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Allissa Podcasts
Allissa Haines and Michael Reynolds bring you the leading podcast discussing the business side of massage therapy and how to grow your practice.
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“Journalism is the first rough draft of history,” Philip L. Graham once said. Graham was the legendary president and publisher of the Washington Post, and believed that strong news media bolsters our democracy. What if, however, journalism’s first draft was flawed? What happens when journalists get things wrong? What happens when bias seeps into news coverage? What should journalism owe the people when it falls short? This podcast proposes a way forward: The Second Draft Project. The Second ...
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Hosted by former NFL linebacker and bestselling author Sam Acho, the Athletes for Justice Podcast tells stories of justice and hope in a broken world.
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Nipsey Hussle wasn’t just a rapper; he was a symbol of hope, resilience, and empowerment for a community. In this episode, we explore how his legacy lives on through the voices of those closest to him, his family, friends, and fans, who continue to carry his vision forward. Through interviews with his collaborators, family, and fans, we hear how th…
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What does it mean to leave a legacy? In this episode, we explore the profound impact Nipsey Hussle had on South Los Angeles and beyond. A rapper, entrepreneur, and community leader, Nipsey shattered stereotypes, uniting his neighborhood through education, empowerment, and cultural celebration. Our conversation dives into his Eritrean roots and the …
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Hustle and Heart: The Life of Ermias Asghedom
16:33
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16:33This podcast episode delves into the personal life of Ermias Asghedom, the man behind the music. It explores intimate stories about Nipsey’s character, values, and his roles as a son, father, brother, and partner. The episode also celebrates his deep relationship with actress Lauren London, reflecting on how their love story impacted not only their…
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The Marathon Continues: Nipsey Hussle’s Enduring Legacy
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15:45This episode offers a deep dive into Nipsey Hussle's Grammy-nominated album, exploring its powerful themes of perseverance, loyalty, and love. It examines how Nipsey redefined success for independent artists and entrepreneurs, setting a blueprint for those who followed. The episode also highlights the broader impact of his work – from the transform…
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The Marathon Continues: Malcolm X’s Enduring Influence on Nipsey Hussle
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20:49In March 2019, widely beloved rapper and community activist Nipsey Hussle was gunned down in the parking lot of his store, The Marathon Clothing in South Central Los Angeles. In this episode of the Second Draft Project, Shaniek Brown and Maya Broomfield explore Nipsey’s enduring influence in his community and take a look at how it intersects with M…
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As an outspoken Black man, Muslim faith minister, and human rights activist during the height of legalized segregation in the United States, it’s unsurprising that Malcolm X’s beliefs ruffled many feathers. His advocacy for Black empowerment and community strengthening led to a broader movement and an enlightening period for many Americans, and his…
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Nearly 60 years after Malcolm X was shot and killed while speaking at the Audubon Ballroom in New York City, there are still more questions than answers about the circumstances of the civil rights leader’s death, which has been the subject of controversy, conspiracy theories, and well-founded skepticism alike. In this episode, we explore some of th…
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Everyone dreams about who they want to be when they grow up. As we grow up, however, these desires are increasingly influenced by the realities of life. This is especially true for the children of famous civil rights leaders like Dr. Ilyasah Shabazz, daughter of Malcolm X. In this episode, Dr. Shabazz speaks with the Second Draft Project about her …
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Malcolm X: The Man, The Myth, and His Movement
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21:35Widely celebrated as a vocal advocate for Black empowerment during the Civil Rights Movement, Malcolm X was also viewed as a controversial figure accused of preaching racism and violence. In this episode of the Second Draft Project, John Quincy Broadway and Sangmin Kim revisit the legacy of Malcolm X: the man, the myth, and his movement. Who was he…
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Former president and publisher of the Washington Post, Philip L. Graham, once described journalism as the first draft of history. For the most marginalized members of our society, however, history has shown that this first draft is at best incomplete. At worst, it’s inaccurate, and sometimes, it can even be harmful. Enter the Second Draft Project: …
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E462: Final Episode – What We’ve Learned in 8 Years of Running Massage Business Blueprint
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32:00Allissa and Michael say goodbye to Massage Business Blueprint and share what they've learned from providing educational and marketing content for the last 8 years. Full show notes and transcript available at https://massagebusinessblueprint.com/e462-final-episode-what-weve-learned-in-8-years-of-running-massage-business-blueprint Need clear, effecti…
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Our collection of favorite hacks from and for massage therapists. Full show notes and transcript available at https://massagebusinessblueprint.com/e461-brilliant-ideas-from-other-mts Need clear, effective steps you can take to bring new clients into your massage office to fill your schedule and your bank account? Our beautiful, 14-page guide will h…
