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Alec Hanson Podcasts

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Get current insights on marketing tactics that are working right now. Modern Marketing features practitioners that are driving growth today. They share the tools and tactics, along with key insights that you can put into action right now. Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.
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The RMD Podcast

Reverse Mortgage Daily

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The RMD podcast features reverse mortgage business leaders, professionals, government officials, and thought leaders to provide listeners with the pulse of the reverse mortgage industry. Hosted by reporter Chris Clow and produced by the HousingWire Content Studio.
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If you’re stuck in the cycle of posting randomly or not at all, this is your moment to change that. In this episode of Modern Lending Lab, Alec Hanson leads a tactical, no-fluff breakdown of how to approach content strategy. Whether you’re building a personal brand or leading a team this episode is for you. From identifying your pillars to picking …
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🎯 What You’ll Learn: • Why older professionals are often the most powerful voices online • How to use your story, not trends, to build your brand • The mindset shift needed to start (and keep showing up) • How Alec helps seasoned originators rethink digital presence • A reminder that now is always better than “someday” ⏱️ Chapters: 00:00 – Intro: “…
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🎯 What You’ll Learn: • The difference between “performing leadership” vs. actually leading • Why trying to look perfect is repelling people • What the Wizard of Oz can teach us about courage and transparency • Why real leadership is presence, not perfection • How Alec learned to lead without the smoke and mirrors ⏱️ Chapters: 00:00 – Intro: What Th…
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🎯 What You’ll Learn: • How often you should post (and where) • What types of content create the most connection • Why most creators fail from inconsistency, not content • Alec’s 5-part framework for real online growth • The secret to making social media feel easy ⏱️ Chapters: 00:00 – Intro: “Fine. I’ll Just Tell You.” 02:00 – Why Most People Still …
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⚠️ You might be repelling clients without realizing it. In this episode of Modern Lending Lab LIVE, Alec Hanson gets real about the dark side of personal branding. Yes, building your brand is powerful—but done wrong, it can push people away instead of attracting them. If you’re posting just to stir the pot… if your content feels disconnected from w…
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New ideas make people uncomfortable. That’s why most avoid them. But in a world where consumer behavior is constantly evolving, growth requires courage—especially for sales pros, entrepreneurs, and leaders in real estate or finance. In this video, we’ll explore: • Why so many resist new sales strategies • How to embrace change before it’s forced on…
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Sales used to be about knocking on doors. Now it’s about showing up in feeds. But has the game of sales really changed… or just the tools? In this video, I share a story about my dad’s old-school hustle and building relationships face-to-face. Now? It’s a digital world. Cold calls have turned into DMs. Drop-ins into Zooms. But at the core, it’s sti…
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We all make excuses but are they real, or just comfortable lies we tell ourselves? In this video, we’re digging into the truth behind excuses: 🔹 Why we make them 🔹 How they sabotage progress 🔹 And how to break free from the mindset that’s holding you back If you’re serious about growth in business, relationships, or life this is the wake-up call yo…
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🎯 What You’ll Learn: • Why your goals aren’t real until you say them out loud • The psychology behind public commitment • How to use declaration to drive content, confidence, and momentum • Real examples of Alec’s public declarations—and what changed • How this practice helps build a brand people trust ⏱️ Chapters: 00:00 – Intro: What Is Public Dec…
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Are you winging it… or working a plan? When it comes to sales and marketing outreach, there are two powerful approaches: ➡️ Organic – authentic, flexible, intuition-led ➡️ Strategic – structured, intentional, goal-driven Both can work. But which one’s actually driving results? In this video, we break down: • The pros and cons of organic vs. strateg…
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🎯 What You’ll Learn: • Why YouTube matters more than Instagram in 2025 • How to show up consistently without burning out • What types of videos every LO should create • The YouTube SEO mindset: search > scroll • Alec’s “4 Quadrants” of a powerful YouTube content plan ⏱️ Chapters: 00:00 – Intro: YouTube Is Your Secret Weapon 02:00 – Instagram vs. Yo…
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If your brand feels generic, you’re doing it wrong. In this episode of Modern Lending Lab LIVE, Alec Hanson makes the case for authenticity as your #1 growth tool in 2025. It’s not about being polished. It’s not about having the trendiest content. It’s about being real, because personal brands only work when they’re actually personal. Alec shares w…
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🎯 What You’ll Learn: The 3 content categories Alec uses every week How to speak with confidence—even if you’re not a “content person” Why trying to be clever is killing your message The importance of being specific, not polished How to sound like yourself while still delivering value ⏱️ Timestamps for YouTube + Show Notes 00:00 – Intro: The 2 Thing…
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You’ll Learn: • The #1 reason most content creators never convert leads • How to shift from broadcasting to belonging • Real tactics to nurture engagement with your audience • Why the new referral system is happening online • How to build a community without needing 10k followers ⏱️ Timestamps: 00:00 – Welcome & Topic Introduction 01:40 – Why Commu…
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🎯 Listen in to learn: Why brand awareness beats product every time The shift from one-to-one to one-to-many marketing How to combine human connection with digital scale Why “making one video a week” is NOT a strategy And what to do TODAY to grow your influence ⏱ Timestamps: 00:00 – Welcome Back & Season 7 Launch 01:45 – The Power of Brand Recall: I…
