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Alan Berg Csp Global Speaking Fellow Podcasts

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Wedding Business Solutions

Alan Berg, CSP, Global Speaking Fellow

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If weddings are all or part of your business, then the Wedding Business Solutions podcast is for you. You’ll hear ideas to help you sell more, profit more and have more fun doing it from Alan Berg CSP, FPSA. He’s the author of 13 books, who’s been included, for the 3rd year in a row, as one of the “Top 100 Speakers To Watch in 2025”, by Motivator Music on LinkedIn. He's also one of only 44 Global Speaking Fellows in the world! Whether it’s ideas for closing the sale, improving your website c ...
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Are you hesitant to try something new because it feels difficult—or is it just unfamiliar? What if you started thinking about your challenges not as “hard” or “easy,” but as “unfamiliar” or “familiar”? In this episode, I share how reframing your mindset can make learning and growth feel more achievable, whether you’re mastering a new skill in your …
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Should vendors leave reviews for other vendors? Ever wondered if it’s a good idea to publicly praise—or criticize—your industry peers? What happens if things didn’t go well? Should you tell the world, or handle it privately first? In this episode, I share the upsides of supporting fellow vendors with honest, heartfelt reviews, and touch on why nega…
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Brian Lawrence - Moving the needle towards 2026 What's really moving the needle for your wedding business? Are you making changes now that will set you up for more success when the next engagement season rolls around? Are you treating your website and SEO as living, breathing assets—or are you waiting until it’s too late to update them? In this epi…
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Is supporting a cause part of who you are, or just something you hope will attract more couples? Could promoting certain charities help your business, or might it turn some clients away? In this episode, I talk about the right and wrong reasons to connect charitable giving to your company, and how to decide whether it's something you want to make p…
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Do you really know your conversion stats? You might know how many inquiries you get, but do you really understand what happens next? Are you tracking how many inquiries lead to real conversations? How many of those turn into meetings or tours—or sales? Are you missing out on bookings just because you’re not following up enough? In this episode, I d…
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Rosemarie Rossetti - Are your weddings and your business accessible? Are you sure your business and your weddings are truly accessible? Would your customers, employees, or even guests with disabilities feel included at your events or in your workplace? What blind spots might be costing you business—and dignity? In this episode, I shine a light on o…
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Use AI as your thought partner, you are still the thought Leader What if you could use AI not just to generate content, but to actually brainstorm with you—asking one question at a time, guiding your process, and pushing your ideas further? Would having an “AI thought partner” change the way you develop your business, presentations, or even solve y…
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Are you still chasing phone calls when your customers just want to text? Are you making it easy for potential clients to do business with you, or are you unintentionally pushing them away by sticking to old habits? In this episode, I challenge you to think about whether your tried-and-true methods are really working as well as they used to, and I s…
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Clint Hufft - What does it means to be a professional? What does it really mean to be a professional? Is it about getting paid, or is there more to how you present yourself, solve problems, and lift the whole team up? Am I making it easier for others to do their jobs, or am I unintentionally leaving obstacles in their way? In this episode, I dive i…
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Should you send emails with planning tips amongst regular follow-up emails? Should you send planning tips to potential clients, or is that just adding more noise to their inbox? How can mixing in valuable advice with regular follow-ups help you stand out and keep your leads engaged before and after the sale? In this episode, I explore whether shari…
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Would others know how to describe your business if they were referring you? Are your fellow vendors equipped to talk about the real results you deliver, or are they missing the mark? In this episode, I dive into how you can provide your partners with the right language and social proof, using reviews and feedback to craft authentic, effective talki…
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Rod McMahon - are you adapting your selling style to their buying style? Are you selling the way your customers want to buy? Are you meeting them with a dialogue, or just running through another sales script monologue? What if you're missing those subtle buying signs, taking too long to follow up, or not adapting your process to fit where they are …
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How do you handle leads for dates very far into the future? What do you do when a couple wants to book you for a date 15 months out—or even two years from now? How should you manage pricing, contract clauses, or even hold a tentative booking if they don’t have a venue yet? In this episode, I share practical strategies and key questions to ask when …
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Should you treat every lead the same way? What does someone already know about you before they reach out from a wedding expo, website, or a platform like Hitched? In this episode, I ask: does your follow-up need to change depending on where the lead came from—and if so, how? Find out why a “one size fits all” approach may not get you the best resul…
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Adam Tiegs - Ways wedding and event pros are using AI Are you letting AI do the heavy lifting in your business, or are you still resistant to these new tools? What would happen if you could create presentations, emails, playlists, or even marketing copy in a fraction of the time—while still sounding like yourself? In this episode, Adam Tiegs and I …