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HIPAA compliance can feel confusing. Allissa and Michael discuss how to make sure your cell phone is HIPAA compliant for business purposes. Full show notes and transcript available at https://massagebusinessblueprint.com/e460-is-my-cell-phone-hipaa-compliant Need clear, effective steps you can take to bring new clients into your massage office to f…
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E459: Family Boundaries & Your Massage Business
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24:24When your family doesn't quite get what it's like to run a business, making decisions about time can be challenging. Allissa and Michael dig into how to set boundaries, what they may look like, and why it's important to establish healthy boundaries. Full show notes and transcript available at https://massagebusinessblueprint.com/e459-family-boundar…
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E458: Your Perspective on Time in Your Massage Practice
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23:18How do you think about time? Allissa and Michael discuss how to look at your time, reframe your thinking about time, and how to make the most of the time you spend working in your massage business. Full show notes and transcript available at https://massagebusinessblueprint.com/e458-your-perspective-on-time-in-your-massage-practice Need clear, effe…
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E457: One Thing at a Time in Your Massage Business
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22:43Allissa and Michael discuss how having a clear and focused strategy and doing one thing at a time will help you run your business, instead of your business running you. Full show notes and transcript available at https://massagebusinessblueprint.com/e457-one-thing-at-a-time-in-your-massage-business Need clear, effective steps you can take to bring …
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E456: How to Handle Mismatched Clients in Your Massage Business
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24:19Allissa and Michael discuss how to attract the right kinds of clients for your skill set. Full show notes and transcript available at https://massagebusinessblueprint.com/e456-how-to-handle-mismatched-clients-in-your-massage-business Need clear, effective steps you can take to bring new clients into your massage office to fill your schedule and you…
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Not sure what a "Brand Identity Kit" is or why you need one for your massage business? Michael and Allissa get into the details of why you need one for your business. Full show notes and transcript available at https://massagebusinessblueprint.com/e455-what-is-a-brand-identity-kit Need clear, effective steps you can take to bring new clients into y…
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E454: Communicate Like a Pro- Tips for Massage Students
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24:47Massage therapists are spokespeople for the massage therapy profession. Improve your skills to represent the industry with some tips from Allissa and Michael. Full show notes and transcript available at https://massagebusinessblueprint.com/e454-communicate-like-a-pro-tips-for-massage-students Need clear, effective steps you can take to bring new cl…
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E453: Rebooting Your Massage Practice After a Hiatus
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26:54Any break, even a short one, provides a great opportunity to make changes. It’s a more natural opportunity to overhaul your business instead of attempting to make foundational changes slowly. Listen as Allissa and Michael discuss how you can do that. Full show notes and transcript available at https://massagebusinessblueprint.com/e453-rebooting-you…
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E452: Side Gig Ideas While You Build Your Massage Practice
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25:57When you massage business can't quite sustain your lifestyle you can always supplement your income with a side hustle. Allissa and Michael discuss some non-massage side gigs you can take on while your build your business. Full show and transcript available at E452: Side Gig Ideas While You Build Your Massage Practice…
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E451: Bookkeeping 101 for Massage Therapists
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31:48
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31:48Don't know where to start with the bookkeeping for your business? Allissa and Michael go through some tips and habits so you can handle this side of your business like a boss. Full show notes and transcript available at https://massageandbusinessblueprint.com/e451-bookkeeping-101-for-massage-therapists…
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E450: Test Your Systems As a Massage Client
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23:01Are your systems working for your business or is something old and outdated? Allissa and Michael go through how to get the most out of the systems you have. Full episode notes and transcript available at https://massagebusinessblueprint.com/e450-test-your-systems-as-a-massage-clientBy Massage Business Blueprint
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Allissa and Michael continue their annual tradition of "3 Words" and these are their words for 2023. Full show notes and transcript available at https://massagebusinessblueprint.com/e449-3-wordsBy Massage Business Blueprint
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E448: Actionable Tasks to Keep You Busy During Cancellation Season
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16:04Is your business in the middle of the cancellation season? Allissa and Michael go over some actionable items you can take for your business. Full show notes and transcript available at https://massagebusinessblueprint.com/e448-actionable-tasks-to-keep-you-busy-during-cancellation-seasonBy Massage Business Blueprint
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E447- Evaluating the Success of your Massage Business
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22:06What does success mean in your massage business? Allissa and Michael discuss how to evaluate the success of your business. Full show notes available at https://massagebusinessblueprint.com/e447-evaluating-the-success-of-your-massage-businessBy Massage Business Blueprint
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E446: What Kind of Business Owner Are You?
