The podcast where we kick it with you every Wednesday to discuss the horrors of working in customer service!!
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“The difficulty”, writes Keynes, “lies not in the new ideas, but in escaping from the old ones.” Outgrow’s Marketer of the Month podcast documents this tussle of the old and the new across 21 different industries. Tune in to listen to thought-provoking guests ranging from the leaders of Fortune 500 companies, Tech Unicorns, Governments, Anonymous Collective, Media, Pulitzer Prize Winners, Professors, and (of course) Tiktokers!
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EPISODE 228- Marketing Music: American Association of Independent Music's CEO Richard Burgess on Ai, NFTs, & Vinyl
31:10
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31:10Dr. Richard James Burgess is the President and CEO of the American Association of Independent Music (A2IM), with a distinguished career in the music industry. A celebrated producer, author, and musician, he has worked with major labels and independent artists, producing gold and platinum albums. On The Menu: 1. Creating platforms to unite isolated …
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EPISODE 227- Why Lazy Ads Deserve to Be Skipped: The Creator-First Approach to ROI
36:44
36:44
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36:44Jennifer Quigley-Jones is the CEO of Digital Voices, an award-winning Influencer Marketing agency she founded in 2017 with just a £500 personal investment. She is passionate about empowering the next wave of entrepreneurs and frequently speaks at international events like TEDx, SXSW, and Web Summit.On The Menu:1. Define and track ROAS and CAC metri…
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EPISODE 226- TikTok, Touring & Trends: Jaime Marconette's Guide to Music Marketing in the Data Age
24:47
24:47
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24:47Jaime Marconette is the VP of Music Insights & Industry Relations at Luminate, the data company behind the Billboard charts. With a background in digital strategy and data-driven artist marketing, he previously led digital strategy at Sony Music Nashville. His expertise spans music insights, industry relations, and progressive marketing strategies.…
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EPISODE 225- Chronologically Yours: Reinventing Social Media with Bluesky's COO Rose Wang
21:52
21:52
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21:52Rose Wang is the COO of Bluesky Social, bringing a wealth of experience in tech, entrepreneurship, and sustainability. Previously, she was Head of Customer Experience at AI platform Forethought and the CEO/co-founder of Chirps, a sustainable cricket protein food company. On The Menu: 1. Builds a new social web where no single entity controls conten…
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EPISODE 224- Localize, Optimize, Monetize: BBC's Director of Digital & OnDemand Kasia Jablonska on FAST Marketing
29:41
29:41
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29:41Kasia Jablonska is the Director of Digital and OnDemand at BBC Studios Ltd, overseeing product development, content strategy, and curation for B2B2C/B2C players and FAST (Free Ad-Supported Streaming Television) channels across EMEA. With executive-level expertise in commercial strategies, business development, and digital monetization, she has driv…
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EPISODE 222- Brand Beats: Lessons in Cultural Marketing from Sónar’s Global Stage
34:30
34:30
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34:30Andrea Faroppa is the Head of Sónar+D, the innovation and culture program within Sónar, Barcelona's renowned music festival. With over 10 years of experience in the creative industries, She is passionate about building connections between the creative sector and technological brands, institutions, and cross-disciplinary projects. She leads the deve…
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EPISODE 223- Big City, Big Data: CIO of Los Angeles City IT Agency Ted Ross on Leading the Market with Tech Vision
25:14
25:14
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25:14Ted Ross is the Chief Information Officer for the City of Los Angeles and General Manager of the Information Technology Agency. With over 27 years of technology experience, he has led the delivery of IT services to 50,000 employees across 45 City departments and digital services for over 4 million residents. He has received several accolades, inclu…
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Snippet: Elizabeth Green, CISSP, EMEA Advisory and Cyber Lead at Dell Technologies, on Breaking Down Silos in Big Organizations.🌐
1:05
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1:05She discusses the pressures within large organizations that, while challenging, can drive positive outcomes. She highlights the need to break down silos between IT and legal teams to foster better collaboration and efficiency. It’s time to collapse these barriers and build stronger, more unified strategies for success! 🚀 Watch the full episode here…
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Snippet: Enno de Boer Head of Global Operations Technology at McKinsey & Company, on Simplifying Tech and Upskilling the Workforce 🌐
0:37
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0:37He emphasizes the importance of developing user-friendly technology and the critical need for upskilling both the workforce and management at MWC Barcelona. To stay ahead in the fast-evolving tech landscape, simplicity and continuous learning are key to driving success and innovation. 💡 Watch the full episode here 👉https://bit.ly/3Sh85Bi #Outgro…
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Snippet: Ariel Garten Founder of Muse by Interaxon, Shares her Thoughts on Apple’s Entry into VR.
