No-nonsense marketing content and interviews to help you master marketing and grow your business. Hosted by Allan Dib, bestselling author of The 1-Page Marketing Plan and Lean Marketing.
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Allan Dib Podcasts
Welcome to Founderverse: a new podcast for founders, entrepreneurs, self-starters, and creators. On this show, we’ll be talking with other entrepreneurs about starting their business, growing their audience, handling clients, dominating social media, and much, much more.
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Building a business is hard. Maintaining healthy relationships with those that you care about is hard. Staying fit and healthy in your body, your mind and your emotions is hard. This podcast is about finding and sharing tools, strategies and experiences that may help you to achieve and maintain moderate success in your life, whatever that means to you. There is a ton of content created by the billionaires, the ultra successful athletes, and by people that are at a level that the vast majorit ...
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What if I told you that the difference between struggling and thriving in the restaurant industry is just one conversation away? I’m Josh Kopel, a Michelin-awarded restaurateur who’s spent decades building blockbuster brands across every tier of dining. I know the challenges you’re facing—because I’ve been there. That’s why I created FULL COMP. Every week, I go one-on-one with the smartest minds in the game: restaurateurs, chefs, and industry insiders who’ve cracked the code. Together, we un ...
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Weekly Tac-planning on marketing, brand strategy, and category design for early & growth stage veteran small businesses, keeping you in the fight and not face down in a rice paddy!
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Curious how businesses grow their revenue without turning every employee into a hardcore salesperson? Hosted by Mark Drager, CEO of SalesLoop and veteran podcaster, the How to Sell More Podcast helps business owners and marketers tackle one of the biggest challenges companies face: increasing sales. Each episode features proven strategies from founders, CEOs, and industry experts to elevate your branding, marketing, and sales—helping you attract new clients, demonstrate your value, and beat ...
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Running the Key Person of Influence Brand Accelerator, I’m exposed to a lot of inspiring people and their stories. I’m a business geek and I love getting behind the scenes of other people’s businesses to find out how they did it. I like getting into the frey – the tactical stuff around pitching, creating high value content, converting services into products, building a personal brand, JV’s, partnerships, campaigns, attracting top talent, the dramas inherent in scaling a business, internation ...
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Quality is Overrated: Allan Dib on Scaling Sales the Smart Way
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39:20Most restaurant owners think better food or better service will win the game. But Allan Dib has a different take: your product is not your problem—your marketing is. Allan is the best-selling author of The 1-Page Marketing Plan, and in this conversation, he dismantles the myths that keep restaurants stuck. We get into the high cost of bad positioni…
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EP41 Three things that hinder lasting change
17:45
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17:45Send us a text In this episode, Mike delves into the art of sustainable change, exploring how small, manageable habits can lead to significant results. Drawing from personal experiences and coaching insights, Mike discusses the importance of systems over sheer willpower and the role of identity in achieving lasting transformation. Tune in to discov…
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What if Your Copywriter Became Your CEO with Claire Marshall
41:35
41:35
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41:35What if your copywriter became your CEO… and crushed it? In this episode, I sit down with Claire Marshall, who started with us as a copywriter and eventually became the first CEO of Lean Marketing (back when we were still called Successwise). We reflect on the wild ride of building a global team, leading without micromanaging, and growing a busines…
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You Don’t Have to Be L.A. to Be Legendary: Eric Bost on Building Fine Dining Outside the Bubble
39:25
39:25
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39:25By Josh Kopel
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Grow Deep, Not Wide: Mark Rampolla’s Five-Year Rule for Building Brands That Last
42:32
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42:32What if your next move isn’t another location—it’s owning a moment in your guest’s life? Mark Rampolla built ZICO into a category and now backs founders with a $600M fund; his playbook is built for operators under pressure. We talk about the five-year reality of product-market fit, why velocity per store beats “more units,” and how owning a specifi…
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Office Hours: Merchandise Minutes, Not Meals
7:57
7:57
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7:57I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter…
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The Connection Hack: Pepper Baumer on Building a Relationship-Based Empire
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36:11What if your factory was idling, your shelves were empty, and your business had just lost $15 million—and you still chose not to lay off a single person? That’s the line Pepper Baumer drew. As the third-generation CEO of Crystal Hot Sauce, he inherited a 100-year-old legacy—and nearly watched it collapse under the weight of supply chain failure, ma…
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Perfect Meals Don’t Matter: Sara Fay Egan on Experiences That Scale
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37:16
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37:16If your guests remember the night but forget the meal, did you succeed? Sara Fay Egan never planned to run restaurants—she built experiences. After a career in high-end event planning, she was thrust into leadership at Beale Street Blues Company after the sudden passing of her father. But instead of mimicking traditional models, she brought an outs…
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EP40 A 'call out the assumptions' culture.