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What do people really say about your business when you’re not in the room? Is your brand just your logo, your colors, and the fonts on your website? Or is it the promise and story you deliver every time you work an event? In this episode, I explore why your real brand lives in the words and expectations of your customers, and why what they say abou…
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What are creative ways to get new inquiries? Are you making the most of the inquiries you already get, or are you chasing new leads without first maximizing what’s in front of you? Do you know if your responses, follow-up, and online profile are actually helping—or quietly hurting—your ability to convert interest into bookings? In this episode, I d…
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Mark Caravaggio - Having the difficult conversations How do you handle difficult conversations with clients or fellow pros when plans go sideways? What happens when a customer comes at you with both barrels, or when conflicting expectations create tension behind the scenes? In this episode, I talk with Mark Caravaggio about practical ways to naviga…
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The 4 Steps to More sales! Are you missing out on bookings by skipping important steps? What if the reason you’re getting ghosted is because you’re rushing couples or communicating on your terms, not theirs? In this episode I break down the four-step sales cycle—getting attention, receiving an inquiry, starting the conversation, and finally making …
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Have you ever wondered how the wording of your reviews impacts how clients perceive your business? Are you missing opportunities to make your services feel relevant and current just by using the wrong tense? In this episode, I explore why using “is” instead of “was” in your reviews can build more trust, show off your ongoing excellence, and even im…
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Kevin Townsend - Weddings in New Zealand What if your wedding business had to navigate strict lockdowns, shifting markets, and unique cultural expectations—would your sales process survive? How do you attract the right clients and keep your venue calendar full when economic tides turn? In this episode, I share what weddings are really like in New Z…
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How often do you rely on a tool—like GPS or AI—to get you results without really understanding how you got there? Is it always okay to follow directions blindly, or are there times you need to know the “why” behind the answer? In this episode, I explore the risks and benefits of trusting our tools, the importance of understanding processes (at leas…
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Should you include planning tips in your follow-up emails? When is the right time to start sharing helpful advice with prospective clients? Could offering planning tips too soon be hurting your response rate, or does it add value and set you apart? In this episode, I dive into how to balance giving value with keeping your follow-ups focused and eff…
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Shane McMurray - How do tariffs and supply chain issues affect wedding businesses? What if your costs doubled overnight? What happens to your business when tariffs and supply chain issues change in a heartbeat? Are you relying too much on a single supplier? In this episode, I talk about the unpredictable nature of tariffs, how they impact different…
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Interpreting the silence! What does it really mean when you don’t hear back from a potential client—is it rejection, a fake lead, or just something else taking priority in their life? Are you letting the “story you tell yourself” block future business? In this episode, I dig into how we interpret client silence, challenge some common assumptions, a…
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Are you building a business to sell? Are you building a business you can one day sell, or are you creating a lifestyle business that revolves around you? What happens to your company when you’re ready to walk away? In this episode, I explore the true value of your business beyond the physical assets—like your brand, your relationships, and your sys…
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When is it time to pivot in your wedding business, and how do you know which risks are the right ones to take? What happens when you follow a passion out of your comfort zone, or invest in your own potential before it’s obvious to everyone else? In this episode, I sit down with Mimi Brown to unpack the journey from DJ to professional speaker—reveal…
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They don't want to talk on the phone! Are you getting ghosted by clients when you push for a phone call? Have you considered that today’s couples might prefer messaging, texting, or emailing over talking on the phone? In this episode, I explore what happens when we add friction to our communication process and the importance of meeting clients wher…
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Should you charge a lot more for an event that's far away, or just say no? Should you take on that event that’s hours away—or is it better to just walk away? What happens if you charge a much higher fee and the client actually says yes? Will the extra cash make up for the inconvenience, or will you regret saying yes just because of the price? In th…
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Tom Chelednik - The Knot 2025 Real Weddings Study What would your business look like if you froze it for two years—would you still be thriving, or would your unchanged methods leave you behind as couples’ expectations shift? Are you adapting fast enough to connect with today’s couples and am I missing out on leads by not updating my website or resp…
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Don't make it so obvious that you're using AI! Are you unintentionally telling the world your content isn’t original? Could the green check marks and other default AI icons be giving you away? In this episode, I explore how to use AI as a tool without sacrificing your unique voice. What little details scream “I used AI!” to your clients, and how ca…
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When should you lower your rate? Are you giving away your profit just because a client asked for a discount? What are you really getting in return when you lower your price? In this episode, I dig deep into the difference between discounting and negotiating, explain why price integrity matters, and share how to determine if and when it's truly okay…
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Are your rising costs really out of your control? Are tariffs, inflation, and supply chain chaos just the new normal, or are there ways to get ahead of them? In this episode, I bring on Clint Elkins to dig into what’s really happening with food costs, supply challenges, and the hidden factors that set your prices—plus how to spot trends before they…
