Simple business strategies for entrepreneurs. Ignite your entrepreneurial spirit with the ultimate blend of fun and powerful discussion on small business BS (AKA, Business Strategies). Each week, Adam Witmer and Jeff Gargas bring you actionable BS, creative marketing ideas, and clever growth hacks—all delivered with their signature energy and passion for small businesses. Whether you're launching a side hustle or scaling your brick-and-mortar store, join us for simplified but effective strat ...
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Adam Witmer Podcasts
Welcome to the Coach Approach Ministries Podcast! Coaching is a skillset and a mindset that helps people find focus, discover options and take action. At CAM, we train the very best Christian coaches in the world, and over the last decade, we've trained well over a thousand. Through this podcast, we want to share insights from the Coaching Community and help you to develop a broader understanding of coaching. You can find out more about us at www.coachapproachministries.org and sign up for o ...
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475 Cracking the Code of Client Growth, with Adam Witmer
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29:42Podcast Notes Episode 475 Cracking the Code of Client Growth, with Adam Witmer Host: Brian Miller, PCC Guest: Adam Witmer Date: July 24, 2025 In this episode, Brian sits down with business strategist Adam Witmer to explore the foundations of creating a successful business strategy. From Adam’s early roots in music and discovering a passion for busi…
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478 Brushstrokes & Breakthroughs with Mark Ross
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17:32Podcast Notes Episode 478 Brushstrokes & Breakthroughs with Mark Ross Hosts: Brian Miller, PCC Guest: Mark Ross Date: August 14th, 2025 In this episode, Brian Miller talks with Mark Ross — a coach, artist, and founder of Next Thing Group — about the parallels between painting and coaching, the value of curiosity, and the journey of navigating caree…
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In this episode, we discuss the ways in which the minds of entrepreneurs and small business owners are different than most people's. We chat through some ways you can harness that "evil" power to build your business.By Adam Witmer and Jeff Gargas
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Podcast Notes Episode 477 Who's Really In Charge Here? Hosts: Brian Miller, PCC and Chad Hall, MCC Date: August 7th, 2025 In this episode, Brian and Chad explore how coaching principles can transform leadership within organizations. They discuss the tension leaders often feel between maintaining control and empowering others, and how adopting a coa…
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476 The Most Important Question (Rebroadcast)
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31:36Podcast Notes Episode 476 The Most Important Question (Rebroadcast) Hosts: Brian Miller, PCC and Chad Hall, MCC Date: July 31, 2025 In this episode, the hosts dive into the deceptively powerful question: "What’s the simplest way to do it?" Inspired by Pat Flynn and Tim Ferriss, the conversation explores how simplicity can lead to more effective sys…
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#32: What to Look For in an Email Marketing Platform
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32:27In this episode we dive into all the things you should be looking at, and thinking about, when selecting your email marketing platform.By Adam Witmer and Jeff Gargas
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#31: 10 More Email Marketing Mistakes to Avoid
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30:31In this episode we discuss 10 MORE common email marketing mistakes, following up on episode 30's 10 mistakes. We identify issues such as not including a clear call to action, using overly salesy or spammy language, excessive all-caps in subject lines, relying on outdated templates, writing overly long emails, and more. We discuss the importance of …
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Podcast Notes Episode 474 Getting Real About What You Want Hosts: Brian Miller, PCC and Chad Hall, MCC Date: July 17, 2025 In this episode, Brian Miller and Chad Hall explore the deceptively simple yet profoundly important coaching question: What do you want? They unpack how naming desires—whether deep, superficial, or somewhere in between—can tran…
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#30: 10 Email Marketing Mistakes to Avoid (And DYK: MySpace is still a thing?)
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30:31In this episode we discuss 10 common email marketing mistakes you should avoid...and e also talk about how MySpace is apparently still a thing.By Adam Witmer and Jeff Gargas
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473 It’s Not Just Complicated It’s Complex w/ Dr. Kevin Krosley
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20:20Podcast Notes Episode 473 It’s Not Just Complicated It’s Complex w/ Dr. Kevin Krosley Host: Brian Miller, PCCGuest: Dr. Kevin Krosley, CCLC, PhD Date: July 10, 2025 Brian Miller from Coach Approach Ministries talks with Kevin Krosley of Catalyst Leadership about the Complexity-Capacity Gap—a framework for understanding why some leaders or organizat…
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#29: Hope Marketing - What it is, why it doesn't work, and how to avoid falling into the hope marketing trap.