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14:44Send us a text In this episode, Mike Scott dives into the importance of challenging assumptions in business. From personal anecdotes to practical advice, Mike explores how identifying and questioning assumptions can lead to better decision-making and a more resilient company culture. Tune in to discover how embracing this mindset can transform your…
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Competition Isn’t Your Biggest Threat: Jean-Pierre Lacroix on the Power of Relevance
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39:12What if your restaurant’s biggest threat isn’t your competition—it’s your own irrelevance? Jean-Pierre Lacroix has spent decades helping brands regain their footing after losing touch with what made them matter. In today’s conversation, we unpack what’s killing restaurant loyalty—and it’s not what you think. Jean-Pierre argues that operators are ov…
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I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter…
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How Two Vans Became a $65M Brand with Alana Nicholls
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48:01
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48:01What if repeat customers and referrals could grow your business faster than chasing new leads? In this episode, Alana Nicholls shares how she and her husband bootstrapped an electrical company from two vans to a $65 million national brand with 100+ staff—then stepped back and installed a CEO to run it without them. We dig into the early door-knocki…
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Burnout Isn’t a Badge: Ahu Hettema on Risk, Reinvention, and Building Restaurants That Work
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35:19Ahu Hettema didn’t hedge her bets—she burned the boats. No Plan B. No safety net. Just a belief that betting everything on one restaurant could rewrite her life. And it did. But not through stubbornness. Through adaptation. In this episode, Ahu breaks down how listening—really listening—to her guests saved her concept, why comfort matters more than…
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This Is What Luxury Actually Feels Like: Chris Adams on Culture, Tech, and the Soul of Service
36:59
36:59
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36:59Chris Adams does. He’s built a business on showing some of the biggest brands in the world how to make guests feel something—without faking it. In this episode, we dig into what defines modern luxury and why it has less to do with money and more to do with culture, people, and emotional precision. Chris shares how AI and tech can enhance—not replac…
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Office Hours: Acquire Talent, Don’t Nurture It
9:00
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9:00I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter…
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Episode 65: Kindness as a Growth Strategy With Brent Ridge
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43:18What if your biggest growth lever isn’t capital or creatives—but kindness, creativity, and simply showing up? In this episode, I talk with Brent Ridge, co-founder of Beekman 1802, about how a small goat farm became a national skincare brand. We cover the real stuff: starting with hand-wrapped soaps, cold-calling big stores, landing a 52,000-bar ord…
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From Maxed-Out Credit Cards to 41 Locations: John Gelastopoulos on Building Broken Yolk’s Lasting Momentum
35:49
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35:49Most people buy a restaurant and inherit someone else’s problems. John Gelastopoulos bought a closed breakfast spot, maxed out his credit cards to keep it alive—and turned it into a 41-location powerhouse. The secret? Relentless persistence and an obsession with people. In this conversation, John shares how he went from washing dishes to franchisin…
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Geoff Alexander on Leveling Up Leadership Skills
37:57
37:57
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37:57After 30 years with restaurant conglomerate Lettuce Entertain You, Geoff Alexander could teach a masterclass on building and scaling a restaurant brand. And that’s exactly what he’s done for us today. In this far reaching conversation we discuss the essential elements of leadership, how to build a brand from the ground up, turnaround strategies for…
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Office Hours: Sell the Thing People Dream About
7:42
7:42
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7:42I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter…
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Chris Ducker on Leading for the Long Haul
43:28
43:28
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43:28What if the smartest move for your business right now isn’t to push harder—but to pull back with intent? In this episode, I sit down with entrepreneur and author Chris Ducker to unpack what it takes to lead for decades, without burning out.. We talk about the season of life that inspired his latest book, The Long Haul Leader, why “more” isn’t alway…
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Brad Wise on Transforming a Bad Launch Into an Epic Brand
31:30
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31:30Sometimes the only difference between those who succeed and those who fail is the decision to not give up. Today’s guest, Chef Brad Wise, is a testament to the grit required to build something prolific in our industry. In our conversation we discuss how to overcome a slow start and how he turned a failed bar into the hottest steakhouse concept on t…
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Bruce Bromberg on the Fundamentals of Scaling
39:14
39:14
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39:14Chef Bruce Bromberg is not the typical restaurant magnate that comes to mind when you think of a national restaurant group. More than anything, he’s a chef, leveraging the universal truths he’s learned over the years in innovative ways. His ability to translate the fundamentals of cooking to the fundamentals of business has led to his meteoric succ…
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Office Hours: Stop Chasing Customers & Start Programming Behavior
7:21
7:21
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7:21I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter…
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The Money Habit: Breaking Entrepreneurial Poverty with Mike Michalowicz