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Stop selling to a guaranteed minimum Are you selling to a guaranteed minimum? What message are you sending when you lead with starting prices or minimums in your pitch? Could you be underselling your services by focusing on the lowest number your clients have to hit, rather than the unique results you deliver? In this episode, I explore why selling…
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Tipping at Events, what's acceptable? Tipping at events: What’s acceptable in today’s culture? Is it okay to have a tip jar if the host hasn't prepaid gratuities? How about a QR code for digital tips? Join me as I explore the nuances of tipping at events, addressing these questions and offering guidance on navigating this delicate topic. Listen to …
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Are you still advertising like it’s 2005? Have you considered the shift towards AI and platforms like TikTok for attracting today’s couples? In this episode, we discuss the evolving landscape of advertising for wedding professionals and how Performance Max and other strategies can amplify your reach. Explore how your engagement strategy on your web…
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Who was right and who was wrong? In today's fast-paced digital world, how do we navigate communication preferences between businesses and clients? Are vendors right in pushing for phone calls, or should they adjust to the digital native’s preference for emails and texts? This episode challenges the traditional approach and sheds light on the evolvi…
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Are you leveraging AI to enhance your wedding planning business? Could AI breathe new life into your content by refining your website's words for younger audiences or rejuvenating your old blogs? In this episode, I explore practical ways to utilize AI for repurposing your content, ensuring it speaks directly to your target audience. Listen to this …
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Scott Faver - Transactional vs relational networking In the world of networking, are you building meaningful relationships, or are your interactions purely transactional? Discover the importance of relational networking and how it can benefit your wedding business. Are you approaching your connections with genuine interest and a giving spirit, or a…
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How do you choose a good name for a business? When starting a new business, the quest for the perfect name can be daunting. Is there really such a thing as the perfect name? How important is it to secure a dot com for your brand? Should your personal name be part of the company? In this episode, I explore these questions and share insights on findi…
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Are you approaching your leads with a defeatist attitude? Are you approaching your leads with a defeatist attitude? What assumptions are you making about potential clients before the conversation even begins? In this episode, I discuss how your mindset can impact sales success and share strategies to stop expecting the worst, turning each lead into…
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Alayna Thomas - Do you really understand Gen Z? Are you truly connecting with your multi-generational wedding clients and employees, or are assumptions holding you back? Are you providing the "why" behind your services? This episode unpacks the pitfalls of generational stereotypes and emphasizes starting conversations to tailor your approach to div…
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We shopped 306 companies in 2024 - want to hear how they did? Secret shopping 306 companies revealed some startling insights: Are you part of the 15% not replying at all, or sending emails too long to keep attention? What happens if you follow up more than five times? In this episode, I discuss the importance of follow-up frequency and quality, and…
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Are you doing purposeful practice? Are you just going through the motions or truly engaging in purposeful practice? In this episode, I explore how intentional practice differs from mere repetition. Are you setting achievable yet challenging goals just outside your current abilities? Tune in as I delve into how you can apply purposeful practice to i…
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Cara Silletto - Reducing Turnover by Rethinking Retention Is your team turnover causing disruption to your business? Are you thinking about why your staff might be leaving voluntarily? In this episode, Cara Silletto and I explore the myths around employee retention and share insights on reducing turnover by bridging generational gaps and enhancing …
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Stop marketing like it's 2005! Are you still reaching out to potential clients like it's the early 2000s? Are you adjusting your marketing approach to align with the evolving digital habits of Gen Y and Gen Z? In this episode, I dive into adapting your digital strategy to meet the needs and expectations of today's couples for better conversion rate…
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So you got a bad review... now what? Confronting a bad review can be daunting. Did you honestly assess the situation? Are you responding out of emotion, or are you considering the persistent quality of your overall feedback? In this episode, I dive into strategies for addressing unfavorable feedback effectively while maintaining professionalism and…
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Janice Litvin - Learn How to Banish Burnout! Do you ever feel overwhelmed by the persistent demands of work, even if you love what you do? Are there moments when stress feels unmanageable, hinting that burnout might be just around the corner? In this episode, we dive into how to recognize early signs of burnout, reframe your stress reactions, and i…
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How do you sell a new product or service, without photos or reviews? Are you struggling to gain traction with a new product or service due to a lack of reviews? How can you effectively communicate your value without prior customer feedback? In this episode, I discuss strategies like showcasing your work through compelling visuals, leveraging peer f…
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Failure IS an option What have you tried new this year? Are you letting fear of failure stop you from taking chances? In this episode, I dive into why failure isn't the end, but rather a stepping stone to success. Learn how unexpected outcomes can sometimes surpass your original goals and lead to growth. Listen to this new 6-minute episode for insp…
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