1:24
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1:24She highlights how Apple is set to have a strong playbook and practical use cases for VR, drawing from past successes. Ariel also reflects on Google Glass, launched 10 years ago, and anticipates that the future of VR will bring purpose-driven innovations. 🚀✨ Watch the full episode here👉https://bit.ly/3TukdQl #Outgrow #VRInnovation #AppleVR #…
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Snippet: Don McGuire, CMO at Qualcomm, Shared his Insights on Capturing Attention with Time-Based Content
0:48
0:48
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0:48Don shared his insights at MWC Barcelona on the power of short-form content like TikToks. He explained that these bite-sized pieces don’t need to tell the full story but are crafted to grab attention and lead users into longer, more immersive content journeys. It’s all about sparking curiosity and driving deeper engagement! Watch the full podcast t…
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Snippet: Jan-Christoph Oetjen, Vice-President at the European Parliament, Discusses Drone-Aircraft Visibility in the Skies! ✈️
0:39
0:39
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0:39He discusses the importance of making aircraft visible to drones. By sharing flight data and routes, this initiative ensures safer skies, promoting fairness and situational awareness for drones and aircraft alike. It’s all about giving a clearer picture of what’s happening up there! 🌍✨ Watch the full episode here 👉https://bit.ly/4e4AVNm #Outgrow …
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Snippet: Maureen N. Dunne, Ph.D., author of The Neurodiversity Edge (Wiley), Speaks on Attracting Neurodivergent Talent.
1:19
1:19
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1:19She emphasizes the importance of workplace flexibility in attracting neurodivergent talent. She highlights how neurodivergent individuals are valuable contributors and exceptional leaders, bringing unique perspectives and strengths to the workplace. 🌍💡 Watch the full episode here 👉https://bit.ly/3XmJSg9 #Neurodiversity #Leadership #Innovation …
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Snippet: Sandrine Pons, VP for Solution Sales & Innovation at SAP, Spoke About transforming the Customer Experience!
1:35
1:35
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1:35Since its launch in 2021, SAP’s platform has been delivering personalized customer journeys with content tailored to individual roles and needs. By leveraging AI and gamification, SAP creates high-value interactions that drive sustainable partnerships and innovative solutions in today’s fast-evolving world. Check out the full episode here 👉https://…
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Snippet: Connor Jeffers, CEO of Aptitude 8 and Hapily, Discusses the Challenges of Adapting.
0:39
0:39
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0:39He talks about the challenges of adapting to new processes and how the 'aha' moment transforms frustration into excitement. Change is hard, but the moment when it all clicks makes it worth it. Listen in as we dive into those breakthrough moments where everything just works 👉https://bit.ly/4cPPqom #Outgrow #Podcast #BusinessGrowth #ProcessImprovemen…
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Snippet: Vasco Pedro, Co-Founder and CEO of Unbabel Examines The future of content as multilingual!
0:52
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0:52He dives into the evolving world of content creation, predicting the rise of tools that will seamlessly translate content across multiple languages. As businesses and creators go global, this innovation will unlock new possibilities for reaching diverse audiences and breaking language barriers. Read more here 👉https://bit.ly/4iEPnPQ…
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EPISODE 221- Marketing Smart Cities: Designing for Inclusivity and Connectivity
19:59
19:59
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19:59Dr. Harpreet Seth is an accomplished academic and design professional with extensive teaching experience backed by a rich career in the design industry. She is the co-founder of INTARCH International LLC which has completed a diverse range of projects across architecture, urban, landscape, interior design, and design detailing. Her expertise makes …
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Snippet: Enno De Boer, Head of Global Operations Technology at McKinsey & Company, Discusses Upskilling Engineers for the Future!
