:49In Episode 28 of Beyond the CMS, host Chris Bryce sits down with Sven Al Hamad, CEO & Co-founder of Webiny CMS, to explore the future of content management systems and how serverless architecture, open-source development, and AI integration are shaping the next generation of digital experiences. Sven shares his journey from developer to CEO, the ev…
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Beyond The CMS 27 - Sean Wright - The Future of Content Management
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39:47
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39:47In this engaging talk show episode, host Chris interviews Sean Wright, Lead Product Evangelist at Kentico, about CMS technology and its future. Sean discusses his career transition, the unique features of Kentico's digital experience platform, and the shift from technical roles to product marketing. They explore the benefits and challenges of headl…
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Beyond the CMS - #26 - Agility CMS - Worldclass Canadian CMS
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32:12In this episode of Beyond the CMS, host Chris sits down with Pardeep Koonar, Head of Partnerships at Agility CMS, a Canadian-born headless CMS platform that's been ahead of the curve for over 20 years. They unpack: -What headless and composable architecture really means (for marketers, not just developers) -The rise of AI-driven search, agentic UX,…
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Beyond the CMS - #25 - Storyblok - Composable by Design
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40:12In Episode 25 of Connect the Dots, Barry D'Arcy, VP of Partners at Storyblok, joins the show to explore how headless CMS and composable content architecture are reshaping the future of digital experiences. Barry dives into the benefits of a decoupled approach to content management, the growing role of AI in personalization, and how businesses can f…
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Connect the Dots #24 - Travel Tech (Founder Insights) - Tripian Feat. Jeff Kischuk
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31:57In Episode 24 of Connect the Dots, Jeff Kischuk, CEO of Tripian, joins the show to discuss the intersection of technology and travel. Jeff shares the origin story of Tripian, a platform that uses AI and data to create personalized travel itineraries. He explores how Tripian is transforming travel experiences by offering tailored recommendations bas…
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Connect the Dots #23 - Applied AI for Enterprise - ScarlettNova Feat. Christopher Doré
42:21
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42:21In Episode 23 of Applied AI for Enterprise, Christopher Doré, CEO of ScarlettNova, explores how AI is transforming enterprise operations. He delves into the strategic adoption of AI-driven solutions, from automation to advanced analytics, helping businesses drive efficiency and innovation. Christopher shares insights on overcoming implementation ch…
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Connect the Dots #22 - AI & Tools for Enterprise Social Media- Volterra Feat. Andrew Jenkins
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31:37In Episode 22 of Connect the Dots, Chris Bryce talks with Andrew Jenkins from Volterra about how AI-powered tools are revolutionizing enterprise social media management. They discuss the challenges businesses face in scaling social efforts and how AI-driven automation, analytics, and content optimization can boost engagement. Andrew shares insights…
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Why Aren’t More People Talking About Mental Health in E-Commerce?
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15:2981% of working adults believe employers should prioritize employee mental health, yet 77% feel it's not discussed enough. In this episode, Roxy and Elena dive into the critical intersection of mental health and workplace culture in the high-pressure world of ecommerce. They explore how to navigate the chaos of Black Friday, create a culture of open…
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What’s Fueling the $1.5 Trillion Subscription Boom?
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25:01Subscriptions are everywhere, from streaming services to pet supplies delivery — and they’re changing the ecommerce industry in ways we couldn’t have imagined even 20 years ago. In today’s episode of Commerce Experience, Roxy and Elena examine the world of subscription models and how brands are building loyal customers (and recurring revenue stream…
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Can Fast Shipping and Sustainability Coexist in Ecommerce?