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25:05In this episode, we explore the idea of Hope Marketing. We discuss what hope marketing is, why many business owners and entrepreneurs fall into the trap of relying on it, and how you can avoid this mistake.By Adam Witmer and Jeff Gargas
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Podcast Notes Episode 472 Distinctions as the Key to Insight Hosts: Brian Miller, PCC and Chad Hall, MCC Date: July 3, 2025 In this episode, Brian Miller and Chad Hall dive deep into the concept of distinctions in coaching—the practice of helping clients untangle and clarify similar ideas that are often conflated. They discuss how distinctions can …
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#28: Content Marketing Part 6 - Search Engine Optimization (SEO) For Small Businesses
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28:03In this episode, we wrap up our series on content marketing, diving into Search Engine Optimization (SEO). We explain what SEO is, why it's important, how AI is impacting SEO, and provide some real examples for how to get started.By Adam Witmer and Jeff Gargas
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471 Transforming Culture One Crew at a Time with Tara Carbo
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28:15Podcast Notes Episode 471 Transforming Culture One Crew at a Time with Tara Carbo Host: Brian Miller, PCC Guests: Tara Carbo Date: June 12, 2025 In this episode, Brian sits down with Tara Carbo—a former blue-collar entrepreneur turned leadership coach—to explore how her unique background shapes her coaching philosophy. Tara shares how her deep root…
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#27: Content Marketing Part 5 - Types of Content
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30:34We continue our series on content marketing this week - Join us as we dive into all the different types of content you can create for your business.By Adam Witmer and Jeff Gargas
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Podcast Notes Episode 470 Conversations That Get Clients Hosts: Brian Miller, PCC and Chad Hall, MCC Date: June 19, 2025 In this episode, Chad and Brian dive deep into the realities of getting coaching clients, debunking the myth that "if you build it, they will come." They explore the importance of having intentional conversations as the primary e…
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#26: Content Marketing Part 4 - Email Marketing Basics - What it is and why it's important.
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22:16In this episode, we continue our series on content marketing, focusing this week on email marketing basics.By Adam Witmer and Jeff Gargas
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469 Telling Real Stories in a Broken World w/ David Alford and Joseph Stam
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24:45Podcast Notes Episode 469 Telling Real Stories in a Broken World w/ David Alford and Joseph Stam Host: Brian Miller, PCC Guests: David Alford and Joseph Stam Date: June 12, 2025 In this episode, host Brian Miller speaks with filmmakers David Alford and Joseph Stam about their new film Searching for the Elephant. The conversation dives into the grit…
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#25: Content Marketing Part 3 - Lead magnets - What they are, why they are important, and how to create lead magnets that work.
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35:02Lead magnets are free resources offered in exchange for contact information, used to build email lists and nurture potential customers. Lead magnets are different than discovery tools like podcasts. In this episode we share a variety of examples of effective lead magnets for different industries. More examples at smallbusinessbs.com…
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468 The Goal Isn't Unbreakable, It's Antifragile
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31:02Podcast Notes Episode 468 The Goal Isn't Unbreakable, It's Antifragile Hosts: Brian Miller, PCC and Chad Hall, MCC Date: June 5, 2025 In this thoughtful episode, Brian and Chad dive deep into the concept of antifragility, a term popularized by Jonathan Haidt (and originally coined by Nassim Nicholas Taleb). They explore what it means to not only en…
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#24: Content Marketing Part 2 - Marketing & Sales Funnels - What actually matters to your business.
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28:21Part 2 of our series on content marketing focuses on marketing and sales funnels. We discuss what their actual purposes are, why it's important to think about them, how to approach creating them, the mistakes to avoid, and why this is all valuable to your business.By Adam Witmer and Jeff Gargas
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467 Finding Balance Through the Enneagram, with Marilyn Vancil
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30:11Podcast Notes Episode 467 Finding Balance Through the Enneagram, with Marilyn Vancil Host: Brian Miller, Executive Director of CAM Guests: Marilyn Vancil In this insightful conversation, Brian speaks with Marilyn Vancil, a leading Christian voice on the Enneagram and author of Self to Lose, Self to Find and Beyond the Enneagram. Marilyn shares how …
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#23: Content Marketing Part 1 - What is content marketing?
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19:28This is Part One of our series on content marketing. In this episode, we explore what content marketing is and why you should be using it for your business.By Adam Witmer and Jeff Gargas
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466 Exploring the Principles of Influence with Wes Bryant
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44:19Podcast Notes Episode 466 Exploring the Principles of Influence with Wes Bryant Host: Brian Miller, Executive Director of CAM Guests: Wes Bryant Brian and Wes meet again, this time exploring Dr. Robert Cialdini’s seven principles of ethical influence—Liking, Reciprocity, Social Proof, Unity, Authority, Consistency, and Scarcity. Drawing from years …
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#22: Single Most Effective Marketing Tool for a Brick & Mortar Business
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23:24In this episode, we argue about what the single most effective marketing tool is for a brick & mortar business. Since I (Jeff) upload these episodes, I get to state for the record that I was correct and Adam was wrong. Enjoy the episode!By Adam Witmer and Jeff Gargas
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Podcast Notes Episode 465 Creating Space for Awareness Hosts: Brian Miller, PCC and Chad Hall, MCC Date: May 15, 2025 In this episode of the Coach Approach Ministries podcast, Brian Miller and Chad Hall dive deep into the core coaching competency of evoking awareness. They explore how the International Coaching Federation reframed this concept to s…
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#21: The Roller Coaster: Staying level, staying calm, and recognizing your success.