1:09
1:09
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1:09He emphasizes the critical need for engineers to upskill in AI, robotics, and IoT to stay ahead in the ever-evolving tech landscape at MWC Barcelona. He advocates for focusing on applying these innovations effectively and highlights the importance of research to drive user adoption and create more intuitive user interfaces. Watch the full episode h…
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Snippet: Philipp Schulte, CEO of Giesecke+Devrient Mobile Security Concerns Reducing Waste for Real Value!
0:44
0:44
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0:44He emphasizes the impact of reducing waste by just 5% in logistics and explains how simple changes, like reducing container usage, can bring significant cost savings and add real value to the business. Watch the full episode here 👉https://bit.ly/3WqOaSY
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Snippet: Subho Mukherjee, VP and Global Head of Sustainability at Nokia, says Connectivity is the future, and Nokia is leading the way!
1:16
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1:16He shared how the company is now a B2B powerhouse, operating in 120 countries. Focusing on expanding connectivity and building a sustainable future, Nokia is working to bring the world closer together, one network at a time. 🌐💼 Watch the full episode here 👉https://bit.ly/4ffwLDy
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Snippet: Elizabeth Green, CISSP, EMEA Advisory and Cyber Lead at Dell Technologies, Navigates AI! 🤖
0:47
0:47
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0:47She delves into the dual nature of AI. She discusses the challenges of data privacy and the potential for misinformation with generative AI but also highlights the benefits we should harness. Watch the full episode here 👉https://bit.ly/4dmhksw
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Snippet: Don McGuire, CMO at Qualcomm, Addresses Enterprise Communication!
0:40
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0:40He delves into the challenge of keeping all stakeholders across the enterprise informed, sharing insights on how effective communication strategies can bridge the gap within large organizations. Watch the full podcast to know more! 👉https://bit.ly/4fu91fL
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EPISODE 220- Decoding DeFi: How Fastex Builds Trust in a Transparent Market
19:28
19:28
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19:28Vakhtang Abrahamyan, CEO of Fastex, is a visionary leader at the helm of a dynamic blockchain and DeFi platform. With a focus on compliance and innovation, he spearheads Fastex’s efforts in transforming traditional finance through DeFi solutions. His expertise spans regulatory frameworks, partnerships with financial institutions, and fostering DeFi…
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Snippet: Maureen N. Dunne, Ph.D., Author of The Neurodiversity Edge by Wiley, Embraces Neurodiversity! 🌈
1:17
1:17
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1:17She takes us on a journey into the world of neurodiversity. She sheds light on different types of thinking that fuel innovation and discusses actionable steps we can take as allies to foster diversity and inclusion. Watch the full episode here 👉https://bit.ly/3XmJSg9
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EPISODE 219- Data-Driven Creativity: Striking the Perfect Marketing Balance with CallTracking Metrics
24:56
24:56
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24:56Chris Todd, Principal of Marketing Operations at CallTrackingMetrics, plays a pivotal role in driving operational excellence and scaling marketing efforts for the company. With over a decade of experience in optimizing marketing technologies, he has successfully steered the company’s demand generation and customer acquisition strategies. His expert…
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Snippet: Ariel Garten, Founder of Muse by Interaxon Inc Discusses the Power of Meditation.
1:03
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1:03She dives into the incredible benefits of meditation. She highlights how meditation can reduce cortisol levels, enhance learning, improve memory, and bring about so much more positive change. Watch the full episode here👉https://bit.ly/3TukdQl
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Snippet: Jan-Christoph Oetjen, Vice-President at the European Parliament, Sheds Light on the Complexities of Europe’s Diverse Regulations Across Different Member States
1:06
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1:06He discusses the challenges posed by this fragmentation, as well as the potential for innovative solutions to harmonize and strengthen Europe's position. Watch the full episode here 👉https://bit.ly/4e4AVNm
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Snippet: Sandrine Pons, SAP’s Vice President for Solution Sales & Innovation, Highlights the Significance of Women in Tech Leadership!
1:38
1:38
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1:38She stressed that boosting the number of women in tech leadership roles is essential for the industry’s advancement. By creating opportunities for women and those rejoining the tech sector, SAP showcases that diversity fuels success and innovation, leading to more robust teams and superior results. Watch the full episode here 👉https://bit.ly/4e5zD…
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Snippet: Subho Mukherjee, VP and Global Head of Sustainability at Nokia Accelerates Toward Net Zero.