45:48
45:48
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45:48What if the real solution to your financial stress isn’t earning more—but spending with intention? In this episode, I chat with Mike Michalowicz, author of Profit First, about the behavioral traps that keep entrepreneurs financially stuck, even as their revenue grows. Mike shares how understanding your financial season can transform how you make de…
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Lisa Dahl on Building an Empire and a Legacy
32:07
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32:07I always looked at the big restaurant groups out there with envy. How amazing must it be to own 6, 8, or more locations? At what point do you get rich? At what point do you go from backup dishwasher to brand evangelist. Chef Lisa Dahl has grasped the brass ring. Over the last two decades, she’s built a restaurant empire. In today’s conversation, we…
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Rebuilding Through Hospitality: Robért LeBlanc on Culture, Storytelling & Second Chances
41:03
41:03
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41:03What if a restaurant wasn’t a business—but a way to rebuild a broken city? That’s how Robért LeBlanc saw it after Hurricane Katrina. He didn’t just open a venue—he created a space to reconnect a fractured community. In this episode, we go deep on how Robért has used hospitality to heal, unite, and inspire. From the ethos behind his post-Katrina nig…
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Office Hours: How to know when it’s time to open the next location
7:03
7:03
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7:03I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter…
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From Fine Dining to Fast Casual: John Karangis on Scaling Taste Without Losing Soul
37:24
37:24
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37:24What if you could take the precision of fine dining and scale it to millions of people—without diluting the magic? That’s the challenge John Karangis has spent a lifetime solving. From the kitchens of Paris and Gramercy Tavern to leading culinary innovation at Shake Shack, John has mastered the art of translating high-end experience into high-volum…
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Why He Refuses to Market and Still Sells Out: Giancarlo Pagani on Experience-First Restaurants
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37:58
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37:58What if the best restaurant marketing isn’t digital—it’s emotional? Giancarlo Pagani has built some of the most talked-about restaurants in LA, not with ads or gimmicks, but with atmosphere. In this episode, we get into the blueprint behind Mother Wolf’s success, why frequency—not first-timers—is the real metric to chase, and how to design concepts…
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The Hidden Role That Frees Founders: Why You Need a Systems Champion With David Jenyns
51:48
51:48
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51:48In this episode, Allan Dib sits down with David Jenyns, author of SYSTEMology & Systems Champion, to unpack why most business owners are the biggest bottlenecks in their own companies. David explains how to shift from being the technician to becoming a systems-driven leader, without losing control. From simple frameworks to document your processes …
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Retirement Is a Trap: Derek Coburn on Redefining Success, Health & Legacy
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35:08What if the goal wasn’t retirement—it was alignment? Derek Coburn spent decades helping high-net-worth clients chase the dream of early retirement. Today, Derek argues for a radical new philosophy: build a life so meaningful, you wouldn’t want to retire from it. In this conversation, we dig into the emotional and financial toll of deferring joy, ho…
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How to Compete in Today’s Restaurant Market: Mark Politzer on Reinventing a Legacy Brand
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32:43
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32:43What if the hardest part of change isn’t strategy—it’s psychology? Mark Politzer walked away from fine dining to lead Norms, a 76-year-old family-style chain deeply rooted in Southern California. Now he’s balancing evolution with preservation, trying to modernize a beloved brand without breaking what makes it work. In this episode, we talk about ho…
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Office Hours: Why Your Staff Can’t Sell & Why It’s Your Fault
8:55
8:55
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8:55I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter…
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The Caterer Who Built a Creative Empire: Cooper Vaughan on Margin, Meaning, and the Power of Reinvention
39:19
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39:19Cooper Vaughan didn’t plan on being a caterer—he was trying not to be. But what started as a side gig in Lexington, Kentucky, turned into Apiary: one of the most creative and complex hospitality companies in the South. And the key to its success? Reinvention. From fine dining drop-offs during the pandemic to immersive, ticketed culinary experiences…
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From Nightlife to High-End Dining: Jamey Shirah on Pivoting, Branding, and Building Revival Restaurant Group
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39:35Most people don’t make it out of nightlife. Jamey Shirah didn’t just make it out—he turned the lessons from late nights and crowded bars into a powerhouse hospitality group that’s redefining what Southern restaurants can be. As the founder of Revival Restaurant Group, Jamey shares how he navigated the leap from nightlife to high-end dining, what he…
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Office Hours: Marketing campaigns that are guaranteed to work
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9:18
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9:18I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter…
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Scaling a Mission, Not Just a Menu: Dean Neff on Profitability, Purpose, and Leading with Story
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33:57Dean Neff didn’t set out to build the biggest seafood restaurant—he set out to build the most meaningful. At Seabird in Wilmington, North Carolina, Dean’s created a model where purpose isn’t a marketing angle—it’s the operating system. From sourcing to storytelling to team education, his restaurant is a case study in how to scale impact without sac…