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15:27Allissa and Michael dig into owning what type of business owner you are and then filling in the gaps created by your weaknesses. Full show notes available at https://massagebusinessblueprint.com/e446-what-kind-of-business-owner-are-youBy Massage Business Blueprint
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E445: Avoiding Voicemail in Your Massage Business
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20:12Don't like voicemail in your massage business? Allissa and Michael discuss how to avoid dealing with potential clients that insist on leaving a message. Full show notes available at https://massagebusinessblueprint.com/e445-avoiding-voicemail-in-your-massage-businessBy Massage Business Blueprint
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E444: How to Form a Referral Power Team for Your Massage Practice
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24:01Michael and Allissa discuss how to create a power team of referral partners for your massage business. Full show notes available at https://massagebusinessblueprint.com/e444-how-to-form-a-referral-power-team-for-your-massage-practiceBy Massage Business Blueprint
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E443: Benefits of Hiring Your Child in Your Massage Business
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26:41Could hiring your child in your massage business be a bonus or a burden? Michael and Allissa break down the benefits so you can decide if it's a good choice for you. Full show notes available at https://massagebusinessblueprint.com/e443-benefits-of-hiring-your-child-in-your-massage-businessBy Massage Business Blueprint
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E442: A Massage Business Pep Talk in Listicle Form
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22:46
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22:46Allissa and Michael are giving a pep talk, listicle style. Listen to hear their wise words so your business can grow. Full show notes available at https://massagebusinessblueprint.com/e442-a-massage-business-pep-talk-in-listicle-formBy Massage Business Blueprint
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E441- Selling Gift Certificates in Your Massage Business
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20:10Are you getting ready to sell gift certificates for the holidays? Allissa and Michael dig into the best practices when selling gift certificates for your business. Full show notes available at https://massagebusinessblueprint.com/e441-selling-gift-certificates-in-your-massage-businessBy Massage Business Blueprint
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E440: What Do I Put in My Email Newsletter?
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27:24Email marketing is a great tool to use in your massage business, but it can be a challenge to figure out exactly what to include in your email newsletter. Allissa and Michael discuss what you can include. Full show notes available at https://massagebusinessblueprint.com/e440-what-do-i-put-in-my-email-newsletter…
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E439: Plan your 2023 Massage Schedule Now
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22:26Now is the time to plan for your schedule in 2023. Allissa and Michael give you some hints and discuss how you can go about doing it to avoid burnout and create a better life. Full show notes available at https://massagebusinessblueprint.com/e439-plan-your-2023-massage-schedule-nowBy Massage Business Blueprint
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Are you doing too much when client bring up an issue? Allissa and Michael discuss how to step back and look at what your client is asking for. Full show notes available at https://massagebusinessblueprint.com/e438-did-the-client-ask-for-thatBy Massage Business Blueprint
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E437: What To Do When Your Schedule is Suddenly Empty
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26:50Has your schedule suddenly become empty? It happens. Allissa and Michael discuss what you can do when that happens. Full show notes available at https://massagebusinessblueprint.com/e437-what-to-do-when-your-schedule-is-suddenly-emptyBy Massage Business Blueprint
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E436: Creating a Referral Rewards Program
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28:19
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28:19Are you interested in building a client referral program? Allissa and Michael discuss a system that will keep it simple and let you know who the heavy referrers are. Full show notes available at https://massagebusinessblueprint.com/e436-creating-a-referral-rewards-programBy Massage Business Blueprint
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E435: How to Monitor the Financial Health of Your Massage Business
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38:35When you run your massage practice as a business and not just a hobby, you need to know your financial health so you can make sound financial decisions for your business and personal life. Michael and Allissa even have a spreadsheet to share with you. Full show notes available at https://massagebusinessblueprint.com/e435-how-to-monitor-the-financia…
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E434: Should I Charge More for a New Technique?
