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Apv Podcasts

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Welcome to Sippin Tea with APV, hosted by Adam Suguitan. Adam is a Bay Area Wedding Photographer who has a passion for getting to know new people and learning their story. Grab you cup, brew some tea, and check it out!
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Welcome to the 3rd episode of Sippin tea with APV! In this episode, we take you to the stunning Bridges Golf Club in San Ramon where we sit down with Gema, the owner of Fairytales on a Budget. As a wedding consultant, coordinator, and concierge, Gema shares her wealth of knowledge with us as we discuss the ins and outs of planning a wedding. Despit…
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In this episode of the podcast, we break away from the traditional format and take you on a fitness journey with Bay Area DJ, DJ Eternal. Join us as we head to a private gym in San Jose and work out with Ryan from Mastermind fitness. While we lift weights and break a sweat, DJ Eternal shares how he stays motivated and balanced as a DJ, and gives us…
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Mike Isip was a Bay area based videographer/ photographer with one goal in mind. GROW HIS BUSINESS IN OAHU! Still new to the island, he shares a little bit about his struggles, his wins, and his goals, and how he go to where he is today. Tune in for a good conversation with 2 friends talking cameras and how to not be a sh*tty photographer.…
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A lot of clients and creators just don't know where to start their story when it comes to creating compelling and engaging videos that actually attract, engage, delight and drive audiences to action. In today's episode of mastering video marketing from APV, Daniel Clarke - Executive Producer at APV Clubhouse is going to give you another one of his …
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Whenever Creative Director Thomas J Elliott meets with new clients or prospects many of them ask him where they can find ideas for their video content. In a similar vein when many clients brief APV on a new project they will often send video samples from competitors they would like to emulate or improve upon. In today's episode from APV on masterin…
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When choosing the right partner (be they an agency, production company or freelancer) determining what is the right price for the services and solutions can be difficult for many clients to measure. In today's episode Harry Pang from APV is going to talk through the elements you should consider when considering the price of a video creator and thei…
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Choosing your aspect ratio is a key element in determining your film’s composition and mood. Can you compose and light wider shots? Do you want to focus the audience’s attention on certain details? Do you want to immerse them in the film’s lavish or fantastical environments? Or do you want to confine their field of view to avoid emptier, flatter se…
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In this latest episode of mastering video marketing for APV, Creative Director - Thomas J Elliott is going to be talking about video mistakes and how you as a brand, business, organisation or institution can learn from them. Mistakes are an essential part of getting better at video just as they are an essential part of getting better at life. Mista…
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Following on from Harry Pang's last episode on determining your budget for your video content, Thomas J Elliott's episode today for APV's mastering video marketing series is all about understanding Idea vs Budget and what comes first. Many clients want to set a budget first, but today I'm going to put forward the notion that actually having the ide…
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Whether you are thinking about how much to spend at the supermarket on groceries or how much you need to spend on video content marketing there is one crucial factor that shouldn't be overlooked... Determining your budget. In this episode of Mastering Video Marketing, Harry Pang - Head of New Business and Content Development at APV is going to give…
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When briefing in a new video the first question you should always ask is who is your audience? Sadly a lot of people will answer this question with: “This video should appeal to everyone”. But the fact of the matter is even the broadest of content has an initial target audience who need to identify with it first in order to share it to a broader au…
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In this episode of mastering video marketing video from APV, Creative Director Thomas J Elliott - 艾湯姆 is going to be talking about something that should be logical but always seems to be forgotten when creating visual content (video and animation). Many creators, brands, businesses, organisations and institutions spend a great amount of time develo…
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You can probably imagine how thoroughly irritating it would be if someone followed you around all day and just spoke out loud every action you performed during the day... "You are now opening the door to your car"... etc... etc... This is how your audience feels when there is too much voice over or the voice over serves no other purpose than just t…
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Marketing your organisation can at times feel like a full contact sport. You find yourself and your brand trading blows with your competition every day for market share and top talents! Your reputation and visibility among potential clients is important for attracting new businesses and revenue opportunities. A great way to build and differentiate …
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The internal approval process for any video project can be challenging for even the most experienced marketing and communications experts. Fear of what others may think of the creative and potentially challenging work you have created (either with your agency or production partner or perhaps even with your internal video team) can often cause doubt…
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If you want to learn the key to make a really great product video, then don't start settling in to the midweek slump just yet & instead take a moment to listen to today's episode of Mastering Video Marketing from APV. Head of Content and New Business Harry Pang is going to share a fantastic tip from his series on top ten most common fails made in v…
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In todays episode from APV, Creative Director Thomas J Elliott - 艾湯姆 is going to share with you some thoughts and practical tips on how you can better leverage talent you have speaking at events and conferences to make relevant video content that you can share with your audience all year round! Its a simple extension of our brandcasting model that …
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In today's episode from at APV of Mastering Video Marketing, Daniel Clarke - Executive Producer at APV Clubhouse is going to share one of the lessons we have already learned in preventing internal roadblocks to creating daily video content: You can't be too preoccupied with perfection! In fact if you spend too long listening to those who say you ca…
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What is the first thing that happens when your favourite Netflix or HBO show is released? You either make an appointment with your TV, iPad or Phone to sit down and binge watch that show till it is done... Or you set out a schedule (a time and place to watch each episode) till you are done. While you may not currently think of your commercial and b…