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25:16With one-click orders and two-day shipping becoming the norm, how can companies align with these consumer expectations while embracing sustainability? In today's episode of Commerce Experience, Roxy and Elena chat about the sustainability landscape in ecommerce. They highlight cost-saving and eco-friendly strategies while discussing how brands, lik…
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Connect the Dots #21 - The Future of Search - SearchStax Feat. Sameer Maggon & Nadjya Ghausi
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33:43In Episode 25 of "Connect the Dots", Chris Bryce talks with Sameer Maggon and Nadjya Ghausi from SearchStax about how search technology is reshaping digital experiences. They emphasize the growing importance of search as the "digital front door," with 43% of users, especially Gen Z, skipping navigation to go straight to search. These high-intent us…
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One-Click Checkout: How Simplified Payments Supercharge Shopping
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28:34Online payments are rapidly becoming more seamless, and the question is: Is your brand keeping up? As consumers increasingly demand convenience, simplified payment options are not just a preference; they're reshaping the future of ecommerce transactions. In this episode of Commerce Experience, Roxy and Elena discuss the evolving landscape of online…
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Connect the Dots #20 - Enterprise Wordpress - Kinsta Feat. Roger Williams
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31:00In Episode 20 of "Connect the Dots," Chris Bryce interviews Roger Williams from Kinsta to discuss the cutting-edge features of WordPress and enterprise website hosting. Roger introduces WordPress 6.7’s innovative Block Bindings API, enabling users to effortlessly pull metadata across their sites without any coding. They also explore the WordPress e…
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Connect the Dots #19 - Enterprise Platform Trends - Feat. Chris Becker
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32:17In Episode 19 of "Connect the Dots," Chris Bryce hosts Chris Becker, Principal at NetEffect and Founder of Better Roads, to discuss the transformative role of AI in modern business and eCommerce. Chris Becker explores how AI is enhancing workflows, automating tasks like ads and content creation, and reshaping customer experiences. The conversation …
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The Ozempic Craze Is Reshaping Commerce: Here’s How
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27:27Brands and retailers are experiencing a shake-up unlike any before, driven not by tech but by the growing use of weight-loss medications like Ozempic and Wegovy. With millions of Americans turning to these GLP-1 medications, supplement stores, including GNC and Vitamin Shoppe, are just a small fraction of businesses, racing to tap into the trend. I…
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Marketing on Roblox: The Next Big Thing or Just Hype?
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23:42Virtual concerts on Roblox gained massive popularity during the pandemic, but did you know brands are now using the game to leverage immersive marketing tactics to connect with Gen Z and Gen Alpha? In this episode, Roxy and Elena explore the growing appeal of Roblox as a marketing channel, where major brands like Nike, Hilton, and Paramount are cra…
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Connect the Dots #18 - ECommerce Strategy Playbook - Shopify feat. Matt Kaine
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30:37In Episode 18 of "Connect the Dots," Chris Bryce hosts Matt Kaine from Shopify to discuss the evolving landscape of eCommerce and the vital role of customer success. Matt emphasizes the shift toward value-driven strategies in a post-COVID market, highlighting the importance of understanding customer motivations and leveraging data to create persona…
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Connect the Dots #17 - Website AI Assistants - AI12Z feat. Nicole Rogers
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31:02In Episode 17 of "Connect the Dots," Chris Bryce speaks with Nicole Rogers, Co-founder of ai12z, about the transformative potential of AI in user experience and organizational efficiency. Nicole emphasizes AI's ability to understand user intent and enhance engagement within digital platforms, particularly in CRM systems. The conversation addresses …
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Connect the Dots #16 - Digital Delivery - Dotfusion feat. Janice Lee
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30:03In Episode 16 of "Connect the Dots," Chris Bryce hosts Janice Lee, partner at Dotfusion, to explore the hidden challenges of digital delivery. Janice emphasizes the critical role of communication in managing large-scale digital projects, highlighting the need to engage stakeholders early and transparently convey complex technical details to non-tec…
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Private Labels: A Glimpse Into Walmart’s Playbook