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Who Gets to Be the Best? William Drew on Power, Politics, and the Future of Fine Dining
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36:13What if the most powerful list in restaurants isn’t about food—it’s about influence? William Drew runs the World’s 50 Best Restaurants, the ranking that can transform a chef’s life overnight. But behind the glitz is a story of politics, pressure, and purpose. In this episode, we go deep on how the list really works, who gets included, and what it r…
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Office Hours: Your Loyalty Program is your Sales Engine
7:27
7:27
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7:27I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter…
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Top Marketing Questions Answered by Experts Who’ve Actually Scaled
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27:21What if marketing success isn’t about doing more—but about doing the right things better? We gathered the top-performing episodes of the Lean Marketing Podcast and handpicked the most valuable insights from four experts who’ve actually scaled businesses: Carl Taylor, Jack Delosa, Nick Bradley, and Daniel Throssell. In this rapid-fire highlight epis…
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Built on Purpose, Powered by Profit: Derrick Hayes’ Path from Gas Station to National Brand
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37:29Derrick Hayes didn’t open a restaurant—he made a promise. Big Dave’s Cheesesteaks started in a gas station as a tribute to his father. Today, it’s one of the fastest-growing restaurant brands in the country. But the road wasn’t easy. Derrick had the demand, the brand, the lines out the door—but not the systems. And without systems, profitability ne…
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Why Slowing Down Built a Stronger Brand: John Paterson on Trust, Turnover, and Frankie’s Secret Sauce
38:58
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38:58John Paterson had every reason to chase growth. The hype was real. The demand was there. But instead of opening more restaurants, he doubled down on one—and built a brand that runs deep instead of wide. Raised inside family-run restaurants in Alabama, John’s path to ownership wasn’t fast—but it was intentional. And at Frankie’s in Nashville, that i…
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The Podcast Strategy Behind My 7-Figure Business Growth With Dustin Riechmann
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53:45What if your next big growth breakthrough didn’t come from more ads, but from simply showing up on the right podcasts? In this episode, I sat down with strategic growth advisor Dustin Riechmann to talk about how small business owners can use podcast guesting to unlock targeted traffic, build authority, and create powerful partnerships. Dustin share…
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From Unknown to Unstoppable: How Ivan Iricanin Made Balkan Cuisine Go Viral in America
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33:20What does it take to introduce an entire country to a cuisine they’ve never heard of—and scale it into a multi-million-dollar empire? Ivan Iricanin pulled it off with AMBAR, turning an obscure idea into one of the most successful and unique restaurant groups in the country. In today’s episode, Ivan breaks down how he created product-market fit wher…
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The Book That Changes Everything: Gavin Kaysen on Legacy, Collaboration, and Scaling for Impact
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36:58Most chefs build restaurants. Gavin Kaysen built a legacy. With his Synergy Series book, Gavin captures years of mentorship, collaboration, and lessons from 25 of the country’s top chefs—all while scaling his own hospitality empire. In this episode, we explore how he turned six years of curated dinners into a blueprint for future generations, the p…
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Office Hours: Dominate Google without writing a single blog post
8:58
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8:58I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter…
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It’s Not the Price—It’s What the Brain Thinks About the Price With Melina Palmer
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45:59Have you ever wondered why a customer walks away—even when the price feels just right? In this episode, I sat down with behavioral economics expert and bestselling author Melina Palmer to explore the real reasons people buy… or don’t. It turns out, it’s not about being too expensive—it’s about how the brain interprets value. We unpacked why pricing…
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Forget the Hustle: Scott Crawford on Transparency, Boundaries, and Building a Healthier Restaurant Culture
34:43
34:43
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34:43Most chefs wear burnout as a badge of honor. Scott Crawford wears balance and transparency. After years of struggling with addiction, Scott made a radical shift—not just in his own life, but in how he runs his restaurants. From zero-tolerance harassment policies to no-shift-drinks rules, Scott’s approach flips the industry’s toxic culture on its he…
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Forget Loyalty—Build Fandom: Chris Smith on Growing Zunzibar with Simplicity, Purpose, and Relationships
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34:43Forget the loyalty programs and outdated marketing tricks. Chris Smith, CEO of Zunzibar, has a different approach—one that turns customers into fans, simplifies operations, and scales with soul. From flipping burgers in college to building a franchise model with a clear mission, Chris shares how focusing on simplicity, relationships, and purpose ha…
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Office Hours: Serving This Guest Will Scale Your Restaurant
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8:12I’m Josh Kopel, a Michelin-awarded restaurateur and the creator of the Restaurant Scaling System. I’ve spent decades in the industry, building, scaling, and coaching restaurants to become more profitable and sustainable. On this show, I cut through the noise to give you real, actionable strategies that help independent restaurant owners run smarter…
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