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In today's episode of mastering video marketing from the team at APV, Creative Director Thomas J Elliott is going to share with you a story about an amusing myth busting video he watched recently about how your video doesn't need a story... Sound too meta for your morning? Don't worry it isn't, but it probably will make you think on a much deeper l…
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So in today's episdoe from APV, we are kicking off a series of tips that highlight ten common reasons why your videos (whether they be user/self-generated or more polished internal and external video communications that are either live action or animation) failed. Most of these mistakes can be easily avoided… Like really easily… Anyway, in today's …
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In today's episode Head of Content and Business Development Harry Pang is going to share some thoughts that many clients have on choosing a prospective partner to create their visual content. When going to an agency or production company website many potential clients can be dazzled by the work, the high end brands and the choice of content that th…
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A question the team APV (and we are sure many other agencies and production companies) are always asked when quoting on acting talent for a video project is “Why is talent so expensive?” In today’s episode, Head Of Content and New Business development Harry Pang gets to the bottom of this question by addressing many of the key factors and considera…
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Many videos you watch feel too long... They feel too long because they are too long... They are unfocused and their objective and clarity get lost on the audience. In today's episode from APV, Creative Director Thomas J Elliott - 艾湯姆 is going to talk to you about being tougher on yourself in the edit suite to get the results you need once your cont…
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Many people are still having the conversation that you "need" video... Like us you've probably had or heard this conversation well over a million times by now... Isn't it time we shifted the conversation from "you need video" to "what can you and your brand do with video"? Everyone has video. It's on your phone... Your laptop... Your tablet... Your…
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A challenge for many multinational and international brands, businesses, organisations and institutions branching out into new marketplaces is how to retain their identity and the DNA of their brand while also finding a way to speak directly and appropriately to the local audience. In today's episode from APV, Harry Pang - Head of New Business and …
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In today's episode from APV, Creative Director Thomas J Elliott - 艾湯姆 is going to talk to you about intention and obstacle in drama and how it can help you develop more engaging and entertaining videos. If you understand what your audience wants (their Intention) and their problems and how you solve them (Their Obstacle) you can build a story that …
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How often have you used or heard the words "This doesn't need to be fancy" when briefing in a new project? In todays episode from the team APV, Daniel Clarke - Executive Producer at APV Clubhouse is going to breakdown this sentence in a little more detail and provide an insight that proves while things need not be fancy... They do still need to be …
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Brands, businesses, organisations and institutions are always looking for better ways to connect and create content with KOL's and Influencers who resonate with their audience. In today's episode from APV, Creative Director - Thomas J Elliott is going to share with you the five things a KOL or Influencer must have in order to have real influence.…
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A question often asked from global organisations to local organisations of all sizes and scales is: How Often Should I Be Doing Video? While many organisations create content regularly, many still only do this tactically - the publish because their competitors publish, the publish because they feel they need to or they read they had to... The quest…
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We all know its super important to plan our content. When it comes to producing a piece of Visual Content (video or animation) and you want that video to captivate, educate, entertain or inspire… The last-minute rush rarely produces the quality desired… So how to solve this? Planning… In todays episode from APV, Creative Director - Thomas J Elliott…
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Making a video can at times seem costly. People often look at their budget and think to themselves: "Well if that is the cost of a single video campaign... How will I ever get a whole strategy off the ground?" In today's episode from the team at APV, Daniel Clarke - Executive Producer of our in-house technology and video incubator Clubhouse will le…
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When it comes to creating video and animation, many potential clients (and even some long standing clients) will often tell us that they struggle with or don't know how to visualise a story. In today's episode from APV, our creative director Thomas, is going to share with you a different way to look at this challenge and hopefully open you up to th…
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Hey guys! Haven't been back with a new episode in a while and I thought It would be a great idea to end the streak with an episode with none other then my sister Jessica a.k.a "HairByCiss" a.k.a "Cissy". That's spelled " C-I-S-S not sis! Anyways we decided to switch up the background and film at her very own salon located in my hometown San Lorenzo…
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YOU ARE IN FOR A TREAT! Check out this 100+ Minute conversation with a friend that I've known for almost 20 years! CRAZY I know. Anyways everyone meet my homie, brother, friend, family, Petey a.k.a DJ LIDZ. From growing up together in san lorenzo, being softball champions, having CYO practice at the same time, all that shit! We been through it all.…
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Everyone meet my big little bro sean aka PAY$EAN. I've known this guy for a while now. From trips to mexico, la, and our local club parties I'd say we have had some pretty wild nights. I met PAY$EAN in high school because he was a friend of my little sister. He was an athlete in HS and college and to my family we would call him #5. LOL! That was hi…
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On Episode # 4 I had a special guest. A good friend of mine that I met over 5 YEARS AGO! Time literally flies and I feel like I've know this man my whole life. Ronnie is a real entrepreneur, from doing house call haircuts, to working full time in Berkeley at Gold and Gifted he's seen it all. Humble beginnings for sure. Listen in as Ronnie breaks it…
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Chef de Cuisine Nicholas Wells stops by and shares his story. From high school football coaching, to culinary school, Nicolas has found a home at FARM at Carneros located in Napa Ca. From his childhood all the way to his current situation nic really let's us see things from his point of view. With his passion in cooking, nic has been able to travel…
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This was my first tea time featuring a good friend of mine, Robert Tinoco. Robert is a small business owner and a father of 2 little ones. Born and raised in the Bay Area Robert has been in the middle of a DJ community from a very young age. Getting into the DJ scene was something that he was introduced to by good friend Brandon Suguitan. Brandon b…
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