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19:50With grocery prices on the rise, are private-label products the answer for cost-conscious consumers? Today, we’ll explore how big-name retailers are shaping the future of affordable shopping through proprietary brands.In this episode of Commerce Experience, Roxy and Elena dish their thoughts about Walmart's latest private label launch, Bettergoods,…
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An Executive-Level Breakdown of AI’s Impact on Search
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43:31In order to unlock AI’s highest potential in shopping experiences, we need to understand how AI understands us: our language, our buying patterns, and our search preferences. Joining co-hosts Elena and Roxy on this week’s episode is Xun Wang, CTO at Bloomreach, who gives the 411 on how AI and large language models (LLMs) are revolutionizing the way…
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The combination of AI and personalization is shifting customer expectations for shopping experiences at an astonishing pace. In today’s episode, we’ll get a first-hand look at the real-world application of AI to create personalized customer experiences at scale, with the Head of Digital and Ecommerce at Miele, Sergei Moiseev-Liberman. As a high-end…
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What the Retail AI Council Wants You to Know about AI
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22:25Too many conversations about AI in commerce fail to account for the legitimate questions and concerns of retailers that are being asked to take a huge leap of faith into a new world. Without clear guidance from trusted sources, the gap between technological advancements promoted by AI providers and the readiness of retailers to adopt these technolo…
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The Secrets Behind ILIA Beauty’s 55K-Waitlist Product
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26:41Crafting a buzzworthy launch is truly an art form, especially in a crowded market — like beauty — where it can be tough to stand out. Today, we’re joined by Cherene Aubert, VP of Digital & Commerce at ILIA Beauty, who has a proven track record of disrupting industries with her innovative ideas around product launches. She and Elena delve into the r…
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Connect the Dots #15 - CMS Purchase Considerations - Paul Abdool
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33:41In episode 15 of "Connect the Dots," Paul Abdool explores web technology complexities, emphasizing customer-centric approaches in CMS markets. He discusses challenges in budget negotiations and stresses early, transparent communication in sales cycles. The episode also addresses the evolving role of partnerships in software firms and offers advice …
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How This Major Jeweler Thinks You Can Use Data for AI Success
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27:08How are AI and data science transforming data teams’ workflows, business strategy, and the overall customer experience? Prakash Hariharabalan, Senior Director of Marketing Analytics at Signet Jewelers — an overarching umbrella company that houses Jareds, Zales, Kay Jewelers, and more — stops by the show to break down the secrets of truly leveraging…
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Discover how loyalty programs can transform customer relationships. From Sephora to Kohl's and Elf, brands are evolving to incentivize and gamify the customer journey, creating extraordinary experiences that go beyond “just perks.” In this episode, Elena and Roxy delve into the distinctions between loyalty and rewards programs and explore how to ta…
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Connect the Dots #14 - Personalization - Uniform feat. Andrew Kumar
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31:55In episode 14 of "Connect the Dots," the host welcomes Andrew Kumar from Uniform, where he oversees customer solutions and tech ecosystem integrations. Andrew explains how Uniform helps enterprise customers transition to modern web platforms by simplifying the workflow between developers and marketers. He highlights Uniform's visual workspace that …
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Generative AI (GenAI) is rapidly transforming the e-commerce industry, urging forward-thinking businesses to dream bigger than ever before. Among the burgeoning areas of innovation is conversational commerce, which is increasingly becoming a dedicated budget item for marketers and merchandisers. For deeper insights into this evolving field, Elena g…
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Connect the Dots #13 - Digital Marketing ROI Natalie Riviere
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31:53Natalie discusses her 19-year journey in digital marketing and her agency Cometa, which operates across North America in multiple languages. She emphasizes the importance of brand visibility, contact lists, and unique content as key components of digital marketing ROI. Additionally, she shares insights into building and sustaining community-driven …
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Is the Golden Era of Luxury Ecommerce Ending?