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24:24In this episode, we discuss the inevitable emotional roller coaster all entrepreneurs, creators, and business owners will need to deal with. How do we survive the ups and downs of business successes and failures? We explore the idea of identifying what is urgent versus what is important, and where we allow ourselves to invest the limited amount of …
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464 The Five Step Ethical Sales Framework for Coaches w/ Wes Bryant
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33:02Podcast Notes Episode 464 The Five Step Ethical Sales Framework for Coaches w/ Wes Bryant Host: Brian Miller, Executive Director of CAM Guests: Wes Bryant In this episode, Wes Bryant—an expert in ethical influence and persuasion—shares his journey from struggling coach to founder of The Commissioned Coach. He breaks down his five-step sales process…
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#20: Writing A Book: The Best Business Card for Your Small Business
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32:05In this episode, we discuss the pros and cons of writing a book. Find out why writing a book can be the best business card you ever have, and a few reasons why you should NOT write a book.By Adam Witmer and Jeff Gargas
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463 Your High Performance Patterns Are What Drive Your Best Work
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24:21Podcast Notes Episode 463 Your High Performance Patterns Are What Drive Your Best Work Hosts: Brian Miller, PCC and Chad Hall, MCC Date: May 1, 2025 In this episode of the Coach Approach Ministries Podcast, Brian Miller and Chad Hall revisit the concept of High Performance Patterns (HPP)—a foundational tool in CAM’s coaching philosophy. Originally …
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#19: Imposter Syndrome, Beginner's Syndrome, and Bully Syndrome.
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31:43Imposter Syndrome, Beginner's Syndrome, and Bully Syndrome. What are they, how do they impact our small business, and how do we overcome them? Whether you're a creator, an entrepreneur, or a small business owner, you almost certainly deal with at least 1 of these...like 2 or all 3. Let's explore how we can get through these additional challenges.…
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Podcast Notes Episode 462 Coaching as Spiritual Practice Host: Brian Miller, Executive Director of CAM Guests: Eddie Hammett, MCC and Scott Wagoner, ACC In this episode, Brian speaks with coaches Eddie Hammett and Scott Wagner about their new book, Coaching as Spiritual Practice: Deepening Faith While Deepening Impact. The discussion explores how c…
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#18: Patience: Your Secret Weapon for Small Business Success
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26:14Patience plays a crucial role in achieving small business success. Significant business growth often takes longer than people want, and longer than we think. Adopt a patient mindset, persevere through challenges, and set realistic expectations for long-term development.By Adam Witmer and Jeff Gargas
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Podcast Notes Episode 461 Influential Phrases Hosts: Brian Miller, PCC and Chad Hall, MCC Date: April 17, 2025 In this episode, Brian Miller and Chad Hall discuss the art of sales and the importance of using influential phrases to enhance communication with potential clients. They explore three specific phrases that can help ease the sales process,…
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#17: The Buyer's Journey - What it is, how it connects to your sales funnel, and why your small business needs to get clarity on it.
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27:00The buyer's journey is a foundational element for effective sales funnels. Understanding how your target audience gets to the point of making a purchase should inform the design of all your sales funnels. Explore Adam's "FEEL" framework: Find It, Experience It, Engage It, and Love It. This helps us guide potential customers from discovery to loyal …
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460 Navigating Complexity: Coaching Physician Leaders with Dr. Richard Allman
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23:29Podcast Notes Episode 460 Navigating Complexity: Coaching Physician Leaders with Dr. Richard Allman Host: Brian Miller, PCC Guest: Richard Allman, MD Date: April 10, 2025 In this episode, host Brian Miller interviews Dr. Richard Allman, a board-certified geriatrician and experienced physician leader. They discuss the challenges faced by physicians …
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#16: Introduction to Sales Funnels - What can we learn from Adam's experience with a time share sales event?