0:32
0:32
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0:32He discusses Nokia's ambitious target of achieving net zero emissions by 2040. He highlights how this acceleration marks a major step forward in the company’s commitment to sustainability and a greener future. Watch the full episode here 👉https://bit.ly/4ffwLDy
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Snippet: Don McGuire, CMO at Qualcomm, Explore Boosting Workplace Productivity with AI!
0:49
0:49
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0:49He shares how AI tools are transforming workplace productivity. From ideation to automating mundane tasks, McGuire leverages AI to enhance efficiency and empower his team to focus on more strategic initiatives. Watch the full podcast to know more! 👉https://bit.ly/4fu91fL
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Snippet: Philipp Schulte, CEO of Giesecke+Devrient Mobile Security, Discusses Shaping Industry Standards!
0:35
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0:35He discusses the dynamic nature of the market and how his company plays a pivotal role in setting industry standards. Their mission? Ensuring top-tier security for customers in a constantly evolving landscape. Watch the full episode here 👉https://bit.ly/3WqOaSY
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Snippet: Maureen N. Dunne, Ph.D., Author of The Neurodiversity Edge, Wiley Talks About the Risk of Groupthink and the Power of Neurodiversity!
1:11
1:11
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1:11Companies face serious risks without diversity in thought and problem-solving skills, often due to groupthink. Neurodivergent individuals, such as those with autism, ADHD, or dyslexia, bring enhanced creativity and different perspectives that can drive better business outcomes. Watch the full episode here 👉https://bit.ly/3XmJSg9…
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Snippet: Elizabeth Green, CISSP, EMEA Advisory and Cyber Lead at Dell Technologies, Navigates AI!
1:11
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1:11She delves into AI's dual nature. She shares insights on how AI can be used to create balanced content but stresses the importance of using it with caution and intellect to ensure responsible outcomes. Watch the full episode here 👉https://bit.ly/4dmhksw
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Snippet: Enno De Boer, Head of Global Operations Technology at McKinsey & Company, Examines Bringing Innovations to Life.
0:48
0:48
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0:48He highlights the importance of focusing on applying current innovations rather than constantly creating new ones at MWC Barcelona. He emphasizes the need for more research to drive user adoption and simplify user interfaces for a smoother experience. Watch the full episode here 👉https://bit.ly/3Sh85Bi…
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Snippet: Sandrine Pons, Head of Solution Sales and Innovation EMEA North New Business and Mid Market at SAP, Discusses Driving Sustainable Customer Value!
1:27
1:27
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1:27She emphasizes the power of diversity, inclusivity, and innovation. She shares her approach to making customers feel valued by integrating new technologies like AI and pushing forward with sustainability and continuous innovation. Watch the full episode here 👉https://bit.ly/4e5zDS8
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Snippet: Connor Jeffers, CEO of Aptitude 8 and Hapily, Reflects on The Evolution of HubSpot!
1:19
1:19
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1:19Starting as a marketing software in 2006, HubSpot identified itself as a key tool for marketers until 2014. Then, they pivoted to become an SMB growth software company, and in 2021, their vision expanded again, marking another pivotal shift. Watch the full episode here 👉https://bit.ly/4cPPqom
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Snippet: Jan-Christoph Oetjen, Vice-President At the European Parliament, Envision the Future of Drones!
0:37
0:37
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0:37He discusses drone's transformative potential in healthcare and emergency response. He emphasizes how drones can revolutionize efficiency, replace outdated models, and significantly enhance emergency services. Watch the full episode here 👉https://bit.ly/4e4AVNm
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EPISODE 218- Beyond the ThinkPad: Lenovo’s Director of SSG Sales on Service-Led Transformation
22:42
22:42
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22:42Benjamin Schneider is the Director of SSG Sales EMEA at Lenovo, where he leads services sales for global accounts in the enterprise and public sectors across the region. With extensive experience in the technology sector, he has held multiple leadership roles at Lenovo, including Director of Worldwide Business Operations and Director of Relationshi…
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Snippet: Subho Mukherjee, VP and Global Head of Sustainability at Nokia, Discusses the Need for Sustainability in Business!
0:52
0:52
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0:52He underscores the critical need to make sustainability a core business and technology imperative. He highlights how Nokia, with its 150-year legacy, continues to operate on principles of sustainability and equity, setting an example for the industry. Watch the full episode here 👉https://bit.ly/4ffwLDy…
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Snippet: Yue Wang, Head of Advanced Network Research at Samsung Electronics, Explores Driving Network Efficiency with AI!