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14:40A large market shift is happening in luxury ecommerce. Millennials and Zoomers alike are prioritizing value over brands, and with dupe culture being extremely popular amongst the younger demographic, luxury ecommerce needs help to stay relevant. Even big media outlets, like The New York Times, are noticing the change in its recent article, “Has the…
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Connect the Dots #12 - Fractional Marketing- Kenneth Maclean
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31:49Kenneth Maclean, the guest speaker on "Connect the Dots," shares insights on fractional marketing and his journey in digital since the 1990s. With over 25 years of experience, including working with major clients like Nike and FedEx, he emphasizes the benefits of fractional marketing for companies of all sizes. Maclean advocates for accountability,…
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Learn To Build Ecommerce Merchandising Strategies Like a Pro
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29:03With the increasingly crowded ecommerce landscape of 2024 and beyond, carving out your brand's unique online merchandising strategy is paramount. But how do you get started? In today's episode, Elena is joined by Salee Suwansawad, the trailblazing Digital Site Merchandising Leader at VF Corporation, which is home to brands like Vans, Timberland, No…
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Connect the Dots #11 - Web Strategy - Maiya Holliday
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32:09Maya Holiday, CEO of Mangrove Web Development, shares her transformative journey from international development to founding a purpose-driven agency, driven by her passion for amplifying the work of change-makers. Emphasizing diversity in tech, she discusses challenges in nurturing talent and her commitment to supporting women in technology. Maya ex…
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OLLY on ECommerce’s Future: Simplicity Over Complexity
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37:38Ecommerce continues to evolve at a pace that is hard to fathom — let alone keep up with. In this episode of the Commerce Experience, which was recorded live at Shoptalk Spring in Las, Vegas, Elena sits down with Jennifer Peters, Senior Manager of ECommerce at OLLY PBC, and Phillip Jackson, Co-Founder of Future Commerce, to look at how e-commerce is…
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Connect the Dots #10 - Socially-Centered Design - Feat. Derek Vaz
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31:13In this live LinkedIn web tech talk show, Derek Vaz, CEO of the Innovation design studio dvx, shares insights on socially centered design and its impact on the technology industry. He discusses his journey from large agency life to founding his consultancy focused on socially centered design. Derek emphasizes the importance of considering the broad…
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What’s All the Hype With Experiential Retail?
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31:04In 2023, there was a spike in experience, or experiential, retail. But what is experience retail? It’s a strategy that focuses on creating unique, immersive, and memorable experiences for customers — both online and in store. For example, the widespread excitement around pop culture-related events, like the Barbie movie or the Taylor Swift Eras tou…
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Connect the Dots #9 - Digital Content Strategy - Feat. Jennifer He
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30:45In episode nine of "Connect the Dots," Chris hosts the web tech talk show solo, with special guest Jennifer He joining remotely from Shanghai. They dive into the world of web technology, focusing on content strategy and design thinking. Jennifer shares insights on leveraging AI in content generation and discusses the evolution of digital content st…
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Do More with Less: Crush Goals with a Small Team
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21:01In the current economic environment, the directive to "do more with less" has become an inescapable reality for marketers. Tasked with driving ambitious results on a shoestring budget and a lean team, the challenge is not merely to keep pace but to stand out and thrive. Into this challenging scenario, Natalie Marcotullio, Head of Growth and Operati…
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Connect the Dots # 8 - Product Intelligence - Hello Retail feat. Rasmus Leth Skjoldan
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31:01In the eighth episode of "Connect the Dots," a web tech talk show by dotfusion, Rasmus Soden from Hello Retail joins hosts Chris and Arjuna to discuss product intelligence. The show fosters an open environment for CMOS and digital leaders to engage with trending web tech topics. Rasmus shares insights into leveraging AI creatively in e-commerce, em…
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Using Hershey's Approach to Unlock Digital Commerce Success
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22:30Marketing teams run a million miles a minute, but one central focus fuels those that win — impenetrable teamwork and a customer-centric approach that focuses on curating the shopping experiences that make sense to them. This unwavering dedication to understanding and meeting the ever-changing needs of their customers sets the stage for groundbreaki…
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