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24:44In this episode we explore sales funnels through the lens of Adam going through the sales process of a time share. We cover a foundational understanding of sales funnels, explaining them as the path a customer takes from discovering a business to making a purchase. Businesses of all types can apply the principles of a sales funnel, even through som…
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Podcast Notes Episode 459 Sale of a Car Hosts: Brian Miller, PCC and Chad Hall, MCC Date: April 3, 2025 In this episode, Brian Miller and Chad Hall explore the intricacies of the car-buying process, drawing parallels between car sales and coaching relationships. They discuss the importance of trust, social influence, the balance between task and re…
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#15: Diversify Your Income With A Side Hustle - Looking for stepping stones and finding your side hustle "Sweet Spot."
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26:52In this episode, we discuss diversifying income streams, particularly for those in corporate jobs or with established businesses. Jeff and Adam explore the idea of side hustles as a "life preserver" in a changing career landscape where the traditional corporate ladder is less prevalent. We share stories of using side hustles to navigate career chan…
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458 Generational Differences, with Cayden Miller
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29:15Podcast Notes Episode 458 Generational Differences, with Cayden Miller Host: Brian Miller, PCC Guest: Cayden Miller, PharmD Date: March 27, 2025 In this episode, Brian Miller and his son, Dr. Cayden Miller, explore how different generations—from the Silent Generation and Baby Boomers to Gen X, Millennials, and Gen Z—have been shaped by key historic…
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#14: 7 Types of Business Owners - Finding your 'sweet spot' for success and happiness.
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28:38In this episode, we explore 7 types of business owners, from employees to investors. We challenge the conventional notion that businesses must constantly expand, highlighting the potential for fulfillment at any stage. Self-awareness is the key when determining the right fit for a business owner based on your skills and happiness.…
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Podcast Notes Episode 457 The Power of Habit Hosts: Brian Miller, PCC and Chad Hall, MCC Date: March 20, 2025 In this episode, Brian Miller and Chad Hall discuss the principles from Charles Duhigg's The Power of Habit and how they relate to coaching and personal development. They explore the three components of habit formation—cue, routine, and rew…
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#13: SWOT Analysis - Identifying Your Business Strengths, Weaknesses, Opportunities, and Threats.
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23:52In this episode we discuss the SWOT Analysis framework for small businesses and entrepreneurs to identify their Strengths, Weaknesses, Opportunities, and Threats. We share some real examples of how businesses can utilize SWOT to identify potential issues and opportunities.By Adam Witmer and Jeff Gargas
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456 Doing What Matters, with Teresa McCloy
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20:34Podcast Notes Episode 456 Doing What Matters, with Teresa McCloy Host: Brian Miller, PCC Guest: Teresa McCloy, Founder of The Realife Process Date: March 13, 2025 In this episode, host Brian Miller talks with Teresa McCloy, founder of The Realife Process, about her coaching framework designed for intentional life management. She shares how personal…
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#12: Business Strategy - Making time to work ON your business.
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25:49In this episode, we explore more about your business strategy. We bounce to a few different pieces, such as the importance of making working ON your business a priority, a simple framework for strategic planning, and the distinction between urgent tasks and important strategies.By Adam Witmer and Jeff Gargas
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Podcast Notes Episode 455 A Flywheel for Getting Clients Hosts: Brian Miller, PCC and Chad Hall, MCC Date: March 6, 2025 In this episode, Brian and Chad revisit the concept of the flywheel, a powerful metaphor for building sustained business momentum. They explore how consistent, focused effort over time leads to breakthrough success, rather than s…
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#11: Email Marketing - What it is, why you should be using it, and some ideas for how it can help.
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19:53This episode focuses on email marketing strategies for businesses of all sizes. We dive into what email marketing is and how it can be a cost-effective tool for driving sales and building customer relationships. We discuss how businesses can use email to stay connected with customers, provide valuable information and reminders, and ultimately conve…
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Podcast Notes Episode 454 Coach Accountable Hosts: Brian Miller, PCC and John Larson, Founder of Coach Accountable Date: February 27, 2025 In this episode, Brian Miller sits down with John Larson, the founder of Coach Accountable, to explore how coaches can bridge the gap between sessions and real client transformation. John shares the story behind…
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#10: Know Your Numbers - Simplify and find a system that works for your business.
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23:37In this episode we discuss the importance of understanding key financial numbers for small business owners. We debate the necessity of complex financial reports versus focusing on essential metrics like cash flow and your cashflow runway. The key is tailoring the systems for your business's financial management to individual business needs. Often, …
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Podcast Notes Episode 453 Adding a Healthy Tension Hosts: Brian Miller, PCC and Chad Hall, MCC Date: February 20, 2025 In this episode, Brian Miller and Chad Hall dive into the nuances of crafting effective business proposals. They discuss how to navigate the proposal process, engage decision-makers, and ensure that proposals align with client need…
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