1:15
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1:15She discusses the transformative role of AI solutions in enhancing network operational efficiency. She highlights how AI advancements are pivotal in optimizing network performance and driving the future of connectivity. Watch the full episode here 👉https://bit.ly/3Y0B1RU
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Snippet: Philipp Schulte, CEO of Giesecke+Devrient Mobile Security Talks About Securing Connectivity in Critical Infrastructures!
0:47
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0:47He delves into the challenges of working with critical infrastructures and IoT. He emphasizes ensuring secure connectivity and reliable data transmission between devices to safeguard essential systems. Watch the full episode here 👉https://bit.ly/3WqOaSY
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Snippet: Connor Jeffers, Founder, and CEO of Aptitude 8 and Hapily, Explores HubSpot's Marketplace as a Major Player!
1:00
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1:00With a vast array of apps that integrate seamlessly, HubSpot is catching up fast and the real game-changer will be building native apps within HubSpot. 💡 Watch the full episode here 👉https://bit.ly/4cPPqom
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Snippet: Maureen N. Dunne, Author of The Neurodiversity Edge, Embraces Neurodiversity!
1:04
1:04
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1:04She highlights how including neurodivergent individuals can bring unique value to organizations, helping them thrive with diverse perspectives and talents. Watch the full episode here 👉https://bit.ly/3XmJSg9
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Snippet: Elizabeth Green, CISSP, EMEA Advisory and Cyber Lead at Dell Technologies, Discusses the Zero Trust Framework!
1:06
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1:06She discusses the principle of "never trust, always verify" and its significance in ecosystems, highlighting how it ensures an end-to-end solution verified by the Department of Defense. Watch the full episode here 👉https://bit.ly/4dmhksw
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Snippet: Enno De Boer, Head of Global Operations Technology at McKinsey & Company, Shares his Key Insights on Success!
0:53
0:53
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0:53He shares valuable pointers for achieving success. He emphasizes the importance of strong leadership, effective scaling, change management, and modernizing the technology stack to stay ahead in today's fast-paced environment. Watch the full episode here 👉https://bit.ly/3Sh85Bi
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Snippet: Yue Wang, Head of Advanced Network Research at Samsung Electronics Discusses Championing Diversity and Inclusion!
1:13
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1:13She emphasizes the critical role of a diverse and inclusive work environment. She highlights how diversity is key to boosting morale, and well-being, and achieving a balanced talent pool, ultimately driving innovation and success. Watch the full episode here 👉https://bit.ly/3Y0B1RU
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Snippet: Elizabeth Green, CISSP, EMEA Advisory and Cyber Lead at Dell Technologies, Empowers Women in Cybersecurity!
1:04
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1:04She shares her insights on the power of inspiring women in the industry. She encourages others to become that empowering figure either or seek out someone who can uplift and guide them. She also emphasizes the importance of certifications like CISSP to build confidence and a sense of belonging in cybersecurity. Watch the full episode here 👉https:/…
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EPISODE 217- Streaming the Future: Paramount's CTO Phil Wiser on Ai's Creative Edge in the Media Market
23:12
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23:12Phil Wiser is the Executive Vice President and Chief Technology Officer at Paramount Global, leading the company’s AI-first technology strategy across content creation, infrastructure, and broadcast operations. With prior leadership roles at Hearst and Sony, Phil has pioneered digital media innovations, including cloud migration and machine learnin…
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Snippet: Maton Sonnemans, Partner at EY VODW and CMO at EY Netherlands, Embraces Transformation!
0:37
0:37
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0:37He discusses the shared urgency and ambition for transformation. He emphasizes the importance of deeply understanding why transformation is necessary and acting on it swiftly to achieve meaningful change. Catch the full conversation here 👉 https://bit.ly/48PLhOs
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Snippet: Connor Jeffers, Founder and CEO of Aptitude 8 and Happily Unlocks the Power of Salesforce!
1:00
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1:00He highlights Salesforce's strengths in data security and customization. He explains how Salesforce is ideal for organizations with complex data management needs, offering robust tools for security and control. However, for most companies, the real value lies in how Salesforce enhances team collaboration and effectiveness, making it a top choice fo…
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