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In a recent discussion, Alec, the CMO of loanDepot, and Todd Duncan, CEO of High Trust, emphasized the crucial role of meaningful conversations between loan officers and their customers. They highlighted the importance of intentional contact, underscoring how genuine interactions can significantly enhance client relationships. Alec and Todd also to…
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Tanu Grewal is the Vice President of Marketing, Innovation and eCommerce at AlEn USA. In this episode, Tanu talks with Influicity Director of Client Strategy Ben Alberts about the importance that multicultural growth can have on your business, and paying close attention to changing demographics. Modern Marketing is brought to you by Influicity. Vis…
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Dooley Creative Co. - https://dooleycreativeco.com/ Brand Questionnaire - https://dooleycreativeco.com/brand-questionnaire Iconic Fox - https://iconicfox.com.au/brand-archetypes/ Modern Lending Lab LIVE | Hosted by Alec Hanson 👉 Subscribe for weekly insights on sales, leadership, and modern mortgage marketing. 🎥 Watch the full video episodes on You…
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"The Power of Storytelling," Alec Hanson and Neal Foard explore the impact that storytelling has on our lives. Drawing from personal experiences and research, Neil shares how storytelling is deeply ingrained in our human nature and has the ability to shape our thoughts, beliefs, and actions. Modern Lending Lab LIVE | Hosted by Alec Hanson👉 Subscrib…
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David Meltzer is the Co-founder of Sports 1 Marketing and formerly served as CEO of the renowned Leigh Steinberg Sports & Entertainment agency, which was the inspiration for the movie Jerry Maguire. And I have him on today! Come check out our conversation. So buckle up and enjoy the ride! Modern Lending Lab LIVE | Hosted by Alec Hanson👉 Subscribe f…
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Episode 2 of season 6 of The Modern Lending Podcast with special guest Brian Hale we discuss how to survive the current mortgage market with hard work. Brian and I discussed the challenges of navigating a turbulent mortgage market and offered practical tips for success. He suggested that the key to success was having a plan and staying disciplined.…
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Christine Gillies is the Chief Product & Marketing Officer at Blackline Safety. In this episode, Christine talks with Influicity Director of Client Strategy Ben Alberts about the importance of remaining focused on your goals and not getting sidetracked. Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more information.…
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Courtney Johnston-Naumann is the Chief Brand Officer at Cashco Financial. In this episode, Courtney talks with Influicity Director of Client Strategy Ben Alberts about how changing the way you view branding and/or marketing for your business can open new doors. Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more info…
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Heather Durante is the Vice President of Global Demand Generation at Keyfactor. In this episode, Heather talks with Influicity Director of Client Strategy Ben Alberts about using less to get more out of building a relationship with your client or customer. Modern Marketing is brought to you by Influicity. Visit www.influicity.com for more informati…
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In this special fiftieth episode of RMD, we feature interviews with several attendees of the NRMLA Annual Meeting and Expo recorded on-site during the event. Listen to perspectives on the conference and the state of the industry from people including FHA Commissioner Julia Gordon, Ginnie Mae President Alanna McCargo and HUD Deputy Assistant Secreta…
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This month, the RMD Podcast welcomes Garrett Duffy, a loan originator at Norcom Mortgage who found himself taking an unusual path into the reverse mortgage industry from an initial career in music. After charting his path, Duffy explores his perspective as a new reverse mortgage professional, sharing what he likes most about the business and what h…
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In this episode, we're thrilled to welcome special guest Todd Duncan, a thought leader in the mortgage industry. With over 30 years of experience and an award-winning career, Todd has the expertise to share how modern lending strategies can empower you to reach your goals. Don't miss out on this inspiring conversation with one of the most renowned …
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From Teacher to Trusted Finance expert, Robbo, the Aussie Mortgage Guy is a testament to the power of determination and innovation. As a teacher, Robbo harnessed their skills and knowledge to create a thriving online presence, using social media platforms to market his finance expertise. Through the use of engaging content, regular posting, and str…
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Pat discussed how he has used social media and video strategies to increase brand awareness and customer engagement for Modern Lending. He highlighted that this strategy was particularly helpful when it came to building trust since people are more likely to trust recommendations from people they know than an advertisement or sales pitch from a bran…
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Ted Lawler is the guest on this episode of the Modern Lending Podcast. He is an expert in modern lending and has experience working with some of the world’s leading financial institutions. On the podcast, Ted will discuss his insights into how the modern lending landscape is changing and what lenders need to do to keep up with these changes. He'll …
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This time around we have Marc Bui on the podcast to see what he's been doing to keep ahead of this current market! Tune in with me on the Modern Lending Podcast for this amazing episode. Modern Lending Lab LIVE | Hosted by Alec Hanson👉 Subscribe for weekly insights on sales, leadership, and modernmortgage marketing. 🎥 Watch the full video episodes …
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This month, the RMD Podcast welcomes Eddie Herda, newly-appointed VP, creative director and brand strategy at loanDepot. Herda and EMD Editor Chris Clow discuss the realities of reverse mortgage marketing and the work he has done to bring the product and industry more attention from consumers and financial professionals. Listen in about Herda's wor…
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