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25:49Not sure if you should charge more for a new technique? Allissa and Michael have some thoughts. You won't want to miss out on what they have to say! Full show notes available at https://massagebusinessblueprint.com/e434-should-i-charge-more-for-a-new-techniqueBy Massage Business Blueprint
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Backing up your computer is a best practice as a business owner. Michael and Allissa go through the how, what, and when of backing up a computer. Full show notes available at https://massagebusinessblueprint.com/e433-how-to-back-up-your-computerBy Massage Business Blueprint
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E432: Ways to Be a Socially Conscious Massage Business
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32:30Michael and Allissa discuss what it means to be socially conscious and how to build a socially conscious massage business. Full show notes available at https://massagebusinessblueprint.com/e432-ways-to-be-a-socially-conscious-massage-businessBy Massage Business Blueprint
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Not knowing how to manage your bookkeeping is a particularly rough growing pain, but drop the guilt because it's super common. Allissa and Michael go through the steps to get you can take now to get on top of this task. Full show notes available at https://massagebusinessblueprint.com/e431-oops-i-neglected-my-bookkeeping…
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E430: Let's Talk. About Sex. Yes, Sex. (with Cal Cates)
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44:34Healwell’s Cal Cates joins the podcast to talk about why we all need to get cozier talking about sex in our massage practices. Full show notes available at https://massagebusinessblueprint.com/e430-let-s-talk-about-sex-yes-sex-with-cal-catesBy Massage Business Blueprint
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E429: Numbers to Know in Your Massage Business
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20:56Are you ready to OWN your role as a business owner in addition to being a massage therapist? Allissa and Micheal discuss the numbers you need to know to shift into the business owner role and watch the success that follows. Full show notes available at https://massagebusinessblueprint.com/e429-numbers-to-know-in-your-massage-business…
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E428: Using a Sales Funnel in Your Massage Business
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24:31Do you have a great idea how to get new clients but aren't sure how to implement a sales funnel? Listen in as Micheal and Allissa dive into how to use a sales funnel in your massage business. Full show notes available at https://massagebusinessblueprint.com/e428-using-a-sales-funnel-in-your-massage-business…
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E427: Talking Business with Jojoba's Brian Morris
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47:10Brian Morris, President of The Original Jojoba Company, joins the podcast to talk about massage, business, and massage businesses. Full show notes available at https://massagebusinessblueprint.com/e427-talking-business-with-jojoba-s-brian-morrisBy Massage Business Blueprint
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E426: Alternatives to "How Do You Feel?" After a Massage
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18:51Do you feel tired of saying "how do you feel?" to clients after their massage? Listen as Allissa and Michael discuss some alternatives. Full show notes available at https://massagebusinessblueprint.com/e426-alternatives-to-how-do-you-feel-after-a-massageBy Massage Business Blueprint
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E425: Allissa's Massage Business Resource List
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28:50
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28:50Need some resources you can nerd out on for your massage business? Allissa has you covered in this episode of Massage Business Blueprint. Full show notes available at https://massagebusinessblueprint.com/e425-allissa-s-massage-business-resource-listBy Massage Business Blueprint
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E424: What to Do When Moving to a New Website
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33:35You've created a new website. What do you do now to get it launched? Michael and Allissa discuss the steps you should take to make sure everything works correctly. Full show notes available at: https://massagebusinessblueprint.com/e424-what-to-do-when-moving-to-a-new-websiteBy Massage Business Blueprint
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E423: How to To Take Action in Business Building
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42:50There are no perfect business-building programs or resources. But there are ways to get the most out of any particular resource you choose. Find out as Allissa and Michael discuss what actions you can take to make them worthwhile. Full show notes available at https://www.massagebusinessblueprint.com/e423-how-to-take-action-in-business-building…
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